Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.

In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.

You’ll learn:
💌 The simple maths behind email ROI (and how it adds up fast)
📉 Why relying only on Etsy or Instagram is risky
🌟 The hidden benefits of email marketing no one talks about
💬 Real stories from makers who built small lists and saw huge results

By the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.

🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

What do you do when chronic illness forces you to give up the craft you love? If you’re Gillian, you reinvent everything and end up with a jewellery business as unique as the pages it’s made from. 💛

In this heartwarming and inspiring episode, Steph sits down with HBSA student Gillian, the creative mind behind Paper2Pearls, to talk about the unexpected journey from patchwork quilts to paper jewellery, the challenges of crafting with arthritis, and how she’s used the Handmade Business Success Academy to bring structure, strategy, and new energy to her handmade business.

Expect real talk about mindset, planning, SEO, and how to keep going when life throws curveballs. Whether you’re at the start of your handmade journey or deep in the pivot stage, this episode is full of gold.

You’ll hear about:
        •        How Gillian’s business began with origami experiments after a health diagnosis
        •        Why learning to plan ahead changed everything
        •        The challenges of marketing a super-niche product (and how she’s tackled them)
        •        What it’s really like to go through HBSA as a neurodivergent maker
        •        And… how a peanut up the nose started a lifetime of “what if” creativity 😂

This one’s a gem. You’ll leave feeling grounded, inspired, and ready to keep building.

Website - www.paper2pearls.co.uk

Newsletter https://paper2pearls.eo.page/8fywb

Etsy - www.paper2pearls.etsy.com 

Facebook - https://www.facebook.com/Paper2pearlsbyGilli/

Instagram - https://www.instagram.com/Paper2pearlsbyGilli

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Running a handmade business isn’t always a straight line and today’s guest, Claire, proves it beautifully. 🌸

After starting with fresh flowers and even pedalling around town on a trike (yes, really!), Claire found her passion and success in creating stunning artificial wreaths and arrangements through her business Jamesia Blooms.

In this episode, she opens up about:
        •        How personal loss inspired her to chase her creative dream
        •        The shift from fresh flowers to artificial designs (and why it worked)
        •        The behind-the-scenes process of designing wreaths and bouquets
        •        The ups and downs of social media and growing an online shop
        •        Her hopes for the future - including her dream of opening a cosy little flower shop

Claire's story is inspiring, honest, and a reminder that it’s never too late to pivot and find the handmade business path that truly lights you up.

👉 Find Claire online:
Website: https://www.jamesiablooms.co.uk/
Instagram: @jamesiablooms_andoccasions

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.

You’ll discover:

• Why likes and views don’t always mean product interest
• How to guide your followers from scrolling to shopping
• A simple content plan that works without eating up your whole day

Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.

📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

If your Reels are getting crickets (or you’re too nervous to even post one 🫣), this episode is for you.

I’m walking you through my simple step-by-step Reels formula made specifically for handmade sellers - no dancing, no lip syncing, no pointing at floating bubbles. Just clear, doable tips to help you finally feel confident on camera and actually get your products seen 👀

Inside this episode:

✅ How to write a scroll-stopping hook

✅ What to film if you feel awkward or unsure

✅ Real-life examples for candles, jewellery, knitwear + more

✅ The part most people forget (and it’s costing them sales)

✅ How to film a Reel in 15 minutes or less - even if you’ve never done one before!

This is your plug-and-play Reels strategy to get seen by real buyers without spending a penny on ads 💸

So if you’re ready to grow your handmade business on Instagram and actually make sales from it - pop your headphones in and let’s go 🎧✨

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it.

In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle.

But more importantly, I’ll walk you through what to actually do about it. Whether you’re on Etsy, your own website, or both, you’ll leave this episode feeling calm, clear, and ready to take control of your strategy again.

✨ We cover:

• What Etsy’s report really reveals (and what most sellers miss)
• Why it’s not you - it’s the current buying climate
• 4 things you can do right now to strengthen your shop
• The truth about fees, platforms, and where to focus next

If you’re feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose. 💛

🔗 Links mentioned in this episode - What is a social media home hub and how do you find yours?

