Explore every episode of the podcast Health Coach Academy

One of the most powerful strategies for building a successful business is often the most overlooked: niching down. As the market becomes more saturated, it's not enough to be a generalist—you need to specialize and serve a specific audience to truly stand out. We explore why narrowing your focus allows you to connect more authentically with clients, offer more tailored solutions, and establish yourself as the go-to expert in your niche. Whether you're a health coach or an entrepreneur in any field, discovering your niche is key to attracting the right clients and scaling your business.

To share this powerful insight, we invited Jenn Malecha to the show.  Jenn is the Wholistic Health Boss and is an expert in helping health and wellness professionals create successful, sustainable businesses. With years of experience as a Functional Diagnostic Nutrition Practitioner, Business Mentor, and Health Coach, Jenn has mastered the art of niching down to grow her brand and empower others to do the same. Through her unique approach, she helps health coaches identify their ideal clients, refine their messaging, and build profitable businesses that align with their passions and strengths. Tune in to learn from Jenn's journey and get actionable tips on how you can find your niche and thrive.

One of the common themes I've learned over the years and after over 200 episodes is that business is business.  The same principles apply for most businesses starting out and the keys to success are basically the same.  So when I had a chance to interview Michael Silva, I jumped on the opportunity.  

Michael is a business coach who is trying to save the physical therapy profession.  During this episode, it became quite clear that health coaches and physical therapists are industries that have many common struggles.  As both occupations have similar missions as wellness practitioners, they also share business struggles from building client relationships to managing pricing and business growth.

Michael joins the show to share his passion of helping physical therapists build the practice of their dreams. He empowers private practice owners to create fulfilling and profitable businesses by niching down, targeting their ideal market, and delivering exceptional experiences.  Michael also shares how his journey began as a sports medicine physical therapist and quickly becoming disillusioned with the traditional healthcare model. The turning point came when he decided to start his own practice, driven by the support of his wife and the desire to create a more meaningful career. 

This decision led to great success and fulfillment, inspiring him to help others do the same. Through his journey, Michael developed the 5 O's Method, a unique approach to helping physical therapists build successful private practices. Now, Michael is on a mission to transform the profession, one private practice at a time.

 

One of the most popular life phrases is, "It's not what you know, it's who you know".  This holds true for successful health coaching practices as well.  By building your network, you can get one of the most sought after leads any business owner would desire: referrals.  To this day, nothing beats a referral.  And mastering how to network in a way that gets you referrals will only build your bottom line.

To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show.  Kenneth is a nutrition expert and a National Trainer at BNI.  His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.

Is organic traffic dead?  Not exactly.  However, it isn't free.  It costs a ton of time.  So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry.  But this is an art and we would never recommend haphazardly throwing money against the wall with ads either.

So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author.  Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.

 

 

The more things change, the more they stay the same.  It's a phrase that is often said for many reasons and it fits the current world of marketing just the same.  No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same.  Basically, what problem do you solve and what do you do to solve it?

To dive into this simplistic formula, we invited Tiago Faria to the show.  Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists.  He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East.  He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.

 

Running a business is only one aspect of your life, even if it seems like it consumes everything else.  How many times have certain areas of life were neglected in order to keep our businesses afloat?  Has our health suffered?  Our relationship with our loved ones?  Has our connection to spirit taken a hit?  Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.  

So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she's on a mission to empower women to live up to their own potential unapologetically while changing the world.

 

 

 

 

 

 

I know the legal aspect of health coaching isn't the first and foremost thing on the mind of a health coach.  But we do live in a litigious society.  With that being said, we need to protect the business that we are creating.  The great thing about it is that it isn't that difficult to put in place, especially when you have Cory Sterling in your corner.

Cory is the founder of Conscious Counsel, a law practice that provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place.  His passion is to make the law fun and not something to be overwhelmed by and to make sure safeguards are in place for our businesses to thrive.

When you continuously get acknowledged for your career path, there's definitely something there.  Accolade after accolade counts for something as well.  And when it comes to peak performance, there's only a few coaches who can share the same air as Brett Baughman.

