Explore every episode of the podcast How to Grow a CMO

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Anthony Pappas, Chief Marketing Officer at DXC Technology. Anthony reflects on growing up in New York City surrounded by art, film and music, and how playing baseball taught him discipline, teamwork and the importance of listening.

He shares how his family’s creative background shaped his outlook, why his father nearly became a guitarist in KISS, and how his understanding of success has shifted from hard work alone towards pursuing work with a clear sense of purpose.

They also discuss Anthony’s entrepreneurial career, the role marketing plays at the heart of DXC’s transformation, and how his team has rebuilt the company’s brand, positioning and go-to-market strategy. Anthony explains why marketers must engage with AI directly rather than observing it from a distance, how DXC has reorganised its global marketing function to operate more like an integrated agency, and why human expertise remains essential as technology enables smaller teams to produce work at unprecedented speed and scale.

How to Grow a CMO is brought to you by tmp – the global marketing agency for B2B technology brands. To find out more, visit ⁠⁠https://www.tmpb2b.com⁠

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Antonia Wade, Global Chief Marketing Officer at PwC.

Antonia reflects on the perspective and values she gained from her father, the importance of doing what you say you will do, and why leaders must support the human as well as the employee. 

They also explore Antonia’s unconventional journey from architecture and the Y2K project at the London Stock Exchange into marketing, and why successful CMOs must combine creativity with commerciality, resilience and pragmatism. Antonia shares her approach to leading marketing transformation, demonstrating the value of brand, and preparing teams to embrace AI through experimentation, training and clear guardrails. 

Along the way, she explains why marketing should make money rather than simply cost money, and why technology may change how marketers work without changing what marketing is ultimately there to achieve.

How to Grow a CMO is brought to you by tmp – the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michael Atalla, Chief Marketing Officer at UiPath. 

Michael reflects on how his father’s career in engineering sparked an early fascination with technology, from creating stories on a Macintosh computer to teaching himself to code. He discusses how competitive swimming helped him manage ADHD, the work ethic he learned from his family, and why senior leaders have a responsibility to speak openly about neurodiversity and different working styles. 

They also explore Michael’s unconventional journey from engineer to marketer, the importance of translating complex technology into compelling customer stories, and how AI is transforming both automation and the audiences marketers need to reach.  

How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michelle Cooper, CMO at NiCE.

Michelle reflects on growing up in a military family, moving between cities, schools and countries, and how that early exposure to change shaped her adaptability and confidence as a leader. She discusses the values instilled by her parents, the importance of trusting yourself earlier, and the moment an internship at Texas Instruments Software sparked her interest in the intersection of marketing and technology.

They also explore the evolving role of the CMO, from proving marketing’s business impact to building systems that can scale. Michelle shares why she sees marketing as a growth engine, how NiCE is using AI to transform customer experience, and why marketers need to stay closely connected to product, data and business outcomes.

How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

Mark’s outlook on leadership was shaped by an international upbringing and a career that placed him at the centre of some of the biggest shifts in enterprise technology, from the rise of cloud computing at Salesforce to the AI revolution at ServiceNow. In their conversation, he reflects on how travelling the world as a child fostered a curiosity about people and cultures, why relationships matter more than any technology trend and how exercise and mindfulness help him stay grounded.

They also discuss the race to own enterprise AI, why alignment and coherence are the antidotes to organisational chaos, and why marketing should be measured not only by brand impact but by its contribution to growth. Mark shares his belief that people and culture ultimately matter more than strategy, the qualities he looks for in future leaders, and why, in another life, he might have become an elementary school teacher.

How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Joe Taiano, Chief Marketing Officer at RSM US LLP.

In their conversation, he reflects on the lessons he learned from his parents, how growing up gay encouraged him to become deeply introspective, and why his father's experience with illness instilled in him a lifelong appreciation for education, hard work and treating everyone with respect.

They also discuss Joe’s unconventional journey from auditor to CMO, why marketers must learn to speak the language of business, and the importance of connecting marketing directly to revenue. Joe shares his perspective on building high-performing teams, breaking down organisational silos, and how AI is changing the way marketing functions operate. Along the way, he explains why genuine human connection matters more than ever in a world increasingly shaped by technology, and why embracing change has become one of his guiding principles in both business and life.