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online.

Steph breaks down the exact strategy that handmade business owners need in 2025, including:

• What to post (and why!) using the 4 Value Pillars
• How to plan your weekly Instagram rhythm without burning out
• The difference between “Going Wide” for growth and “Going Deep” for conversions
• Real examples you can steal (whether you sell candles, mugs, or knitwear)
• And how to sell confidently, without needing a hot shower after every post 💬

Whether you’re stuck at “likes from your mum and best mate” or you’ve given up on Instagram altogether… this episode will get you back on track, feeling clear, confident and ready to sell.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🍁 Want to get ahead with your autumn product ideas and boost your handmade sales this season? In this trend-packed episode, I’m breaking down 15 of the biggest autumn trends set to dominate in 2025... with real, practical examples you can turn into products today. From modern rustic to miniature scenes, dupe-it-yourself decor to cosy accessories, I’m covering what’s going to be everywhere (and how to make it work for your handmade business).

🍂 Whether you sell on Etsy, your own site, or at markets - this episode is your seasonal trend cheat sheet. Grab a notebook and get inspired!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you’re brand new to selling handmade products online or you’ve been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.

We’re covering:

✅ Etsy SEO tips for beginners

✅ How to write titles that actually get found

✅ What your photos really need to do

✅ How to write product descriptions that sell

✅ The truth about pricing and perceived value

✅ Why your tags matter more than you think

So if you’re ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!

🎧 Mentioned in this episode:

➡️ Episode 1 – The Beginners Guide To The Etsy Algorithm - https://www.buzzsprout.com/2354025/episodes/14905260

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).

Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.

💬 Topics we cover:
 • Making your business match your life (not the other way round)
 • Why it's okay to leave a business that’s not working
• How hobbies can connect you to your customers – and your best friends
• The mindset shift that made all the difference
• Fran’s tip for finding your thing when you’re full of ideas

🛒 Explore Fran’s brand: bourneto.shop 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Feel like your handmade business is stuck in the same place month after month -  no matter how hard you try? 😩 

In this episode, we’re getting honest about why so many makers hit a plateau (even when they’re doing “all the right things”)… and what to do if that’s you right now.

You’ll learn:
🔸 The illusion of growth that keeps you treading water
🔸 The real cost of DIY-ing everything alone
🔸 Why your fear of investing might be costing you more than you think
🔸 How to know when you’re ready to get real support

Plus, I’ll walk you through the difference between two real-life paths: Sam (the hustler stuck at £200/month) and Lydia (the maker who hit her first £1k month doing less).

✨ If you’re done winging it and ready for real growth — this one’s for you.

⏳ HBSA is OPEN until 8pm tonight! Join us here → https://www.handmadebosses.com/summer
Or hop on the waitlist: https://www.handmadebosses.com/hbsawaitlist

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.

In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:

🌱 What each business season feels like (and how to tell which one you’re in)

🔥 Why forcing ‘summer energy’ 24/7 leads to burnout

🧘 How to support your energy and stay aligned, no matter what phase you’re in

🧺 Real-life examples of how I simplify, reset, launch, and grow throughout the year

PLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. 💛

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever wondered if the Handmade Business Success Academy actually works?

In this episode, you’ll hear straight from HBSA students who’ve gone from stuck, overwhelmed, and doubting themselves - to confident, consistent handmade business owners.

They share how the Academy helped them:

💡 Find focus and stop “throwing spaghetti at the wall”

📈 Boost conversion rates and sales (some hit 2,000+ Etsy orders!)

💬 Build real confidence in marketing and SEO

🤝 Join a supportive community that keeps them going when business feels tough

If you’ve ever thought, “Could that really be me?” - this episode will give you the proof (and goosebumps) that it absolutely can.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 5, the final episode in this affirmation series! Today, we’re focusing on abundance and repeatable success because thriving in your handmade business isn’t just a lucky break, it’s the result of aligned action, consistency, and belief in your own power.

These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you that success is already in motion and you are ready to receive it.

