Explore every episode of the podcast Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Are handbags losing relevance—or are they simply evolving? In this episode, fashion creator and strategist Jay Choyce Tibbitts explores how changing lifestyles, rising luxury prices, resale, and Gen Z shopping habits are reshaping the handbag industry. We discuss why fewer people carry bags every day, how brands like Coach are thriving while others struggle, and why resale, boutiques, and curated retail experiences are becoming more important than ever. Jay also explains how AI and generative search are changing product discovery—and what independent designers need to know to stay visible.

Key Takeaways:

• The handbag isn't disappearing—it's evolving — Changing lifestyles are redefining how and why people carry bags.

• Culture drives demand — Brands that connect with today's shoppers will outperform those relying on heritage alone.

• Discovery is changing — Resale, boutiques, AI, and curated experiences are becoming the new path to finding great brands.

🎧 Listen now for a fresh look at where the handbag industry is headed—and how designers can stay ahead of the next shift.

Our Guest:

Jay Choyce Tibbitts is a fashion creator, luxury strategist, and industry commentator known for his sharp insights into handbags, retail, and consumer behavior. Through content, trend analysis, and brand strategy, he helps decode how culture, technology, and luxury are shaping the future of fashion.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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Handbags have evolved from everyday essentials into expressions of personal identity—and that shift is transforming the way retailers buy, merchandise, and discover brands. In this episode, Dorothy Belshaw, CEO and co-owner of NY NOW, shares how the wholesale landscape has changed, why trade shows remain essential in a digital world, and how independent designers can stand out with buyers. From the impact of the 2008 recession to post-pandemic consumer behavior, Dorothy explains why human connection, curated experiences, and genuine product innovation continue to drive retail success.

Key Takeaways:

• Wholesale is evolving, not disappearing — Trade shows and in-person relationships still drive discovery and lasting retail partnerships.

• Handbags have become lifestyle purchases — Today's consumers buy bags as personal expressions, creating new opportunities in the gift and specialty retail markets.

• Curation wins attention — Focused concepts and fresh merchandising help independent brands stand out in an increasingly crowded marketplace.

🎧 Listen now for an insider's look at where retail is headed—and how handbag designers can build stronger wholesale businesses.

Our Guest:

Dorothy Belshaw is the CEO and co-owner of NY NOW, one of the leading wholesale trade shows for gift, lifestyle, and accessories brands. With decades of experience connecting buyers and makers, she has helped shape the evolution of modern retail while championing emerging designers and innovative merchandising concepts.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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What happens when a handbag is designed as a work of art instead of just an accessory? In this episode, Elif Akaydin, founder of Patent of Heart, shares how her journey from Istanbul to New York shaped a brand rooted in craftsmanship, storytelling, and purpose. She explains how hand embroidery, chain stitch techniques, and upcycled leather create bags that feel personal, while balancing one-of-a-kind artistry with the realities of production, pricing, and growth. Alifa also shares why pop-ups and boutiques have been key to building her business, and how producing in Istanbul supports women artisans while giving back to women's education.

Key Takeaways:

• Art creates connection — Handcrafted details transform handbags into meaningful, collectible pieces.
• Creativity needs structure — Production, pricing, and scalable design are just as important as inspiration.
• Purpose builds loyalty — Ethical manufacturing and giving back can strengthen a brand when they're woven into the business.

🎧 Listen now for an inspiring conversation about craftsmanship, entrepreneurship, and building a handbag brand with heart.

Our Guest:
 Elif Akaydin is the founder and creative director of Patent of Heart, a handbag brand that blends fine craftsmanship, artistic expression, and social impact. Producing in Istanbul with skilled artisans, she creates handcrafted bags that celebrate individuality while supporting women through ethical manufacturing and educational initiatives.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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Does "Made in Italy" always mean better quality? In this episode, designer and product development expert Karrica pulls back the curtain on luxury handbag manufacturing, revealing what really determines quality beyond the label. Drawing on years of experience developing handbags and footwear, she explains how global supply chains work, why finishing laws can be misleading, and what designers should look for in materials, construction, and factory partnerships. Karrica also shares her journey of launching her own brand while balancing a full-time career, along with practical lessons on pricing, marketing, and finding the right customer in today's crowded marketplace.

