In this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. From consumer insights to industry trends, this conversation highlights how research drives meaningful traveler experiences and supports destination growth.

 

Guest:

Cecilia Rodriguez –  Research and Insights Leader at Discover Puerto Rico, where she uses data to understand traveler behaviors and trends, shaping marketing strategies that enhance the island's global tourism brand. With a background in consumer insights and destination marketing, Cecilia plays a key role in turning research into actionable insights that drive Puerto Rico’s tourism growth.

 

Useful links:

Cecilia Rodriguez on LinkedIn: https://www.linkedin.com/in/cecilia-m-rodriguez-mba-86624a16/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom projects are helping prepare students for real-world research. Brooke shares her unique perspective as both a practitioner and educator, reflecting on her journey from industry researcher to professor, and what excites her most about training the next generation of insights professionals.

 

Guest:

Brooke Reavey – Associate Professor of Marketing at Dominican University, where she teaches courses in market research, digital marketing, and strategy. Recipient of the John and Jeanne Rowe Distinguished Professorship in the Brennan School of Business, a two-time Fulbright Scholar, and founder and president of the Marketing Research Competition, a national program that bridges the gap between academia and practice, equipping students with the tools they need to succeed in the insights field.

 

Useful links:

Brooke Reavey on LinkedIn: https://www.linkedin.com/in/brooke-reavey/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

 

Dan Fleetwood sits down with Bob Fawson, the founder of Data Quality Co-op, a groundbreaking independent clearinghouse for first-party data quality. Bob shares his journey in the market research industry, the critical role of data quality in research, and his insights into how the industry is evolving in the digital age. This episode is filled with valuable advice for researchers looking to navigate the world of data and ensure the highest standards of quality.

 

Guest:

Bob Fawson – With 19 years of experience in market research, Bob Fawson is the founder and CEO of Data Quality Co-Op, the industry's pioneering independent clearinghouse for first-party data quality.

 

Topics and Timestamps:

[00:00] Intro

[00:30] Bob’s journey

[01:37] What is Data Quality Co-op?

[04:56] The role of technology in data quality

[07:15] Data quality challenges

[09:50] AI & data quality

[11:26] Improving market research

[14:45] Advice for new researchers

[16:27] Storytelling in market research

[19:13] Closing remarks

 

Useful links:

Follow Bob Fawson on LinkedIn: https://www.linkedin.com/in/bob-fawson-2590168/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables. 

With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact. 

Prior to joining Level2, Stephen has been in many big companies and is the host of Digging for insights.

Find Stephen Online:

LinkedIn: https://www.linkedin.com/in/stephenrgriffiths/ 

Website: https://mylevel2.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

[00:00:00]

Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Research Podcast. My guest today is Stephen Griffiths, Director of Insights at Level2. Level2's mission is remission for people with Type 2 diabetes. Level2 is an all new personalized digital care experience complete with coaching and clinical care. And informed by the latest in diabetes technology wearables. With real time information on how food, movement, stress and sleep all impact glucose levels. Level2 helps people make small changes for big impact. I know that sounded like a little bit of an infomercial, so I do apologize. I'm not trying to sell you Level2. I do feel like it is important though for you t...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Tiffany Online:

Website: https://murrayhillnational.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I’ve been in this space. Big fan. Tiffany, welcome to the show.

[00:00:23]

Tiffany Dixon: Thank you very much. Happy to be here.

[00:00:25]

Jamin Brazil: So tell me a little bit about Murray Hill.

[00:00:27]

Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we’ve got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that’s – we’re all based in Dallas. So our core recruiting company is – we’re all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick.

[00:01:18]

Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that’s the word for that – events in market research. What do you think about getting back in person?

[00:01:29]

Tiffany Dixon: Oh I think it’s great. I think it’s definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose.

[00:01:51]

Jamin Brazil: A hundred percent.

[00:01:53]

Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so.

[00:02:10]

Jamin Brazil: So it’s been really good for you it sounds like.

[00:02:11]

Tiffany Dixon: Yes.

[00:02:12]

Jamin Brazil: And obviously having a focus group facility really good for that as well.

[00:02:14]

Tiffany Dixon: Exactly.

[00:02:15]

Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It’s kind of like a time machine. I feel like we went ten years in the future and now we’re like right here.

[00:02:25]

Tiffany Dixon: Yep.

[00:02:26]

Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic?

[00:02:30]

Tiffany Dixon: You know I think we’re going to continue to see the online resear...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Sergio Online:

LinkedIn: https://www.linkedin.com/in/sergiooliveri/ 

Website: https://netbasequid.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri.

[00:00:07]

Sergio Oliveri: Yes. Sergio Oliveri, yup.

[00:00:08]

Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this.

[00:00:13]

Sergio Oliveri: Net Base Quid, got to love that name, right?

[00:00:15]

Jamin Brazil: Tell me a little bit about the company.

[00:00:16]

Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research.

[00:00:28]

Jamin Brazil: Got you.

[00:00:28]

Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s.

[00:00:38]

Jamin Brazil: So tell me about the use case.

[00:00:39]

Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos.

[00:01:20]

Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover?

[00:01:23]

Sergio Oliveri: Yeah, exactly. So it kind of fuels the research.

[00:01:27]

Jamin Brazil: Understood. So it’s like fodder for ideas and projects.

[00:01:30]

Sergio Oliveri: Right. And it’s in real time. So even like Dick Clark Productions, they did one of these big award shows that they do and they have like this war room. So you could see host A, host B. They saw host A wasn’t doing as good as host B so they gave host B more stage time and they pivoted.

[00:01:48]

Jamin Brazil: Yeah, makes sense. I love that.

[00:01:51]

Sergio Oliveri: There’s so many cool use cases. Go to NetBaseQuid.com/resources and you could see all of our testimonials and.

[00:01:58]

Jamin Brazil: Cool. We’re in person at CRC, which is pretty cool.

[00:02:01]

Sergio Oliveri: Isn’t it great?

[00:02:02]

Jamin Brazil: Yeah, what do you think about that?

[00:02:03]

Sergio Oliveri: Right. I’ve been – my only commuting has been from my bedroom to my living room. Yeah. So now I get to actually get on a plane and go places, but I love it. I talked to a lot of people at this event too and they’re all loving it and you know it’s kind of a hybrid. It’s a virtual and in person. And I still think you know this is the first event that I’ve been to since COVID, right, first conference. So it’s good to be back and I mean just a little plug here, we’re doing our live conference, Net Base Quid Live in New York and LA. So New York is going to happen November.

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Raj Online:

LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/ 

Website: https://www.methodify.it/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO?

[00:00:09]

Raj Manocha: CEO of Methodify. CEO of one of our companies, yes.

[00:00:11]

Jamin Brazil: Of Delvinia.

[00:00:11]

Raj Manocha: Of Delvinia.

[00:00:12]

Jamin Brazil: That's right.

[00:00:13]

Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well.

[00:00:31]

Jamin Brazil: Across the whole organization.

[00:00:31]

Raj Manocha: Yes.

[00:00:33]

Jamin Brazil: So dual role?

[00:00:33]

Raj Manocha: Dual role yes.

[00:00:34]

Jamin Brazil: That's a heavy burden. For sure.

[00:00:37]

Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster. And this word agile gets thrown around like crazy. But it's not just about speed, it's not just about cost, it's about process, right? So how do we get better, more efficient? Our industry hasn't really looked at process for such a long time. COVID was a great catalyst for that. So it's been interesting for us. We're up massively compared to last year and the year before that. So we expect big things, but I think the industry has really turned for a lot of this stuff as well.

[00:01:31]

Jamin Brazil: Right at the turn of the of the pandemic I had Adam on the show, and we had talked a lot about the transition that had taken place from in person to digital. Specifically around the workforce. Which has been pretty big. What sort of things are you guys taking out of that in terms of managing your workforce? Are you, now that things, are you retrenching back to in person or are you guys?

[00:01:58]

Raj Manocha: That's a great question. So we believe in the right framework for what we need to do. And so that, for a lot of our US staff, they are remote. We finally had our entire US team in the same place yesterday. Which was great.

[00:02:11]

Jamin Brazil: Here in Dallas?

[00:02:11]

Raj Manocha: Here in Dallas, we had - we flew everybody in. We did a couple meetings, but we haven't had the entire team meet everybody until the first time today or yesterday in person. So that was fantastic because that energy you can't replace. Our head office in Toronto, what we end up doing is having people come in for the right...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Mike Online:

LinkedIn: https://www.linkedin.com/in/michaeldegagne/ 

Website: https://www.quantilope.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast.

[00:00:16]

Mike DeGagne: Thanks for having me. It's my second time.

[00:00:18]

Jamin Brazil: I know. Now, the first time was a long-form interview that we did.

[00:00:21]

Mike DeGagne: I think it was, yeah.

[00:00:23]

Jamin Brazil: And pre-pandemic, is that right?

[00:00:25]

Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did.

[00:00:32]

Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business.

[00:00:39]

Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma.

[00:01:20]

Jamin Brazil: The qual solution that you've bolted on is asynchronous, correct?

[00:01:26]

Mike DeGagne: Correct.

[00:01:27]

Jamin Brazil: Got it. Some of the competitors like Voxpopme comes to mind. Any other companies that you like seeing that framework?

[00:01:34]

Mike DeGagne: I mean it's usually a needs case. We are not going to be like a company that competes for in-home ethnography or online focus groups. For some people, this is going to feel like a video qual solution. And for others, this is a new question type for quant. What they haven't been able to do.

