Explore every episode of the podcast Higher Ed Pulse
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Live at HashtagHigherEd: Navigating Leadership and the Enrollment Cliff | 11 Sep 2024 | 00:12:32 | |
In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Career Defining Moments | 09 Sep 2024 | 00:22:51 | |
Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career. Key Takeaways:
Become the leader you aspire to be! Sign up for Enrollify’s Lessons in Leadership course today.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pulse Check: Finding Your Why — Part 1 | 08 Aug 2024 | 00:28:16 | |
In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discuss her purpose as higher ed leader, and what keeps her - and her team - going. Insightful takeaways include:
Guest Name: Dr. Carrie Phillips Guest Social: https://www.linkedin.com/in/carriehphillips/ Connect with Guest Host Kin Sejpal: https://www.linkedin.com/in/kinsejpal/
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Education Marketing Playbook in 2024: Lessons and Ideas from Eric Olsen | 14 Dec 2023 | 00:46:38 | |
Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy, building the world's most personalized schools. You can connect with Eric on LinkedIn here. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Live from AMA: Hot Takes on Higher Ed Branding | 12 Dec 2023 | 00:20:34 | |
In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Live from AMA: How ChatGPT Helps You Work Smarter, Not Harder | 07 Dec 2023 | 00:15:52 | |
In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Live from AMA: Why Social Listening in Higher Ed Really Matters | 05 Dec 2023 | 00:22:10 | |
In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Episode #177: Navigating New Territories: Shamell Forbes and the Art of Higher Education Sales | 30 Nov 2023 | 00:52:37 | |
In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptability and the pursuit of new opportunities, resonating deeply with themes of innovation and personal growth. As we delve deeper, Shamell opens up about his initial encounters with the complex world of higher education, shedding light on the nuanced dynamics of sales in this unique sector. His approach blends humor and authenticity, revealing how genuine connections and social media savvy can transform professional relationships and drive success. Listeners will be particularly intrigued by Shamell's experiences with Unibuddy, a UK-based company venturing into the US market. His perspectives offer a rare glimpse into the contrasts and challenges of navigating different educational landscapes, highlighting the importance of flexibility and strategic thinking. Throughout the episode, Shamell's enthusiasm for higher education shines through. He passionately discusses the potential for innovation within the sector, advocating for a more entrepreneurial mindset among professionals. His journey is not just a story of career transition but a testament to the transformative power of embracing new challenges and redefining success in the evolving landscape of higher education.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Episode #176: Why Higher Ed Marketers Should Care about AI Literacy | 16 Nov 2023 | 00:52:41 | |
In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students more efficiently and effectively. To learn more about Bart’s work, be sure to check out Caylor Solutions. And, if you’re not already subscribed, have a listen to his weekly podcast, The Higher Ed Marketer, wherever you get your podcasts. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Takeaways from OpenAI's DevDay for Higher Ed Marketers | 10 Nov 2023 | 00:32:45 | |
In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Transform a 100 Year Old University into a Boutique Graduate School | 09 Nov 2023 | 00:46:21 | |
In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree. In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded by the Sisters of Notre Dame de Namur, had closed its doors completely. However, Notre Dame de Namur University wants Belmont and the surrounding regions to know that it is here to stay. In this episode, Kurt shares how he and the leadership at NDNU navigated through this trying transition, how they’ve shifted their branding, marketing, and recruitment efforts to focus solely on graduate education, and how they’ve grown enrollment just two years after making such a pivotal decision. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Huge News from Enrollify — Our Next Chapter Has Begun! | 06 Nov 2023 | 00:27:37 | |
In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks! Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 172: What Higher Ed Gets Wrong About Storytelling — And How to Fix It | 02 Nov 2023 | 01:01:55 | |
In this episode conversation, Zach chats with John Azoni, Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling. Zach and John discuss:
If you’re not already following John on LinkedIn, you can do so here. Also, learn more about his offerings for schools large and small here.