Key Takeaways:

• Quality goes beyond the label — Materials, craftsmanship, and construction matter more than country of origin.
• Know your customer — Strong pricing and marketing begin with understanding who you're designing for.
• Build with transparency — Great brands earn trust through honest manufacturing and thoughtful product development.

🎧 Listen now for an insider's look at luxury manufacturing, global sourcing, and what it really takes to build a handbag brand that lasts.

Our Guest:

Karrica is a handbag designer and product development expert with extensive experience in luxury accessories manufacturing. Having worked across global supply chains while building her own brand, she helps demystify the design, development, and production of premium handbags—bridging the gap among craftsmanship, business strategy, and modern luxury.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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Can a backpack made from ocean-bound plastic become a global accessories brand? In this episode, Kathrin Melchior of Got Bag shares how thoughtful product development, customer insights, and sustainable innovation transformed a crowdfunding idea into one of the most recognizable bag brands on the street. From designing inside a fast-moving global retailer to helping scale a purpose-driven startup, Katrine explains why great products come from constant testing—not just great taste. She also reveals how one surprising customer insight led Got Bag from backpacks into handbags, and why understanding who actually buys your product is often the biggest breakthrough.

Key Takeaways:

• Design with data — Customer feedback beats assumptions every time.
• Stay open to surprises — Your real customer may not be who you expected.
• Purpose needs a great product — Sustainability succeeds when design and function come first.

🎧 Listen now to learn how sustainable innovation, smart product strategy, and customer insights can build a brand that people proudly carry every day.

Our Guest:

Kathrin Melchior is the Lead of Product and designer at Got Bag, the sustainable accessories brand known for transforming ocean-bound plastic into durable, everyday bags. With experience spanning global fashion retail and purpose-driven product development, she combines design thinking, consumer insights, and sustainability to create products that are both functional and commercially successful.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What separates brands that grow from those that stall? In this episode, growth marketing consultant Alex Greifeld shares why defining your ideal customer is the foundation of every successful fashion brand. Drawing on experience at FIT, Jones New York, Tibi, and Tapestry, Alex explains how leading brands balance creative instinct with real market data. From building a clear unique selling proposition to understanding customer acquisition costs, unit economics, and digital marketing, she offers a practical roadmap for founders looking to grow smarter. Alex also shares her approach to content creation, short-form video, and what unconventional brands like Brandy Melville can teach designers about standing out in a crowded market.

Key Takeaways:

• Know exactly who you're selling to — Clear customer definition drives every successful marketing decision.
 • Growth starts with the numbers — CAC, unit economics, and positioning matter as much as great design.
 • Content builds trust — Consistent, authentic storytelling is one of today's most powerful growth tools.

🎧 Listen now for actionable marketing strategies every handbag designer and fashion founder should know.

Our Guest:
 Alex Greifeld is a fashion growth marketing consultant who helps brands scale through customer strategy, digital marketing, and content. With experience spanning FIT, Jones New York, Tibi, and Tapestry, she combines merchandising expertise with performance marketing to help fashion businesses build stronger brands and sustainable growth.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when a designer steps inside the Italian luxury manufacturing system and sees how much material never makes it into the final product? In this episode, Cassandra Kane shares how a move to Florence transformed her understanding of craftsmanship, sustainability, and the hidden costs of luxury production. After years designing for major fashion brands, she discovered the staggering amount of leather waste generated during manufacturing and set out to create a different model. The result was Sieme, an upcycled handbag brand that transforms leather offcuts and overstock into modern, luxury-quality accessories. Cassandra also discusses the challenges of building a circular supply chain in Italy, the creation of Zero Lab, and why transparency, education, and thoughtful design are essential to making sustainability more than just a marketing claim.

Key Takeaways:

• Waste is built into luxury production — Understanding the manufacturing process reveals opportunities for innovation.
 • Sustainability requires infrastructure — Great intentions aren't enough without systems that support circularity.
 • Storytelling builds trust — Transparency, education, and product longevity help customers connect with purpose-driven brands.

