Explore every episode of the podcast How to Save the World | The Psychology & Science of Environmental Behavior
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How the Car-triarchy Took Over Cities • Andy Boneau Ep97 | 19 oct. 2026 | 01:46:42 | |
Traffic engineer, storyteller, and safe streets advocate Andy Boneau joins Katie Patrick to unpack the hidden history of how North American cities became dominated by the automobile. We explore how engineering standards, psychology, and powerful lobbying reshaped our streets over the past century—and why oversized parking lots, wide roads, and unsafe intersections aren't accidents, but the result of deliberate design choices. Andy reveals the invisible systems behind our built environment—and why changing a single street requires understanding the much bigger system that created it. In this episode, sustainability professionals will learn how to:
JOIN THE SCHOOL OF CLIMATE ACTION DESIGN 🌈 Learn how to design the world's most effective climate program in six weeks. Next cohort starting September 17. Don't miss out. Click Here ➡️ https://www.helloworlde.com/climate-action-design-school * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello | |||
| The Design Secret to Action Everyone is Missing • Linsey Nancarrow Ep95 | 14 sept. 2026 | 01:19:04 | |
Why do people say they want to take climate action — and then get stuck before actually doing it? Behavior designer and user researcher Lindsey Nancarrow joins me to unpack how to find the hidden friction stopping people from taking action. We explore journey mapping, motivation and ability, user interviews, and behavioral techniques for making sustainable actions easier and more compelling. We also tackle a fascinating tension: should designers give people what they say they want, or create a bold vision and persuade people to come along? LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. This podcast is a production by Hello World Labs | |||
| The Secret to Making Communities Fail or Thrive • Giulia May Ep94 | 07 sept. 2026 | 01:11:51 | |
Why do so many online communities start with excitement and then fall flat? Community architect Giulia May, who has helped build more than 200 communities – including Hello World Labs – joins me to explore the psychology and social architecture of creating genuine belonging. We unpack seven principles for building strong communities — including boundaries, initiation, rituals, stories, symbols and subgroups — and why community is fundamentally a feeling, not a platform. We also explore why social media audiences aren't really communities, why forced corporate “belonging” can backfire, and what it actually takes to build a group people genuinely want to be part of. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. This podcast is a production of Hello World Labs | |||
| Beef Climate Labels – Do They Work? Dr Maiken Maier PhD Ep93 | 31 août 2026 | 01:16:29 | |
What happens when you put a climate impact label on beef in the supermarket? In this episode, we talk with Dr. Maiken Maier, a political scientist and environmental behavior researcher who studies how climate and food policies influence human behavior, social norms, and public opinion. We dive into her paper, “Increasing the Uptake of Plant-Based Diets: An Analysis of the Impact of a CO₂ Food Label,” and its fascinating findings about the relationship between individual behavior and systems change. Dr. Maier explains why seemingly modest interventions — like carbon labels, choice architecture, and behavioral design — may be far more powerful than they first appear, particularly when they begin changing what people see as normal, desirable, and politically possible. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. This podcast is a production by Hello World Labs | |||
| Climate NGOs DESTROY Their Campaigns Doing This • Nicholas Bruneau Ep92 | 17 août 2026 | 01:05:03 | |
Communications strategist and author Nicholas Bruneau shares lessons from his book, Engage with Impact: 5 Steps to Transform Your Digital Communications for Social Impact. Drawing on interviews with leading environmental communicators and years of experience advising mission-driven organizations, Nicholas breaks down the biggest challenges around turning awareness into hands-on engagement. We explore why NGOs often expect people to jump straight from seeing a campaign to taking meaningful action, and how adopting an agile, audience-centered communication strategy can dramatically improve results. If you've wondered why your campaign isn't converting, this conversation offers a roadmap for lasting participation. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello | |||
| The Psychology Trick to Halve Meat Consumption • Dr Joel Ginn PhD Ep91 | 10 août 2026 | 01:02:38 | |
Environmental psychologist Dr. Joel Ginn discusses his recent research paper on plant-based defaults and how subtle changes to choice architecture can significantly reduce meat consumption and encourage more sustainable behaviors. His research challenges one of the biggest assumptions in behavior change: do we need to persuade people to eat less meat, or can we achieve the same outcome and more by simply changing the food environment? For restaurant menus, government forms, and climate campaigns: discover one of the most powerful—and underused—tools for designing real-world behavior change. In this episode, you’ll learn how to:
LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick This podcast is a production by Hello World Labs | |||
| How Hollywood Influences Climate Action • Dr AniRudh Tiwathia PhD Ep90 | 03 août 2026 | 01:36:06 | |
Behavioral scientist Dr. Anirudh Tiwathia, Director of Behavioral Science at Rare, shares groundbreaking research measuring how climate storylines in popular entertainment—from Don't Look Up, Grey's Anatomy, and Sex and the City—shape public attitudes, social norms, and support for climate action. We explore why documentaries and facts alone often fail to change behavior, how Hollywood can "prime" audiences for action, why behavior change happens through a sequence of touchpoints rather than a single campaign, and what sustainability professionals can learn from entertainment media. In this episode you'll learn:
LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello | |||
| These 3 Words DOUBLE Energy-Saving Sign Ups • Dr Mona Bielig PhD Ep89 | 27 juil. 2026 | 01:20:00 | |
Why did this psychology technique get more sign-ups than offering people to save money? In this episode, environmental psychologist Dr. Mona Bielig shares the results of a real-world field experiment that tested one of the simplest—and most effective—behaviour change techniques available. Working with social housing residents in Belgium, her team discovered that a small change in how an energy-saving technology was described dramatically increased adoption, even though the technology was already free and saved people money. Katie and Mona unpack the hidden psychology behind social norms, why information and financial incentives are often not enough to change behaviour, and how understanding people's real barriers can transform the effectiveness of climate campaigns. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick This podcast is a production by Hello World Labs | |||
| When Virtue Signals Trigger Real Systems Change • Dr Tabea Hoffman PhD Ep88 | 22 juil. 2026 | 01:14:58 | |
Have you ever dismissed eco badges, climate stickers, or "Save the Earth" T-shirts as empty virtue signaling? Think again. In this episode, environmental psychologist Dr. Tabea Hoffmann reveals why visible public signals are far more powerful than they appear. Drawing on her latest research paper, she explains how these seemingly small acts shape social norms, influence what people believe is acceptable and expected, and help build momentum for larger-scale climate action. It's called The Social Feedback Loop. Discover the hidden psychology behind public signaling and why one of the simplest, lowest-cost interventions may also be one of the most effective tools for growing environmental movements and increasing support for systems change. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community.
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| The 15 Exact Steps You Need to Transform Your Street for More Bikes and Less Cars | Kieren Farr Ep87 | 17 févr. 2026 | 02:06:40 | |
We say we want better systems to make green behavior easy, but what are the exact steps to get your city to build it? I spoke to leading street-transformation expert, Founder of 3DStreet, and father of two, Kieran Farr. In this conversation, we lay out the complete A to Z steps you need to add a bike lane, walking path, or trees to a street near you. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action. Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup. Get the book, How to Save the World Follow Katie on Instagram @katiepatrickhello and LinkedIn | |||
| The Secret To Get Your City To Change A Street in Record Time | Tim Courtney Ep86 | 09 févr. 2026 | 01:34:39 | |
How Do You ACTUALLY Get Your City To Change a Street? Everyone told him it couldn’t be done. Yet cycling enthusiast Tim Courtney — with zero experience navigating local government — successfully persuaded the City of Oakland to install traffic circles and calming measures along his dangerously speed-prone street in record time. We document exactly how he did it: clever tech hacks, bold PR moves, and unwavering heart-led persistence. Find Tim Courtney on LinkedIn. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action. Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup. Get the book, How to Save the World Follow Katie on Instagram @katiepatrickhello and LinkedIn | |||
| Everything You Need to Know About Engagement Funnels That Sign Up Thousands Ep: 85 | 20 mai 2025 | 00:48:28 | |
BIG ANNOUNCEMENT - THE SCHOOL OF CLIMATE ACTION DESIGN STARTS JUNE 14 2025! 🎉🌱 JOIN THE WAITLIST 👉https://www.helloworlde.com/climate-action-design-school LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More In this never-before community co-design coaching program, I will be teaching everything I know about building an engagement funnel that signs up and converts thousands of people to your cause. In this episode, I share the structure and tech of my signature 6-step engagement funnel system I use to successfully attract and sign up hundreds of people a day. | |||
| Mapping Urban Heat Islands with NASA Ep84 | 21 mai 2024 | 00:34:48 | |
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Shop our climate action games, books, tools, courses, art, and calendars at shop.helloworlde.comGet a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Everything is a Funnel Ep83 | 27 févr. 2024 | 00:26:38 | |
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| What Exactly IS Gamification? Ep82 | 20 févr. 2024 | 00:13:37 | |
In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message | |||
| Top 10 Biggest Mistakes You Might Be Making Ep81 | 12 févr. 2024 | 00:50:36 | |
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influence people - and we don't realize it. This goes all the way up the food chain to major NGOs and government departments that are spending millions of dollars on campaigns that hardly move the needle. The science of human persuasion and social change requires an entirely different skill set. In the episode, I share the top 10 big mistakes I see most environmental advocates making, from the lens of evidence-based environmental psychology and my 20 years designing environmental change tools for some of the biggest (and smallest) environmental movements on the planet. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message | |||
| The 5 Levers of Human Motivation Ep80 | 30 janv. 2024 | 00:18:02 | |
There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.comSign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/--- | |||
| ECOPIA: We Need Child-Centric Community Housing Ep79 | 23 janv. 2024 | 00:29:45 | |
In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!)
Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before. Childcare is painfully expensive. The systems for daycare, play-dates, maternal support, afterschool care, and activities are profoundly inefficient.
What should be the happiest moments of a parent's life are often steamrolled by stressful duties we could design around: near-constant death prevention (cars, falls, poisons, sharp things, running off etc) and being a daily taxi service.
Parenting is hard, largely, because the architecture is broken.
Suburban homes were made for a different time when housing was cheap, marriages were conventional, and women had an average of four children – all of whom could play together in a backyard. Alternatively, apartments are built cheaply for profit - not for kids or mothers.
By taking a child-centric lens to apartment buildings, we can create supportive communities that center around safe places for children to play in groups with the amenities that parents need.
They say "It takes a village" for a reason. It does. That's why I'm putting my best effort forward to build the village we've always needed.
Learn more about ECOPIA at https://ecopia.us and sign up to join the waitlist for future residents, building partners, and developers.
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on:
Instagram https://www.instagram.com/katiepatrickhello/
LinkedIn https://www.linkedin.com/in/katie-patrick/
---Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
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| The 3 Axioms of Change Ep78 | 15 janv. 2024 | 00:28:22 | |
How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring. Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and effort with no change occuring. If you build your ideas and campaigns up from these three core principles - and you need all three in a trifecta - you'll shoot right to the center of what you need to do. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
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| The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77 | 08 janv. 2024 | 01:22:37 | |
In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The Journal of Environmental Psychology and The Journal of Social Psychology. We dive into his recent paper he authored titled “Context and Meaningfulness in Energy Efficiency Labeling for Real Estate Listings” which explores the real nitty gritty of how to get home energy labels to work and exactly how to design them. We discuss the psychological foundations of how people respond to these labels, the kind of policy that is required to get them going, and how they can best be used to influence the real estate market to decarbonize buildings and drive greener choices. We also talk about another important concept called “framing” which is a technique that can be used to help sell the often tricker and more demanding energy efficiency upgrades to homeowners. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| 4 Evidence-Based Reasons Why You Need Positive Eco Futures Art Ep76 | 03 janv. 2024 | 00:24:44 | |
In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you can purchase art prints, hoodies, t-shirts, and calendars that show positive eco-futures. For years, I've struggled to get access to high quality environmental reimagings of cities. I started creating an abundance of my own in MidJurney and have selected favorites available as prints on the new Ecopia Store. These images aren't just inpsiring and fun; they are critical ingredients to building your own energy and building social movements of change. It's the green "I have a dream" speech and it's fundamental to rolling out change. Get a copy of the hugely popular 2024 Positive Eco Futures Wall Calendar at ecopiastore.com * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars and all Katie's action design trainings at ecopiastore.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
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| Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75 | 18 déc. 2023 | 00:15:37 | |
In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the proportion of plant-to-animal calories into a simple metric called "The V-Score." Calculate the V-Score of each meal on a menu and for each restaurant on a street. This data is the basis for gamification and action design that works. Bringing attention to the data behind the problem is the first step to creating change. The ratio is easy to understand and gently 'nudges' a person in a positive direction without demanding drastic lifestyle changes. The V-Score app is based on the principle of public disclosure of data. We make the ratio of plant to animal foods open and transparent which naturally causes people to change in a positive direction to improve their score. See the V-Score design here: http://katiepatrick.com/vscore-homepage * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Too Many Ways to Go Green? Choice Architecture & Overload, Reuben Kline PhD Ep74 | 11 déc. 2023 | 01:31:59 | |
