Host-Read Ads (Audio) - TWiT

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https://twit.tv/shows/host-read-ads
148 shares
https://twit.tv/people/lisa-laporte
75 shares
https://twit.tv/
11 shares

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HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels

Episode 85

Thursday, August 8, 2024 • Duration 06:21

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences

Episode 84

Friday, July 26, 2024 • Duration 03:44

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level!

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 75: TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more!

Episode 75

Thursday, March 28, 2024 • Duration 01:54

Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

Episode 74

Thursday, March 7, 2024 • Duration 02:03

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 73: Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights

Episode 73

Thursday, February 29, 2024 • Duration 01:36

Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 72: 2024 TWiT Audience Metrics - Inside the Minds of Tech Podcast Fans

Episode 72

Friday, February 23, 2024 • Duration 02:56

Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 71: It Takes 8 Weeks for a Podcast Ad to Blossom - Why Podcast Ads Take Time To Work

Episode 71

Friday, February 16, 2024 • Duration 02:25

On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 70: TWiT's Goodie Bag for Direct Brands - Believe in the Power of Partnerships

Episode 70

Thursday, February 8, 2024 • Duration 03:12

Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in authenticity and aligned with listener values. Lisa's insights offer a roadmap to creating partnerships that don't just exist but thrive.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 69: TWiT's Partnership Process Overview - The Anatomy of a Successful Podcast Ad Campaign

Episode 69

Thursday, February 1, 2024 • Duration 07:24

Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 68: Brands - Do Not Talk Yourself Into A Downturn in 2024 - Conquering Economic Fear

Episode 68

Thursday, January 25, 2024 • Duration 02:28

This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the importance of advertising through genuine avenues such as host-read podcast ads for building trust and ensuring a robust comeback. Tune in to hear why it's important to secure your brand's place at the forefront when the economy bounces back.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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Host-Read Ads (Audio) – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Host-Read Ads (Audio) – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other8

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other8

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