Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach.

Key Topics Covered: 

• The Power of Coaching:
  Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach was particularly life-changing.
• Why Barrett Left Tech Leadership:
  Barrett shares the story behind his decision to leave ConvertKit, citing burnout, misaligned values, and the importance of honoring what truly works for him.
• Reinventing Yourself:
  Barrett discusses the “progressive surrender” to his authentic self and letting go of other people’s expectations. He emphasizes the courage required to walk away from prestigious roles to pursue work that is deeply aligned with one’s true nature.
• Internal Work and Self-Awareness:
  Both Tina and Barrett talk about how internal family systems, therapy, and somatic practices helped them process old beliefs, trauma, and self-imposed pressure, unlocking new levels of happiness and productivity.
• Burnout and Boundaries:
  Barrett shares how he intentionally structures his coaching business to avoid burnout, setting clear boundaries and focusing on a select number of clients to maintain excellence and energy.
• Entrepreneurial Mindset:
  Insights into why entrepreneurs often feel compelled to do more, the importance of embracing ease, and how to find fulfillment beyond relentless hustling.
• Masculine & Feminine Energies in Business:
  Discussion around societal expectations of men and women, provider roles in relationships, and the importance of balancing masculine and feminine energies for healthy organizations and partnerships.
• Coach vs. Mentor vs. Therapist:
  Barrett explains the distinct roles of a coach, mentor, and therapist, and how they can complement each other in an entrepreneur’s personal and professional growth.
• Navigating a Changing World:
  Barrett talks about setting boundaries with news and technology, his approach to AI, and the importance of focusing on what one can control and contribute, even in times of uncertainty.
• Defining Success:
  Both discuss redefining success as loving and being loved, showing up authentically, and embracing the impact of deep personal connection over superficial metrics.

This episode is a masterclass in personal and professional transformation. Whether you’re an entrepreneur craving clarity, or a leader seeking deeper purpose and healthier boundaries, you’ll find actionable wisdom and heartfelt encouragement in Tina and Barrett’s conversation.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Barrett Brooks: 

Website: https://barrettbrooks.com/

The Good Work Show Podcast: https://www.goodworkshow.com/

Subscribe to Little Leadership Lessons Newsletter:https://barrettbrooks.com/

LinkedIn: https://www.linkedin.com/in/barrettabrooks/

Resources mentioned:

• To Bless the Space Between Us by John O’Donohue (book)
• Presence-Based Coaching (Barrett's advanced coach training)
• Opal app (for digital boundaries)
• Peter Levine's work on Somatic Experiencing

In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business.

• Membership vs. Mastermind:

  • Memberships are scalable, group-focused, and often larger in size with less personal touch.

  • Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation.

• Tina’s Offer Suite and Ascension Model:

  • Starts with a low-cost, high-volume evergreen offer → signature offer → back-end membership → high-level mastermind

  • This tiered system has helped many hit the million-dollar mark in their businesses.

• Real-life Evolution:

  • Her Empire Builder started as a mastermind, evolved into a scalable membership model as numbers grew.

  • Original small group became the Empress Circle Mastermind for higher touch and intimacy.

• Curriculum and Facilitation:

  • The Empress Circle is more information-heavy, with teaching and small group accountability.

  • The Impact Mastermind is peer-to-peer focused and supports 7-figure+ business owners with connection and facilitation rather than explicit teaching.

• Designing Your Mastermind:

  • Get crystal clear on your ideal (“hell yes!”) mastermind client.

  • Curate members through an application process for group harmony and energy.

  • Decide on the purpose: connection, strategy, or support.

• Transformational Experiences:

  • Psychological safety is a must—what’s shared in the mastermind stays in the mastermind.

  • Live retreats and in-person events are crucial for creating lasting bonds, especially in the age of AI.

  • Personal touches like favorite snacks, drinks, and personalized gifts (hello, monogrammed pajamas!) make members feel truly seen.

• Structure & Flow:

  • Strike a balance between structured learning and downtime at live events.

  • Prioritize generous break times and early finish for dinners to accommodate different lifestyles.

• Keeping Connection Alive:

  • Use platforms like Slack, WhatsApp, or Voxer (Tina’s favorite!) for ongoing relationship building.

  • Encourage collaborations, celebrate wins, and recognize growth privately.

• Onboarding and Engagement:

  • Thoughtful onboarding with surveys, welcome gifts, and public shout-outs help new members feel valued from day one.

Tina’s insights serve as a practical guide for course creators considering adding masterminds to their offer suite and emphasize that, with the right structure and intention, masterminds can provide transformational experiences that go beyond business strategy, nurturing long-term relationships and personal growth.