Does giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Today’s guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Economy at Stony Brook University in Long Island, New York. In our conversation, we bring evidence-based academic rigor to those big lists of climate and green actions. We’ve all seen them (or we’ve been the ones who created them!). "Top 10 Green Things You Can Do at Home," "101 Ways the Save the Earth From Your Bedroom" etc. We explore his paper titled “Too Many Ways to Help: How to Promote Climate Mitigation Behaviors” and the theory of “choice architecture" and "choice overload.” Reuben reveals unexpected findings about green behaviors depending on whether they are perceived as "easy" or "hard." Reuben is also the co-author of a fascinating book coming out soon titled “Climate Games - Experiments on How People Prevent Disaster” which is about game theory and climate. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message | |||
| Idea: Women's Bathroom Vending Machine Ep73 | 20 nov. 2023 | 00:10:45 | |
Today’s podcast is about an zero waste idea that is desperately needed in women’s bathrooms: a vending machine that sells reusable women’s period products like silicone cups, cloth pads, and period undies. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Idea: The Compost-a-Tron Ep72 | 13 nov. 2023 | 00:17:23 | |
The compost-a-TRON is an idea to encourage public composting, inspired by a curious behavioral study 30 years ago about a giant eagle shaped garbage can. How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on:
Instagram https://www.instagram.com/katiepatrickhello/
LinkedIn https://www.linkedin.com/in/katie-patrick/
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| Do Individual Green Actions Take Away From Systems Change? Karine Lacroix PhD Ep71 | 06 nov. 2023 | 01:13:14 | |
In today’s episode, I talk with environmental and behavioral psychologist Dr. Karine Lacroix, Ph.D, about whether a person’s individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local Mayor, or meeting with a senator.Think of it like this. Does directing people to reduce their own environmental impact for themselves (just one person) reduce that person’s potential to take actions that might affect other people beyond themselves (many people)?Does the effort or bandwidth involved with one trade off the other?Karine focuses on experiments that target the barriers and motivators around climate change behavior and health.She was a post-doctoral associate at the Yale Program on Climate Change Communication is now an Advisor to the Behavioral Insights Team (also known as the Nudge Unit or BTI).We will dive into her recently published paper titled “Does personal climate change mitigation behavior influence collective behavior? Experimental evidence of no spillover in the United States.” LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Sign up for Katie's free behavior and gamification design course at http://katiepatrick.comJoin Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanetGet a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Reimagine Your Street and Neighborhood Ep70 | 30 oct. 2023 | 00:14:51 | |
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Education Vs Action Design: Very Different Things Ep69 | 23 oct. 2023 | 00:15:40 | |
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Gamification of Climate Action, Dr Markus Brauer PhD PART 2 Ep68 | 16 oct. 2023 | 00:52:46 | |
This is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with the goal of competing around energy and environmental behaviors. Markus gives us an understanding of the theoretical underpinning and real causal mechanisms that drive the psychology behind the kind of gamification that does succeed in our quest for real and measurable change. We explore his paper published in the Journal of Environmental Psychology titled: Making Cool Choices for Sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67 | 09 oct. 2023 | 00:54:50 | |
Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with a goal of competing around energy and environmental behaviors. Markus gives us an understanding of the theoretical underpinning and real causal mechanisms that drive the psychology behind the kind of gamification that does succeed in our quest for real and measurable change. We explore his paper published in the Journal of Environmental Psychology titled: Making Cool Choices for Sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| How to Work From Primary Principles Ep66 | 02 oct. 2023 | 00:23:16 | |
In this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway?
In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept from the primary principles of how human beings function.
Often we don't do this. We design our environmental projects based on on abstractions and nebulous hypotheses on how we "think" people might respond - and this is a major cause of eco project failure.