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Rebranding Higher Ed | 05 Aug 2024 | 00:19:36 | |
Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institutions often struggle with innovation and explore practical strategies for overcoming these challenges. Drawing insights from their experiences and industry trends, they highlight the importance of embracing technology, fostering a culture of change, and rethinking traditional structures to drive progress and ensure the sector's future relevance. Key Takeaways
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 171: The Death of Marketing Campaigns and Life After Social Media | 26 Oct 2023 | 00:57:27 | |
In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like. Zach and Kyle also riff on:
If you’re not already following Kyle on LinkedIn, you can do so here. Also, learn more about his offerings for schools large and small here.
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth | 18 Oct 2023 | 00:48:30 | |
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment. If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. Ray, Nici and I discuss:
Check out the rest of this 4-part series! Ep. 1: Building The Foundation To Ensure Success Ep. 2: Year Two Marketing Strategies For Online Graduate Programs Ep. 3: Year Three Marketing Strategies For A New Online Graduate Program
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 170: How to Reduce Friction Between Marketing and IT in Higher Ed | 12 Oct 2023 | 00:38:19 | |
In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience. Chase explains why he believes the future of education technology will be highly integrated and that each department, perhaps each individual, will be able to use the tools they want to accomplish their goals but that each of these systems will be perfectly integrated so as to offer each university stakeholder a beautiful, simple user experience. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451) | 05 Oct 2023 | 00:49:11 | |
In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent. In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what higher ed can learn from the banking and hospitality industries, and much more.
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about.Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pt. 3: How to Market an Online Graduate Program: Year Three Marketing Strategies for a New Online Graduate Program | 04 Oct 2023 | 00:49:27 | |
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment. If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 3 of How to Market an Online Graduate Program you’ll meet Caroline Khalili, Vice President of Creative Services, and John Van Fleet, Chief Marketing Officer, at Archer Education. Caroline, John and I discuss:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 168: What Higher Ed Needs from the Next Generation of Marketers | 28 Sep 2023 | 00:50:51 | |
In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast. Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable to, and lessons Jaime has learned after interviewing dozens of the industry’s most innovative marketing leaders on her podcast.
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 167: The Past, Present, and Future of Advancement Marketing in Higher Ed | 21 Sep 2023 | 00:46:57 | |
In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks:
Ashley invites you to connect with her on LinkedIn and to sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com.
This Episode is Sponsored by Pathify Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pt. 2: How to Market an Online Graduate Program: Year Two Marketing Strategies for Online Graduate Programs | 20 Sep 2023 | 00:52:21 | |
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.
This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment. If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 2 of How to Market an Online Graduate Program you’ll meet Clayton Dean, Senior Vice President and Ray Martinez, Vice President of SEO at Archer Education. Clayton, Ray, and Zach discuss:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 166: What Disruptive Marketing in Higher Education Should Actually Look Like | 14 Sep 2023 | 00:50:07 | |
In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to). Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for marketers to attain — or further develop — in the next couple of years.
This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pt. 1: How to Market an Online Graduate Program: Building the Foundation to Ensure Success | 06 Sep 2023 | 00:51:35 | |
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment. If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 1 of How to Market an Online Graduate Program you’ll meet Angie Mohr SVP of Student Engagement and John Goodwin Senior Managing Director at Archer. Angie, John, and I discuss:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pulse Check: After Further Consideration — Part 5 | 01 Aug 2024 | 00:41:22 | |
Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways include:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 165: The Future of Marketing Leadership in Higher Ed | 31 Aug 2023 | 00:42:33 | |
In this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students. In this dynamic conversation, discover what Gil thinks about:
You can connect with Gil on LinkedIn!
This Episode is Brought to You By Our Friends at Ologie In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you. Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 164: Why It’s Time for Higher Ed to Take More Marketing Risks | 24 Aug 2023 | 00:55:09 | |
About the Episode: In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks. In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. Hear what ingredients Nate believes are necessary to craft the perfect student story, why he’s so bullish on student podcasting as an enrollment marketing tactic, and understand how he thinks schools need can reposition their core messages to better resonate with a diverse student body.
