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Explore every episode of the podcast How to Succeed Podcast

Dive into the complete episode list for How to Succeed Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
How to Succeed at Organizational Excellence for Leaders with Jim Dunn16 Sep 202400:26:59

In this episode of How To Succeed Podcast, we explore the concept of organizational excellence with Jim Dunn, a seasoned Sandler trainer from Charlotte, North Carolina. Jim shares valuable insights on how leaders can build exceptional organizations by fostering a culture of continuous improvement and creating systems that make their roles less central to day-to-day operations. The discussion highlights key elements such as empowering teams, keeping up with new technologies, and ensuring everyone is aligned with the company’s vision. Jim emphasizes that true leadership involves making yourself irrelevant by delegating tasks and allowing others to thrive in their roles.

As the conversation unfolds, Jim outlines how leaders can balance being passionate about the business and maintaining objectivity. He offers practical advice on creating clear priorities, hiring the right people, and continuously refining processes to ensure organizational growth. Whether you're a seasoned leader or an aspiring entrepreneur, this episode provides actionable strategies to take your leadership and organization to the next level.

Timestamps:

00:00:00 Introduction and overview of organizational excellence

00:01:54 Misconceptions about leaders and the importance of delegation

00:04:03 Balancing passion and emotions in leadership

00:07:03 The six P's of organizational excellence

00:10:21 Defining roles and positions in an organization

00:13:14 Hiring and developing people

00:17:19 Processes, performance metrics, and the importance of flexibility

00:19:35 The role of tools and techniques in organizational excellence

00:22:18 Specific tools for prioritization, onboarding, and individual training needs

00:24:46 Customizing tools and identifying blind spots through assessments

00:26:14 The importance of continuous learning and growth

Key Takeaways:

  • Organizational excellence is about continuous improvement and ensuring teams are aligned with the company’s vision.

  • Effective leaders delegate tasks, allowing their teams to manage day-to-day operations while they focus on higher-level strategy.

  • Passion and objectivity must be balanced; great leaders avoid getting bogged down in emotions and instead maintain a long-term vision.

  • Creating clear priorities and defining roles within the organization is crucial for success.

  • People development and training are ongoing processes that must be reinforced to keep the team growing.

  • Processes need to be regularly reviewed and improved with the help of new technologies.

  • Performance metrics should be tracked to ensure that organizational processes are working effectively and supporting growth.




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How to Succeed at Understanding Your Sales Capacity10 Sep 202400:30:08

In this episode, we dive deep into understanding your sales capacity, capability, and competencies with our esteemed guest, Markku Kauppinen, CEO of Extended Disc North America. Markku, a frequent guest on our show, brings exciting news about a new collaboration between Sandler and Extended Disc: the Sales Capacity Assessment. The conversation explores the Sales Excuse Index, a metric that quantifies excuse-making behavior among sales professionals. Markku emphasizes the importance of identifying and addressing these tendencies to enhance sales performance. 

As the discussion progresses, we discuss balancing strengths and weaknesses in sales, highlighting the need for persistence and prioritizing achievement over mere activity for long-term business success.

 

Timestamps:

 

00:00:00 - Introduction to Sales Capacity Assessment

00:05:30 - Importance of Assessments in Sales

00:08:28 - Attitude Towards Excuse Making

00:11:42 - Benchmarking Competencies

00:14:53 - Key Sales Competencies

00:16:20 - Difference Between Behaviors and Competencies

00:19:21 - Team Training and Individual Development

00:22:50 - Defining Success in Career

00:27:56 - Overcoming Challenges in Career



Key Takeaways:

  • Assessments like the Sales Capacity Assessment aid in hiring, training, and development.

  • It provides insights into an applicant's natural behaviors and sales competencies, facilitating better hiring decisions.

  • The assessment evaluates behavioral styles and competency levels in various sales areas.

  • The Excuse Index within the assessment measures excuse-making tendencies and highlights areas for improvement.

  • Benchmarking compares team performance against industry standards, crucial for the assessment process.

  • It identifies both strengths and weaknesses, enabling targeted development plans.

  • Individual learning paths can be tailored based on assessment results to address specific improvement areas.

  • The assessment can be retaken every six months to monitor progress and adjust development plans.

  • Success in sales involves balancing strengths with development areas.

  • Consistent focus on critical sales activities is essential for achieving success.





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How to Succeed at Improving Your Team's Batting Average with Kallie Klein08 Jul 202400:29:52

In a fascinating episode, Kallie delved into the powerful world of behavioral science, revealing its surprising influence on our purchasing decisions. We often think we make rational choices, but as Kallie explained, unconscious biases and emotional triggers often hold the reins. This insightful discussion highlighted the key to successful marketing and sales: striking a perfect balance between logic and emotion.

By leveraging psychological factors like loss aversion and availability bias, businesses can craft messages that resonate deeply with potential customers. Kallie emphasized the importance of creating an emotional connection, understanding that we buy not just products, but the feelings associated with them.

The episode also offered practical techniques for building trust and persuading potential clients. Addressing concerns, setting clear expectations, and employing qualifying questions that empower prospects – all these elements were identified as crucial for successful sales conversations.

Timestamps:

00:13 Improving sales performance in large enterprises, debunking misconceptions about training and attitude.

04:43 Sales training, attitude, and behavior change in an enterprise organization.

09:36 Changing behaviors in sales training, emphasizing specificity and safety.

14:23 Sales techniques for enterprise organizations, including upfront contracts and creating a common language.

19:39 Sales techniques, including reframing attitudes towards pricing and negotiation.

23:42 Sales strategies, failures, and success with an enterprise facilitator.

 

Key Takeaways: 

  • Focus on behavior, attitude, and technique training to improve enterprise sales performance.

  • Cultivate personal responsibility and desire for improvement in sales teams.