Take a deep breath, let the words sink in, and get ready to soar to new heights. You’ve got this!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 4 of our affirmation series! Today we’re diving into visibility... showing up, shining bright, and calling in your dream customers with confidence and authenticity. These affirmations will help you shake off self-doubt, embrace your unique voice, and remind you that every post, story, and conversation is planting seeds of connection and impact.

Whether you listen on repeat for a week or weave it into your challenge journey, let this audio help you feel more open, seen, and magnetic in your marketing. Your people are out there and they’re ready for you. Let’s take a deep breath, release the tension, and step into the spotlight together.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 3 of our 5-day Affirmation Series, created to help you stay focused, inspired ✨, and energised as you move through the Sellathon.

Today, we’re leaning into ease, authenticity, and creating a shop experience that feels as good to run as it does to buy from. These affirmations will help you release pressure, build genuine connections, and trust that your creativity and care naturally attract the right customers.

Whether you’re tidying your workspace, packing orders, or simply sitting with a cup of tea, let these words remind you: you don’t have to chase or force success - you’re here to invite it in. Selling can feel joyful, aligned, and true to who you are. Let’s take a deep breath and step into that calm, magnetic energy together.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 2 of our 5-day Affirmation Series, designed to help you stay positive, motivated ✨, and focused as you build momentum during the Sellathon.

Today, we’re focusing on something so many makers struggle with: truly believing in the value of your products and in your worth as a business owner, creative, and CEO of your handmade brand.

These affirmations will help you reconnect with the joy, meaning, and impact behind what you create, and remind you that your work deserves to be seen, valued, and celebrated. Whether you’re repeating them out loud or just letting the words soak in, let this be a powerful reset for your confidence and mindset.

Your creativity is your superpower and the world is lucky to experience it. Let’s dive in and light that spark today!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome to Day 1 of our affirmation series! This episode is your gentle reminder that you already have everything you need to succeed in your handmade business.

Together, we’ll ground ourselves, release fear, and focus on the small but mighty actions that create momentum and growth. Whether you’re listening in the car, on a walk, or while wrapping orders, let this short audio set you up for a day filled with clarity, intention, and courage.

You are powerful. You are ready. And your dreams are worth showing up for — today and every day. Let’s dive in!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Ever had a listing randomly vanish from Etsy with no explanation? 😳 Or maybe you’ve heard whispers about copyright crackdowns and policy changes that left you wondering if your shop is truly “safe”? 🫣

In this episode, I’m breaking down exactly how Etsy’s policies work in 2025 and how you can protect your handmade business without losing sleep or second-guessing every listing. 😌

💻 We’ll walk through the real reasons Etsy updates its rules, the most common mistakes sellers make (yep, even without realising it), and what Etsy’s new focus on transparency means for you. 🕵️‍♀️✨

You’ll learn:
✅ What Etsy’s “House Rules” really mean
📝 4 key best practices every seller should follow
🚫 The most common IP mistakes (and how to avoid takedowns)
🔍 Why Etsy is finally shifting from punishment to seller support
📌 A simple 2-step action plan to protect your shop this week

This isn’t about scaring you, it’s about empowering you. 💪 

Because when you know the rules, you can sell with confidence and clarity. 🛍️🎉

🔗 Etsy policies https://www.etsy.com/legal/sellers/

🔗 The Ultimate Guide to Etsy Policy https://www.etsy.com/uk/seller-handbook/article/22398703823?ref=handbook 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

😩 You’re posting on socials, updating your Etsy listings, and maybe even running the occasional sale... but still not seeing consistent orders? Let’s clear this up once and for all.

In this episode, Steph breaks down the real reason you’re not getting sales and no, it’s not the algorithm, your branding, or even your prices. It’s your messaging and once you fix it, everything shifts. 👩‍🔧

We’ll cover:
        •        What your customer really needs to hear before they buy
        •        The 3-part messaging fix that turns browsers into buyers
        •        Real-life examples to help you reframe your product descriptions, captions, and more
        •        A simple mindset shift that’ll change the way you sell forever

☀️ If you’re ready to make sales feel way easier (and way more you), this one’s a must-listen... especially with the Sellathon Summer Sales Sprint kicking off soon!

