High Tones for Runners – Details, episodes & analysis

Paris Fashion Week is a celebration of running and style. Innovative running brands show up from all over the world to showoff upcoming styles, run together, dine together, and generally engage the aggressively growing running indsutry.

Huge thanks to Aire Libre + Naked Sports Innovations for the support necessary to make this all happen.

We went to see a lot of brands. Here's the skinny on each one:

• 00:00 Welcome / Intro
• 02:12 High Level Explanation of PFW + Running
• 07:02 Soar Running
• 10:36 CAYL
• 14:07 Unna
• 18:55 Purple Mountain Observatory
• 21:44 Distance x Strava
• 24:15 Alex Zono
• 28:28 Hermanos Koumori
• 30:54 Portal
• 35:40 Balmoral
• 37:45 Norda
• 40:50 Houdini

(Wylder is now available on iOS + Android.)

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High Tones explores Run Culture.

Round Ups by Sam Lohse

Trail Shoes x Sneakers by Inky Steve | Josh Rosenthal

Borderlands.cc | Instagram

Manchester's favorite running child, Inky Steve, joins Josh again to was poetic on the intersection of Trail Culture x Sneaker Culture. We also pick a movie to characterize the intersection of the day.

Air Max 1s are iconic and we believe Norda 001s have the same potential to be unchanged for decades to come.

Did Nike know they had a winner from day one? Did Norda?

Time will tell, but there are signs we look for to prove the 001 is already a cult classic along with Air Max 1 + Mallrats.

(Wylder is now available on iOS + Android.)

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High Tones explores Run Culture.

Round Ups by Sam Lohse

Trail Shoes x Sneakers by Inky Steve | Josh Rosenthal

Borderlands.cc | Instagram

We've seen some beautiful new things in the world of running over the last few weeks.

Sam Lohse rounds em up and pulls them outta the box.

• 2:40 - Gnuhr Warp Kit Vest
• 7:43 - Hoka Mafate 5
• 10:10 - Keen Seek
• 12:30 - Goldwin 0 Performance Capsule
• 15:33 - Soar x Altra Trail Race Shorts
• 17:38 - Hoka x Maap Tecton X2
• 20:26 - On Ultra Vest Pro
• 22:57 - Portal Black Lateral Peak T
• 27:03 - Satisfy's the Rocker

[the all new] Borderlands.cc | instagram.com

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Other things Josh is in to right now:

• Path Projects | Always on (tapered)
• Knog | I ran Zion 100 in this
• GOREWEAR | white in a sea of black
• La Sportiva | Uhhh…the Prodigio Pro Max could be the perfect shoe. The night sky/mountain red is stunning.
• Bilby Run 400 | headlamp | Brilliant product design. Easy to charge. My go-to for overnights and early mornings.
• Scarpa | not just climing anymore. Strong euro design vibes.

What are the best shoes we're running in right now?

Josh: Mount to Coast R1 | Saucony Endorphin Speed 5 | 4T2 sayonara

Inky Steve: Asics METASPEED Sky | Asics Superblast 2 | Hoka Tecton X3 | Saucony Endorphin | Norda 002

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• Patreon | BtS Building Borderlands
• Borderlands.cc | Podcast Network
• Sign up: analog*Borderlands [new]letter
• Hyperlyte Hotline - RUNMORE649 (786.667.3649)
• Wylder is now available on iOS + Android.

______________

PODCAST GEAR

• OSMO Pocket 3
• Shure MV7
• Neewer MS60B

August gave the trail running world a lot of gifts from actual drops to previews of whats to come from brands like adidas TERREX, Norda, Salomon, Soar Running, and more.

Read the full article here.

• 00:00 UTMB Experience and Industry Growth
• 02:39 Adidas Terrex Agravic Speed Ultra 2 Review
• 05:30 Norda 001a
• 08:19 Salomon S Lab Ultra Glide 1.5
• 10:41 The Evolution of Trail Running Packs
• 13:29 The Future of Running Gear and Brands
• 22:10 Soar Running | Trail Race Vest

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• Patreon | BtS Building Borderlands
• Borderlands.cc | Podcast Network
• Sign up: analog*Borderlands [new]letter
• Hyperlyte Hotline - RUNMORE649 (786.667.3649)
• Wylder is now available on iOS + Android.

--------

PODCAST GEAR

• OSMO Pocket 3
• Shure MV7
• Neewer MS60B

John-Ruben is the founder of UNNA. It's a beautiful brand out of Stockholm with an equally stunning ethos - finish in a good place.

Join Josh and Sam as they jump in to the story of UNNA with JR.

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High Tones explores Run Culture.

Round Ups by Sam Lohse

Trail Shoes x Sneakers by Inky Steve | Josh Rosenthal

Borderlands.cc | Instagram

Inky and Josh have been comparing iconic trail running shoes to iconic movies and today's will be hard to beat now and forever more. We look at Hunter S. Thompson, theROCKER by Satisfy Running, and Fear + Loathing in Las Vegas.

Satisy appeals to the myth of the west and the american dream inherent within it. This is nothing if not Fear and Loathing in Las Vegas.

Enjoy.

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• Patreon | BtS Building Borderlands
• Borderlands.cc | Podcast Network
• Sign up: analog*Borderlands [new]letter
• Hyperlyte Hotline - RUNMORE649 (786.667.3649)
• Wylder is now available on iOS + Android.
• Salt Lake Foothills Trail Races | 30 May 2026

Partners

• Hyperlyte Liquid Performance - 100g Carbs, 1000mg Sodium, Miles of Dirt

______________

RUNNING GEAR

• Naked Running Band
• Path Projects Apparel
• La Sportive Prodigio Pro

PODCAST GEAR

• OSMO Pocket 3
• Shure MV7
• Neewer MS60B

Patrick Stangbye co-founded of Portal, contributed for years to ROA, and just generally exists in the zeitgeist.

He joined us to about his recent effort at TDS and how he'll go bigger and harder next year.

Presented by Naked Sports Innovations

Josh's opinion on Patrick Stangbye x Zara.

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• Patreon | BtS Building Borderlands
• Borderlands.cc | Podcast Network
• Sign up: analog*Borderlands [new]letter
• Hyperlyte Hotline - RUNMORE649 (786.667.3649)
• Wylder is now available on iOS + Android.
• Salt Lake Foothills Trail Races | 30 May 2026

Partners

• Hyperlyte Liquid Performance - 100g Carbs, 1000mg Sodium, Miles of Dirt
• Naked Sports Innovations - I wear this running belt EVERY TIME I RUN.

______________

RUNNING GEAR

• Naked Running Band
• Path Projects Apparel
• La Sportive Prodigio Pro

PODCAST GEAR

• OSMO Pocket 3
• Shure MV7
• Neewer MS60B