High Spirits: The Cannabis Business Podcast โ Details, episodes & analysis
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High Spirits: The Cannabis Business Podcast
AnnaRae Grabstein and Ben Larson
Frequency: 1 episode/8d. Total Eps: 86

Hosts Ben Larson and AnnaRae Grabstein serve up unfiltered insights, reveal their insiders' perspectives, and illuminate transformative ideas about the cannabis industry for people who want to make sense of it all.
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๐จ๐ฆ Canada - entrepreneurship
11/05/2025#74๐ฉ๐ช Germany - newsCommentary
26/03/2025#89๐ฉ๐ช Germany - newsCommentary
25/03/2025#73๐ฉ๐ช Germany - newsCommentary
24/03/2025#59๐ฉ๐ช Germany - newsCommentary
23/03/2025#47
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#087 - From Hedge Funds to Hash: Inside Cannabis IR with Jesse Redmond
Episode 87
vendredi 9 mai 2025 โข Duration 50:16
Jesse Redmond, Head of Investor Relations and Business Development at Leaf Brands, brings his unique perspective as a former Wall Street investor and cannabis dispensary owner to discuss the challenging landscape of public cannabis companies. His insights reveal why certain companies are weathering the storm better than others and how innovative strategies like Bitcoin treasury reserves and strategic farm investments are positioning some for future growth despite industry headwinds.
โข Cannabis public markets have experienced a brutal 95% decline since February 2021, creating unprecedented challenges for companies and investors
โข Successful cannabis companies focus on operational excellence rather than regulation-dependent growth strategies
โข Leaf Brands is developing a 187-acre cannabis farm expected to dramatically reduce production costs from $20-40/lb to approximately $10/lb
โข First cannabis company to implement a Bitcoin treasury strategy to strengthen their balance sheet against dollar devaluation
โข The high cost of maintaining public company status ($80-100K monthly) is driving some cannabis companies to consider going private
โข State-by-state regulatory changes create complex strategic decisions, particularly around hemp/THCA cultivation versus traditional cannabis
โข Personal connection to cannabis's medical benefits keeps many professionals committed despite financial challenges
โข Investors should be selective rather than taking a "buy the basket" approach, focusing on companies with strong balance sheets and clear growth catalysts
If you enjoyed this episode, please drop us a review on Apple Podcasts, Spotify, or wherever you listen. Until next time, stay curious, stay informed, and keep your spirits high.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#086 - Cannabis Business News Roundup: DEA gets a new head, Organigram acquires Collective Projects, SBA loans for hemp & more!
Episode 86
lundi 5 mai 2025 โข Duration 49:30
Ben and AnnaRae explore the latest cannabis market developments across multiple states and at the federal level, highlighting both progress and persistent challenges. They dissect New York's comprehensive market report showing local brands outperforming multi-state operators while California cannabis businesses organize against impending tax increases.
โข Ben shares insights from Atlantic City's MJ Unpacked conference where New Jersey operators display optimism while cautious veterans observe from experience
โข AnnaRae visits Coastal Sun Farm, a certified organic cannabis and blueberry farm embracing traditional agricultural techniques and environmental stewardshipย
โข Federal developments include DEA nominee Terrence Cole stating cannabis rescheduling would be "one of his first priorities" despite previous anti-marijuana stance
โข New York's cannabis market shows improvement with 513 brands operating and top five NY-based companies capturing 21% of sales
โข California cannabis businesses rally against excise tax increase from 15% to 19%, with Los Angeles dispensaries reportedly considering a tax boycott
โข Canadian company Organigram acquires beverage brand Collective Projects, highlighting international opportunities unavailable to US companies
โข SBA confirms hemp businesses remain eligible for federal loans while marijuana businesses are excluded regardless of state legality
Join NCIA lobby days in Washington DC on May 13-15 to engage with lawmakers and help shape cannabis policy.
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#077 - Multi-State Brand Building with Miss Grass w/ CEO and Co-Founder, Kate Miller
Episode 77
vendredi 28 fรฉvrier 2025 โข Duration 48:43
Join Ben Larson & AnnaRae Grabstein on High Spirits as they explore the journey of transforming a hemp marketplace and media site into a multi-state cannabis brand with a strong community focus. We'll be joined by Kate Miller, co-founder and CEO of Miss Grass , who has masterfully steered the brand from its roots as a hemp marketplace to a prominent player in the regulated cannabis market.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: In this deep dive, Kate will share her strategies for cultivating a dedicated community, the challenges and triumphs of scaling in a highly competitive industry, and the pivotal decisions that have shaped Miss Grass. Weโll explore everything from the early days of building brand loyalty through education and content to the complexities of navigating multi-state operations.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
๐ช๐๐๐๐๐๐๐๐ ๐๐๐
๐ฉ๐๐๐๐
๐ณ๐๐๐๐๐๐: Discover the strategies Miss Grass used to build and scale its community, and how focusing on education and content creation has fueled brand loyalty.
