Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs - Details, episodes & analysis

You've got a fiber arts business—quilting, knitting, embroidery, sewing, whatever you make—and a marketing to-do list that makes you want to close your laptop and get back to your work.

Hey Tori! is where digital marketing coach and fellow fiber artist Tori McElwain answers the real questions creative entrepreneurs are asking—from "where are my customers actually coming from?" to "do I really need to be on Instagram every day?"

Each episode breaks down one marketing topic into a clear framework you can actually think through: what's really happening, why it matters, and what one thing you'd do first. No jargon. No seventeen-step funnels. Just the kind of advice you'd get from someone at guild night who actually knows how the fiber arts industry differs from the rest of the marketing world.

If you want to go deeper—custom tools built for makers, live group coaching, or a personalized marketing roadmap—that's what the Digital Marketing Magic Coaching Program is for. But the podcast? It's just Tori, answering your questions.

Listen on your favorite podcast app. New episodes every week.