  • Identify and change specific uncomfortable behaviors through targeted exercises.

  • Create a safe learning environment that encourages risk-taking and gradual improvement.

  • Establish a common language and unified selling methodology across the organization.

  • Reframe pricing conversations as impact discussions to overcome negotiation challenges.

  • Internalize the success triangle of attitudes, behaviors, and techniques for personal growth.

  • Practice authentic, direct communication to connect meaningfully with clients and colleagues.

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How to Succeed at Recession-Proofing Your Culture28 Nov 202200:21:29

Steve Montague, Sandler coach from Kansas City, returns to talk about recession-proofing your team and culture. The biggest thing that great leaders do during tough times maintains a positive attitude and focus on growth. They also practice radical transparency with their team and invest in their people, even when resources are tight. In this video, we will discuss how businesses can cut costs without harming their growth

Timestamp

0:02:06 Leadership in Difficult Times

0:03:37 The Impact of a Leader's Mindset on Business Success

0:08:16 The Benefits of Marketing and Sales Investments 

0:09:47 The Importance of Focusing on Profitable Deals in a Downtime

0:11:27 Recession-Proofing Your Business and Company Culture

0:16:54 The Success Principles 

 

Memorable Quotes

“Sometimes dropping a bad client can be the best thing for you to free up time and resources or to move on to more profitable deals, especially in prospecting”

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Thank You Prospects23 Nov 202200:02:18

An Essay from our founder, David H. Sandler:

Thank You, Prospects

FOR every turndown, which made me stronger even though at the time I thought it was the end of my career.

FOR every backout which left me disappointed and discouraged…and a special apology for all the 4-letter words that went through my mind at the time.

FOR not showing up for a Monday morning appointment that had been confirmed, and one which I was worried about all weekend…you taught me how to relax and enjoy my family…seven days a week.

FOR every “I want to think it over”… until I became angry enough to learn how to deal with a stall which had no substance except in my own mind.

FOR every other stall and objection I have never been able to find in any sales training manual…which made me a better salesperson by forcing me to use my creativity in order to find a response.

FOR teaching me that money is a conceptual thing and not a technical thing, and that you only had as much money as I was strong enough to ask for…even though it had no relationship to what you really would have spent for what I was selling.

FOR every ignored voicemail, text, DM, and email…which taught me how to bring value and earn your attention.

FOR every conversation I had with my family where I had to defend the business of selling which eventually even convinced me that selling was a worthwhile, legitimate profession…in spite of what you were telling me and anyone who would listen.

 

…AND a final thank you, for putting up with my ineptness, my fears, my worries, my self-doubt, my introversion, and all the other self-limitations I placed upon myself, which only by practicing on you, could I have learned to overcome to become the professional I am today.

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How to Succeed at Sandler-izing Your Sales Tech Stack21 Nov 202200:30:05

Learn how to optimize your Sandler sales process by leveraging technology with Sandler author and sales tech futurist, Jody Williamson.

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How to Succeed at Starting Interesting Sales Conversations15 Nov 202200:31:30

Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations.

You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop.

In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer’s attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer’s needs, not your credentials, and differentiate yourself from competitors.

In this lesson, you’ll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler’s four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads.

Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

How to Succeed at Understanding the Buyers Journey14 Nov 202200:31:07

How to close more deals by understanding the buyer's journey with Sandler trainer and author, David Davies!

Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.

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How to Succeed at Creating a Sales Compensation Plan07 Nov 202200:29:17

Hamish Knox, the award-winning Sandler trainer, talks about how to structure and implement effective sales compensation plans!

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How to Succeed at Improving Your Communications with DISC31 Oct 202200:25:36

Boost Your Conversions by Understanding Your Client's Style with Chris Drouin of Sandler!

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How to Succeed at Selling Through Internal Champions24 Oct 202200:21:24

How to Create an Army of Internal Champions for Your Product with Aaron Prickel of Sandler. 

Creating an internal champion for your product is one of the best things you can do to increase sales and market share. In this video, you will learn how to create an army of internal champions for your product.

Timestamps & Key Topics

0:00:02 How to Succeed at Selling Through Internal Champions

0:01:56 Working with Internal Champions: The Ideal Attitudes

0:03:29 The Importance of Internal Champions and How to Handle Them

0:04:56 The Importance of Internal Champions in the Sales Process

0:09:38 The Power of Internal Champions in Enterprise Sales

0:12:55 The Benefits and Importance of Having a Champion in Sales

0:14:16 The Power of Conviction in Business and Sales

Key Takeaway
  • It is important to believe that you can help the client and to develop their attitude and mindset so that they are willing to fight for your product or service. 


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#sales #sandler #internalchampions #product #selling #sell 

How to Succeed at Reducing Risk for the Buyer17 Oct 202200:24:25

Secrets to Boosting Sales and Minimizing Risk for Your Customers with David Trapani of Sandler

As a salesperson, it is important to be aware of the risks that buyers face when purchasing a property. In this video, we discuss some of the best practices you can implement in order to reduce the risk for your buyers.

Timestamps & Key Topics

0:00:03 Reducing risk for the buyer

0:02:16 The ideal attitude for salespeople in a sales call

0:03:55 Key things to do and when

0:08:58 The benefits of an upfront contract

0:10:26 The benefits of a predictable selling process

0:16:39 Reducing risk in the sales process

0:18:21The power of questions in sales

0:20:00 The perfect day

0:21:38 The power of predictability: how to succeed at reducing risk for the buyer

Key Takeaways
  • The goal of reducing risk is to make the buyer feel more comfortable with the salesperson and the process. By thinking about the buyer's fears and concerns, the salesperson can take steps to reduce the buyer's risk. 
  • It is important to be more upfront about the sales process, provide more information about the product, or be more flexible in the negotiation process. 