With more than two decades as an award-winning business and life coach, including being recently voted as the Top Coach of 2023 by Apple News, Brett joins the show to share innovative ideas and clear action steps to improve our own coaching businesses.  He is passionate about helping his clients discover their unconscious passions and learn how to develop a daily routine and lifestyle that keeps them inspired and build momentum for their futures: mind, body, and spirit.     

Fascia is an awesome tool to have in your health coaching toolbox!  Although our understanding of fascia is an ongoing process, it's popularity continues to soar!  This fascination with fascia allows for a unique selling point on a cutting edge modality that can be very beneficial to any health coaching practice.

To share how to incorporate fascia into your business, we invited Anna Rahe to the show.  Anna is the founder of GST Body and has partnered with top athletes, surgeons, physicians, and celebrities, while also being featured in various publications such as The Wall Street Journal.  She joins the show to share how fascia has drove her business to new heights and other profitable business tips.

I'll be honest.  I think niching down is the hardest thing a health coach can do.  Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity.  But, when it comes to creating a business, the importance of niching down can't be overlooked.

Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche.  Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.

It really is amazing how there's such a stigma around using a ghostwriter. People get help in the area of writing all the time!  I myself use my virtual assistant to do my show notes.  I use my copywriter to create my sales pages.  But for some reason, even I feel a certain way considering using a ghostwriter to help out with any future books I intend to write.  And this is after the fact that countless celebrities use them to get their books out!  But maybe we are looking at this whole ghostwriting thing the wrong way.

To demystify the art of ghostwriting, we invited Lynn Smargis to the show.  Lynn is the owner of Write For You, a company that creates content for content experts. She joins the show to share the many benefits of using a ghostwriter to not only assist you with your regular book, but to also work with you on book editing, book formatting, and book publishing. 

Yoga and health coaching are two modalities that share many common threads, especially when we look at how they play such critical roles in how to transform people's lives.  So it doesn't come as a surprise when we learn that many health coaches actively practice yoga and even incorporate yoga into their health coaching practices.  So when I had the opportunity to invite Kim Tang to the show, I immediately jumped on the opportunity.

Kim is an Internationally recognized Master Yoga Teacher and the Head Coach of the International Yoga Sports Federation.  Kim is inspired to inspire others and is empowered to empower others in their ability to expand and transform their minds, their bodies, their relationships with themselves, and the consciousness with which they conduct not only their practice, but their lives.

 

When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves, especially when we are coming from traditional 9 to 5 jobs or corporate settings.

In this episode, we dive deep into the mindset transformations essential for unlocking your entrepreneurial potential. We explore how shifting your identity from a traditional employee to a proactive entrepreneur is key to business success. You'll learn how to reframe limiting beliefs, embrace new habits, and adopt the mindset of a leader. Whether you're just starting out or looking to take your business to the next level, this episode will guide you through the psychological and emotional shifts required to become the CEO of your own life and business.

To share how to shift, we invited Rashi Nayar to the show. Rashi is a business coach and IIN alum who helps driven coaches scale to 7 figures through done for you marketing and content creation organically.

As we close in on our 200th episode, I look back at all of the amazing business tips that our awesome guests consistently deliver.  But what about some of the latest approaches on how to get our clients healthy?  As the landscape constantly changes, we are bombarded with so many different perspectives that it can often get confusing on how we should advise our clients to assist them on their journey of health.

To help us with some tips on how to get our clients healthy, we invited Isaac Ho back to the show!  Isaac is one of our regulars and usually shows off how he is the master of all things sales.  But, in this episode, Isaac shares his true passion of health coaching and talks about some of the strategies that he incorporates in his own practice that get his clients results.

We all have a story, whether we realize it or not.  And that story, once identified is the key to turning your passion into profits.  Our story provides us the framework to connect to the peoople we want to serve and enables us to deliver the unique value that they want and would love to pay for. 