๐ซ๐๐๐๐๐-๐๐-๐ช๐๐๐๐๐๐๐ ๐ซ๐๐๐๐๐๐๐: Learn about the challenges and advantages of maintaining direct relationships with consumers, and how these insights have influenced product development.
๐ต๐๐๐๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐ ๐๐๐
๐ช๐๐๐๐๐๐๐๐๐๐: Gain insights into the strategic decisions behind market expansion, dealing with competition from larger operators, and how Miss Grass has adapted its approach to maintain brand integrity.
๐ถ๐๐๐๐๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐ฏ๐๐๐ ๐ด๐๐๐๐๐๐๐๐๐๐: Understand the differences between the state-regulated cannabis industry and the hemp marketplace from a go-to-market and operational perspective.
๐ ๐ ๐ฒ๐ฒ๐ ๐๐ฎ๐๐ฒ ๐ ๐ถ๐น๐น๐ฒ๐ฟ: Kate Miller is the co-founder and CEO of Miss Grass, a brand at the forefront of transforming cannabis culture. Her journey from New Jersey to the West Coast and back again has been marked by bold leadership and a keen eye for market dynamics. Kateโs unique approach to business and her commitment to community, education, and quality have established Miss Grass as a leader in the cannabis industry.
Tune into High Spirits: The Cannabis Business Podcast this week to get an inside look at the cannabis industry through the lens of one of its most innovative leaders.
#HighSpirits #CannabisCommunity #MissGrass #Entrepreneurship #HempIndustry
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#076 - High Tech, High Returns: The Evolution of Cannabis Retail w/ Chris Violas, CEO of Blaze
Episode 76
vendredi 21 fรฉvrier 2025 โข Duration 59:01
Join Ben & AnnaRae on High Spirits as we delve into the world of cannabis retail with Christopher Violas, CEO of BLAZEยฎ. This episode explores how cutting-edge technology and strategic market insights are reshaping the cannabis industry from the ground up.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: In this discussion, we'll cover the impact of technology and operational efficiency in cannabis retail. Christopher Violas shares his insights on a range of topics including:
๐๐ฆ๐ต๐ข๐ช๐ญ ๐๐ฐ๐ฏ๐ด๐ฐ๐ญ๐ช๐ฅ๐ข๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐๐ง๐ง๐ช๐ค๐ช๐ฆ๐ฏ๐ค๐บ: Discover how centralizing decision-making and automating processes are helping retailers do more with less.
๐๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ ๐๐ฆ๐ฉ๐ข๐ท๐ช๐ฐ๐ณ ๐๐ณ๐ฆ๐ฏ๐ฅ๐ด: Understand how regional preferences and economic models affect product demand and retail strategies.
๐๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ฆ๐ฅ ๐๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ: Learn about the move towards holistic solutions that connect POS, e-commerce, and inventory management under one roof.
๐-๐๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ ๐๐ฐ๐ฏ๐ท๐ฆ๐ฏ๐ช๐ฆ๐ฏ๐ค๐ฆ: Explore the shift towards online ordering and how cannabis retailers are optimizing for delivery and pickup.
๐๐ ๐ข๐ฏ๐ฅ ๐๐ข๐ต๐ข ๐ช๐ฏ ๐๐ฆ๐ต๐ข๐ช๐ญ: Get insights into how AI is revolutionizing inventory management, customer retention, and personalized marketing.
๐๐น๐ฑ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐ฆ๐บ๐ฐ๐ฏ๐ฅ ๐๐ข๐ฏ๐ฏ๐ข๐ฃ๐ช๐ด: Discuss Blazeโs strategic moves into hemp, CBD, and other retail arenas.
๐๐ฆ๐ข๐ฅ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐ข๐ฏ๐ฅ ๐๐ฆ๐ข๐ฎ ๐๐บ๐ฏ๐ข๐ฎ๐ช๐ค๐ด: Gain perspective on managing a diverse, remote workforce and scaling a high-tech business in a rapidly evolving industry.