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#sales #reducingrisks #risk #salesrisk #buyer #salesprocess 

How to Succeed at Gaining Access to Power10 Oct 202200:27:39

Are you looking to close big deals? 

In this podcast, we share the untold truth about closing big deals. You'll learn how to overcome objections, get more referrals, and increase your closes! It's Wade Rown, Sandler trainer from Chattanooga, Tennessee. 

Key Topic:

0:00:03 How to Succeed at Gaining Access to Power

0:02:18 The Power of Self-Awareness in Sales

0:07:01 The Power of Pre-Call Planning in Business Development

0:08:49 Pre-Call Planning for a Successful Meeting

0:10:37 Pre-Call Planning Formula for Successful Sales Calls

0:12:08 The Power of Preparation in Business Development

0:16:21 The Power of an Entrepreneurial Mindset in Sales

0:18:21 The Power of Pre-Planning: How to Make the Right Connections and Achieve Success

 

Memorable Quotes:

"The first sale really is to the appointment."

"People buy for their reasons, not our reasons."

"We are paid to be professional communicators, and we are not our own audience."

"When our mindset changes in our attitude of mind, body, spirit, and those things are staying healthy, then it's going to drive those proper behaviors that we need to be doing."

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#sandler #sandlerworldwid #closingdeals #closingtips #salesclosing #sales 
How to Succeed at Persuading People with Nancy Harhut01 Jul 202400:37:46

In this episode, we embark on a deep dive into strategies that can significantly enhance sales performance within enterprise teams. Nancy Harhut dispel some common misconceptions that can hold salespeople back, and instead, focus on fostering a positive attitude, effective behaviors, and a strong sales technique toolbox. 

We'll explore the importance of ongoing support and reminders to keep your team sharp and motivated. Understanding your client's specific challenges is paramount, and we'll discuss how to effectively navigate their pain points, budget realities, and decision-making timelines. 

This insightful conversation will delve into the art of negotiation and pricing within the enterprise sales landscape. We'll challenge traditional thinking and encourage sellers to reframe their approach, prioritizing the customer's needs above all else. Finally, we'll acknowledge the ever-present need to navigate change, both in the market and in people's lives, equipping you with the tools to thrive in a dynamic environment.

Timestamps:

00:12 Persuading people, focusing on emotional triggers and decision-making factors beyond rational considerations.

07:59 Using emotional appeals in sales and marketing.

12:25 Psychological tactics to persuade customers.

16:53 Importance of customer experience and emotional connection in sales.

21:05 Sales techniques, including building emotional connections and using open-ended questions to encourage consideration.

25:16 Persuasion techniques in sales calls, including social proof, upfront contracts, and addressing objections.

29:55 Marketing strategies and techniques with a focus on setting expectations and providing value.

32:58 Using behavioral science in marketing with a failed campaign example.

 

Key Takeaways: 

  • Persuasion is influencing decisions without changing minds.

  • Understand factors influencing people's decisions unconsciously.

  • Emotional appeals are important in sales and marketing messages.

  • People are more motivated to avoid pain than to gain benefits.

  • Customer experience and emotional connection impact sales.

  • Build emotional connections and use open-ended questions to persuade.

  • Use social proof, upfront contracts, and address objections in sales calls.

  • Set expectations and provide value in marketing strategies.

 

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How to Succeed at Avoiding Common Prospecting Mistakes04 Oct 202200:32:34

In this episode of the How to Succeed Podcast, Emily Yepes discusses some common mistakes salespeople make when prospecting for new customers. She explains that a lot of the fear and anxiety around prospecting stems from negative beliefs salespeople have about the process. She also outlines some simple fixes for these mistakes, such as having the right attitude and focusing on the right activities.



Resources:

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Every year gets bigger and better. Will you be a part of it this year?

Get your tickets now: https://events.sandler.com/summit2023 



Key Topics in this Episode: 

 

  • How to Succeed at Avoiding Common Prospecting Mistakes
  • Sales Myths and Misconceptions
  • The Ideal Attitude for Prospecting
  • The Benefits of Consistent Prospecting
  • The Power of Prospecting Cadence
  • The Power of a Concentrated Cadence in Prospecting
  • Sales Techniques for the Modern Age
  • The Benefits of Making More Phone Calls in Sales
  • Sales Prospecting: Avoiding Common Mistakes
  • The Top 3 Email Marketing Mistakes to Avoid
  • The Importance of a Solid Digital Presence in Sales
  • The Perfect Day for Emily Yepes
  • The Power of Journaling with Standler Trainer, Mike Kunkle
  • Sales and Marketing Alignment with HubSpot

 

Memorable Quotes:

 

  • "Closing is not usually the issue."
  • "Prospecting is often one of those painful topics where we start working with a new customer."
  • "I think a lot of people struggle with that."
  • "The other one you mentioned was it was on the working out analogy."
  • "If you're celebrating your clients, you're telling their stories, you're telling the stories of your prospective clients as well. And that just seems to work a lot better and stand out in that crowd of noise."
  • "A perfect day for me would be getting to work with my daughter, getting dressed on time, and eating her breakfast."

#sandler #sandlertraining #sandlerworldwide #sales #selling #prospecting #commonmistakes #prospect

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Happy Selling!

How to Succeed at Reading Other People27 Sep 202200:28:07

Reading Other People in Sales: How to Influence, Persuade, and Close Deals

Sales are all about relationships. To be successful, you need to be able to build trust and rapport with your potential customers. And one of the best ways to do that is by reading other people.

When you're in a sales situation, reading about other people can help you understand their needs and desires. It can also help you influence and persuade them to buy what you're selling. And finally, it can help you close the deal and get the sale.

Greg Orth is a long-time Sandler trainer from Lancaster, Pennsylvania and he will help us understand why reading other people can help you close more deals!