🎧 Listen now for an inside look at Italian craftsmanship, circular fashion, and building a luxury brand with sustainability at its core.

Our Guest:
 Cassandra Kane is the founder of CMA, an Italian-made handbag brand that transforms luxury leather offcuts and surplus materials into elevated accessories. Based in Florence, she combines her background in fashion design and product development with a deep commitment to circular manufacturing. She is also a co-founder of Zero Lab, an initiative focused on creating practical infrastructure for sustainable and compliant upcycling within Italy's fashion industry.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What drives a generation to skip credit card debt yet confidently spend on a vintage Balenciaga or a Fendi Baguette? In this episode, Hitha Herzog, Chief Research Officer at H Squared Research, breaks down the economic and cultural forces shaping how Gen Z shops today. From the rise of resale and the circular economy to the growing popularity of buy-now-pay-later services, Hitha explains how younger consumers balance aspiration with caution. She also unpacks the concept of the K-shaped economy, revealing why two shoppers can experience the same market in completely different ways—and how that impacts luxury, fashion, and consumer behavior.

Key Takeaways:

• Gen Z defines luxury differently — Resale, vintage, and experiences often matter more than traditional status symbols.
 • Economics shape behavior — The K-shaped economy creates vastly different spending realities among consumers.
 • The experience is part of the product — Packaging, unboxing, and storytelling influence purchasing decisions as much as the item itself.

🎧 Listen now for a fascinating look at the psychology, economics, and future of luxury shopping.

Our Guest:
 Hitha Herzog is the Chief Research Officer at H Squared Research, where she analyzes consumer behavior, retail trends, and the economic forces shaping how people spend. A respected commentator on business, retail, and culture, Hitha helps brands understand the evolving relationship between consumers, technology, and purchasing decisions in a rapidly changing marketplace.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when a sentimental handbag inspires an entirely new business? In this episode, Penny Crook, founder of Denault Handbags, shares how a purse gifted by her late father sparked the idea for a patented reversible handbag designed to simplify wardrobes and deliver two looks in one. Leaving behind a career in financial advising, Penny entered the world of product development, manufacturing, and patents to create a bag that blends functionality, versatility, and quality. She opens up about costly manufacturing mistakes, the importance of vetting factories, and the lessons she learned rebuilding her business with stronger processes and partners. From tech packs and sampling costs to Amazon, boutiques, trade shows, and influencer marketing, Penny offers a practical roadmap for turning an idea into a marketable product.

Key Takeaways:

• Do your homework on manufacturers — Research, references, and factory vetting can save years of costly mistakes.
 • Patience protects your brand — Slowing down during development often prevents expensive problems later.
 • Innovation needs education — Unique products sell faster when customers can clearly see and understand the value.

🎧 Listen now for a candid conversation about invention, entrepreneurship, and building a handbag brand from a personal story.

Our Guest:
 Penny Crook is the founder and inventor behind Denault Handbags, a patented reversible handbag brand designed to offer style, versatility, and everyday practicality. A former financial advisor turned entrepreneur, Penny combines thoughtful product innovation with quality craftsmanship, creating handbags that help women simplify their wardrobes without sacrificing style.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What does it take to turn an environmental mission into a scalable accessories business? In this episode, Beth Greenlaw of Seabags Maine shares how she left a corporate career to help build one of the most recognizable upcycled handbag brands in America. By transforming retired sailcloth into one-of-a-kind bags made on Maine’s working waterfront, Seabags created a business rooted in sustainability, local manufacturing, and authentic storytelling. Beth discusses the realities behind "Made in USA" production, building a brand around strong values, navigating founder partnerships, and creating an exit strategy that protects both the business and the people behind it. She also breaks down the practical side of growth—from wholesale and trade shows to pricing handmade products and discovering that your best customer may not be the one you originally imagined.

Key Takeaways:

• Values can drive growth — Sustainability works best when it’s embedded in the product, not just the marketing.
 • Partnerships need structure — Clear roles, legal agreements, and exit plans protect both relationships and brands.
 • Let customers guide strategy — The market often reveals opportunities founders never expected.

