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Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top.

Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements.

To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape!

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What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.

Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out.

Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry.

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Unlock the secrets to forging strong partnerships in the home care industry with our special guest, Kathy Jacobs, owner of Together in Caring Geriatric Care Management. Kathy shares her expert insights on what geriatric care managers look for in home care agencies, the habits behind their referrals, and the factors that influence their choices. Learn how to enhance communication and trust to elevate client care, understand clients' readiness for home care, and navigate their resistance to accepting help. 

Dive into the pivotal role adult children play in the transition to home care and discover how geriatric care managers collaborate with them to ensure comprehensive support for their elderly parents. We'll also discuss the crucial challenges family caregivers, especially spouses, face and how introducing home care services can prevent burnout and provide much-needed relief. You'll hear from Annette and Gabby on the additional support needed in various care facilities and get practical advice on selecting a qualified geriatric care manager. 

Finally, we explore the positive impact Geriatric Care Managers (GCMs) have on healthcare outcomes, from reducing hospitalizations to better chronic disease management. Celebrate wellness with creative ideas for special occasions and learn about strategies for team appreciation and caregiver support. Don't miss Kathy's invaluable advice on fee structures, matching the right professional to specific needs, and ensuring ongoing support tailored to each family's unique circumstances. Join us for a comprehensive discussion packed with essential information to enhance your approach to geriatric care management.

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https://www.asnmarketingplan.com/sci-netcast-stephanie-gremaux-author-navigating-nursing-homes/

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https://www.asnmarketingplan.com/sci-netcast-kristin-johnson-wentworth-senior-living/


Find Wentworth Senior Living Here: https://wentworthseniorliving.org/

Kristin joined Wentworth Senior Living in 2001 first as a Resident Assistant. A few years later she briefly relocated to Pennsylvania but returned to WSL in 2010, and has since held positions as an LNA, Health Resources Coordinator, and Senior Operations Manager. Most recently as Director of Resident Services, she manages facilities, housekeeping, transportation, dining services, and operations in addition to the WSL Safety Program.

She was inspired by her mother and grandmother who were both nurses. Kristin is always ready to help others and does so with a smile on her face. She is a great asset to the WSL team. 

Full Transcript

Valerie VanBooven:

This is Valerie VanBooven with The Senior Care Industry NetCast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get to it and in a few sentences, tell us who you are and what you do.

Kristin Johnson:

Hello there. My name is Kristen Johnson. I’m the Director of Support Services at Wentworth Senior Living in Portsmouth, New Hampshire. I am the Director of Support Services, as I just said. And I am responsible for our operational oversight, training and development incentives and I also oversee our facilities and operations.

READ MORE ON OUR WEBSITE...

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https://www.asnmarketingplan.com/home-care-websites-generate-home-care-leads/

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Caregiver Recruiting Training Session 4, October 2021
https://www.asnmarketingplan.com/caregiver-recruiting-training-session-4-of-4/

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https://www.asnmarketingplan.com/caregiver-recruiting-training-session-3-of-4/

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Caregiver Recruiting Session 2, October 2021

https://www.asnmarketingplan.com/caregiver-recruiting-training-session-2-of-4/

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Caregiver Recruiting Training Session 1, October 2021

https://www.asnmarketingplan.com/caregiver-recruiting-training-session-1-of-4/

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EP 144 SCI Netcast: Linda Fodrini-Johnson Consulting/Counseling

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EP 143 SCI Netcast: Brian Chelminiak- CAAVO and Aufderworld

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EP 142 SCI Netcast: Tim Rowan- The Rowan Report

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EP 141 SCI Netcast: Julia DelGreco, Preferred Care at Home

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EP 139 SCI Netcast: Pamela Baird, HCareEXEC

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EP 138 SCI Netcast: Lynessa Stone, Advanced Health Care

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https://www.asnmarketingplan.com/home-care-marketing-more-home-care-referrals/

Hey there. This is Valerie. I am really great at assuming everybody already knows how to do this, but it was brought to my attention that not everybody does. So I’m going to talk today about how to get yourself organized to visit referral partners in your local area. I’m talking to those of you who own home care businesses, home healthcare businesses, assisted living facilities, care homes. I’m talking to elder law attorneys, long-term care insurance agents. I’m talking to everybody in the senior service business. Any one of you could take yourself or a sales person and do this method in order to reach out to people in your local area. This isn’t new or novel. This is just your basic step-by-step way to get yourself organized and hold yourself accountable for reaching out to people in your local area and forming relationships with them and maybe getting some business from them.