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Happy Selling!

How to Sell to the Modern Buyer26 Sep 202200:27:03
Mike Montague interviews David Mattson, President and CEO of Sandler and author of How to Sell to the Modern Buyer. Dave talks about the new Sandler book and how modern sellers can align with the current reality of selling in a hybrid world.   Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.  
  • The best attitude, behavior, and technique on how to sell to the modern buyer
  • The new book has 52 rules to help you sell to the modern buyer
  • Be helpful, not subservient
  • It’s ok to disqualify people for some things while qualifying them for others
  • Sometimes you need to clean out your funnel
  • Engage, don’t hide
  • You have the power, not the technology
  • 52 rules - one to focus on each week
  • When what you’re doing is successful, don’t stop doing it
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Recognizing Your Own Behaviors and Triggers19 Sep 202200:31:39

Tim Goering, Sandler trainer and expert in drama and trigger conversations, talks about how to recognize your own DISC behavioral styles and your personality triggers.

The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called:

If you would like more information on DISC, reach out to a local Sandler Trainer or our Enterprise team for multi-location organizations. 

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How to Succeed at Adjusting Your Communication12 Sep 202200:26:00

Andrew Wall is a long-time Sandler trainer from Toronto, Canada talking about how to adjust your communication style for sales and leadership success. This is an advanced lesson about DISC behavioral style for the sales profession. 

If you would like to learn more about DISC, please contact a local Sandler trainer or our Enterprise team for multi-location organizations.

The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called:

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How to Succeed at Applying DISC in Sales05 Sep 202200:28:21

Learn how to use DISC behavioral styles in your sales strategy to maximize your results.

The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called:

Contact a local Sandler trainer to get your own DISC profile today!

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How to Succeed at Knowing When to Use An Upfront Contract29 Aug 202200:24:00

Upfront contracts are used in Sandler training to describe mutual agreements between buyers and sellers about what will happen next. They are verbal agreements about anything from the agenda for the meeting to the next steps in the buyer's journey. How and when to use Upfront Contracts is crucial.

Let’s find out in this episode as Joe Ippolito joined us to talk about this topic so watch until the end of this video. 

00:00-00:34 Intro

00:39-03:33 What is an Upfront Contact and when to use it? 

04:22-08:35 Common misconceptions about Upfront Contract 

08:37-12:11  Behavior for setting an Upfront Contract

12:13-18:20 Techniques for setting an Upfront Contract

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How to Succeed at Raising Your Sales22 Aug 202200:24:19

Are you looking for tips on how to raise your sales? Look no further! This video will provide you with actionable advice that you can use to increase your sales and grow your business. 

“How does life adversity help you build strength and how do resets help you come back stronger than you ever were before.” -Clint Unrau, Sandler Trainer from Winnipeg, Canada

He joined us today to talk about raising your sales and Why having the right attitude boosts your sales pipeline?

Tune in as we go over these topics: 

00:00-00:42 Intro

00:44-03:09 How to raise your sales?

03:18-04:14 Ideal attitude and common misconceptions 

04:15-07:00 Languishing burnout 

07:01-13:58 Behavior, attitude, and techniques

14:21-17:28 Skills needed to learn in raising your sales

21:18- 23:36 Q&A with Clin Unrau 

Join our virtual summit: www.sandler.com/summit 

How to Succeed at Aligning with the Buyer's Journey15 Aug 202200:29:30

By understanding the buyer's journey, businesses can create marketing strategies that are tailored to each stage of the process. By providing helpful information at each stage, businesses can build trust with their potential customers and ultimately drive sales.

Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.

Jeremy Thomson will help us understand the buyer’s journey through these topics:

00:00-00:40 Intro 

00:50-02:47 What is the buyer’s journey all about?

02:55-07:00 Common misconceptions about sales and marketing

07:07-09:50 Marketing to buyer’s journey

09:52-11:57 Learning how to treat buyers differently throughout sales and marketing funnels 

11:58-17:22  Marketing qualified leads vs. Sales qualified leads 

17:28-22:16 Tips and tricks for understanding the buyer’s journey 

22:18-23:35 Best advice from Jeremy about the buyer’s journey

23:43-28:54 Q&A with Jeremy Thomson

Find him at: https://www.linkedin.com/in/jeremywthomson/ 

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Virtual Summit 2022 Invitation10 Aug 202200:04:28

Register now to claim your complimentary seat: https://reports.sandler.com/virtual-summit-2022/k.html 

SANDLER VIRTUAL SUMMIT 2022

Grow your business, grow your people, grow yourself.

We will share with all attendees... a special edition of Selling Power Magazine featuring Sandler PLUS a discount on your 2023 Sandler Summit LIVE ticket registration!

Designed for salespeople, sales managers, and sales leaders of all levels, from small businesses to enterprise sales organizations. The Virtual Summit will provide a variety of content from top-rated presenters in the industry. This is an excellent opportunity to ramp up new hires or those new to the Sandler methodology in a one-day session filled with complimentary learning opportunities.

Register now to claim your complimentary seat: https://reports.sandler.com/virtual-summit-2022/k.html 

Subscribe to our YouTube Channel for updates, recordings, podcasts, and more from the Virtual Summit:

https://www.youtube.com/sandlerworldwide?sub_confirmation=1 
How to Succeed at Making Sales Training Stick with Hamish Knox25 Jun 202400:26:35

In this compelling episode with Hamish Knox, we dive deep into the world of sales training. We tackle the common challenge of sellers forgetting what they learned after training and explore the importance of focusing on mindset and leadership to overcome this hurdle.

 

We go beyond just tactics, sharing insightful stories and practical techniques to empower you to achieve success in business. You'll learn how to gain permission to experiment, embrace accountability, and define what success really means for you. Hamish and Mike also emphasize the power of focus, recommending that you pick one thing to prioritize and develop consistency in your approach. By tailoring your strategies to each situation, you'll be well-equipped to conquer any challenge.