🔗 Episode 58 - Why Your Sales Are Inconsistent (And How to Fix It for Good) - Podcast and YouTube

🔗 Episode 59 - How Handmade Sellers Are Making £1k in Just 7 Days (Without a Huge Audience) - Podcast and YouTube

🔗 Join the Sellathon Sprint - https://www.handmadebosses.com/sellathonsprint

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score.

If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured part of Etsy’s AI tools and for the first time, they’re giving us actual tips on how to improve it.

Here’s what you’ll learn:

• What Etsy’s latest financials really mean for sellers
• Why your customer service and shop quality matter more than ever
• 5 simple ways to improve your Q Score and stay ahead of the algorithm

Whether you’re a seasoned seller or just getting started, this is a must-listen if you want to stay ahead of Etsy’s changes... without the fluff or overwhelm.

Because Etsy success should be doable, not mysterious 💛

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call.

Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏

In this episode, we’re diving into:
        •        Why engagement is the real currency on social media (not your follower count)
        •        How to actually show up in stories and reels without sounding like a pushy salesperson
        •        The 3-step sales content system you can use right now to boost sales from your existing audience
        •        What to do if you’re stuck in “content limbo” with a quiet shop and zero urgency

Plus, I’m sharing the exact next step to take if you want to turn your content into conversions this summer.

🎯 Your homework: Pick ONE product and apply these three simple steps this week. Trust me, you’ll be amazed at what’s possible.

🔥 Ready to go deeper? Join us for the Summer Sales Sprint – kicking off this June!
➡️ handmadebosses.com/sellathonsprint

💛 Let’s make your products fly off the (virtual) shelves. You in?

Mentioned in this episode

🔗 Why Your Sales Are Inconsistent (And How to Fix It for Good) - podcast episode https://podcasts.apple.com/gb/podcast/why-your-sales-are-inconsistent-and-how-to-fix-it-for-good/id1743138868?i=1000708410925

🔗 YouTube - Why Are My Etsy Sales So Slow + What You Can Do To Get More Sales On Etsy - Is Etsy Traffic Down? - https://youtu.be/HeVLwM2oEs8

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.

In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you.

We’ll dig into the three biggest reasons most handmade businesses struggle with consistency – patchy marketing, fuzzy offers, and mindset wobbles – and I’ll walk you through the simple shifts you can make to build a steady, reliable flow of sales without burning out.

💡 You’ll learn my 3-part system:

✔️ An irresistible offer

✔️ A sales funnel that actually converts

✔️ And the kind of traffic that brings in buyers – not just browsers.

If you’re ready to stop guessing and start making sales month after month, this episode is your roadmap. Plus, I’ll share how you can join a totally free challenge to build your own sales system from scratch.

Let’s ditch the chaos and build a handmade business that actually supports you. Hit play – let’s get stuck in!

🔗 ☀️ Sellathon sprint -
https://www.handmadebosses.com/sellathonsprint

🔗 Marketing has changed since 2020. Here's what's working now (backed by research) here  or listen on YouTube here

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Think slow sales mean you need to add more products? Think again.

In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.

We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up

Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.

🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.

FREEBIE: The “More Listings” Myth Fix Worksheet  

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).

We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.

I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.

✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm

Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!

🔗 Threads - https://www.threads.com/@handmadebosses  
🔗 Insta - https://www.instagram.com/handmadebosses/ 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner.

Jen opens up about:
💙 How she found the confidence to start selling
💙 What helped her go from “I can’t do this” to “this is actually working!”
💙 The juggle of life, work, and creativity
💙 Her favourite HBSA lesson (and how it changed everything)
💙 Why she’s now excited for the future of her handmade biz

If you’ve ever doubted whether your tiny seed of an idea could grow into something more… this episode will light a little fire in you. Jen’s story is proof that you don’t need to have it all figured out – you just need to start.

