Explore every episode of the podcast How I Do Content
Dive into the complete episode list for How I Do Content . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
225. Your 2026 Marketing Plan Starts NOW: How to Fill Your Sales Pipeline Before the End of the Year
10 Nov 2025
00:10:45
There are only a few weeks left where you have the undivided attention of your audience.
Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.
So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now.
After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.
So in today’s episode of the How I Do Content Podcast, I’m going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.
SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND
It’s my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.
We’ll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.
It starts Monday 17th November and it’s only $47.
Let’s get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.
2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn’t work, CEO marketing mindset, intentional marketing strategy
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224. How I Filled My Sales Pipeline with High Intent, Ready-to-Buy Dream Clients
03 Nov 2025
00:08:41
Business is a numbers game but sometimes people over-obsess with the numbers.
They think more followers, more email subscribers, more leads = more sales.
But that’s not always the case.
Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…
But if they’re not ready to buy, it doesn’t matter.
You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing.
When really it’s not always about how many people are in the room – it’s about who’s in the room.
And that’s something I’ve been reminded of lately.
A new group has just joined Micro Messaging, and when I think about this group of brilliant, bright wizards – I see the power of messaging in action.
Because messaging is what helps me attract the right people – the ones who light me up, who get results, who bring the best energy into my offers.
So in today’s episode of the How I Do Content Podcast I’m sharing how I continuously fill my sales pipeline with high-intent, ready to buy dream clients.
Because it doesn’t happen by accident – it happens by design.
SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND
It’s a short, fun, and practical container to help you fine-tune your messaging so it consistently attracts the right people into your world.
In our 2 weeks together, you’ll learn how to craft content that builds desire, creates demand, and differentiates you from everyone else – so filling your pipeline with dream clients feels easy and intentional.
This is your opportunity to work together to build the leads system that brings dream clients into your world on repeat – this mini-mind is something I’ve never done before.
Oh and it’s only $47!
So if you’re done chasing cold leads and you’re ready to attract clients who are hot AF and ready to buy – sign up at https://thesocialbolt.com.au/mini-mind/
lead generation strategy, qualified leads vs quantity, high-intent leads, how to attract ready-to-buy clients, sales pipeline optimization, how to get better leads, messaging strategy for service-based business, marketing messaging examples, ideal client clarity, audience targeting for coaches, content that converts, how to build demand with messaging, brand differentiation, business growth through messaging, filtering leads with content, creating alignment in offers, improving lead quality, attracting dream clients online, sales funnel messaging tips, how to write magnetic content, micro messaging framework, high-intent marketing, demand creation strategy, values-based marketing, client attraction system, how to stop chasing leads, sales psychology for service providers, small business lead generation, messaging mini-mind, messaging for leads training, magnetic marketing language
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215. Sustainable Business Growth Secrets: Messaging, Community & AI with Jessie King
01 Sep 2025
01:01:32
Business growth is the ultimate goal for so many business owners.
I mean you started your business for the amazing opportunities that are available to you right?
But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results.
And while those things might feel exciting in the moment, they’re the wrong levers to focus on if you actually want sustainable, long-term growth.
Because true growth doesn’t just come from what people see on the outside – your marketing, your content, your client roster. It also comes from what’s happening on the inside – your offers, your systems, your client experience, your team.
And today’s guest on the How I Do Content Podcast knows how to bridge that gap better than anyone.
Jessie King is the “second brain” behind some of Australia’s most in-demand brands, blending consumer psychology with brand, operations, and client experience to create growth that feels as good on the inside as it looks on the outside.
In today’s episode, Jessie’s sharing the real secrets to sustainable business growth – from messaging to community to AI.
So if business growth is your #1 goal right now – this episode is for you.
Sustainable business growth, internal and external alignment, community growth strategies, messaging and positioning, brand differentiation, client experience, offer optimisation, delivery and systems, friction points in growth, simplification and focus, micro-moves and micro-moments, AI as a strategic partner, consumer behavior insights, market research and sticky language, audience alignment, building loyalty and retention, scaling sustainably, quick wins vs big picture, category of one positioning, long-term growth strategy.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
The Ultimate Guide to Ending 2023 on a High: My Q4 Strategy
30 Oct 2023
00:12:55
If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan!
In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy.
But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency…
...is because I ALWAYS have a plan.
A long-term plan
A short-term plan
A launch plan
A marketing plan
A Black Friday plan
Me + Planning is kinda like Me + Ned – a package deal and better together.
Last week I shared how I’m planning my Black Friday launch this year, and, on today’s episode of the How I Do Content Podcast, I’m sharing how I’m planning my Q4.
Now, you might be thinking – “Tahryn, it’s well into October and Q4; aren’t you a bit late to the party?”
Hell no! It’s never too late to do a bit of planning, and the process I’m about to share with you is the exact planning process I go through every quarter – it keeps me on track and clear on what I need to focus on in my business to hit my goals.
You know I also love a good repeatable process – so today’s episode will support you both now and in the future!
Join The Money-Making Marketing Kickstarter Waitlist If you missed out on the current round and want to start 2024 with a spark of marketing magic – sign up for the waitlist for first access and exclusive waitlist-only bonuses!
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My 4-Step Marketing Strategy to Nail Your Black Friday Launch
23 Oct 2023
00:12:09
Black Friday & Cyber Monday are fast approaching…
It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers.
And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November.
Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales period where many brands and businesses run highly promoted sales at discounted prices.
This is my third year doing a Black Friday launch and each year it seems like more and more businesses have Black Friday sales or offers.
So in today’s episode of the How I Do Content Podcast, I’m sharing how I plan my Black Friday launch this year.
The first year I ever ran a Black Friday offer it was definitely a last-minute decision, but now it’s something I plan for knowing that it’s a great time to sell your offers.
This episode will give you an insight into the strategy behind my upcoming launch and I’ll also share some tips on how you can prepare for your own Black Friday launch.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
How To Find Balance Building a Multi-6-Figure Business with Tori Kopke
16 Oct 2023
00:57:03
Which comes first: your life or your business?
A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it.
But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible.
So is it actually possible to build a successful business AND maintain a freedom-based lifestyle?
Today’s guest on the How I Do Content Podcast proves it is possible – I’m talking to Tori Kopke.
Tori is The Rural and Regional Business Coach. She works with women across Australia to create, launch, sell and scale their signature offers.
She does it all from her family farm in the Wheatbelt of WA where she wears many hats: wife, Mum of two little boys, header driver, COO, and more. She’s managed to build a multi-six-figure business in the middle of nowhere during nap times!
Her philosophy is about having a life-first business, and she supports her clients to build businesses where their life comes first too.
So if you’ve been feeling that your business is starting to take over your life a little more than you’d like – this is a must-listen episode.
Let’s begin!
Things You’ll Learn in this Episode of How I Do Content
Tori shares how she’s built a multi-6-figure, life-first business
How Tori maintains work-life balance while juggling mum, farm and biz life
Tori’s advice for how to prepare for a busy season in life and business
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
5 Time-Saving Content Marketing Hacks
09 Oct 2023
00:16:04
Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond.
It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts.
My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently.
And I get it!
You didn’t start your business to become a full-time content creator…
And even if you did, you don’t want to spend all your time on marketing when you have clients to serve and a life to live right?!
So on today’s episode of the How I Do Content Podcast I want to share 5 time-saving marketing hacks to make your marketing and your life so much easier!