🎧 Listen now for a candid conversation about sustainable manufacturing, brand building, and scaling a purpose-driven accessories company.

Our Guest:
 Beth Greenlaw is the former CEO of Seabags Maine, the pioneering upcycled accessories company known for transforming retired sailcloth into handcrafted bags made in Portland, Maine. With a background in corporate sales and entrepreneurship, Beth helped grow Seabags into a nationally recognized brand while staying true to its mission of sustainability, local manufacturing, and community impact.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when the retail world you built no longer works? In this episode, Shy Iland, founder of Daisy Rose and former owner of the indie-boutique chain Big Drop, shares how the 2008 financial crisis reshaped his entire approach to fashion. After watching handbags outperform most retail categories during the downturn, Shy pivoted from brick-and-mortar retail into handbag manufacturing, sourcing, and private label production. He opens up about the realities of running multi-store retail before ecommerce, the pressure of inventory, rent, and shrinking margins, and the difficult decision to walk away from a family business. From traveling to China’s Canton Fair to building factory relationships and eventually launching Daisy Rose, Shy breaks down how Amazon FBA, influencer momentum, and disciplined sourcing helped transform his next chapter into a scalable business.

Key Takeaways:

• Accessories survive downturns — Handbags often outperform trend-driven categories during economic shifts.
 • Manufacturing is relationship-driven — Strong factory partnerships matter more than chasing the lowest price.
 • Scale requires adaptation — Moving from retail to sourcing to Amazon selling demanded constant reinvention.

🎧 Listen now for a candid look at retail survival, handbag manufacturing, and building a modern accessories business from the ground up.

Our Guest:
 Shy Iland is the founder of Daisy Rose and former co-owner of Big Drop, a pioneering New York boutique chain known for discovering emerging designers before the ecommerce era. With decades of experience spanning retail, sourcing, manufacturing, and Amazon-driven growth, Shy has built a business rooted in adaptability, product instinct, and strategic scaling.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when a strong handbag concept collides with the realities of pricing, production, and scale? In this episode, Alexandra Satine—former handbag designer and founder of YourCohort—shares her journey from creative ambition to business reinvention. From moving from Venezuela to the U.S. and breaking into fashion, to launching her own line and facing the hard lessons of trademarks, sourcing, retailer expectations, and margin pressure, Alexandra unpacks what founders often learn too late: taste may spark a brand, but financial strategy keeps it alive. She also opens up about stepping away from her namesake business, navigating venture-backed environments, and why understanding operations, investor expectations, and fractional financial leadership became the foundation for her next chapter.

Key Takeaways:

• Creativity needs business discipline — Great products fail when pricing, margins, and operations don’t support them.
 • Pivoting is part of growth — Letting go of one version of success can create space for a smarter one.
 • Finance protects creativity — Strong financial strategy gives founders the freedom to build sustainably.

🎧 Listen now for a candid look at what it really takes to build, scale, and evolve beyond the original dream.

Our Guest:
 Alexandra Satine is a former handbag designer and founder of YourCohort, where she helps businesses sharpen strategy, operations, and financial clarity. After firsthand experience building and exiting her own fashion brand, Alexandra now uses that hard-won knowledge to help founders create stronger, more sustainable businesses.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when handbag design stops being just about trends and starts confronting bigger questions—materials, sustainability, and what happens after the hype fades? In this episode, Syl Tang joins us to unpack how the accessories world is shifting through the lens of fashion history, customer behavior, and future forecasting. From the scrappy late-90s NYC era—when emerging brands had to win customers face-to-face—to today’s conversations around sustainability, co-branding, and smarter growth, Syl shares why designers need more than aesthetics to build lasting brands. We explore customer ethnography, the risks of outsourcing too early, and why durability, transparency, and global forces like climate and economics increasingly shape what people buy.

Key Takeaways:
 • Know your customer firsthand — Real-world insight beats vanity metrics every time.
 • Sustainability needs substance — Durable materials and transparency matter more than trendy labels.
 • Future-proof your brand — Cultural, economic, and environmental shifts define what sells next.