If you have a successful course or membership, adding a mastermind might just be the next logical step in your business ascension model—and as Tina says, when you pay attention to all the details, that’s where the real magic happens.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned:

• Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...
• Kajabi Communities: https://kajabi.com/features/communities
• WhatsApp: https://www.whatsapp.com/
• Voxer: https://www.voxer.com/

In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality.

Introduction to the Series: Tina introduces a three-part series focusing on scaling online course businesses from zero to your first sale, then moving to six figures, and finally to creating your first million.

Personal Reflections: Tina shares personal anecdotes about getting started and the significance of making that first sale.

Dreams and Regrets: Discussion about the importance of going after your dreams and the common fears that hold people back from starting.

Fear Setting Exercise: Tina mentions a TED Talk by Tim Ferriss about fear setting to manage and overcome the fear of failure.

Four Steps to Your First Dollar:
1. Choose a Profitable Course Topic:
Align your passion with expertise and market demand.

2. Validate Your Idea:
Share your idea and gather feedback to ensure it's market-ready.

3. Sell Before You Create:
Learn the importance of pre-selling your course to validate demand.

4. Deliver and Refine:
Launch, gather feedback, and refine for future launches.

Biggest Mistakes to Avoid: Tina outlines common pitfalls such as overcomplicating tech, waiting for a big audience, underpricing, and striving for perfection.

Encouragement to Start: Tina emphasizes the importance of making that first sale and the fulfillment it brings.

This episode is your call to action to take the leap and start your journey in the online course industry. Tune in and turn your dreams into reality!🎉

Resources:

Get the FREE Online Course Checklist: https://www.herempirebuilder.com/ready  

Get Kajabi 30 days for FREE HERE

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

My guest today is the fabulous Liz Nable! Liz joined Her Empire Builder two years ago and the reason why I wanted to share her story with you is of course, because she's fabulous - but also, because having so much background and expertise in different areas, it was difficult for Liz to choose her online course path and she tried a few iterations before she got her winner.

Liz shows you that you can reinvent yourself and that the winner idea is the one that uses both your knowledge and expertise, and also aligns to what you love talking about.

Join Her Empire Builder:

https://www.tinatower.com/herempirebuilder 

Links:

Show notes: https://www.tinatower.com/184 
Find Liz @liz_nable on instagram 

Having a million dollar online course business is the dream - so you don’t really hear much about the downside. This is for two reasons.

1. There’s no complaining on the yacht! Meaning that you’re privileged AF so complaining about anything can feel plain mean, insensitive and ridiculous.

2. Usually, to get an online business to that level, you need to maintain the facade that everything is perfect all of the time or you feel like you’ll lose credibility.

Neither of those are helpful to you on your growth though so I want to tell you about the growing pains of the next level. I fully and upfront acknowledge that these are fabulous and privileged problems to have and I work hard every day to do good with the massive advantages in life that I’ve been give. And second - I am constantly learning in this experiment we call life and reserve the right to change my mind as I learn and grow and have my mind totally blown, my naivety shattered and strive to do better.

Now that we have that out of the way, on today’s podcast episode I am sharing with you what happens after you start to kick over around consistent $20k months so that you can be prepared and so you can consciously decide a little more easily, how far you actually want to go.

Join Her Empire Builder:

https://www.tinatower.com/herempirebuilder 

Links:

Show notes: https://www.tinatower.com/183 

The Life by Kenny Chesney: https://www.youtube.com/watch?v=PRD5t8uBEEQ

Julie Stoian Podcast: https://open.spotify.com/show/3YzG9nqvFyJXMv6Cvasqvp?si=0785c7d2fd5348c7 

Dr Laura Williams has such a great story to share with you. Laura is also our first Her Empire Builder member from the UK which shows huge dedication because our live sessions are ran in the morning so she stays up late to watch them. I share this because it's the dedication and purpose that drives Laura. With the sudden passing of her husband in 2018, she's a single mum to 5 children and instead of feeling like an (understandable) victim to that, she's chosen to be victorious.

Laura is one of those fabulous humans who is so good at her job and cares so much about her impact, and I just can't wait for the world to get access to that and her new course 'Know your own Psychology'.

Find all of the notes and links for todays episode at tinatower.com/182 and find Laura on insta at @drlawilliams

Dr Laura Williams is a clinical psychologist, trauma specialist, best-selling author, media contributor and mum to five. She holds specialist interests in anxiety, eating disorders and obsessional compulsive disorder. Beginning her first degree in psychology at the age of 19, Laura would continue to learn and train in the field of psychology for the next 20 years. She has a BA in Psychology, a Masters in Forensic Psychology and a Doctorate in Clinical Psychology. After clinical training, Laura worked within specialist services in prisons and hospitals with people who had experienced high levels of trauma in their lives.