๐ก ๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฟ๐ถ๐๐๐ผ๐ฝ๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ผ๐น๐ฎ๐: Christopher Violas is not only the CEO of BLAZEยฎ but also a visionary who has seamlessly blended technology with cannabis retail. From founding a cannabis delivery service to leading a tech-driven revolution in the cannabis industry, Chris brings a wealth of experience and innovation. Under his leadership, Blaze has processed over $1 billion in annual cannabis sales and expanded its footprint to support hundreds of dispensaries across North America.
๐
๐ช๐ต๐ ๐ง๐๐ป๐ฒ ๐๐ป? This episode is a must-listen for anyone interested in the intersection of technology and cannabis retail. Whether you're an industry veteran, a budding entrepreneur, or simply curious about the future of cannabis markets, you'll find valuable insights that could shape your view of the industry.
Tune in to High Spirits: The Cannabis Business Podcast to catch all the action and learn how the cannabis retail landscape is evolving to meet the futu
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#075 - Legacy of Cannabis Cultivation and Bringing Sungrown to Market w/ Scott Vasterling of Humboldt Family Farms
Episode 75
jeudi 13 fรฉvrier 2025 โข Duration 54:01
๐ฟ ๐๐ก๐ ๐
๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐ฎ๐ง๐ ๐ซ๐จ๐ฐ๐ง ๐๐๐ง๐ง๐๐๐ข๐ฌ ๐ฟ
Join us on this week's episode of High Spirits: The Cannabis Business Podcast, where we delve deep into the verdant fields of Humboldt County with Scott Vasterling, the visionary founder of Humboldt Family Farms. Discover the rich legacy of cannabis cultivation and the promising future of sungrown cannabis in one of the industry's most storied regions.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: In an industry that's rapidly evolving, there's a growing appreciation for the artisanal quality and sustainable practices of sungrown cannabis. Scott Vasterling brings his extensive background in health, wellness, and agricultural leadership to discuss how Humboldt Family Farms is pioneering innovations that could reshape the cannabis market. From the early days of the back-to-the-land movement and Prop 215 to the complexities of Prop 64, we explore how sungrown cannabis is being redefined from "outdoor weed" to a premium, craft category.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
Craft Cultivation Insights: The importance of unique strains and genetics in crafting a superior consumer experience. ๐งฌ
Agricultural Branding: Could a unified brand representing small farms be the answer to the commoditization challenge? ๐ท๏ธ
Policy Impact: How would interstate commerce change the game for West Coast cannabis farmers? ๐
Sustainability in Cannabis: The advantages of traditional farming techniques in today's market. ๐
๐ฑ ๐ ๐ฒ๐ฒ๐ ๐ฆ๐ฐ๐ผ๐๐ ๐ฉ๐ฎ๐๐๐ฒ๐ฟ๐น๐ถ๐ป๐ด: With a foot in both the corporate world of Johnson & Johnson and the grassroots of Humboldt's farming community, Scott's dual expertise offers rare insights into the intersections of health, wellness, and cannabis cultivation. As Chair of the CA DCC Cannabis Advisory Committee and a staunch advocate for family farms, Scott's leadership is helping to steer the industry towards a more sustainable and equitable future.
๐
๐ช๐ต๐ ๐ง๐๐ป๐ฒ ๐๐ป? This episode is a must for anyone interested in the future of cannabis, the potential of sungrown products, and the stories of those who are leading the way in one of America's most iconic regions for marijuana cultivation. Whether you're an industry veteran, a cannabis connoisseur, or simply curious about the evolution of cannabis markets, join us for a conversation that promises to enlighten and inspire.
Tune into High Spirits this Thursday on LinkedIn Live, where Ben and AnnaR
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#074 - Understanding Receivership & Bankruptcy in Cannabis & Hemp w/ Ted Lanes
Episode 74
vendredi 24 janvier 2025 โข Duration 52:29
Tune in to our next episode of ๐๐ถ๐ด๐ต ๐ฆ๐ฝ๐ถ๐ฟ๐ถ๐๐ as we unravel the complexities of receivership and the intricacies of bankruptcy within the cannabis and hemp industries. We're joined by Ted Lanes, the "๐๐ง๐๐๐ฃ ๐๐๐๐ฅ๐๐ง" of finance, to shed light on what these financial states mean for businesses and creditors alike.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: We delve deep into the financial mechanisms that companies in the cannabis industry often have to navigate, particularly focusing on why traditional bankruptcy isn't an option and how receivership becomes a path many find themselves on. Ted Lanes, a seasoned receiver and financial expert, brings clarity to this often murky topic, discussing everything from the role of a receiver to strategic debt restructuring.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
โขย Receivership vs. Bankruptcy: Understand the fundamental differences and why bankruptcy isn't available for cannabis companies.