 

Join us for an insightful discussion on empowering sales teams through a focus on mindset and leadership. Learn practical techniques to experiment, cultivate accountability, and define success on your own terms. Register now for this transformative sales training event.



Timestamps:

00:03 Sales training paradox, implementing vs. not implementing skills.

02:50: Sales training effectiveness and permission to try new techniques.

08:44: Behavioral changes for sales success, with a focus on trial and error, debriefing, and coaching.

12:38: Accountability, thin slicing, and techniques for sales success.

19:14: Implementing one thing at a time in sales, with a focus on creating clarity as a leader.

 

Key Takeaways: 

  • Sellers prioritize easy training elements over crucial but harder ones.

  • Training effectiveness hinges on willingness to experiment.

  • Respect buyers' right to say no, just as sellers have the right to ask.

  • Embrace a scientific approach - try new techniques, learn from failures, and debrief for feedback.

  • Avoid overwhelm. Pick one new action and stick with it for a month.

  • Use accountability partners and debriefing to solidify skills.

  • Leaders should provide clear expectations and avoid prioritizing techniques over buyer needs.

 

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How to Succeed at Controlling a Sales Conversation08 Aug 202200:20:42

The best salespeople always find a way to control and direct the conversation. They do this by asking probing questions, listening intently, and always being prepared with the next question. By taking control of the conversation, they are able to steer it in the direction they want it to go. 

Cal Thomas joined us to reveal the secrets of controlling sales conversations with questions.

We talked about these topics in this episode:

00:00-00:53 Intro

01:00-01:48 Controlling sales conversation means

01:55-02:49 Attitude for controlling sales conversation

03:07-07:34 Attitude for Upfront contract

07:38-12:27 Behavior for Upfront contact and controlling sales conversation

12:34-15:42 What happens if somebody breaks the upfront contracts?

15:44-17:45 The power of attitude, behavior, and techniques 

17:45-20:03 Q&A with Cal Thomas 

Find him at: https://www.linkedin.com/in/calthomas3/ 

SUBSCRIBE: https://podfollow.com/howtosucceed

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Join us in our virtual summit: www.sandler.com/summit

How to Succeed at KARE Account Planning01 Aug 202200:26:26

Mike Montague, Director of Community Engagement at Sandler, interviews Patrick Carroll, Sandler trainer from Virginia, about Sandler's KARE tool for account planning.

How do you choose which accounts to pursue? Where should your reps be spending their time? Is it better to focus on keeping accounts, attaining new ones, recapturing lost clients, or expanding in existing accounts?

Especially in volatile markets, it is important to be proactive in maintaining and growing your business!

Don't forget to subscribe and leave us a comment!   SUBSCRIBE HERE: https://podfollow.com/howtosucceed Or follow the Sandler YouTube Channel here: https://www.youtube.com/channel/UCCQWK23LzxjGQjQmYxHq1kA/feed?sub_confirmation=1 
Sales Meeting Minute: How do you choose which deals to pursue?27 Jul 202200:01:18

Mike Montague, Director of Community Engagement at Sandler, poses a question for you and your team to discuss in your sales meeting this week:

How do you choose which deals you pursue and which ones you don't?

  • You don't have unlimited time, money, or resources. 
  • How do you know which deals are the most lucrative?
  • Who do you want to work with and who should you run away from?

Subscribe to the Sandler YouTube Channel to comment on the community page with your answer!

Subscribe to the Sandler YouTube Channel here: https://www.youtube.com/channel/UCCQWK23LzxjGQjQmYxHq1kA/feed?sub_confirmation=1
How to Succeed at Making a Business Case25 Jul 202200:23:23

Mike Montague, Director of Community Engagement at Sandler, interviews Clint Babcock, Sandler trainer and author of Negotiating From The Inside Out, about how to make a business case for your product or service.

Find Clint's book on Amazon or the Sandler Shop here: https://shop.sandler.com/books/negotiating-inside-out

In this episode, we talk about how to create equal business stature with top-level decision-makers, how to build a viable business case for them to justify their investment, and the best strategies and tactics for discussing that investment. 

How to Succeed at Answer Intelligence18 Jul 202200:21:42
Mike Montague interviews Brian Glibkowski, author of Answer Intelligence and creator of AQ, on How to Succeed at Answer Intelligence.
  • The best attitude, behavior, and technique on how to succeed at answer intelligence
  • Focus on the question AND the answer
  • Create answers that stimulate questions in the buyer
  • The biggest way to gain credibility is not your questions, but your answers
  • Your job as a sales rep from an A.Q. standpoint
  • Great preparation allows you to go beyond scripts
  • When and how to answer twice
  • How Brian defines success
  • Go to www.raiseyouraq.com for a free A.Q. test and 10-page report
The How to Succeed Podcast is a public and free podcast from Sandler.   SUBSCRIBEhttps://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Magic Sales Leadership11 Jul 202200:23:22
Mike Montague interviews James Abraham, Sandler coach from Israel, on How to Succeed at Magic Sales Leadership.
  • The best attitude, behavior, and technique on how to succeed at magic sales leadership
  • Quite often the “sales problem” isn’t the real problem
  • M.A.G.I.C. explained
  • There’s such a thing as too much new tech and new behaviors
  • Do you have a productivity problem?
  • Go back to the basics
  • If you’re asking your people to do it, you should be doing it
  • Put an end to learned helplessness
  • Use your different hats to help your team
  • Success for a sales leader is...
  • Favorite Sandler rule
The How to Succeed Podcast is a public and free podcast from Sandler.   SUBSCRIBEhttps://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Podcasting for Business04 Jul 202200:27:37
Mike Montague interviews Mike Cunningham, national sales manager at Gill Athletics, Sandler client, and podcaster, on How to Succeed at Podcasting for Business.   Find Gill Athletics at: https://www.gillporter.com/gill_store/    Find Mike's podcast at: https://anchor.fm/gillathletics 
  • The best attitude, behavior, and technique on how to succeed at podcasting for business
  • How podcasting can help your relationships with your clients
  • The right reasons to get into podcasting
  • Don’t get caught up in the numbers
  • Be consistent, but define what consistent is for your podcast
  • Post sell when you finish the podcast
  • Ask for referrals
  • Help them get referrals from you as well
  • In interviews: 30% is your talking and 70% is them talking
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Events27 Jun 202200:26:47
Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events.
  • The best attitude, behavior, and technique on how to succeed at events
  • Trends in the event industry
  • Don’t just go back to how you did in-person events in 2019
  • Post pandemic – have a plan A, B, C, and D
  • Use “selective hearing” on feedback from your event
  • How to determine the ROI and the ROA of your event
  • Personalize the experience for your customers
  • Segment your customers