After the sudden loss of her husband in 2018, Laura started working for herself for the freedom and flexibility she needed for her young family. She has since built a thriving online psychology practice and works with people to help them understand how their early and past relationships have impacted them. Laura now offers an online course KNOW YOUR OWN PSYCHOLOGY to scale her work and help more people.

Laura has written for and been featured in publications including The Telegraph, The Sunday Post and The Skinny. She has contributed to television documentaries for ITV and Channel 4 in the UK on the topic of morbid obesity. In addition to her television experience, Laura has broadcast experience often contributing to Radio Scotland programmes. Her first book, Grief Writer: A Journal, published in 2021, hit the amazon bestseller list and aims to help people grieving to process their emotions after loss.

Laura lives near Edinburgh, Scotland with her partner, their five children and a Labrador named Beau. From there, she is helping change the conversation around trauma and mental health. When she is not working, you’ll find her out running, swimming outdoors or trying to 'pop-up' on a surf board.

Creating a winning lead magnet is important for ALL online businesses. If I was just starting out, it's the very first thing I'd do and what I think is most important in quality list growth. And for a business making millions, it's still the thing to focus on to find more customers and show them what you're all about and the massive value you can share so that they can decide whether or not to work with you.

In today's podcast episode I am telling you the 'what'... what you you need to be thinking of in order to create the perfect lead magnet. If you'd like the 'how' then I am running a 4 day LIVE training starting September 5th that takes you through actually HOW to do all of this and provides you with tangible tools to get RESULTS.

You can register for that at tinatower.com/challenge

Show notes for this episode are at tinatower.com/181

Try Kajabi 30 days free: https://app.kajabi.com/r/XqN7VFxG/t/hzety79c

I love Kelly's story. Starting a career in teaching, obviously has its perks in course creation where we're educators, but I love the story of reinvention. So many members that we have in Her Empire Builder started with so much skill and expertise and thinking "I wonder if course creation is for me?" "How big can I actually go?"

And it makes me so happy to see people grow and adapt and then inspire everyone around them. That's Kelly's story as she's taken her niche as a teacher and turned that into a 6 figure online business and in today's episode, we're sharing with you how she got started and everything she's learnt along the way.

Find Kelly on instagram at @kellybell.coach

Listen and get the show notes at tinatower.com/180

Kelly is a passionate educator with 18 years experience as a PDHPE & Community & Family Studies (CAFS) teacher. Kelly has presented workshops across NSW in PDHPE & CAFS and in Australia on teaching pedagogy.

She has taught CAFS since 2004 growing the course from about 15 students to over 60 students in a small all-girls school and then spent 2.5 years teaching CAFS at a senior high school.

She has dedicated her career to working with government and community organisations to support the development of teachers and their students through
professional learning, webinars, resource development, marking and mentoring.

Kelly started supporting the professional learning of teachers in 2010 where she held voluntary roles in a professional learning organisation and served on the
Board from 2014-2016 and President in 2016-2018. Her contributions to the organisation was recognised by the Professional Teachers’ Council NSW in 2014 for her work where she received an Outstanding Professional Service Award as an acknowledgment of excellence in the profession.

Her commitment to supporting teachers to be the best educators they can be was further developed when Kelly completed a Master in Educational Leadership from the Australian Catholic University in 2015 and when she became a Google Level 1 Educator in 2020.

Since starting The Learning Network in 2020 Kelly has supported over 1000 CAFS teachers across NSW in online courses, resources, coaching & mentoring and 1000s of CAFS students in her Year 12 CAFS MasterClasses.

Kelly is surrounded by the beach, bay and bush on the sunny Central Coast of NSW, Australia where she delivers massive support to enable teachers to connect, learn and grow together.

Links:

Find Kelly at thelearnnet.com/tinatower

Join Her Empire Builder at herempirebuilder.com

Today I am interviewing one of our fabulous Her Empire Builder Members - Claudia Neal - Shaw.

Claudia joined Her Empire Builder in February as a brand new course creator ad then did all of the pre-launch activities to start from scratch and launched her first digital course for online marketing in June.

She had a great first launch making $12,000 on her first launch with her second already half sold out and incredible client transformations from her first lucky group of clients.

Show notes: tinatower.com/179

Join Her Empire Builder at herempirebuilder.com

Starting her first business at 21, Claudia Neal-Shaw was a few years into her combined Law and Communications degree convinced she would be an actress or a lawyer.

A natural communicator and connector, Claudia offered marketing advice to small-medium businesses on the side while she completed her formal legal training and travelled globally for work experience.

She learned very quickly that in order to create the career of your dreams, you had to rewrite the rules for your own success.

She left her corporate career behind and relaunched her consulting business focused on empowering female-led businesses to market themselves with confidence.

Through 1-1 coaching, online programs and education platforms, Claudia candidly shares the most authentic ways to grow your business; powerful storytelling and a compelling personal brand.