Pour a cuppa, plug in your headphones, and get ready for some heart-led handmade business inspo 💛

🔗 Indy Bee Crafts - https://www.indybeecrafts.com/

🔗 Etsy - https://www.etsy.com/shop/indybeecrafts?fbclid=PAZXh0bgNhZW0CMTEAAafESk_vmw52KKLedwoVyC_9dUliieNpQzbqh5DPOmCP0BkLheWeo9PZ4wFWIg_aem_f139aXQEh0jVCLnFuZyJdw

🔗 Instagram - https://www.instagram.com/indybeecrafts/

🔗 Facebook - https://www.facebook.com/search/top?q=indy%20bee%20crafts  

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone...  and it’s not your fault. 

🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve.

👉 Here’s what we cover:
        •        Why even your most valuable posts might get buried
        •        The algorithm signals Facebook is actually looking for in groups
        •        How to train the algorithm to show your posts to more members
        •        The surprising reason engagement isn’t always what you think it is
        •        What you can do today to revive a “dead” group and make it thrive again

👯 If you’re using a Facebook group to build community or drive sales, this episode is packed with insider tips to help you get seen, spark real conversations, and make your group a go-to space for your people.

🎧 Tune in and take your group from ghost town to buzzing hub...  without burning out.

🔗 How the Facebook page algorithm works 

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Hey handmade boss 👋 

Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛

In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨

We’re chatting about:

📌 What Instagram is focusing on right now

🚫 Why some posts flop (and how to turn it around)

💥 The biggest mistakes handmade sellers make

📈 Easy, feel-good tips to boost your visibility without the stress

This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟

You’ve got this — and I’ve got you 💕

👉 Want ready-made content support each month?

Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:

🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence? 

👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.

🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.

🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.

💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.

🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.

🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.

💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.

• Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance

• Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year

• Eric shares how the HBSA helped him set up his business properly from the start, covering the technical aspects of using Etsy and providing a supportive community. He really values the community aspect, where members support each other and offer advice

• Vicki explains how the HBSA helped her be focused and provided her direction, leading to a significant improvement in her shop's conversion rate

• Tara talks about gaining so much confidence, finding a supportive community, and achieving a better family-life balance

• Charly emphasises how the HBSA provided structure and vision, leading to full-time handmade business success.

• Laura loves how manageable everything is, the chunked-down structure of the HBSA, has helped her create a solid base for a successful handmade business.

🚀 Discover how the HBSA can help you turn your passion into profit and achieve your handmade business goals.

🔗 Join the HBSA waitlist - www.handmadebosses.com/HBSAwaitlist 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 'The perfect journey' for Heather and we want it to be for you too!

💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather's business focuses on providing kits and educational resources to help people learn to knit. 

🧶 She's on a mission to remove the misconception that knitting is too difficult by providing all the necessary tools, materials, and learning resources you need.

💪 Heather's advice to new handmade business owners is to "just go for it, believe in yourself, do it" and believe in yourself. The worst that can happen is being wrong, which is only an opportunity to learn and improve.

🔗 Arthurs Knitting Business Website

🔗 Arthurs Knitting Business Instagram

🔗 Links to all Arthurs Knitting Business Resources 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business?

🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade business. 

💙 This episode covers everything you need to know including setting up a Pinterest business account, creating effective pins, optimising your account for your target audience, the type of boards to create and understanding key metrics to watch.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

👋 Welcome back to the How To Be A Handmade Boss podcast! 

🎉 In this episode, we tackle a common struggle for many handmade business owners: staying motivated to complete those essential but less enjoyable tasks, like bookkeeping, PR activities, and business development.

❓ Join me as I answer a listener's question from Soul Seed Jewellery about shifting mindset and maintaining motivation when the results aren't immediate. I share practical tips and strategies to help you reframe your perspective, break tasks into manageable chunks, and celebrate your wins along the way.

In this episode, you'll learn:

• How to reframe your mindset from "I have to" to "I get to"
• The importance of focusing on the positives in mundane tasks
• Techniques for breaking tasks into smaller, more manageable parts
• Ways to implement a rewards system to keep you motivated
• The benefits of visualizing long-term goals and establishing routines
• How to use the Pomodoro technique to enhance productivity
• The significance of celebrating your achievements, no matter how small

💪 Whether you're just starting your handmade business or looking to scale, this episode is packed with actionable advice to help you stay on track and motivated.

