heartdea13r Podcast // Episode 49 // Brett Boland (Astronoid)

Summary

In this conversation, Astronoid founder Brett Boland discusses the intersection of his career in technology and his passion for music with host chr1stoph3r g0nda. They explore the organic evolution of the band Astronoid, the influence of sci-fi themes in their music, and the importance of authenticity in artistic creation. Brett shares personal challenges he faced, including family health issues, and how music served as a therapeutic outlet during tough times. The conversation also touches on the significance of the Blink-182 tour and the wisdom gained from navigating life's complexities while remaining true to oneself.

Takeaways

• - Brett Boland balances a career in tech and music.
• - The organic evolution of Asteroid reflects personal experiences.
• - Sci-fi themes influence the band's music and imagery.
• - Authenticity is paramount in artistic creation.
• - Coping with personal challenges through music is vital.
• - The Blink-182 tour was a significant milestone for the band.
• - Music serves as a therapeutic outlet during tough times.
• - Creating for oneself leads to genuine art.
• - The importance of self-care amidst life's challenges.
• - Video games can be a form of artistic expression.

heartdea13r Podcast // Episode 48 // William J. Sullivan

Summary

In this conversation, Producer, Mixer, Engineer and writer, William J. Sullivan shares his journey from a young musician influenced by family and culture to a successful music producer. He discusses the importance of community, collaboration, and staying grounded in the fast-paced music industry. Bill emphasizes the need for gratitude, open-mindedness, and the willingness to take risks in order to grow both personally and professionally. He reflects on the evolving role of technology in music and the significance of authentic connections in fostering creativity. The discussion culminates in Bill's words of wisdom, encouraging listeners to embrace their passions and be the change they wish to see in the world.

Takeaways

• Started music at a young age, influenced by family and culture.
• Transitioned from musician to producer through curiosity and opportunity.
• Importance of community and collaboration in the music industry.
• Gratitude and grounding are essential for personal and professional growth.
• Embrace the unknown and take risks in your career.
• The role of technology is evolving in music production.
• Open-mindedness leads to personal growth and understanding.
• The art of conversation fosters connection and knowledge.
• Producers often start as musicians, but paths can vary.
• Success in music requires hard work, resilience, and authenticity.

heartdea13r Podcast // Episode 39 // Darby Mills

Summary

In this episode of the heartdea13r podcast, Darby Mills shares her journey from a supportive family background to becoming a prominent figure in the Canadian rock scene. She discusses her early influences, the challenges she faced in the music industry, and the importance of resilience and creativity. Darby reflects on her time with the Headpins, her personal growth, and her current projects, including a documentary and new music. Throughout the conversation, she emphasizes the significance of family support, mental health, and staying true to oneself in the pursuit of dreams.

Takeaways

- Darby Mills emphasizes the importance of family support in her career.

- She discovered her passion for music at a very young age.

- The music industry is challenging, and resilience is key to success.

- Darby has faced numerous challenges but continues to pursue her passion.

- She believes in the power of creativity to overcome obstacles.

- Darby encourages aspiring artists to educate themselves about the industry.

- The importance of networking and building relationships in the music scene.

- Darby highlights the significance of mental health and well-being.

- She has developed a unique workout program called Zenetics.

- Darby is currently working on new music projects and a documentary.

heartdea13r Podcast // Episode 38 // Tim Quirk (SVP, Product at ZEDGE & founding member of Too Much Joy)

Summary

In this episode of Heartdea13r, Tim Quirk joins host Christopher Gonda for a deep conversation about rock, creativity, entrepreneurship and the realities of today’s music business. From his years with Too Much Joy to leadership roles at companies like Zedge and Google, Tim shares hard-earned insights on streaming, artist value and why musicians need to stop waiting for the industry to save them. The conversation explores imposter syndrome, leadership, friendship in bands and how persistence can quietly become a superpower over time. Tim also breaks down why music is “priceless,” how artists can build sustainable careers independently and why treating people well still matters most. It’s an honest, funny and unexpectedly inspiring discussion about adapting, creating and finding purpose in music and beyond.

Quote

“You can’t devalue music because music is priceless.”

Takeaways

• Music is priceless and cannot be devalued.
• The majority of people may not value popular music.
• Digital distribution allows for varied pricing based on fan value.
• Kiss pioneered monetization strategies in the music industry.
• Musicians should focus on their specific user base.
• Understanding fan demographics is crucial for revenue.
• Artists need to move fans to higher-paying outlets.
• Monetization can come from diverse sources beyond music sales.
• Engagement with super fans can lead to innovative revenue streams.
• The music industry must adapt to digital changes for success.

heartdea13r Podcast // Episode 37 // KentuckySummary

On this episode of the heartdea13r podcast, Canadian singer-songwriter Kentucky shares his profound journey through music, personal struggles, and recovery from addiction. He discusses the significance of his persona, the impact of family dynamics, and the healing power of music. Kentucky reflects on his early musical influences, the challenges faced in the music industry, and the pivotal moments that led him to seek help. Through candid storytelling, he emphasizes the importance of self-love, supportive relationships, and the transformative nature of creativity. This conversation serves as a testament to resilience and the potential for personal growth through art.

Takeaways

- Kentucky's persona represents a journey of self-discovery.

- Music can be a powerful tool for healing and connection.

- Family dynamics can deeply influence personal identity and choices.

- Experiencing trauma can shape one's perspective on life.

- The music industry is filled with challenges and opportunities.

- Hitting rock bottom can lead to profound personal transformation.

- Seeking help is a crucial step in recovery.

- Building supportive relationships can aid in healing.

- Creativity can flourish when one embraces one's true self.

- Self-love is essential for personal growth and happiness.

heartdea13r Podcast // Episode 36 // The Bloody Beetroots

Summary

In this episode of the heartdea13r podcast, host chr1stoph3r g0nda interviews Sir Bob Cornelius Riffo, known as The Bloody Beetroots. They discuss his journey from classical music to punk and electronic, the importance of fitness and nutrition in his life, and how he channels his emotions into his music. The conversation touches on collaboration in the music industry, the balance between chaos and control in his creative process, and the significance of silence and self-reflection. The episode concludes with insights into authenticity in music and the distinction between the art and the business.

Takeaways

• People romanticize chaos, especially in performance.
• Off stage, chaos can be destructive.
• The speaker grew up with a deep-seated anger.
• Music became a way to contain and express this anger.
• Chaos in music is a reflection of internal struggles.
• The energy in their music is a computation of chaos.
• Songs like 'Killing Punk' are products of this energy.
• Art can be a therapeutic outlet for personal turmoil.
• Understanding chaos is essential for creative expression.
• The duality of chaos influences both life and art.

heartdea13r Podcast // Episode 35 // Kay MacauleySummary

In this conversation, Kay Macauley, Manager, Golden Robot Records, discusses the intrinsic motivations behind creating music, emphasizing that true artistry should stem from passion rather than financial gain. She highlights the harsh realities of the music industry, where only a small percentage of artists achieve commercial success, and advocates for a redefinition of what it means to be a ‘rockstar’—suggesting that it should be about personal fulfillment and enjoyment rather than monetary success.Takeaways

- The beauty in the music industry is not about making money.

- Pursuing music as a career can lead to disillusionment.

- A small percentage of artists achieve financial success.

- True artistry comes from passion and creativity.

- Being a rockstar should mean doing what you love.

- Music should be about enjoyment, not just profit.

