Hi there! You haven’t heard from me in a while, so I wanted to fill you in with some changes happening to The Pod Farm.
When I started The Pod Farm, it was kind of a punt. I didn't know if podcast editing was a thing I could do for work, and The Pod Farm was purely a passion project. But as it has evolved and become a real business, I've felt like there are ways I can better serve my clients and attract new ones. So I’ve decided it’s time to put those things into practice, and there are a few reasons why now was the right time.
For one, most of my clients now fall into a few categories - health & wellness, spirituality, education. This wasn't intentional, but as lots of my clients are through recommendation, it's just turned out that way.
Also, earlier this year my Instagram account was deactivated so The Pod Farm's social media presence has disappeared, which seemed like an opportunity for something new.
And finally, The Pod Farm was an experiment at first, and it was a messy one. There's a confusion of branding, starts and restarts, too many facets to the business etc.
Basically, I'm seeing the new year as a time to start fresh with everything I've learned along the way...
The first stage of this change will just be a reskinning of The Pod Farm you all know - there's a new name, more gender-neutral branding, new website etc., but the day to day operation will be the same.
You'll still send me podcasts and get them back a few days later, same as always.
This new brand will hopefully attract more clients in the specific categories I've mentioned above, and create a stronger identity for the type of client I work with.
Further down the line, I hope to use this identity to attract advertisers for the podcasts I work with, and perhaps even operate as a podcast network.
But first, a facelift...
The Pod Farm is now Ora Podcast.
The word Ora kind of struck me out of the blue, and as I looked into it, as a part of words like oral or oracle, as a homophone to aura, and the many languages that use the word, it grew on me more and more. I feel it represents the feel I want for the new business, and how I want it to be perceived by my clients.
You can visit orapodcasts.com to find out more, and just to have a poke around. You can also follow @orapodcasts on instagram, although I haven't posted anything yet!
Also, unfortunately I’m not going to continue releasing podcasts at the moment. These podcasts will stay up, so anyone can access episodes that have been helpful to them, but I won't be releasing more under Ora Podcasts for now.
Thanks so much to everyone who has listened, to anyone who has got in touch and anyone who has found them helpful. You can still follow The Pod Farm and my work as Ora Podcasts, and I hope to be able to work with many of you in the future to nurture new podcast projects and help you make them a reality - see you soon.