📮 Don't forget to subscribe for more insights and tips every week! If you have a burning question, check the show notes for a link to send us your voice note, and you might be featured in an upcoming episode!

🔗 Ask me anything here

🔗 📒 HBSA planner

🔗 40 - Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Are you working harder than ever, but your sales graph just… won’t budge? 😩
You’re not lazy. You’re not failing.
You might just be stuck in what I call the Plateau of Busywork and it happens to almost every handmade seller at some point.

In this episode, I’ll walk you through how to:
⚠ Spot the 3 most common plateau signs
📉 Understand why your to-do list isn’t growing your business
🧠 Make small, strategic shifts that lead to actual progress
✨ AND stop wasting time on things that feel productive, but don’t move the needle

We’ll cover:
1️⃣ Why “doing more” isn’t the answer
2️⃣ How to focus your energy on what actually converts
3️⃣ The real reason your shop’s stuck and how to get unstuck fast

You’ll hear real-life examples from sellers who were posting daily, making products constantly, or jumping platforms… but still not growing and what changed it all.

💥 Whether you’re in full-on burnout or just feeling stagnant, this episode will give you clarity and confidence on what to fix next.

Plus: I’ll give you a simple homework task to separate busywork from growth work (so you can stop doing the stuff that’s draining your energy).

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

👋 Welcome to the How To Be A Handmade Boss podcast! In this episode, we're diving into the transformative power of affirmations for your handmade business. If you've been feeling stuck or unmotivated, this episode is for you! Don't worry it's not too woo-woo.

🙂‍↕️ Join us as we guide you through a series of affirmations created to boost your creativity, confidence, and resilience. Whether you're starting your day or working on your craft, these affirmations can help you shift your mindset and attract the success you deserve.

☺️ What to Expect:

• A step-by-step guide on how to incorporate affirmations into your daily routine.
• A collection of powerful affirmations tailored for handmade business owners.
• Tips on tracking your progress and mindset shifts over a seven-day period.

📚 Challenge: Listen to this episode every day for a week and witness how your feelings about your business change. We encourage you to score your motivation and business outlook before and after the challenge!

💌 Don't forget to share your experience with us! Reach out via Instagram DM, email, or in our Facebook group. We’d love to hear how these affirmations have helped your handmade business journey.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

👋 Welcome back to another episode of the How To Be A Handmade Boss podcast!

🎨 In this episode, I chat with HBSA student and fantasy artist Laura, from The Daydream Emporium, who draws inspiration from the beauty of nature and the quirky creatures that inhabit it. We discuss Laura's creative journey, her unique approach to art, and how she turned her passion into a business after gaining her degree in Technical Arts and Special Effects and a masters degree in Children's Book Illustration.

🎙️ Topics of conversation:

• Laura's artistic process and the inspiration behind her "ugly fairies" and other whimsical creatures.
• The challenges she faced in the commercial art world and how she found her own path.
• The importance of finding your target audience and building a community around your work.
• Tips for managing a handmade business while balancing family life.
• Insights into the impact of the Handmade Boss Success Academy (HBSA) on Laura's business growth.

Whether you're an aspiring artist or a seasoned handmade business owner, this episode is packed with motivation and practical advice to help you thrive in your creative endeavours.

🔗 The Day Dream Emporium - Instagram

🔗 The Day Dream Emporium - Etsy Shop

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!

🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).

🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.

🔑 Key Takeaways:

• The impact of changing consumer behaviour post-pandemic
• Why competing on price can actually hurt your business
• Understanding what you are really selling and why
• Practical examples to help you identify the emotional benefits of your products
• Actionable homework to dig deeper into your target audience

🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face. 

❓ Should you present your brand as a solo handmade business or as a team? Steph shares talks about the pros and cons of using "I" versus "we," helping you decide which approach aligns best with your business.

Join Steph as she discusses:

• The importance of being authentic and building personal connections through your branding 
• How using "I" can build trust with your customers
• The potential benefits of adopting "we" for a more professional image
• Examples of handmade business owners and their branding choices
• Tips for navigating the transition between "I" and "we" as your business grows

👯 Whether you're just starting out or looking to scale your handmade business, this episode is packed with actionable advice to help you find your voice and connect with your target audience.