- Financial success in music is rare and not guaranteed.

- Artists should focus on their love for music.

- The music industry is challenging and competitive.

- Redefining success can lead to greater fulfillment.

heartdea13r Podcast // Episode 34 // Tommy DorfmanSummary

This heartdea13r Podcast episode features Tommy Dorfman, club promoter and CEO & Founder of Juice Entertainment & RD Enterprises, chatting at length about his current lawsuit against Live Nation. The conversation delves into the issues surrounding the music industry, particularly focusing on the alleged criminal conspiracies within major concert promotion companies. It highlights the need for fairness in ticket pricing and support for independent promoters and artists. The discussion emphasizes the importance of community involvement in advocating for change.

Takeaways

- There are significant issues of criminal conspiracy in the music industry.

- Support from multiple administrations indicates a widespread concern.

- Fairness in concert pricing is crucial for fans and promoters alike.

- Independent promoters face challenges from larger companies like Live Nation.

- Artists are being developed and destroyed by current industry practices.

- Community support is essential for advocating change in the music scene.

- Lower ticket prices are a common demand among concert-goers.

- Legal actions are being taken to address these industry issues.

- The importance of showing up and voicing support for fair practices.

- The conversation highlights the need for a collective effort to improve the music industry.

heartdea13r Podcast // Episode 33 // Stacey Dee

Summary

Bad Cop Bad Cop guitarist and vocalist, Stacey Dee, shares her journey through punk rock music, addiction, and recovery. She discusses her family background in music, the struggles she faced with addiction, and how she found purpose through songwriting. Stacey emphasizes the importance of community support in her recovery and her mission to help others through the Sidewalk Project. The conversation touches on themes of personal growth, spirituality, and the power of positivity in overcoming life's challenges.

Takeaways

• Stacey Dee has been involved in punk music for over 25 years.
• Her family background in music greatly influenced her career.
• She struggled with addiction but found purpose through music.
• Stacey emphasizes the importance of community support in recovery.
• Her new album reflects a positive shift in her life and music.
• She experienced a spiritual awakening during her recovery process.
• Stacey co-founded the Sidewalk Project to help marginalized women.
• Consistency in community is key to helping others in need.
• She believes in focusing on the positive aspects of life.
• Stacey encourages gratitude and connection with the universe.

heartdea13r Podcast // Episode 32 // Margarita Monet (Singer, Songwriter, Pianist, Visual Artist, Edge of Paradise)

Summary

In this Heartdea13r conversation, Margarita Monet opens up about her journey from classical piano and ballet training in Russia to becoming the fearless frontwoman of Edge of Paradise. She reflects on overcoming shyness, learning confidence through performance, and why failure, risk-taking, and curiosity are essential to growth as both an artist and a person. The discussion dives deep into spirituality, consciousness, fear, and the balance between art and science, while also exploring the realities of the modern music industry and the importance of protecting your creative vision. Margarita shares candid insights about label deals, perseverance, and how some of the band’s most defining work came from difficult moments and uncertainty. It’s an honest, thoughtful conversation about creativity, resilience, self-discovery, and finding light in an often chaotic world.

Quote

“It’s really up to you to be the master of your destiny.”

Takeaways

• Margarita's artistic name was inspired by her love for art.
• Her early exposure to the arts was unforced and immersive.
• Confidence is crucial for singers, especially when hitting high notes.
• Failures are essential for growth in the music industry.
• Surrounding yourself with the right people is vital for success.
• Understanding the business side of music is crucial for artists.
• Creativity should be a constant pursuit, even during busy times.
• Fear can hinder progress, but love can drive it forward.
• Music serves as a universal language that connects people.
• Maintaining a curious mind is essential for personal and artistic growth.

heartdea13r Podcast // Episode 31 // Lauri Ylönen

“If your passion is money, don't become a musician.”

Summary

In this engaging conversation, Lauri Ylönen, co-founder and frontman for the Finnish rock band The Rasmus, shares his journey back to Finland after years in the U.S., exploring the duality of his personality that fuels his creativity. He discusses the therapeutic nature of songwriting, the challenges of balancing family life with a music career, and the importance of staying true to oneself in the music industry. Lauri emphasizes the significance of experiences over material wealth and reflects on the beauty of nature in Finland as a source of inspiration. He offers valuable advice for aspiring artists, highlighting the need for authenticity and passion in their craft.

Takeaways

- Lauri finds balance between his dark and funny sides.

- Creativity often stems from exploring darker themes.

- Music serves as a therapeutic outlet for Lauri.

- He prefers to express his feelings through songwriting rather than therapy.

- Lauri's stubbornness has been crucial for his career success.

- Balancing family life with a music career is challenging but rewarding.

- He emphasizes the importance of being present for his children.

- Legacy is about creating memories, not just material wealth.

- Nature in Finland inspires Lauri's creativity and well-being.

- Physical fitness is essential for Lauri's performance and mental health.

heartdea13r Podcast // Episode 30 // Ben Wright

Summary

In this engaging conversation, Ben Wright, founder of Henhouse Prowlers and Bluegrass Ambassadors, shares his journey from a spontaneous banjo purchase to becoming a cultural ambassador through music. He discusses the importance of vulnerability, connection, and the evolution of bluegrass music, while also addressing the balance between touring and personal life. The conversation highlights the power of music as a tool for cultural diplomacy and the mission of Bluegrass Ambassadors to connect communities through shared musical experiences.

Takeaways

- Ben Wright's journey into music began with a spontaneous banjo purchase.

- His experiences in West Africa shaped his worldview and desire to create.

- Music serves as a powerful tool for cultural diplomacy and connection.

- The importance of vulnerability and support within a band dynamic.

- Balancing touring life with family and personal commitments is crucial.

- Success in music doesn't solely depend on touring; there are many paths.

- Bluegrass music can convey deep emotional stories despite its upbeat sound.

- The evolution of bluegrass allows for modern influences and themes.

- Creating original music is essential for the band's identity and legacy.

- The Bluegrass Ambassadors charity aims to connect cultures through music.

heartdea13r Podcast // Episode 47 // Cameron Lavi-Jones (Lead Singer & Guitarist, King Youngbloood)

Summary

In this deeply honest conversation, Heartdea13r host Christopher Gonda sits down with Cameron Lavi-Jones to explore the connection between music, identity, anxiety and personal growth. The episode dives into the reality of panic attacks, mental health struggles and the pressure of performing, while also highlighting the healing power of creativity and self-expression. Cameron opens up about learning self-acceptance, navigating vulnerability and finding strength through difficult moments both on and off stage. Together, they discuss the stigma surrounding mental illness, the importance of authenticity, and how music can serve as an emotional outlet during life’s hardest seasons. It’s a thoughtful, inspiring conversation about resilience, emotional honesty and becoming comfortable with who you truly are.

Quote:

“I think anxiety is your body asking you to pay attention.”

Takeaways

• Rock star success is built on a solid foundation.
• Music and activism should go together.
• I want to be the example I wish I had.
• Your imperfections are your perfections.
• There is so much power in execution over proving.
• We need to change the narrative on mental health.
• Music is a universal language.
• I didn't know we could do that.
• The stigma surrounding mental illness is not worth upholding.
• Be unapologetically yourself.

heartdea13r Podcast // Episode 29 // Randy Bradbury & Cameron Webb

Summary

In this engaging conversation, Randy Bradbury and Cameron Webb discuss their experiences in the music industry, focusing on the importance of genuine relationships, mental health, and creativity. They share insights on the punk rock community, the creative process behind their new project 84 Days, and the significance of setting boundaries in balancing personal and professional lives. The discussion also touches on misconceptions about roles in music and the magic that can happen spontaneously during the creative process.

