Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital).

Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it!

Subjects discussed in podcast include:
• Corey Morris's journey into launching a digital marketing business
• How he got started with digital marketing
• Corey's "START Planning Process"
• Using START to develop a better Digital Marketing Plan
• How does digital marketing reinforce your company's brand?
• How do we get more digital marketing engagement?
• How often should you post on social media?
• The right amount of content to support digital marketing
• How website designs can better support Digital Marketing
• How is Artificial Intelligence – AI - changing digital marketing?
• Accounting for AI in your online presence and digital marketing
• One thing a podcast listener can do right now to improve ROI from Digital Marketing

Episode Spotlight: Lil' Bubba (LilBubbas.com)

[caption id="attachment_181004" align="aligncenter" width="950"] Corey Morris, CEO of Voltage Brands[/caption]

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Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin:

The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed.

We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one's vision into reality.

Subjects discussed in podcast include:
• Catherine Delcin's journey into her own business
• Start-up challenges she faced and how she overcame them
• Critical decisions when choosing the right business structure
• Protecting your intellectual property
• Steps involved in starting a business from a legal perspective
• Common legal mistakes entrepreneurs make and how to avoid them
• How Catherine helps entrepreneurs choose the right business structure
• Protecting intellectual property in a tech startup or product-based business
• One thing a podcast listener can do tomorrow to better legally shore up their business

Episode Spotlight: Lil' Orbits (LilOrbits.com)

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Interview with Author, Money Expert and Podcaster Laura Adams

Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That's why it's more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com

Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated "Money Girl" Podcast.

Subjects discussed with Laura Adams in podcast include:
• Why do so many solopreneurs neglect the long-term well-being of their personal finances?
• Retirement accounts in building a secure financial future
• The financial challenge with insurance, be it health or life
• Key ways to create a "self-employed benefits package"
• What are first steps to shoring-up your personal finances with a benefits plan?
• How to keep your benefits plan easy to administer
• Financial considerations for early-stage versus late-stage start-ups
• Tips on how to maintain a personal benefits plan over the long term

Episode Sponsor: Safety Technology * selfdefensemarket.com

We love entrepreneur success stories on the Home Business Podcast. And what's there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth.

Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too.

Subjects discussed in podcast include:
• What inspired Julie Roy to write The Multi-Million Dollar Mompreneur?
• The importance of beginning with the end in mind
• Setting ambitious yet achievable goals
• Maximizing your ROL— "Return on Life."
• How being a mother is integral to Julie's sense of identity as a successful businesswoman
• What's fundamentally wrong with striving to balance work and family?
• Harmonizing the demands of running a business and raising kids
• Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job
• Tips on cultivating connections
• What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur?

Episode Sponsor: Lil' Orbits

[caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption]

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Home-Based Business Start-Up Guide

Interview with Author & Gig Economy Guru Marcos Jacober The Gig Economy continues to grow and expand, as one of the dominant sectors of Home Business. Millions of home-based entrepreneurs work in the Gig Economy of freelancers and independent contractors. But the Gig economy is also changing under the influence of powerful trends that will impact Gig Workers in 2019. These trends will open up new opportunities in 2019; but will also make it more difficult for many Gig Workers who don't understand the bow wave that's coming. To help us straighten up our Gig Line, Richard "Capt'n" Henderson and Sherilyn Colleen interview Marcos Jacober, CEO, international speaker and teacher (www.marcosjacober.com). He is also author of Eat This Mr. President! How a Brazilian Immigrant Went from Truck Driver to Millionaire in 4 Years. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Brief review of the Gig economy, what it is, and who works in the Gig economyTrends coming in 2019 that will hit Gig Workers with a bow waveHow "Side Hustles" will become more difficult for those who don't understand the trends comingMost Gig Workers are making less than $500 per month - What are these "Gigger's" doing wrong?The best and the worst Gig Side HustlesHow Gig Workers can get key parts of their business on autopilot 3 things every gig entrepreneur needs to know to be successful in 2019. Episode Sponsor: Drone Command Live * www.DroneCommandLive.com/HBM Subscribe to Home Business TV YouTube Channel (Click) 