🎧 Listen now for a sharp conversation on sustainability, strategic growth, and designing brands that outlast the trend cycle.

Our Guest:
 Syl Tang is a futurist, sustainability strategist, and founder focused on helping brands understand the intersection of fashion, innovation, and long-term consumer behavior. With experience spanning accessories, trend forecasting, and cultural analysis, Syl brings a forward-thinking perspective to how designers can build products—and companies—that stay relevant in a rapidly changing world.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when fashion stops following one trend cycle and splinters into thousands of micro-movements? We sit down with fashion editor Ilia Sib Zvalli to unpack why the old model of seasonal “must-haves” is breaking down—and what that means for designers, shoppers, and brands trying to stay relevant. Ilia explains how social media fractured trend forecasting, why niche aesthetics now shape consumer behavior faster than traditional fashion calendars, and how today’s smartest brands win by understanding context, not just virality. From Substack’s rise as a freer editorial platform to the psychology behind oxblood tones, statement silhouettes, and region-specific style, this conversation offers a sharper lens on what actually drives fashion now.

Key Takeaways:
 • Trends didn’t disappear — They fragmented into microcultures with faster, localized influence.
 • Context drives style — Climate, culture, and lifestyle shape what truly sells.
 • Independent voices matter — Sharper analysis often comes from platforms outside ad-driven media.

🎧 Listen now for a smarter conversation on trend forecasting, fashion media, and what really shapes style today.

Our Guest:
Ilia-Sybil Sdralli is a fashion editor and industry commentator known for his sharp perspective on luxury, consumer behavior, and evolving trend culture. With experience navigating both traditional fashion media and independent editorial spaces, Ilia brings a nuanced understanding of how trends, storytelling, and commerce intersect in today’s fragmented style landscape.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when curiosity, risk-taking, and a refusal to follow the expected path collide? We sit down with Vidyuth Srinivasan, CEO of Entrupy, to explore his journey from India to New York, from journalism to entrepreneurship, and from outsider to innovator. Vidyuth shares how embracing his identity, thinking independently, and challenging conventional systems helped shape Entrupy—a company built to solve one of fashion’s biggest problems: trust. From navigating cultural identity to developing authentication technology that fights counterfeiting, this conversation reveals how randomness, data, and conviction can transform industries.

Key Takeaways:
 • Authenticity starts with trust — Technology can scale transparency where doubt exists.
 • Risk fuels innovation — Nontraditional paths often create the biggest breakthroughs.
 • Identity is an asset — Staying true to yourself can become a competitive advantage.

🎧 Listen now for an insightful conversation on entrepreneurship, authentication, and building trust in a counterfeit world.

Our Guest:
 Vidyuth Srinivasan is the CEO and co-founder of Entrupy, a technology company using AI-powered authentication to combat counterfeiting in luxury goods. With a background spanning journalism, entrepreneurship, and technology, Vidyuth has built a platform focused on transparency, trust, and protecting both businesses and consumers in high-stakes marketplaces.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

https://www.instagram.com/entrupy/

https://www.entrupy.com/ 

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What if luxury wasn’t about pressure—but about freedom to be fully yourself? We sit down with Nancy Gale, founder of JAMAH Handbags, to explore how a clear point of view shapes every decision, from materials to manufacturing. Nancy shares what it takes to build an ultra-luxury brand in the U.S., why she refuses to cut corners to hit price points, and how strong relationships—from factories to suppliers—can define both your strength and your risk. It’s a conversation about standing firm in your values while navigating growth, partnership changes, and the constant pressure to scale.

Key Takeaways:
 • Don’t dilute the vision — True luxury requires holding the line on quality.
 • Relationships are leverage — The right partners can elevate or expose your brand.
 • Define success your way — Scaling doesn’t mean sacrificing identity.

🎧 Listen now for a grounded take on building a luxury brand with conviction.