💙 Don't forget to subscribe for more insights and strategies to turn your passion into profit!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🩵 Does social media feel heavy and something you just don't need piled on your to-do list?

😤 Do you feel like you're not doing your best, you don't know what to do on social media and it's all a bit too much?

🥰 Today I'm going to teach you how to grow your handmade business all whilst keeping your social media serene AF.

📋 I'll help you find your right people, what content to make, why going viral isn't the key to success, clickbait isn't the answer and so much more to help you boss your social media strategy.

🔗
#22 Discover Your Target Audience: Tips for Online Handmade Business Owners

#26 - What is a social media home hub and how do you find yours? 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🩵 Join me in this episode of "How to Be a Handmade Boss," as I talk about a common challenge faced by many handmade business owners: the post-Christmas sales slump.

🎄 As the holiday season winds down, many entrepreneurs notice a significant dip in sales, you're not alone in this experience.

I share valuable insights and actionable strategies to combat this slump. From the importance of maintaining momentum in sales and practical tips to keep businesses thriving even after the holiday rush. Whether it's diversifying product offerings or enhancing marketing efforts, you'll find useful advice to help stabilise your sales during this typically slow period.

💪 Turn challenges into opportunities and sustain their entrepreneurial spirit beyond the festive season!


🔗 #22 Discover Your Target Audience: Tips for Online Handmade Business Owners https://podcasts.apple.com/gb/podcast/22-discover-your-target-audience-tips-for-online-handmade/id1743138868?i=1000666862966

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🎉 Kick off the New Year with an inspiring episode of the How to Be a Handmade Boss podcast! 

⚡️ In this electrifying episode, "Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method," Steph reveals how dream boarding can be a game-changer for achieving your business goals.

🤫 Join her as she shares the secrets behind her impressive success, having accomplished 85-90% of her dream board goals. Discover the psychology of visualisation, including insights into the reticular activating system, and learn step-by-step how to create a powerful dream board that aligns with your aspirations.

🙏 But that's not all! Steph also discusses how to incorporate daily practices like gratitude and visualisation to keep your motivation high and your focus sharp throughout the year. 

🎊 This episode is packed with practical tips and inspiration designed to help your handmade business thrive in 2025.

💭 Don’t miss out on this opportunity to set yourself up for success—tune in now and start crafting the life and business of your dreams!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 In this episode of the "How To Be A Handmade Boss" podcast, I dive deep into a topic that many of us face but often shy away from discussing: burnout and mental health.

✋ Before we get started, I offer a trigger warning for those who may not be in a place to hear about these struggles. If you're feeling overwhelmed or prefer to skip this episode, I completely understand. However, if you're interested in learning from my experiences over the past few months, I invite you to stick around.

🧘‍♀️ I share my internal conflict about whether to record this episode, feeling the pressure to always present a polished, reassuring front as a coach. But the truth is, running a business is not always hunky-dory, and I want to embrace a more holistic approach that includes not just strategies for growth but also the importance of mental wellness.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 Join Steph in this episode of the "How to Be a Handmade Boss" podcast, as she chats with the inspiring Charlotte, known as Charly from Charly Bee Designs.

💡 Discover how Charly transformed her passion for crafting into a thriving full-time business, focusing on personalised paracord bracelets designed specifically for men and families.

💬 Charly opens up about her entrepreneurial journey, including her initial struggles with diversifying her handmade products before finding her niche. She candidly shares the challenges she faced, particularly a temporary dip in sales following her rebranding efforts, and emphasises the critical importance of aligning with customer demands to drive success.

🚀 This episode is packed with valuable insights on the power of structured guidance and effective marketing strategies that can propel your handmade business to new heights.

💪 Whether you're just starting out or looking to refine your approach, Charly's story is a testament to resilience and adaptability in the ever-evolving world of handmade entrepreneurship.

📻 Tune in for actionable tips and inspiration that could help you turn your creative dreams into a profitable reality!