โขย Role of a Receiver: Explore how receivers are appointed and their responsibilities in managing a company's assets and operations during financial distress.
โขย Legal and Ethical Considerations: Learn about the legal framework surrounding receiverships and the ethical obligations of receivers.
โขย Actionable Advice for Vendors and Operators: Practical tips for businesses on both sides of a receivershipโhow to protect your interests and navigate the process.
๐ ๐ ๐ฒ๐ฒ๐ ๐ง๐ฒ๐ฑ ๐๐ฎ๐ป๐ฒ๐: With a wealth of experience spanning over 30 years across various industries, Ted Lanes of Lanes Management Services has become a pivotal figure in managing complex receiverships and financial restructurings. His background includes significant roles such as the interim CFO of MedMen and advisory positions in multimillion-dollar funds, making him a respected authority on financial crisis management.
#Bankruptcyย #Receivershipย #HighSpiritsย #cannabisindustryย
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#073 - Reaching Peak Performance in 2025 w/ Melanie Curtis, Performance Coach and World Record-Holding Pro Skydiver
Episode 73
vendredi 17 janvier 2025 โข Duration 55:24
๐ฟ ๐๐๐๐๐ก๐ข๐ง๐ ๐๐๐๐ค ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ข๐ง ๐๐๐๐: ๐๐๐ฌ๐ฌ๐จ๐ง๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐๐ ๐ ๐ฐ๐ข๐ญ๐ก ๐๐๐ฅ๐๐ง๐ข๐ ๐๐ฎ๐ซ๐ญ๐ข๐ฌ ๐ฟ
Dive into a thrilling new episode of ๐๐ถ๐ด๐ต ๐ฆ๐ฝ๐ถ๐ฟ๐ถ๐๐ as we explore the intersection of peak performance in high-stakes environments with Melanie Curtis, a professional skydiver, world record holder, and acclaimed performance coach. Join us as we unravel the parallels between excelling in extreme sports and thriving in the volatile cannabis industry.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: Melanie Curtis brings her unique expertise from thousands of skydives and high-impact coaching sessions to discuss what it takes to achieve peak performance in any field. We'll discuss a wide range of topics from managing change, bravery in decision-making, and the art of leadership in uncertain times to practical advice on stress management, overcoming fear, and maintaining mental clarity amidst chaos.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
๐ท๐๐๐๐๐๐ ๐๐๐ ๐ฌ๐
๐๐๐: How pushing boundaries in skydiving translates to innovation in cannabis.
๐ฌ๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐
๐ฉ๐๐๐๐๐๐: The courage required to start new ventures and make tough decisions.
๐ฏ๐๐๐ ๐บ๐๐๐๐๐ ๐ด๐๐๐๐๐๐๐๐๐: Strategies for navigating volatility in cannabis.
๐ฐ๐๐๐๐๐๐๐๐ ๐๐ ๐ถ๐๐๐๐๐๐๐๐: The importance of self-care and continuous learning for sustained high performance.
๐ป๐๐๐๐๐๐๐ ๐๐๐
๐ป๐๐๐๐: Building and maintaining trust within teams to achieve common goals.
๐ถ๐๐๐๐๐๐๐๐๐ ๐ญ๐๐๐: Techniques to conquer fear and harness it to fuel growth and success.
๐ ๐ ๐ฒ๐ฒ๐ ๐ ๐ฒ๐น๐ฎ๐ป๐ถ๐ฒ ๐๐๐ฟ๐๐ถ๐: Melanie's life mission goes beyond skydiving. She leverages her experiences to coach individuals and teams on achieving their highest potential, making her a sought-after speaker and consultant. With her vibrant energy and profound insights, Melanie inspires audiences to embrace challenges and transform their lives and workplaces.
ย ๐ Books mentioned in this episode:
-Man's Search For Meaning
-The Four Agreements
-The Power of Habit
-Atomic Habits
-No Bad Parts
--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#072 - Flying High with Hemp Beverages in 2025 w/ Craig 'Lewie' Lewis, CEO of Flyers Cocktail Co.
Episode 72
vendredi 10 janvier 2025 โข Duration 52:27
๐๐ฆ๐ฆ๐ฆ๐ฆ'๐ณ๐ณ๐ณ๐ณ๐ณ๐ณ๐ฆ๐ฆ๐ฆ๐ฆ ๐ฃ๐ข๐ข๐ข๐ข๐ข๐ข๐ข๐ค๐ฌ! Join us for the first episode of the year on ๐๐๐๐ ๐๐ฅ๐๐ง๐๐ฉ๐จ, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis ๐ฅ๐, the CEO & Co-Founder of Flyers Cocktail Company. We're kicking off 2025 by diving into the category dominating our minds and the airwaves.