Our Guest:
 Nancy Gale is the founder of JAMAH Handbags, an American-made luxury brand rooted in individuality, craftsmanship, and purpose. Known for her commitment to premium materials like Italian lambskin and her philosophy of “Be who you are,” Nancy combines design, business, and advocacy through her brand and her nonprofit, Ambition.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when the way you start building your brand is the very thing holding you back? We sit down with Andrea Pascual to unpack the shift from early hustle to sustainable growth—when handmaking every piece, chasing quality, and saying yes to everything starts costing more than it gives. From her path through FIT and New York’s garment district to the realities of bespoke pricing and burnout, Andrea shares how designers navigate the tension between artistry and building a real business—and why pivoting is often the hardest, but most necessary, move.

Key Takeaways:
 • What works early won’t scale — Growth requires letting go of old processes.
 • Handmade has limits — Time, margins, and energy must be protected.
 • Production is strategy — Factories, tech packs, and backups are critical to survival.

🎧 Listen now for an honest look at what it takes to evolve from maker to brand.

Our Guest:
 Andrea Pascual is a handbag designer with experience spanning handcrafted leather goods and scaled production. With roots in Canada and training at FIT in New York, she brings a practical perspective on sourcing, sampling, and navigating the complex transition from artisan to entrepreneur in the handbag industry.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Why is buying a Hermès bag so complicated—and is there a smarter way in? We sit down with Chloe Chen, known as Chloe Hermes Fairy, to break down the real mechanics behind scoring a Birkin, Kelly, or Mini Kelly—from purchase history and boutique politics to the reality of being offered a bag without knowing the specs. Chloe also pulls back the curtain on the resale and sourcing market, explaining how brokers secure exact bags, why prices fluctuate, and how paying for expertise can save time, money, and frustration.

Key Takeaways:
 • Access is strategic — Boutique offers depend on history, timing, and relationships.
 • Resale can be smarter — Sourcing directly often beats inflated platform pricing.
 • Authenticate everything — High stakes demand trusted verification and process.

🎧 Listen now for a clear, insider playbook on navigating the Hermès market without the guesswork.

Our Guest:
 Chloe Chen, known as Chloe Hermes Fairy, is a luxury handbag sourcing expert specializing in Hermès. She helps clients secure specific Birkin, Kelly, and Mini Kelly bags through a global network, guiding them through pricing, authentication, and strategy in both boutique and resale markets.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Meet Volkan Yilmaz, also known as “Tanner Leatherstein,” a leather artisan and entrepreneur whose journey spans continents. From his beginnings in his father’s tannery in Turkey to becoming a TikTok sensation in the U.S., Tanner’s story is one of resilience, creativity, and passion.

After moving to Turkmenistan and Armenia with his family to run tanneries, Tanner eventually found himself in Chicago, working as a cab driver after winning a green card lottery. Despite language barriers and culture shock, he pursued an MBA and combined his traditional leather expertise with modern business skills.

Tanner’s brand, Pagai, and his viral TikTok videos, where he deconstructs luxury handbags, have educated and entertained millions, shedding light on leather quality, craftsmanship, and industry practices.

Key takeaways include the importance of understanding leather quality, transparency in craftsmanship, and sustainability in production. Tanner’s story is a testament to the power of tradition, innovation, and perseverance.

Key Takeaways:

1. Leather Quality: Educating designers and consumers about tanning, leather grades, and sourcing enhances handbag durability and value.
2. Craftsmanship Transparency: Showcasing the production process builds trust and appreciation for the artistry.
3. Sustainability: Embrace eco-friendly tanning, upcycled materials, and ethical sourcing to align with sustainable fashion trends.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” she has collaborated with leading brands such as Swarovski, Kenneth Cole, Henri Bendel, Kate Spade, and Macy’s. Emily also teaches entrepreneurship at the Fashion Institute of Technology and is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Follow Tanner Leatherstein:

https://www.instagram.com/tanner.leatherstein/ 

https://www.tiktok.com/@tanner.leatherstein

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What makes a luxury bag feel “real”—and why can even an authentic one sit unsold? We sit down with Dani Smith, senior authentication specialist at What Goes Around Comes Around (WGACA), to unpack the fine details that drive trust in the vintage handbag market. From a Chanel bag mistaken as fake to the limits of resale photos, Danny explains why in-person evaluation still matters and how structure, scent, and subtle wear can make or break a purchase. He also shares how authenticators are trained, what actually sells, and how trends and influencer demand impact resale value.

