#Hashtags, The Gartner Marketing & Communications Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

#Hashtags, The Gartner Marketing & Communications Podcast

Gartner

Business

Frequency: 1 episode/15d. Total Eps: 78

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - marketing
27/07/2025
#68
🇨🇦 Canada - marketing
29/06/2025
#95
🇨🇦 Canada - marketing
28/06/2025
#58
🇬🇧 Great Britain - marketing
12/04/2025
#83

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 42%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Shedding Some Insight on Digital Commerce

Episode 62

Wednesday, September 18, 2024 • Duration 34:49

In this episode of #Hashtags, Gartner analyst Jason Daigler discusses how CMOs and digital commerce leaders can use consumer insights to make better digital commerce decisions. The discussion includes insights discovered in recent consumer surveys and how the data paints a picture of where CMOs should invest and where they should pull back.

Jason Daigler is a vice president analyst at Gartner focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, channel integration, digital shelf analytics and marketplaces. Jason has 20+ years of business experience in digital commerce, software development and product management.

Read moreCollapse

The Emotional Edge in B2B Selling

Episode 61

Wednesday, September 4, 2024 • Duration 43:15

In this episode of #Hashtags, Gartner analyst Rick LaFond discusses how to create compelling value propositions and marketing communications that address the emotional side of B2B buying. Conventional wisdom suggests that while B2C buying might be emotionally charged, B2B buying is highly rational. However, B2B buying is heavily driven by emotions, and buyer perception of “personal value” from a brand is nearly 3x more strongly associated with positive brand outcomes than perception of “functional value.”

Rick LaFond is a Gartner Senior Director Analyst for Gartner for Marketers. He leads Gartner's B2B customer acquisition & account growth research. As an analyst, Rick supports Gartner's clients with insights and guidance on various marketing topics, including demand generation, digital marketing strategy, sales enablement, content marketing and account-based marketing.

Read moreCollapse

What Genius Digital Marketing Brands Do Differently

Episode 52

Wednesday, April 17, 2024 • Duration 33:46

In this episode of #Hashtags, Gartner analysts Matt Moorut and Suzanne Schwartz discuss the annual 2023-2024 Genius brands research, which identifies trends across top performing digital marketing brands. This discussion includes how CMOs can emulate, learn from, and surpass this year's Genius brands’ digital marketing efforts by executing robust marketing operations, brand governance, and cross-channel activation.

Matt Moorut supports Gartner's clients in the retail industry with insights and guidance on various marketing topics, ranging from budget strategy to digital marketing trends and best practices. He is the lead analyst for Gartner’s In the Company of Genius research, which highlights cross-sector digital marketing best practices.

Suzanne Schwartz advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy.

Read moreCollapse

Inside the Mind of Your Marketing Talent

Episode 51

Wednesday, April 3, 2024 • Duration 37:33

In this episode of the #Hashtags Podcast, Gartner analysts Aprill Baughns and Iliyana Hadjistoyanova discuss how CMOs can ensure their teams succeed in the face of ongoing disruption. We’ll talk about current marketing employees’ concerns and anxieties, as well as their assessment of existing career opportunities. The conversation will also advise CMOs on how to leverage collaboration, martech and smart skills development to improve employees’ well-being, engagement and readiness to embrace and benefit from change.

Iliyana Hadjistoyanova supports marketing and communications leaders in managing their functions and teams. She covers areas such as strategy building, operating models, governance, measurement, benchmarking and talent development. She is passionate about helping clients prioritize high-value work and connect it to business goals in clear, measurable ways.

Aprill Baughns analyzes marketing and communication’s organizational structure, development, transformation and effectiveness trends, resulting in scalable, actionable solutions. With experience spanning a vast array of unique industries, she partners with Gartner clients to provide outcome-oriented, human-centric solutions.

Read moreCollapse

Choosing the Right Customer Data Platform

Episode 50

Tuesday, March 19, 2024 • Duration 37:06

In this episode of #Hashtags, Gartner analyst Lizzy Foo Kune talks shop on Gartner’s first-ever Magic Quadrant for Customer Data Platforms, providing an overview of trends in the customer data platform (CDP) market. The discussion includes how CMOs can manage through an era of change, as customer data becomes not just a marketing asset, but also an enterprise asset.

