Explore every episode of the podcast How to Market Your Horse Business with Denise Alvarez

What if your marketing didn’t always have to feel like selling?

Brandee Gallagher started Rockstar Reins by lacing a pair of reins for her daughter, a purpose-filled reminder that she was enough as she went out to run the barrel pattern. Today, she’s a full-time school administrator running Rockstar Reins and SmarTack from her garage, celebrating her first $1 million in total sales.

But she’ll be the first to say she’s not chasing a number to measure her success. She’s focused on the mission while delivering excellent products.

If you’ve ever felt like success only has one path, or perhaps you’ve been chasing someone else’s version of success and veered from the original heart behind your business, this conversation will get you back on YOUR path and give you the tools to make it happen.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/234


✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Six years of podcasting in the horse industry. Six years of showing up, mostly weekly, sometimes not. And a handful of lessons I’ve learned along the way.

For this anniversary episode, these takeaways are really all about you. I'm sharing five takeaways from hosting How to Market Your Horse Business that will help you market and grow your equine business whether you podcast, create YouTube videos, post on social media, or are still figuring out where to start.

We'll talk about why there are really no rules for what works (and the one exception), what "podfading" tells us about consistency, why quality content beats quality production, the story you already have, and why knowing your why and your capacity matters.

Let’s dive in!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/233 

✨ FREE Leads Over Likes Training:  Get Consistent, Qualified Leads for Your Equine Business (Without Chasing Likes or Copying Everyone Else)  → Stormlily.com/training

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Q4 doesn't have to feel like a scramble to the finish line. In this episode, you’ll get four key questions to journal, ponder, or talk through with a trusted business friend so you know exactly where to put your focus in the home stretch.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/232  (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn.

Tune in to hear how she built business experience through a corporate career before making the leap to full-time horse professional at 35, and why reinvesting steadily beat rushing to scale. We dig into building a strong barn culture, navigating social media as a trainer, and the money mindset so many equine professionals struggle to shake (the belief that you're not supposed to make money doing this).

Christy also gets candid about pricing herself fairly, setting boundaries with clients, and why knowing your numbers is non-negotiable if you want to grow without burning out.

If you need a reminder that the slow, intentional build is a strategy, not a compromise, this is for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/231

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Burnout isn't a "someday" problem in the horse industry. It's the reason so many talented trainers, riders, photographers, bodyworkers, and more walk away from businesses they once loved.

After listening to two horse trainers unpack why they believe burnout is so common in this industry, I couldn't stop thinking about three things every equine business owner has to get and stay clear on as they build and grow. So that’s what we’re diving into today!

If you want to do what you love for the long haul, don’t skip this one.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229  (LINK)

✨ FREE Leads Over Likes Training: Get Consistent, Qualified Leads for Your Equine Business (Without Chasing Likes or Copying Everyone Else) → Stormlily.com/training

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds.

That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself. In this episode, Madison shares her journey from side hustle to full-time founder, how niching down shaped her product, how she works with (not against) her perfectionism, and the marketing lessons — from SEO and GEO to old-fashioned barn-to-barn flyers — that have driven real growth.

If you've lost your spark or you need to be reminded that growth is possible, this conversation is full of practical lessons.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Thinking about 1:1 coaching but still have some questions you need answered first? This episode answers the questions actually on your mind, from "what if my business isn't big enough yet" to "what if I've tried coaching before and it didn't work."

If you’ve been here a while, you know you’re not going to find pressure from me. Just honest answers so you can make a clear decision for the season of business you're in right now.

When you’re ready, here are the links to get started with coaching:

🐴 Take the Reins [6-month 1:1 Coaching Program] → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

✨Book Your FREE fit call → Stormlily.com/fit 

You built your horse business on grit and hustle, and DIY marketing was a part of that deal. Good job! But as you continue to grow, could it actually be hurting your business more than helping it?

In this episode, we're digging into the real cost of going it alone: the time, the energy, and the ROI that so many equestrian entrepreneurs don't realize is missing until they're stuck. I'll walk you through the three marketing options every horse business owner has (yes, DIY is only one of them), plus the three signs it's time to trade "figuring it out" for real strategy and support.

Hear me loud and clear: this is not a dis to DIY marketing. It’s an applause for what you’ve created to get you to this point, and an invitation to take your equine business to the next level.

Whether you're just starting out or ready to scale, this episode will help you get honest about where you are and what's actually going to move the needle.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/228 

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Sometimes the biggest obstacle to growth isn't something outside of your control.

Sometimes, you are the bottleneck.

That doesn't mean you're doing a bad job. It means that as the business owner, your mindset, habits, decisions, and capacity can either help your business move forward or keep it stuck.