I'll share the main primary principles that are proven to trigger core behavioral mechanisms in people and how you can use them as a baseline for your social change thinking.
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/
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| The Psychology of Pledges: A "Commitment Device" Ep65 | 25 sept. 2023 | 00:20:38 | |
In this episode, I explore the power of pledges in driving pro-environmental action and behavior. Pledges are seen as commitment devices, where individuals make promises or commitments to themselves or others. We highlight the effectiveness of pledges in engaging people and closing the value action gap. The episode delves into the various forms of pledges, such as written notes, online commitments, or public displays, and discusses the astonishing evidence from behavioral literature on their impact. Pledges can increase engagement in actions by 30% to 70%, making them powerful tools for maintaining eco-friendly behaviors and winning environmental campaigns. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Everyone Else is Doing it: The Surprising Power of Social Norms on a Poster, Dr Alessia Dorigoni PhD Ep64 | 11 sept. 2023 | 01:17:51 | |
In today’s episode, we dive into the surprisingly powerful effect of social norms that seem to almost effortlessly shift environmental behavior. Social norms mean“This is what everyone else is doing” or “Here’s an example of what we want you to emulate.” Our guest today is research psychologist Dr Alessia Dorigoni from the Neuroscience Consumer Lab at the University of Trento in Italy. Alessia is not just a psychologist through, she’s also a fine artist and behavioral economist specializing in nudges. We explore Alessia’s recent paper titled "Water bottled or tap water? A descriptive-social-norm based intervention to increase a pro-environmental behavior in a restaurant" The type of norms we’ll be exploring how a written norm, in the form of a poster in a restaurant, that said "2/3 PREFER TAP WATER" effectively encouraged people to order less plastic bottled water. Alessia and I talk about the theory of nudges, the neuroscience of why norms work, and the surprisingly best formats in which to describe the data to have the most psychological influence. Alessia's paper: https://www.sciencedirect.com/science/article/abs/pii/S0272494423000191 LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Surefire Technique to Get It Done: Short Scoping Ep63 | 04 sept. 2023 | 00:11:51 | |
You probably have a new website you're trying to launch, a blog you need to finish, an app you're trying to complete, a presentation you need to give, and several unfinished art projects in your closet. I see you. I know you!
In this episode, I share my own personal technique for getting complex things finished and shipped. I call it "short scoping."
To "Short scope" is the opposite to "scope creep" or "feature creep" where are ideas get more branches and features as we work on them until they turn into unmanageable, unfinishable, and expensive behemoths.
As someone who is afflicted by many ideas, often coming at me at the same time, and who is inspired to work on different things, being able to "short scope" a project to make a chunk of deliverable work is the only reason why anything I do gets out.
Without short scoping, my life's work would drown in a molasses of compounding new ideas and intricate feature-creeps dragged to bottom of the sea of unfinished projects.
It's simple and it WORKS. Try it out and let me know how it goes!
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: X-Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
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| You Need To Take Geographic Granularity Seriously Ep62 | 28 août 2023 | 00:08:08 | |
Have you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet. The keys to change lie in starting by seeing what you can change in your immediate location, and then once you've done it, try and replicate it. That is how social movements that built into tipping points are built. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrick Instagram @katiepatrickhello | |||
| Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61 | 22 août 2023 | 01:05:37 | |
Our guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. He’s very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving house or moving job. Bas and I talk about the importance of habits in addressing sustainability through the perspective that habits are unconscious and immediate behaviors we do without thinking about too much versus behaviors that take thought and consideration. To understand habits is to also understand that kind of “behavioral muscle memory,” how it is formed, and how to break them. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrickInstagram @katiepatrickhelloLinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Individual Action Vs Systems Change PART 4: Validate & Level Up Ep60 | 15 août 2023 | 00:09:36 | |
In this episode I offer an alternative strategy to shaming or criticizing small individual eco-friendly behaviors. I explain how you want to see social change like a staircase with many levels. Often taking a small individual action, like using a paper straw or driving less, is the first step a person makes on their staircase of influence. The goal is to inspire the person to step up from their small individual actions to a new set of more advanced actions that have the power to influence many people, instead of only one person (themselves). Please share this episode every time you see an environmentalist shaming or criticizing small green individual actions! We need to get better and encouraging people to move up the staircase, not shaming them for being at the first stair. This is a design challenge for us all. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrick Instagram @katiepatrickhello | |||