Find Alon at https://www.bizzabo.com/ 

Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153 

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Becoming an Inbound Organization20 Jun 202200:29:39
Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization.   Find Todd and the book at: https://www.inboundorganization.com/ 
  • The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization
  • Everyone in the organization is part of inbound marketing
  • If you can’t keep good employees, check your culture
  • If your employees aren’t happy, they won’t treat your customers well
  • If you don’t like being marketed in a certain way, why would you market to others that way?
  • The way you think is really your product
  • Use technology to engage, not to hide
  • The experience IS the relationship
  • Map the journey with your clients
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Advanced Questioning Strategies13 Jun 202200:22:20

Erik Meier, Sandler trainer from Troy Michigan talks about advanced questions for your next sales call.

Mike Montague interviews Erik Meier on How to Succeed at Advanced Questioning Strategies.
  • The best attitude, behavior, and technique on how to succeed at advanced questioning strategies
  • Asking questions is not a technique – it’s to gain information and help the client
  • The spectrum of equivocation
  • Be curious
  • You have the right to ask questions
  • What makes a good or bad question
  • Build rapport before you go to questions that require more trust
  • Think about the reverse in advance
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!
How to Succeed at Using the Sandler Rules with Berkeley Harris18 Jun 202400:30:06

In this insightful episode with Berkeley Harris, we unpack the power of Sandler Rules for sales success. We delve into prospecting and qualifying ideal clients, stressing the use of leading indicators to target the right audience. They then explore how to understand the prospect's decision-making process for a tailored approach. Building rapport and differentiating yourself from competitors is also discussed, with actionable strategies provided. Ultimately, the episode emphasizes prioritizing client success and using Sandler Rules to achieve this goal, with real-world examples shared by the experts to illustrate these principles.

Join us as Mike & Berkeley discuss Sandler Rules & client-focused selling. Learn to identify perfect clients, understand their buying journeys, build trust, stand out from the crowd, and solve their problems like a pro. Master the art of the sale and skyrocket your success! 

 

Timestamps: 

3:32 Sandler sales rules and techniques for modern buyers.

11:00 Sales techniques and attitudes for success.

15:28 Sales techniques, including active listening and asking open-ended questions.

19:35 Qualifying clients and selling to people with problems.

25:01 Sandler rule implementation for sales success.

 

Key Takeaways 

  • Understand the buyer's problems to offer relevant solutions.

  • Back claims with data and leverage testimonials for credibility.

  • Analyze past results to build a successful prospecting plan.

  • Let prospects talk and use specific questions to gather information.

  • Sell to those with solvable problems who are willing to invest. Ideal clients decide faster.

 

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SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared 

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How to Succeed with a Healthy and Holistic Lifestyle06 Jun 202200:27:22
Mike Montague interviews Maria Ellis, author of Redefining Entrepreneurial Success, on How to Succeed with a Healthy and Holistic Lifestyle.    Find her new book at: https://www.amazon.com/Redefining-Entrepreneurial-Success-Holistic-Lifestyle/dp/B09RB2N6K5   
  • The best attitude, behavior, and technique on how to succeed with a healthy and holistic lifestyle
  • Entrepreneur’s work ethic and harm their health if they aren’t careful
  • Living a healthy and holistic lifestyle will also help you earn more
  • At the end of the day, meditate on your wins and challenges and how to improve tomorrow
  • Use your priorities to manage your time
  • Take care of your needs first, so you can take care of others
  • Plan your morning and evening routines to energize and motivate yourself
  • Use what works for you
  • Practice active listening
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
Special Announcement: The Next Evolution of Sales01 Jun 202200:06:42

The Next Evolution of Sales

Inspired by the transformation that we’ve all seen firsthand in the sales industry over the last few years – from the disruptions of virtual selling and remote work to innovative companies and technologies bringing new alignment between buyers and sellers - Sandler is excited to announce our commitment to further champion the next evolution of sales.

Throughout our 50-year history, Sandler pioneered the concepts of discovery-based, consultative selling, reinforcement training, and a holistic view of personal and professional success in sales and leadership. It has always been a part of our journey to empower professionals to master the craft of selling, with the ultimate goal of changing the entire sales profession for the better.

It is with that vision that we are rebranding our company to better align with the expectations of modern buyer and seller, serve our clients with cutting-edge learning technologies and methodologies, and continue our evolution as an organization offering more than “training.”

