Home Care Marketing & Sales Mastery by Approved Senior Network® – Details, episodes & analysis

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Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top.

Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements.

To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape!

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What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.

Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out.

Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry.

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Unlock the secrets to forging strong partnerships in the home care industry with our special guest, Kathy Jacobs, owner of Together in Caring Geriatric Care Management. Kathy shares her expert insights on what geriatric care managers look for in home care agencies, the habits behind their referrals, and the factors that influence their choices. Learn how to enhance communication and trust to elevate client care, understand clients' readiness for home care, and navigate their resistance to accepting help. 

Dive into the pivotal role adult children play in the transition to home care and discover how geriatric care managers collaborate with them to ensure comprehensive support for their elderly parents. We'll also discuss the crucial challenges family caregivers, especially spouses, face and how introducing home care services can prevent burnout and provide much-needed relief. You'll hear from Annette and Gabby on the additional support needed in various care facilities and get practical advice on selecting a qualified geriatric care manager. 

Finally, we explore the positive impact Geriatric Care Managers (GCMs) have on healthcare outcomes, from reducing hospitalizations to better chronic disease management. Celebrate wellness with creative ideas for special occasions and learn about strategies for team appreciation and caregiver support. Don't miss Kathy's invaluable advice on fee structures, matching the right professional to specific needs, and ensuring ongoing support tailored to each family's unique circumstances. Join us for a comprehensive discussion packed with essential information to enhance your approach to geriatric care management.

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https://www.asnmarketingplan.com/sci-netcast-stephanie-gremaux-author-navigating-nursing-homes/

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https://www.asnmarketingplan.com/sci-netcast-kristin-johnson-wentworth-senior-living/


Find Wentworth Senior Living Here: https://wentworthseniorliving.org/

Kristin joined Wentworth Senior Living in 2001 first as a Resident Assistant. A few years later she briefly relocated to Pennsylvania but returned to WSL in 2010, and has since held positions as an LNA, Health Resources Coordinator, and Senior Operations Manager. Most recently as Director of Resident Services, she manages facilities, housekeeping, transportation, dining services, and operations in addition to the WSL Safety Program.

She was inspired by her mother and grandmother who were both nurses. Kristin is always ready to help others and does so with a smile on her face. She is a great asset to the WSL team. 

Full Transcript

Valerie VanBooven:

This is Valerie VanBooven with The Senior Care Industry NetCast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get to it and in a few sentences, tell us who you are and what you do.

Kristin Johnson:

Hello there. My name is Kristen Johnson. I’m the Director of Support Services at Wentworth Senior Living in Portsmouth, New Hampshire. I am the Director of Support Services, as I just said. And I am responsible for our operational oversight, training and development incentives and I also oversee our facilities and operations.

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https://www.asnmarketingplan.com/home-care-websites-generate-home-care-leads/

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Caregiver Recruiting Training Session 4, October 2021
https://www.asnmarketingplan.com/caregiver-recruiting-training-session-4-of-4/

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https://www.asnmarketingplan.com/caregiver-recruiting-training-session-3-of-4/

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Caregiver Recruiting Session 2, October 2021

https://www.asnmarketingplan.com/caregiver-recruiting-training-session-2-of-4/

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Caregiver Recruiting Training Session 1, October 2021

https://www.asnmarketingplan.com/caregiver-recruiting-training-session-1-of-4/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev