Explore every episode of the podcast How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

In this episode of How to Grow Your E-Commerce Business, host Trevor sits down with Taras, CMO at Claspo.io, to unpack how e-commerce brands can use pop-ups to grow revenue without damaging the customer experience. From email capture and lead generation to cart recovery, personalised offers and smarter onsite messaging, Taras explains what separates high-converting pop-ups from the annoying ones shoppers instantly close.

Whether you run a growing online store or a larger e-commerce brand trying to get more value from your existing traffic, this episode covers practical ways to use timing, targeting, design and testing to turn more visitors into customers.

To find out more about Claspo visit: https://claspo.io/

In this episode of How to Grow Your E-Commerce Business, host Trevor sits down with corporate finance expert Chris Grove from Archer Fleming to unpack the world of funding for e-commerce brands. Whether you're bootstrapping a startup or scaling a £10M+ enterprise, Chris reveals the real path to securing investment, avoiding common pitfalls, and maximising your business's value.

To find out more about Archer Fleming visit: https://archerfleming.com/

Contact Chris via LinkedIn: https://www.linkedin.com/in/chris-grove-74840821/

In this episode, we speak with Reuben Mattinson from RJM Tax Exemption, a UK-based consultancy helping eCommerce sellers navigate the complexity of US sales tax.

RJM specialises in supporting both US and non-US sellers with sales tax compliance, exemption strategies, and US business setup, enabling brands to enter and scale in the US market without getting caught out by tax obligations.

We break down:

• Why US sales tax is one of the biggest hidden risks for Amazon and Shopify sellers
• How sales tax exemption works and when it applies
• The operational and financial impact of getting compliance wrong
• Practical steps to simplify tax across multiple states

To find out more, visit: https://rjmtaxexemption.com/

This episode breaks down the most important Amazon seller updates from Q2 2026, focusing only on changes that require action.

We cover new fee structures, stricter enforcement on pricing and fulfilment, and operational changes that will directly impact margins and account health. The updates are grouped into clear themes so you can quickly identify what matters for your business.

Key topics include:

• Changes to FBA removal and disposal charges
• Crackdown on reference pricing and discount compliance
• Major Amazon investment signals and what they imply for sellers
• Updates across fees, fulfilment, and account management

The focus is practical: what’s changed, why it matters, and what you should do next.

How to grow your eCommerce business is brought to you by the Amazon Growth Agency, VendLab.

This episode is sponsored by ⁠eFulfillment Service⁠, a family-owned 3PL that has been in the business for over 25 years. They handle everything from FBA prep and Amazon overflow warehousing to direct-to-consumer fulfilment, and have built their entire model around making things simple for growing sellers.

In this episode, we explore the art and psychology behind the unboxing experience. From first impressions to lasting brand impact, we’ll dive into why thoughtful packaging and presentation matter more than ever. Join us as we uncover how a great unboxing moment can turn customers into loyal fans.

This episode is sponsored by eFulfillment Service, a family-owned 3PL that has been in the business for over 25 years. They handle everything from FBA prep and Amazon overflow warehousing to direct-to-consumer fulfilment, and have built their entire model around making things simple for growing sellers.

There are zero setup fees, no minimum order requirements, and no long-term contracts. You only pay for what you use.

Stop letting logistics throttle your Amazon sales. Start an 8-week risk-free trial today:
https://www.efulfillmentservice.com/vendlab/

Shipping is often an afterthought, but it plays a critical role in the growth and success of any eCommerce business. It is the final touchpoint between the seller and the customer and has a major impact on customer satisfaction, trust and repeat purchases. Offering the right shipping options can improve the customer experience and help differentiate your brand from competitors.

In this episode, we discuss:

• How important shipping really is for eCommerce growth
• What shipping options you should offer customers
• Free shipping vs paid shipping
• When to send orders tracked vs untracked
• Shipping thresholds and how they influence basket size
• International shipping options
• Returns and whether they should be free
• When fulfilment houses make sense for scaling brands
• Channel based shipping strategies for marketplaces and DTC stores

Amazon has rolled out several key seller updates in Q1 2026, and while some look minor on the surface, they carry real implications for account health, customer experience, and revenue protection.

In this episode, we break down the most important changes across seller feedback, customer service metrics, and seller-fulfilled operations. More importantly, we explain how these updates affect day-to-day decision-making for Amazon brands and what to monitor to prevent avoidable performance issues.