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https://www.asnmarketingplan.com/home-care-seo-home-care-leads/

Hey guys, it’s Valerie. I want to show you another example of what excellent website design and excellent SEO, and I don’t mean your momma’s SEO, I mean, today’s SEO will do for a website. Now, this is a little project I’ve been working on that is just kind of on the side. I picked one of the most competitive places in the United States, Miami Dade County, Broward County, Palm Beach County, and I put up a website. I put up a website that’s brand new. It’s never been seen before. It’s never been indexed. The website domain name has no history. I just made it up. I put it up on the internet and I put up pages and I put up some information on it.

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https://www.asnmarketingplan.com/more-home-care-leads-home-care-website/

Hey there, this is Valerie. We’re going to talk about how to get more leads from your home care or senior care website. How to get more leads from your home care website or your senior care website. Depending on what business you’re in in the senior care market, this applies to everybody. The first thing I want to show you about your home care website is how it looks on different devices. And some of you may have never seen this before but I will tell you that if you go to emi.responsivedesign.is and you put your website address in, you’ll be able to see what your website looks like on different devices. And so one of the ones that I want you to pay particular attention to is the mobile version. And I know this is kind of far away. Let’s see if I can take a screenshot and make it a little bigger but the phone number on this website is not only the first thing that you see, let’s see if I can make this big. Big so you can see. Big.

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https://www.asnmarketingplan.com/sci-netcast-sam-lowy-reverse-mortgages-seniors/

This is Valerie VanBooven with The Senior Care Industry Netcast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get started. In a few sentences, tell us who you are and what you do.

Sam Lowy: SamLowy.com Reverse Mortgages

Thank you, Valerie. Thank you for inviting me here. My name is Sam Lowy. I’ve been helping seniors for 18 years now and specialize in reverse mortgages. I’ve started in the industry years ago, helping them plan for long-term care and realized that a lot of people just don’t have enough funds to buy long-term care insurance, some of them are not healthy enough to get long-term care insurance and the reverse mortgage has changed in a lot of ways, which is why I now educate people about it.

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https://www.asnmarketingplan.com/this-is-what-your-home-care-website-looks-like-on-schema/


What Does Schema Look Like on Your Home Care Website?

Hey, everybody. I wanted to give you a chance to see something that nobody else is ever probably going to show you about your website, but I’m going to show you today, and this has to do with how Google sees your home care website. Google doesn’t see all the pretty stuff on the front that we always look at. They see this. This is what Google… Google is just a computer, right? And Google is a relational database. So all of this gobbledygook right here is what Google sees, and if this gobbledygook is wrong or if there’s not enough information there, then Google’s like, “Whatevs,” but if there’s a lot of information and everything is connected on the inside of your website and everything is coded correctly, this is what Google sees. So I want to show you a couple of things. This is called schema code. So I don’t know if I can… Let’s see. Okay. So schema code… I know. This is all crazy Greek stuff, but schema code starts somewhere in here and it goes on and on throughout. This is just the homepage of this website.

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https://www.asnmarketingplan.com/home-care-marketing-how-to-write-a-blog-post-that-google-will-love/

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https://www.asnmarketingplan.com/home-care-website-rank-1st-page-google/


Have you ever wondered WHY your home care website does NOT rank on the first page of Google? Mystery solved! Watch this video!

Hey guys, it’s Valerie. I want to show you an example of what it looks like when your home care website is killing it in a local area, or a big area. Okay. The first thing I want you to know is that I am not a big fan of optimizing a website for an entire state. Unless you actually serve the entire state and have multiple locations across that state, there’s no reason to do this.