And because I know time AND money are key factors in your decision-making process as you build, grow and scale your business – I also share some different options depending on the stage of business you’re at AND whether you have more time or money on your side!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
The Role of Mindfulness and Wellbeing in Success with Danielle McTaggart
02 Oct 2023
00:52:15
Running a business can be stressful.
You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales.
And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things.
This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important.
Today’s guest on the How I Do Content Podcast is here to share her journey with you – I’m so happy to introduce you to my friend and former client Danielle McTaggart.
Danielle is an Intuitive heart lead guide, Energy waver activator, and Calm Nurturing Healer.
Her mission is to empower YOU to embrace all parts of you and thrive! To feel deeply connected to yourself, understand your self-care needs and firm boundaries. And feel fully seen, deeply heard and supported while enjoying your life’s beautiful journey!
On today’s episode, Danielle shares her experience from bed-ridden to business owner and how her health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
Today’s conversation highlights the importance of listening to your body as a business owner and the impact of your health on running a business.
It’s a must listen – so let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Danielle shares her experience from bed-ridden to business owner
How Danielle’s health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
The importance of listening to your body NOW as a business owner
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
How To Reduce Stress and Avoid Burnout as a Business Owner with Amanda Louisa
25 Sep 2023
01:00:37
There are a lot of burnt-out business owners in the online space.
I believe this is the case for a number of reasons:
During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do?
Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal
Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing competition so you have to make sure you’re on top of marketing and sales more than ever before
With this growth in the online space has also seen the rise of the guru who spruiks the “best way” to build a successful business is their preferred method of course. And even though it doesn’t align with your values and desires – you do it anyway because you don’t want to be left behind.
I mean – fuck it’s not surprising you’re feeling burnt out and not loving business life.
So what can you do about it?
Well, today’s guest on the How I Do Content Podcast is here to help!
Meet Amanda Louisa, the powerhouse nervous system regulation coach for ambitious women ready to soar in life and business.
Formerly a recovering perfectionist and people-pleaser, she now empowers high-performing femmes to shatter their Good Girl conditioning, rediscover their soul-self, and rewire their nervous system to create soul-led lives.
She’s a passionate advocate for decolonising the wellness space and leading other rebellious women to revolutionise the way we co-exist on this planet. Amanda brings a unique blend of science and magic into her work.
On today’s episode we dive into the rise of the burnt-out business owner – so let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Amanda shares her experience with burning out TWICE
The contributing factors to why we currently have so many burnt-out business owners
What you can do if you feel like you’re headed towards burnout
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
6 Proven Marketing Strategies Every Business Owner Needs To Know
18 Sep 2023
00:17:59
When I studied marketing at uni they didn’t teach me how to use social media.
In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned!
At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.
But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the important marketing foundations and strategies that work time and time again regardless of the specific channel used.
This has served me so well in business because I know how to show up consistently and attract, engage and connect with dream clients across multiple marketing channels without spending more time creating content or worrying about why Instagram hates me this week.
It’s made growing and nurturing a community and making Sirius money SO MUCH EASIER.
And I share this with you because it’s easy to get caught up thinking social media = marketing.
Which it doesn’t!
An over-reliance on social media doesn’t serve you. Because what happens is you get so focused on why your follower count isn’t growing or your story views are down or learning about the latest update – you lose sight of the zillions of other ways to market your offers.
Marketing strategies that don’t feel like a soul-sucking dementor.
Social media is only ONE part of your marketing strategy and as I always say – if it’s your entire marketing strategy – you gotta change that.
So on today’s episode of the How I Do Content Podcast, I’m sharing ways to maximise your marketing efforts that never go out of style.
And how do I know?
They’re the same spells I learnt in my Masters of Marketing Degree AND I’ve leveraged them in my business to make multi 6-figures over the last 4 years.
They’re strategies you’ll always need – so let’s get into it.
Join The Money-Making Marketing Kickstarter
Instead of being at the mercy of Zuckerberg’s algorithm, I’ll teach you how to maximise your marketing efforts with high-return marketing strategies.
You should know that what I teach contains zero fluff and I’m ALL about simplifying things, which is why I’ve created this potent and powerful 6-week container for you to plug in, get what you need and get on with building your magical business and making money!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
4 Key Strategies For Winning & Keeping Your Dream Clients
11 Sep 2023
00:11:51
Winning clients is the goal right?!
But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you?
But before I reveal how to make winning clients easier…
Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients.
And that’s chasing marketing trends.
I see it time and time again – people getting distracted by the latest shiny marketing trend or quick hack to make your quantum leap to 7-figures overnight.
Here’s what you need to understand about marketing – good marketing isn’t what’s trending!
A sustainable AND profitable business isn’t built on what’s currently “trending” – and if you create your marketing strategy around trends…
You’ll always find yourself chasing the next thing when these trends change or stop working – and who has time for that?!
So on today’s episode of the How I Do Content Podcast, I’m going to save you a whole lot of time chasing trends and instead share proven marketing strategies that work every time.
Strategies that I teach my clients and use in my business on repeat – so I know they work!
Let’s do it!
Join The Money-Making Marketing Kickstarter The 6-week Kickstarter to create your magical money-making marketing + content strategy.
The Money-Making Marketing Kickstarter is your opportunity to plug in and learn only the most potent and powerful marketing strategies so you can use these skills to build your community and make Sirius money.
You get 6 weeks of learning in my Marketing Classroom and the opportunity to tap into my marketing + strategy-loving brain for only $600 or 6 x weekly payments of $111.
I wanted to make this the most no-brainer price because I’m on a mission to make marketing magic again!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
How Brooke Vulinovich Built a Million-Dollar Online Membership
04 Sep 2023
01:07:23
One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership.
And I get it – it’s a great entry point for your clients and customers.
But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND that makes you consistent cash?
Well, today’s guest on the How I Do Content Podcast has a magical membership that’s been running for nearly 6 years, has supported thousands of business owners, and has generated over a million dollars in sales.
She’s also your all-time favourite guest on the podcast!
Get ready for an inspiring podcast interview with Brooke Vulinovich, the Instagram Sales Coach who transformed her passion for social media into a life of freedom and adventure!
From turning her FIFO husband into a househusband to embarking on an unforgettable European summer holiday, Brooke's expertise in maximising Instagram sales has reshaped her business and life.
With a deep understanding of Instagram's power as a sales and marketing platform, Brooke has unlocked the secrets to success. She shares innovative strategies and proven techniques that have helped thousands of entrepreneurs harness Instagram's true potential.
Discover how to create an irresistible Instagram presence, attract your ideal audience, and skyrocket your sales. Brooke's personalised coaching and step-by-step guidance will empower you to optimise your content, craft compelling captions, leverage influential partnerships, and utilise cutting-edge sales techniques.
Having worked with global brands including American Express, Mazda, Dermalogica and F45, Brooke's remarkable journey has inspired countless individuals to achieve their dreams. She's committed to sharing her knowledge, helping you revolutionise your business, and attain the freedom you deserve.
I’ve been a member of the Social Club Community since before my business even existed, and I learnt how to use Instagram for my business from Brooke!
So if you’ve been thinking about creating and launching a membership in your business – you’re going to love this episode!
Let’s do this!
Things You’ll Learn in this Episode of How I Do Content
What goes into running a million-dollar membership
How the Social Club Community has evolved over the past 6 years
The biggest misconceptions about creating + launching a membership
What you need to know if you’re thinking of including a membership as part of your business model
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
The Essential Guide to Systems and Tech Tools for Small Businesses with Nivek Harrison
28 Aug 2023
01:01:55
When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting…
They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year.
