Explore every episode of the podcast High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 179 | Stay Weird: Why Distinctive Brands Win Premium Clients | 24 Sep 2026 | 00:14:01 | |
Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore. In this episode, I’m talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you’re selling premium offers. I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients. Because weird only works when there’s mastery underneath it. If you’ve been toning down your personality, your point of view, your interests, or your unique way of doing things because you think you need to look more “professional,” this episode is your permission slip to stop blending in. Let your freak flag fly, deliver exceptional work, and stay weird, my friend. Want my help unleashing your weirdness? Book a call: https://bookacallwithkim.as.me/introcall | |||
| 178 | The inner work needed to sell high-ticket offers, featuring business coach Becky Keen | 24 Sep 2026 | 00:40:31 | |
If you've ever talked yourself out of raising your prices or let that little voice say "who do I think I am to charge that much", this episode is for you. I'm sitting down with my longtime friend and business mentor Becky Keen, who built two successful companies before coming online, and she is dropping serious truth bombs about what's really keeping women from charging what they're worth. We're getting into the mindset blocks, the feelings you're avoiding, and the identity shifts that need to happen before the strategy even matters. Plus Becky shares her framework for doing the inner work so you can finally charge high-ticket and mean it. Episode links: Join Beck's new audio experience, Unshakeable: https://beckykeen.com/unshakeable
Connect with me here: | |||
| 177 | I stopped podcasting. Here’s why and what’s next. | 24 Sep 2026 | 00:10:26 | |
388,800 minutes. That's how long it had been since I last took to my microphone, and in this episode I'm telling you exactly what happened. Back in December 2025, I was in a real funk. I'd just turned 50, I was eight years into my business, sales were down, AI copywriting was everywhere, and I was watching freelancers and coaches around me close up shop and go get "real jobs." I applied for a couple of copywriter positions myself. Instead of making a rash decision, I looked for the one thing I could pause without my whole business falling apart. It was this podcast. So I stopped. I didn't announce it. I just disappeared. Here's what that nine-month pause made room for: a webinar I'd wanted to launch for three years, a paid ads funnel to cold audiences, tripled enrollment in Pivot to Premium, a dance class, and 10 hikes. I'm also sharing why my original value proposition stopped being relevant, and what this show is about now that it's been renamed and rebranded: High Ticket Marketing and Sales Strategies for Gen X Women in Business. If you're happy to hear my dulcet tones in your ear holes again, a rating and review makes a big difference to my reach. I'd love to hear your thoughts on the new direction for the ill communication podcast! Episode links: Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Check out Adam's Podcasting Business School Skool: https://www.skool.com/podcastingbusinessschool/about?ref=5e0354c078584362a305f7c9460f9d37 | |||
| Share this powerful piece of authority content to attract premium clients in 2026 | 31 Dec 2025 | 00:06:38 | |
Want to position yourself as the go-to expert in 2026? I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think. This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with. Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results). Perfect for wrapping up 2025 and setting yourself up for a profitable new year.
Come see this prompt live and in action at my upcoming masterclass! Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at: | |||
| Looking back and ahead - 11 reflective prompts to set achievable goals for business and life in 2026 | 24 Dec 2025 | 00:12:37 | |
It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family. If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead. These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet. Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead. | |||
| Top 6 marketing & copywriting trends for 2026 | 17 Dec 2025 | 00:22:52 | |
The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing. In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization. If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026. Resources mentioned in this episode: Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix | |||
| What’s saving my life right now - December 2025 | 10 Dec 2025 | 00:18:14 | |
In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season. Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans. I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace. Consider this your permission slip to find joy in the little things. Resources: Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117 My fave skincare products: CeraVe Night Cream: https://amzn.to/48BkmrB Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritual Ambrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serum Hyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serum Exotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dust Gemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-roller My Fave Fitness Classes: Core Love: https://www.corelove.ca/ My fave Recipes: Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/ Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/ My fave room diffuser: Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collection My fave body butter: | |||
| You're invited to the Get'er Done Holiday Mixer | 02 Dec 2025 | 00:05:10 | |
The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running. I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble. Plus, I'm inviting you to my annual Get Shit Done Holiday mixer (www.kimkiel.com/holiday) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy. Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked. Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holiday | |||
| Using Skool to streamline business, build community, generate leads and scale revenue with Brenda Rigney | 26 Nov 2025 | 00:42:58 | |
In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams. Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money. We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business. If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you. Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37 | |||
| How to stop procrastinating and get into marketing motion | 19 Nov 2025 | 00:18:41 | |
Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results. Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot Resources mentioned: AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way | |||
| How women are building the new economy | 12 Nov 2025 | 00:09:05 | |
If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025, a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good. Sign up for the Regeneration Summit 2025 (aff link): https://kimkiel--ampersanded.thrivecart.com/the-prosper-network/6902ccbcc3361/ | |||
| Should businesses skip out on Black Friday promos? And what to do instead! | 05 Nov 2025 | 00:25:18 | |
Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. Perfect timing as we enter the lucrative year-end selling season. Get added to the notification list for the Sales Email Course by emailing hello@kimkiel.com. | |||
| Pull a tarot card or share other "witchy" content this week {Writing Prompt} | 29 Oct 2025 | 00:08:05 | |
Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected. In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that'll help you connect with your audience on a more human level. Whether you're into tarot cards, pumpkin recipes, or scary business lessons, this episode will inspire you to bring surprise and delight into your marketing. Because here's the thing: people buy from people, and even premium clients want to see your personality shine through. Plus, Kim shares how you can get four weeks of premium authority content prompts delivered to you each month in her Pivot to Premium program. Find out more and enroll: www.kimkiel.com/pivot | |||
| Are you ready for a premium business? (spoiler: yes!) | 22 Oct 2025 | 00:16:23 | |
Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and high-ticket offers. If you've been watching others with less experience get more attention while you undervalue your expertise, this episode reveals why you're probably more ready than you think. Kim shares how every high-earning consultant she's worked with felt unprepared but succeeded anyway, plus real client stories of transformation when they finally owned their worth. Discover: - Why high-ticket isn't about charging more (it's about creating more value), - How mismatched messaging keeps you speaking to beginner problems when your audience has premium-level needs - The exact positioning shifts that help you become the go-to expert in your niche Perfect for Gen X entrepreneurs ready to stop playing small and build the sustainable, spacious business they've been craving. | |||
| Why I’m retiring my signature program (and what’s coming next) | 15 Oct 2025 | 00:14:24 | |
After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before. I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence. In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation. The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice. I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business. | |||
| How to attract and win premium clients | 02 Oct 2025 | 00:09:31 | |
In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you've been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up call. Kim walks you through exactly what she'll in the workshop—from premium buyer psychology to crafting your own Premium Positioning Statement (aka your Big Frigging Deal statement). Plus, Kim shares details about the personalized mini audit you'll get when you join (typically $150, but included FREE with your ticket). Selling high-ticket isn't about charging more. It's about creating more space, sustainability, and profitability in your business so you can work with fewer, better-fit clients. | |||
| 7 beliefs that block women entrepreneurs from premium clients | 25 Sep 2025 | 00:20:32 | |
High ticket buyers are still buying — even in a softer economy. In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’ll share real-life examples and the mindset shifts you need to confidently step into that premium space. If you’ve been hesitating to raise your rates or create that next-level offer, let this episode be your green light. Join me on October 8th for my live workshop: | |||
| How high-ticket offers help entrepreneurs create revenue resilience in a recession | 17 Sep 2025 | 00:14:11 | |
We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money. So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices. In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, high-ticket offers is the smartest move in a downturn. You’ll hear:
Subscribe to my newsletter to get info on my upcoming High Ticket Strategy and Sales Workshop: https://www.kimkiel.com/newsletter | |||
| The We Do Not Care Club - Business and Marketing Edition | 10 Sep 2025 | 00:12:17 | |
Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it. I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do Not Care Club. In this episode, I’m sharing the Business + Marketing Edition of the We Do Not Care Club, where I reveal the 10 things I’m officially no longer available for as I step into my fifties. This is your permission slip to stop caring about what doesn’t matter and to focus on showing up real, imperfect, and powerful. Follow the creator of the We Do Not Care Club movement, Melani Sanders: | |||
| Sell more in Q4: 18 ideas for your year-end promos {Summer Remix} | 27 Aug 2025 | 00:16:03 | |
In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales. From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday. For full show notes and resources, visit https://kimkiel.com/podcast | |||
| The Gen X playbook for writing copy that sells high-ticket offers {Summer Remix} | 20 Aug 2025 | 00:11:22 | |
In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into:
View the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclub For full show notes and resources, visit https://kimkiel.com/podcast | |||
| 10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix} | 13 Aug 2025 | 00:18:55 | |
In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy. In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about. You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience. Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start. Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. You can learn more and join here: Join the Spark Community. It’s time to use your business as a force for good, and I’ll show you how. Resources: Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo | |||
| Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix} | 06 Aug 2025 | 00:22:43 | |
Hot take: it’s actually easier to sell a $5K offer than a $100 one. This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one. If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert. This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers. Resources Mentioned: Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2 Sales Copy Scorecard: https://kimkiel.com/scorecard Show notes are always available at: https://kimkiel.com/podcast
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| Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix} | 30 Jul 2025 | 00:12:13 | |
This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem. You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025. But here’s the problem. Most people are using it wrong. A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work. You’ll learn:
Whether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly. Need help crafting your own 9-word email or sales sequence? Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/ Additional resources: Find out more about Dean and subscribe to his newsletter: moredean.com Ask me anything! (send a voice message to Kim) | |||
| 20 Tiny habits that help me generate $1million as a Gen X business woman {Summer Remix} | 23 Jul 2025 | 00:18:00 | |
Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches. Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue. No complicated funnels. No viral Reels. No fancy productivity hacks. Just a handful of habits that keep me grounded, creative, and in motion. In this Summer Remix episode of the Ill Communication Podcast, I’m bringing back one of my favourite episodes of all time: 20 Tiny habits that help me generate $1million as a Gen X business woman. It's fast-paced, fun, and packed with unconventional wisdom you can apply right away (whether you're a fellow Gen Xer or not). Find links to my fave books, office gear and other essentials that support my tiny habits on my resources page: https://www.kimkiel.com/resources Additional Resources Mentioned: Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink | |||
| {Summer Remix} Niche down, profit up: 5 surprising benefits of picking a niche (and why your small business needs one in 2025) | 16 Jul 2025 | 00:18:36 | |
Welcome back to the Ill Communication podcast! This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead. Today’s episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business). But narrowing your focus doesn’t mean shrinking your opportunities… in fact, it does the opposite. If you want to stand out and sell more in 2025, it starts with dialing in your niche. Let this episode guide you toward more clarity, confidence, and aligned clients. Take a break from creating content (without looking like it) ✅ Save time 👉 Grab the jam-packed 8-page Google Doc for free at kimkiel.com/remix | |||
| {Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer | 09 Jul 2025 | 00:11:16 | |
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the biggest trends is having a clear point of view. Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way. Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement. If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement. Listen in for the full details on how to create yours. Resources Mentioned: | |||
| {Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends | 02 Jul 2025 | 00:24:48 | |
Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️ Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!) This week, we’re revisiting an episode originally released at the very start of 2025. In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through). ✨ You will hear:
So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025. Resources Mentioned: 🎧 Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025 🎧 Episode 127: 25 No-BS Resolutions for GenX business owners 🎧 Episode 75: Top 6 Copywriting Trends for 2024 🎙️ Get the brand voice audio series and workbook 📞 Book a call to work together in 2025 | |||
| The 3 marketing essentials your small business needs to boost sales this year | 25 Jun 2025 | 00:19:27 | |
The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes. In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.” We cover:
This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results. Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle. 🔥 Join me around the campfire at https://kimkiel.com/copycamp Questions about Copy Camp or the Joy of Copy Club? Hit me up! Facebook: www.facebook.com/KimKielCopy Instagram: www.instagram.com/kim_kiel_copy LinkedIn: www.linkedin.com/in/kimkiel Voxer: kimkielcopy | |||
| How to use the FAB formula to write copy that generates sales | 18 Jun 2025 | 00:10:36 | |
Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way. Topics Covered in This Episode:
Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way The Joy of Copy Club: www.kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The Neuroscience of Success: why entrepreneurs need to celebrate more | 11 Jun 2025 | 00:12:26 | |
How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum. Topics Covered in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Find out more about the neuroscience of celebration in these articles: https://hbr.org/2022/01/celebrate-to-win I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The Summer of Ease Workshop is back! Why small business owners should join! | 04 Jun 2025 | 00:07:48 | |
What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we’ll be doing together in this live, get-it-done session—from crafting fun and functional email autoresponders to remixing old content so it looks like you never left. Plus, I’m offering my top seasonal prompts, content planning strategies, and a peek into Q4 prep so you can avoid the post-summer scramble. It’s all about helping you log off with confidence, clarity, and cash still flowing in. If you've ever wanted a real plan to unplug—this is it. Topics Covered in This Episode:
Grab your ticket to the Summer of Ease Workshop and get your copy and content done! www.kimkiel.com/summer Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Summer of Ease Workshop: www.kimkiel.com/summer
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| How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius | 28 May 2025 | 00:29:36 | |
This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of Mental Health Awareness Month, I’m opening up about the behind-the-scenes struggles I’ve faced as a business owner—and the quiet moments of dissociation, disconnection, and doing the bare minimum just to keep going. To help make sense of it all, I’m joined by Rebecca Vigelius, a neuro-somatic intelligence practitioner and stress coach who helps high-performing women feel human again without sacrificing their success. Rebecca shares practical, physiological tools to help you come back to yourself when life (or business) gets heavy—and why rest and nervous system regulation aren’t luxuries, they’re survival skills. Topics Covered in This Episode:
This episode is a love letter to every entrepreneur who’s ever kept smiling while quietly unraveling. You are not alone. Whether you’re in the thick of it or feeling strong right now, this episode offers a new lens—and a few powerful shifts—to help you navigate the harder seasons with more clarity and capacity. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Looking for a supportive business community to help you grow your business? Check out the Joy of Copy Club: www.kimkiel.com/copyclub Get Rebecca's Unbothered Entrepreneur Blueprint: https://www.rebeccavigelius.com/unbotheredblueprint Check out Rebecca Vigelius's website: https://www.rebeccavigelius.com/ Connect with Rebecca Vigelius: https://www.linkedin.com/in/rvigelius/ https://www.instagram.com/rebeccavigelius/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Why seasonal content is smart for your business {Writing Prompt} | 21 May 2025 | 00:08:29 | |
How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content. This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging. Topics Covered in this Episode:
Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions. Show notes are always available at https://www.kimkiel.com/podcast!! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| What happens when you FAFO on LinkedIn | 14 May 2025 | 00:16:23 | |
What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business? In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results. I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up. Topics Covered in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers | 07 May 2025 | 00:11:14 | |