Key Takeaways:
 • Details define authenticity — Small cues separate real from questionable.
 • In-person still wins — Photos miss critical signs of quality and wear.
 • Trends don’t guarantee value — Demand can shift faster than expected.

🎧 Listen now for an insider look at authentication, resale strategy, and smarter vintage buying.

Our Guest:
 Dani Smith is a senior authentication specialist at What Goes Around Comes Around (WGACA), a leading luxury vintage retailer. With deep expertise in brands like Chanel and Louis Vuitton, he helps verify authenticity, guide collectors, and navigate the fast-evolving resale market with a trained eye for detail.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Why do some beautiful bags fail the moment they hit the market? We sit down with handbag designer and consultant Holly Lauren Beedle—an industry “ghost designer” whose work appears under brands you definitely know—to unpack the realities behind successful bag design. Holly explains why pricing must come first, how ethnography shapes function, and why merchandising and material choices determine whether a bag survives real life or quietly disappears from shelves.

Key Takeaways:
 • Price first, design second — Retail strategy should guide materials and development.
 • Design for real life — Ethnography reveals what customers truly need from a bag.
 • Merchandising matters — Presentation and usability can determine sell-through.

🎧 Listen now for a behind-the-scenes look at how handbags are really designed, priced, and brought to market.

Our Guest:
 Holly Lauren Beedle is a handbag designer and product development consultant who works behind the scenes with established brands to create commercially successful accessories. Known for blending ethnographic research with practical merchandising strategy, she helps companies design bags that perform in both the marketplace and everyday life.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

Subscribe, share this with a designer friend, and leave a review so more people can find Handbag Designer 101.

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What makes a handbag truly worth carrying every day? We sit down with Shay Prasad of Bags for Breakfast to explore how years on the retail floor shaped her approach to bags as tools for life—not just status symbols. From writing deep-dive Substack essays to launching a curated vintage shop, Shay explains how storytelling, condition knowledge, and retail anthropology turn casual shoppers into thoughtful collectors. Along the way, she shares how to judge patina versus wear, why function matters as much as heritage, and how understanding the history behind iconic houses helps buyers make smarter, more sustainable choices.

Key Takeaways:
 • Function beats fantasy — A great bag works with your real life.
 • Patina has value — “Loved” pieces often carry more character than pristine ones.
 • Context sharpens taste — Knowing a brand’s history leads to better buying decisions.

🎧 Listen now for a thoughtful look at vintage handbags, collecting, and choosing pieces that truly earn their place in your rotation.

Our Guest:
 Shay Prasad is the founder of Bags for Breakfast, a platform dedicated to thoughtful handbag collecting and vintage discovery. Drawing on years of retail experience and deep research into fashion history, she blends storytelling, education, and curation to help buyers appreciate craftsmanship, condition, and the cultural stories behind the bags they carry.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What does it take to turn a spark into a bag you can actually hold? We sit down with founder and designer Lauren Reed, who left corporate life, partnered with generational leather artisans in Guatemala, and launched her brand in just 47 days from idea to first sample. Lauren shares how retail experience shaped her product instincts, why vegetable-tanned leather and upcycled denim linings were non-negotiable, and how clear standards on craft, ethics, and function allowed her to move fast without cutting corners.

Key Takeaways:
 • Speed needs standards — Move quickly, but never at the expense of materials or values.
 • Product first, story second — Narrative only works when the bag performs.
 • Set non-negotiables — Clear brand DNA makes tough decisions easier.

Our Guest:
 Lauren Reed is the founder and designer of a purpose-driven handbag brand produced in partnership with generational leather artisans in Guatemala. Focused on vegetable-tanned leather, thoughtful function, and ethical production practices, she blends retail insight with disciplined execution to build bags designed to age beautifully and perform in everyday life.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What makes a bag feel powerful the second someone spots it across the floor—and why does that magic disappear when brands scale? We sit down with Matthew Lafargue of Accessory Think Tank to unpack lessons from the Macy’s sales floor to leading $1.8B in wholesale. Matthew explains how service, presentation, and training shape perceived value more than spreadsheets ever could—and why clarity in assortments, hero products, and tiering protects brands as they grow.