And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this…
Let me introduce you to Nivek Harrison.
Nivek is an Online Business Manager and the owner of The Virtual Chapter, a full-service virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their businesses through the power of leveraged systems, structures and teams.
After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people and supporting other entrepreneurs to build their dream businesses.
When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.
Nivek has seen behind the scenes of many of these 6-figure, multi 6-figure and 7-figure businesses and knows what goes into reaching these kinda business milestones.
The secret?
Well, there are 3 areas to consider here – mastering systems, hiring a team, and diversifying your content through podcasting.
In today’s episode, Nivek shares her advice when it comes to these 3 areas so you can also simplify and streamline your business and set yourself up for sustainable success.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Why systems + processes are a non-negotiable if you want to simplify and streamline your business
The things you need to know BEFORE you hire a team and how you can prepare your business for hiring support
Why you should consider launching a podcast and how you can optimise it for growth
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
214. Practical Ways I Put My Messaging Into Action Every Day
25 Aug 2025
00:14:43
It should come as no surprise to you that messaging is my favourite business spell.
It’s something I use on repeat in my business…
It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business.
I know it can be a game-changer for any business – no matter what industry or stage of business…
But it can get outshined by the shiny, sexier aspects of business like
The latest Instagram feature everyone rushes to try
A shiny new AI tool that promises to write your content, captions, and sales pages in seconds
The $27 tripwire that’s apparently going to turn into a million-dollar business
But what the marketing gurus don’t tell you is this: the $27 tripwire, the latest AI tool, the trendiest feature – all useless without strong messaging behind them.
Which is why I’m on a mission to give messaging a rebrand and highlight just how powerful this business spell is.
I know the best way to do this is by giving you examples of how it applies to your business – because once you hear messaging in action, you’ll realise how big of a factor it is in the success of your business.
So in today’s episode of the How I Do Content Podcast, I’m going to share some of the different ways I use messaging every single day.
From my sales pages to my Instagram captions to the way I write emails – it’s messaging that makes all of it work.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
4 Steps to Building an In-Demand Business that Always Sells Out
21 Aug 2023
00:08:58
How do you become an in-demand business owner?
You know the ones…
They release any type of offer and, in what seems like an instant – they’re sold out or fully booked.
Not only do they do it on repeat, but they also make it look SO easy.
So how do they do it?
Have they mastered the dark arts or sold their soul to the Dark Lord himself?
Well, not exactly.
And how do I know?
Well, not only have I seen behind-the-scenes of many 6-figure, multi-6-figure and 7-figure businesses…
But in the past 4+ years, I’ve made sales from every single offer I’ve launched.
From “done for you” packages to digital products, to group programs, to a mastermind, to 1:1 business coaching, and everything in between.
And what I know to be true is there are 4 things you need to master (repeatedly) if you want to become an in-demand business owner too – and that’s exactly what I’m about to share with you on today’s episode of the How I Do Content Podcast.
So let’s dive straight in!
Sign up for 1:1 Business Coaching Becoming an in-demand business owner is not about a quick hack…
It’s about mastering your business foundations to market and sell your offers.
If you’re ready to build these foundations and become an in-demand business owner too – I can support you with this in my 1:1 Biz Wizard Coaching Series.
Together we’ll map out your own unique magic potion for biz success.
I currently have ONE spot open to start as soon as you want.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
How to Showcase Your Unique Magic so Your Business Stands Out
14 Aug 2023
00:10:23
If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of…
Copy + paste templates and Reels.
Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online.
So often people consciously or subconsciously try to “fit in” by emulating what other people are doing.
You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else is doing and it’s working for them – so you want that too.
Seems like a smart option right?
But here’s the thing, doing something just because every Harry, Ron & Hermione on the internet is doing it – is NEVER a good business strategy.
Because when you do that – you dilute your unique blend of magic and instead blend into the same sameness out there.
And here’s the honest-to-dog truth – the competition for the attention of your ideal clients or customers is FIERCE.
It’s never been more important than now to stand out online if you want to attract, engage and convert your soulmate clients.
So in today’s episode of the How I Do Content Podcast, I’m going to share what you can do right now to create differentiation in your messaging.
This is something that’s missing from a lot of people’s marketing AND it’s THE thing that can make the biggest difference to helping you stand out online.
So let’s begin!
Join me for Messaging Worth Thousands If you live in Perth and want to hang out with me IRL and get newfound clarity on how to bring desire + demand + differentiation together in your marketing messaging so you’re ready to call in thousands of extra revenue, new clients and a fully booked business.
I’m running my very first in-person event on Thursday 14th September.
Messaging Worth Thousands is the in-person mastermind event to elevate your messaging and call in thousands on repeat.
There are only limited tickets available and at the time of recording 50% of tickets have been snapped up.
So if you want to join me for a magical day surrounded by Perth’s best biz wizards – grab your ticket here.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
Redefining Success: Why You Don't Need a Rags to Riches Story
07 Aug 2023
00:11:17
I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story.
Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot.
And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.”
Firstly – same! I’m a basic bitch from way back.
In fact, I always joke with my coach – “imagine if everyone knew how boring I am”. My idea of a good time is staying home with my dog and doing abso-fuckin-lutely nothing.
So I totally hear you on that, but today’s episode of the How I Do Content Podcast is going to blow up the notion that you need a rags-to-riches story to share your story.
You up for the challenge? Let’s do it!
Sign up for my 1:1 Biz Wizard Coaching Series This is for you if you want to build an in-demand business that showcases your unique blend of magic and that feels fucking good.
It’s not your average business coaching series as it includes 5 hours a month of done-for-you copy + content (yes, I do that for you!).
If you want me to be your business coach AND copy wizard – tap your wand here.
I can’t wait to support you in creating incredible magic in your business.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
How My Toughest Year In Business Became My Most Profitable To Date
31 Jul 2023
00:11:45
As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business…
But it was also my biggest financial year to date.
And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like.
There was about a 3-month period earlier this year where business felt really hard. And no matter what I did, it felt like I was pushing shit up a hill.
So I know what you’re thinking – how did I end up having my biggest year in business, all while navigating these challenges?
Well, in today’s episode of the How I Do Content Podcast, I’m going to reveal all. I want you to walk away feeling confident that this is possible for you AND for you to have some really practical tips for how to turn things around if you’re finding business hard right now.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to reignite your sales in the second half of the year and make 2023 your best year yet – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
I have just opened up TWO spots – to make one yours tap your wand here for all the juicy details.
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The Biggest Sales Page Mistake That's Killing Your Conversions
24 Jul 2023
00:09:29
The humble sales page is a powerful tool that helps businesses market and sell their offers.
And yet some online “gurus” will try to tell you that sales pages are dead.
I disagree completely – the sales page is NOT dead…
HOWEVER…
Online business has changed.
Consumers and how they make their purchase decision has changed.
And yet, people are still writing sales pages the exact same way and expecting better results.
So no, the sales page isn’t dead, but how you’re writing them should be!
In today’s episode of the How I Do Content Podcast, I’m going to tell you why you still need a sales page AND how you can avoid making the most common sales page mistakes that I’ve witnessed from reviewing hundreds of sales pages over the last 4 years.
Because when you know how to write a sales page – you’re unlocking a sales-generating asset in your business (and who doesn’t want to make sales on repeat?!)