| Individual Action Vs Systems Change PART 3: How The Five Types of Individual Action Lead to Tipping Points Ep59 | 07 août 2023 | 00:18:55 | |
In this episode, I explore the ongoing debate between individual and system actions in promoting pro-environmental behavior, challenging the notion that these are the only two types of actions. This episode points out that there are five different types of actions that can bring about change: daily recurring habits, big-ticket once-off changes, lifelong career mastery, political engagement, and social influence. Individual actions are more than small lifestyle changes, such as composting or using a reusable straw. The actions a person can take are vast and varied, and each version of the five types explored here are part of achieving systems-level change. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Individual Action Vs Systems Change PART 2: A Continuum Of Six Buckets Ep58 | 31 juil. 2023 | 00:36:58 | |
People often ask me why we should practice individual environmental behavior change when what we really need is "systems change." It's not an easy question to answer. We need "systems change" implemented by governments as policy (like plastic bans), economic levers (like a carbon tax), and physical infrastructure (like bike paths). Yet, all systems are made up of networks of individual people who influence systems and are allowed individual freedoms. The two cannot be separated. In this episode, I talk about the social and political dynamics of government-enforced systems change. No two environmental scenarios are the same and each needs to be solved with a different approach to influencing individual people to take personal actions (like composting) and governments to bring in policy (like providing compost pick up). I see environmental psychology as a way to implement structural change across millions of people in a way that succeeds - because the solution is designed to harmonize with the human mind. In this way, systems change IS behavior change. I categorize scenarios into what I'm calling the "six buckets" that range in government involvement to help clarify the various arrangements of government control and individual freedoms that come with environmental change. * * * How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Get a copy of How to Save the World on Amazon Join Katie's masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick/idea-storm | |||
| Individual Action Vs Systems Change PART 1: Six Hidden Biases in the Question Ep57 | 24 juil. 2023 | 00:23:58 | |
In this episode, I unpack six unconscious assumptions that people make when they ask me the question "Why do we need to study individual behavior when we need system-level change?" There is often some flawed thinking in the way this question is asked. While it's true we need systems-level change, this doesn't undermine, nor is it in opposition to, the role of behavioral psychology. Before we can give a thorough answer, we need to question the assumptions and expectations behind the question. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrick Instagram @katiepatrickhello | |||
| Four Questions You Should Brainstorm For Clarity and Motivation Ep56 | 17 juil. 2023 | 00:17:35 | |
In this episode, I share a new journaling practice that I've recently started that involves answering four specific questions. This practice has been an absolute game-changer for me, and I believe it can profoundly impact your life and work too. Inspired by her previous episode on the Fun-O-Meter, I emphasize the importance of asking meaningful and substantial questions to shape the trajectory of our lives. These questions are designed to align the inner compass of your environmental work and creative flow toward your true purpose in a way that delivers the best energy, ideas, and momentum you have to change the world. Take out a journal and start brainstorming your thoughts on these four master questions: 1. What's "The Big Why" behind what you do? 2. What's the amazing vision, destination, and goal you are working towards? What is the "vast and endless sea" you are inviting people to join you on? 3. What's the most fun thing you could do to work towards this goal? 4. What's "The One Thing" you need to do now to make it happen? Push yourself to write 10, 20, or even 100 responses to each of these questions. If you're busy, just write down one answer to each. This practice will set your direction in the most authentic and resonant path for you. This is the place all the best momentum, ideas, and progress comes from. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| Designing A Climate Action Dashboard for Cities: A Deep Dive into Behavioral Science Ep55 | 10 juil. 2023 | 00:32:29 | |
What are the behavioral science secrets behind making a climate action dashboard for cities that ACTUALLY gets people to act? In this episode, I'll take you a deep dive into the design theory behind creating a climate action dashboard for a city using a behavioral science-informed approach.
I share the importance of distinguishing between action design and graphic design, as well as climate reporting and climate accounting. Climate Action Design is different. It's not "reporting," it's designed to invoke a behavioral response. The aim is to create dashboards and apps that motivate people to take pro-environmental action (not just display data).