[00:01:50]

Jamin Brazil: That's kind of the interesting thing about it. Quant, we all understand I mean it's euphemism for survey. But qual all over sudden, opens up this well, what are you exactly? I appreciate that clarity. I really see video qual or asynchronous qual as a material growth opportunity. Because eventually we will be doing qual at scale. As I said many times, a survey is literally just a conversation at scale. Video of course being the way that we have conversations in many cases now. Being able to be able to take that data in a video format, and then being able to analyze it and subsequently report on it is pretty important.

[00:02:35]

Mike DeGagne: For us, the way we think about overlaying qual is with quant, we get a tremendous amount of what data and how data. What do they do, and how much do they do,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Edward Online:

LinkedIn: https://www.linkedin.com/in/edwardstaples/ 

Website: https://www.prodege.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business.

[00:00:12]

Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with.

[00:01:17]

Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention?

[00:01:39]

Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength.

[00:01:46]

Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question.

[00:01:50]

Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Christina Online:

LinkedIn: https://www.linkedin.com/in/charismatichristina/ 

Website: https://suzy.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live at CRC. We are the Happy Market Research Podcast. Christina Corbett. Did I say it right?

[00:00:05]

Christina Corbett: Hello. You did.

[00:00:07]

Jamin Brazil: Recruiter at Suzy.

[00:00:08]

Christina Corbett: Yes.

[00:00:08]

Jamin Brazil: Suzy has been blowing up.

[00:00:11]

Christina Corbett: Blowing up. Thank you. I’m going to take some credit for that.

[00:00:14]

Jamin Brazil: You should because really a company’s value I believe is largely a sum of the value of the employees.

[00:00:23]

Christina Corbett: Yes.

[00:00:23]

Jamin Brazil: So you're fulfilling a very important role by recruiting and retaining top talent.

[00:00:28]

Christina Corbett: Yes.

[00:00:28]

Jamin Brazil: But before we get into that tell me a little bit about Suzy.

[00:00:31]

Christina Corbett: So Suzy is your one-stop shop for all research. Our platform handles both qualitative and quantitative research all in one fell swoop so you don’t have to go for any outside products, any outside data. It is all found in our platform. It’s a quick turnaround. You get the best insights and your presentations are made directly in our platform so you don’t even have to go to PowerPoint if you don’t want to.

[00:00:52]

Jamin Brazil: Really cool.

[00:00:53]

Christina Corbett: Very cool.

[00:00:54]

Jamin Brazil: Love that. Of course you guys have had venture backed I believe, right. I've seen quite a few rounds of funding.

[00:00:59]

Christina Corbett: Yes, we are in our Series D funding, which we earned in July, $50 million. So we are so excited. You would have thought we were all getting $50 million but when someone explained to me I was still very excited; maybe a little less but still very excited.

[00:01:14]

Jamin Brazil: That’s hilarious. So we are in person.

[00:01:15]

Christina Corbett: Yes.

[00:01:15]

Jamin Brazil: This is one of the first in-person events post-pandemic. How is it for you getting back to?

[00:01:23]

Christina Corbett: You know it is strange because for a while there I was like I don’t know if this will ever be possible again so I’m very happy that it is. Waking up, you know more than 30 minutes before my first meeting was difficult but it was nice. I’m excited to actually see people fully, see people’s shoes and like see people walking around. I’m here with some of my coworkers who I’m meeting for the first time and like it is bizarre to see how tall people are in real life. So it’s great.

[00:01:51]

Jamin Brazil: The height thing is interesting, isn’t it?

[00:01:53]

Christina Corbett: It is. It changes the perspective a lot. I’m sad that people know that I’m short now but it’s fantastic.

[00:01:59]

Jamin Brazil: Me too.

[00:02:01]

Christina Corbett: No.

[00:02:02]

Jamin Brazil: We should start a support club.

[00:02:04]

Christina Corbett: Short-port. No, I like that better, short support. There you go. Yeah. You know, innovative.

[00:02:10]

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Bryant Online:

LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/ 

Website: https://www.innovatemr.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast.

[00:00:18]

Bryant Leech: Yeah, this is my second time on it.

[00:00:20]

Jamin Brazil: Yeah, we’re in person though for the first time, you and I together.

[00:00:22]

Bryant Leech: That’s true. Yes. This is the first time we’ve actually met. It’s great.

[00:00:25]

Jamin Brazil: It’s kind of cool.

[00:00:26]

Bryant Leech: Great to meet you.

[00:00:28]

Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business.

[00:00:38]

Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it’s kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that’s why I ended up joining with them. They do a lot of – so they’re originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it’s been great.

[00:01:34]

Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO.

[00:01:38]

Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she’s great. I pull her into way too many conversations than she probably deserves to be.

[00:01:50]

Jamin Brazil: Or needs to be.

[00:01:51]

Bryant Leech: Yes, exactly.

[00:01:52]

Jamin Brazil: Yeah, for sure. She’s a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space.

[00:02:01]

Bryant Leech: Absolutely.

[00:02:02]

Jamin Brazil: Congratulations. Well, what do you think – I know it’s early in the show but what do you think about getting back to in-person meetings?

[00:02:08]

Bryant Leech: It feels great to be back with everybody. You know I think it’s good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months.

[00:02:22]

Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show?

[00:02:27]

Bryant Leech: You know I don’t know exactly.

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Ben Online:

LinkedIn: https://www.linkedin.com/in/benkappesfga/  

Website: https://focusgroupsofamerica.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. I’m Jamin. You're listening to the Happy Market Research Podcast live at CRC in Dallas, Texas. Ben Kappes – nailed it – account executive, Focus Groups of America is the name of the company. Ben, thank you so much for joining me on the Happy Market Research Podcast.

[00:00:18]

Ben Kappes: Thank you for having me on.

[00:00:19]

Jamin Brazil: All right, so here we are live in person. Tell me a little bit about your business.

[00:00:24]

Ben Kappes: Well I guess in short FGA is a full-service research supplier and we partner with market research teams and consultants by providing them with a turnkey solution or ala carte services to support their research.

[00:00:37]

Jamin Brazil: Got it. Give me an example.

[00:00:39]

Ben Kappes: Our main services are things like recruiting and videography, but we do a lot of facilitation services as well, whether it’s online or in person at a facility.

[00:00:48]

Jamin Brazil: Well given that you guys were predominately it sounds like in-person business pre-pandemic, the pandemic would have impacted you pretty dramatically. What do you think about getting back in person? How is that impacting you?

[00:00:59]

Ben Kappes: It’s pretty great to be back to in person. I mean the pandemic was certainly interesting. We took a pretty dramatic shift. I guess pre-pandemic the majority of our work, I’d say like 90 percent was in person. But throughout the pandemic we’ve been seeing nothing but online research, which I’m sure most people in the industry have been as well. But it’s certainly interesting getting back into in person but really I’m kind of indifferent one way or the other.

[00:01:28]

Jamin Brazil: Almost agnostic in terms of online, digital, just methodologies now.

[00:01:34]

Ben Kappes: Yeah, I mean in person is certainly fun. It’s nice to get out of the office. But I mean online research certainly has its benefits as a lot of people have found over the last years.

[00:01:44]

Jamin Brazil: What do you see as a trend coming out of the pandemic that’ll carry us into 2022?

[00:01:49]

Ben Kappes: I really – I’ve seen a lot of people that are planning on continuing to go with online methodologies. They find it to be cheaper, more convenient both for them and their clients. And really it just works better for them. So they’re more than happy to tune into a Zoom call and you know gather their insights in that way.

[00:02:08]

Jamin Brazil: Yeah, so you're seeing Zoom as like one of the platforms that people are turning to for online qual?

[00:02:12]

Ben Kappes: Yeah, a lot of people are using Zoom. I know there’s a few different you know platforms available. We actually offer our own. But ours is actually built off of Zoom. We found it to be the most robust platform and really the platform that let us tailor it for market research the best.

[00:02:30]

Jamin Brazil: Yeah, for sure. Zoom’s – we use Zoom as well and it’s been – it is just like amazing, the quality, the consistency,

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute. 

RIVA, founded in 1981, as a qualitative market research services company. 

In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques.

Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies.

Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation. 

Find Naomi Online:

LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/ 

Website: https://www.rivainc.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

[00:00:00]

Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today.

[00:00:56]

Naomi Henderson: Glad to be here. Thank you.

[00:01:00]

Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace of modern business, so you can deeply understand your market, elevate your brand, and build winning products faster. Momentum offers 22 purpose built market research solutions that incorporate an AI engine, built in expertise, sophisticated methodologies and an integrated global panel of over 144 million people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything, from research design to customer reporting as needed. So you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai. That's M-O-M-E-N-T-I-V-E.ai. Probably none of our listeners know what the Beltway Bandits are. Can you give us a brief intro?

[00:02:03]

Naomi Henderson: Sure thing. Living in the DC area, there's so many terms and acronyms for what goes on around here. And around our city is a pair au fi? A periphery of highways called the Beltway. And inside the beltway rents are high. And outside the Beltway rents are lower for office space. So a lot of companies that serve as vendors to the federal government work outside the Beltway, but right on the periphery. And so you write a proposal,

Dan Fleetwood sits down with Jamin Brazil, the original host of the Happy Market Research Podcast, to reflect on the show’s origin, lessons learned from hundreds of interviews, and Jamin’s bold leap into edtech. It’s a heartfelt, wisdom-packed conversation between two seasoned industry leaders.