This Episode is Brought to You By Our Friends at Ologie In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you. Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Future of Chatbots in the Era of AI — Live From The Engage Summit | 15 Aug 2023 | 00:17:12 | |
In this episode, live recorded at Element451's Engage Summit, Zach sits down with Petar Djordjevic, Chief Technology Officer at Element451, for a conversation on taking your engagement strategies to the next level with the power of AI. Petar discusses how AI-driven chatbot solutions are transforming the way higher education institutions engage with students and gives us a behind-the-scenes look at Element451’s BoltBot. BoltBot, powered by ChatGPT (GPT-4), empowers higher ed marketers and enrollment managers to achieve personalized communications at scale. Discover how Element customers are using BolBot to shift the paradigm from traditional human-first, reactive approaches to digital-first, proactive strategies. This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Day Kibilds, Dustin Ramsdell, Terry Flannery, Jaime Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Automate In-House Direct Admissions — Live from The Engage Summit | 08 Aug 2023 | 00:16:07 | |
Is your institution not a “fit” for the current direct admission vendor partnership opportunities? Could you have a population of student data that would allow you to create an “in-house” direct admissions program? In this power episode with Lenell Hahn, Director of Admission at Southeast Missouri State University, discover how she has led her team in leveraging Element451 to automate creating applications for their early college credit student population. Discover how SEMO used this idea to creatively bring the opportunity to hundreds of students already in their database.
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Day Kibilds, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Engage Summit Series — Optimizing Your Marketing for Student Success | 01 Aug 2023 | 00:17:49 | |
In this power episode, join Zach and Jacquelyn Thompson, Ed.D. - Associate Vice President for Enrollment Management, Florida State College at Jacksonville, for a discussion on how to hyper-segment and hyper-personalize the student experience for different student populations. Jacquelyn shares how she and her team have experimented with an array of communication strategies and tactics across a plethora of audience types to discern the marketing mix that works best for them. This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Day Kibilds, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 160: How to Add Empathy to Your Comms Plans - Live From The Engage Summit | 20 Jul 2023 | 00:20:41 | |
When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best.
Yet, how often do we stop and think: what emotions might be coming up for our students this time of year? What else is competing for their attention? What information is actually relevant to them right now? In this power episode, join Zach and Dayana Kibilds, Strategy Director at Ologie, for a quick conversation about adding empathy to your comms plans — a preview of her incredible session at Element451’s Engage Summit this past June.
This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Day Kibilds, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Designing an Unforgettable Student Experience - Live From The Engage Summit | 18 Jul 2023 | 00:17:38 | |
How do you stand out as a small, private college when you’re competing against a reputable university state system? You obsess over designing an unforgettable student experience — or at least that’s what Allison Turico, AVP of Enrollment and Marketing at Siena College and host of Enrollify’s The Application podcast thinks. In this episode, which was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June — Allison unpacks the specific ways she and her team are challenging conventional thinking as it pertains to attracting, engaging, and delighting the next generation of students. This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Day Kibilds, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage Summit | 13 Jul 2023 | 00:23:34 | |
Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu. Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. This episode was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June. This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 157: Why Higher Ed Marketers Should Care WAY More about Design | 06 Jul 2023 | 00:52:43 | |
In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game. The duo discusses:
You can learn more about Bravery here and/or connect with Joel Goodman on LinkedIn here.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 156: Why Higher Ed Marketers Should Care More About Podcasts | 15 Jun 2023 | 00:48:27 | |
In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry. Firstly, we uncover the remarkable potential of podcasts as a platform to showcase thought leadership. By appearing on niche shows, higher ed marketers can establish themselves as industry experts and create a lasting impression on their target audience. Unlike other ad campaigns and content channels, podcasts allow for long-form content, enabling nuanced discussions that captivate listeners and leave a lasting impact. But podcasting doesn't stop at marketing—it is also a fantastic networking channel. Zach and Pat explore how higher ed professionals can leverage podcasts to grow their personal brand and expand their network. Finally, we uncover the art of being a great podcast guest. We discuss the qualities that make an interviewee stand out and provide listeners with valuable tips, tricks, and proactive ideas to impress their interviewers. After all, being a remarkable guest not only enhances personal reputation but also contributes to the overall success of the podcast episode. So, whether you're a higher ed marketer looking to make your mark or an industry professional seeking to broaden your network, this episode serves up a delicious blend of insights and actionable strategies to help you embrace the power of podcasts. Tune in and join us on this captivating audio journey to uncover the untapped potential of podcasting in the world of higher education marketing. Remember, the only limit is your imagination... and your microphone!