You will learn:

• Which Q1 updates actually matter for Amazon sellers

• How new feedback and service metrics change risk management

• What actions operators should take now to stay compliant and competitive

This episode is designed for Amazon brand owners, operators, and agency teams who want clarity, not noise, and who are focused on scaling profitably in 2026.

In this episode, we break down the most important changes Amazon has introduced over the past three months, along with what’s coming next. From new fulfilment fees and logistics updates to seller tools, pricing incentives, and advertising innovations, we cover everything you need to know to stay ahead.

Key topics include:

• Holiday peak fulfilment fees and the end of FBA prep services

• Updates to delivery policies, multipack options, and Pan-EU expansion

• Business FBA discounts, flexible customer financing, and year-round Prime deals

• New seller tools: Image Manager, Account Health Assurance, and AI-powered Seller Assistant

• Amazon Ads UEFA sponsorship, AI advertising tools, and MCF expansion

• Major event: Prime Big Deal Days (October 7–8, 2025)

• Amazon is ending the co-mingling program after years of seller complaints

Grow your Amazon sales with VendLab: https://www.vendlab.com

In this episode, I sit down with Chris Kasper, founder of Wisephone, the minimalist phone designed to reduce digital distraction and help people live more intentionally. We discuss the origins of Wisephone, who it’s built for, and how it’s being used by families, professionals, and students to boost focus and productivity. Chris shares the journey from product development to launch, the challenges of marketing a mission-driven device, and how Wisephone is winning consumer trust in a market dominated by tech giants. We also explore the company’s mission, competing in a crowded space, and Chris’s advice for founders looking to build products with purpose.

Check our Wisephone here: https://wisephone.com/

And Sage mobile: https://www.sagemobile.com/

In this episode of the How to Grow Your eCommerce Business Podcast, Trevor is joined by Matt Stafford, the founder of Build Grow Scale, a company that's become a leader in helping eCommerce brands scale profitably through data-driven optimisation. Matt shares his own eCommerce journey and the story behind Build Grow Scale, explaining what makes their approach unique in a crowded market.

We cover a wide range of topics that every online seller will find valuable, from the most common mistakes eCommerce businesses make, to the client journey at Build Grow Scale and what it really takes to transform a good business into a great one. Matt also dives into the kinds of companies they love to work with, the channels they specialise in, and the trends sellers should be paying attention to right now.

Of course, we can't ignore the impact of AI! Matt shares his perspective on how it's shaping the future of eCommerce, and what's been inspiring him personally and professionally.

Your website might be costing you sales, and you don't even know it. Book a strategy call with Build Grow Scale, and they'll walk you through the hidden friction points holding your store back. https://buildgrowscale.com/book-a-call

In this episode Trevor sits down with Shane Barker from TraceFuse (https://tracefuse.ai/), the groundbreaking AI-powered platform that helps Amazon sellers fight back against unfair reviews. TraceFuse is the only solution that automatically detects negative reviews that fall outside Amazon’s own policies and guidelines—and then files the cases for you, so you don’t have to lift a finger. 100% compliant with Amazon’s Terms of Service, TraceFuse gives sellers a powerful, hands-off way to protect their reputation, boost ratings, and focus on growth instead of damage control. Shane shares how the technology works, the impact it’s having for sellers, and why it’s a game-changer for anyone serious about thriving on Amazon.

Use their unfair amazon review checker to see if you have a review problem: https://tracefuse.ai/amazon-review-checker/

Welcome to VendLab’s Amazon Q3 Seller Update, a new quarterly series keeping you on top of the latest Marketplace changes. In this episode, we unpack a record-breaking Prime Day 2025, Amazon’s major catalogue purge under “Project Bend the Curve,” key compliance and FBA fee updates, ad console improvements, and powerful new seller tools. This was originally recorded as a webinar, but here’s the summary you need.

Don’t forget—our Q4 update goes live on October 2nd at 4:00 p.m. UK time. Add it to your calendar!

In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.

Topics we discussed:

• What does Stack Influence do?
• Where did you get the idea from?
• What is a micro influencer. Is everyone a micro influencer these days?
• What is the relative effectiveness of micro vs macro influencers?
• What are the costs? How cost-effective is it?
• How do you track results?
• What social media platforms do you work with? Which one works best
• How does the process work?
• Does this work with marketplaces or just websites?
• What kind of products does your platform work for?
• What is the future of influencer marketing?
• What has inspired you recently?

How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!