 

Guest:

Jamin Brazil – Former Host of Happy Market Research Podcast, Co-founder of Decipher, former CEO of FocusVision (now Forsta), CRO at Voxpopme, and now COO at Parsec Education, an EdTech company.

Topics and Timestamps:

[00:00] Guest introduction

[01:30] Jamin’s Career Transition: From Market Research to EdTech

[02:10] The Broken Education System & Opportunities for Technology

[03:24] Why Jamin Started the Happy Market Research Podcast

[05:30] Early Challenges and Aspirations for the Podcast

[07:43] Behind-the-Scenes Stories from Hosting Hundreds of Episodes

[09:55] Memorable Guests and Historical Archive of the Industry

[11:14] Advice for Current Market Researchers

[12:40] Personal Stories: How Family Values Shaped Jamin’s Work Ethic

[14:38] Life Motto "You Get What You Earn"

 

Useful Links:

Follow Jamin Brazil on LinkedIn: https://www.linkedin.com/in/jaminbrazil/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. 

In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study. 

Today, Pepper is the president of the Hunter-Miller Group, author of, “Black Still Matters in Marketing,” and co-author of, “What's Black About It?”  

Find Pepper Online:

LinkedIn: https://www.linkedin.com/in/peppermiller 

Twitter: https://twitter.com/peppermiller

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

[00:00:00]

Jamin Brazil: Hi, I'm Jamin. You are listening to the Happy Market Research Podcast. My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. In 1995, Pepper founded the Hunter Miller Group, a market research and marketing strategy company. She followed this, by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study. Today, Pepper is the president of the Hunter Miller Group, author of Black Still Matters and What's Black About It. This episode is brought to you by Momentive. You may have heard that Survey Monkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built in expertise, sophisticated methodologies, and an integrated global panel of over 144 million people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed so you can spend more time shaping what's next for your organization. To learn more, visit Momentive. AI, that's M-O-M-E-N-T-I-V-E. AI. The Insights Association seeks to recognize as laureates outstanding, peer-nominated members with distinguished careers and contributions who have advanced and benefited the Insights Association. This is considered a life-time recognition of distinction in the field rather than a reward for a specific achievement. Pepper, tell me what does it mean for you to have been acknowledged by the Insights Association as an IPC laureate?

[00:02:10]

Pepper Miller: Honored and humbling. Thank you for nominating me, Jamin. I know you had something to do with that.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender. 

More about SampleCon 2021: https://samplecon.com/

Find Vignesh Online:

LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ 

Email: vkrishnan@researchdefender.com  

Website: https://researchdefender.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you.

[00:00:19]

Vignesh Krishnan: Thank you.

[00:00:19]

Jamin Brazil: What do you think about SampleCon?

[00:00:20]

Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great.

[00:00:41]

Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample.

[00:00:47]

Vignesh Krishnan: Federated Sample.

[00:00:48]

Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why.

[00:00:50]

Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one.

[00:00:54]

Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky?

[00:01:01]

Vignesh Krishnan: Exactly, yeah.

[00:01:02]

Jamin Brazil: It's not like me in high school, sneaking into the movie theater?

[00:01:04]

Vignesh Krishnan: No, exactly.

[00:01:07]

Jamin Brazil: So Research Defender, tell us about it?

[00:01:09]

Vignesh Krishnan: So our job is to help improve the data quality in the industry as well as fight fraud. We do a few other things including helping suppliers and buyers increase their conversions, because as you can imagine it's a pretty highly connected industry via API's. So a lot of the work we do is on that front trying to fight fraud. Like I said, increase data quality, increase conversions. Just have a better cleaner healthier ecosystem specifically on the quant side, but we do qual work as well obviously online.

[00:01:38]

Jamin Brazil: So when you think about the issues of fraud, what do you think is driving it?

[00:01:42]

Vignesh Krishnan: It's easy, money. So that's usually the fundamental driver. Because if there isn't that, then there is no incentive and hence you don't have fraud. So I would say that continues to be the biggest one. I think there are some theories about potentially changing opinions and so on and so forth like we saw around the election situation again in the last few years. I personally don't think that's the biggest driver around fraud in the industry. I simply come, think it comes down to incentive.

[00:02:10]

Jamin Brazil: Monetary framework. That's right. On social media I've been experiencing about 18.5 percent fraud. By fraud I define that as somebody says they are somebody else. In other words they are not who they say they are. Sometimes it's,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium.

More about SampleCon 2021: https://samplecon.com/

Find Timothy Online:

LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ 

Email: tmccarthy@imperium.com 

Website: https://www.imperium.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample.

[00:00:09]

Tim McCarthy: Yep. Not Sample.

[00:00:10]

Jamin Brazil: Just Imperium. Just Imperium. Just Imperium.

[00:00:11]

Tim McCarthy: Yeah.

[00:00:12]

Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself?

[00:00:19]

Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time.

[00:00:35]

Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right?

[00:00:41]

Tim McCarthy: Yeah. Yeah. Absolutely.

[00:00:42]

Jamin Brazil: Putting this on.

[00:00:43]

Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice.

[00:00:45]

Jamin Brazil: Yeah. That's right. What do you think about the show so far?

[00:00:48]

Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is. They try to make it thought provocative, like thinking about things, panels, and give a lot of time to interact. There's 15, 20 minutes here, 30 minutes there, just meet up with everyone. So I really like the format of that and I think it's what's needed right now. People need some time to just talk rather than just sit and watch someone present to. And the content that they put together is fantastic and I think they've hit nail on the head in terms of things that people are really interested in and changes that happened over the last year and a half that people haven't been able to get together and talk about.

[00:01:28]

Jamin Brazil: Yeah. For sure. There actually hasn't been any that I've heard anyway, like sales pitches from the stage.

[00:01:32]

Tim McCarthy: No. Absolutely not. And that's the nicest thing. It's like you have a whole array of people on that stage and most of them are even competitors and they're just talking about what's next, what's been going on, and how can we improve the industry.

[00:01:43]

Jamin Brazil: So the COVID pandemic, shelter in place, what's your big learning?

[00:01:48]

Tim McCarthy: So COVID was interesting for me because I started working as a GM at Imperium starting March of last year. So I came on board, shelter in place happened. And I was like, all right. I had all these plans to get our teams together and meet up, so it was a lot of Zoom meetings and phone calls and a lot of that over the last couple of years. We focus in fraud prevention and data quality services,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group.

More about SampleCon 2021: https://samplecon.com/

Find Ted Online:

LinkedIn: https://www.linkedin.com/in/tedpulsifer/ 

Website: https://www.schlesingergroup.com/en/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon.

[00:00:07]

Ted Pulsifer: Hi, Jamin. Thanks for having me.

[00:00:09]

Jamin Brazil: It's 2021. This is my first live event. How's it going for you?

[00:00:13]

Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful.

[00:00:22]

Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far?

[00:00:25]

Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth.

[00:00:43]

Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you?

[00:00:50]

Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later," they were all sort of forced to do it immediately if they wanted to hear from their customers. And we also saw the cadence, the need to hear from customers evolve from maybe quarterly to monthly, and in some cases daily. We ran a ton of surveys around COVID and started doing a lot of qualitative events on change of purchase habits, everything, parenting across the board. So we actually saw it as somewhat of a business accelerator.

[00:01:49]

Jamin Brazil: So interesting. You've got a lot of - thinking about Schlesinger as one of the big names inside of the industry from both a size and also from a reach perspective and just the fact you've been around so long, how is it working for them?

[00:02:04]

Ted Pulsifer: It's great. It's really interesting because we went from this seven- to eight-year-old startup that was really based on technology and did a lot of work in one sort of segment of the market, which is online consumer and B2B, and then found ourselves part of a 50-year-old organization that was started by our CEO's mom in her house. And so just to live that experience of the best of the old, the best of the new. And so now our - some of the positives that we have is we've got a lot of relationships, a lot of qualitative customers that we can start working with and bring them value from t...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation.

More about SampleCon 2021: https://samplecon.com/

Find Roddy Online:

LinkedIn: https://www.linkedin.com/in/roddyknowles/ 

Email: knowles@feedbackloop.com 

Website: https://feedbackloop.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time.

[00:00:09]

Roddy Knowles: Has been a long time. Yeah.

[00:00:10]

Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there.

[00:00:14]

Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell.

[00:00:52]

Jamin Brazil: Is it predominately quant?

[00:00:54]

Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither?

[00:00:58]

Jamin Brazil: I know

[00:00:59]

Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said, "This is qual because of certain elements of sample size or quotas that-" How we're approaching that, whatever. So depends on who you ask. I'd say it's neither. And I say it honestly doesn't matter that much

[00:01:24]

Jamin Brazil: Side note, Mom, if you're listening, I am attending the conference. I would've been in the session, except I was doing the podcast.

[00:01:29]

Roddy Knowles: Yeah. Well, we all have our priorities. Yeah.

[00:01:32]

Jamin Brazil: Good. So what do you think about the conference so far?