This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. Register for Element’s Engage Summit
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Biggest Higher Ed Marketing Pet Peeves | 29 Jul 2024 | 00:24:21 | |
Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps. Learn more about Enrollify’s new course “Lessons in Leadership”: enrollify.org/courses/lessons-in-leadership-higher-education
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify Podcast | 08 Jun 2023 | 00:36:31 | |
In this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution. Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all about: Talking Tactics! In this new Enrollify Network podcast hosted by Dayana (Day) Kibilds, each episode is devoted to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps started, apps completed, deposits, engagement on email or social, tour registrations, video views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself. Subscribe to Talking Tactics wherever you get your podcasts.
This Episode is Sponsored by our friends at Element451: Element451is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. Register for Element’s Engage Summit
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| EP. 154: Why Higher Ed Marketers Need to Become Great Prompt Engineers | 01 Jun 2023 | 00:37:53 | |
Register for Element’s Engage Summit In this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content. They also discuss the challenges of prompt engineering and offer tips for how to get started. Prompt engineering is the process of creating prompts that are clear, concise, and effective. A good prompt will provide enough information for a language model to generate high-quality content, but it will also be specific enough to prevent the model from generating irrelevant or nonsensical content. There are many challenges to prompt engineering. One challenge is that language models are constantly learning and evolving. This means that the prompts that work well today may not work as well tomorrow. Another challenge is that language models can be sensitive to the nuances of language. This means that a small change in a prompt can have a big impact on the output of the model. Despite the challenges, prompt engineering is a valuable skill that can be used to improve the content of higher education institutions. By learning how to create effective prompts, higher education professionals can save time and improve the quality of their content. Here are some additional details from the podcast episode:
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify Podcast | 25 May 2023 | 00:35:51 | |
In this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There! No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great student experience. And who doesn’t want that? You can expect to experience honest conversation, get insights from experts, and hear success stories from campuses every other week. Eddie's goal for this show? To help inspire higher ed leaders to create a culture that will make the people say, “I Wanna Work There!” You can subscribe to I Wanna Work There! here or wherever you get your podcasts. The first episode is live now!
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 152: What if Colleges Recruited Creators Like They Do Athletes? Higher Education Content Marketing 3.0 | 20 Apr 2023 | 00:55:44 | |
Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451. In Episode 152 of The Enrollify Podcast, Zach and Dan discuss the evolution of content marketing and how it applies to the world of higher education. He shares strategies for schools to maximize their students' potential as creators and even speculates on what might happen if colleges started recruiting creators like they do athletes. But the conversation doesn't stop there. Dan also dives into the future of content marketing and how generative AI will revolutionize the industry. This is a must-listen for enrollment managers and anyone in the higher education space looking to stay ahead of the curve. Whether you're a seasoned marketer or just getting started, this podcast is packed with valuable insights and actionable takeaways. Don't miss out on the chance to learn from Dan's expertise and stay ahead of the competition. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 63: The MOST Fanatical of Fridays: Mickey and Shane Go Rogue | 14 Apr 2023 | 00:38:53 | |
Before every episode, Mickey and Shane discuss topics and agree on what they want to discuss during their time. This week, all hell breaks loose… The agreed-upon topic was turning students into influencers for your institution, but the conversation immediately diverted to reporting, the tools needed to truly report well, and what the action items are for schools looking to increase automation and data without spending thousands of additional hours.
About the Enrollify Podcast Network Fanatical Fridays is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House | 13 Apr 2023 | 00:47:09 | |
In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College. Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy. Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself in a crowded graduate school market.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make You More Efficient | 31 Mar 2023 | 00:42:15 | |
Unless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web. Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is sure to get you much more than that in return while also adding to the creativity infused in your work.