Takeaways

• Building genuine relationships in the music industry is essential.
• The punk rock community values authenticity and support.
• Mental health is a priority for artists in the music scene.
• Creativity often comes from a place of spontaneity and collaboration.
• Setting boundaries is crucial for maintaining personal and professional balance.
• The journey of creating music can be as important as the final product.
• Up-and-coming musicians should focus on passion over fame.
• The Punk Rock Museum serves as a vital representation of the scene's history.
• Misconceptions about roles in music can undermine their importance.
• The magic of music often happens unexpectedly.

heartdea13r Podcast // Episode 28 // Bruce Smith

Bruce Neal Smith is an American musician best known as the drummer for the post-punk band The Pop Group. He has also been a member of The Slits and the New Age Steppers and performed with Public Image Ltd from 1986 to 1992, and then from 2009 to 2025. He was raised and educated in Bristol, England and is also the drummer for the supergroup Ashes and Diamonds, alongside Daniel Ash (from Bauhaus/Love and Rockets) and Paul Denman (from Sade). The band's debut album, ‘Ashes and Diamonds Are Forever,’ is out on October 31st, 2025.

Summary

In this episode of the Heart Dealer podcast, Bruce Neil Smith shares his extensive musical journey, reflecting on his upbringing in a creative family, the impact of his father's artistic legacy, and the evolution of his career as a drummer. He discusses the importance of collaboration, the challenges of the modern music landscape, and the lessons learned from personal struggles, including overcoming addiction. Bruce emphasizes the significance of authenticity in art and the need for artists to embrace their true selves in order to connect with their audience.

Takeaways

- Bruce Neil Smith's musical journey began in his teenage years in Bristol.

- Growing up in a creative family influenced Bruce's artistic path.

- The importance of collaboration in the music industry cannot be overstated.

- Creativity often requires the courage to edit and let go of ideas.

- Modern technology has changed how music is created and shared.

- Authenticity in art is crucial for connecting with audiences.

- Life experiences shape an artist's perspective and creativity.

- Overcoming personal struggles can lead to greater artistic expression.

- The time taken to create art is less important than the quality of the work.

- Artists should be open to receiving inspiration from various sources.

heartdea13r Podcast // Episode 27 // Frank Zummo

“Anything’s possible if you’re fully dedicated and authentic about it.”

Summary

In this conversation, Zummo shares his journey as a musician, balancing family life with a demanding career. He discusses the importance of mental health, the impact of personal experiences, and the evolution of his wellness practices. Zummo reflects on the lessons learned from the loss of friends in the music industry and emphasizes the significance of self-discovery and being present in both personal and professional life. He also talks about his upcoming book, which aims to inspire others through his experiences and insights.

Takeaways

- Time is our most valuable asset.

- Staying connected with family is crucial while touring.

- Mental health is a work in progress for everyone.

- Parenting is one of the hardest challenges.

- Self-discovery is essential for personal growth.

- The loss of friends in the industry has a profound impact.

- Wellness practices like breath work can significantly improve mental health.

- Creating a legacy through music and writing is important.

- It's never too late to learn and grow.

- Mental health conversations are becoming more open and accepted.

heartdea13r Podcast // Episode 26 // Larissa Vale

Hailing from NYC, Black Satellite, led by indomitable frontwoman Larissa Vale, is creating waves in the rock scene with a sound that’s dark, edgy, and distinctly their own. Fusing industrial and metal influences, their music transcends conventional boundaries solidifying their place in the genre. The band continues to break new ground through ceaseless hard work and non-stop touring, showcasing their dedication both on and off stage.

Summary

In this episode of the heartdea13r podcast, host chr1stoph3r g0nda welcomes Larissa Vail, the lead vocalist of Black Satellite. They discuss Larissa's unique upbringing in Europe, her adaptability to change, and how her experiences have shaped her music career. Larissa shares insights into her musical inspirations, the challenges of touring with icons like Marilyn Manson, and the resilience required to navigate the music industry. The conversation also delves into the power of lyrics, personal experiences that inform her songwriting, and the importance of independence in the music industry.

Takeaways

- Larissa's upbringing in Europe shaped her adaptability and resilience.

- She emphasizes the importance of embracing change and being fearless.

- Her musical influences stem from a mix of male and female artists, but she finds inspiration in male vocalists.

- Touring with Marilyn Manson was a dream come true for her.

- Larissa's lyrics often reflect personal experiences and darker themes.

- She believes in the power of vulnerability in songwriting.

- The pandemic posed significant challenges, but she remained determined to continue her music career.

- Larissa is hands-on with her music, from writing to designing merchandise.

- She encourages artists to think outside the box and find creative solutions.

- Her relationship with her late manager deeply influenced her career and drive.

heartdea13r Podcast // Episode 25 // Randy Fusee

Randy Fusee is the visionary founder and CEO of Coda Music, Inc. Founded in 2019 with a creative vision to connect artists and music fans socially to deliver better music discovery and curation, Coda Music aims to forever change the music streaming industry.

Summary

In this engaging episode of the heartdea13r podcast, host chr1stoph3r g0nda interviews Randy Fusee, an entrepreneur with a diverse background in technology and music. Randy shares his journey from network engineering to founding Gameplan, an app designed to enhance communication in sports. He discusses the importance of honesty and kindness in leadership, the challenges of navigating corporate layoffs, and how his passion for music led him to a new venture. The conversation highlights the significance of timing, market needs, and building relationships in achieving success. In this conversation, Randy Fusee discusses the inception and vision behind Coda Music, a platform aimed at revolutionizing the music streaming industry by providing fair compensation to artists. He shares the challenges faced during the launch, the importance of transparency in the music industry, and the need for a shift in how artists and fans engage with music. The discussion highlights the significance of human connection in music discovery and the potential for Koda to create a more equitable ecosystem for artists and listeners alike.

Takeaways

- Coda Music was born from a desire to support artists fairly.

- The journey to launch Coda took several years and faced many challenges.

- Randy emphasizes the importance of transparency in artist compensation.

- The current streaming model is misaligned with artist needs.

- Coda aims to give fans agency in supporting their favorite artists.

- The platform seeks to restore fairness in the music industry.- Randy believes in the power of grassroots movements to drive change.

- Coda is designed to enhance music discovery through human connection.

- The platform allows for direct artist engagement and support.

- Randy's vision is to create a sustainable model for artists to thrive.

heartdea13r Podcast // Episode 24 // GG Magree

GG Magree is the professional name of Georgia Magree, an Australian electronic music producer, DJ, and singer-songwriter. She is known for her unique blend of rock and bass music. Originally from Sydney, she is now based in Los Angeles. This woman does an excellent job of embodying honesty and transparency.

Summary

In this engaging conversation, Gigi McGree shares her journey from growing up in the vibrant Australian club scene to becoming a successful DJ and artist. She discusses the importance of family, communication, and the impact of trauma on personal growth. Gigi emphasizes the significance of authenticity in art, the role of exercise in mental health, and the power of music to create safe spaces. She also explores themes of sexuality, spirituality, and the importance of self-love, encouraging listeners to embrace their true selves and navigate life's challenges with resilience.

Takeaways

- Gigi's upbringing in a club scene shaped her identity.