[00:01:37]

Roddy Knowles: This is my first SampleCon, so did not attend when I was on the Research Now side. Now that I'm allowed to attend, I'm here. So that's good. It's been fun. So it's been good. It's been good to have in person conference again, obviously. I am having a little bit of a flashback, I'd say, to what I've seen at other conferences where we get on stage and we talk about these cool things and then, what are we gonna do next? So, now, that's what's sort of in my head, is where do we take these conversations? It's fun to hear them. There seems to be a lot of sort of alignment on what the problems are. We're not solving anything on stage or providing solutions. So my question for us, maybe for you, for everybody, is like, where do we go from here? What are we gonna do next? I'm excited to be here, cool. But, now what?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid. 

More about SampleCon 2021: https://samplecon.com/

Find Patrick Online:

LinkedIn: https://www.linkedin.com/in/comerpatrick/ 

Website: https://luc.id/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:04]

Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in -

[00:00:19]

Patrick Comer: Brothers in arms since the beginning.

[00:00:21]

Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right?

[00:00:25]

Patrick Comer: It was Federated Sample. Because I'm really good at branding.

[00:00:26]

Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it.

[00:00:30]

Patrick Comer: Yeah, much better.

[00:00:31]

Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir.

[00:00:39]

Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going.

[00:00:49]

Jamin Brazil: It is a packed house.

[00:00:50]

Patrick Comer: Yes, it is.

[00:00:53]

Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this.

[00:01:03]

Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved. And to see such a strong board, to see such strong and passionate sponsors, and to really see the entire industry all together here is worth that risk. Because you can imagine how they get you. Is that really the right choice? Are you supposed to let go? Are you supposed to let everyone else run the baby? The desire was it would be a neutral ground. Territory for all. That we could have a real conversation. Sometimes you have to realize the only way to make that happen is to get out. What is also incredible is Rachel and the board have taken it to a level that we never would have if it was just Lucid. I didn't understand that it would expand far greater than I would have imagined by letting it go.

[00:01:57]

Jamin Brazil: It's been three years that you haven't run it, but there has only been two sessions, or two instances, you haven't. What is it like for you attending and not being in charge of it?

[00:02:06]

Patrick Comer: Oh, so much better. So much less stress to not actually - It's much better to be the attendee than to run it. Just ask anybody who has run a conference before. You have to let - Or I have to let the agenda - The primary reasons that we're here be in everyone else's hands. It's no longer my story, or the things that I think are important are the things that are important. Literally, it's us, not just what I'm coming up with.

[00:02:32]

Jamin Brazil: SampleCon is this - There is not another space inside the market research space that is...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow. 

More about SampleCon 2021: https://samplecon.com/

Find Mario Online:

LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ 

Website: https://thinknow.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Everybody, day two of SampleCon. I have Mario Carrasco, ThinkNow. Sir, welcome.

[00:00:11]

Mario Xavier Carrasco: Thank you very much. Good to see you, Jamin.

[00:00:13]

Jamin Brazil: Good to see you again.

[00:00:15]

Mario Xavier Carrasco: Yeah. Yeah.

[00:00:16]

Jamin Brazil: Wow.

[00:00:16]

Mario Xavier Carrasco: First in person.

[00:00:19]

Jamin Brazil: What a joy, huh?

[00:00:19]

Mario Xavier Carrasco: I don't think I saw- I don't even-

[00:00:21]

Jamin Brazil: Have we not met in person?

[00:00:22]

Mario Xavier Carrasco: Think I saw your- We have.

[00:00:23]

Jamin Brazil: We have. I thought so.

[00:00:24]

Mario Xavier Carrasco: We have. But I was on your podcast during the pandemic.

[00:00:28]

Jamin Brazil: That's right.

[00:00:29]

Mario Xavier Carrasco: There was no video.

[00:00:30]

Jamin Brazil: There wasn't any video. And I never do video on my podcasts. Yeah. And the reason why is I'm ugly.

[00:00:39]

Mario Xavier Carrasco: I don't do video. I've never said that out loud, but that's exactly why I don't do video either.

[00:00:46]

Jamin Brazil: I mean, it adds a whole 'nother layer of complexity, honesty.

[00:00:49]

Mario Xavier Carrasco: Right. Right.

[00:00:49]

Jamin Brazil: Yeah. Totally. And, then-

[00:00:50]

Mario Xavier Carrasco: You're self-aware about how your face looks when you say things, which is unnecessary.

[00:00:56]

Jamin Brazil: Exactly. Thank you very much for that. And, on top of it, it adds a whole layer of complexity to production, which we're just not set up to be able to cope with. But, yeah. Having said that, we are live in person. What do you think about the show?

[00:01:11]

Mario Xavier Carrasco: It's amazing. I mean, it's great to be around people. I was super anxious, to be honest, coming in. I'm somewhat of an introvert by nature, but the pandemic has made me appreciate these in person experiences more. So I'm soaking it in. It's nice.

[00:01:29]

Jamin Brazil: Yesterday, I- So I'm an introvert. And I actually have a little social anxiety when it comes to these kinds of events. You're nodding your head. It was hard for me, I'm not gonna lie.

[00:01:40]

Mario Xavier Carrasco: No

[00:01:40]

Jamin Brazil: It was- And I had gotten used to flexing that muscle pre-COVID, but having a whole year and a half where I didn't have to, I was- It really made me feel like the first time, that kind of sort of fear and will they like me? Like it's a high school or some stupidity like that, right?

[00:01:55]

Mario Xavier Carrasco: Yeah. Well, so, for me though, I think I went the opposite way in the pandemic. I much more grateful now. I think I used to just not look forward to these at all. I went begrudgingly. But, now, I'm thankful.

[00:02:11]

Jamin Brazil: Yeah. You can have it.

[00:02:13]

Mario Xavier Carrasco: I'm appreciating it. Yesterday was difficult though because I'm here local. So I got here eight am, meetings all day, and I didn't have a hotel room.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint.

More about SampleCon 2021: https://samplecon.com/

Find Jon Online:

LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ 

Email: Jonathan.Kurzner@cint.com 

Website: https://www.cint.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM -

[00:00:10]

Jon Kurzner: EVP of the Americas.

[00:00:11]

Jamin Brazil: EVP of Americas. It's a big area.

[00:00:13]

Jon Kurzner: Huge, yes.

[00:00:14]

Jamin Brazil: Cint. Welcome.

[00:00:16]

Jon Kurzner: Thanks. First SampleCon. Great to be here.

[00:00:19]

Jamin Brazil: Good. Welcome. What'd you do before Cint?

[00:00:21]

Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that's what attracted me to come here, marry that world up with what's going on in market research.

[00:00:34]

Jamin Brazil: Very cool, very cool. So what do you think about the show?

[00:00:36]

Jon Kurzner: It's been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I've talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it.

[00:00:51]

Jamin Brazil: That's awesome. Favorite - have you been able to attend any sessions?

[00:00:55]

Jon Kurzner: Yes.

[00:00:56]

Jamin Brazil: Do you have a favorite callout moment in the session so far?

[00:00:58]

Jon Kurzner: So the conversation around talent, hiring, retaining, office spaces, just trying to make sure that we're doing everything we can in order to put people in a good spot now that we're hopefully coming toward the end of this thing I think has been the biggest theme here. We touched on it in a couple of the different sessions, so it's been great to compare notes and hear what people are thinking and saying.

[00:01:17]

Jamin Brazil: That's really cool. COVID, how did it impact you guys?

[00:01:21]

Jon Kurzner: So I guess high-level, look, at the end of the day, Cint, we're trying to automate the process for insights-gathering. And so when companies are looking to see "should we digitize, how can we create technology in a way to interact in more efficient manner," that works really well for us. And so the types of conversations we're having both with our clients, with our supply partners around making that stuff easier and building a process on top of our technology I think has worked really well for our business. And it's just been a great kind of initial foray into the space for me.

[00:01:52]

Jamin Brazil: Who's your ideal customer?

[00:01:54]

Jon Kurzner: So we have a whole bunch of different people that we work with. It's a very good question. So I don't want to leave anybody out. But the conversations I'll say -

[00:02:01]

"Anyone who spends money with me."

[00:02:03]

Jon Kurzner: That's it. Anyone with a research question, we'll take him and I'll talk to him. But I think when we're at our best, it's talking about building a process on top of o...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association.

More about SampleCon 2021: https://samplecon.com/

Find Howard Online:

LinkedIn: https://www.linkedin.com/in/howardfienberg/ 

Website: https://www.insightsassociation.org/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. Live at SampleCon. Howard Fienberg, Insights Association, D. C. lobbyist. It is a pleasure to finally put a face to the name, sir.

[00:00:11]

Howard Fienberg: Likewise, Jamin. Nice to see you in person.

[00:00:13]

Jamin Brazil: Yeah. We're at SampleCon. What's it like being with people?

[00:00:17]

Howard Fienberg: It's kind of cool. Been very excited to be here and to just talk to people in person. And I've had a lot of fun.

[00:00:25]

Jamin Brazil: A lot of people, a lot of market researchers, don't fully- Including myself- Don't fully understand the role that you've played in maintaining our rights to be able to gather information from consumers and for consumers to be able to give us information that we can use to inform business decisions among the brands that we love. Tell us a little bit about your job and what you're doing.