How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Erin Gabrielson, CMO of Americas at IBM.

Erin’s path to marketing leadership was shaped as much by team sports and family values as it was by her corporate career. In their conversation, she reflects on the lessons she learned growing up on sports teams, the importance of leading with kindness and how an early job in an ice cream shop taught her the value of loyalty and customer relationships.

They also discuss the changing role of the modern CMO, why coherence across teams is essential for unlocking the potential of AI, and how marketing leaders must increasingly act as strategists, systems designers, and coaches. Erin also shares how being diagnosed with breast cancer at a young age gave her a powerful sense of perspective, without allowing it to define who she is.

How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

Standing out in a market that won’t sit still.

Part 2 picks up the pace. Recorded live at RSAC, this half of the conversation gets into the work itself. Topics range from what makes cybersecurity marketing hard, what makes it exciting, and why so much of the job now sits in the tension between clarity and change.

Listen to Part 2 for a smart, candid conversation about what cybersecurity marketers are really up against — and how to find your edge when the market keeps shifting.

Host Alastair Hussain interviews:

• Sunil Frida, CMO at Zscaler

• Genefa Murphy, CMO JFrog

Part of the How to Grow a CMO cyber mini-series, from tmp

Curiosity, grit, and the mindset to build.

Recorded live at RSAC, this conversation starts in a familiar place for the podcast, not with strategy, but with the instincts that shape how people lead.

Listen to Part 1 for a grounded look at the traits that shape modern marketing leaders and why they still matter in a changing industry.

Host Alastair Hussain interviews:

• Sunil Frida, CMO at Zscaler

• Genefa Murphy, CMO JFrog

  
  

Part of the How to Grow a CMO cyber mini-series, from tmp

How cybersecurity CMOs cut through the noise

The second half of the panel shifts gears. Less about background, more about the reality of the job right now. And it’s not straightforward.

Host Alastair Hussain interviews:

• Jennifer Johnson (CMO at CrowdStrike) 

• Sara Varni (CMO at Datadog)

• Brett Theiss (CMO at Check Point Software) 

• Shannon Duffy (CMO at Okta) 

Listen to Part 2 for a candid take on how CMOs are navigating that tension and what it takes to stand out right now. 

Part of the How to Grow a CMO cyber mini-series, from tmp

Tom Giles, Senior Executive Editor, Global Technology, Bloomberg News kicks off the How to Grow a CMO cyber mini-series, from tmp. Recorded live at RSAC, this opening conversation sets the tone for everything that follows.

The headline? Cybersecurity is growing but not without friction. As Bloomberg’s Tom Giles points out, the market is sending mixed signals. Stocks have taken a hit, sentiment has wobbled, and there’s a lingering question over how AI will reshape the category, whether by disrupting it or simply diverting budget elsewhere.

Listen to the introduction for a clear-eyed view of where the market stands and where it’s heading next.

The making of a modern CMO

There’s something different about hearing four CMOs in one room, live, talking less about marketing and more about how they got there.

This first session from RSAC leans into the human side of leadership. Before the frameworks and strategy, it’s about what shapes how people lead when the stakes are high and the pace doesn’t let up.

Host Alastair Hussain interviews:

• Jennifer Johnson (CMO at CrowdStrike) 

• Sara Varni (CMO at Datadog)

• Brett Theiss (CMO at Check Point Software) 

• Shannon Duffy (CMO at Okta) 

  
  

Listen to Part 1 for a more personal look at what shapes today’s CMO and how that shows up in the job.

Part of the How to Grow a CMO cyber mini-series, from tmp

In this special live edition of How to Grow a CMO, host Ali Hussain (Chief Strategy Officer at tmp) sits down with four standout marketing leaders for a wide-ranging conversation on career growth, the evolving role of marketing, and the power of humanity in an era of AI. 

Joining the panel:

Brendan McCarthy, CMO at Criteo

Tricia Stinton, CMO for Cloud Infrastructure Services at Capgemini

Rachel Lockwood, Global Marketing Director at AWS

Leah Silverlock, Head of Global Brand Communications at American Express Global Business Travel

Together, they explore their personal journeys, what’s keeping marketers excited (and up at night), and - because it’s the season - how to survive annual planning with sanity intact.

This episode was recorded live at the Century Club in Soho, London on November 20th 2025. 