Sign up for my FREE Masterclass – How to Write a Sales Page in 2023 If you want to know the 3 essential elements of a sales page that stands out and sells out… I’m running a FREE masterclass on Tuesday 1st August at 12.30pm AWST.
If you want to turn your sales page into a sales-generating machine that attracts dream clients on repeat – you should 100% sign up.
There will be a replay, but you gotta sign up to get it.
I would love to have you there with me as I showcase my love for sales pages.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
The Unplugged Woman: How to Take an Intentional Year Off Instagram with Misty Johnson
17 Jul 2023
00:54:35
Have you ever felt like taking a break from Instagram?
I definitely have!
It’s a big decision that brings up a whole lot of other questions like:
How will I grow my business if I’m not on Instagram?
Will my community remember who I am if I’m not on Instagram?
What if I miss out on an exciting opportunity because I’m not on Instagram?
So, if you’ve ever thought about taking a break from Instagram, but couldn’t get your head around how it would work – you’re in luck!
Today’s guest on the How I Do Content Podcast is currently taking a year off Instagram and is going to share her experience so far with you.
I’m excited to talk to the magical Misty Johnson.
Misty is a Social Media Self-Care Coach and stay-at-home, Mama-on-a-mission, supporting women to unplug from social media in a simple, sustainable, stress-free way (that works for them) so they can hit refresh on their time and prioritise what's truly important.
Misty believes the unplugged woman is potent and powerful, and, by prioritising social media self-care, you can cultivate a healthy, intentional relationship with social media, and have the capacity to impact the lives of those nearest and dearest to you.
She also lives by the idea she calls "JOLO", or the Joy of Living Offline. Where you get to be present in the moment, for the moment - rather than worrying about taking the perfect photo for social media, instead capturing that moment in time for the pure joy it brings.
This is such a refreshing and eye-opening discussion and if you’ve been thinking about disconnecting to reconnect – you’ll love it too!
Things You’ll Learn in this Episode of How I Do Content
The reasoning behind Misty’s decision to take a year off the ‘Gram
How Misty prepared to unplug and what her experience has been like so far
Misty’s recommendations to help you practice social media self-care
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The Psychology Behind Magical Copy with Copywriting Wizard Anita Siek
10 Jul 2023
01:01:22
The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.
And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”
Well, a whole lot more than you think!
Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.
Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to make consistent sales in your business.
And this is something you can’t outsource to ChatGPT.
The successful businesses are those that are deeply connected and tapped into what their community needs and wants, and they deliver on it again and again.
And what better wizard to chat about this with than the magical Anita Siek?
Anita is a lawyer turned brand strategist and copywriter, and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words.
Anita's work has been featured on Forbes, Boss Babes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.
I KNOW you’re going to love this conversation and Anita!
So let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Why consumer psychology is an essential ingredient in your copywriting
How you can use consumer psychology to uplevel your copy and content game
Anita’s thoughts on two hot topics – ChatGPT and the impact of the current economic climate on purchase decisions
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Messaging on the Mic - Volume 4: 3 Ways To Boost Your Jewellery Brand & Stand Out Online
03 Jul 2023
00:11:31
Welcome back to Messaging on the Mic!
This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least.
To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath.
So if you haven’t listened to those episodes – feel free to hit pause and go check them out right meow.
And today’s featured wizard is a jewellery designer and maker.
I thought it would be great to take a look at messaging from the perspective of a product-based business.
Because yes! Messaging is still important for product-based wizards.
Your customers are spoiled for choice, and having a great product isn’t enough these days. You need to be able to communicate to your community why your product is the one for them.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you in creating desire, demand and differentiation through your messaging so you can take your business to the next level.
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Messaging on the Mic - Volume 3: Brand Messaging and Marketing Tips for a Reiki Master & Naturopath
26 Jun 2023
00:11:55
Welcome back to Messaging on the Mic!
This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast.
In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing.
And, in Volume 2, I reviewed the messaging of a Wedding Photographer.
So if you haven’t listened to Volume 1 and Volume 2, feel free to hit pause and go check them out right meow.
In today’s Messaging on the Mic episode I’m featuring a Reiki Master & Naturopath – so let’s dive straight in!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
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How to Nail Your Social Media Strategy in 2023 with Maddison Danforth
19 Jun 2023
01:04:54
A couple of weeks ago, Ned & I celebrated our 4th Business Birthday.
And, as with any business milestone, you tend to reflect on your journey so far and all the changes that you've witnessed, navigated and survived.
One thing I always think about is how much social media has changed over the past 4 years.
And what worked back in 2019 – has 100% changed and evolved too.
So what exactly IS working in social media right now?
Well, today’s guest on the How I Do Content Podcast is here to tell you.
Maddison Danforth is an organic digital marketing specialist and founder of Boho Social.
She has a background spanning over 10 years in communications and marketing, and is well and truly experienced in helping small business owners achieve their marketing goals.
She’s a Dumbledore-level Wizard when it comes to helping you show up confidently & grow your business with social media.
We actually share the same biz birthday, so I’ve witnessed her showcase this expertise for 4 years.
In today’s episode, we chat about all things social media – what’s working right now and how you can effectively use social media to connect with your community and magnetise dream clients.
Let’s do this!
Things You’ll Learn in this Episode of How I Do Content
How the landscape of organic digital marketing has evolved over the past decade
The essential components of organic marketing that perform well AND result in clients or customers
What’s actually working on social media right now
Maddison’s recommendations for what you should focus on when creating content for social media
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213. Launching Next Month? Here's What You Need to Focus on NOW for a Sold-Out Launch
18 Aug 2025
00:12:01
If you’ve got a launch next month, your pre-launch strategy will make or break your results.
Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.
I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying.
So if you’ve been faffing around with busy work (adding unnecessary bonuses, endlessly tweaking, or hiding in client work), it’s time to stop and get strategic.
In this episode of the How I Do Content Podcast I share exactly what to focus on now so you’re ready for a sold-out launch.
So let’s set you up for a magical selling season!
Sign up for The Messaging Fasttrack
If you're preparing to launch and you want a seasoned launch wizard to help you position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season…
You need The Messaging Fasttrack.
Together we’ll get your messaging in shape fast, so you’re not scrambling mid-launch or second-guessing what to say when it’s time to sell.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
Messaging on the Mic - Volume 2: 3 Ways To Stand Out As A Wedding Photographer
12 Jun 2023
00:11:22
Welcome to the second episode of Messaging on the Mic!
The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time.
If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing – you can check that out first.
In today’s Messaging on the Mic episode, I’m featuring a Wedding Photographer – let’s dive straight in!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
Messaging on the Mic - Volume 1: How To Level-Up Your Brand Messaging As A Virtual Assistant
05 Jun 2023
00:11:10
Welcome to the first episode of my Messaging on the Mic Series!
If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”...
Well, let me get you up to speed, wizard!
Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast.
I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these episodes where I share my messaging recommendations for them.
To apply they simply needed to answer 6 questions, and then it was over to me to review their messaging and share how they can take it to the next level so they’re in demand with Beyonce-level clients 100% of the time.
And why not bring you along for the ride too?!
You get an insight into how my brain works, and they unlock some practical tips and strategies to up-level their messaging.
It’s a win-win!
These episodes, where I break down real-life examples, ALWAYS get such great feedback, so it’s a bit of a no-brainer for me!