Her mission is to elevate the voices of women globally so that there are more women in positions of power and influence.

She actively supports the UN Global Sustainability Goals of Gender Equality + Quality Education in her offerings to create maximum impact through her business.

Claudia is currently writing a book called 'How to Market with Confidence', a marketing playbook for women in business.

Find Claudia at candourconsulting.com and on insta at @claudia.nealshaw

So you want to have a winning live launch? The PRE-LAUNCH is where it's at! In this podcast episode I'm sharing with you all of the things that I do 6 - 8 weeks before I open doors and launch. This allows me to be fully present in launch and show up with ALL of the energy. Launching isn't the time to be writing emails and figuring out what to put on social media. 

It's the time to let the strategy unfold and connect with clients and serve with all of your beautiful energy. 

Listen at tinatower.com/178 and get the checklist for this episode at tinatower.com/checklist

It's far easier to sell 'hope' than it is to sell 'hard work'... however, one does not work without the other. 
Without great mindset, you won't have the courage and be open to the new opportunities to allow you to implement strategy and get results. But without the strategy, you'll be all pepped up on goof balls and not know 'how' to get the result and wonder what you're missing. 
In this podcast episode, I'm sharing with you the 6 key mindset beliefs that you need to be able to implement good solid strategy for real and tangible business growth. 
tinatower.com/177

In this week's episode, Tina is sharing the one thing that has been her biggest game changer when it comes to setting and respecting boundaries that has allowed her to live a life of her own design.

When life gets in the way of our best laid plans, it's easy to slip into a state of perpetual disappointed that we can't live up to our own expectations. After 17 years in business, Tina has learned where her skill set lies, and how to get business to work best for her for sustainability, and longevity.

In this episode, Tina dives into how she has created those boundaries, how much she really works, how much work it takes to be successful, and that one thing that totally changed the game for her in the last 12 months. 

We've got a bit of a different episode for you this week's episode of the Her Empire Builder Podcast!

A couple of weeks ago, Tina Tower had a bee in her bonnet, so she decided to put her Ranty-Pants on and go LIVE on Instagram to share some of the things that she simply couldn't let go of - mainly the inequities that females in business face every day.

This episode is a recording of the Instagram Live from July 2022, where Tina is rightfully donning her 'Ranty-Pants' publicly!

It is our hope that sharing this makes you feel less alone, and helps you know that you're right where you need to be right now.

You can do anything and create the absolute future of your dreams, no matter where you're at right now.

We hope you enjoy Tina's ranty pants!

My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives.

In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial wisdom. He emphasized moving beyond revenue-focused mindsets to sustainable wealth-building strategies.

Throughout the interview, Mel addressed common financial blind spots among entrepreneurs, providing practical steps to secure long-term financial futures. He highlighted strategies for turning businesses into wealth-generating assets, distilling insights gained from advising top course creators globally.

Mel's approach goes beyond monetary success, encouraging a shift in money psychology to foster lasting wealth. He outlined a roadmap for financial independence tailored for entrepreneurs, stressing the importance of investment strategies amidst fluctuating incomes.

Discussing growth and avoiding burnout, Mel redefined success, urging entrepreneurs to focus on profitability and cash flow rather than vanity metrics. He shared insights on generational wealth, emphasizing its broader significance beyond financial gains.

Reflecting on his journey, Mel shared invaluable lessons, including critical mistakes in wealth-building and defining personal success beyond monetary achievements. His advice for entrepreneurs at various stages underscored the importance of strategic planning and holistic growth.

Where to find Mel Abraham: 

Building Your Money Machine book link: YourMoneyMachineBook.com

Instagram: https://www.instagram.com/melabraham9/

YouTube: https://www.youtube.com/@MelAbraham

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

This week's podcast guest is a legend in the online course industry as a programme ghostwriter and course creator for some of the most impactful online programs in the world. 

In this value-packed episode, Jasmine Jonte takes a deep-dive into the common mistakes that she sees course creators make, how to get your course all put together, how to increase completion rates (and whether or not completion rates are even that important) and everything in between!

The start of a new year and financial year are two of my favourite times to stop, reflect and get everything neat and tidy ready for your next rise! 
It's the things that we need to do behind the scenes of the business that can make such a big massive difference - but, because they're non-urgent, they're often missed. 
To help you out, I've put together your EOFY Business Health Check and made you a quick reference guide to go with it! 

Get your free EOFY Checklist here

The biggest risk I took recently? Booking out Hawaii's top vacation rental for a retreat and to run my next launch from!