In the first ever live edition of How to Grow a CMO, we bring together four heavyweight marketing leaders to unpack career journeys, the realities of modern B2B marketing, and how to survive (and improve) annual planning season. Host Alastair Hussain interviews:
Carolyn Henry - most recently Regional CMO of the Americas at Intel, leading 60+ marketers across consumer, commercial, gaming, data centre, AI, telco and enterprise, and a board member of the Silicon Valley Education Foundation.
Kelly Waldher - CMO at Palo Alto Networks, responsible for global brand, demand, field and comms, formerly CMO at Zendesk with prior leadership roles at Google, Microsoft and Qualtrics, and an HBS MBA.
Negin Kamangar - a career CMO with 20+ years in high-growth SaaS, including leading Parchment through an $835m acquisition by Instructure, now also a limited partner at Stage 2 Capital and a Chicago Booth MBA.
Jon Miller - co-founder of Marketo and Engagio, now building a new stealth AI-era marketing platform. He writes extensively on LinkedIn about buying groups vs MQLs, brand as a revenue driver, and hosts the Marketing on the Rocks video series.

In part two of our conversation with Jean Lawrence, CMO at Nokia Cloud & Network Services, we focus on her career journey and marketing philosophy—from learning the ropes at startups to leading global teams at Motorola, Oracle, and now Nokia. Jean shares how an MBA at Kellogg shaped her analytical approach, why product marketing is still underrated, and what it really takes to align with a CFO.

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

In Part 1 of our conversation with Jean Lawrence, CMO of Cloud & Network Services at Nokia, we explore the early forces that shaped her - growing up in a tight-knit Chicago family, inventing games before screens took over, and following in the footsteps of her MBA-trained father… who also happened to be a former priest. Jean shares how pattern recognition shaped her childhood, why ambition should never be suppressed, and what historical fiction and The Sound of Music have in common.  

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com 

In Part 2 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we explore what it takes to lead in a company at an inflection point. Dave shares how his early days teaching himself HTML mirror today’s challenge of mastering AI, and why staying close to the work still matters—even at the top. He also talks through building effective marketing orgs, launching transformative products like CoCounsel, and the importance of setting a high creative bar.  

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com 

In Part 1 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we rewind to the early influences that shaped his leadership style—from growing up in a competitive, creative household in Buffalo to tournament pickleball in Seattle. Dave shares how becoming a parent made him more reflective, why his personal mantra is “go big or go home,” and how taking risks has transformed his career. We talk about momentum, culture, and why psychological safety is key to speed.  

How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com

In Part 2 of our conversation with John Watton, senior B2B marketing leader, we explore the evolving demands of the modern CMO. John shares why breaking down silos between brand and demand is critical, how to speak the language of business (not just marketing), and why KPIs must be both practical and precise.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

In Part 1 of our conversation with John Watton, senior B2B marketing leader and seasoned CMO, we trace his unconventional path from soldering circuit boards in Cardiff to leading marketing teams at global tech companies. John shares how a love of science fiction, prog rock and analogue synths shaped his worldview—and how a lifelong blend of creativity and curiosity has powered his career. He reflects on key early mentors, what it means to simplify complexity, and the value of doing what you're good at—even if it’s not your ‘passion’.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

In Part 2 of our conversation with Brendan McCarthy, CMO at Criteo, we shift focus to the practical side of leadership—team dynamics, market positioning, and navigating industry hype cycles.

Brendan explains why coherence across communications and marketing is non-negotiable, how trust is the hidden currency of every brand, and why the best marketing teams behave more like tight-knit crews.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.

In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction.  

Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen.  

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

In Part 2 of our conversation with Anna Griffin, Chief Market Officer at Commvault, we dig into her fearless approach to B2B marketing—from launching a head-turning “Cisco Energy Tax” campaign during Hurricane Katrina, to redefining what it means to lead marketing with strategy, not just execution. Anna shares why she believes in collapsing silos between sales, product and marketing, how marketers can reclaim their voice in strategic conversations, and why she champions simplicity above all else.  

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

In Part 1 of our conversation with Anna Griffin, CMO at Commvault, we trace her journey from a family-run garden centre in rural North Carolina to marketing roles at global brands like Apple and Royal Caribbean. Anna shares how early lessons in small-town marketing shaped her creative instincts, why every great campaign needs a single powerful idea, and what she learned about community from 55,000 Saturn drivers.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.

