Explore every episode of the podcast How I Started: Lessons from Entrepreneurs to the Next Generation

Capri Fife started going to the markets when they first launched in Salt Lake City. What began as a family tradition of making caramel apples turned into a profitable business when she was just 9 years old. Now, a college student 10 years later, she reflects on her experiences selling apples and working with her sister.

Instagram - https://www.instagram.com/annmarieapples/

Key topics:

• Starting a business at a young age
• Building confidence through sales
• Sibling teamwork in business
• Marketing and customer engagement
• Lessons learned from market experiences

Guest links:

Instagram - https://www.instagram.com/annmarieapples/

#KidsEntrepreneurship #MarketSelling #BusinessLessons #ConfidenceBuilding #SiblingTeamwork #CaramelApples #YouthBusinessSuccess

What if the biggest advantage in entrepreneurship isn’t money, connections, or credentials but curiosity and the courage to question the rules?

In this episode, Connor Boyack sits down with Matt Higgins, co-founder of RSE Ventures, Shark Tank guest investor, bestselling author of ‘Burn the Boats’, and fellow at Harvard Business School, to talk through the moments that shaped his path from growing up in poverty in Queens to building a life centered on freedom and ownership. Matt reflects on his earliest business attempts, the lessons he learned from necessity, and how curiosity, confidence, and persistence played a role at every stage. The conversation explores how ideas are formed through lived experience, why imposter syndrome shows up even at the highest levels, and how young founders can build momentum by focusing on the next right decision.

Things You Will Learn

• How to cultivate curiosity and confidence to fuel entrepreneurial success.
• Why making yourself indispensable early in any role accelerates opportunity.
• How to spot proprietary insights and turn them into profitable ventures.

Tools & Frameworks Covered

1. Proprietary Insights Framework – Identify unique business opportunities based on personal experience.
2. Freedom-Focused Decision Making – Prioritize autonomy to guide long-term business choices.
3. Modern Entrepreneurial Tools – Using AI and digital platforms to test and launch low-cost ventures.

#Entrepreneurship #FounderJourney #StartupLessons #ConfidenceBuilding #HowIStarted

In this introductory episode of Startup Standouts, host Samantha White introduces the series focused on young entrepreneurs participating in Kids Markets. She emphasizes the mission of Kids Markets to empower children aged 5 to 17 by providing them with real business experiences.

Samantha highlights the impact of the unique stories these young entrepreneurs will share. We will get a look into the challenges they face and the growth they experience, particularly in their confidence and real-world skills. Both young, older, established, or aspiring entrepreneurs can be inspired by the incredible journeys of these kids.

Key topics:

• Starting a business at a young age
• Building confidence through sales
• Sibling teamwork in business
• Marketing and customer engagement
• Lessons learned from market experiences

Guest links:

Instagram - https://www.instagram.com/annmarieapples/

#KidsMarkets #YoungEntrepreneurs #EntrepreneurialSpirit #Confidence #BusinessSkills #StartupStories #ChildrensMarkets #Empowerment #FinancialLiteracy #PersonalGrowth

Most people believe entrepreneurship starts with a business. This episode proves it starts with a mindset.

In the inaugural episode of How It Started, host Connor Boyack, President of Kids Markets, breaks down why entrepreneurship is not about owning a company but about critical thinking, problem solving, and creating value in every role of life. Connor shares the story behind launching a nationwide movement that allows kids ages 5–17 to start real businesses, the legislation that made it possible, and the powerful lessons young people learn when they are trusted to build, fail, and grow.

Listeners will gain a new understanding of what it truly means to think and act entrepreneurially, and how that shift can transform families, education, and the next generation of leaders.

Things You Will Learn

• How children can develop entrepreneurial skills early in life.
• The impact of real-world learning on problem-solving and critical thinking.
• How mentorship and structured programs can accelerate entrepreneurial growth.

Tools & Frameworks Covered

1. Kids Markets - Enables kids to sell real products and earn money.
2. Youth-friendly business legislation - Lowers barriers for minors starting businesses.
3. Youth Market Framework - teaches kids to launch real products for real customers

#YouthEntrepreneurship #KidsBusiness #EntrepreneurMindset #MentorshipMatters #HowIStartedPodcast

How I Started is a podcast about the real journeys behind entrepreneurship, from the first idea to decades of impact. 

Hosted by Connor Boyack, author of the Tuttle Twins children's book series, the show brings together seasoned founders who built remarkable companies and young entrepreneurs taking their first steps into business. Through honest conversations about risk, mistakes, pivots, mentorship, and growth, listeners hear what it actually takes to build something meaningful. 

The show explores the full arc of entrepreneurship. Some episodes feature experienced founders sharing lessons from building companies over decades. Others spotlight middle school, high school, and young adult entrepreneurs launching their very first ventures. Together, these stories show that entrepreneurship can start at any age. 

How I Started exists to inspire the next generation of builders and to connect them with the people who want to support them. For young listeners, the show makes entrepreneurship feel achievable. For successful founders and supporters, it highlights the impact of mentorship, resources, and funding on young entrepreneurs. 

If you believe the next great businesses can start in a classroom, a garage, or a side hustle, this podcast is for you.