Mickey's ChatGPT Essay Response From This Episode When I think of someone who has truly lived life to the fullest, Mickey Baines immediately comes to mind. I first met Mickey when I was a sophomore in high school, and he was already a legend on our campus. He was the kind of person who could make anyone laugh, and he was always up for an adventure. Mickey was born with a rare genetic condition that left him with a shortened lifespan, but he refused to let that hold him back. Instead, he lived every day as if it were his last. He traveled the world, tried every kind of food imaginable, and even learned how to skydive. Watching him live his life so fearlessly inspired me to do the same. One of my favorite memories of Mickey is from our senior year of high school. Our school was holding a talent show, and Mickey decided to participate. He got up on stage and started singing a song, but halfway through, he suddenly stopped and shouted, "Wait, this is terrible!" Then he ripped off his shirt to reveal a Superman costume underneath and started dancing to "I Will Survive." The entire audience was in hysterics, and I remember thinking that I had never seen anyone so fearless. Mickey passed away shortly after we graduated from high school, but his memory has stayed with me all these years. Whenever I'm faced with a difficult decision or a scary situation, I think of Mickey and how he would have approached it. He lived his life with such warmth and sincerity, and I strive to do the same. In many ways, I feel that I owe it to Mickey to make the most of my own life. That's why I'm applying to your college. I want to continue to learn and grow, and I know that your school will provide me with the opportunities to do just that. I also believe that I can contribute to your community in meaningful ways, just as Mickey did for our high school. In closing, I'll leave you with one of Mickey's favorite jokes: Why did the tomato turn red? Because it saw the salad dressing! I know that Mickey would have loved to share that one with you. Thank you for considering my application, and I hope to hear from you soon.
About the Enrollify Podcast Network Fanatical Fridays is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 150: How to Design a Multi-Sensory Higher Ed Marketing and Student Recruitment Strategy | 30 Mar 2023 | 00:42:26 | |
In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles. Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing. In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique marketing, recruitment, and student life experiences. Troy also shares vulnerably about a car accident that changed his life forever…and how this experience led him to pursue a career in higher education leadership. Tune in to hear Troy’s inspiring story and garner fresh ideas for how to differentiate the digital and physical expressions of your school’s unique value proposition.
This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM | 23 Mar 2023 | 00:50:00 | |
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI to build one of the industry’s most powerful and user-friendly CRMs on the market. Learn more about Element451 here. Register for the Engage Summit here. Stream Episodes 1, 2, and 3 of The Higher Ed Marketer’s Guide to ChatGPT and Generative AI series here.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI | 16 Mar 2023 | 00:53:22 | |
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conversation on:
Learn more about Element451 here. Register for the Engage Summit here. Stream Episodes 1 and 2 of The Higher Ed Marketer’s Guide to ChatGPT and Generative AI series here.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Pulse Check: After Further Consideration — Part 4 | 25 Jul 2024 | 00:43:47 | |
In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision-making processes with special guest Jaunelle White. Key takeaways include:
Guest Name: Jaunelle White, Vice President of Intercollegiate Athletics and Chief Student Development Officer, Point University Guest Social: Bio: Jaunelle White is the Vice President of Intercollegiate Athletics and the Chief Student Development Officer at Point University in West Point, GA. White is the university's third athletic director and first female director. She has recently been recognized by Southern States Athletic Conference as the Athletic Director of the year. Jaunelle White is a proven leader in Athletics as she was named as one of Sports Illustrated's top 100 Black Women in Sports.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Fanatical Friday's Ep. 61: Getting the Most Bang for Your Buck With Video in 2023 | 10 Mar 2023 | 00:40:35 | |
Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck. Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow and expand your offerings.
About the Enrollify Podcast Network Fanatical Fridays is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment | 09 Mar 2023 | 00:45:24 | |
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:
Learn more about Element451 here. Register for the Engage Summit here. Stream Episode 1 of The Higher Ed Marketer’s Guide to ChatGPT and Generative AI series here.
About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It? | 02 Mar 2023 | 00:47:41 | |
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revolutionary tool. You’ll learn:
Learn more about Element451 here. Register for the Engage Summit here. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||