In Part 2 of our chat with Sally Croft, CMO Europe & LATAM at Ericsson, we explore her strategic mindset and bold approach to B2B marketing. Sally shares how curiosity and constraint have shaped her campaigns—from using Teslas to unconference an engineering event, to rethinking ROI for relationship-driven initiatives. She talks about moving beyond “random acts of marketing,” the power of FOMO in B2B, and why advocacy is her secret weapon. 

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up in a working-class family outside London, to becoming a teenage mum at university, and ultimately rising to the top of the marketing world. Sally shares how early challenges shaped her resilience, why she believes B2B marketing should never be boring, and how purpose-driven thinking guides her leadership.

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.

In Part 2 of our conversation with Caroline Burger, CMO at GlobalLogic, we explore her approach to marketing in a complex digital ecosystem. Caroline shares insights on sales-marketing alignment, talent-driven strategies, and how GlobalLogic navigates the Hitachi brand network. She offers practical tips for aspiring CMOs, talks about balancing data with insights, and champions the power of measuring ROI. Plus, don’t miss her surprising confession about running, and her golden rule for both life and marketing: always order the French fries!

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.

In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic.

Caroline shares her unique path in marketing, shaped by family roots in direct mail and small business ownership. She reflects on early lessons from her grandfather—author of the seminal Direct Marketing—and the enduring impact of growing up around entrepreneurs.

Caroline discusses work-life integration, rolling up her sleeves, and the mindset that shaped her rise to CMO. Plus, she reveals the one surprising career she’d switch to if not for marketing!

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands.

To find out more, visit ⁠https://www.themarketingpractice.com. 

Alastair Hussain⁠ welcomes back ⁠Chris Koehler⁠, CMO at Twilio, for the second half of their two-part conversation. 

In this episode, Chris and Ali discuss how to shift from talking about point solutions to telling a platform story, their shared passion for pricing, slaying the attribution dragon, and why CMOs need to feel uncomfortable.  

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

This week on How to Grow a CMO, ⁠Alastair Hussain⁠ sits down with ⁠Chris Koehler⁠, CMO at Twilio, for part one of a two-part conversation. 

Chris reflects on his early aspirations, from childhood dreams of becoming an astronaut, to excelling in soccer. He shares how influential mentors have been key to his success, as well as his wife, a psychologist, whose perspective helps keep him grounded. Chris also opens up about overcoming imposter syndrome and the power of preparation when it comes to public speaking. 

How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com⁠. 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. 

Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand –  and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Unnikrishnan KP, CMO at Palo Alto Networks. 

In a wide-ranging conversation, Unni and Ali discuss how to make sectors like cybersecurity more relatable and engaging (with some help from Keanu Reeves). Unni also emphasizes the need for marketers to be adaptable, curious, and collaborative, and the importance of engaging with both external and internal sources for fresh ideas. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, CMO at Splunk. 

In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss the importance of explaining the strategic ‘why’ behind marketing activities, and why fostering a sense of community within a brand is critical. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kelly Hopping, CMO at Demandbase. 

In a wide-ranging discussion, Kelly and Ali talk about why brand identity is like a goalkeeper, what Kelly says is the fastest way to increase marketing efficiency, and how getting the ways of working right between clients and agencies is crucial in creating the best work. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity. 

Kevin and Ali discuss how CMOs can get their CFOs on board, and what it's like to lead marketing at a company that has transitioned from public to private. 

Kevin also recalls asking his team to break down the buyer journey for a large deal in an impressive level of detail, and shares what he learned from a memorable meeting he once had with a certain Mr. Steve Jobs. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Amy Heidersbach, CMO at DHI Group. 

Amy and Ali discuss the evolution of marketing as a discipline in recent decades, and the impact of digital transformation and the speed of decision-making in today's industry. She delves into her current role at DHI, highlighting the importance of understanding both B2C and B2B growth dynamics within a marketplace business. 

Amy also emphasizes the importance of structure and collaboration in achieving marketing goals, while providing insights on fostering effective partnerships with agencies to ensure mutual success. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Brett Hannath, CMO of Intel. 