- Open communication with family fosters trust and freedom.

- Experiencing loss can lead to personal growth and understanding.

- Self-discovery often comes through trauma and adversity.

- Exercise is crucial for mental health and well-being.

- Music serves as a powerful emotional outlet.

- Authenticity in art is essential for connection.

- Sexuality can be a natural expression of self.

- Creating safe spaces in music is a priority for Gigi.

- Spirituality and signs can guide personal journeys.

Episode 23 // Shad

Shad is a Canadian rapper and broadcaster from London, Ontario, but was born in Kenya to Rwandan parents. Also known for hosting the Netflix series Hip-Hop Evolution, Shad's music is infused with socially conscious, witty, and reflective lyrics.

Summary

In this engaging conversation, Shad and chr1stoph3r g0nda explore the nuances of communication, self-awareness, and personal growth. They discuss the importance of passion in discourse, the challenges of parenting, and the need for safe spaces in society. Shad shares insights from his experiences in music and teaching, emphasizing the courage required to embrace change and the value of open dialogue. The conversation highlights the interconnectedness of human experiences and the role of music as a medium for understanding emotions and fostering connections.

Takeaways

- Shad feels more comfortable as an interviewee than an interviewer.

- Passion can enhance the clarity and intelligence of speech.

- Self-awareness is a continuous journey, even into adulthood.

- Life's challenges often require courage to embrace change.- Creating safe spaces for dialogue is essential in society.

- Parenting requires balance between personal life and being present for children.

- Technology influences how we communicate and connect with others.

- Music serves as a powerful medium for exploring emotions and experiences.

- The importance of exposure to diverse perspectives in personal growth.

- Teaching and sharing experiences can be fulfilling and impactful.

Episode 22 // Daniel House

Daniel House lives in San Diego but was a staple of the Seattle grunge scene. He co-founded Skin Yard and is the Owner and President of C/Z Records, is writing a book, recently launched The Creative Asylum Podcast, and somehow also finds time to sleep.

Summary

In this episode of the heartdea13r podcast, Daniel House shares his journey through the music industry, from his early days publishing comic books to becoming a pivotal figure in the Seattle grunge scene. He discusses the importance of creativity, the evolution of music, and the impact of personal experiences on his career. House also reflects on the challenges of transitioning from music to entrepreneurship, the effects of long COVID, and his current projects, including a podcast and a forthcoming book.

Takeaways

- Daniel House emphasizes the importance of creativity in his life.

- Asking for what you want can lead to unexpected opportunities.

- Finding your tribe is crucial for personal and professional growth.

- The Seattle music scene was a small, insular community that influenced each other.

- Transitioning from music to entrepreneurship can be a natural progression.

- Long COVID has impacted House's ability to work but he continues to push forward.- Authenticity in art is more important than commercial success.

- Creating beauty and contributing positively to the world is fulfilling.

- House's podcast aims to inspire others to pursue their passions.

- The journey of writing a book can be both therapeutic and challenging.

Episode 21 // Lee Jennings

Lee Jennings is the powerful and sizeable frontman of the band The Funeal Portrait, and he opens up to chr1stoph3r g0nda, host of the heartdea13r Podcast, about his youth, being bullied, the music industry, failure and fighting forward.

Summary

In this engaging conversation, Lee Jennings of The Funeral Portrait shares insights about life on the road, the importance of a DIY ethos, and the support of family in his musical journey. He discusses overcoming bullying through music, transforming personal pain into art, and the significance of storytelling in connecting with fans. Lee also touches on branding, identity, and the lessons learned over a decade in the music industry, emphasizing the importance of being true to oneself and the power of perseverance.

Takeaways

• Life on the road is a mix of fun and challenges.
• The DIY attitude keeps the band grounded and connected to their roots.
• Family support plays a crucial role in personal and professional success.
• Overcoming bullying helped shape Lee's identity and passion for music.
• Music serves as a powerful outlet for transforming pain into art.
• Storytelling in music fosters deep connections with fans.
• Branding and identity are essential for standing out in the music industry.
• A decade of experience has taught valuable lessons about resilience and growth.
• Mental health awareness is vital for artists navigating the pressures of the industry.
• Being true to oneself is key to achieving success and fulfillment.

Episode 20 // Dawn Jones

Dawn Jones is an Entrepreneur and Founder of Pressed PR, PressedFresh Collective, and FreshNoise Distro. She discusses family, community, and the entrepreneurial spirit, plus the challenges of balancing motherhood and work, and the significance of adaptability in overcoming obstacles.Summary

In this episode of the heartdea13r Podcast, host chr1stopher g0nda speaks with Dawn Jones about the importance of family, community, and the entrepreneurial spirit in shaping their careers. They discuss the challenges of balancing motherhood with entrepreneurship, the significance of adaptability in overcoming obstacles, and the journey from music education to public relations. Dawn shares insights on supporting independent artists, the value of independence in the music industry, and the essential differences between PR and marketing. The conversation emphasizes the importance of communication, online presence, and collaboration in artist development, while also reflecting on the future of business and family life.Takeaways

- Family is a crucial support system for personal and professional growth.

- The entrepreneurial spirit often runs in families, influencing career choices.

- Balancing motherhood and entrepreneurship requires effective time management.

- Adapting to challenges can lead to unexpected opportunities for growth.

- Education in music business can open diverse career paths.

- Life experiences shape our understanding of success and fulfillment.

- Public relations is about building credibility, not just driving numbers.

- Independent artists can thrive without major label support.

- Communication is key in the public relations process.

- Understanding the difference between PR and marketing is essential for artists.

heartdea13r Podcast // Episode 46 // Owen Paulls (Tattoo Artist, Painter, Musician)Summary

In this episode of heartdea13r, Owen Paulls joins Christopher Gonda for a deeply honest conversation about creativity, risk-taking, and building a life driven by purpose instead of fear. From touring the world in punk bands and sleeping in vans on Warped Tour to becoming an internationally respected tattoo artist and painter, Owen reflects on the experiences that shaped his mindset and artistic identity. The two dive into manifestation, the power of writing down goals, the emotional weight tattoo artists carry, and why staying open to change can completely alter the course of your life. Owen also shares stories about moving from England to the Pacific Northwest, learning to trust intuition, and balancing music, art, and tattooing without becoming “just one thing.” It’s a thoughtful and inspiring conversation about growth, creativity, resilience, and choosing experiences over comfort.

Quote:

“Keep going because you don't know what's around the corner.”

Takeaways

• Owen lives in a small town in Washington that feels like Americana.
• He moved to Seattle for its music scene and natural beauty.
• Owen's mother encouraged creativity and the arts from a young age.
• He transitioned from music to tattooing, influenced by his artistic background.
• Owen emphasizes the importance of taking risks in life and career.
• He believes in the power of manifestation and setting intentions.
• Tattooing allows him to create unique art that tells a story for each client.
• Owen values the connection he builds with clients during tattoo sessions.
• He reflects on the importance of mirroring clients' energy during sessions.
• Owen encourages finding positivity in every experience.

Episode 019 // Taylor Vaughn

Taylor Vaughn, Vice President at Big Feat PR, is a seasoned industry veteran with extensive Publicity and Major Label experience. She shares her journey through the music industry, tackling the nuances of publicity and marketing and the importance of relationship building.