However, in some cases, like this client we’re about to talk about, it makes it worth your while if you are one of the largest providers in the state, even though you don’t service the whole state. And it’s hard to explain, but this was important to them. And we just redid their website. And we did it in an amazing, large, complicated SEO way, so that they not only dominate their entire state, but they dominate their local areas, many of them.

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Discover how to forge meaningful relationships with geriatric care managers and elevate your home care business in our latest episode. Featuring insights from seasoned professionals Lisa Marsolais, Annette Ziegler, and Valerie Van Booven, we unpack the critical roles these experts play in ensuring the well-being of elderly clients. Learn from Annette's firsthand experiences about the invaluable support geriatric care managers provide, especially during complex medical and psychological situations.

This episode shines a light on the exceptional services offered by geriatric care managers, from crisis intervention to navigating transitions from hospitals to home care. With costs ranging from $150 to $300 per hour, these professionals are indispensable for families facing challenging care decisions. Understand the pivotal connections they have with elder law attorneys, social workers, and hospitals, and how these referrals can enhance the quality of care for your clients.

Connect with us as we highlight Kathy, an accomplished geriatric care manager whose dedication goes above and beyond, sometimes offering free services to her clients. We also provide creative networking tips, including themed giveaways for events like National Hydration Day and Father's Day, designed to build lasting relationships with potential referral sources. Tune in for a blend of practical advice, inspiring stories, and unique strategies to leverage partnerships in home care and geriatric care management.

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https://www.asnmarketingplan.com/ep-132-sci-netcast-home-care-marketing-with-google-my-business-important/


Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonline

Valerie VanBooven RN BSN:

Hey, everybody. It’s Valerie. Hopefully you can hear me. I’m going to check my phone and make sure that you can hear me. Just give me one second here. We’re going to go to Facebook. We’re going to go to the public group and make sure you can see me on the screen. Okay, so let’s see if we can hear me. Stay one second here. We’re going to go to Facebook. Yay! We’re going to talk about Google My Business today. Let’s go to my computer. The first thing we’re going to look at is Google My Business checklist.

Valerie VanBooven RN BSN:

Let’s see if we can make this any bigger for you. Now I got to turn this down, because otherwise I’m going to drive myself crazy. Pardon me. Google My Business has become more and more important as time has gone on. If you do not have access or ownership of your Google My Business listing, which is your directory listing on Google, you need to have it. I recommend to all of our clients that if they are not a franchise, typically if you’re a home care or senior care franchise of some kind, the franchisor will control your Google My Business listing.

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https://www.asnmarketingplan.com/ep-131-sci-netcast-home-care-marketing-with-tiktok-what/


Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonline

Valerie VanBooven RN BSN:

Hey everybody. This is Valerie and we are live on our Facebook page and in our group here at Home Care Marketing Online. And today, our class is about TikTok, which a lot of you are probably thinking to yourself, “No way, lady. I am not getting involved.” I thought the same thing, and in fact, I’m not a Snapchatter. I am barely an Instagram person. Ugh. I’m not a big fan of Instagram. I don’t know, it’s just a lot of work. But, I am fascinated with TikTok. And what I’ve learned is that not only are there a lot of age-appropriate things for all of us who do not care about TikTok stitches or dances or talking about our personal lives, there are so many not only funny things for, I’m 50 years old to give you some context, and there are some hysterical things that make me laugh and make me addicted to TikTok. It is insane.

Valerie VanBooven RN BSN:

There are lots of people on TikTok doing medical kinds of TikToks, and some of them are funny and some of them are parodies of stuff that happens in the medical world, but some of them are very serious and very informative and very educational and they’re awesome. And so, I know that this is a platform that you all and I, which let me just tell you right now, I have not mastered this, but I can tell you that I can use this to my advantage and you can use this to your advantage. And there are lots of different ways to do this. So, what I’m going to show you is, and this isn’t going to be a long class. This is sort of going to be a part oner, I believe. We’ll do a part twoer when I have something in addition to show you or whatever, but this is a part oner.