Want to join me? Check out tinatower.com/hawaii

Show notes for today's episode are at tinatower.com/172

Find Tina on Instagram: instagram.com/tina_tower

In Episode 171 of Her Empire Builder Podcast we have Tory Archbold who is a superstar in the industry. She has been in business for a very long time after starting the PR agency, Torstar, in her 20s, and has really made an art out of storytelling and helping people to craft their brand story. She is now the brains behind Powerful Steps which helps people to own their story and own their power. So today, Tory's going to share with us how to articulate your story; how to choose the parts that you're going to share and the parts that you're going to keep private, and how to use it to aid the connection with your audience and taking your brand to the next level.

A book is such a MAMMOTH effort. To cap off the last 4 episodes all about writing your best selling book, I'm sharing with you how you can create an eco system around your book so that it can build your business and be the gift that keeps on giving. 

I love all types of marketing so learning book marketing for my past two books was a very fun experiment to jump into.
I tried everything on my first book, which led to a much more systemised approach for the second book that put Million Dollar Micro Business on the top of the Australian and American Business Book Charts.
I'm sharing with how I did it so you can help your book to spread through the way it deserves.

Links in this episode:

Get your book marketing Canva templates at bookmarketing.com.au

Jasmine Womack is a writing consultant and corporate trainer who helps high performing leaders, professionals, entrepreneurs, and executives connect with others, package their expertise, and maximize their message through storytelling.

Over the past three years, she has worked with over 400 authors to help them increase their influence and grow an expert platform through writing a book and teaching them how to expand their book into a profitable and scalable information-based business.

We're kicking off book month with 'How to Write a Business Book' where I'll cover how to actually get it done and self publishing vs publishing. 
Then it will be followed by: 
🌟 Packaging your Expertise into a book interview with Jasmine Womack 
🌟 Marketing for a Best Seller Book 
🌟 Creating a Commercial Eco-system around your Book

I hope it helps to inspire you to share your knowledge through your own book and helps you get it in as many hands as possible. 

In today's episode we talk about how Caitlin did it and the evolution of finding the right product offering, price point and launch style that worked for both Caitlin's lifestyle and her clients.

Caitlin is one of our many superstar members in Her Empire Builder and membership doors ARE OPEN NOW! If you'd like to join Caitlin and other ambitious and fabulous women building digital course empires, run, don't walk >>> herempirebuilder.com

For show notes:

Find Caitlin at: https://www.caitlinmarwaha.com/

Join the CM Style Squad at https://www.caitlinmarwaha.com/cmstyle

In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage.

🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business:

• Intuitive Decision-Making: Brigit emphasizes the importance of aligning business goals with personal values and using intuition over external metrics to make critical decisions. True success is about personal alignment, not just societal expectations.
• Managing Growth and Teams: Building a business doesn't mean expanding for expansion's sake. Brigit's experience of reducing her team from 30 to 15 members to maintain effectiveness and align with her vision underlines the importance of sustainable growth.
• Redefining Success: Traditional metrics like revenue aren't the be-all and end-all. For Brigit, profit and personal satisfaction hold more weight. Tina Tower also shares her journey of seeking genuine contentment over external validation, opting for a simpler lifestyle that enables personal happiness and freedom.

If you're looking for inspirational and practical advice on entrepreneurship, teamwork, and personal growth, this episode is a must-listen. 🎙️✨

📚 Be sure to check out Brigit's new book, "Intuitive Manifestation," for deeper insights on setting aligned goals and becoming your future self.

Where to find Brigit Esselmont:

https://www.biddytarot.com

https://www.instagram.com/biddytarot

https://www.facebook.com/biddytarot

https://www.youtube.com/biddytarot

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Let me know what you got most out of this incredible success story with Em Gee.

Show notes: tinatower.com/164

Now, we're celebrating the release of her new book 'Work. Mama. Life'! You can pre-order your copy now!

In this episode Ali shares how she's gone from running a successful Chiropractic clinic to a thriving online membership working mamas and a course to help avoid burnout as well as write what I'm sure will be a best selling book - and still look after herself and family as her top priority.

In Her Empire Builder Membership we're all about celebrating wins and helping women dream big, plan well and take massive action! Doors open in just 2 weeks so if you want to level up, head on over to herempirebuilder.com

For all of the show notes and to find out more about Ali, go to tinatower.com/163

I have a 4 day Live Lead Magnet Challenge coming up next month. If you want to be shown HOW to do everything that I'm talking about in the podcast, register at tinatower.com/challenge

Show notes for this episode: tinatower.com/161

I constantly looked out and saw people having light bulb moments knowing "this is possible for me". 

In today's episode I'm sharing what I saw as the differences and commonalities in the speakers. 

All are fabulous, and all are unique - proving that there is no ONE path to success, your way is going to be the best way. 

You can get all of the recordings from the Women Online Conference at womenonline.com.au 

Show notes at tinatower.com/160

She has studied leadership and purpose at The Gross National Happiness Centre in Bhutan and trained with Dr Brené Brown to become a Certified Dare to Lead™ Facilitator, working with teams and organisations to create daring leaders and courageous cultures.

Kemi is a facilitator for The Hunger Project Australia and a regular interviewer of industry icons including Elizabeth Gilbert, Martha Beck and Marie Forleo and hosts the number one ranking podcast The Shift Series.

With a level of compassion and wisdom only gained through extraordinary life experience, Kemi is a powerful advocate for connected, value-based living.

Kemi is a mother of teenagers, a wife, an endurance athlete running 42km-100km races, a dedicated gardener and aspirational flower farmer.

Suzi Dafnis is the CEO of HerBusiness.

An early adopter of online business Suzi ran her first online programs in 2006, launched her blog in 2008 and was one of the first female podcasters in Australia.

The award-winning online HerBusiness Mentoring program was the first online mentoring program and received great recognition and support from government and business alike for its innovative use of technology to connect women with business mentors around the world.

For over 26 years she has helped women business owners to create the impact, the income and the results that they want through their business — and to do what they love, every day — WITHOUT working harder.

Suzi has grown multiple multimillion-dollar businesses.

• Online businesses.
• Offline businesses.
• Product-based businesses.
• And service businesses.

Suzi is passionate about personal development and the inner game of being an entrepreneur - the mindset, confidence and willingness to show up as yourself, each and every day.

Lisa Corduff is a millionaire course creator and speaker at the upcoming Women Online Conference

Get your ticket at womenonline.com.au 

Lisa Corduff ran her first course in 2014 - using free email software and recipe videos recorded on her iPhone!

After helping thousands of women to feed their families more “real” food (without spending hours in the kitchen), and scaling the business to six figures - she started to offer coaching and courses to other female entrepreneurs looking to turn their knowledge and passion into profit.

Even though both sides of the business were focused on teaching very practical, functional skills - the conversation kept swinging back to mindset. After the successful launch of a self-discovery mini course, Lisa spent two years learning from mindset experts all across the globe - and created two new flagship programs, Ready for Change and Momentum.

With over 40K followers on social media, seven figures in revenue, a growing team and some pretty shiny tools and systems - things have come a long way since that first course! But the core values of the business remain the same: community, connection and authenticity.

Show notes for today's episode: tinatower.com/156 

Website: https://lisacorduff.com/

Instagram: https://www.instagram.com/lisacorduff/

Facebook: https://www.facebook.com/LisaCorduff1/

Podcast: Conversations with Lisa - https://lisacorduff.com/podcast/

I am so excited for the year ahead and am so ready to get back into it and deliver all of the incredible things I have in store for you. 

Sometimes we just need a really great break to be able to reset, get perspective and get recharged. That is exactly what I did.

So today for our first episode back, I want to talk to you about what was going on last year, what I've got planned for this year, and how I've got my mojo back.

Listen now!

Show notes: tinatower.com/155

In this episode of Her Empire Builder Show, I’m taking you behind the scenes to share the lessons and wins of 2024—and how they’re shaping the big changes I’m making in my business for 2025.

You’ll hear:

• A candid breakdown of what worked well in 2024 and what didn’t quite hit the mark.
• The key shifts I’m making to align my business with my goals for growth, impact, and ease in 2025.
• How I’m doubling down on what’s successful while letting go of what no longer serves the business.

This is your front-row seat to the strategy and evolution of Her Empire Builder. Join me for an honest, insightful look at the journey and the plans ahead—so you can take these lessons into your own business and grow alongside me.

Let’s do this together!

Today's episode is the last one for 2021! 🎧

Thank you to over 60,000 of you for listening to Her Empire Builder podcast this year. I have absolutely loved sharing the journey of building the business of your dreams and the life of your dreams with you.

Throughout January, we will be re-releasing our Top 5 episodes each week, so that you can feel inspired & ready to make 2022 your best year yet.

In today's episode, I am sharing with you all of my tips that I think you should do in order to have your most productive downtime ever, so that whenever you return, you are ready for your most epic year yet.

Happy Holidays & Merry Everything Friends! 🎄 💙 🌟

✨ You can grab my Holiday Productivity Checklist at tinatower.com/holidays ✨

Show notes: tinatower.com/154

Today on Her Empire Builder Podcast I have the incredible Brigit Esselmont, CEO of Biddy Tarot and Guest Speaker at our Women Online Conference!

Brigit found her love for Tarot cards at 17 years old, and over the years has turned it into a multi million dollar company where her mission is to help people all around the world discover how to trust their intuition, access their inner power, and bring the Divine into their everyday life, using Tarot as a guide.