Lizzy Foo Kune is a Gartner VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.

Read moreCollapse

Keeping Up With Wary Consumers in 2024

Episode 49

Wednesday, March 6, 2024 • Duration 41:41

In this episode of #Hashtags, Gartner experts Kassi Socha and Emma Mathison discuss what more than 2,000 U.S. consumers surveyed in December 2023 are feeling and reacting to. These timely consumer insights inform B2C CMOs on how to prepare for 2024 — a year that holds an election, the Olympics, and tech challenges in the form of continued cookie deprecation and the rapid impacts of generative AI (GenAI). The discussion includes how CMOs can anticipate and respond to the shifting consumer landscape — and actually acquire and retain consumers who are signaling they are wary and more disloyal than ever.

Kassi Socha is a Director Analyst in the Gartner for Marketers business, and is based in California. She is responsible for delivering cross-industry insights on strategic website redesigns and supporting retail CMOs on their most pressing mission-critical priorities. Her expertise is uncovering trends, specifically in e-commerce, digital marketing, emerging tech, organizational and consumer insights.

Read moreCollapse

Where the Best Laid Loyalty Plans Often Fall Short

Episode 48

Wednesday, February 21, 2024 • Duration 28:20

In this #Hashtags episode, Gartner analyst Halle Stern surfaces a glaring flaw in many loyalty programs: the lack of a clear plan for communicating about them. The discussion includes how marketing leaders should leverage customer insights to communicate about the program across the customer journey, and how to collaborate with internal partners to get buy in for the program.

Halle Stern is a Senior Principal Analyst in Gartner’s marketing practice. She helps clients to better understand their customers’ needs and challenges to improve customer experience outcomes such as customer satisfaction, loyalty, retention and advocacy.

Read moreCollapse

It’s Game On for AI Implementation

Episode 47

Wednesday, February 7, 2024 • Duration 37:43

In this episode of #Hashtags, Gartner analysts Nicole Greene and Suzanne Schwartz discuss how to establish a firm foundation for generative AI (GenAI) initiatives within your organization. The discussion includes how CMOs can stand up pilot programs, understand use cases, instill governance initiatives and lead on responsible use policies.

Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on artificial intelligence, content marketing and digital experience. Nicole helps clients lead transformation through the use of creative, technology and data. Her work on generative AI crosses these disciplines and includes responsible use and risk management.

Read moreCollapse

The Most Consequential Consumer Trends of 2024

Episode 46

Wednesday, January 24, 2024 • Duration 52:21

In this episode, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to resolve the seeming disconnect between indicators and attitudes in 2024. The discussion hones in on the consumer trends and cultural themes that will matter to CMOs in 2024, potential impacts of the 2024 presidential campaign and how all of that is shaping consumer expectations for brands.

Kate Muhl is a Gartner Analyst specializing in cultural and consumer Insights.

She has been researching and advising on the consumer and U.S. culture for more than a decade.

Read moreCollapse

How Google’s GenAI Is Reshaping the Search Game

Episode 45

Wednesday, January 10, 2024 • Duration 30:37

In this episode, Gartner researchers Jessica Dervyn and Wilson Zhao join to discuss the impact of generative AI on search marketing. The discussion includes how the changes in the search landscape are driving a decrease in brand visibility on Google SERP, challenging brand website traffic from organic search. Consumer search behavior is constantly changing, and Google SGE (Search Generative Experience) further transform how consumers search and receive information. Digital marketing leaders must experiment with Google SGE, monitor top-performing content, and strategically refine onsite content for optimal engagement and differentiation in this evolving GenAI area.

Jessica Dervyn is a researcher in the Digital Performance Benchmarking team. She leverages her digital expertise and experience along with Gartner data to write valuable research for CMOs and digital marketing leaders.

Wilson Zhao is a digital advisor at Gartner for Marketer with coverage in consumer retail (i.e. beauty, luxury, activewear, CPG) in the APAC and U.S. market. He provides data-driven market insight, performance benchmarking, competitive analysis, and growth strategy to C-suite clients at major global consumer brands.

Read moreCollapse

#Hashtags, The Gartner Marketing & Communications Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

#Hashtags, The Gartner Marketing & Communications Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Other3

Related Shows Based on Content Similarities

Apple Podcasts

Spotify