๐ฃ Quick shout out to our title sponsor, KitPrint, the cannabis operatorโs production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that's redefining how we celebrate moments, big and small. Weโll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie's fearless predictions for the industry in 2025.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐๐ข๐ช๐ด๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐๐ข๐ณ๐ฌ๐ฆ๐ต ๐๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต๐ช๐ข๐ต๐ช๐ฐ๐ฏ: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.
๐๐ธ๐ข๐ณ๐ฅ-๐๐ช๐ฏ๐ฏ๐ช๐ฏ๐จ ๐๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ: Unpack whether product awards are merely vanity or offer real value to brands in this sector.
๐๐ช๐ด๐ต๐ณ๐ช๐ฃ๐ถ๐ต๐ฐ๐ณ ๐๐ฆ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ๐ด๐ฉ๐ช๐ฑ๐ด: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.
๐๐ฎ๐ฆ๐ณ๐จ๐ช๐ฏ๐จ ๐๐ฆ๐ข๐ฅ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด: Gain insights into Lewieโs leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.
2025 ๐๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ฐ๐ฏ๐ด: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.
๐ ๐ ๐ฒ๐ฒ๐ Craig (Lewie) Lewis ๐ฅ๐: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.
๐
Catch this high-flying episode of ๐๐๐๐ ๐๐ฅ๐๐ง๐๐ฉ๐จ this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.
#CannabisBeverages #DrinkCannabis #HighSpirits #DrinkFlyers
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#071 - End of Year Wrap-Up: Vireo's Bold Moves, Rise of Hemp Beverages, and 2025 Predictions
Episode 71
vendredi 20 dรฉcembre 2024 โข Duration 52:52
What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo's strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben's festive office, we discuss the potential ripple effects of these no-cash deals and speculate whether this could ignite a wave of consolidation reminiscent of past industry-shaking investments.
The cannabis landscape is shifting, and 2024 has been a year of both tumult and triumph. Despite the downfalls of California giants like MedMen and High Times, there's a silver lining as we witness the resilience of companies that have managed to refinance and keep the gears turning. Meanwhile, the rise of cannabis-infused beverages is rewriting the rule book, capturing the attention of consumers and opening new doors in the alcohol market. We explore the exciting possibilities in this burgeoning sector, while also contemplating the ongoing challenges posed by federal hemp policies and potential farm bill delays.
Looking forward to 2025, we are filled with optimism for the hemp beverage industry and its potential to reshape the mainstream market. The conversation turns to the foundational strategies needed to capitalize on these opportunities, emphasizing education, influence, and team alignment. As we nurture a culture of peak performance, we remain committed to fostering authentic collaborations that drive positive outcomes. Join us as we embrace the dedication and passion of our team and partners, and gear up for bold moves that could redefine the competitive landscape in the coming year.
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
#070 - MJBizCon Recap: Ben & AnnaRae catch-up on everything from Disneyland Magic to THC-Infused parties
Episode 70
vendredi 13 dรฉcembre 2024 โข Duration 45:32
๐ฟ ๐๐๐๐ข๐ณ๐๐จ๐ง ๐๐๐๐๐ฉ: ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐ฌ๐ก๐จ๐ฐ, ๐ญ๐ก๐ ๐๐ข๐ ๐ก ๐๐ฉ๐ข๐ซ๐ข๐ญ๐ฌ ๐๐จ๐ซ๐ง๐ข๐ง๐ ๐๐ข๐ฑ๐๐ซ, ๐๐ง๐ ๐๐๐ฒ๐จ๐ง๐ ๐ฟ
Join us for a special episode of High Spirits, where your hosts Ben & AnnaRae share their experiences and insights from MJBizCon 2024 in Las Vegas. Fresh from hosting the High Spirits Morning Mixer, they're ready to dive deep into the event's highlights, key takeaways, and the future of cannabis trends they witnessed.
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๐ช๐ต๐ ๐ง๐๐ป๐ฒ ๐๐ป? Whether you're a cannabis industry professional who missed the event, or an enthusiast eager to catch up on the latest trends, this episode promises a comprehensive recap with personal flair. Get the scoop on what's next for the cannabis industry from two of its most passionate advocates.
Tune into High Spirits: The Cannabis Business Podcast this Wednesday on LinkedIn Live for an episode packed with insights, laughter, and the best of MJBizCon.
#MJBizConย #CannabisIndustryย #HighSpiritsย #CannabisCommunity
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