So let’s dive into the first Messaging on the Mic, wizard – we’re starting with a Creative Virtual Assistant who specialises in Digital Marketing.
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
An Honest Conversation About Business & The Impact of Social Media with Jessie Parker
29 May 2023
01:18:14
Nothing is more refreshing to me than honest + open conversations about the realities of business life.
I’m not a fan of surface-level small talk.
I believe there’s so much magic to be found in these deeper-level conversations and it also helps you to find your people and form genuine connections.
And one person I absolutely love having these conversations with is Jessie Parker.
Jessie runs cup-filling in-person events + a mastermind for Perth business owners. She has this superpower of bringing people together, and creating brave spaces for open + honest conversations exploring the real-life version of being your own boss.
She’s a mum of 3, a FIFO wife and a dog mum who loves all things creative, especially illustration, graphic design and making a mess.
Not to mention, Jessie is really passionate about humans being here on earth to have a human experience and staying true to their values in life and business…
NOT spending all your time glued to your smartphones, buying into the social media circus, and spending every ounce of energy creating content to please algorithms (algorithms that aren't designed with human's best interests at heart).
I absolutely love our juicy chats about all things life and business, and thought why not bring it here for you to listen to as well?
These are the conversation I fucking live for and wish more people would share so openly and honestly – I know you’re going to LOVE it!
So let’s dive in.
Things You’ll Learn in this Episode of How I Do Content
Why Jessie believes in-person events are so important
The #1 struggle of business owners who attend Jessie’s Honest Biz Brunches
How to grow your business without spending all your time on social media
Jessie’s top lessons from taking a step back from social media in her own business
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3 Aussie Brands Who Absolutely Nail Their Marketing + What You Can Learn from Them
22 May 2023
00:16:33
I’m an absolute sucker for good marketing.
Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging… TAKE MY MONEY! If you can make ME feel like I matter, that I’m important and not just another $$...
AND you can back up that marketing with actual results and a kick-ass product or service... Well, you've got me – hook, line and sinker. I’ll be your biggest cheerleader for life and I’ll happily shout your name from the rooftop (without you even having to ask). I even laugh at myself for being the "perfect customer" in the customer journey sometimes. I used to think I was weird for how much I analysed brands and their marketing + messaging – but I’ve come to realise it’s an actual superpower of mine.
So, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on and I’m going to share 3 brands that nail their messaging, and what you can learn from them.
I think it’s so helpful to see examples of magical marketing + messaging out in the wild and then apply the same principles to your brand and business.
So let’s do this!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say 'alohomora' to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
3 Essential Components to Master to Hit $10k Months
15 May 2023
00:12:35
It’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving.
The landscape in the online space is always changing.
I only need to look back 4 years ago when I started my business to see how much has shifted and changed.
There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of.
Over these 4 years, as a good introvert does, I’ve observed and listened to what I’m seeing and hearing in the online space.
I’ve also been privy to the behind-the-scenes of so many of the successful businesses that you know and love…
Not to mention the hundreds of clients I’ve supported to build and grow their businesses.
What I’ve observed is that when it comes to hitting those $10k+ months and continually growing your business year after year – there are 3 components you need to master.
3 components that will become even more important as the online space continues to grow and expand.
In today’s episode of the How I Do Content Podcast, I’ll be breaking down these 3 components into my signature framework.
It’s something I’ve been teaching my clients for years, but this is the first time I’ve really put it out there as my process.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series Applications are now open for my 1:1 Biz Wizard Coaching Series.
This is your 1:1 business coaching series to support you to take your business to the next level WITHOUT working yourself to the brink of burnout or transfiguring yourself into someone you’re not.
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My Biggest Lessons In Business From Startup to Success - 100th Episode Special
08 May 2023
01:00:22
One hundred.
One hundred episodes of the How I Do Content Podcast.
One hundred episodes of me sitting down at the microphone, hitting record, and sharing what’s hot on my heart.
And, in doing so – hoping that it resonates with you.
But here we are today – 2 years later, over 20,000 downloads, 47 magical guests, and hitting record on episode 100.
To celebrate, I’m handing over the mic to my extra special guest host – someone who played a BIG role in my decision to start this podcast – my magical friend Bec Cuzzillo.
Bec is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses – businesses that truly set their souls on fire.
But she’s so much more than that to me.
Bec & I have been in the same mastermind container for the past 4 years. We are the OG Swift Masterminders & OG Swift Inner Circlers with our business coach Ellie Swift – that’s how we first connected.
And, in 2020, I started working with Bec as her virtual assistant / OBM / content assistant. During that time she launched her podcast Feminine Fire, and working with her on that gave me the confidence to start this podcast.
Even though we took a small break, I couldn’t resist going back to support Bec with her podcast and launch content – which makes her one of only a couple of done-for-you content + copy clients I have.
So when it came time to decide who should be my guest host for Episode 100 – it was pretty obvious.
Bec is not only one of my biz besties, but she’s also one of my best friends, so it feels special to share this episode with her.
So let’s do this – Episode 100!
Things You’ll Learn in this Episode of How I Do Content
My friend Bec Cuzillo takes the mic to ask me the questions you most want to know
Why starting this podcast was the best business decision I made
Some of the biggest lessons I’ve learnt from 4 years in business
What the future holds for The Social Bolt, and the big-picture dream vision for this business
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When a Launch Doesn't Go to Plan: What to Do Next (with examples)
01 May 2023
00:13:24
My launches don’t always go to plan.
Shocking, I know, for this so-called “launch wizard”.
But the reality is that sometimes…
The tech dogs like to test me with tech issues
Instagram engagement goes down the toilet mid-launch
The unsubscribes and unfollows pile up
There are multiple days in a row without sales
All I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready”
I don’t even come close to hitting my launch goals
In fact, there’s usually some version of this in every single launch.
So, in today’s episode of the How I Do Content Podcast, I want to take you behind the scenes of a launch of mine that didn’t go to plan – my most recent launch of the Introverted Biz-Wizard Mastermind.
I’m going to share with you my reflections on why it didn’t go to plan, and what lessons I’m taking from this launch to tweak and refine for future launches.
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21 Must-Have Tools to Grow Your Small Business to Six Figures (and Beyond!)
24 Apr 2023
00:14:28
If you’ve ever wanted a behind-the-scenes look into the backend of my business – you’re in luck!
Because on today’s episode of the How I Do Content Podcast, I’m sharing the tech tools and team that support Ned & I, and help create the magic you see on the front end.
You usually only see the finished product on the front end, but there’s a whole lot more that you don’t see when it comes to running a 6-figure business.
I’m sharing everything I use in my business, why I use it, and also some other options I know work - because sharing is caring right?!
This episode topic was HIGHLY requested by my Instagram fam – so I hope you find it super helpful and insightful!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
The Secret To Scroll-Stopping Brand Messaging That Makes Sales On Repeat
17 Apr 2023
00:11:58
I want to let you in on a little secret.
A way to get your ideal clients and customers to stop scrolling past your content…
To take notice and have your content speak so deeply to them, they think you’ve taken up residence in their head …
Which gives them no other option but to throw their money at you!
In today’s episode of the How I Do Content Podcast, I’m sharing the messaging shifts you need to make to stand out online and cash in.
Because THIS right here is the difference between crickets and consistent clients + cash.
And, in an online space where you’re competing for the attention of your community – you need to know how to master your marketing message.
To cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients or customers why they need YOU in their life – RIGHT NOW!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
4 Things To Focus On When Business is Slow
10 Apr 2023
00:10:43
Shall we talk about the dementor in the room?