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https://www.asnmarketingplan.com/ep-130-sci-netcast-home-care-marketing-with-facebook-better-engagement-and-results/


Join our Home Care Marketing Online Facebook Group to See All of the Latest Videos: https://www.facebook.com/groups/homecaremarketingonline

Valerie VanBooven RN BSN:

Hi, everybody. I think we’re back. I’m going to go back into the group and we should be live again. Hello? Okay, we’re live. Let’s see if I can hear me. Can I hear me? Can I hear me? Got to make sure we can hear each other here. Okay, we’re live. Yes. Let’s see if I can… Yes, we can hear me.

Valerie VanBooven RN BSN:

Okay, let’s talk about fantastic Facebook posting and what is going to get you more traffic and more views and more of everything. The first thing I’m going to tell you is that for our clients, we do very specific things. We’re going to go to one of those clients we just started with and I’m going to show you what we do. Now, this is a brand new client. Alrighty. Whoops. I need all that. All right. I’m not sure why this is coming up. We’re going to view as a visitor, I think. Let’s see. We don’t want that. We want to… Oh, here, let’s view as me. More. Okay, that’s a little bit better.

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https://www.asnmarketingplan.com/netcast-home-health-care-financial-issues-accounting-with-kevin-linhart/

My name is Kevin Linhart. I’m a certified public accountant and a certified tax coach, and I’m the owner of KL Accounting Solutions. My firm specializes in assisting senior care businesses, and we take a very different and unique approach from your traditional accounting firms. We take a more focus on actually building a relationship with the clients and taking active interest in their business where traditional accounting firms you might only hear from them around tax time. We meet with our clients monthly and sometimes even more often than that. We learn about their business and their personal goals, their families, their hobbies, and that really allows me to understand their needs. And we focus primarily on advisory level services, such as cashflow projections and tracking, budgeting, forecasting, key performance indicators, industry benchmarking, and ratio analysis.

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https://www.asnmarketingplan.com/ep-128-sci-netcast-with-ken-accardi-from-ankota/

So my name is Ken Accardi. I run a software company called Ankota, and we make software for basically running non-medical home care agencies. Also, I am a college professor and I teach the next generation of the best and brightest how to do great things with computers and that’s that’s me in a nutshell.

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https://www.asnmarketingplan.com/ep-127-sci-netcast-with-andrea-nelson-leadership-a-la-brene-browns-dare-to-lead/

Hi, my name is Andrea Nelson, and I am an HR professional by sort of trade. I have created my own business called AND Consulting Group, and our mission is to create more courageous cultures, teams, and leaders. So, I work with leaders of organizations to help them with their personal courage and their leadership courage, and to help their organizations flourish.

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EP 126: Senior Care Industry Netcast: Lucille Faciane, ANX Hospice
https://www.asnmarketingplan.com/senior-care-industry-netcast-lucille-faciane-anx-hospice/

Hi. Thank you, Valerie. Thank you for the invite. My name is Lucille Faciane. I’m currently the administrator at ANX Hospice Care. We provide hospice services in the San Francisco, San Mateo, Santa Clara, and East Bay Area. I have worked for both non-for-profit hospital and for-profit hospice agency before I joined ANX Hospice. I’ve been a nurse for about 34 years, so lots of experience. Thank you.

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EP 125 Senior Care Industry Netcast with Bobbi Carducci - Carducci Caregiver Consulting
https://www.asnmarketingplan.com/senior-care-industry-netcast-bobbi-carducci/

Hi, I am Bobby Carducci. I'm a certified caregiving consultant and educator. I lead a caregiver support group. I'm the co-host of the podcast Rodger That, guiding you through the heavy haze of dementia. But the most important thing I do is educate caregivers on how to respond to dementia behaviors.

