How It's Done: a Podcast for Curious Marketers – Details, episodes & analysis

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How It's Done: a Podcast for Curious Marketers

fuoco

Business

Frequency: 1 episode/48d. Total Eps: 42

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

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🇩🇪 Germany - marketing
27/01/2026
#87

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https://growwithfuoco.com/blog/
12 shares
http://muckrack.com
2 shares
http://toddoneill.com
2 shares

https://www.linkedin.com/in/kristegoad/
11 shares
https://www.linkedin.com/company/growwithfuoco/
3 shares
https://www.linkedin.com/in/ericafreckelton/
3 shares

https://twitter.com/kristegoad
11 shares
https://twitter.com/gregory?lang=en
1 share
https://twitter.com/joe_zappa?s=20
1 share

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Score global : 22%

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S4 / Ep 11 - 2024 Wrapped

Season 4 · Episode 11

Thursday, December 19, 2024 • Duration 48:29

Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It’s a highlight reel packed with the strategies and perspectives shaping what’s next.

In this special 2024 Wrapped episode, we’ve curated the most impactful moments from this season’s conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it’s uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans.

Show Notes

(00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change.

(00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data.

(00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership.

(00:14:02) Todd O’Neill: How AI is rapidly changing the SEO landscape.

(00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape.

(00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets.

(00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences.

(00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast’s reach.

(00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization.

(00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy.

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S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines

Season 4 · Episode 10

Thursday, October 10, 2024 • Duration 38:04

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments.

Brian Tanquilut brings over 20 years of experience as a senior equity analyst with Jeffries, providing a unique perspective on healthcare’s most pressing issues. In this episode, he reveals how healthcare providers are navigating post-COVID realities, from labor stabilization to Medicare Advantage cutbacks. We explore how major health plans are shifting strategies, what the decline in supplemental benefits means for patients, and how technology like AI is reshaping the industry. Tanquilut also dives into the challenges facing telehealth and the growing importance of the pharmacist-patient relationship. Don’t miss his expert take on the future of healthcare and how these trends will shape marketing strategies for years to come.

In this episode, we discuss:

Why Medicare Advantage plans are pulling back on “consumerism” supplemental benefits.
How healthcare labor costs are stabilizing and impacting operations.
Reasons behind the decline of telehealth and what patients value more.
How AI is changing the game for payors and providers alike.
The evolving role of pharmacists as key healthcare partners.

Show Notes

(01:23) Overview of healthcare sectors Brian covers, including hospitals, pharmacies, and value-based care

(04:26) The Medicare Advantage cutbacks and how they affect supplemental benefits

(08:12) Stability of commercial insurance and the focus on Medicare Advantage

(10:00) Discussion on the Jeffries Bus Tour and healthcare’s importance in Nashville

S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

Season 4 · Episode 1

Friday, January 5, 2024 • Duration 48:41

What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan?

Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo during one of the health tech’s biggest mergers, to his time at well-funded startup Transcarent, and now, leading the small-and-agile team at Quantum Health.

(0:46) John Hallock discusses his previous roles in the healthcare industry, including his time at Livongo and Transcarent.

(6:02) John dives into Quantum Health’s focus on storytelling and how it separates them from competitors.

(8:54) John discusses the strategies Quantum Health has used to bolster its industry presence

(11:29) John shares insights into internal alignment and getting stakeholders to understand different forms of content created by the comms team versus the marketing team.

(13:29) John discusses in-house talent plus when and how to leverage external agencies.

(17:35) John talks about the importance of storytelling and leveraging different forms of media to support communication efforts.

(20:00) Kriste and John discuss the successes and failures of experimenting with out-of-the box ideas.

(23:49) John discusses the rise of CEO PR and the importance of CEO involvement in public relations.

(27:48) Kriste and John talk about using brand journalism and real stories to inject new relevance into the Quantum Health brand.

(40:10) John and Kriste talk about how there are more opportunities to get your story out, leveling the playing field for smaller companies.

(44:56) John shares his favorite news sources, including Med City News and Modern Healthcare, and the importance of staying updated on industry news.

S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies

Season 3 · Episode 9

Wednesday, September 20, 2023 • Duration 53:31

Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.

Find Joe Zappa on: Linkedin and Twitter
Find Sharp Pen Media on LinkedIn and sharppenmedia.com
Find Kriste on: LinkedIn and Twitter
Email Kriste: kg@growwithfuoco.com

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S3 / E8 Dark Social: What the Heck is It?

Season 3 · Episode 8

Monday, August 21, 2023 • Duration 14:46

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t.

On this episode of How It's Done:

Shining a light on Dark Social
Why Dark Social is ruining your online attribution
Expert tips on how to make Dark Social work for you
How traditional attribution is losing you money
Erica Freckelton's superpower

Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.

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S3 / E7 Building a Healthcare Brand from the Ground Up

Season 3 · Episode 7

Friday, July 7, 2023 • Duration 38:38

Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare.

In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, the things that make up a brand that go far beyond a name or a logo, and about finding meaning in his work and in life, including his quest to “figure out what these next chapters are going to look like.”

Listen in for more, including:

The ironic superlative Karey was lauded with in high school
Karey’s career path to WCAS/Valtruis
What makes Valtruis different from other healthcare investment funds
Valtruis’ chosen Greek goddess and why what you wear, even, is an expression of your brand
The drivers behind Valtruis’ ground-up brand builds
Valtruis’ new Nashville office
Karey’s current Spotify playlist and the surprising song he has on repeat

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S3 / E5 Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare Marketers!)

Season 3 · Episode 6

Friday, April 21, 2023 • Duration 16:51

fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special.

Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.

Follow fuoco on LinkedIn or find Erica on LinkedIn.

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S3 / E4 What Makes for Good Media?

Monday, April 3, 2023 • Duration 39:44

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing.

Learn more about Tennbeat at Tennbeat.com. Have a story you’d like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com, or follow her on Linkedin.

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S3 / E3 Get Ready for ViVE with Dennis Dailey

Friday, March 31, 2023 • Duration 13:02

Dennis Dailey, Editor-in-Chief and lead reporter for Mobile Health Times joins host Kriste Goad as they discuss the upcoming health conference, ViVE, and a new, snackable health technology information show, HITshow.

Learn more about HITshow by emailing Dennis at ddailey@hit.show, follow Dennis on LinkedIn, or find his coverage at mHealthtimes.com.

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How It's Done: a Podcast for Curious Marketers – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Apple Podcasts

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How It's Done: a Podcast for Curious Marketers – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other87

LinkedIn29

Twitter4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other87

LinkedIn29

Twitter4