🔗 Instagram - @charlybeedesigns
Etsy - Charly Bee Designs

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

Etsy just dropped a whole bunch of updates for 2025 and if you’re feeling a bit lost in the jargon, don’t panic. I’ve got you. 💛

In this episode, I’m breaking it all down plain and simple:
→ What’s actually changed
→ What you need to know as a handmade seller
→ And which updates will genuinely help you save time, reduce stress, and grow your shop this holiday season 🎄

From AI listing tools and post-purchase automation to real-time keyword insights and a totally redesigned dashboard, this is the update episode that helps you take action - without the overwhelm.

We’ll chat through:
✔️ The 3 big themes of Etsy’s 2025 updates
✔️ Time-saving features you might be missing
✔️ Smart ways to boost visibility and connect with more buyers
✔️ Why your Shop Manager is now way more than a to-do list
✔️ How to turn Etsy’s tools into actual growth this quarter

If you want to finish this year strong, without burning out, this episode is your guide.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 The BIG update episode - I dive into some significant updates that every handmade business owner needs to be aware of, especially as we approach the holiday season.

🎄 With Christmas orders piling up, I wanted to ensure that you have all the essential information in one place, without the hassle of sifting through misleading clickbait or lengthy articles.

🚨 The episode kicks off with a crucial discussion about the General Product Safety Regulations (GPSR), which come into effect on December 13, 2024. If you are based in the EU or sell to EU customers, this is a must-listen segment. I explain the implications of these regulations, emphasising the need for businesses to take greater responsibility for product safety. I share my observations from working with numerous handmade businesses, highlighting the importance of compliance and the potential consequences of neglecting these new rules.

🧡 Etsy financial performance, what they're doing to help sellers and changes

🔗 Rocket Lawyer - https://www.rocketlawyer.com/ 

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙 Are you unknowingly standing in the way of your own success? In our latest episode of "How to Be a Handmade Boss," we dive deep into the common pitfalls that can derail your progress.

🤯 Every time something amazing happens in your business, do you find yourself getting in your own way? Whether it’s splurging all your profits on shiny new materials, taking a break from social media, or disrupting your creative flow, these habits can hold you back from reaching your full potential.

🚀 Join us as we explore the reasons behind this self-sabotage and share actionable strategies to help you break free from these patterns. Tune in to discover how to maintain momentum, foster growth, and truly thrive in your handmade business journey. Don't let self-doubt or distraction hinder your success—let's unlock your true potential together!

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

🤔 Do you have ADHD, tendencies and traits or an inkling you might have ADHD and think that running a handmade business is impossible? Then, this podcast is for you.

💙 In this episode of "How to Be a Handmade Boss," we dive deep into the unique challenges and strengths of running a handmade business with ADHD. 

🙋‍♀️ If you've ever felt that your neurodiversity holds you back from entrepreneurial success, think again! 

🎧 Join Steph as she shares her personal experiences and insights on how to leverage your ADHD traits as superpowers in your business journey and what your sabotages might be too.

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales 

💙  Join me in todays episode where we explore the enchanting creations made by Tara, from Fabric Sewn Beautiful, she creates lavender-scented gifts reminiscent of the romantic Regency era.

🪻 Drawing inspiration from historical charm, translating it into comforting handmade items such as wardrobe fresheners, organza bags, and dream pillows, aimed to soothe the modern soul.

🚀 Tara shares her honest reflections on the move from creating children's toys to adult focused stress relief products, emphasising the importance of community support and the impact of marketing skills acquired from the Handmade Bosses network.

⚡️ Learn how the HBSA helped Tara improve her confidence to move her business in the right direction - especially around pricing. And how It's made me feel like she's part of a family.

🧡 Tara also shares how her business has changed over the last year and her plans for the future.

🔗 Instagram - Fabric Sewn Beautiful
🔗 Etsy shop - Fabric Sewn Beautiful

Insta CTA

If your Etsy listings are getting views but not sales, I’ve made something for you 👀

It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

It’s completely free, super practical, and you can grab it using the link in the show notes ✨

Grab you freebie here - https://www.handmadebosses.com/whynosales