To dive into this topic, we invited Evan Transue to the show. Evan is the host of the Health Detective Podcast and owner of Bucks County Light Therapy.  He joins the show to share his insights on his own health journey that took him through battles with his mental health and eventually leading to the discovery of how his journey provided him with a framework to serve.  

Even if you'd rather be off the grid, social media can be a game-changer for your business.  We know that it can potentially be a goldmine for your business because it reaches a vast audience, boosts brand visibility, and offers valuable insights in how to position your business.  But, what if you just don't want to do it?  What if the whole idea fills you with anxiety?  Is there a happy medium that we can employ?

To answer that question and to give us a viable strategy, we invited Lauren Litt to the show.  Lauren is the founder of Lil Shameless Plug and she helps people who don't like social media but know they need it to grow their businesses.  She has been in the social media industry for over 10 years and has compiled winning formulas for her clients in the ever changing landscape and has created proven results.  

Your life experiences shape your business model more than you might think. Your personal journey, from triumphs to challenges, can guide your entrepreneurial path by turning what you've been through into a successful business strategy that resonates with your target audience.  The greater your story, the more attractive you become.  And when it comes to a story, there aren't too many who can compete with Ali Shapiro.

Ali joins the show to share how leveraging your unique journey can sculpt a strategic and resilient business model for sustainable success.  Ali is a childhood cancer survivor and created the health coaching model, Truce with Food, while at the University of Pennsylvania in order to crack the stubborn nut of sustainable eating, exercise, and health changes. She also created the Truce Coaching Certification to certify others who are working with complex change in all life areas.

True success lies not in products or technologies, but in the power of people. Why do some companies have loyal, cult-like followings while others blend into oblivion? If we look around, we begin to notice that traditional marketing is losing its edge and many entrepreneurs are struggling to stand out.  It becomes clear that a thriving community can be your biggest asset. This breakthrough has launched Lloyed Lobo to new heights and led him to coin the phrase: " If you build a community, you won't become a commodity!".

Lloyed joins the show to reinforce this message.  Lloyed is an entrepreneur, podcast host and community builder.  As a young refugee in Kuwait, he witnessed the strength of community in evacuating the population to safety. His new book, From Grassroots to Greatness -13 Rules to Build Iconic Brands with Community Led Growth has topped Amazon's new release charts in a number of categories.

This book dives into what Lloyed learned after talking to 1,000+ leaders and looking behind the growth of obscure ideas that went on to become enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and more.

 

Can an online program really give you the flexibility and financial stability you need to sustain a health coaching practice long-term? The simple answer is absolutely! By leveraging digital platforms, you can design and deliver courses tailored to your expertise and passions and reach a global audience that has the potential to generate passive income streams over time. And these programs can be on a rinse and repeat cycle so that you can gain a consistent source of income for the long haul. And nobody has mastered this better than today's guest Lori Kennedy. 

Lori comes back to the show to share how her initial signature program propelled her business to astronomical heights and continues to yield results to this day.  Lori is the CEO of The Wellness Business Hub and discusses how the program has evolved and introduces her upcoming free training on how to replicate her process called CREATE & FILL YOUR FIRST ONLINE PROGRAM https://www.wbhvirtualclass.com/omar-5day

 

So..... Let's talk about the elephant in the room.  ChatGPT.  At this point, I feel that I can say that everybody has at least heard of this or other AI applications out there that seemingly threaten the very existence of mankind. That's the dramatic feel around this new technology. A lot of creatives are truly stressed out about this. But just like any other technology that we've seen, this can be quite an exciting tool, especially for health coaches. 

So to discuss this topic, we invited Natalie Gensits back to the show. Natalie is a my personal copywriter and she isn't concerned about Chat one bit. In this show we discuss Chat's uses as well as where we see the technology going in the future.

Does more marketing mean more sales?  Not necessarily.  Getting more clients without traditional marketing is feasible through alternative strategies. By focusing on client satisfaction and creating valuable relationships, businesses can attract new clients organically and retain them for sustainable growth.  So spending more money on marketing is not the only solution.