Along with our new look and name, we seek to re-establish the core elements that we believe elevate the Sandler experience above our competition and drive results for our clients, our partners, and our learners. Core elements include:

  • Connection with the Modern Buyer: A buyer-focused discovery process to create more engaging experiences for buyers and sellers.
  • Customizable Learner Journeys: Personalized for individual’s strengths and goals.
  • Collaborative Coaching: Modernized delivery with a blend of experiential learning, gamification, and flexible pacing.
  • Ongoing Reinforcement: Continuous guidance for new professional and life stages.
  • Technology-Enabled Solutions: Adaptive content and techniques for evolving technologies.
  • Personal Transformation: Lasting behavior and change to succeed in and outside of the sales profession.

Our mission is to provide ongoing guidance and resources to enable anyone in a revenue-generating or leadership role to reach new levels of success. As a coaching organization to sales professionals around the globe, we know that our journey is never done. We respect our history and continue to learn from it.

We hope that you will join us in taking the next steps forward in the evolution of the sales profession, in the elevation of your career, and ultimately, excel in your professional and personal life.

Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.

How to Succeed at Finding Your Niche30 May 202200:27:13
Mike Montague interviews Kevin Roth on How to Succeed at Finding Your Niche. Find Kevin at: https://kevinroth.org/ 

Kevin Roth began to play the dulcimer in 1972 at the old age of thirteen, and at sixteen recorded his first album for Folkways / Smithsonian Folkways Records, which immediately launched him into international fame. Between 1974 and 1984 Roth recorded ten albums with this label, establishing himself as a prominent folk singer and dulcimer player. In 1984, Roth performed the theme to the PBS-TV children’s show Shining Time Station, which brought him to another new and much larger market. His friendship and collaboration in 2006 with Noel Paul Stookey, of the legendary folk trio Peter, Paul & Mary, further cemented Roth in American folk history. His career took him to concert and symphony stages around the world, to festivals, radio, television shows, and two appearances at the White House. 

As his career grew, Roth became professionally and financially successful, winning numerous awards and partnering with prominent companies such as Sony, National Geographic, PBS, Random House, and Time Warner. Then came a sudden diagnosis of Melanoma, and it changed his life. He had a choice to accept a death sentence or to live. He chose life. Through adapting and combining techniques from his music and performance practice with others that he researched, he found a simple and powerful method to change how he lived. Roth discovered how to not just survive but to become truly happy and thrive. 

Roth now guides individuals and groups in the discovery of what really matters to them, how to accomplish their goals, and how handling stress is an essential factor in a healthy life. 

  • The best attitude, behavior, and technique on how to succeed at finding your niche
  • Use your experiences and talents to find your niche
  • Focus on serving people - What do they want and need?
  • Make sure your clients have skin in the game
  • Listen deeply to what your clients say
  • Find out what really matters to you and why, get and execute a plan
  • How to listen deeply
  • Stay open and fluid to continually find your niche - it may change over time
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at Looking for Trouble23 May 202200:25:34
Mike Montague interviews Steve Borseti, a long-time Sandler trainer, on How to Succeed at Looking for Trouble.
  • The best attitude, behavior, and technique on how to succeed at looking for trouble
  • It’s better to uncover the trouble with your clients than ignore it
  • Go for the “No”
  • Look for trouble even in your “great” deals
  • Ask, “What are we missing?”
  • Are there technical obstacles?
  • If you know they have pain, and they aren’t moving, you must go looking for trouble
  • If you have multiple meetings, always ask, has anything changed?
  • Use the negative reversal
  • Use DISC to determine how to look for trouble with different clients
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed With Purpose16 May 202200:22:18
Mike Montague interviews Jade Simmons on How to Succeed with Purpose. Whether it’s a mind-blowing mainstage keynote that leaves audiences awakened to purpose, or a riveting concert adventure that goes from Rachmaninoff to Rap, a Jade Simmons experience is unforgettable in the least and life-altering at best. The inimitable world-class concert pianist and powerhouse activational speaker is CEO of Jade Media Global, a former runner-up in the Miss America pageant, and a former Presidential candidate in 2020!   Find her at https://jadesimmons.com/
  • The best attitude, behavior, and technique on how to succeed with purpose
  • Your purpose is not what you do, it’s what happens in others when you do what you do
  • Attach your purpose to every role you have
  • Your “why” remains the same, the “hows” can change all the time
  • Purpose is for everyone, not just “special” people
  • Decide that life doesn’t happen “to” you, it happens “for” you
  • How Jade defines success
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed Using Sandler to Sell Services15 May 202200:29:12

Matt Rappaport is a Sandler client and founder of Detroit Event Company. In this episode this episode, we do a casual case study interview to see how he has used Sandler to sell his intangible services and find success with his event business.

Find him at: https://www.detroiteventcompany.com/

Mike Montague interviews Matt Rappaport on How to Succeed at Selling Services.  
  • The best attitude, behavior, and technique on how to succeed at selling services
  • It begins with trust
  • What to look for in your prospects and your team
  • How you may adjust the Sandler method for certain services
  • How to decide who your market is and how to price your services
  • What to do if you have trouble with bonding
  • How to minimize ghosting
  • Being the smartest person in the room is no better than having the most expensive house on the block
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at Personal Branding02 May 202200:33:36

As a leading expert authority and growth strategy coach, Kasey empowers founders to harness the power of what makes you different to build high-growth businesses with impact. Her expertise is in early-stage growth strategy, demand generation, and systematizing personal brand growth and relationship building at scale so that you’re attracting ideal customers, impressing potential investors, and connecting with other influencers in your industry. 

Find her at: https://abetterjones.com/ 

Mike Montague interviews Kasey Jones on How to Succeed at Personal Branding. The best attitude, behavior, and technique on how to succeed at personal branding:
  • Personal branding is about being known in your industry, for what you do
  • How to build your reputation
  • Why it’s important to familiarize yourself and your name with your target audience
  • Strategy first, then tactics
  • Write out the things that differentiate you personally and professionally
  • How to get more specific about your audience
  • How to reach your audience
  • Network on social
  • Get started and keep getting better before people start following you
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at Improving Your Batting Average25 Apr 202200:26:36

Mike Montague interviews Scott Bliss on How to Succeed at Improving Your Batting Average. Scott talks about the Sandler Success Triangles and how to use them to get to the top and stay there!