Keywords

music industry, publicity, marketing, artist development, PR, media landscape, social media, artist branding, public relations, music marketing

Summary

In this engaging conversation, Taylor Vaughn shares her journey through the music industry, discussing the nuances of publicity and marketing, the importance of building relationships, and the evolving media landscape. She emphasizes the need for authenticity and consistency in an artist's approach to publicity, while also providing valuable insights for new artists looking to navigate their careers. The discussion touches on personal experiences, memorable wins, and the challenges faced in the ever-changing world of music PR.

Takeaways

- Planning a wedding is more emotional than a marketing campaign.

- Understanding logistics is crucial in both wedding planning and PR.

- PR is about aligning an artist's narrative with public sentiment.

- Marketing focuses on the tangible sales of a product.

- Building relationships in the industry is essential for success.

- Consistency and persistence are key in publicity efforts.

- Artists need to be their own biggest fans and salespeople.

- Authenticity is crucial for artists in the digital age.

- The media landscape is evolving with social media's rise.

- New artists should focus on building their brand before seeking PR.

Chapters

00:00 Introduction and Background

02:53 Wedding Planning vs. Artist Marketing

06:04 Early Musical Influences and Career Beginnings

08:49 Understanding PR vs. Marketing

11:57 Crafting Effective Press Releases

14:49 The Changing Landscape of Music Media

17:51 Navigating the Music Industry

20:48 The Importance of Self-Care in the Industry

23:38 Adapting to Industry Changes

26:41 Career Journey and Lessons Learned

34:57 Leveraging Social Media for Artist Growth

35:53 The Importance of Niche Focus in Music Promotion

38:47 Navigating the Path to Getting Signed

40:55 The Evolving Role of A&R in the Music Industry

42:46 Fangirl Moments: Personal Connections in Music

43:25 Motivation and Goals in Public Relations

47:42 Celebrating Major Wins in Publicity

50:30 Challenges in Publicity: Managing Expectations

57:48 Consistency and Persistence in Publicity

01:00:42 Building a Strong Foundation Before PR

Episode 018 // Pat O’Connor

President and CEO of POC Media, Inc., Pat O'Connor, joins the heartdea13r Podcast with chr1stoph3r g0nda.

Keywords

music, entrepreneurship, tenacity, mentorship, family, faith, sports industry, business challenges, relationships, personal growth

Summary

In this episode of the Heart Dealer podcast, Christopher Gonda interviews Pat O'Connor, a seasoned figure in the music and sports industries. Pat shares his journey from a musician to an entrepreneur, emphasizing the importance of tenacity, faith, and relationships in achieving success. He discusses the challenges of balancing family life with entrepreneurship and the critical role of mentorship in navigating the complexities of the music and sports industries. The conversation highlights the significance of embracing adversity and maintaining a positive outlook on life's challenges.

Takeaways

- Pat O'Connor has been married for 41 years and has two adult children in the music business.

- He emphasizes the importance of doing what you love and enjoying the journey.- Tenacity is crucial in overcoming challenges and achieving success.

- Faith plays a significant role in maintaining motivation and perspective.- Building relationships is key to success in the music and sports industries.

- Balancing family and entrepreneurship requires support and understanding from loved ones.

- Mentorship can provide valuable guidance and insight in one's career.

- Embracing adversity can lead to personal growth and new opportunities.

- The music and sports industries require a unique approach to navigate successfully.

- Success is often about the journey and the relationships formed along the way.

Chapters

00:00 Introduction to Christopher Gonda's Journey

02:34 The Intersection of Music and Business

05:58 Navigating the Music Industry's Evolution

08:42 The Role of Relationships in Success

11:44 The Balance of Science and Music

14:36 Finding Purpose and Passion

17:56 The Importance of Tenacity and Faith

20:55 Life Lessons from Adversity

23:29 The Value of Relationships

26:32 Reflections on Success and Happiness

37:07 The Power of Mentorship

39:04 Facing Adversity: Embracing Goliath

44:09 The Importance of Self-Belief

50:50 Navigating Criticism and Taking Risks

59:49 Building a Successful Business: Lessons Learned

01:06:32 The Art of Collaboration in Creative Industries

Episode 017 // Lanz Pierce

- Entrepreneur, director, rapper & recording artist, Lanz Pierce, on the heartdea13r Podcast with chr1stoph3r g0nda.

Keywords

music, authenticity, independent artist, industry challenges, personal growth, support system, manifestation, branding, Luminary Agency, storytelling

Summary

In this episode of the Heart Dealer podcast, host Christopher Gonda interviews Lanz Pierce, exploring his journey from a young artist in New York to navigating the complexities of the music industry. They discuss the importance of authenticity, the challenges of fame, and the transition to independence in the music world. Lanz shares insights on investing in oneself, the evolution of branding, and the founding of his agency, Luminary, which focuses on storytelling and supporting artists. The conversation emphasizes personal growth, the significance of a support system, and the need for artists to remain true to themselves in an ever-changing industry.

Takeaways

• Lanz dropped out of school at 14 to pursue music.
• Authenticity is crucial in today's music industry.
• Investing in oneself is key for artists.
• The music industry has changed significantly over the years.
• Building a support system is essential for success.
• Manifestation and flow can guide creative processes.
• Independence allows for greater control over one's narrative.
• Artists should embrace their unique stories.
• The importance of balancing multiple projects effectively.
• Creating a brand and aesthetic is vital for artists.

Sound bites

"The universe knows best."

"Everyone has their taste."

"You can hold space for it."

Chapters

00:00 Introduction to Lanz Pierce

00:44 Early Life and Musical Journey

01:34 Navigating Fame and Industry Challenges

02:10 The Importance of Authenticity

03:41 Transitioning to Independence

04:41 Building a Support System

05:37 The Role of Manifestation and Flow

06:58 Balancing Multiple Projects

08:12 The Shift to Independent Releases

09:34 Understanding the Music Industry

11:02 Investing in Yourself as an Artist

11:49 The Evolution of Authenticity in Music

12:49 Creating a Unique Brand and Aesthetic

14:24 The Story Behind Luminary Agency

16:02 Conclusion and Final Thoughts

Episode 016 // Tiriq Rashad

Poet, Musician, Author & Speaker, Tiriq Rashad on the heartdea13r Podcast with chr1stoph3r g0nda

Keywords

spirituality, music, healing, vulnerability, parenting, forgiveness, self-discovery, creation, purpose, personal growth

Summary

In this engaging conversation, Christopher Gonda and Tariq Rashad explore the profound themes of spirituality, personal growth, and the healing power of music. Tariq shares his journey of self-discovery, emphasizing the importance of vulnerability and forgiveness in navigating life's challenges. The discussion delves into the role of parenting, the significance of creation in life, and how music serves as a therapeutic outlet. Both speakers reflect on their experiences and the lessons learned, ultimately highlighting the interconnectedness of art, healing, and personal purpose.

Takeaways

- Tariq's journey reflects a deep connection to spirituality and personal growth.

- Music serves as a therapeutic outlet for both Tariq and Christopher.

- Vulnerability is a strength, especially for men in today's society.

- Parenting teaches us patience and the balance of protection and independence.

- Forgiveness is essential for healing and moving forward in life.

- Creation is a fundamental purpose in life, whether through art or personal endeavours.

- The influence of music can guide us through difficult times and inspire resilience.

- Healing is a continuous journey that requires self-reflection and honesty.

- Tiriq's music embodies messages of hope and personal growth.

- The importance of sharing one's story to connect with others.