Topics we cover:

• What is the process of creating a video using Airpost?
• What makes a good video?
• How does AI help?
• What are the best platforms to publish video ads?
• Who do video ads work best for?
• What are your video creation best practice tips?
• What kind of performance are you seeing from the videos?
• What is the future of video ads?
• What has inspired you recently?

How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab ⁠(www.vendlab.com⁠)

Marketplaces we cover:

• Fruugo
• Walmart
• Cdiscount
• Allegro
• OnBuy
• Bol.com
• Tmall
• Lazada
• TradeMe
• Mirakl marketplaces
• Mercado Libre

In this episode of How to Grow Your eCommerce Business features Trevor interviews Rep Ai (www.hellorep.ai). The Rep AI chatbot guides and supports shoppers at the right moment—boosting sales, resolving inquiries, and delivering data-driven insights for an optimized shopping experience.

Use this exclusive code to get a 25% discount in addition to the 30-day free trial: HOWTOGROW25

Topics we cover: How did you get the idea for the Hello Rep? What kind of training does it require? How do you get the most out of the product? How do you have you avoided AI hallucinations? What kind of performance are you seeing? Are there any positive externalities e.g. support tickets, fewer returns? Does it pass the Turing test? Do you think that search and chat are combining? What is the future of eCommerce customer interface? Where can people find you online?

This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

-         Reach new audience

-         Grow sales

-         Less price competitive

Disadvantages

-         Customer service issues

-         Shipping times

-         Currency conversion

-         Compliance

-         VAT registrations

-         Duty

-         Fragile items

Types of international trade

-         Simple

-         Advanced

Shipping options

-         Ship from domestic location

-         Local fulfilment

-         Special mention: FBA and Pan-EU FBA

What the major international sales channels

-         Amazon

-         eBay

-         Google Shopping

-         Local sites - Cdiscount, Bol.com

Google Shopping

-         Can do this all from the same Merchant centre/Google Ads

-         Multi-language feed

-         Localisation of website

-         Accept multiple currencies

Amazon

-         Works same in every country

-         Automatic translation

-         Combined EU and NA accounts

-         Remote FBA

-         Pan-EU FBA

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

• Email is still hugely popular
• Encourage returning customers
• High ROI

Types of email

• Transactional
• Flows
• Email campaigns

Best way to send emails

• Shopify - cheap
• Mailchimp etc - more expensive

Collecting emails

• GDPR considerations
• Pop-ups
• Incentives to sign up
• Checkout sign-up
• SMS - better conversion rates

Maximising deliverability

• Double opt-in
• Email authentication
• Keep your list up to date

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

• Start collecting emails
• Abandoned cart emails
• Winback flow

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

How to Grow Your eCommerce Business is sponsored by the D2C eCommerce agency VendLab (⁠⁠www.vendlab.com⁠⁠).

Topics we cover:

• Type of Amazon issues
• Buy box suspension
• Amazon Policy violations and suspensions
• How to avoid Amazon suspensions
• Deactivations

In this episode we discuss how eBay helps businesses to grow and thrive in the global marketplace. From reaching millions of customers worldwide to leveraging powerful selling tools, we’ll explore how eBay can be a successful channel for our business.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (⁠www.vendlab.com⁠).

Things we discuss:

• Is eBay still a good place to sell?
• What sells well on eBay
• What does it cost?
• How to optimise ebay listings:
• How to succeed on eBay
• What are the international opportunities on eBay ?
• What is the future for eBay?

In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

• What is conversion rate, and why is it important
• Benchmarks

• Measuring conversion rate
• User experience
• Quality product info
• Payment options
• Shipping options
• Improving conversion rate

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this podcast, we discuss why we think that Shopify is the best eCommerce platform for most sellers.

This is because it offers an intuitive, user-friendly interface and powerful tools for inventory management, marketing, and customer engagement. Its scalability and extensive app ecosystem make it ideal for businesses of all sizes, from startups to global enterprises.

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We’ll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business.