That's exactly why I wanted to have Aoife Leggett on the How to Market Your Horse Business podcast. Aoife is a mindset and performance coach who works with riders, trainers, and business owners, helping them build confidence, manage pressure, and develop the resilience to navigate challenges.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/227 

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-Minute Clarity Coaching Call → Stormlily.com/clarity

Whether you’re exploring the idea of a book or you’re already a published author, this conversation is for you.

As you’ll learn from author and business coach Lee Baucom, PhD, leveraging a book for your equine business is much bigger than focusing on book sales alone.

Lee has written seven books and built an entire business around his expertise. Along the way, he’s worked with other authors to help them grow their business while focusing on one key principle: the book itself can be the starting point for much more.

In my conversation with Lee, we talked about how equine entrepreneurs can think beyond simply selling copies of a book and instead use their expertise to create more opportunities within an existing business.

A book may never become your primary source of income. And Lee would actually encourage you not to make that the entire goal.

But it can become something much more valuable: an asset that showcases your expertise, communicates your message, attracts the right audience, and opens the door to new opportunities within the business you've already built.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/226

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

Not all coaching programs are created equal. And they’re all definitely an investment, financially, emotionally, and energetically. 

So, to help you make the decision that’s right for you in this season of business and life, I'm walking you through the four questions I use every time I hire a coach.

You’ll also get a closer look at Take the Reins so you can confidently decide if my 1:1 coaching container is the right fit for your equine business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/225 

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Ever wish you could build a brand without relying solely on social media? Good news. You have options.

Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers.

That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine feed industry as an equine nutritionist with Purina Animal Nutrition. 

Through Kelly’s story and the lessons she’s learned in the early stages of entrepreneurship, you’ll discover the importance of betting on yourself, building a personal brand with intention, and why authentic relationships create opportunities no algorithm ever could.

If you've ever wondered where to focus your energy as you grow your equine business, this episode will help you think differently about what really matters, including why your reputation may be your greatest marketing asset.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links mentioned.”) are over at Stormlily.com/224

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What really happens inside 1:1 business coaching?

In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow.

Although they run very different equine businesses, they both reached the same crossroads: they were tired of trying to figure everything out on their own and wanted a clear strategy for growing their business.

Listen in as they share what led them to coaching, the challenges they were facing, the breakthroughs that surprised them most, and how personalized support changed the way they approach marketing and business growth.

If you've ever wondered whether one-on-one coaching is worth the investment—or what it's actually like to have a coach in your corner—this episode gives you an honest, unfiltered look inside Take the Reins.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/223

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”?

 In this episode, we’re talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you’re excited to do more of.

Effective marketing isn’t just about getting more leads and followers. My goal for you is to create connections with clients and customers who are the right fit for your business.

I’ll walk you through my simple 4-step brand messaging audit to help you make sure the message you’re putting into the world is attracting the opportunities you actually want.

If your marketing isn’t bringing in the people you hoped for, this episode will give you tangible steps you can take to make the shift starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/222

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s time to talk about self-doubt and the way it can impact how you show up in your equine business.

We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoughts, challenge them, and keep chasing your big vision with confidence.

If you’ve ever questioned whether you’re capable, qualified, or truly cut out for this wild ride of entrepreneurship, this episode will give you the practical tools to keep doubt from holding you back.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/221

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.

Ignore it, and it can completely take out your business. 

In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how the right coverage can help protect the business you’ve worked so hard to build.

✓ Why a waiver alone may not provide the protection you think it does
✓ The biggest insurance mistakes equine business owners make
✓ What to consider when choosing coverage for your unique business
✓ How protecting your business is part of building a sustainable future in the horse industry

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/220  (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.

In this episode, I'm breaking down what a client intake process actually is, the three simple phases every service-based equine business needs, and the sticking points that are likely costing you time, money, and referrals.

Because you know I love the practical application, you’ll also get one simple thing you can do today to start improving your client experience.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/219

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.

Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behind. We also discuss the power of consistency, why time is your greatest asset, and what it means to think about an eventual exit from your business.

If you've been so focused on building your equine business that retirement feels overwhelming or out of reach, this conversation will give you a fresh perspective and simple steps to start planning for the future today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/218

🆓 FREE Equine Entrepreneur's Roadmap to Grow a Sustainable Horse Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you.

You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go.

Stop wasting money and get a true ROI on your digital advertising to grow your equine business with these practical takeaways from Jillian Blades-Rice.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/217

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/roadmap

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next.

We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy.

You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216  (LINK)

✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide   

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.

With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view.

In this conversation, we go beyond results in the arena and talk about what’s required to create business-building opportunities. From building a personal brand and connecting with your audience to forming authentic partnerships with brands, we cover it all.

You’ll walk away with a clearer understanding of how to position yourself as more than “just a rider,” and how to start building a business that’s sustainable, strategic, and in line with where you want to go.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/215  (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?


While seasons of hustle and full schedules will always be part of owning and running a horse business, that doesn’t mean you need to burn yourself to the ground. The goal is sustainability so you can do what you love for the long-term, remember?

In this episode, we’re diving into 5 practical time management tips that will help you manage the daily demands on your time, and do it in a way that helps you keep doing what you love.

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.

And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true.

When I reached out to Leyna, I was curious about the story behind Grey Horse Candle Co. Little did I know that before she was ever hand-pouring candles and crafting soap, Leyna owned and ran Rocking Horse Stables, a 150-acre eventing facility in Altoona, Florida.

You’ll have to listen to the full episode to hear her story from a horse-crazy little girl to owning and running Rocking Horse Stables to purchasing and growing Grey Horse Candle Co. Not to mention moving her family across the country. Twice!  

If you’re in a season where you’re looking to make a bold move or you’re being pulled in a new direction, Leyna’s story will give you the courage to take the risk.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/213 

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.

I’m breaking down the difference between 1:1 and group coaching, how to know what kind of support you actually need right now, and what to consider so you don’t waste time, money, or momentum choosing the wrong fit.

If you’re ready to stop second-guessing and take the next right step, I recorded this one for you.

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

✨Book Your FREE Fit Call → Stormlily.com

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck.

You’ll uncover the 3 areas of your business you can’t afford to ignore if you want to grow sustainably.. And, of course, I’ll help you make a game plan to take the first step.

Because the magic is in the action-taking. :)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/212

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.

But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years.

You’ll also hear her perspective on staying inspired, navigating challenges, and making decisions that support long-term growth, not just short-term wins.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/211

🐴 The Business Barn Collective  [Curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it.

I’m breaking down the crucial shift from operating like an employee in your business to stepping into the role of CEO, even if you’re a company of one.

This is about a crucial shift in how you lead your equine business.

With that shift as our foundation, you’ll discover 5 CEO habits that drive consistent growth, including:

• The numbers you actually need to track
• What to measure in your marketing for real results
• How to build simple systems that create consistency
• And how to use your time in a way that moves your business forward
  
  

If you’ve been feeling stuck, plateaued, or unsure what to focus on next to grow your equine business, this will give you clarity on your next step.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/210

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Looking for new clients and customers?

Smart move. Because every sustainable equine business requires a steady pipeline of leads.

New people discovering you, learning about your work, and eventually becoming paying clients.

That’s true whether you’re booked out with a waiting list or you have openings you’re doing your best to fill.

And while there isn’t one magic button that suddenly fills your calendar overnight, there are several reliable ways to get in front of the right people.

In this episode, I’m walking you through seven lead sources you can use to attract new clients to your equine business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/209  (LINK)

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.

You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan DiFelice (equestrian artist & illustrator) — about where they started, what shifted, and how clarity and strategy helped them move forward with confidence.

If you’ve been wondering whether 1:1 coaching is right for you, this episode will help you identify what kind of support you actually need in this season of your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/208

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective

AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling behind.”

But what if that’s the wrong way to think about it?

In this episode, we’re talking about how to use AI for your equine business without losing your voice and giving up your power as the owner and strategist of your business.

I’ll walk you through a proactive approach to using AI as your marketing assistant. Plus, you’ll get three practical ways you can use it beyond just “write me a caption.”

It’s the same mix of strategy + mindset + practicality you’ve come to expect from me on this podcast. Let’s dive in.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/207

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins {1:1 Coaching} → Stormlily.com/reins

🐴 The Business Barn Collective {Curated Small Group Coaching} → Stormlily.com/collective

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life?

In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while growing a purpose-centered community. From getting involved in rooms that stretch you, to letting go of the pressure to always be “on,” to trusting that not everyone is meant to stay in your circle, she gets real about what building from the ground up looks like.

We talk about leadership, perspective, boundaries, and why sometimes the most powerful move you can make is simply getting back in the saddle.

If you’re building an equine business that’s meant to make an impact — not just income — you’ll love this conversation.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/206

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success. → Stormlily.com/reins

Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t.

In this episode, I’m sharing the honest truth about why my recent “Sell with Confidence” sales workshop didn’t sell the way I hoped, and what I learned from it.

You’ll hear three key reasons it missed the mark (including one that might surprise you), plus three simple things you can do this week to strategically plan your 2026 sales rhythm so you can hit your revenue goals for the year.

If you’ve ever tried to sell something that didn’t go as planned, or if you want to avoid that feeling in the future, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/205

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success. → Stormlily.com/reins

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal?

In this episode, we’re talking about what to do when the world feels heavy and your usual motivation just isn’t there. I’ll walk you through a simple, practical process to help you pause, reset, and move forward with clarity, without ignoring what’s going on around you or within you.