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https://www.asnmarketingplan.com/senior-care-industry-netcast-donna-rea/

Good morning, Valerie. Thank you so much for this opportunity this morning to record this podcast with you. My name is Donna Rea, and I’m the owner of Caring Transitions North Dallas Suburbs, and my daughter, Nicole Maher, and I operate this as a woman-owned-and-operated business. What we do is we do senior downsizing. We’re a one-stop shop for everything from sorting, organizing, packing, moving, resettling, including making the bed, hanging the pictures. And then we offer a array of liquidation options, including online auctions, traditional estate sales. We have clean-outs. We also have private buyer sales for those who may live in a gated community. And we have a fabulous team who are cross-trained to do every piece of what we offer in terms of services.

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https://www.asnmarketingplan.com/senior-care-industry-netcast-lisa-zoloty/

My name is Lisa Zoloty. I run an adult daycare center in Strongsville, Ohio. It’s called Sarah Center. It stands for senior adult recreation and health, and it’s just what it sounds like, where adults come to us during the week during daytime hours, seven to six, and we care for them here, so they can go home at night in the weekends and spend time with their families.

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Strap in for a masterclass in nurturing a flourishing home care service, where we zero in on the lifeblood of any 24-hour operation: client retention and communication. Our seasoned team, including Dawn, Lisa, and the invaluable Annette, a geriatric care manager with commendable dedication, unveils a treasure trove of wisdom. They unfold the subtleties of housekeeping, recount personal journeys, and guide you through the financial tightrope of billing stability amid the ever-present risk of client turnover. This episode is a wellspring of knowledge for those ignited with a passion for senior care excellence.

Picture this: marketers weaving through homes, gathering unfiltered insights to fortify client bonds, while outside, the leaves turn and December looms, threatening with its historical spike in client loss. We arm you with proactive marketing arsenals, from contests to educational blitzes, ensuring your services are engraved in the minds of healthcare professionals. We lay out a blueprint for success, from setting audacious goals like securing a new 24-hour client each week to extending client engagements with grace and innovation. All the while, Annette illuminates the tailored approach necessary for elderly care, ensuring each service is as unique as the clients we serve.

As the conversation shifts, we expose you to a variety of ingenious outreach tactics designed to keep your home care brand buzzing in the ears of social workers and case managers. Imagine the smile on a social worker's face as they receive a motivational stress ball or the gratitude when offered a free home safety assessment during National Safe at Home Week. Our personal stories of fostering connections over coffee with case managers will inspire you to inject that personal touch into every professional relationship. Prepare to elevate your home care business, as we share strategies and heartfelt advice that could reshape your future in the industry.

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Sue Gibson: www.slgseniorcare.com

Sure Valerie. I help families find assisted living, memory care, independent living, and board and care facilities for their aging loved ones. I do an in-depth care assessment to understand the care needs and then I hand pick two to four options that I think would be a good choice for the family and I provide the family with detailed fact sheets on each of the options. I check the state care and violation reports to be sure that I’m only recommending safe options and then I send the care assessment to the care homes or communities to make sure that the client is the right fit for the home or community. I then tour with my families, either live these days or sometimes still virtually via Zoom. I follow up 2, 7, and 30 days after move in to be sure all is going as planned. And my white glove service is absolutely free to the family. I am compensated by the hundreds of homes and communities in my territory.

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https://www.asnmarketingplan.com/ep-121-senior-care-industry-netcast-with-shelly-hartley-mindful-home-transitions/

Shelly Hartley: https://www.mindfulhometransitions.com/

Hello. Well first, thank you Valerie for your work in the Senior Care Industry. We appreciate this opportunity to share a little bit about our business today and I’ve enjoyed watching the other Netcast as well. So, my name is Shelly Hartley and I’m with Mindful Home Transitions and we are a senior-based business. What we do is we assist seniors and their families with the physical and emotional demands of rightsizing, decluttering, moving, organizing, and the entire move process from start to finish.

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https://www.asnmarketingplan.com/senior-care-industry-netcast-tina-baxter/


Tina Baxter: http://baxterprofessionalservices.com

Okay. Well, I’m Tina Baxter. I am a nurse practitioner and legal nurse consultant. My specialty is geriatrics and my subspecialty is geropsych. In addition to having my own clinical practice working with a company in Indianapolis, I also have my business where I help attorneys on medical malpractice, product liability, and personal injury cases.