In this episode, we discuss:

FBM

• When should you use FBM? (Large catalogue, fragile, heavy, can’t ship to Amazon)
• How is the shipping set?
• What timescale do you need to deliver in?
• Can FBM be used for international shipping

SFP

• When should you use SFP
• Advantages of SFP. (Only need one warehouse)
• What metrics do you need to comply with. (Delivery time)
• Can SFP be used for international shipping

FBA

• When should you use FBA
• How does FBA influence who gets the buy box?
• What are the pros and cons of FBA
• How do you get inventory to Amazon
• How do you prepare inventory
• How do you get inventory back
• What does shipping cost?
• How much are storage fees?
• Can FBA be used for international shipping
• What is Pan-EU FBA

Other programs

• Are there other programs
• Big and heavy
• Small and light
• International programs
• Remote fulfilment by FBA
• Allow Amazon to buy stock

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠www.vendlab.com⁠). Contact us if you want to talk about grow your eCommerce business. Shipping is often an afterthought but is vital to the growth and success of any eCommerce business. It serves as the final touchpoint between the seller and the customer and significantly impacts customer satisfaction and retention. Efficient and reliable shipping solutions can enhance the shopping experience, foster trust, and encourage repeat purchases. Competitive shipping options can help differentiate your business from competitors.

In this episode we discuss:

• How important is shipping?
• What shipping options to offer?
• Free shipping or not free shipping?
• Send tracked or untracked?
• Shipping thresholds
• International shipping options
• Returns – Free or not?
• Fulfilment houses – good idea?
• Channel based shipping

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (www.vendlab.com). Contact us if you want to talk about grow your eCommerce business.

In this episode, we discuss creating a winning pricing strategy across your eCommerce business. Questions we cover are:

- Why is pricing important

- Can small differences in pricing make big differences?

- Is pricing the only important thing?

- What are the differences between pricing as a retailer or a brand owner?

- How to price shipping.  What are the options?

- How do you manage pricing, manually or automatically?

- Amazon pricing - Google shopping pricing - eBay pricing

- International pricing

- Promotional pricing

- How to run pricing experiments

In this episode, we’re unlocking the secrets of harnessing Google Shopping to boost your e-commerce growth. Whether you’re starting or looking to scale, Google Shopping offers incredible opportunities to reach potential customers. We’ll cover everything from setting up your campaigns to optimising your product listings for maximum visibility. Plus, we’ll share real-world examples, expert tips, and common pitfalls to avoid. So, if you’re ready to turn clicks into conversions, you’rein the right place! Let’s dive in and elevate your e-commerce business with the power of Google Shopping!

How to Grow your eCommerce Business is brought to you by VendLab (www.vendlab.com) the multi-channel eCommerce agency.

Get a copy of our book: https://bit.ly/eCommerce-Growth-Book

How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business.

Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify store owners can get ahead. Topics include:

• How important is SEO these days?
• What is a healthy SEO/Paid search split
• What are the most important things a Shopify website owner should do to improve natural search performance?
• What are the biggest mistakes that Shopify owners make.
• How hard is it to outrank big retailers
• What is the relative importance of links or content?
• Popular misconceptions about SEO
• What should brand look out for when hiring an agency
• What is the most cost-effective SEO strategy
• What has inspired you recently?

In this episode, we'll explore the intricacies of U.S. sales tax with Jared Smithson from RJM Tax Exemption. We'll cover everything from the basics of what it is and how it works to the specific challenges businesses face in staying compliant across different states. We’ll also explore how exemptions work, the importance of proper documentation, and the steps you can take to avoid costly penalties.

Whether you're a business owner, accountant, or just someone who wants to understand sales tax better, this conversation with Jared is packed with valuable insights that you won't want to miss.

Topics we cover:

- What is US sales tax?

- What are the US tax rules for overseas ecommerce sellers?

- How do rules differ by state?

- How do you pay taxes, and how do the rules differ by platform?

- How do you minimise your tax burden?

- What issues do sellers get into? Have you got any horror stories?

Valon Xhafa from Behamics was an AI professional before it was all the rage! His company makes a range of tools which use AI to help sellers understand their performance and optimise eCommerce stores.

In this interview Trevor and Valon talk about the many ways which AI can be used to grow eCommerce sales including SEO, content creation, merchandising and conversion rate optimisation.

How to Grow to Your eCommerce Business is sponsored by VendLab, the multi-channel eCommerce experts.

This episode is sponsored by Fabrikatör (www.fabrikator.io/), the #1 Inventory Management Software For Shopify.

Fabrikatör helps direct-to-consumer ecommerce businesses make wise and confident supply decisions. It also has excellent features for boosting revenue, such as allowing customers to buy products they love when they are out of stock.

In this episode, we talk about best practices for DTC brands and how Fabrikatör helps companies to optimise their inventory management.

Listener can get a 14-day free trial of Fabrikatör plus a 20% discount on their first year for all plans. Just use the code "GrowPodcast2024" before subscribing. 