Chapters

00:00 Introduction and Connection

04:35 Spirituality and Personal Journey

07:49 Vulnerability and Masculinity

09:52 Parenting and Self-Discovery

15:02 Creation and Purpose

20:21 Healing Through Music

25:03 Symbolism of the Rose

27:00 Publishing books, storytelling, and balancing vulnerability with strength

34:00 Building community and finding mentors in the music business

41:00 Healing practices, meditation, and spiritual grounding for artists

48:00 Lessons from touring, connecting with fans, and staying authentic

55:00 Self-discipline, wellness, and the role of rest in creativity

01:01:00 Creating legacy work, sustainability, and vision for future projects

heartdea13r Podcast // Episode 015 // Annie Shapiro (Senior Director, Talent Booking at Vevo)

Summary

In this episode of Heartdea13r, Christopher Gonda sits down with Annie Shapiro of Vevo for a deep conversation about music discovery, artist development, creativity and the evolving future of music videos. Annie reflects on her journey from competitive figure skating and college radio to helping shape artist campaigns and original content at one of the world’s biggest music video platforms. Together, they explore how artists can build authentic brands across YouTube, why consistency and community matter more than ever, and how emerging musicians can use everything from lyric videos to live sessions to grow their audience. The conversation also dives into the balance between AI and human creativity, the realities of burnout in the music industry, and the importance of kindness, collaboration and staying true to your vision. Along the way, Annie shares behind-the-scenes stories about working with artists like Billie Eilish, Mumford & Sons and Julia Michaels while offering practical advice for the next generation of creators.

Quote

“The most valuable lesson I’ve learned is to be nice.”

Takeaways

• Learn how figure skating unexpectedly shaped Annie’s lifelong passion for music and creative storytelling
• Discover why ska music and college radio opened career doors and lasting friendships in the music industry
• Explore Vevo’s role as a global network supporting both emerging artists and established icons
• Hear Annie’s perspective on video production from DIY phone shoots to arena-level cinematic projects
• Understand the value of kindness, patience, and balance when navigating the fast-paced music business

Episode 014 // Raheem “Mega Ran” Jarbo, musician, rapper, podcaster, hero and father, among, you know, many other things, on the heartdea13r Podcast with chr1stoph3r g0nda

Summary:

Mega Ran is kind enough to talk about his upbringing, career, making music, journey into children’s music, fatherhood, and how life is like a video game.

👀 What You’ll Hear:

• Raheem “Mega Ran” Jarbo breaks down music, fatherhood, and the grind of the music business
• Discover how video games shaped Raheem’s creativity and helped him prepare for life’s toughest battles
• Hear how teaching in Philly classrooms built the adaptability that fuels his success on stage and in music
• Learn why fatherhood and adoption gave him a powerful new perspective on art and community
• Explore the balance between loving the creative process and navigating the realities of the music usiness
• Understand why betting on yourself and investing in your own art is non-negotiable for long-term growth

🕰️ Chapters:00:00 Sega memories and the first spark of gaming

06:00 Arcade culture, cousins, wrestling, and hip hop weekends

09:00 Teaching roots, sociology influence, and surviving inner-city classrooms

16:00 Mentorship, carving a niche, and blending pop culture with music

22:00 Fatherhood, adoption, and making music that grows with kids

31:00 Finding positivity through community and the strength of asking for help

37:00 Foster parenting realities, pandemic babies, and the village that sustains you

42:00 Video game wisdom, enemies as signs you’re on the right path

45:00 Creativity vs. outcome—falling in love with the process

49:00 Business vs. art—sharing work without chasing algorithms

52:00 Investing in yourself, crowdfunding, and betting on your own art

57:00 Building teams, going all in, and sustaining long-term artistry

Episode 013 // Brocarde, musician and paranormal investigator, on the heartdea13r Podcast with chr1stoph3r g0nda

Summary:

Brocarde dives deep into all things paranormal. She discusses her music, ghost hunting, paranormal activities, owning your story, and so much more!

👀 What You’ll Hear:

• Map a cinematic writing process that fuses notebook lyrics, visuals, and authentic genre shifts
• Turn bullying and insecurity into fearless self-expression by embracing honesty and repetition under pressure
• Face the paranormal with empathy and boundaries, then channel that energy into performance and visuals
• Grow an audience by being yourself, telling real stories, and posting consistently without giant teams
• Pitch the media with story-first angles, not ads, and understand the give-and-take of coverage
• Choose creative control and budget discipline, doing makeup, costumes, and sets to maximize output

🕰️ Chapters:

00:00:00 Name origin, Oxfordshire roots, and early creative identity

00:05:49 Finding the real self after bullying and pop mould pressure

00:09:00 Cinematic songwriting: notebook, visuals, and genre-fluid expression

00:12:26 Theatre influences: Phantom of the Opera and Meat Loaf storytelling

00:15:12 Are ghosts real: first impactful encounter and what changed

00:19:00 Empathic sensing, resisting fear, and accepting mediumship

00:32:22 Fan community, belonging, and why metal feels welcoming

00:52:00 “Identity Theft” video at Gloucester Prison and embracing fear

00:54:00 Nevada State Prison execution chamber: the most terrifying location

00:59:26 Album ready, big goals, and refusing to limit expectations

01:03:29 DIY growth, consistency, and building an audience without a big team

01:09:33 US publicity, story-first PR, and giving value back

• The music industry has evolved significantly over the years.
• Digital platforms require unique strategies for engagement.
• Building a reliable team is crucial for artist success.
• Publicity is essential for artists in today's landscape.
• Artists should focus on their craft rather than just getting signed.
• Expectations should be set from the beginning in any business relationship.
• Happiness in work comes from doing what you love.

Episode 011 // Fred LeBlanc, drummer/lead vocalist of Cowboy Mouth, on the heartdea13r Podcast with chr1stoph3r g0nda

Summary:

Fred LeBlanc discusses Cowboy Mouth, community over fame, live energy, and the music business.

👀 What you’ll hear

• Turn a fan base into a community you actively participate in, not just cater to
• Reverse-engineer festival slots using live chaos, wireless mic runs, and crowd ignition strategies
• Transform setbacks and label politics into fuel by doubling down on live recordings that capture truth
• Protect mental energy by rejecting worry and practising disciplined positivity during tough touring seasons
• Self-manage bookings until the right agent arrives, be cool with everyone, and keep hustling
• Build longevity by loving the work, embracing misfits, and treating performance as community service

• Reframe tribute performance after Ozzy’s passing, and why respect now shapes the portrayal
• Engineer crowd connection with humour, banter, and interactive bits that turn rooms into communities
• Build companies to fund art, then return to music with clearer logistics and financial discipline
• Create a stadium anthem that helped energize the Tampa Bay Rays and earned an AL ring
• Separate art from admin by physically splitting spaces to protect flow and deep work
• Handle industry drama with contracts, calm responses, and a focus on long-term reputation

heartdea13r Podcast // Episode 45 // David NesterSummary

In this conversation, chr1stoph3r g0nda and David Nester explore the journey of a drummer and drum tech, discussing the importance of mindset, faith, and personal growth in the music industry. Dave shares his unique path from a casual interest in drumming to working with major artists, emphasizing the significance of saying yes to opportunities and the balance between teching and performing. The discussion also touches on the challenges of touring, the beauty of the music community, and valuable advice for aspiring musicians.