[00:00:50]

Howard Fienberg: So I play the role of the all purpose representative for the insights industry. And that means that I am meeting with members of Congress and senators and their staff and state legislators and trying to make them aware of the industry itself, which most people aren't aware. I mean, as most folks that are listening to this podcast probably know, even getting your clients to understand what it is that they're talking to them about can be a bit of a challenge. Policy makers are in a similar boat, sometimes worse, because other than talking to them about political polling, it's something that is completely oblivious to them. So I am trying to explain to them, "All right, well here are the Insight Association members in your constituency." And that gets their attention a little bit like, "Oh, potential voters. I'm gonna pay attention to that." But it's a lot about niche policy issues that even a lot of the policy makers don't fully get their heads around, things like data policy, stuff that's bread and butter for the daily operation for almost everybody and certainly in this industry. But, also, other just business issues of taxation. Is there gonna be an extra tax on your- The sell of data or the- Just the revenue of an insights company because they're- Happen to touch a certain state's consumer data and they're gonna get a little excise tax added on for that to punish you for doing research with their- People in their state.

[00:02:18]

Jamin Brazil: And, of course, they don't frame it as punishment. They frame it as, this is the state where the value is created.

[00:02:23]

Howard Fienberg: Exactly. Therefore, we're extracting the value from you because you’ve extracted the value from our citizens.

[00:02:29]

Jamin Brazil: Exactly right.

[00:02:30]

Howard Fienberg: That is exactly how New York puts it.

[00:02:32]

Jamin Brazil: So let's talk about a specific example, which you've kind of already talked about one relative to taxation at a state level. Which I can only imagine how complex our world gets if that actually went through. Are there any other specific examples of where you've had to step...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample.

More about SampleCon 2021: https://samplecon.com/

Find Don Online:

LinkedIn: https://www.linkedin.com/in/dongolden/ 

Email: don@precisionsample.com 

Website: https://www.precisionsample.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. I am live at SampleCon. Apologies for the background noise. I am joined today by Don, Precision Sample is the name of the company. Don, welcome to the show.

[00:00:12]

Don Golden: Thank you very much. Happy to be here.

[00:00:14]

Jamin Brazil: What do you think about the show?

[00:00:15]

Don Golden: The show is great. It's been a long time since we've seen everybody. Everybody calls it SampleCon, I call it sample reunion because I'm running into folks that I've been working with for ten, 15-plus years. So a lot of old faces, but some new faces as well. And I think it's just great to be back in person. Everybody is so tired of the Zooms, and all that.

[00:00:36]

Jamin Brazil: Totally. One of the – it's interesting, you're a self-identified OG of the sample space, I think I can say that. How has COVID impacted us as an industry?

[00:00:46]

Don Golden: I think it's business as usual for the industry really. And even more so, I think that – so I've heard some stories while I've been here about the major packaged goods companies, the C-level is more connected to the insights divisions than they are before, and we're seeing it with the sample demand. Customer habits are changing and the big research buyers know it, and so there's just more research going on. So as an industry, I think, unfortunately, it's a really unfortunate event, but I think it's actually – it's pushing the industry forward because there's more need for our services than ever. Personally, the way that we're working, what I learned from this is that the office is still there, but it's empty. And the team was just so efficient during the whole pandemic, that the way that Precision Sample works now is, we were always a highly remote company, but now, everybody just works where they want and I think we have a happier team, and it's working for us.

[00:01:47]

Jamin Brazil: That's great. Do you think you're gonna wind up having localized team events?

[00:01:52]

Don Golden: Yeah, absolutely. We've always been – the Precision Sample team is about half of us are in Denver, the US team, and about half of us are right across the country. So we always do, not last year, of course, we do it once a year, get everybody together. And we're gonna do it this year, so I think everybody is pretty excited for it and then we'll just continue with that.

[00:02:10]

Jamin Brazil: I look forward to seeing that on LinkedIn, that will be fun.

[00:02:13]

Don Golden: Usually, there's a couple of pictures that leak out.

[00:02:15]

Jamin Brazil: So Precision Sample, talk to us, tell us about the business.

[00:02:19]

Don Golden: The business is – we had a good year. April and May, I think everybody in the sample space was pretty scary. We were off by about a quarter of where we expected to be, but since then –

[00:02:31]

Jamin Brazil: And that was April, May 2020?

[00:02:33]

Don Golden: 2020, yeah. And then since then, it's just been gangbusters and we've been growing,

Dan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil.​ The podcast will continue to feature expert interviews and discussions on the latest trends and innovations in the market research industry. Dan's enthusiasm for this new role is evident, as he aims to make the podcast a valuable resource for industry professionals.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku.

More about SampleCon 2021: https://samplecon.com/

Find Danielle Online:

LinkedIn: https://www.linkedin.com/in/danielleblugrind/ 

Website: https://www.roku.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing?

[00:00:11]

Danielle Blugrind: I am great. Having a good time at SampleCon, how are you?

[00:00:13]

Jamin Brazil: I'm doing great. This is our first live event since COVID.

[00:00:15]

Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom.

[00:00:21]

Jamin Brazil: Even though it was outside, a little warm.

[00:00:24]

Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK.

[00:00:28]

Jamin Brazil: That's right.

[00:00:29]

Danielle Blugrind: That's conference rooms for you.

[00:00:30]

Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection.

[00:00:35]

Danielle Blugrind: Yeah. Well, that's the first thing, right?

[00:00:37]

Jamin Brazil: Yeah.

[00:00:37]

Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people.

[00:00:49]

Jamin Brazil: Hundred percent.

[00:00:50]

Danielle Blugrind: I want to contribute, so I'm going to join a panel this afternoon talking about whether things are qual, quant, or whether it matters, and how they're blending together. But, also, just talking to other people about some of the conversations that have happened this morning about respondent quality and data quality but survey quality too. Those three right now are kind of swirling around in my head and I'm looking for some better quality in some places. But I want to understand how I reach out for that versus how I control it myself too.

[00:01:20]

Jamin Brazil: It's so interesting. As the designer of the survey instrument, you have a lot of control over that participant experience. But what you don't have- There's this whole idea of, what is a true LOI? So my- The question is, how long does it take a participant to navigate to get qualified to your survey and then take it. So you could add three to 15 minutes on which, obviously, can have a direct impact. But, then, also, the way that the survey's designed has an impact on the overall engagement.

[00:01:47]

Danielle Blugrind: Right. And, so, I'm looking at, what is my role? How can I help? How can I help them have an experience that might be longer than they desire, but doesn't feel longer. And that's the difference. When I worked at Taco Bell, people always used to give Subway the best points for speed of service. And I said, "Subway's the slowest thing there is."

[00:02:06]

Jamin Brazil: It really is.

[00:02:06]

Danielle Blugrind: That's slower than drive-through. But, you know what? It's all perception, right?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom.

More about SampleCon 2021: https://samplecon.com/

Find Andrew Online:

LinkedIn: https://www.linkedin.com/in/andrewabony/ 

Website: https://www.adbloom.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct?

[00:00:12]

Andrew Abony: Yeah. Got it perfect.

[00:00:12]

Jamin Brazil: Awesome. Business is Adbloom. Love the name.

[00:00:16]

Andrew Abony: Thank you.

[00:00:16]

Jamin Brazil: Tell me about it.

[00:00:18]

Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year.

[00:01:05]

Jamin Brazil: So you're doing things like, basically just click through, is that right?

[00:01:10]

Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app. People that love their pets follow- Might follow a particular influencer, a dog influencer on Instagram. And working with that type of partner, they can engage their audience in a way that's incredibly authentic, one-to-one, and really be able to get them to go participate in something like a market research campaign or to go sign up for pet insurance or to go buy a new fishing rod. So the sort of magic happens where we introduce a great client campaign with the right partner. And they just sort of organically come up with an awesome way to acquire that user form.

[00:02:10]

Jamin Brazil: I love that. That is- That's super modern and very different, relative to how sample is currently, generally speaking, recruited for, right?

[00:02:19]

Andrew Abony: Yeah.

[00:02:20]

Jamin Brazil: Which is normally through channel partners or publications or those sorts of models. I think it's very modern. Do you find that you're able to recruit younger audiences pretty effectively?

[00:02:32]

Andrew Abony: So younger audiences still remain a challenge, just like everything else. I think what we're learning and putting into practice more often than not is that you need to reach that audience, whether it's the 18-year-old video game male or the 55-year-old female,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample. 

More about SampleCon 2021: https://samplecon.com/

Find Adam Online:

LinkedIn: https://www.linkedin.com/in/adamjolley/ 

Website: http://www.paradigmsample.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame.

[00:00:10]

Adam Jolley: Oh, thank you.

[00:00:11]

Jamin Brazil: Happy. It's nice, right?

[00:00:14]

Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world.

[00:00:18]

Jamin Brazil: 100%. It's like built in.

[00:00:19]

Adam Jolley: It does, yeah.

[00:00:21]

Jamin Brazil: It's perfect. Recently joined Paradigm Sample.

[00:00:23]

Adam Jolley: Yes.

[00:00:23]

Jamin Brazil: Sima Vasa.

[00:00:24]

Adam Jolley: Yes.

[00:00:25]

Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other.

[00:00:30]

Adam Jolley: It's wild, right? I know.

[00:00:31]

Jamin Brazil: And we've hugged. That was nice.

[00:00:33]

Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is.

[00:00:41]

Jamin Brazil: Totally [CROSSTALK] 

[00:00:42]

Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing.

[00:00:47]

Jamin Brazil: 90% of communication is below the neck, they say, so our brain's been working on overtime just trying to interpolate what is actually happening through Zoom or other-

[00:00:56]

Adam Jolley: Wow.

[00:00:56]

Jamin Brazil: Exactly. And that's one of the reasons, interestingly enough, that if you are on a Zoom call for more than six hours, or Zoom calls for more than six hours, and you get into the car, you are driving as badly as if you were intoxicated.