The unboxing experience is a vital and often ignored part of the consumer experience.

In this episode of the How to Grow Your eCommerce Business Podcast, Trevor talks to Tyler DeLarm from UnDigital about optimising your unboxing to increase the return order rate.

How to Grow to Your eCommerce Business is sponsored by Vendlab, the multi-channel eCommerce experts.

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce agency Vendlab.com.

Are you fed up with the hassle of shipping your inventory in bulk from the Far East? Happily, there is an alternative to storing all the money in stock and waiting three months for it to arrive. Portless enables stock to be stored in China and shipped directly to consumers in five days or less!

Shipping costs are not much higher for small items than local fulfilment.

Sound too good to be true? Find out all about it in the episode.

The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com.

Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every website owner should do today to turn more browsers into buyers.

How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency www.Vendlab.com.

Even Haim is a 7 Figure eCommerce seller and the founder of reconvert.com,seven-figure eCommerce seller and the founder of ⁠reconvert.com,⁠ the top-selling the top selling Upselling app on the Shopify marketplace.

In this recording, Even shares his tips on how optimising your site for upselling can grow your sales by up to 10%.

Amazon warehouses frequently lose and damage stock. Will Cooper from Rev Up Technology estimates this can be as much as 3% of sales. Unfortunately, Amazon does not always reimburse merchants, which is a hidden cost of doing business.

Even if you know the reimbursement process, getting around to it is difficult, which is where companies like Rev Up come in. They take the whole process off your hands for a small commission.

In this episode, I talk to Will about why sellers who are making claims are leaving money on the table and what merchants should be doing to get their money back.

In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include:

• What is link building?
• Is link building still important?
• How should people prioritise link building when doing SEO?
• Are there different types of links?
• What kinds of links should you avoid?
• How do you determine what type of link building you need to do?
• How is AI going to affect link-building?
• What steps do you take to create a link-building campaign?
• What has inspired you recently?

Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch is an online platform for matching customers with their perfect couches.

In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save time and grow sales.

Here are some of the things we talked about:

• What is AI?
• What is the difference between AI and machine learning?
• What AI help with in the eCommerce space?
• Can you give me some examples of AI helping retailers?
• How have you used AI to help build your business?
• Is AI going to put lots of people out of jobs?
• Is AI going to benefit smaller or larger retailers more?
• If AI is turning content into a commodity, how can retailersdifferentiate themselves?
•  How is it best to combine human and AI capabilities?
• What are the limits to AI – what is it not good at? 
• What has inspired you recently?

Vendlab is an ecommerce agency specialising in launching multi-channel direct-to-consumer businesses.

In this episode of the How to Grow Your eCommerce Business podcast, Trevor talks to Sena Wheeler from Sena Sea (https://www.senasea.com/) about how she built a successful business selling wild Alaskan fish. Here is what we talked about:

• How did you start your business?
• How do you deliver your fish?
• How do you differentiate your business?
• Do you also sell Wholesale?
• How do you promote your business? What channels do you use?
• Do you get a lot of repeat business?
• I hear you do a lot of your sales through email
• What are your plans for the future

How to grow your eCommerce business is produced by Vendlab (www.vendlab.com) a direct to consumer eCommerce Agency.

Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance.

Things we discussed:

• What is the problem that you fix?
• How did you get into doing this?
• What are the problems that you face in doing this?
• Does the data go both ways
• How do you deal with minor channels
• When should a business graduate from a spreadsheet to using a tool
• How do you deal with commission costs.
• What about cross channel conversions?
• What problems can you not fix yet??
• Are you using any AI technology yet.
• What has inspired you recently.

Vendlab.com is an eCommerce agency specialising in launching and growing multi-channel direct to consumer businesses.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

• What do we mean by ad spend?
• Which channels do you recommend to merchants in order of priority? Why?
• How do you measure performance? ROI?
• How would you allocate the budget based on performance?
• How would you know it is working?
• As a rule of thumb, what percentage of sale value do you need to spend on ads?
• How do you troubleshoot?
• How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

Anita Mar is a trademark expert from Trademark Angel. In this episode we cover everything eCommerce businesses need to know about trademarks including:

• What are trademarks?
• What does a trademark allow you do to?
• What is the difference between trademarks, copyright and patents.
• what are the benefits of trademark registration?
• Can companies do it themselves of do they need you
• What kind of businesses do you work with
• Should I register my trademark name or logo?
• What is the process of registering a trademark – how long does it take?
• Are trademarks right for everyone – is there ever a time not to use it
• When can you use trademark symbols?
• How does the process of resisting a trademark work around the world
• How do trademarks work on Amazon
• And eBay
• What to do if someone infringes your trademark?
• What has inspired you recently?