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Learn More About Diane Finnestead

• Watch Her Videos- So You Have Medicare, Now What? https://youtu.be/SE9-gvv3yBM
• Navigating the Medicare Maze:? https://youtu.be/WQevVQeoIHw
• Her website: http://dianeinsurancestl.com/

Hi everyone, I’m Diane Finnestead. I’ve known Val for forever it seems like. We go way back, all the way to high school. I have known her, as she’s become a nurse, as she’s become a mother, as she’s become this amazing person for you with outreach. And what she knows me to do, is my background in long term care insurance, which has led me, the last seven years, to becoming a health insurance expert, a Medicare expert, they say. But I don’t trust anyone that says they’re an expert. Neither should you.

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Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry Netcast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get to it. In a few sentences, tell us who you are and what you do.

Shanele Healy: https://www.caringatheart.com/

Well, good morning, Valerie. Thank you so much for having me. My name is Shanele Healy. I am the owner of Caring at Heart Home Care. We currently have two locations, one in Charlotte, North Carolina, the other in Rock Hill, South Carolina. We’ve had the privilege of serving our communities for the last 13 years, assisting them with bathing, dressing, meal preparation, light housekeeping, transportation, medication management, respite for the family, just to give them a little break. So pretty much anything inside of the home or pretty much any residence or facility that they’re in, we can come in and provide care.

Valerie VanBooven RN BSN:

Awesome. I know you guys do a wonderful job because we’ve worked together over the years. So what is the best thing about serving aging adults?

Shanele Healy:

I would say the best thing for me is just seeing those smiles, getting those phone calls saying that mom is looking forward to Betty Jo coming today or them asking for specific caregivers. Just recently we had a client that unfortunately passed away, but we were mentioned in her eulogy. We were brought up in her obituary. Just the thing for me is just getting these compliments from the family and just the reassurance that I am in the right field and I am where I am supposed to be. So, that’s what…

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Founder & CEO Right to Music, Public Speaker, Founder Music & Memory, Subject of Alive Inside Sundance award winning doc

Dan’s website: https://righttomusic.com/

When the producers of an amazing new documentary called “Alive Inside” loaded a clip from their film to YouTube, they weren’t prepared for the response. It quickly attracted more than 6 million views and stunned viewers with its heart-warming video of an elderly man with dementia coming alive when the music of his youth is played for him. 

“Alive Inside” profiles seven elderly people suffering from dementia and shows the transformation that occurs when they’re given iPods loaded with their favorite songs from years ago. 

Dan Cohen is the Executive Director of Music and Memory, the iPod Project, and he started it in 2006 when he was a social worker. He says it occurred to him to reach out to long-term facilities and ask who was using iPods. He discovered none were. Music is such an integral part of recreation in nursing homes but given limited resources in this country, long-term care facilities are forced to focus on group activities rather than individual interests, Dan says. 

He launched this project to get iPods into nursing homes because he realized if he himself was in one, he’d want to hear the music that appealed specifically to him, not the entire group. 

And he was amazed by the reaction from the patients. 

He explains how music is able to tap into people’s long-term memories. Even those people who no longer recognize their families suddenly become talkative and animated when they listen to the songs they listened to when they were young. He says no matter how ravaged someone’s brain is by Alzheimer’s or dementia, many people respond to the music because what we listen to in our youth gets so heavily imprinted on our brains. 