[00:01:11]

Adam Jolley: Really?

[00:01:12]

Jamin Brazil: Yeah.

[00:01:12]

Adam Jolley: Makes sense to me.

[00:01:12]

Jamin Brazil: And it impacts women longer and more than men, probably; the hypothesis is because they have a little bit more caring about that experience.

[00:01:24]

Adam Jolley: I would say so, and more just observant in general.

[00:01:26]

Jamin Brazil: Yeah, [INAUDIBLE] absolutely right.

[00:01:28]

Adam Jolley: For sure.

[00:01:29]

Jamin Brazil: So it's a super-interesting- it's nice [CROSSTALK] 

[00:01:31]

Adam Jolley: This is a lot of great data for Zoom. The get back to work thing.

[00:01:36]

Jamin Brazil: Let's get back to work. So talk to me about the show. What do you think? What's a highlight for you so far?

[00:01:41]

Adam Jolley: It's been great. I think my biggest- what I wanted to take away is figure out a true reason, or maybe a little bit more true reason, for this whole supply-demand thing that everybody's talking about. Why can't studies fill like they used to? What's going on? How are we changing that? Is there some underlying reason besides COVID, or everything's coming from the same supply river- not to say river like river, but- I wanted to try to get an for answer that, that's not a sales pitch.

[00:02:14]

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. 

More about SampleCon 2021: https://samplecon.com/

Find Our Guests Online:

Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.paradigmsample.com/ 

Andrew Abony, CEO of AdbloomLinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ 

Danielle Blugrind, Senior Consumer Insights Manager at RokuLinkedIn: https://www.linkedin.com/in/danielleblugrind/ Website: https://www.roku.com/ 

Don Golden, CEO of Precision SampleLinkedIn: https://www.linkedin.com/in/dongolden/ Email: don@precisionsample.com Website: https://www.precisionsample.com/ 

Howard Fienberg, Senior VP of Advocacy at Insights AssociationLinkedIn: https://www.linkedin.com/in/howardfienberg/ Website: https://www.insightsassociation.org/ 

Jonathan Kurzner, EVP - Head of Americas at CintLinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ Email: Jonathan.Kurzner@cint.com Website: https://www.cint.com/ 

Mario Carrasco, Co-Founder & Principal of ThinkNowLinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Website: https://thinknow.com/ 

Patrick Comer, Founder and CEO of Lucid LinkedIn: https://www.linkedin.com/in/comerpatrick/ Website: https://luc.id/  

Roddy Knowles, VP, Product and Research InnovationLinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: knowles@feedbackloop.com Website: https://feedbackloop.com/ 

Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger GroupLinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://www.schlesingergroup.com/en/  

Timothy McCarthy, General Manager at Imperium LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ Email: tmccarthy@imperium.com Website: https://www.imperium.com/Vignesh Krishnan, CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com  Website: https://researchdefender.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

My guest today is Priyanka Carr, general manager of market research and insights at Momentive. 

Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.)

Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform.

Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science. 

Find Priyanka Online:

LinkedIn: https://www.linkedin.com/in/pricarr/ 

Website: https://www.momentive.ai/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: “Clap Along” by Auditionauti: https://audionautix.com

[00:00:00]

Jamin Brazil: Hi everybody. I’m Jamin. You're listening to the Happy Market Research podcast. My guest today is Priyanka Carr, General Manager of Market Research and Insights at Momentive. Additionally, she is a board member of the POSSE Foundation, one of the most comprehensive and renowned college access and youth programs in the US. Momentive, formerly SurveyMonkey, is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September, 2018. In June, 2021 the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite. While its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri has been an executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds her PhD in psychological science. Pri, welcome to the Happy Market Research podcast.

[00:01:01]

Priyanka Carr: Thank you, Jamin, and thanks for having me.

[00:01:04]

Jamin Brazil: It is an honor. So let’s start with some context. Tell us about your parents, what they did and how that informed what you do today.

[00:01:11]

Priyanka Carr: All right. That’s a really loaded therapist question but I will start there. I was born in India. I lived there until I was about ten years old. And my parents were in import and export and did it for fruits and vegetables while we were in India. But my parents divorced around the time I was ten. I moved to the United States, to Los Angeles, with my mom and my mom kind of showed up in this country with not much to go off of, a little bit of money. And she started a business. So I’ve come from a family of business builders, people who have been scrapping and getting it done. She scaled her business to several million dollars in revenue and kind of ran it all by herself. That has been a strong influence in my life of just learning grit, resilience, and building and gave me my love for beautiful, amazing businesses that are driven by really, really smart decisions, driven by smart people who are hungry for more information. So it shapes everything that I do and the passion with which I live my life.

[00:02:18]

Jamin Brazil: It’s interesting. I’ve had quite a few guests that have come from first-generation American families. And what’s really interesting to me that’s only just now stood out is that the majority of them, the parents actually started a business here in the US as opposed to getting a job.

[00:02:34]

Priyanka Carr: Yep. In a way it’s easier.

My guest today is Jonathan Grove, Director Of Product Design at Nationwide.

In preparation for this interview, I found Nationwide’s start very interesting. 

In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership.

Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list. 

Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research. 

This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers.

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Jonathan Online:

LinkedIn: https://www.linkedin.com/in/jonathangrove/ 

Website: https://www.nationwide.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

[00:00:00]

Jamin Brazil: Hi, I'm Jamin host of the Happy Market Research podcast. This interview is being done in conjunction with the Qual360 conference. Qual360 will take place virtually on their dedicated conference platform. Join the most dedicated community of qualitative market researchers and connect with client side researchers, innovative agencies, independent moderators, and disruptive technology providers. For more information, please visit na. qual360.com that's na. qual360.com. My guest today is Jonathan Grove, director of product design at Nationwide. In preparation for this interview, I found Nationwide start very interesting and I'd like to take just a minute and share it with you. In the 1920s, farmers were paying the same rates on their automotive insurance as city drivers, even though they had fewer accidents and their claims were much lower than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected their drivers' habits. On April 10th, 1926,

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. 

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft.

Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Steve Online:

LinkedIn: https://www.linkedin.com/in/stevefadden/  

Website: https://careers.google.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

[00:00:00]

Jamin Brazil: Hi, everybody. I am Jamin, host of today's episode on the Happy Market Research Podcast. I guess that's kind of silly because I am the only host of the podcast. These interviews are being done in conjunction with the Qual 360 North American Conference this year, this summer, actually. This conference will be taking place entirely virtually on a dedicated conference platform. This is a unique environment that allows for a diverse range of both participants, speakers, and topics at a global level where they'll be uncovering trends. It's going to be very interesting. I've really enjoyed the podcast chats I've had an opportunity to do with the upcoming speakers. I will absolutely be attending and I hope you will too. If you would like to attend, please click the registration link inside of the show notes or simply google Qual 360, and you'll be taken right there. So, without further ado, our guest today is Steve Fadden, research lead for cloud platform at Google. Google is an America multinational technology company that specializes in Internet related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big five technology companies, along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. Steve, thanks for joining me on the Happy Market Research Podcast today.

[00:01:32]

Steve Fadden: Yeah. Thanks so much, Jamin.

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters.

Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals.

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Paul Online:

LinkedIn: https://www.linkedin.com/in/paulreevesbruening/ 

Website: tr.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:01]

Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening, Director of UX Research and Insights at Thompson Reuters. Thompson Reuters has around 50,000 employees globally and is the world's leading provider of news and information-base tools to professionals. This interview is being done in conjunction with QUAL360 North America 2021. That event will take place virtually on a dedicated conference platform. It is a unique concept that allows a range of diversity of both participants and speakers and topics combined into a multi-day event. I hope you'll join. For information, please check out the link in the show notes on how you're able to register and attend. So with that, I would like to welcome today's guest. Thank you so much Paul for joining me on the Happy Market Research podcast.

[00:00:56]

Paul R. Bruening: Well, it's great to be here. And it's really nice to meet you as well.

[00:01:03]

Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the SurveyMonkey Brand Tracker. It disrupts traditional research techniques by helping companies continuously monitor ships and brand perception. Instead of static presentations, data is delivered by dynamic dashboards. Revolutionary AI powered insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high-impact strategy. To learn more about SurveyMonkey's market research solutions, take a second, visit surveymonkey.com/market-research. That's surveymonkey.

My guests today are George Zhang, Director of UX Research at Course Hero.

Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts. 

Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find George Online:

LinkedIn: https://www.linkedin.com/in/gqzhang/ 

Website: https://www.coursehero.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everyone. I'm Jamin posted today's episode on the Happy Market Research podcast. My guest today is George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course specific study resources contributed by a community of students and educators and produced by a team of educational content specialists in collaboration with subject matter experts. Prior to joining Course Hero, George has held senior user experience research roles at Uber, Google, and Lenovo. And he was a mentor at 500 Startups. I would also like to point out that this interview is being done in conjunction with QUAL360 North America 2021. This event will take place virtually in a dedicated conference platform. The unique QUAL360 concept allows for a diverse range of participants and speakers as well as topics and offers a global perspective on this rapidly changing area in consumer insights. So with that, George, thank you very much for joining me on the show today.

[00:01:19]

George Zhang: Thank you, Jamin, for having me here today. I'm very excited to chat with the audience and show and tell our stories. Jamin, go with your question.

[00:01:37]

Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality.