To get the most out of this episode, please download the dashboard design at this link here while you are listening:
https://www.dropbox.com/s/oc3muxbklvh43xc/high-res-dashboard.png?dl=0
1. Show the start, in numbers.2. Show the end, the goal, quantitatively.3. Show a feedback loop score on what you want to change that updates often.4. Identify highly specific actions and track the progress of these.5. Use nested groups (like teams in a game) i.e. cities in a county or classrooms in a school.6. Break the goals down into levels, like a video game or karate belts. Focus on moving people to the next level from where they are at, in increments.7. Give rewards when players achieve a notch in the level, like a badge or prize.8. Always benchmark and compare to the average performance of the group, maybe use a leaderboard.
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow on:
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
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| Earth Imagination Day: Teaching Kids To Imagine a Positive Eco-Future, Sophie Poisel Ep54 | 03 juil. 2023 | 01:08:00 | |
In this episode, we chat with Sophie Poisel, an award-winning innovative teacher who hosted the first Earth Imagination Week with her students. Sophie showed us that when you give children the tools to imagine positive new ecological worlds, they come up with incredible work! Eco Minecraft worlds, green Lego lands, biophilic architectural illustrations, 3D building models - the kids made it. We delved into the power of environmental imagination and how it can spark awe-inspiring creativity and passion in young minds. And even more so, how sustainability education and environmental imagination exercise diffuses into the entire family, leading to real and tangible behavior changes in parents. Sophie is the head of the Lang Walker Academy at the Powerhouse Museum in Sydney and has post-graduate studies and research in gifted education and has been awarded the Premier’s Prize and a high commendation from the Prime Minister of Australia for her work in innovation in STEM-based education. See that the kids made: https://www.instagram.com/katiepatrickhello/guide/earth-imagination-day/17928466082290777/ Download the free Earth Imagination Toolkit at http://katiepatrick.com/imagine Get in touch with Sophie: LinkedIn https://www.linkedin.com/in/sophie-poisel-5118a0188 Twitter @sophiepoisel Email sophiepoisel@powerhouse.com.au * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow on: Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| The Theory of Fun: A Daily "Fun-o-Meter" Journal Practice Ep53 | 26 juin 2023 | 00:17:29 | |
Do you gauge the quality of your work, content, and life by how "fun" it is? Weird secret - I used to HATE being asked what I did "for fun." In this episode, I share how I started taking the theory and pursuit of fun more "seriously" (lol) as a daily practice and how it's changed everything. I discovered how asking this one question "What is the most fun thing I could do?" can breathe magic into your environmental work, expand your creativity, and unexpectedly redirect you more closely to your true calling. I share more on the theory of fun, the dopamine system, and how the pursuit of fun is an essential driver of innovation and growth.
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow on:
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
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| The 7 Pillars of Behavioral Science for Climate Action Ep52 | 20 juin 2023 | 00:24:11 | |
Don't let your audience walk away without actually doing anything. Here's the action design shorthand you need. Use each of these evidence-based techniques in your project, campaign, or startup to ensure every person you touch goes on to take a real action that shifts the numbers. Download The 7 Pillars of Behavioral Science for Climate Action Poster PDF: http://bit.ly/43Ip9E2 How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow on: Twitter @katiepatrick Instagram @katiepatrickhello | |||
| How to Design Games for Impact, Education and Action, Dan White CEO Filament Games Ep51 | 01 juin 2023 | 01:18:12 | |
Today's guest is Dan White. He is the CEO and Founder of the award-winning impact-games development company, Filament Games. Dan is an artist and entrepreneur and probably the world’s most prolific games-for-impact developer. We talk about the nuance of how to create a game that engages, educates, and transforms people and we explore what happens when we put art, action, and impact together into an educational game format.
Dan and his team at Filament have created nine games specifically about the environment:
Otter Planet: https://www.habitheque.com/an-otter-planet
Aquation: https://ssec.si.edu/aquation
Climate Champions: https://www.filamentgames.com/project/climate-champions-2/
Citizen Science: https://www.youtube.com/watch?v=RxmdvsSuR-g
Land Grab (game jam): https://www.youtube.com/watch?v=QpVcVODuXeU&ab_channel=FilamentGames
EcoKingdoms: https://game-cdn.legendsoflearning.com/content-deploy/4452/EcoKingdoms-Interactions_427/index.html
Resilient Planet: https://www.youtube.com/watch?v=qUWoNACJ-7Q
Eco Defenders: https://www.youtube.com/watch?v=yfhHhisTrxE
Energy City: https://www.youtube.com/watch?v=xIe-HzUodcU
https://www.filamentgames.com/
https://www.linkedin.com/in/danwhite3/
https://www.instagram.com/filamentgames/
https://www.linkedin.com/company/filament-games/
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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.