How many people are missing out on your offer just because it’s hard to find or share? I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective. Topics Covered in This Episode:
Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Binge the whole 1-minute messaging magic series: Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips | 30 Apr 2025 | 00:08:05 | |
Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies. Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for. Topics We Cover in This Episode:
Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to Episode 141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 1 Minute Messaging Magic - 5 website tweaks to get more leads | 23 Apr 2025 | 00:08:37 | |
Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance. From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week! Topics Covered in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Book Your No BS Copy Audit: https://www.kimkiel.com/audit I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 1 Minute Messaging Magic: let your words breathe | 16 Apr 2025 | 00:05:53 | |
What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words more powerful: letting them breathe. This week’s tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today’s busy, mobile-first audience. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join me inside the Joy of Copy Club: www.kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| A writing prompt to inspire and connect with your audience | 09 Apr 2025 | 00:07:01 | |
We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business. Inspired by one of my recent and most popular episodes, I’m giving you a writing prompt that will help you craft compelling content around a big decision you’ve faced. Whether you’re writing an email, a blog post, or social media content, this approach will help you engage your audience in a way that feels real, human, and valuable. Plus, I’ll give you a few subject line ideas to make your content irresistible. Let’s dive in! Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Hear this writing prompt in action! Listen to Episode 136: Making tough decisions in business and life: https://www.kimkiel.com/podcast-1/making-tough-decisions-in-business-and-life I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How to use the stages of awareness to craft copy and messaging that drives more sales | 02 Apr 2025 | 00:16:40 | |
What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging? In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted. Topics We Cover in This Episode:
Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Why your marketing isn’t working - and how to fix it with voice of customer research | 26 Mar 2025 | 00:07:24 | |
Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates. I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business! Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The fortune is in the follow-up | 19 Mar 2025 | 00:07:00 | |
Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be. Topics We Cover in This Episode:
Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Making tough decisions in business and life | 12 Mar 2025 | 00:10:07 | |
Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot. Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward. Topics Covered in this Episode:
Find me on social media to share your stories of making big decisions or changing your dreams! Show notes are always available at https://www.kimkiel.com/podcast!! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Copywriter or Ghostwriter - what’s the difference and which one do I need? | 05 Mar 2025 | 00:11:46 | |
What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding? Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand’s voice—because at the end of the day, that’s what really matters. If you’re a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won’t want to miss! Topics Covered in this Episode:
What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Find out more about what copywriters are and do: Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcall I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies | 26 Feb 2025 | 00:09:01 | |
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy. If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in! Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to the 2-part series on Mastering High Ticket Messaging: Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1 Listen to episode 76 to find out how to create scroll-stopping hooks for your content Download the Hook formula cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf Checkout the fun clothes at CoordCrew: https://coordcrew.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2) | 19 Feb 2025 | 00:30:48 | |
Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I’ll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence. If you feel like your premium offers aren’t getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.
You don’t have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you’d rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: hello@kimkiel.com Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Listen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-sales Listen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How to market and sell high-ticket offers (part 1) | 12 Feb 2025 | 00:20:48 | |
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that. In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry. Topics We Cover in This Episode:
There’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you! Show notes are always available at https://www.kimkiel.com/podcast!! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How to grow your business in a changing market (and why B-School could help) | 05 Feb 2025 | 00:18:07 | |
Is the secret to growing your business actually going back to basics? With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I’m sharing my personal experience with B-School, Marie Forleo’s renowned online business and marketing program, and why it was one of the best investments I ever made. I’ll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today’s unpredictable landscape. If you’re a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I’m revealing the exclusive bonuses I’ve created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now! Topics We Cover in This Episode:
Get your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I’ll support you as you go through the program: www.kimkiel.com/bschool Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer Episode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025 I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 10 simple ways to share your values in your business and marketing (and why it’s important you do) | 29 Jan 2025 | 00:16:01 | |
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do. From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend! Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites: https://www.simplifysimplify.me/ View CoordCrew’s Value Statements on their About page: https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form: https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page: https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||