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Pavi Online:

LinkedIn: https://www.linkedin.com/in/pavigupta/  

Website: https://www.jjvision.com/ 

Find Kelsy Online:

LinkedIn: https://www.linkedin.com/in/kelsy-saulsbury-4017664b/  

Website: https://www.jjvision.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everyone, thanks so much for joining me on the happy market research podcast. This is a special series that we are doing with QUAL360 North America 2021. This will be a virtual event. I hope that you can join. There is a link in the show notes for registration. This is a specifically unique event for QUAL360. The concept allows for an increase in diversity of the participations as well as the presenters and offers a global perspective. And so with that, I would like to introduce today's guests. We have two guests today, which is a little bit unusual for our format. Pavi Gupta, head of Insights and Analytics at Johnson & Johnson vision. And Kelsy Saulsberry, Senior Manager of Strategic Insights and Analytics at Johnson & Johnson vision. I would like to point out that the interview reflects their personal points of view, not those of their employer. With that, welcome to the podcast. This episode is brought to you by Survey Monkey. You may know Survey Monkey as a leader in feedback software, but may not know about their all in one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the survey monkey brands tracker. It disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered by dynamic dashboards, revolutionary AI powered insights instantly surface meaningful trends. So you can spend less time digging through data and more time on your high impact strategy. To learn more about survey monkeys market research solutions, take a second, visit surveymonkey.

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents. 

Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making.

Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. She started her career as an Analyst. 

Find Rebecca Online:

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ 

Website: https://alteragents.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hi I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue and Diagnostic Research. She started her career as an analyst. Rebecca, welcome to the Happy Market Research podcast.

[00:00:36]

Rebecca Brooks: Thank you Jamin, happy to be here.

[00:00:39]

Jamin Brazil: Let's start out with our marquee question. Tell us about your parents and how they inform who you are today and what you're doing.

[00:00:48]

Rebecca Brooks: It's an interesting question when it comes to a career. Both my parents did not go to college. They ended up getting their degrees in night school while we were small children and I think that watching them work all day, come home, study, get their degrees was a real- It really instilled in me the value of education, a testament to hard work. They were both really committed to it. My mom was a nurse who ended up running a cardiac rehabilitation program within the hospital. So after you had a heart attack you went through her program to learn how to take care of yourself and recover and all those kinds of good things. And basically every person in my small town that had heart attack knew my mom,

My guest today is Semaj Nitta, Student at Loyola University Chicago. 

Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center.

While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. . 

Find Semaj Online:

LinkedIn: https://www.linkedin.com/in/semajnitta/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago. Loyola University Chicago is a private catholic research university in Chicago, Illinois founded in 1870 by the Jesuits, Loyola is one of the largest catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences, anchored by the Loyola University Medical Center. While attending LUC Semaj has been supplementing her income just like many of us did through college and gaining experience as a server at a local breakfast restaurant, digital market intern, and a student caller for LUC. Semaj thank you very much for joining me on the Happy Market Research Podcast today.

[00:00:53]

Semaj: Thank you for having me.

[00:00:57]

Jamin: It’s an honor. I like to start with this kind of standard question. Give us some context for who you are. Tell us about your parents and what they have done and how that has informed what you’re doing today.

[00:01:11]

Semaj: Yes. Of course. Well my mom is a single parent and she’s also an immigrant and she was able to create her own business in Los Angeles, California. She worked multiple jobs to provide me the life that I've always wanted, but also working towards her goal which was to own her own hair salon. And I think being able to have a single parent but also an immigrant mother ha...

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. 

Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. 

Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist. 

Find Whitney Online:

LinkedIn: https://www.linkedin.com/in/wmdunlapf/ 

Twitter: https://twitter.com/ATouchofWhit 

Website: https://www.insightsincolor.com/ 

Website: https://www.touchofwhit.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]Jamin: Hey everybody. This is Jamin. You’re listening to the Happy Market Research Podcast. My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color is a community of multicultural market research and insight professionals and was founded in 2020. Prior to starting Insights in Color Whitney has held senior roles at Kelton as the director of cultural insights and added value as senior brand and cultural insights strategist. Whitney, thanks for joining me on the Happy Market Research Podcast today.[00:00:32]Whitney: Thanks for having me Jamin.[00:00:34]Jamin: As always I like to start with a little bit of context about you. Will you please tell us a little bit about your parents and how they informed your current career?[00:00:42]Whitney: Yes, I’m really glad you asked this question. I had to think about this quite deeply. My parents were in the military. Born in Chicago, found each other in Germany while being stationed out there. And I've got to be honest, the reason it took me so long to answer this question is because there’s not always a direct link from the military into the corporate world. The military doesn’t really prepare you for that world to how to navigate those spaces but it does, it could prepare you for other things. So I had to move around a lot. Lived in Germany, South Carolina, Texas, Virginia and I will say that that particular environment really allowed me to be able to acclimate to diverse office environments very quickly. I became a bit of a chameleon if you will and knowing how to do ...

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.  

Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.

Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine.

Find Nadia Online:

LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri 

Twitter: https://twitter.com/nadiagenmasri 

Website: https://www.getperksy.com  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin: Hi, I'm Jamin. And you're listening to the Happy Market Research podcast. My guest today is Nadia Masri, founder and CEO of Perksy and Forbes 30 under 30 in the 2019 marketing advertising division. Founded in 2015 Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of millennials and gen Z. Prior to founding Perksy, Nadia founded and operated several companies, including Four Sixty a digital marketing platform of e-commerce retailers and Birdcage magazine. Nadia, thanks for being on the Happy Market podcast today.

[00:00:50]

Nadia: Thanks so much for having me. Glad to be here.

[00:00:53]

Jamin: It is an absolute honor. Forbes 30 under 30. That is actually a really big deal. Tell me a little bit about your parents and how they informed what you do today.

[00:01:04]

Nadia: You know I don't get that question that often, but I feel like my parents greatly influenced what I do today. So my dad is a psychiatrist in Canada and my mom was a teacher. But she later became a coach and has really always been one of those people that loves to research. She'll research everything. So it's very much in my family. It's sort of in our genes to be fact-finding and to try and learn as much as possible. But I think the environment of learning was just something that I was brought up with. And on my dad's side, I think I share his curiosity about people. So why they do the things they do, what drives their behavior, what makes them tick? I think he helped me at a very early age sort of develop sort of that appetite and on top of that he...

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 

Referenced Guests:

Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list

LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri Website: https://www.getperksy.com 

Whitney Dunlap-Fowler, founder of Insights in Color

LinkedIn: https://www.linkedin.com/in/wmdunlapf/ Twitter: https://twitter.com/ATouchofWhit Website: https://www.insightsincolor.com/ Website: https://www.touchofwhit.com/ 

Semaj Nitta, Student and aspiring consumer insight professional

LinkedIn: https://www.linkedin.com/in/semajnitta/ 

Rebecca Brooks, founder of Alter Agents

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ Website: https://alteragents.com/ 

Find Jamin Online:

Email: Jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/JaminbrazilTwitter: www.twitter.com/Jaminbrazil 

Find Chueyee Online:

Email: Chueyee@happymr.instawp.xyzLinkedIn: www.linkedin.com/in/ChueyeeyangTwitter: www.twitter.com/Chueyee15 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ 

This Episode’s Sponsor: 

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

Chueyee Yang: So, what are we going to do on this podcast Jamin? 

Jamin Brazil: We are going to answer the question, “How to manage a successful career in market research.”

Hi Happy Market Research Listeners! This is Jamin and I’m joined by Chueyee Yang, our Executive Producer. 

Chueyee Yang: Hi Everyone! As Jamin said, We are going into a new podcast series on How to Manage a Successful Career in Market Research. You might be thinking, why do I care about this topic? Well for many of us, 2020 left us concerned about our industry and our futures. 

Jamin Brazil: Yeah. Me too! In fact, the Bureau of Labor Statistics recently released their US Unemployment Rates Report for January 2021. Just over 10 million American’s are currently unemployed. This  is still well above February 2020’s pre pandemic unemployment rate of 5 and a half million. 

Additionally, there are some factors that obscure the actual data. Specifically, companies are being incentivized to keep headcount that they may otherwise let go given budget constraints. 

But this is all very abstract. Let’s tell a human story. 

Back in August of 2020 I got a DM on LinkedIn from John. Now, John isn’t his real time. But, just imagine John.

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). 

Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch.

Find Ken Online:

LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116 

Twitter: https://twitter.com/KRoshkoff 

Website: https://amcglobal.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ken Roshkoff, president at AMC Global, formerly Attitude Measurement Corporation. Founded in 1989, AMC Global was founded on their proprietary purchaser follow up tool, which gathers feedback from real purchasers of new or restaged products immediately following launch. Ken has held this position at AMC since their early years. Ken, welcome to the show.

[00:00:37]

Ken Roshkoff: Thanks for having me Jamin, it's great to be here.

[00:00:40]

Jamin Brazil: This message is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting and pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying just to figure it all out. Try Displayr today. It's software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting time literally in half. I use the platform, I love, and I know. Get a demo and free trial and displayr.com/happy, spelled displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone is taking its surveys. But did you know that SurveyMonkey offers complete solutions for market researchers. In addition to flexible surveys, their global audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback with seven new expert solutions for concept and creative testing. With built in customizable methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format. By the way, in as little as an hour. For more information on SurveyMonkey's market research solutions,

This episode was recorded in March 2020.

