Home Builder Marketers – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Home Builder Marketers

Nicholas Cormier and Seth Van Daele

Business

Frequency: 1 episode/40d. Total Eps: 20

Home Builder Marketers Podcast ⠀ This show is for home builders who are tired of guessing at their marketing. ⠀ We dig into what's actually working right now, what builders are getting wrong, and how to fix it. Whether you're scaling up or just starting out, every episode is built around one thing: helping you land better clients without wasting time on marketing that goes nowhere. ⠀ New episodes every week. ⠀ Find us at homebuildermarketers.com

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Data updated on 24/10/2026

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https://homebuildermarketers.com
3 shares
https://homebuildermarketers.com/
2 shares
https://construction2style.com/
1 share

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RSS feed quality

To improve

Score global : 22%

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How AI Is Changing Home Building with Bryce Swager

Friday, October 23, 2026 • Duration 35:53

A homeowner in California asked Claude for a builder—and found Bryce Swager.

In this episode, I sit down with Bryce, founder of Swager Builds in Idaho’s Teton Valley, to talk about how he’s using AI, JobTread and consistent content to run his business and get found online.

We get into his automated morning briefing, turning jobsite conversations into action, fixed price versus cost plus, and why showing your face online builds trust before the first call. We also talk about starting over, fatherhood and continuing to show up when things get hard.

Connect with Bryce: https://swagerbuilds.com

Home Builder Marketers: https://homebuildermarketers.com

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Stop Guessing What to Post: Content That Builds Trust with Morgan Molitor

Friday, October 23, 2026 • Duration 27:03

Your next content idea might already be happening on the job site.

Morgan Molitor, co-founder of construction2style, joins Nicholas Cormier to talk about showing up as the face of your business, turning client questions into useful content, and sharing the real work behind your projects.

We cover how social media can support recruiting, what builders can learn from project mistakes, and how to schedule and reuse content without constantly starting from scratch.

Connect with Morgan: https://morganmolitor.com/

construction2style: https://construction2style.com/

Home Builder Marketers: https://homebuildermarketers.com/

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Building Systems, Forecasting Cash Flow, and Running a $100M Build Company ft. Dan Morton from JACK App

Tuesday, July 21, 2026 • Duration 52:05

Seth and Nicholas sit down with Dan Morton, founder of JACK App and owner of a construction company in Australia that builds over 200 homes a year and turns over more than $100 million, all while he runs the software company from Houston, Texas.

Dan shares how he went from a plumbing apprentice who dropped out at 15 to running two businesses at once, why roughly 80 percent of construction companies fail because of cash flow and not craftsmanship, and how live financial forecasting lets a builder see their bank balance a year in advance. They also get into AI in the trades, why answer engines are replacing Google search, and how builders can show up in AI results.

Whether you are a custom builder buried in admin or an owner trying to scale without hiring, this one is packed with the systems and mindset that separate the builders who grow from the ones who stall. Hit play and steal the playbook.

homebuildermarketers.com

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Building SOPs, Killing Construction Chaos, and Scaling From $3M to $10M ft. Jon Engquist from Subtrak

Thursday, July 9, 2026 • Duration 51:59

This week we sat down with Jon, founder of Subtrak, a software platform built to help contractors and home builders create, organize, and track their standard operating procedures. Jon works with construction companies to bring order to the chaos that comes with managing crews, subs, and multiple projects at once.

We dig into why SOPs are the difference between a builder stuck at $3 million and one scaling past $10 million, why a simple checklist solves about 80% of process problems, and why project startup is the first procedure every builder should document. Jon also shares why contacting a lead within the first five minutes matters more than almost anything else, and how tools like Claude and ads on ChatGPT are opening new doors for builders.

Subtrak offers a free library with over a thousand SOP templates for home builders, general contractors, and the trades. If you want to grow your company without becoming the bottleneck, this episode is your starting point.

homebuildermarketers.com

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Buying Back Your Time, Delegating Decisions, and Finding World Class Talent ft. James Russell from BuildersVA

Tuesday, June 2, 2026 • Duration 31:22

James Russell has spent close to a decade helping builders and trades stop drowning in busywork. As the owner of Builder VA and someone coached directly by Dan Martell, he has helped around 350 builders buy back their time by letting go of the decisions that keep them up at night. He joins Seth and Nicholas to break down why most builders are stuck doing $15 an hour tasks themselves and how to finally hand that work off without losing control.

Inside this episode you will hear why 80% done by someone else still beats 100% done by you, the first things every builder should offload, and how James builds roles around purpose instead of endless task lists. He gets into his 10/80/10 framework for managing remote talent, where the best specialists in the world are actually coming from right now, and the three ways a builder can hire a VA depending on how much they want to manage. Plus the mindset shift that turns a perfectionist owner into a real leader.