To show us some of these strategies, we invited Joanna Sapir to the show.  Joanna's mission is to help innovative and experienced wellness practitioners streamline and build business systems to get better client results, create steady predictable income, and feel more fulfilled than ever before.

After over 180 episodes, I think I finally understand the purpose of niching down. I know that sounds bizarre, and I did get the concept of a niche superficially, this episode was the one that I truly had that aha moment. When put into practical terms, the niche is not about you.  Yes, you can probably help all different types of people. But, the niche is for the consumer. They are doing the looking, not you.

So the man who opened up my eyes clearer than ever before is Ren Jones. Ren is one of the true pioneers in the online coaching space and founder of Fitness Jones Training. Ren is a certified personal trainer through the National Academy of Sports Medicine (NASM) and certified in sports and exercise nutrition through Precision Nutrition. He joins the show to share his incredible journey and business tips that have consistently set him apart from his peers.  

Are you ready to transform your financial reality? I know I am!  In order for us to have thriving practices, money needs to be coming in.  Period.  So , in order to get money in our lives, we need to operate on the plane where cold, hard cash meets the realm of metaphysics.

To dive into the steps to take to make this a reality, we invited Dr. Alison Kay to the show.  Dr. Kay is the founder of the Vibrational UPgradeTM System and is considered one of the leading experts in the fields of New Thought, subtle energy and energy medicine, and the human potential field.  She is also an award-winning author who has taught her methodology all over the world.

Podcast guesting is a powerful strategic tool for personal branding and business growth. By appearing on other people's podcasts, you can easily expand your audience, establish authority in your niche, and build meaningful connections. Podcast guesting also allows you to leverage these appearances to amplify your message, enhance credibility, and ultimately drive more opportunities to your business. 

In this episode, we invited Sam Brake Guia to the show to discuss his experience in the podcast guesting world.  Sam is the Co-Founder of PodWritten, a podcast guest booking service who aims to helping health and wellness professionals get booked on podcasts.  He is also the host of the hit podcast Mics to Millions.

 

It is often said that following your passion unlocks a world of opportunities. By pursuing what ignites your soul, you tap into your authentic self, which resonates with others and eventually attracts like-minded individuals and potential collaborations, amplifying your network. Sticking with what drives you also fuels your dedication, leading to mastery and expertise.

Christine Blanchette knows better than anyone how this mindset leads to success.  Her passion for running led her to create her own television show called Run With It, a monthly entertaining and educational show about running, fitness and health. She joins the show to share her journey highlighted by resilience and faith in the process of opportunity.

If you are a health coach looking to take your business to new heights, harnessing the power of ads can be a game-changer for your success. There are numerous benefits of using ads to promote and grow your health coaching business which include enhanced visibility, increased website traffic, and the ability to precisely target your ideal clients.

To discuss the many benefits of paid ads and some unique strategies, we invited Luke Charlton to the show.  Luke AKA the Aussie Hermit owns his own ad agency and has spent in excess of $20 million on advertising, leading to more than $50M+ in sales for his clients.  He has also been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more.

I know we don't like to talk about it, but the legal part of a health coaching practice is super important.  Contracts are crucial for health coaches to protect their interests and establish clear expectations with clients. They help outline services, fees, and client responsibilities,which eventually minimizes misunderstandings and potential disputes. At the end of the day, they are essential tools for professional and ethical health coaching practices.

To discuss how we can better legally protect ourselves, we invited Sarah Waldbuesser to the show. Sarah is an attorney for online coaches and health coaches and founder of Destination Legal.  She is also a health coach and shares her unique expertise about her journey and how she mastered navigating the health coaching space legally. 

Being in business will challenge your mind in ways that many other endeavors will never do.  Mastering your mindset can unlock your full potential as a business owner.  So it is essential to begin to overcome self-doubt, conquer limiting beliefs, and foster a positive mindset that attracts clients and fuels personal and professional growth. 