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Home Care Marketing- The Power of SEO and Social Media! Do it RIGHT!

https://www.asnmarketingplan.com/home-care-marketing-the-power-of-seo-and-social-media-do-it-right/

Home Care Marketing- The Power of SEO and Social Media! Do it RIGHT! 1-Hour Golden Nugget presentation by Valerie VanBooven RN BSN

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https://www.asnmarketingplan.com/ep-114-senior-care-industry-netcast-with-denise-medved-ageless-grace/

Denise Medved: www.agelessgrace.com

I’m Denise Medved, and I’m the creator and founder of a neuroscience based program called Ageless Grace Brain Health. And we’re in 50 States in the United States and we’re in 29 other countries. And we train individuals, we train professionals in hospitals and other types of organizations, and we train staff who work for primarily CCRCs, continual care residential or retirement communities. And we train them in this program, which activates all five primary brain functions of strategic planning, memory and recall, analytical thinking, creativity and imagination and kinesthetic learning so that people can improve their brain health and the resilience of their brain, they can maintain their cognitive function and they can delay cognitive decline.

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https://www.asnmarketingplan.com/ep-113-senior-care-industry-netcast-with-jackie-wargo-call-jackie/

Jackie Wargo: https://www.CallJackieNow.com

I’m Jackie Wargo. I own Call Jackie Senior Living Options. I’m a certified placement and referral specialist. There’s about a hundred of us across the country, that’s it. We’ve taken the time to do that, to make sure that people know there are those of us who really care about what we do, and we want to show them that we do.

            I help find independent assisted memory communities for seniors. I also help them find group homes. And I have a plethora of services that I’ve gathered over the 16 years I’ve been doing this, so I have services that I can offer to the families and to the seniors themselves.

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https://www.asnmarketingplan.com/home-care-marketing-contest-winners-march-2021/


We had 6 amazing entries for the Home Care Marketing Contest for March 2021. I am humbled and so excited to show you what’s possible!!! These folks did an amazing job.

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Unlock the secrets of a thriving home care business as Dale York, the entrepreneur behind Cardinal Home Care, joins us to share the sales strategies that catapulted his business to success amid the pandemic. Witness a tale of unwavering dedication as he unfolds the power of community bonds and warm leads. Dale's insight into the necessity of becoming a familiar face in the industry and the delicate art of balancing office management with active fieldwork is nothing short of inspirational.

This episode peels back the layers on the emotional investment of building and maintaining business relationships, especially when faced with the bittersweet reality of client turnover. Discover how a solid team can anchor an owner's venture into the world of networking, brand visibility on social media, and the relentless drive to ensure staff welfare – a mission that fuels Dale's vigorous pursuit of new opportunities. We explore the strategies that keep Cardinal Home Care's heartbeat strong, from the intricacies of fostering trust through regular care facility visits to the savvy targeting of high-margin services.

In our final chapter with Dale, we look into the game-changing realization that patience and personal connections are the cornerstones of business growth. If you've ever wondered how to transform every handshake into a lasting impression or how the role of a passionate owner can outshine any salesperson, this episode is your blueprint. As Dale reflects on his profound passion for his work, it's clear that the heart of home care is not just in the services provided but in the joy and challenges of the journey itself. Join us for these compelling insights, crafted to inspire and guide any aspiring home care entrepreneur.

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Valerie V Presents a 48 minute tutorial on home care SEO and home care marketing with social media, how they work together, in 2021.

Video: https://youtu.be/6Shae8CqspY

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https://www.asnmarketingplan.com/ep-112-senior-care-industry-netcast-with-cathy-sikorski/

Cathy Sikorski: https://cathysikorski.com/Speaker/

Hi, Valerie. My name is Cathy Sikorski. I am a speaker, author, humorist, infotainer, oh yeah, and an elder lawyer. And I want to tell you that I found my mission when I lost my grandmother. And when I say lost, I don’t mean she died. I mean, I actually lost her in the local shopping mall. And then I realized, “Wait, this baby boomer sandwich generation thing is really hard.“

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https://www.asnmarketingplan.com/ep-111-senior-care-industry-netcast-with-brian-biederman-advanced-financial-concepts/

My name is, Brian Biederman, I’m a Certified Financial Planner and I help my clients create and manage multi-generational wealth. I’m working with senior clients, not just senior clients but with their families also. I help them generate income that is sheltered from market volatility and also enables them to meet or exceed inflation as it occurs. Also, help them with making sure that that income is tax-advantaged or somewhat tax-sheltered to try and minimize taxes as much as possible.

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