If you’ve been feeling the weight of it all and wondering how to keep leading your equine business well, I hope you’ll give yourself some time to apply what’s in this episode. I had you in mind as I hit record.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/204

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.

Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.

You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/203

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision.

In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/202

✨ NEW Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it?

In this episode, I’m joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach.

You’ll learn what makes an affiliate program successful in the horse industry, common mistakes to avoid, and how to start building yours today. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/201  (LINK)

NEW  Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   →  stormlilymarketing.com/sales 

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Even if you’re not a country music fan, there’s something in this episode for you.

After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I had to share them with you.

This one’s part story, part strategy, and full of practical guidance for growing your equine business with purpose.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/200

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 The Business Barn Collective Small Group Coaching → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You hit publish. You launched the thing. Now what?

Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results.

I’m sharing real examples from my own recent launch and practical questions to ask so you can grow, refine, and make your next launch even more effective.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/199

🆓 The Business Barn Collective Waitlist → Stormlily.com/collective

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.

In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned.

From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth.

If you’ve been holding back from something because it feels hard, this conversation will give you the clarity and encouragement to move forward.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/198

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose. LEARN MORE + JOIN HERE   

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession.

But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve.

In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite your results. If you're planning for holiday sales or a New Year relaunch, this one's a must-listen.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/197

🆓 FREE The 2026 Reset: A Mini-Workshop Series to Reconnect, Refine & Realign Your Equine Business Before the New Year 

Feeling the nudge that something in your business needs to shift, but scared to pivot?

Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed.

You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward.

And, why permission to pivot might be the most important gift you give yourself heading into 2026.

💫 Join The 2026 Reset, my free 3-part mini-workshop series to help you reconnect with your why and realign your goals before the new year. → Stormlily.com/reset

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/196 

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place.

In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow.

If you’ve been feeling like your business has lost its spark, this conversation is your reminder that purpose fuels momentum.

You’ll walk away with three powerful reflection questions to help you re-center and move forward with clarity and renewed energy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/195

Get on the waitlist for The Business Barn Collective, my new small group coaching program for equestrian entrepreneurs → Stormlily.com/collective

Are you constantly recommending products to your clients, students, or barn friends?

If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it.

Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required.

You’ll hear simple, actionable steps to get started today (even if you’re not techy), plus how to partner with brands you love in a way that feels good and grows your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/194

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“Maybe I’m just boring.”

That’s what a client said to me when evaluating the results of a recent promotion. 

How easy it is for us as entrepreneurs to internalize our results! 

Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?

In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.

This isn’t your typical “don’t compare yourself to others” pep talk. We’re digging into real numbers — industry benchmarks for emails, landing pages, and conversions — so you can stop second-guessing and start making informed decisions that grow both your profits and your impact.

If you’re ready to make marketing decisions from a place of clarity and confidence, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/193

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone?

As a business coach, I can honestly tell you that not everyone should hire a business coach.

So, how do you know if your’e ready? How do you know if it’s for you right now?

In this episode, we’re getting real about the reasons equestrian entrepreneurs hold back from hiring a coach and how to know when the time is actually right.

Because coaching isn’t for every horse business… but it might be exactly what you need.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/192

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Have you ever found yourself wondering, “Why isn’t my marketing working?”

I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that.

What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.)

In this episode, I’m breaking down 3 likely reasons you’re feeling stuck in a never-ending marketing loop. You know I’m all about the practical action. So you’ll also discover how to finally get out of it.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/191

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone.

In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4.

Whether you journal through them on your own or process them with a trusted biz friend, these questions will help you pause, reset, and finish the year with clarity and purpose.

*** Pssst. If you’re thinking, “Equestrian mastermind? I need that!” then stay tuned. I have some new group experiences in the works for 2026. ***

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/190

🆓 Goal Setting Cheat Sheet → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air.

Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence.

You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a business that reflects who you really are.

After all, that’s what it means to build an equine business that meets your version of success, right?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/189

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you.

In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected.

For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business.

You’ll hear how Brooke leaned into patience and persistence, doing the work without rushing the outcome.

Her story is a great reminder that when you let go of pressure, trust the process, and build from a place of service you create space for steady growth and deeper purpose.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/188

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. 

You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey.

But maybe you’re ready to go beyond listening. Maybe you’ve been considering a course, a membership community, or even coaching — and you’re wondering, how do I know what’s the right step for me and my business right now?

In this episode, we’ll talk through the key considerations for each option. 

Heads up! I don’t believe there’s one “right” answer for everyone. 

Courses, communities, and coaching can all play a valuable role in building your equine business — but the right fit depends on your season, your goals, and how you learn best.

So if you’re ready to invest in yourself and your business, this episode will help you get clarity on what next step makes the most sense for you.

🐴 APPLY for Take the Reins 1:1 Coaching → Stormlily.com/reins