Interview with GET READY! Author Tony Steuer Let's pretend an emergency just hit, such as a hurricane, tornado, earthquake, terrorist attack or perhaps even an alien invasion. If you were given five minutes to get out of your house in an emergency, what would you do? Will you be ready? And will you have critical financial information to keep your business safe and operating? More and more these days, natural disasters can displace you and your loved ones in a matter of minutes. This kind of displacement can be even more acute for a business run out of the home. To mitigate this risk, you need an emergency action list to guide you in what to do in a crisis situation; so you don't have to waste a moment thinking things through when you have no time. To get our businesses ready for the next emergency, Richard "Capt'n" Henderson and Sherilyn Colleen interview Tony Steuer, author of GET READY! A Step-by-Step Planner for Maintaining Your Financial First-Aid Kit. Subjects discussed in podcast include: Differences between copyrights and trademarksBrief overview of process for obtaining a copyright or trademarkWhen a business owner will want to obtain a trademarkProtections that trademarks bring to a business' intellectual propertyApproximate costs overview associated with trademark protectionRisks a business owner could take when he or she does not invest in a trademark Episode Sponsor: The Magic Wand Company * www.MagicWandCo.com Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with Attorney Paige Mills on Trademarking You're developing a new product or service, and your business is taking off. But you may be ignoring a key part of your business. Yes, that part is trademarking. Without even knowing it, you could have key designs or phrases that need trademark protections. The world of trademarking is tricky, such as trademark rights arising out of use, or how others can steal your trademark rights. But trademarking is not that complicated, and with a little time and work you'll be on your way to trademark protections. Richard "Capt'n" Henderson and Sherilyn Colleen interview Paige Mills, who helps us navigate the complexity of trademarking today. Paige has has extensive litigation experience in complex intellectual property and technology matters. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Differences between copyrights and trademarksBrief overview of process for obtaining a copyright or trademarkWhen a business owner will want to obtain a trademarkProtections that trademarks bring to a business' intellectual propertyApproximate costs overview associated with trademark protectionRisks a business owner could take when he or she does not invest in a trademark Episode Sponsor: Global Venture Services * www.WorkPartTimeLiveFullTime.com Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with "Mr. Mentorvator" Brian Marcel Author of Raise the Bar, Change the Game Every year, the world of home business becomes more international as boundaries and barriers break down. But this opens up challenges of working with new cultures, of being able to work online with other people around the world. human interactions! Working with another culture, even if it's just through emails, phone calls and videos, will challenge a home-based entrepreneur to get out of his or her comfort zone. You'll need sensitivity tools and competencies that are common to succeeding with any cultural group across the world, whatever the product or service you sell. You'll also need to spot trends – often technological - that might appeal to a particular cultural group. Richard "Capt'n" Henderson and Sherilyn Colleen interview Brian Marcel, an international business leader and author of Raise the Bar, Change the Game (www.brianmarcel.net). Better navigate international biz with other cultures. Subjects discussed include: How to address culture shocks working with people in other countriesHow to deal with business norms with which you are not familiarWorking across cultures when there is a lack of face to face meetings with your international clientsLaunching your business in other parts of the world that are unfamiliar with your product or serviceWorking with other cultures to better brand your business outside of your comfort zoneSpotting the next "big trend" for your business in other countries and cultures Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net

Interview with Leading Advertising CEO Jeff Swartz

Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let's say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They're ranked among the 50 best agencies in the U.S

[caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption]

Subjects discussed in podcast include:
• What exactly is Geofence advertising?
• How can small businesses take advantage of GeoFence technology?
• Good first steps to get started with geofence advertising
• Qujam - the first do-it-yourself Geofence Advertising platform for small businesses.
• What's the latest on the of foundation of digital marketing - display banner ads?
• Should you do Digital Audio Advertising?
• Advice on Native Advertising
• Using Search Engine Marketing (SEM) to rank higher in search results
• Social media marketing on Facebook, Linked-In and Twitter
• What are good ways to get started with video and video pre-roll
• What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing?

Episode Sponsor: City America * https://CityAmerica.com

[caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]

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Home-Based Business Start-Up Guide

Interview with Gregg Witt Author of The Gen Z Frequency Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business's brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z's wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz. Richard "Capt'n" Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility. Subjects discussed in podcast include: Why your business's brand should be focused on engagement - for GEN Z and all age groupsAction steps for engagement – your youth engagement playbook and how it fits into an overall marketing planThe essential components of a GEN Z engagement playbookPractical business use cases of a youth engagement playbookSituation where a brand will benefit from a playbook, and why it might hold them back if they don't have a playbookDoes your brand need a GEN Z engagement playbook, why or why not? Episode Sponsor: The Downline Builders Network * www.MailPostcardsFromHome.com Visit the Podcast Website