Follow on
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
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| When Guilt Works Better Than Pride To Get People To Go Green, Nicole Sintov PhD Ep50 | 01 mai 2023 | 01:04:30 | |
This month's guest expert on the How to Save the World podcast is Nicole Sintov, Associate Professor of Behavior, Decision-Making, and Sustainability from Ohio State University. We'll be interviewing Nicole on her published research paper, "Guilt consistently motivates pro-environmental outcomes while pride depends on context." The gist of this research shows that telling people they are performing worse than most others on environmental and climate action, stimulates people to do better. We'll dig into the question, "Should we be showering people with compliments and positive feedback about their good efforts, or are we better just telling people when they are doing a bad job?" Not that we need to ONLY make people feel guilty, but negative feedback gets a bad wrap and tends to be avoided, but there’s definitely a strong role for it - and it needs to be a tool in the toolbox of change. Nicole's research paper: 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. Follow on Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/ | |||
| How to Make Environmental Campaigns Go Viral Using Augmented Reality Games, Kay Vasey + Olivier Bos MeshMinds Ep49 | 03 avr. 2023 | 01:17:54 | |
MeshMinds makes planet-themed augmented reality games designed to massively increase engagement and social media sharing of environmental campaigns. Kay and Olivier and I met when we were working for UNEP on the Clean Seas campaign. They do some really interesting work using the software Spark AR (that’s only used for instagram and Facebook applications) to make these very novel, light, immersive, and fun experiences - kind of like a mini or micro game - that people access by pressing the star icon on Instagram. And holey moley, the things they make really work! Their game-like creations on Instagram have gotten millions of plays, shares, and viral marketing spreading by mastering this novel approach to engagement. In this episode, we'll be diving into various creative ways you can use Spark AR and some of the theory to getting your project to really work. Download the Spark AR software for free and try and make something https://sparkar.facebook.com/ar-studio Don't forget, always jump on YouTube to search for free tutorials for anything you want to learn. Meshminds.com https://www.instagram.com/meshminds/ https://www.linkedin.com/in/kvasey/ https://www.linkedin.com/in/olivier-bos/ * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. Follow on Twitter @katiepatrick Instagram @katiepatrickhello | |||
| The Hidden Secret of Building Community Movements: Self Efficacy, Social Diffusion, and Cultivating the Confidence to Talk to Others, Veronica Champine PhD Ep48 | 02 mars 2023 | 01:17:40 | |
Today's guest is environmental psychologist, Veronica Champine, PhD Candidate and Graduate Research Assistant at Colorado State University. We're breaking down the science of "social diffusion" in her research paper "Understanding individual and diffusion behaviors related to native plant gardening" recently published in the Journal of Environmental Psychology. Her research explores the difference between asking people to take individual action vs asking people to talk to people around them and showing by example - that's social diffusion - an often missing link in many climate programs and startups. We'll be diving into the power and nuance of helping people to get better at diffusing environmental behaviors in their communities - and what we need to do to become designers of social diffusion. The paper: https://www.sciencedirect.com/science/article/abs/pii/S0272494422000433 LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More ---------------------- How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. Follow on Twitter @katiepatrick Instagram @katiepatrickhello | |||
| Five Secrets to Writing Well - Tips for Action, Engagement, and Growth Ep 47 | 14 déc. 2022 | 00:12:21 | |
There's a line in a song that says "Words are hotter fire. Words are wetter than water." You might not think that words possess a superpower that can help you change the world, but if you're in the job of influencing people to change, language is your secret weapon.
In this episode, I talk through some of the mistakes I see people make and how you can get better at crafting your written story and your copywriting. I hope you take the time to master the art of sculpting words that deeply move people, and through that, you can spark a revolution.
I recommend you read these books:
On Writing Well, by Willian Zinsser https://amzn.to/2Ty9qsr
The Sense of Style, by Steven Pinker https://amzn.to/3dDF6DH
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How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon
This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.
Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick
Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn
Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick/idea-storm
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