To give us actionable tips to accomplish this, we invited Kevin Kwan to the show.  He shares his journey of leaving his corporate job and jumping into starting his own gyms and how, through business, he discovered all the work he needed to do to become successful by shredding all the layers of beliefs holding him back.

How are we going to grow a successful health coaching practice, or sell an amazing course, or promote our newest book if nobody knows about it?  This is a very common obstacle that many entrepreneurs struggle with.  The truth is, that if you're hiding your business or brand from potential customers, it's time to take action and start marketing because marketing is crucial to increase brand visibility, attract new customers, and ultimately grow your business.

To share some tips on how to stop hiding and start marketing, we invited Brandy Mabra to the show.  Brandy is the CEO & Founder of Savvy Clover which serves private practice owners by teaching them the mindset and skill set it takes to own their CEO role.  She shares how by owning your leadership role in your business, you can empower your teams and lead from a place of knowledge and delegate confidently, enabling you to work on your business instead of in your business.

Of course we want to sell high ticket signature coaching packages.  Who wouldn't?  But it isn't an everyday occurrence when someone discovers you and wants to spend a huge investment without getting an idea of who you are and what they can expect from you.  So creating different entry points into your world is very critical.

To share the advantages to this approach, we invited Lindsay Maloney to the show.  Lindsay is a Business Coach for coaches and the host of the top rated podcast- Book Your Dream Clients.  Her mission is to help female coaches create 6-figure businesses by building out their signature offers and designing dreamy client packages without the busy work.

Keeping up with current events is something that health coaches are going to need to start doing!  So, when fitness influencer Brittany Dawn popped into the news for being sued by the state of Texas, all health and wellness professionals' ears should've popped up.  The allegations included using deceptive business practices and not delivering on her promises to her customers really hit home for us who are trying to establish ourselves in the online space hoping not to fall into the same pitfalls as Brittany has alleged to have done.

To discuss this and a few other current events, we welcomed back Isaac Ho to the show.  This episode will begin a regular series where Isaac and I dive into the new and relevant topics that pop up in the wellness arena.

Launching a health coaching business in 90 days is possible! With the abundance of resources and tools available in today's digital age, the right mindset, a clear business idea, and a solid plan, entrepreneurs can leverage online platforms to quickly establish the business of their dreams. By focusing on key priorities and taking advantage of available resources, launching a business in just 90 days is an achievable goal.

To guide us through the roadmap to this feat, we invited Michelle Ward to the show. Michelle is  a business coach and the CEO of 90 Day Business Launch. Since 2008, she's helped hundreds of women launch their online businesses so they can become their own boss. She is often featured in New York Magazine, NY Post, The Huffington Post, Etsy, Newsweek, Freelancers Union, and USA Today. 

Nothing beats a referral from someone you know.  Referral marketing funnels can be an amazing way to grow your business by leveraging your existing customer base and business relationships to attract new customers.  So if you're delivering a service that people are really happy with, you are more than half way  towards getting this system off the ground.

To break down this system, we invited Dallas Travers to the show. Dallas is the creator of the Ripple Effect System which teaches the exact steps to attract paying clients, build your list daily, then scale your business by creating referral marketing funnels.

 

Podcasts are one of the most popular forms of media available to health coaches to build their businesses.  Leveraged correctly, a podcast that delivers high quality content to its listeners enables the podcaster to create instant credibility and authority which opens up business opportunities that are more than just getting clients.   To discuss many of the unexpected benefits of having a podcast, I take switch from being the host to jumping in as a guest! In this episode, I share the details of my new course How to Create a Business-Boosting Podcast For Health Coaches and dive into how to create a top rated podcast that builds your brand and authority.

The number one complaint health coaches have when starting out in their practice revolves around client acquisition.  How do we get consistent clients, especially when we are brand new to the game?  How do we get clients when we aren't established and we might be on a tight budget as well?  This dilemna is the main reason why health coaches never get their businesses off the ground and end up putting their certifications in the attic.