Takeaways

• It's important to know who you're talking to.
• The journey to becoming a drummer can be unconventional.
• Mindset and faith play crucial roles in personal growth.
• Life on the road has its perks and sacrifices.
• The music industry is smaller than it seems.
• You can find happiness in what you do.
• Saying yes to opportunities is essential for growth.
• You can fund your dreams without being broke.
• Personal experiences shape your perspective on life.
• Building a network is key in the music industry.

Episode 009 // Nathan Aurora on the heartdea13r Podcast with chr1stoph3r g0nda

Summary:

Nathan Aurora on Aurorawave, perspective, and building family-first momentum in the music business.👀 What you’ll hear

• Build a family-first routine that protects creativity, from newborn chaos to late-night studio sprints
• Separate art from business so writing stays soul-first while strategy kicks in after the song exists
• Fuse metal power and reggae groove to unite two fanbases without gatekeeping at headline shows
• Pitch collaborations the right way by leading with gratitude, brevity, and a clear part the song needs
• Choose labels like partners, value independence, and keep perspective through gratitude and long-game touring

🕰️ Chapters

00:00 Intro, MySpace origins and the Nathan Aurora name

03:00 Family snapshot, priorities and rebuilding the home studio

06:21 Scheduling hacks: day with kids, 7:30 pm studio grind

10:00 Guitar at 10 and locking in purpose early

18:07 Make music from the soul; separate creativity from the business plan

28:32 Genre fusion live: metalheads and reggae fans in one room

32:59 Touring realities with a young family and the long-term plan

40:08 Album message: defiant mantra, perseverance and perspective

49:00 Collaboration playbook: short DMs, clear parts, real relationships

57:00 Road strategy for small bands: leave your hometown and expand markets

59:17 Why Ineffable feels like family and protects creative freedom

1:00:23 Closing gratitude and tour outlookWhich lesson hit harder—separating art and business, or building collabs with short, genuine DMs?

Episode 008 // Marshal Dutton on the heartdea13r Podcast with chr1stoph3r g0nda

“You don’t need a record deal to be successful in the music industry.”

👀 What you’ll hear

• Marshal Dutton on fronting Hinder
• Surviving the music business with DIY production
• Debunk record-deal myths and embrace independence, including the extra responsibilities that actually sustain a career
• Build a back-lounge studio on a tour bus and crank 40–60 demos toward a major album cycle
• Protect the voice on tour with running, weights, smarter food choices, and dialing back booze after shows
• Handle a last-minute front-man call-up using rehearsal sprints, a teleprompter, and a calm, fan-first stage style
• Adopt an engineer’s mindset: diagnose problems, repair your own gear, and learn to figure things out

Episode 007 // Chrissy Spratt on the heartdea13r Podcast with chr1stoph3r g0nda

Chrissy Spratt on TikTok megagrowth, EP debut, and turning nerves into next-level live shows.

“Everybody's unique. Everybody has their own story.”

👀 What You’ll Hear

• Moving from shy Ottawa teen to 6 M-plus TikTok followers through ruthless consistency and zero expectations
• Shaping a first Canadian mini-tour while admitting the stage still scares her—in the best way
• Turning casual covers into a debut EP (22 Aug) and why collaboration accelerates songwriting
• Investing server wages back into studio time, videos, and a small but mighty management team
• Using social media engagement as real-time A&R: letting fans steer content and set-list choices

Episode 006 // RAWLE on the heartdea13r Podcast with chr1stoph3r g0nda

Guyanese-Canadian genre-blender RAWLE breaks down the mindset, marketing moves and self-love rituals that keep indie artists thriving in 2025.

“How often you show up—that’s what determines the success you have.”

👀 What you’ll hear

• Why “fame ≠ money”—and the simple marketing step that finally put a face to his 1 M+ streams
• Showing up where you’re celebrated (not tolerated) as the north-star for collabs and gigs
• Be the cause, not the effect.” Rawle’s mental reframe for turning setbacks into momentum
• The consistency metric: how often you appear online sets your ceiling
• Building super-fan spaces that connect beyond the algorithm
• Indie ≠ alone—when to build a team and what to outsource
• Inside the upcoming Echoes of Rawle EP and the word-driven process behind each track
• Rebranding from King Alexander to RAWLE without nuking hard-won SEO

Episode 005 – Danny O’Reilly | heartdea13r

The Coronas frontman, Danny O’Reilly, on live-first growth, staying indie, and why authenticity beats algorithms.

“The only way you break through is if you have something authentic.”

👀 What you’ll hear:

• How The Coronas built a two-decade career by treating every gig like the main event
• The leverage of holding off on record deals and keeping your masters
• Building a trusted team: why your manager has to love the music as much as you do
• Running art and business in parallel (yes, two separate WhatsApp groups)
• Tour-life longevity: fitness, mental health, and work-life balance on the road
• Cutting through the noise: letting authenticity—not TikTok trends—drive strategy

Episode 004 – Lexi Layne | heartdea13r

A fearless deep-dive with hard rock dynamo Lexi Layne. From confronting childhood wounds to plotting waterfall releases, Lexi shows artists how to own their story and still dream bigger.

“You have to take risks in life to get rewarded.”

👀 What you’ll hear

• “You have to take risks in life to get rewarded.” - Lexi Layne
• Trauma doesn’t define you: “It’s always with you, but it doesn’t make you who you are now.”
• Why she protects her energy: “When you’re vibrating higher, anyone who isn’t will fall away.”
• Waterfall strategy 101: drip singles, keep fans guessing, stay top-of-mind.
• Booking House of Blues via a cold DM: proof that bold asks open doors.

Episode 003 // Luke Bentham

“Focus on your craft and good things will happen.”

The Dirty Nil frontman Luke Bentham on DIY grit, Juno wins, opening for The Who, and why craft always beats clout.👀 What you'll hear:

• The Nirvana moment that lit the fuse—and annoyed his parents
• 15 years with publicist Adam Bentley: loyalty over label-hopping
• Spotting “serfdom” contracts thanks to lawyer parents
• Juno win chaos: Kiefer Sutherland, the PM, and Mum hiding the trophy
• Turning 27 on stage with The Who—Pete Townshend handshake included
• Road-ready fitness rules: push-ups, water, and “don’t eat all the beers”

Episode 002 – Ryan McCombs | heartdea13r

“If you’re gonna be stupid, be smart about being stupid.”

SOiL & Drowning Pool front‑man Ryan McCombs reveals “Halo’s” pre‑deal rise, 9/11 album chaos, and survival tips for artists

What you’ll hear:

- How “Halo” lit up U.S. radio before SOiL had a label and triggered a bidding war

 - Dropping Scars on 9/11: releasing an album on the worst‑timed day in rock history 

- Stepping into Dave Williams’ shoes: the call from Dave’s mum that sealed Ryan’s move to Drowning Pool

 - Surviving a massive stroke & throat‑cancer scare—and the fitness regime he wishes he’d started sooner

- Hard‑won advice for artists: money, health, family, and why merch ideas like “Ball Liquors” sometimes pay the bills

The Music Industry’s Most Honest Voice - Jonathan Simkin Tells All | heartdea13r ep. 001

Welcome to heartdea13r - a new series featuring raw, unfiltered conversations with music industry insiders who dare to tell the truth.In this inaugural episode, 604 Records founder Jonathan Simkin breaks down what it really takes to survive in the music business. From his shocking transformation from criminal defence lawyer to entertainment mogul, Jonathan reveals the brutal realities behind building Canada's most successful independent label.

“I’m trying to be honest in a dishonest business.”