My guest today is Steve Kantscheidt, Founder & CEO at Humantel.

Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. 

Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years.

Find Steve Online:

LinkedIn: https://www.linkedin.com/in/stevekantscheidt

Website: https://www.humantel.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everybody. Thanks very much for tuning in. You're listening to the Happy Market Research podcast. My guest today is Steve Kantscheidt, founder and CEO of Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers, including feedback from over 100,000 people across 50 countries per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he has founded THREE Group, and independent marketing and brand consultancy leveraging research and has operated in that company as a CEO for 11 years. Thank you Steve for joining me on the Happy Market Research podcast today.

[00:00:49]

Steve Kantscheidt: Thank you Jamin, it's a pleasure to be here.

[00:00:50]

Jamin Brazil: I'd like to start out with a little bit of context. Tell us about your parents and how they informed what you're doing today.

[00:00:57]

Steve Kantscheidt: It's funny that's where you started. When I was mentioning to colleagues what we were going to talk about, they've heard this story from me many times. I have always said to my mother that whatever I do, they are my partners. And my parents are pretty interesting people in the sense that both of them were high school dropouts. Sort of prepared themselves for more difficult lives than they perhaps needed, but they were incredibly smart, incredibly hard working, and in a lot of ways they were hustlers long before their time.

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. 

Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people.

Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. 

Find Oliver Online:

LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/ 

Website: https://www.ipsos.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me.

[00:00:42]

OLIVER SWEET: Thank you very much for having me.

[00:00:44]

JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today.

[00:00:51]

OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.

2020 will be known for many things. Including the rise in the number of podcast. 

Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.

Today we are going to hear from six podcasters about our outlook for market research in 2021. 

Referenced Guests: 

David PaullHosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.Podcast: https://engagious.com/insights-association-podcasts LinkedIn: www.linkedin.com/in/davidpaull Twitter: https://twitter.com/davidpaull Kathryn KorostoffHosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g LinkedIn: https://www.linkedin.com/in/kkorostoff Twitter: https://twitter.com/KathrynOnData Merrill DubrowThe host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.Podcast: https://www.marcresearch.com/#podcast LinkedIn: https://www.linkedin.com/in/merrilldubrow Twitter: https://twitter.com/merrilldubrow Sima VasaThe creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. Podcast: https://www.infinity-2.com/podcastsLinkedIn: https://www.linkedin.com/in/simavasaTwitter: https://twitter.com/simavasa Stephen GriffithsHosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills, Stephen hopes the podcast will provide the insights you need to grow your career or business. Podcast: https://diggingforinsights.comLinkedIn: https://www.linkedin.com/in/stephenrgriffiths 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ 

[00:00:00]

Jamin Brazil: 2020 will be known for many things, including the rise of the number of podcasts. In fact, currently 37% of Americans listen to podcasts monthly, and in 2020, for the first time, more than 100 million Americans listened to at least one podcast each month. Today, we are going to hear from six podcasters about our outlook for market research in 2021. So, let's get to know our podcasters. David, let's start with you. Tell us a little bit about your podcast, Audible Insights.

[00:00:33]

David Paull: Hey, everyone, this is David Paull with the Audible Insights podcast, from the Insights Association. And this podcast focuses on quick take conversations during industry events, and we also do longer form interviews with industry leaders.

My guest today is Kristin Luck, founder and managing partner of ScaleHouse. 

ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth. 

Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. 

Find Kristin Online:

LinkedIn: https://www.linkedin.com/in/kristinluck 

Twitter: https://twitter.com/kristinluck 

Website: https://www.scalehouse.consulting 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

When Satan Met 2020: https://www.youtube.com/watch?v=zkbS-lt39SI 

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. 

Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software.

Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar.

Find Reed Online:

LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/

Schlesinger Group: https://www.schlesingergroup.com/en/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today.

[00:00:44]

Reed Cundiff: Thanks for having me, Jamin. It's a pleasure to be here.

[00:00:50]

Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. I'd like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today.

[00:01:15]

Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home. My dad was a mechanical engineer at DuPont for over 30 years. And I have to say, he believed in a structured approach to pretty much everything in life as engineers sometimes do, and also had a real strong belief in efficient execution, whether that was at work, whether that was mowing the lawn or whatever the case may be. And so I think that kind of structured approach and focus on efficiency certainly has showed up in my work life and home life. The interesting blend was my mom was a change management and a talent consultant with Towers Perrin and Watson Wyatt and a few other organizations. And so she honestly built a career around the belief and the power of people and teams to be able to tackle pretty much anything in the world and just the importance of human capital within a business context. So together I feel like honestly, it's pretty logical that I ended up here. I couldn't have told you that at 22, but bent towards a structured understanding of the world and a focus on the people side of business has I think really driven me to where I am now.

[00:02:44]

Jamin Brazil: It is a special skill set that you possess and that has thankfully been installed by your family, that both probably in terms of DNA and also obviously observational. So that's super interesting.

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group. 

Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. 

Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan. 

Find Dominic Online:

LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/

Twitter: https://twitter.com/carterjmrm 

Website: https://the-carter-group.com 

Find Debbie Online:

LinkedIn: https://www.linkedin.com/in/debbiehoward 

Twitter: https://twitter.com/carterjmrn 

Website: https://the-carter-group.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

[00:00:00]Jamin Brazil: Hi, I’m Jamin. You’re listening to the Happy Market Research podcast. My guests today are Dominic Carter, CEO and Debbie Howard, chairman, of The Carter Group. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining the Carter Group Dominic served as the managing director of Japan for Millward Brown and Debbie is the president Emeritus of the American Chamber of Commerce in Japan. Debbie, Dominic, thank you both for joining me on the Happy Market Research podcast today.[00:00:36]Dominic Carter: Thank you Jamin.[00:00:37]Debbie Howard: Absolutely. Thank you.[00:00:40]Jamin Brazil: I rarely do two people at the same time for these podcasts because I like to do deep dives. So this is going to be a little bit of a unique episode format wise. We’ll be asking a few less questions but of course I expect there will be a lot more kind of feedback across both of you. But I do want to take time in the beginning to get to know you a little bit and create some context for our audience and myself. And Debbie let’s start with you. Tell us a little bit about your parents, what they did, and how that’s impacted who you are today.[00:01:16]Debbie Howard: Thank you so much Jamin.

This episode of the Happy Market Research Podcast was recorded in July 2020.

My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company

The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportation-related fluids like engine oils to personal care products, pharmaceuticals and medical devices

Since 2011, Lubrizol has been a subsidiary of Berkshire Hathaway. It generated $7 billion in revenue and has an employee headcount of approximately 8,300 people globally.

Prior to joining Lubrizol, Dan started his career as a research project manager for a non-profit. Since then he has served as Director of Consumer Insights & Strategy at Walmart, Director of Brand and Comms at Kantar TNS, and the VP of Market Insights, Analytics, and Strategy of GE.

Find Daniel Online:

LinkedIn: https://www.linkedin.com/in/danstradtman 

Twitter: https://twitter.com/insightdan

Website: https://www.lubrizol.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

[00:00:00]

Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market research podcast. My guest today is Dan Stradtman, VP of consumer and market insights at the Lubrizol Corporation, a Berkshire Hathaway company. Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial and consumer markets. Their products include many different types of additives from transportation related fluids like engine oils to personal care products, pharmaceuticals and medical devices. Since 2011, Lubrizol has been a subsidiary of the Berkshire Hathaway company, and it has generated over $7 billion in annual revenue. It has an employee headcount of approximately 8,300 people globally. Prior to joining Lubrizol, Daniel started his career as a research project manager for a nonprofit. Since then, he has served as director of consumer insights and strategy at Walmart, Director of brand and comms at Kantar TNS, and the VP of market insights,

This episode of the Happy Market Research Podcast was recorded in June 2020.

In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. 

Find Aaron Online:

Website: https://www.methinks.io 

LinkedIn: https://www.linkedin.com/in/aaronburcell

Twitter: https://twitter.com/AaronBurcell

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

[00:00:00]

Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest, today, is Aaron Burcell, CEO of Methinks. Founded in 2015, methinks was founded in Korea by developers to help them add the customer point of view into their product decisions. Now, methinks is an online research platform allowing product developers, researchers, product managers, and companies the ability to interview and gather valuable insights for real consumers on demand. Prior to joining methinks, Aaron has been an executive serving as CMO to CEO, as well as lots of other roles, from many companies, including WebTV, one of my favorite acquisitions of Microsoft. And now he's - Sorry. He's also been one of the OGs in podcasting. Aaron, thanks for joining me on the Happy Market Research podcast today.

[00:01:10]

Aaron Burcell: Thank you. It's great to chat.

[00:01:11]

Jamin Brazil: Let's start with some context of who you are. Tell us a little bit about your parents, and how they informed who you are today.

[00:01:20]

Aaron Burcell: Wow. That's a great question. I love how you start this, by the way. It brings people in instantly.

[00:01:31]

Jamin Brazil: Thank you.

[00:01:31]

Aaron Burcell: I was - I'm almost full-blood Native American. My mother and father actually met at a Native American rights demonstration. It was actually an occupation. And in that process, they fell very much in love. My father was a real rabble rouser. He's full-blooded Native American; he's half Cheyenne and half Oglala Sioux. And I was living in my mom's stomach during the siege of Wounded Knee in the Dakotas, and ended up getting out of there, with my mom,