In this episode, we invited Michael Krug back to the show to share his brilliant strategy on getting consistent clients.  Mike leverages Facebook groups to demonstrate his expertise and ends up getting paying customers readily willing to jump on his offers.  Listen in as Mike gives a step by step approach on this art and how this cost effective approach has been the backbone of his business.

Being selfish has such a negative connotation to it. But what if being selfish is one of the most important mindset shifts that an entrepreneur can make? When put in perspective, putting yourself first not only can boost your business, it paves the way to avoid the frustration and burnout that we hear about so often these days.

To dive into this topic, we invited Naketa Ren Thigpen to the show. Naketa is the author of Selfish: Permission to Pause, Live, Love and Laugh Your Way to Joy. She is also the host of the wildy popular podcast the Balance Boldly Podcast. She joins the show to share why getting get more of what you want, you get to fully live the life you teach to others and begin to live a life of (and) and not (or). 

No sales, no money.  It's that simple.  But what's simple, isn't easy.  And selling is an art that only a few have a true expertise in.  The good news is that as health coaches, we can learn this skill and get really good at it, especially when we learn what to say and when to say it!

To break down the art of selling, we invited Nikki Rausch to the show.  Nikki is a sales coach, trainer, an author, and speaker, who teaches her clients how to authentically move people through the selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. 

The saying goes, If you do what you love, you'll never work a day in your life. But turning your passion into profit feels easier said than done.  Thankfully, as health coaches, we have found our passion.  Now, we need tips on building a brand, marketing ourselves, establishing a solid client base, and creating a sustainable business model. Ah, that's where the heavy lifting is.

To discuss how to make this happen and share his journey, we invited Dave Whitley to the show. Dave's passion is helping health and fitness minded entrepreneurial fathers break and replace generational cycles of negative thinking and conflicting beliefs so that they don't get passed on to their kids. He offers invaluable advice for anyone looking to turn their passion for health and wellness into a successful career.

 

One of the most common beliefs in the health coaching space is that we exist in a saturated market. This belief has made many health coaches hesitant to step out in their space and get moving with their business.  The key solution to this is to step out and be an outlier in your demographic. So, the question is, how can you establish yourself as different in your particular market?

To help us stand out and succeed, we invited Nida Leardprasopsuk to the show. Nida is a serial entrepreneur, top-tier business consultant, self-identity reinvention coach, and former Fortune 500 executive with more than two decades of experience in business. She is the founder of Nida Leard Consulting and Coaching, where she advises world-class experts to become legendary market outliers. She is also the author of the One to Millions Entrepreneur and host of the Nida Leard Podcast show.

Video marketing is easily becoming the most popular form of marketing around. It is the most effective way to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success.

To discuss how a health coaching practice can benefit from video, we invited Orland Gomez to the show. Orlando is the founder of the video production company Stellar Lense Productions, and is a video strategy expert specializing in visual storytelling for business. Orlando had worked with companies like Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America to create video campaigns as engaging as your favorite Netflix shows.

Our money story is a collection of stories that we have amassed over our entire lifetime. It can be a cultural perspectives around money, or even ideas that we have let seep into our subconscious that defines our viewpoint of money. This story creates a life long theme that defines whether we will have money or not. Whether money comes easily or if it's a struggle.  Naturally then, this story can make or break whether we have thriving health coaching practices, or we let our certification rot on a shelf somewhere.

To show how we can identify and fix our relationship with money, we invited Brittany Tam to the show. Brittany is a Certified Money Coach who aims to create financially empowered entrepreneurs  She joins the show to share how to recognize our current systems and structures around money that may be holding us back and how to shift towards financial freedom.

What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience in your immediate area.

To discuss this strategy, we invited Corey Hiben to the show. Corey is the host of the super successful, locally based podcast called the Health Hustle Podcast based out of Austin, Texas. Corey shows how he leverages his podcast to connect with a community of wellness professionals who share their unique skillsets and creates business opportunities in the Austin area.