Brett and Ali discuss the complexities of aligning marketing efforts with sales and partner organizations, emphasizing the importance of integrated campaigns, effective content, and leveraging champions within the organization for successful execution. 

Brett shares his excitement about advancements in AI and entertainment technologies, and reflects on the value of maintaining an openness to new ideas and opportunities throughout his career. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Paula Darvell, ex-CMO of Snow Software. 

Paula and Ali discuss the evolution of the approach to marketing that she led at Snow Software, a shift which contributed to a doubling of revenues and the company's successful acquisition. 

Paula also offers practical advice for marketers, stressing the importance of impact, customer focus, embracing change, and transparent communication with teams and stakeholders - including fostering strong relationships with CFOs and IT departments. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On episode four of this series of How to Grow a CMO, host Alastair Hussain is joined by CMO of Darktrace, Chris Kozup. 

In their conversation, Chris and Ali discuss the challenges of marketing in a rapidly evolving field like cybersecurity, and the importance of striking a balance between fear-based messaging and positive, forward-looking narratives. 

Chris also shares his views on leadership and the various roles of the CMO, and identifies data as a significant challenge and opportunity for marketers.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On episode three of this series of How to Grow a CMO, host Alastair Hussain is joined by Vice President, EMEA Marketing at ServiceNow, Kirsten Cox. 

In their conversation, Kirsten and Ali discuss the importance of aligning marketing efforts with sales and understanding the language of different business functions. Kirsten emphasises the value of transparent communication, the importance of software in today’s world, and why brands should avoid the temptation to continuously re-invent the wheel in response to new technologies.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On the second episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by CMO at Amdocs, Gil Rosen.

Gil and Ali discuss Gil’s unexpected journey into marketing, the value of bringing a diverse set of skills and experiences to the discipline, and the importance of having the right conversations with customers.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On the first episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by Vice President of Global Brand at Neste, Clara Lee. 

In a wide-ranging discussion, Clara and Ali discuss the importance of ensuring your external positioning corresponds with your actions as a brand, the importance of retaining a macro perspective on your business, and why focusing on coherence over consistency is vital when marketing across different territories. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

To see how we created a campaign for Neste, a global leader in renewable fuels, that put the afterburners on results with recall figures of 90%, read the case study: https://bit.ly/4dbCTfw 

This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.

Host:

Alastair Hussain, SVP Strategy at The Marketing Practice

Guests:

Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters

Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce

Jen Wright, Founder of Rascal Ventures

They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?

Stay tuned for another series of How to Grow a CMO. Coming soon.

On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. 

Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. 

In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. 

Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.  

In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Heather Dodgers-Rubash, SVP of Marketing at NetSPI. 

Heather’s journey into marketing came via stints in journalism and politics, before landing roles at a number of start-up and established tech providers.  

In their conversation, Heather and Ali discuss the importance of balancing brand and demand, the power of cultivating strong interpersonal relationships within teams, and how collaboration is critical to the successful delivery of projects. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Evelina Amanatidou, Global Head of Marketing Communications at Temenos.  

Evelina learned about the intricacies of business from a young age. Her father, a CFO, taught her that to fully understand a business, you must understand the numbers, and that marketing was just another ‘lever’ you have to pull to make a company successful. 

She describes putting together a fast-growing marketing team at Temenos as like putting together an orchestra; as well as making sure everyone has the right instruments, they equally must know how to play music together. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.  

Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. 

Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco. 

Margaret has a wealth of marketing and product management expertise from her career in the technology industry, having occupied executive global roles at the likes of Dell, Finastra and AMD. She has recently taken up a new role as CMO at Kinaxis, specialists in supply chain management and sales and operation software.* 

She is passionate about demystifying complex technology solutions for customers and businesses, and sees her role as that of a change-agent who helps organisations transform and create business advantage.

*This episode was recorded whilst Margaret was in her previous role at Finastra.

 How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this new episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of OneTrust, Lisa Campbell.  

Lisa has 25 years of experience in the software industry. Her success spans across Fortune 500 companies and startups, where she's collaborated with various leadership teams to revamp brands, introduce innovative products and pioneer new business models. Prior to joining OneTrust, Lisa spent 18 years at Autodesk, where she played a pivotal role in driving the company's marketing efforts. She also serves as an independent board director at Dropbox.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com