The best attitude, behavior, and technique on how to succeed at improving your batting average:

  • The success triangle
  • Simplify
  • Mindset
  • Get comfortable with being uncomfortable
  • Techniques need attitude and behaviors to be successful
  • It’s harder to qualify someone than close a deal

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed 

How to Succeed at Non-Verbal Communication18 Apr 202200:21:57
Mike Montague interviews Shelly O’Donovan on How to Succeed at Non-Verbal Communication. With over 20 years of experience as a proven leader in the public policy arena, she has gathered experience and expertise in government relations, public policy, lobbying, grassroots advocacy, legislative and regulatory processes, and policymaker engagement.   Find her at: https://authenticinfluencegroup.com/    The best attitude, behavior, and technique on how to succeed at non-personal communication:
  • Work on one skill at a time as you get better at them
  • Look for specific non-verbal clues and dig for what they mean for that client
  • Use open body language
  • Look for someone licking their lips
  • 20 seconds to make that first impression
  • Zoom with cameras on
  • Call out a handshake or hug if it’s someone new
  • Take a break between Zooms
  • Find ways to amp your energy up
  • Watch for head nods
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at Suspending Your Disbelief11 Apr 202200:26:29
Mike Montague interviews Aaron Montgomery on How to Succeed at Suspending Your Disbelief. Aaron wrote Suspend Your Belief to help others learn the importance that every experience is an opportunity to grow, learn, and share and that by sharing your knowledge you can help others on the way too. The book acts as a framework, a tool to help you think about your own life and the lessons you’re gaining from it in real-time. Aaron shares his stories not just to teach you, but to help you draw out the inspiration for your own stories and lessons.   He also shared his story at the 2022 Sandler Summit. Click here to join us next year in 2023:  https://events.bizzabo.com/392186 
  • The best attitude, behavior, and technique on how to succeed at suspending your disbelief
  • What it means to suspend your disbelief and why we should
  • Just because something is challenging doesn’t mean it’s not for you
  • Putting in the hard work doesn’t mean the outcome will be perfect
  • Commit to the process and not the outcome
  • How to identify your self-limiting beliefs
  • Visualize the outcome you want with clarity
  • Don’t allow other people to set your goals or your value
  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at a Startup with Jason Kelleghan11 Jun 202400:26:42

In this strategy-packed episode, sales guru Jason, a Sandler Selling expert, joins with Mike to tackle the ever-present challenge of building a high-performing sales engine for your startup.  We'll delve deep into Jason's insights on hiring the right salespeople, those with the grit and sales savvy to propel your startup forward.  But it's not just about who you hire – we'll explore the art of crafting winning sales processes, with actionable steps to guide your team towards consistent success.

Join us to crack the code on building a high-performing sales team! Learn how to leverage sales enablement programs to create a team that operates with laser focus and delivers measurable results.  Say goodbye to the chaos of inconsistent sales performance!  This episode equips you with the tools and strategies to scale your startup's sales like a champion.  Join us and unlock the secrets to building a sales machine that drives real results!

 

Timestamps: 

0:03 Startup success factors, including hiring, sales processes, and training.

6:40 Sales process and framework for startups.

13:20 Sales training, coaching, and assessments for scaling sales teams.

19:00 Sales strategies for startups with a Sandler trainer.



Key Takeaways: 

  • Hire salespeople with a proven track record and underdog mentality.

  • Build a standardized sales process with effective questioning techniques.

  • Implement a structured training program with ongoing coaching.

  • Prioritize high-quality salespeople over quick hires.

  • Uncover true customer needs through insightful questioning.

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SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared 

Don't forget to subscribe and leave us a comment!

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Linkedin: https://www.linkedin.com/school/sandler-training/ 

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How to Succeed at Making Real Progress04 Apr 202200:26:06
Mike Montague interviews Kristen Cox, a former government official and management expert, on How to Succeed at Making Real Progress. Kristen is a co-author of Stop Decorating the Fish.    Find the book and podcast at: https://www.stopdecoratingthefish.com/ 
  • The best attitude, behavior, and technique on how to succeed at making real progress
  • Make sure you spend your time fixing the customer’s problem
  • Who is your primary customer, and what is their need?
  • Give before you get
  • Not all problems are worth fixing, you may just need to redefine the problem
  • Simple is hard; complex is easy
  • Avoid the “Seductive Seven”
  • Use constraints management
  • You can measure too much, and it just becomes noise
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at Overcoming Anxiety28 Mar 202200:22:55
Mike Montague interviews Michelle Molitor, coach and hypnotist, on How to Succeed at Overcoming Anxiety. Michelle helps people build confidence and overcome fear, doubt, and worry.   Find Michell Molitor at: https://michelemolitor.com/ 
  • The best attitude, behavior, and technique on how to succeed at overcoming anxiety
  • Your brain can only focus on one thought at a time
  • Notice your triggers
  • Remind yourself what’s true and what is just a negative feedback loop
  • How to rewire your thoughts
  • Use a transformation recording
  • Tell yourself, often, “I am enough.”
The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed
How to Succeed at The Visual Sale21 Mar 202200:30:27
Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/ 
  • How to use video without spamming people
  • Reasons to use video
  • Use video to share the best of your best
  • What kind of video could you create for your reps to share that support the sales process?
  • Use micro demos
  • When to customize with the sales rep and when to use your best guy to create the video
  • How Vidyard works
  • The colder the outreach, the shorter the video should be
  • How to let the prospect know you made the video specifically for them
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