No, it’s not just you – business IS a little slower than usual.
The economy, the cost of living, and an impending recession mean that consumers are more discerning with how they spend their money.
It’s not to say they’re not buying – it’s just at the moment it’s not as fast and free-flowing as it once was.
Most business owners I’ve spoken to are also experiencing a slower start to the year – slower sales, slower launches, increased decision time and lower engagement.
So now you can exhale knowing it’s not just you!
I also want to share what this means for you.
Because you don’t have to sit in the fear and uncertainty and let it consume you. It’s the perfect time to get proactive about where you’re spending your time in your business and what you’re going to do to navigate the current landscape.
So in today’s episode of the How I Do Content Podcast, I’m sharing the 4 things you can focus on right now to keep building momentum and making money in your business.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
212. The Messaging Strategy Behind My Multi 5-Figure Launch
11 Aug 2025
00:11:12
I’ve just wrapped up the most recent launch of my program Micro Messaging.
And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.
So this meant that my messaging + marketing needed to be on point.
I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice.
So in today’s episode, I’m going to take you behind the scenes of this launch and share the messaging that created a multiple 5-figure launch.
Because I want you to see what really good messaging looks like in a real-life launch.
So let’s dive in
Sign up for The Messaging Fasttrack
If you’re thinking, “OK, but how do I make my offers this irresistible?” – that’s exactly what we do inside the Messaging Fasttrack.
It’s the messaging intensive to position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season.
In our 90-minute 1:1 session together we’ll apply the Bolt 3D Framework to your offer. We’ll refine your offer messaging, map out angles that sell, and make sure your content is doing the heavy lifting to attract and convert the right clients.
You’ll also get Your Magic Messaging Spellbook – every angle, every content idea, all in one place. Pop it into ChatGPT and watch it spit out copy that sounds like you, not every other muggle online.
And for 2 weeks after, you get me in your back pocket on Slack – reviewing your content, working on your angles, and giving you the exact words to say in those “what do I write here?” moments.
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How to Create an In-Demand Offer in 3 Simple Steps
03 Apr 2023
00:11:38
A couple of weeks ago I launched my 90-minute intensive 'How to Create a Money-Making Personal Brand' sessions – and they quite literally flew out the door on their Nimbus 2000 broomstick.
My goal was to sell 10 intensives at the special launch price of $299 – and I hit that goal in a week!
I didn’t even get a chance to share some of the amazing content I had planned – so this was a very simple, low-key launch.
Now, this also wasn’t a fluke.
This is the third time I’ve launched 90-minute intensives at this price point.
And this is the third time I’ve sold them out – each quicker than the last.
Want to know how I did it?
Good, because you’re in the right place!
In today’s episode of the How I Do Content Podcast, I’m going to share the 3 things you need to focus on to create an in-demand offer that sells out.
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How to Create a Client-Attracting Lead Magnet with Kate Emiley
27 Mar 2023
00:52:39
You have your email list because you’re a smart business owner…
But how the heck do you grow it beyond your mum and your best friend?
Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list.
People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there and buy from you.
So, on today’s episode of the How I Do Content Podcast, the magical Kate Emiley is here to help!
Kate is a content strategist and educator with over 10 years of experience in marketing.
She’s also a lover of dogs and a toddler mum!
Her mission is to empower passionate service businesses to confidently grow their community, build connections, and convert clients on autopilot using email marketing, which she shares inside her course, Effortless Email Marketing, and on her YouTube channel.
I’ve been following Kate for nearly 5 years, and she always shares super practical tips to help you effectively implement marketing strategies in your business.
So if you’re ready to create a client-attracting lead magnet – let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Why Kate loves email marketing, and how to use it alongside your social media channels
How to get people to sign up for your email list, and nurture them into paying clients
Kate’s tips to create a lead magnet that not only grows your community but also attracts soulmate clients to your business, without having to fight a bloody algorithm
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Six Tips For Building A Standout Brand In 2023 with Suz Chadwick
20 Mar 2023
00:51:18
As more and more businesses market and sell their offers online, this means increased competition to get your business and your offers in front of your ideal clients.
Your ideal buyers have endless options – so how do you stand out online when it feels like there are a million other [insert what you do here]s?
And no, doing what you’ve always done is not going to cut it!
The secret spell to making consistent sales in your business in a competitive online space – comes down to creating a memorable and bold personal brand.
And today’s guest on the How I Do Content Podcast is the perfect example of the power of a personal brand.
Today’s guest is the magical Suz Chadwick
Suz is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarity, courage, and CEOing at the next level.
If you want to be the go-to person in your industry, or you want clients clambering for your brand of awesome sauce – then you're in luck!
With over 15 years as a brand consultant working with global brands and entrepreneurs, leaders, and teams, Suz knows what works when it comes to creating a business, mindset, and brand that helps you stand out.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
What it requires to build a bold + memorable personal brand
How you can create an authentic and bold personal brand that stands out online and calls in those dream clients and customers
How introverts can stand out online without being the loudest person in the room
Connect with Suz Chadwick
Follow Suz on Instagram at https://www.instagram.com/suzchadwick/
Listen to the Brand Builder’s Lab Podcast at https://suzchadwick.com/podcast/
Find out more at https://suzchadwick.com/
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Strategies for Boosting Business Profit: 4 Expert Tips from Money Mentor Clare Wood
13 Mar 2023
00:43:16
Are you BFFs with your business finances, or would you rather hang out with Voldemort than think about money?
The stories you have around money could be limiting your earning capacity, so it’s kinda important to understand your numbers so you can create more money magic in your business.
Today’s guest on the How I Do Content Podcast is here to help you!
Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter – she uses her money-making mentoring powers for good and supports service-based businesses to scale while creating a lifestyle they love.
She runs The Profit Academy, an online school created to help business owners increase their profits exponentially.
In today’s episode, Clare shares some practical strategies to help you get comfortable + confident with your numbers and why transforming your relationship with money will help you increase the amount of profit you can earn.
Let’s create some money magic!
Things You’ll Learn in this Episode of How I Do Content
The numbers you need to know as a business owner
How you can start feeling more confident about your money TODAY
Clare's advice for business owners who want to increase their profit in 2023
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How My Baseline is $10k+ Months + How You Can Create It Too
06 Mar 2023
00:13:16
Give me consistent cash and I’m as happy as Hermione at exam time.
Over the last 4 years, I’ve built a consistent $10k+ cash baseline in my business. It means $10k months are the minimum for my business – and anything I earn on top of that is a magical bonus.
Now I didn’t get to this baseline by getting caught up in the latest trends or being distracted by shiny shit.
I’ve prioritised the boring basics:
Offer creation
Messaging & Marketing
Launching & Selling
Creating a memorable personal brand
Building & nurturing my community
I’ve consistently done the things that many people avoid because they’re too busy focusing on how to create a viral Reel or quantum leap to 6-figures overnight.
These boring basics might not give you the same excitement rush as seeing Harry Styles in concert BUT you better fucking believe they work.
And the businesses that DO prioritise these boring basics – are the businesses that stick around for a long time.
So in today’s episode of the How I Do Content Podcast, I want to share with you how you too can create a baseline of $10k+ months.
Let’s do this!
Join the Introverted Biz-Wizard Mastermind And if you’re ready for consistent cash in your business – I invite you to join me inside the Introverted Biz Wizard Mastermind.