To find out more about trademark angels, visit www.trademarkangel.com

Robb Green is an entrepreneur with many strings to his bow. Not only has he successfully launched 17 brands on Amazon, but he is also a successful podcaster (https://therobbgreenshow.com/).

Robb has lots of great advice on launching and running a successful business. Here are some of the things we talk about:

• Robb's business journey.
• How he launched his first brand
• What he looks for in a brand
• His main channels?
• The role does data plays in marketing.
• How he manages his business?
• How he has maintained profitability through increased competition and reduced demand post covid
• What inspired him to set up a Podcast.
• His three best bits of 3 advice for entrepreneurs?
• What has inspired him recently

Ciara Stockeland is a profit strategist and self-styled 'Inventory Genius'. She helps business owners who sell physical inventory to create more profit and keep more cash.

Ciara makes lots of sense! We discuss:

• Her business story
• Why does she focus on inventory?
• When talking to a business, what are the first thing she looks at
• Common solutions she gives her clients.
• Attributes of successful businesses       
• What are the top things that inventory businesses should do today?
• What inspired her recently?

Check out her website for more details: https://www.ciarastockeland.com/

Get our eCommerce book:  https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/

In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss:

· What is cash flow?

· What problems can people have?

· How to avoid problems these problems

· Tips for optimising cashflow

· How can eCommerce businesses get funds to grow?

· 2023 is going to be a shitshow – what advice do you have for businesses?

· What do you do when you are not thinking about cash flow?

Matt Orlic is a successful Entrepreneur and sports enthusiast.  He has launched 26 companies is 10 verticals.  

In this interview, Matt discusses with Trevor his formula for success!

Buy my book, how to grow your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/  

In this week's show, Trevor talks to Harry Drajpunch from Amware (https://www.amwarelogistics.com/) about all thing eCommerce fulfilment. Topics we discuss include:

• What is a fulfilment house or 3PL – what services do they offer?
• What mistakes do people make with fulfilment?
• What kind of merchants does fulfilment work best for?
• What delivery do customers expect?
• How to combine a fulfilment house with marketplace fulfilment?
• What are the advantages of using a 3PL
• What are the disadvantages of using a 3PL
• What are the cost differences between using a 3PL and your own warehouse?
• How to differentiate between 3PLs
• How do you recommend reducing fulfilment costs?
• What are the latest innovations in fulfilment?

In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss:

• What are NFTs
• Are NFTs a fad?
• How can eCommerce businesses use NFTs
• Why would an eCommerce business want to do this?
• Can you give an example of successful NFT use
• What technology is needed to use NFTs for ecommerce businesses

Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on:

• Amazon suspensions
• Intellectual property disputes
• Product Compliance
• Ecommerce M&A

Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their detailing with the tech giants.

In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your category. 

We talk about:

• Using off-Amazon advertising to drive traffic to Amazon listings
• Amazon DSP
• Amazon marketing strategies

In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales.

Zik Analytics is a platform which helps sellers to research successful products to sell on eBay and other online platforms.

Yes! eBay is the number two online marketplace with 180 users worldwide.

Whilst eBay was originally a second-hand marketplace, most products are now sold at a fixed price.

Furthermore, selling multi-channel diversifies your business and reduces risk.

Almost everything can be sold on eBay. Growth categories include:

• Jewellery
• Clothing (Under <$40)
• Electronics
• Outdoor sports

Unlike Amazon, it is easy to describe products on eBay individually. This means that products can be sold in a range of conditions. For this reason, many big retailers use eBay to sell their returns or end-of-line stock.

Write descriptive titles which contact long tail keywords. Use as many of the available 80 characters as possible.

These are super important as they enable users to filter for the product they want to buy. You will not be included in filtered searches if you do not include specifics.

eBay is a competitive marketplace, and so pricing is a critical factor. Monitor your pricing and ensure your offer is competitive.

Use high-quality professional images which display the product effectively. The main image should be on a white background and take up the majority of the image.

eBay monitors metrics, and better-performing sellers will get higher-ranking search results.

Using variations combines multiple products into a single listing, improving listing performance and conversion rate.

By making your listings available to international buyers through your own shipping or eBay’s Global Shipping programme, sellers can increase sales by at least 5-10%.