Whether you are a custom home builder buried in admin, a remodeler trying to scale past your own capacity, or an owner who already knows you are the bottleneck, this one lays out the path. Only 5% of companies pass a million in revenue and just 2.1% reach three million, and the gap comes down to letting go. Hit play and start building a business that scales without you.

homebuildermarketers.com

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Inside the JobTread + Claude Workflow Every Builder Needs ft. Nick Peret from Better Boss

Monday, May 18, 2026 • Duration 39:11

Nick Peret has spent over a decade helping contractors fix what most agencies ignore. He runs Better Boss, a JobTread implementation service that uses Claude AI and the new JobTread MCP to build out custom systems for home builders, remodelers, and contractors. He joins Seth and Nicholas to break down how AI is actually reshaping operations inside construction businesses doing $500K to $5M.

Inside this episode you will hear why 70% of contractors fail at implementing their software, how Claude can pull historical project data and generate full proposals in minutes, what foundations every builder needs before layering AI on top, and why only 6% of companies are actually using AI in their workflows. Nick also walks through how private equity is targeting trades businesses with real operating systems and what that means for your exit.

If you have ever felt stuck between scaling your business and getting buried in admin work, this episode will change how you think about your tech stack. Hit play and start building the operating system your business actually needs.

homebuildermarketers.com

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Canadian Housing, Modular Homes, and the Future of Custom Building ft. Michael Krisa From Builder Straight Talk

Thursday, April 16, 2026 • Duration 55:49

Michael Krisa, host of Builder Straight Talk, joins Seth Van Daele and Nicholas Cormier on the Home Builder Marketers Podcast to unpack what he's learned from interviewing some of the most successful custom home builders across North America. Michael shares how he selects guests, the traits every scaled builder shares, and the pitfalls that quietly sink operations before they ever reach real growth.

The conversation moves through the mechanics of running a serious building business. Transitioning from custom to spec. Funding strategies that hold up in a tight lending environment. Networking and partnerships that compound over time. Then Seth, Nicholas, and Michael turn to the Canadian housing market, the rise of modular homes, and the legacy builders leave behind when the work outlasts the career.

If you build custom homes or want to understand where residential construction is actually heading in 2026, this one belongs on your list.

https://homebuildermarketers.com

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What Separates a $500K Builder from a $15M One ft. Will Blunt from APB

Monday, April 6, 2026 • Duration 46:49

Nicholas and Seth sit down with Will Blunt, Head of Marketing at the Association of Professional Builders, the largest coaching company in residential construction with over 10,000 building companies coached across four countries.

Will shares the data behind the 3% marketing spend sweet spot, why niching down is the single biggest growth lever for builders, and the story of an Australian builder who invested in marketing during a boom while every competitor stopped and scaled to $15 million in revenue with 10% net profit.

They also break down the 7 to 9 month sales cycle in construction, where to put your first $5,000 in marketing, and why video content paired with Facebook ads and a follow up system is the fastest way to build consistent lead flow.

⁠https://homebuildermarketers.com⁠

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AI Agents for Business: We Built 12 AI Employees That Run 24/7

Wednesday, March 18, 2026 • Duration 33:25

Seth and Nicholas break down how Home Builder Marketers built 12 AI agents using OpenClaw to run marketing, SEO, websites, project management, and bookkeeping across two Mac Minis that operate 24/7.

Live demo included showing one prompt triggering multiple AI agents that scan a website, build a full SEO report, assign tasks in ClickUp, and follow up with the team automatically.

They also cover AI security risks, how to save 80% on API costs with intelligent model routing, and why every builder and business owner needs an AI agent strategy in 2026.

homebuildermarketers.com

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The Fixed-Price King: How Builders Win with Social Media & Smarter Business ft. Felipe Freig from Versa Homes

Monday, October 6, 2025 • Duration 01:11:19

In this episode, we sit down with Philippe Frigg of Versa Homes-known as the Fixed-Price King alongside Home Builder Marketers’ co-founder Nicolas Cormier. Philippe shares how he scaled his custom home business using social media, built authority in the luxury building space, and why fixed-price contracts beat cost-plus every time. From practical Instagram strategies to real talk about client relationships, referrals, and building a sustainable business, this episode is packed with insights every builder, marketer, and entrepreneur needs to hear.

Tune in and learn how to market smarter, build stronger, and grow your brand in today’s competitive landscape.

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Home Builder Marketers – Details, episodes & analysis

Podcast details

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Home Builder Marketers – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other6

Related Shows Based on Content Similarities