This is Hogwarts for introverts in business, and the place for you to grow to $10k+ months and beyond.
Doors for the March 2023 round are closing very soon – so if you want in, let’s make it happen!
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Why You As An Introvert Need A Mastermind More Than 1:1 Coaching
27 Feb 2023
00:10:17
As an introvert, I KNOW you love your alone time, and that a group of people is not your idea of a good time…
However, there’s one situation where a group of people is actually a good time.
It’s something that’s good for you AND your business – and that’s a group mastermind.
Now hear me out! I’ve been part of a mastermind in one way or another since 3 months into my business and, as you know – I’m a raging introvert!
I’ve been working with my coach for 4 years, and after doing 1:1 coaching with her first, she then decided to transition her business model to a mastermind model.
I was invited to join the first round of her mastermind and I’m not going to lie – I wasn’t totally sold on group coaching or being in a group with people I didn’t know.
But 4 years later here I am – still working with the same coach, and still in a mastermind. I’m also a support coach for one of my coach’s masterminds AND I’m the Head Wizard inside the Introverted Biz-Wizard Mastermind.
So I know my way around a mastermind, and I’ve experienced the magic that happens inside these containers.
In today’s episode of the How I Do Content Podcast, I’m sharing 3 reasons why masterminds and introverts are a match made in heaven!
Don’t believe me – let’s get into it!
Join the Introverted Biz-Wizard Mastermind If you’re an introvert in business who is weighing up your options between 1:1 coaching and a mastermind – you should really check out the Introverted Biz-Wizard Mastermind.
The positives of the Introverted Biz-Wizard Mastermind are:
You get the best of both worlds – 1:1 coaching AND group coaching
I cap the number of wizards at 10 to keep the mastermind small and intimate – you’re not one of many on the calls with limited access to the coach
Your coach is an introvert just like you and is there to support you to create a business that amplifies your strengths
And even though I KNOW you love your time alone – you don’t have to do business alone.
That’s why I created this mastermind specifically for introverts.
So come join us! The doors are currently open for the March round and I’d so love to support you to take your business to the next level – the introverts’ way!
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How to embrace your unique blend of magic & reach your first 10k month with Chayla Taylor
20 Feb 2023
01:07:38
A $10k month is often one of the first goals you set when you start your business.
And if you’ve hit a $10k month before, you’ll know how exciting it feels when you reach it for the first time. I can still remember my first $10k month and, honestly, I still feel excited when I hit $10k months.
And if you’re yet to reach that milestone, not to worry, because today’s guest on the How I Do Content Podcast recently hit her first $10k month and is going to share how she did it!
Today I’m talking to my amazing client & friend, Chayla Taylor.
Chayla is a photographer – but this label doesn’t even come close to describing this magical human.
In her own words, she’s a fat, feminist photographer based in Perth Western Australia with 15 years of experience behind the camera – but that’s not what sets her apart.
She’s a posing expert and will have you looking (and feeling) your most fabulous self.
She’s passionate about body positivity, fat acceptance, neurodivergent advocacy and self-love.
She’s a creative genius, and I’m always blown away by the ideas and themes she dreams up for her photoshoots and the results are always a knockout.
Chayla also has the most infectious laugh (which you will soon hear) and working with her is always a fun and hilarious experience, full of genuine warmth.
I’m lucky to have witnessed her incredible growth in the past 18 months.
She’s taken her business from inconsistent bookings and revenue to consistently booking out her photoshoots and also hitting her first 10k month – all while being proudly too much and sparkling and giggling her way through it.
In today’s episode, we dive into how she has embraced her unique blend of magic & in doing so created an incredible business that is uniquely Chayla.
You’ll love Chayla as much as I do, I just know it!
Things You’ll Learn in this Episode of How I Do Content
How Chayla has embraced her unique blend of magic to create a business that’s uniquely Chayla
Chayla’s favourite things about being a photographer and how she channels her creativity to dream up magical photoshoot themes
What you should focus on to reach your first (or next) $10k month in 2023
If you want to be supported by me to embrace your introverted superpowers and grow your business to $10k months and beyond – the Introverted Biz-Wizard Mastermind is where it’s at.
If you’ve ever been told you’re too quiet or you need to be louder to be successful – I call BS.
You don’t need to change who you are and I don’t want you to. The world needs introverts to do their thing without being pressured into doing things they don’t want to.
Introverts are pretty fucking powerful, and when you embrace your personality, you own it and you harness its magic - watch the fuck out, world.
Enrolments are currently open for the March round and I’d love to support you to embrace your unique blend of magic.
You can find out more and sign up at www.thesocialbolt.com.au/mastermind or come on over to Instagram @thesocialbolt and slide into my DM’s and let's chat.
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The exact mindset you need to make social media your bitch as an introvert
13 Feb 2023
00:11:07
Mindset is a HUGE part of what I do.
It’s not something I talk about a whole lot in my content, but it’s always a key piece of how I support my clients.
Now, mindset is something you’ll be navigating whether you’re an introvert or not. But when you throw in the fact that the online space can favour the more extroverted – introverts in business can find themselves faced with different mindset challenges.
And that’s why the first module of the Introverted Biz-Wizard Mastermind is on mindset, and often on our group coaching calls I’m coaching my wizards through mindset challenges they’re navigating.
One of my core values, and something I support my clients with, is not attempting to change who you are so you fit in online – but instead embracing your unique blend of magic (your introverted superpowers) and creating your own unique place in the online space.
Now, the hot topic in my community and my mastermind currently is social media, and specifically how to navigate it as an introvert.
Because it CAN totally feel like the extroverts' playground, and something that does feel challenging – but it always comes down to how you choose to use it and the mindset you need to adopt to make it work FOR you.
So, in today’s episode of the How I Do Content Podcast, I’m taking you through the exact mindset you need to make social media your bitch as an introvert.
This is how I navigate social media as an introvert, and it’s helped me to build my business and do it in a way that is uniquely me.
So let’s begin.
Join the Introverted Biz-Wizard Mastermind
If you’re an introvert in business and want further support to build a magnetic mindset and create an introvert-friendly business strategy that lights you the fu*k up – the Introverted Biz-Wizard Mastermind is for you.
Over 6 magical months together we’ll go deep to finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money.
It’s a mix of small group coaching and 1:1 support to make sure you get the personalised support you need to build a business filled with things that set your soul on fire!
Spots are limited and already filling, so don’t wait around until the Dark Lord returns – take action NOW!
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How to take your online business from $100K to $1 million as an introvert with Steph Taylor
06 Feb 2023
00:56:23
As I always say – you don’t need to be an extrovert to be good at business or to have a successful business.
You can be an introvert AND build a 6 or 7-figure business.
But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable.
Let me be clear – it’s not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit differently.
And today’s guest on the How I Do Content Podcast is someone who really embraces their introverted superpowers and in doing so has built a phenomenal business – and that’s Steph Taylor.
Steph is an online business strategist, who helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they’re offline.
In 12 months, Steph took her online business from $100K to $1 million. And the best bit? This didn’t come with the trade-off of more hustle and more time. In fact, by creating a solid online business and sales engine, she was able to take weeks off to hike around the outback with a tent on her back, and be off the grid for a month in a campervan with her furry best pal, Archie.
By leaning on strategy over tactics, value over the hard sell, and longevity over quick wins, Steph believes that a successful online business shouldn’t feel like you’re pushing an elephant up the hill, but instead should feel fun, flowy, and fulfilling.