We talk all about Brigit's business journey, and how she has got to where she is today. We also talk about what you can expect when you see Brigit at the Women Online Conference in February 2022!

If you haven't got your ticket yet, you can head to the link in my bio or womenonline.com.au

Show notes: tinatower.com/153

🎧 Today's episode is a super practical one, where I will be running you through Monthly Recurring Revenue and what you need to consider when running a membership program 🎧

I'll be running you through:

🌟 What is MRR?

🌟 Why should you have it (or not have it)?

🌟 The Metrics of Membership Health.

🌟 Is it right for you?

🌟 How to create your offer.

It's a jam packed session, which you may want your notebook for! If you are out walking listening to this episode, you can jump back into the show notes to get all the information and resources you need.

If you want to know more about creating your offer and what systems to have in place to run your membership, I teach it inside Her Empire Builder! Check it out and apply now! herempirebuilder.com

Show notes: tinatower.com/152

✨ LINK IN BIO ✨

On today's episode I have the very special Tiffany Lee Bymaster, otherwise known as Coach Glitter, an online business course creator extraordinaire who has done well over 28 live launches.

The best thing about this episode? It's a little sneak peak of what it will be like to have Tiffany all to yourself at our Palm Springs Retreat in April 2022! Tiffany is one of our incredible Guest Speakers at the Retreat and will be sharing & teaching all of her incredible strategies behind her live launches.

I had a whole bunch of questions I wanted to ask Tiffany, but we ended up talking a lot about her business journey and the lessons she has learnt coming from traditional business into the online world - and how we, as entrepreneurs, can avoid the all-too-familiar trap of falling in to overwork and instead enjoy what we have built as course creators.

You will fall in love with Tiffany, just as I have.

Show notes: tinatower.com/151

@coachglitter

To secure your ticket to the Palm Springs 'Let's Launch' Retreat, head to tinatower.com/palmsprings to get the Early Bird offer now!

Life is crazy, with its ups and downs, twists and turns and everything in between. It's what makes it such a beautiful human experience.

When things in life go pear shaped, life just doesn't stop. We have responsibilities, not only to our families and our businesses, but also to ourselves - to heal, to learn and to move forward. 

In today's episode, I'm sharing with you what the worst day of our lives was like and how we are moving forward together, and how I am working through it individually so that I can continue to show up and serve and not let this experience define us. I wanted to share how I am navigating through this so that it may help you with any trauma you have dealt with or are dealing with too.

Show notes: tinatower.com/150

I think we can all agree, that over the last couple of years we have had enough of virtual Zoom events. There is nothing I love more than hosting live, in-person events. There is just something so magical about being with people and the connection that is made face to face - the energy, the inspiration and the beautiful people you get to meet - ah, there is just nothing better!

I have ran a lot of live events in my 17 years of business, and I know what works and what doesn't work. In this episode I run you through what you need to think about when hosting live events and the things you need to consider. I have also put together a special bonus for you - a Live Event Checklist for you to take the guesswork out of running a live event and make sure you nail it the first time and every time. 

Head to tinatower.com/eventfreebie to check it out! It's also linked in the episode show notes: tinatower.com/149

Today on the Her Empire Builder podcast, I have a very special guest for you! My friend, author and online course creator extraordinaire Susie Moore.

Susie is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist. Her work has been featured on the Today show, Oprah, Business Insider, CNN, Forbes, Time Inc, Marie Claire and she’s the resident Life Coach Columnist for Greatist (yeah, all the cool things!)

In our interview today, I'm asking Susie about why so many of us are addicted to stress, why we want to make everything hard and why we're comfortable in making it hard. We also chat about what Susie's journey has been like with going from a stressful life to actually finding ease and joy, whilst still running a successful multi-million dollar business. 

Susie’s new book, Let It Be Easy is out on 9th November, and is all about how we can get more ease and joy into our lives.

I know you will love this episode, and will find it as thought provoking as I did!

Find all of Susie's information here - show notes: tinatower.com/148

🎧 Mums are one of the most powerful consumer groups in the world and make up a huge part of our audience. Today's episode of Her Empire Builder Podcast has THE expert in Marketing To Mums, Katrina McCarter, and she's sharing so many practical and tangible marketing tips that you can implement in your business to help to appeal to the powerful and influential Mum 🎧

Katrina is the founder of Marketing to Mums, a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brands sell more effectively to mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums and The Mother of All Opportunities.

If you are in to stats & data in relation to the consumer market, you are going to LOVE this one. 