Interview with Himanshu Narang Author of Legendary Consulting Consulting is a Huge player in the home-Based Business arena. Have you ever thought of hanging out your shingle as a consultant? What differentiates the top 1% consultants from the rest of the pack? What are factors that make some consultant successful? And some even legendary? Helping us to navigate the world of consulting is Himanshu Narang (www.himanshunarang.com), One of the world's top consultant trainor's and author of "Legendary Consulting." Richard "Capt'n" Henderson and Sherilyn Colleen interview Himanshu. He discusses six pillars of effectiveness in consulting, that are common across any home-based consulting business. Himanshu will talk about tools, techniques, ideas and energy required to make you a legendary consultant. Subjects discussed in podcast include: How to write a winning business proposal that gets a "yes" for your consulting practiceBuilding discipline as a consultantMastering the forces that drive you to achieve consulting goals fasterHow can you generate powerful results as an advisor and elevate your consulting impactHow to effectively communicate your thoughts, whether in person, over the phone, or in writingDeveloping robust consulting leadership capabilities that your clients will want to followHow to deliver high quality work that exceeds expectations on a consistent basis Episode Sponsor: Anajet * www.Anajet.com/hbm Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with Irene and Margo Gianos of Honestly Margo We love inspirational start-up stories at Home Business. And Honestly Margo is inspirational with wisdom beyond the years for any young entrepreneur thinking of starting their own business. Honestly Margo (www.honestlymargo.com) is a bath and beauty brand, built by a mother-daughter team that began from a young girl's dream to create a business based upon inspiration, belief, and persistence. Irene & Margo Gianos have woven their business to stand for a strong women sisterhood, celebrating women's ability to be empowered, have confidence, and know that anything is possible. Richard "Capt'n" Henderson and Sherilyn Colleen interview this mother-daughter team. They provide great start-up advice for entrepreneurs of any age as they carve out a strong niche in a tough competitive market. Subjects discussed in podcast include: Introduction to Honestly MargoThe inspiration that sparked Honestly Margo"Riches in Niches" – how Honestly Margo carved out strong niche in competitive marketChallenges in getting Honestly Margo launchedSocial media connections in building a strong brand centered on sisterhood and female empowermentHow to make ecommerce product fulfillment work Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with Client Generation Expert Mary Cravets Each day you wake up as a business owner, and you likely don't ask the most important question. That question is: What is the "Number One" job of business? All businesses should have the same answer! The answer to that question should be "Client Generation." Whether you sell a product or market a service, getting clients is your most important job in business. But too often the basic tasks of marketing and selling seem overwhelming. There are so many different promotional paths you can choose. Too often we don't make the right choices. And what is the biggest marketing mistake entrepreneurs make, and what are the right marketing decisions? Richard "Capt'n" Henderson and Sherilyn Colleen interview Mary Cravets (www.simplygetclients.com), a client Generation Expert and international speaker, to help us get better at client generation. Subjects discussed in podcast include: Mastering your main job of client generationWith the complicated proliferation of online mediums and social media channels, how to keep marketing from getting overwhelmingThe biggest mistake that entrepreneurs make in marketing their businessesHow to you know you're charting the right marketing activities in your businessWhat is your "Success Mantra"? Episode Sponsor: City America* www.CityAmerica.com Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with Colton Bollinger an Expert in Customer Financing and Social Media A knee jerk reaction for raising capital to start up or grow a business is to seek out investors. In today's tough competitive business world, we might not have a "Silicon Valley" cushion of investors we can tap for funding. The key? Find your product market fit and - instead of looking to outside investors - look to your own customers who you've already built trust with. The power of social media platforms makes customer financing possible for any business owner, including home-based. An expert linking customer financing and social media is Colton Bollinger (www.jumpermedia.co). Richard "Capt'n" Henderson and Sherilyn Colleen interview Colton on his advice on how businesses can fund their business without giving up equity. Subjects discussed in podcast include: How Colton Bollinger started his business without going into debtGrowing a successful startup without having deep financial pocketsWhen it's a smart strategy to go to your customers first for business capital, before reaching out to investorsHow to leverage this upfront capitalWhat savvy business do to build trust with their customersHow social media builds trust with customers, and drives more customers to you Episode Sponsor: Greenwood Health Systems * www.nhrpc.com/hbm Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website

Interview with Ann Lightfoot and Kate Pawlowski

[caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption]

Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski.

Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate's multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all.

Subjects discussed in podcast:
• How their business was born when a friend needed help with a move
• What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business
• Company business operation that currently employs 18 women
• Their first online course successfully marketed through Facebook Ads
• How they make Instagram work for sales and bringing in new clients
• Capturing emails for a strong and responsive newsletter list
• How they use Reels to grow their business
• Any good family drama that drifts into their business?
• What does the future hold for the business moguls behind Done & Done Home?
• One thing a podcast listener should do tomorrow morning to improve his or her own business

Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready.

Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.

Subjects discussed in podcast include:
• What should any home-based business owner understand about AI?
• A first AI step is to teach Google who you are
• Seven straightforward steps to prepare a business brand for AI
• Taking a fresh look at your target audience
• Creating an abundance of online, high-quality content; and making that process easier
• Success tips to monitoring your online reputation
• How to "flip the focus" of your social media
• More success tips to prepare your brand for AI
• What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?

Episode Sponsor: Lil' Bubba * https://Lilbubba.com

[caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]

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Home-Based Business Start-Up Guide