With her podcast, Imperfect Action, that’s clocked over 1.5 million downloads and is supporting over 4,000 paid students and counting, Steph today teaches online businesses how they too can create financial, choice, time, and location freedom through her framework that blends strategy, content, sales, systems, and mindset.
Because let’s be real: your online business shouldn’t fall apart simply because you weren’t “on the tools”, simply because you finally took that holiday, or simply because you didn’t post that reel.
This conversation is filled to the brim with next-level magic – we talk about so many aspects of running an online business and how Steph took her business from $100K to $1 million as an introvert in business.
You’ll LOVE this conversation – so let’s get started.
Things You’ll Learn in this Episode of How I Do Content
Steph’s experience as an introvert in business
The key mindset and strategy pieces that supported Steph to take her business from $100K to $1 million in 12 months
What Steph would focus on if starting her business from scratch
Steph’s business predictions for the online space in 2023
Sign up for: How to stand out in the online space as an introvert in 2023 – The Workshop
If you're an introvert in business and want to unlock the spells to help you stand out in the online space in 2023 – this is your last chance to sign up for this workshop!
This 90-minute workshop (held THIS Thursday 9th February) will support you to build a magical business that feels GOOD + makes you SIRIUS money – without you having to sign up for a Transfiguration Class to become an instant extrovert (ewww no thanks!)
Ticke
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Understanding your human design to amplify your strengths as an introvert with Cat Skreiner
30 Jan 2023
00:55:42
Running a business is probably the greatest personal development journey there is. You learn a whole lot about yourself as you navigate business life:
Your strengths
Your weaknesses
What you like
What you don’t
And it can also open up new ways of thinking, doing business and learning about yourself.
One of my first new discoveries as a business owner was human design.
I’d never heard of it prior to starting my business, and I should also mention I wasn’t a massively spiritual person.
But when I learnt more about human design and my human design type (for reference I’m a 4/6 emotional Manifestor) it was a big permission slip to own my strengths and build a business that works for me!
So, on today’s episode of the How I Do Content Podcast, I’m diving into all things human design with my magical friend Cat Skreiner.
Cat is an energetic business strategist and Human Design guide who works with conscious entrepreneurs and business leaders seeking to understand and embody their unique energetic blueprint to achieve more ease, flow and abundance in their personal and professional lives.
Cat is also an introvert and such a wonderful example of what’s possible for you and your business when you amplify your superpowers and create a business that supports you to thrive.
In today’s episode, Cat shares how knowing your human design helps you to create an aligned and abundant business and how human design changed her life and business.
You’ll also get an insight into my human design profile as Cat does a mini-reading for me.
So let’s begin!
Things You’ll Learn in this Episode of How I Do Content
How knowing your human design helps you to create an aligned and abundant business
NEW WORKSHOP: How to stand out in the online space as an introvert in 2023 This is my new 90-minute workshop where I’ll guide you through the strategy, storytelling and sales spells you need to stand out in the online space without trying to compete with loud extroverts by attempting to do loud extroverted things.
This workshop will take place on Thursday 9th February at 10.30 am Perth time.
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211. Your Client Journey Could Be Costing You Clients. Here's How to Fix It with Mariana Gaona Lopez
04 Aug 2025
00:39:23
I know you probably didn’t start your business because you’re obsessed with systems and processes.
But this comes with the territory of running a business.
And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.
So it’s time to put on your big girl pants and get this shit sorted right now.
The good news is that there are magical unicorns who LOVE all things systems, processes, automations and client journeys – including today’s guest on the How I Do Content Podcast Mariana Gaona Lopez.
Mariana is the systems-obsessed digital ops gal behind Pink Ocean Virtual Solutions – and she’s the one service providers call when their backend’s a mess and they’re ready to stop drowning in admin and actually enjoy the work they’re good at.
Think: Moxie CRM setups, workflow automations, inbox cleanups and SOPs – all customised to support your brain, your energy, and the way you do business.
In this episode, we chat about the biggest mistakes business owners make when it comes to systems, how your messaging has to match your client experience, and the one automation every service provider needs yesterday.
So if you’ve been winging it and hoping for the best – this episode is your system's wake-up call.
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A new way of doing business. How to prepare yourself and your business to bloom with Jess Miller
23 Jan 2023
00:57:34
The last couple of years have often felt like being put through the washing machine several times – right? But right now I’m sensing a shift.
I know many business owners who are ready for change. A change in the way they run their businesses. And a change in the way they live their lives.
To quote Christine Caine – “Sometimes when you're in a dark place you think you've been buried, but you've actually been planted.” And, after being planted for the last couple of years, we’ve reached a point where we’re ready to bloom.
But first, we need to create the right conditions to do so.
And to help you give your life and business a little TLC – today’s guest on the How I Do Content Podcast is here to share her perspective on doing business in 2023.
It’s been a long time coming, but I’m so excited to chat about all things life + business with the wonderful Jess Miller.
Jess is a deep-thinking, big-feeling, joy-seeking revolutionary.
As an integrative business coach, she supports change-making women to redefine success, reclaim their true essence, and recalibrate their bodies so they can cultivate a business and life that feels like home.
She is such a wealth of knowledge when it comes to running a successful business (both brick + motor and online). She’s also a mama to Charlotte, and her husband Pablo is my wonderful podcast editor.
Jess is someone I’ve been inspired by and looked up to longer than the Social Bolt has been in existence. Her Make Your Mark summit back in 2019 opened up a whole world of successful female-led businesses to me and now I’m so lucky to consider her a friend.
In today’s episode, Jess shares what you can do to prepare yourself and your business to bloom in 2023.
So, if you’re ready to navigate business life in a way that feels good for you and also grows your business – let’s begin!
Things You’ll Learn in this Episode of How I Do Content
What you can do to prepare yourself and your business to bloom in 2023
What’s actually important when it comes to growing your business in a way that’s sustainable and nourishing
Jess’s hopes for the online space in 2023 and her advice for other introverts in business
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Introvert Looking to Grow Your Business This Year? Here’s What You Need to Know
16 Jan 2023
00:15:58
2023 is well underway, and if you’ve set your goals for the year ahead and sustainable business growth is one of them – you’re in the right place.
In today’s episode of the How I Do Content Podcast, I share with you the 4 key areas to focus on if you want to grow your business in 2023.
The 4 areas I touched on in today’s episode are key foundations of business success, and they’ve supported me in increasing the revenue and profit of my business each and every year for the past 4 years.
Of course, I’m coming at this from an introvert-friendly perspective but if you’re an extrovert this doesn’t mean what I’m about to tell you won’t be just as potent and powerful for you too.
So let’s dive in!
FREE DOWNLOAD – 5 introvert-friendly marketing & sales scripts to win clients online With one tap of your wand you’ll unlock the introvert-friendly marketing and sales scripts I use in my business to call in Beyonce-level clients on repeat.
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Online Business Predictions for 2023
09 Jan 2023
00:12:19
Welcome back to a new year and a new season of the How I Do Content Podcast.
I’ve missed you!
I hope you’re feeling rested, refreshed and ready to create incredible magic in your business this year – I know I’m bloody excited to dive in.
To kick off the new year and the first episode of the year I’ve dusted off my crystal ball and am sharing my online business predictions for 2023.
I’m spilling the tea on what you can expect and prepare yourself for in the online business space this year.
So let’s kick off Season 3 of the How I Do Content Podcast!
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
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