Loved this episode? Let me know in the comments your key takeaways 🌟

Show notes: tinatower.com/147 

You have so many people relying on you. Your future self, your family, your team - you're pulled in a million different directions trying to exceed everyone's expectations... but the person who is most important to look after is obviously you.
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Without taking care of yourself, you have nothing to give all those who are relying on you. Then, why is it so hard? That's what I'm talking about in this weeks podcast.⁠
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Show notes: tinatower.com/146 ⁠

Today's episode is a little bit of a behind the scenes look into the launch strategy I've been using. It's not going to be a technical episode with all of the metrics & numbers, instead, it is actually more of an insight of what I have been doing in the last year to create a 7 figure plus business and why I've decided to basically throw out that strategy and go for a whole new one in 2022.

As course creators and business owners, there is never one right way to do things, and it is going to change season to season, year to year. What is right for you now, may not necessarily be right for you in a years time.

I thought this episode would be really helpful for me to share my personal experience with what I've gone through, as I've reviewed everything in the last month and how I am setting up for our 2022.

Listen to wherever you get your podcasts, and grab the show notes at - tinatower.com/145

Are sales slower than you’d like? Don’t worry—you’re not alone, and it’s not the end of the world! In this week’s episode of Her Empire Builder, we’re talking about how to turn slow sales into a time of growth and opportunity. 🙌

✨ You’ll learn:

• Why sales slow down and what to do about it
• How to reconnect with your audience and re-ignite momentum
• Simple tweaks you can make to your offers to boost sales
• Proven strategies to boost visibility and keep things moving forward

Don’t let a slow period stop your business from thriving! 🎧 Hit that download button and let’s turn this around together! 💥

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

OMG - Leonie Dawson! Literally one of my favourite podcast interviews EVER! For days and days after I recorded this podcast I was thinking about the words that she said, the way she lives and how she's a complete unapologetic rule breaker!

Now, I am all for designing your business and life to suit you and like to think I do a pretty darn good job of it, but Leonie takes it a million levels further. She's built an epic business with a revenue of 7 figures a year and only works 10 hours a week (YES! 10 HOURS!!) and doesn't use social media anymore. I mean, come on - what?! You'll hear me say that over and over in our podcast.

I had wanted to chat to Leonie for so long before this interview and now we've become real life friends but honestly, I have a major girl crush. Leonie has opened my mind up to all of the ways we can think differently, reexamine what's possible for us and truly live life in congruence with our values.
I hope you love this weeks podcast interview as much as I did!

Listen anywhere you get your podcasts or grab the show notes at tinatower.com/144

A little about Leonie...

• A former government employee turned business superstar, Leonie Dawson was working the regular 9 to 5 grind as a government employee and was building her business as a side project. It was the birth of her first child and her desire to be a present mother that lead her to go full time with her business.
• She has two beautiful girls with her husband.
• Leonie has been involved in the online course business for over a decade in which she has generated over 11 million dollars in revenue. 
• She is an international best-selling author with her best-selling workbook Goal Getter, of which she has sold over 450,000 copies.
• Philanthropy is close to her heart, she has donated $40,000 to organisations in Kenya, built a library in Vietnam & contributed to a six room school in Ghana.
• She does all this while only working 10 hours a week. 

Get in touch with Leonie here: 

leoniedawson.com

Emma Isaacs is such a superstar!
We've known one another since our early days in business and have been on trips, adventures, awards nights and seen so much growth and change! I am so proud of Emma that she's just released her new book, The New Hustle. It's SO GOOD.
I was lucky enough to have Emma on Her Empire Builder podcast to talk about how she builds a multi-million dollar company, parents 6 kids and lives life with her trademark calm and grace with big massive boundaries.
Have you read the book yet?

Check out the episode anywhere you get your podcasts or at the link in my bio. Show notes: tinatower.com/143

Emma Isaacs is:

• A university drop out, she started her first business when she was 18 and started Business Chicks (in its current format) when she was 24. Under her leadership, Business Chicks has grown to be Australia’s largest network for women. We reach more than 500K women annually and run more than 100 events a year. Some of our past speakers include Sir Richard Branson, Sarah Jessica Parker, Gloria Steinem, Elizabeth Gilbert, Brené Brown and Nicole Kidman.
• She has six kids (four girls and two boys) and they’re aged 12, 10, 8, 6, 4 and 1
• Her new book is The New Hustle was released August 31 and her first book Winging It was the highest selling business biography of 2018.
• She’s been in the USA for almost six years now and lives in LA.
• Her official title is Founder of Business Chicks.

Find out more about Emma at emmaisaacs.com 

My guest on the podcast today is my business coach Jill Stanton. I signed up to Jill who I have admired her for years and years and years. I sought her out because I have always spent a lot of money on business coaching. Throughout my whole business journey, I have always spent money on coaches, programmes, courses, books & so much on education, because I do think that the only way we learn is through different perspectives from people who have done the things that we want to do. So whenever I want to go to that next level, I look for someone who's done just that.

We cover Mindset Mastermind at

tinatower.com/142

herempirebuilder.com