Let's face it.  You can only be one place at a time. The traditional one on one coaching model makes it difficult to scale your coaching practice unless you have ways that help you manage your current initiatives while seamlessly welcoming new business. Automation allows you to continue to keep doing what you do best all while  watching your business thrive!

To discuss how we can use automation, specifically the Engagement Rx platform offered by Avidon Health, we invited Clark Lagemann to the show. Clark is the CEO of Avidon Health and is a passionate entrepreneur and three-time Iron Man finisher. He has helped both individual health coaches and large organizations scale wellness programs. Avidon Health is a Inc. 5000 Fastest Growing Company for 2022. 

When the economy gets a little shaky, we tend to re-evaluate some of the things in our lives and consider whether they are truly necessary. We might look at our subscription services, like Netflix or whether we need all of the premium channels from our cable provider. We might consider cutting back on our vacations or our nights out. So the reality of any downturn is that a client who is buying your programs may look at your services and think twice about it. Is your program a nice thing to have, or is it an absolute necessity? In other words, is your health coaching practice a vitamin or a pain killer?

To position our services into the pain killer category, we invited Racheal Cook back to the show! Racheal is a business strategist who supports health coaches to create offerings that can survive and thrive no matter what state the world is in.  She is the founder of the CEO Collective and the host of the Promote Yourself to CEO Podcast.

 

Many health coaches jump into coaching because of something that they have personally overcome and felt compelled to share what they have learned with the world.  There then comes a point where you realize that you can actually get paid to help people overcome the very same things that you did.  Then, a business is born!

Brian Gryn did just that. Brian took what began as a personal exploration into fasting and turned it into a thriving business, helping middle-aged men make intermittent fasting simple and doable. Brian is known as an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. Through his Integrative Institute of Nutrition education and 10 years of group training/coaching, Brian learned that eating is integral in helping the body heal itself and all it takes are some small daily changes to make the biggest impact. 

Imagine the power of having insider corporate financial strategies for your health coaching business?  How much of a powerful infusion that would be!  In this episode, Danielle Hendon shares insights on applying these strategies to small and medium-sized businesses. She discusses practical tips for budgeting, cash flow management, and strategic planning, helping entrepreneurs optimize their finances, make informed decisions, and drive sustainable growth. 

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of "big business" financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

It's a common occurrence to see health coaches shelving their certifications. In fact, that is why I created the Health Coach Academy Podcast in the first place. After over 150 episodes, clues have emerged that have set up a pathway to have a coaching practice on a full time basis.

To discuss the strategies to accomplish this, my main man Isaac Ho rejoins the show! Isaac has been a health coach for 17 years and is an owner of a fitness, therapy and coaching company. He regularly commands anywhere from 30k-65k for coaching his clients, so if anyone can figure out how to make enough money as a health coach, it's Isaac!

Email marketing is making a comeback! With the news of the issues around social media platforms like Twitter and Facebook, ownership of an email list has jumped back in the spotlight as a vital part of a marketing strategy.  No matter what happens with the future of these platforms, email allows us to stay connected to our potential clients.

To discuss the importance of email marketing, we invited Kyle Stout to the show. Kyle is the founder of Elevate & Scale, a leading digital marketing agency that helps
7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.

As health coaches, we often recommend products to our clients that have had positive health benefits in our own lives. Imagine being able to create these products ourselves? In today's show, we are going to take a glimpse into what needs to be done to get a product based business off the ground.   

Jenn Ditzhazy actually did that!  Jenn founded ThePerfect3 Collagen after struggling with her own health for many years and discovered the life-changing power of food to heal her own body.  Her mission was to create a company that could be a trusted & transparent source for high-quality products while advocating for women's health and improving the food industry.

One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our passion for health coaching and a desire to make a living off it.

So in this episode, we switch it up a bit and took a dive into what drives us as health coaches and some of the struggles that shaped our own health journeys and inspired us to become health coaches. We kept it casual and intended to provide a glimpse into each of our stories while delivering insight on what motivates us to believe that health coaches are needed in our broken system.