What You'll Discover:

• How a troubled youth became Nickelback's lawyer for 32+ years
• Why "Call Me Maybe" shocked even him with its massive success
• The real story behind signing Theory of a Dead Man as 604's first act
• Why most people in the music business are "full of shit"
• How he works until 4AM every night and still maintains a family life
• The pivotal moment that changed how 604 approaches every release
• Why he responds to all 400 daily emails (and you should too)
• Honest advice on when artists actually need managers vs. booking agents

heartdea13r Podcast // Episode 44 // Don Oriolo (Artist, Musician, Writer, Publishing, Felix the Cat)

Takeaways

• Family is central to Thanksgiving celebrations.
• Creativity flourished in a household filled with artistic influences.
• The importance of giving back to the community through charitable acts.
• A rich musical heritage shaped the speaker's career.
• Father-son dynamics can be complex but filled with respect.
• Transitioning from music to animation was a significant career shift.
• The speaker's upbringing was filled with love and discipline.
• Legacy is a powerful motivator in creative fields.
• Community and conversation are essential for connection.
• Love is a fundamental aspect of human experience. Life lessons often come from simple wisdom passed down through generations.
• Communication is key to resolving conflicts and misunderstandings.
• Animal behavior can provide insights into human psychology and social dynamics.
• The journey of music is intertwined with legacy and the stories we create.
• Understanding music publishing is crucial for artists to protect their work.
• Mental health awareness is essential, as it affects creativity and personal well-being.
• Every experience in life contributes to our understanding and growth.
• Empathy and respect in conversations can lead to unexpected friendships.
• Creativity can be stifled by external expectations and pressures.
• Learning from others' experiences enriches our own lives.

• Kirsten's journey with the harp began at age five.
• The harp is often overlooked as a versatile instrument.
• Gigging with a harp requires unique logistics and care.
• Harp strings are sensitive to weather conditions.
• Harp pricing can be comparable to mid-range vehicles.
• Kirsten's musical influences include classical and pop genres.
• Community support is vital for personal and professional growth.
• Self-acceptance is a key theme in Kirsten's music.
• Therapy and meditation play important roles in her life.
• Kirsten aims to elevate the harp's presence in modern music.

heartdea13r Podcast // Episode 42 // Astrid Young (Canadian Musician, Artist, Author, & Sommelier)

Summary

In this heartfelt conversation, Astrid Young opens up about creativity, resilience and learning to trust the moment. She reflects on her lifelong journey through music, songwriting and the realities of the rock industry, sharing hard-earned wisdom about perseverance, perspective and personal growth. The discussion explores how energy, mindset and openness to inspiration can shape both art and everyday life. Astrid also talks about reinvention, balancing multiple passions and why failure can often become the path to something better. It’s an honest, thoughtful conversation about music, creativity and finding peace with where life takes you.

Quote:

“Even when things are hard, know there’s always good things to be had.”

Takeaways

• Family shapes our identities and paths.
• Music is a lifelong passion for many artists.
• Collaboration enhances creativity and artistic expression.
• Navigating challenges is part of the creative journey.
• Perspective can change the outcome of experiences.
• Presence and gratitude are key to happiness.
• Failure is a stepping stone to success.
• Artistry is a reflection of personal experiences.
• Being open to opportunities leads to growth.
• Creative processes are often unpredictable and evolving.
• Family dynamics play a crucial role in personal identity.
• Endurance in the music industry requires a focus on creativity over results.
• Writing is a powerful form of expression that can connect with audiences.
• The wine industry is complex and ever-evolving, much like music.
• Kindness is essential in navigating life's challenges.
• Encouragement from loved ones can foster creativity and growth.
• The importance of authenticity in artistic endeavours cannot be overstated.
• Self-publishing and marketing are vital for modern authors and musicians.
• Exploring new technologies can enhance the way artists share their work.

heartdea13r Podcast // Episode 41 // James Rhodes (President & Co-Founder, FiXT Music)

Summary

In this episode of Heartdea13r, James Rhodes joins Christopher Gonda for a thoughtful conversation about artist management, productivity, mindset, and building a sustainable life in the music industry. James shares how systems, structure, and intentional boundaries helped him avoid burnout while balancing creativity with the demands of managing artists and relationships. He reflects on empathy, discipline, and the importance of staying grounded in an industry that constantly competes for your attention. The conversation also explores how passion, consistency, and learnable skills can open doors in music without requiring being “special” or naturally gifted. Honest, practical, and deeply relatable, this episode offers a valuable perspective for musicians, creatives, and anyone trying to build a healthier, more intentional life.

Quote:

“I’m only here because I was passionate about music.”

Takeaways

• Deep work is essential for productivity.
• Balancing work and family is crucial for well-being.
• The journey into music can be unpredictable but rewarding.
• A good manager adds value to an artist's career.
• Fair deals in the music industry are vital for artist success.
• Communication is key in maintaining relationships.
• Navigating the music industry requires adaptability.
• Streaming is a significant part of the music business.
• Consistency in releasing music helps grow an audience.
• A service-oriented mindset can lead to personal and professional growth.

heartdea13r Podcast // Episode 40 // Bif Naked (Queen of Punk, Musician, Artist, Writer, Public Speaker)

Summary

In this deeply personal episode of heartdea13r, Bif Naked joins Christopher Gonda for an honest conversation about survival, self-love, mental health and the healing power of music. Bif opens up about surviving cancer, undergoing heart surgery while awake, navigating trauma, and how humour, community and creativity helped shape her resilient mindset. The conversation dives into therapy, gratitude, spirituality, the realities of the music industry, and why learning to love yourself is a lifelong practice. Along the way, Bif reflects on punk rock, purpose, manifestation, aging as an artist, and the importance of staying authentic in a chaotic world. It’s a raw, funny and inspiring discussion about perseverance, perspective and finding light through every stage of life.

Quote

“I followed exactly what my heart told me to do.”

Takeaways

• Humour is a powerful tool for coping with life's challenges.
• Heart surgery can be a transformative experience.
• Maintaining a positive mindset is crucial during difficult times.
• Community and communication are essential for mental health.
• Self-love is an ongoing journey that requires practice.
• Authenticity in the music industry leads to lasting connections.
• Role models can inspire and guide us through tough times.
• Manifestation and positivity can shape our reality.
• Staying true to oneself is key to artistic success.
• Gratitude helps us appreciate the present moment.

heartdea13r Podcast // Episode 55 // Dave Bidini (Musician, Songwriter, Author, Journalist & Publisher)

“Be the artist that has to make art, because that’s where the great art comes from.”

Summary

In this conversation, Dave Bidini shares his journey as a multifaceted artist, discussing the balance between creativity and parenting, his early influences in writing and music, and the collaborative nature of his work. He reflects on the importance of community in independent media, the challenges of navigating the music scene, and the significance of the latest Rheostatics album, ‘The Great Lakes Suite.’ Dave emphasizes the need for hard work, intuition, and the joy of exploration in the creative process, while also addressing the role of awards and recognition in an artist's journey.

Takeaways

• Balancing creativity and parenting is a challenge.
• Writing and music have always been passions for me.
• The music scene is vast yet interconnected.
• Collaboration is key in creating meaningful art.
• The Great Lakes Suite represents a new exploration in music.
• Community support is vital for independent media.
• Awards should not define an artist's worth.
• Embrace the journey of finding your passion.
• Water imagery has always influenced my work.
• Creativity thrives in a supportive environment.