Key Takeaways:
 • Perception drives performance — Store experience shapes value before price does.
 • Protect the halo — Hero styles anchor growth and prevent brand confusion.
 • Test tight, scale smart — Clean buys and strong sell-through beat bloated assortments.

Our Guest:
 Matthew Lafargue is a retail and wholesale strategist at Accessory Think Tank, with experience spanning department stores and billion-dollar accessory portfolios. Known for blending field insight with financial rigor, he helps brands sharpen presentation, strengthen hero products, and scale without losing their edge.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Retail isn’t dying—it’s recalibrating. We sit down with William Brobston of the Brobston Group,  to explore the shift from oversized, anonymous stores to smaller, neighborhood spaces where teams know your name and brands feel personal. Drawing from experience across luxury fashion, jewelry, beauty, and home, William explains why e-commerce owns convenience but human connection builds loyalty—and how brands that invest in people, not just product, are pulling ahead.

Key Takeaways:
 • Convenience is table stakes — Connection is the moat.
 • Invest in people, not just products — Teams translate brand into loyalty.
 • Local wins — Smaller formats and mono-brand stores are redefining retail growth.

Our Guest:
 William Brobston is a retail leader with experience spanning luxury fashion, jewelry, beauty, and home. Known for building high-performing teams and blending retail anthropology with analytics, he advises brands on how to localize assortments, elevate in-store storytelling, and create community-driven growth in an evolving market.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What turns a love of making into an accessories brand people stop you on the street to ask about? We sit down with Anyah Sealey, founder of A by Anyah, to trace a path shaped by global training, hard critiques, and real market feedback. From early beading classes in Ghana to design school in Paris and rotations across major fashion houses, Anyah shares how craft, data, and adaptability combine to create bags that photograph beautifully and hold up in real life.

Key Takeaways:
 • Detach ego from product — The customer, not the designer, makes the final call.
 • Craft + commerce win together — Material knowledge and pricing discipline sharpen creativity.
 • Build heroes, cut the rest — Staying power comes from focus, not excess.

Our Guest:
 Anyah Sealey is the founder and creative director of A by Anyah, a handbag brand rooted in global craftsmanship and modern functionality. With training spanning Ghana, Paris, and major fashion houses across menswear, womenswear, and kids, Anyah brings a rare blend of emotional design and market intelligence to accessories built for everyday impact.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What makes a bag feel alive after years of use—not just intact? We sit down with Grant Anderson, founder of Uptown Common, to explore how hand sewing, vegetable-tanned leather, and solid brass hardware reshape durability into desire. Grant breaks down why quiet construction details matter more than logos, how pricing honestly protects makers, and what it takes to build products that improve—not disappoint—with age.

Key Takeaways:
 • Craft is a practice, not a claim — True quality comes from repeatable habits, not labels.
 • Price for reality, not romance — Underpricing breaks makers long before it serves customers.
 • Scale without dilution — Apprenticeship and end-to-end making preserve integrity as you grow.

Our Guest:
 Grant Anderson is the founder of Uptown Common, a leather goods brand built on hand sewing, vegetable-tanned leather, and heirloom construction. Known for his disciplined approach to craft and pricing, Grant also founded Leather Reserve, expanding access to high-quality Italian leathers for independent makers committed to materials that patina, perform, and last.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when a dream job disappears—and the real opportunity is right at home? In this episode, designer Ana Laverde shares how a Milan-trained industrial designer transformed a setback into a focused handbag brand rooted in Colombian leather, systems thinking, and disciplined edits. Ana explains how her background in luxury packaging shaped her approach to bags as functional objects for daily life, why sourcing in Bogotá’s Restrepo district became a competitive edge, and how proximity to production protects quality, margins, and brand DNA. From killing slow styles to leading wholesale with proven best sellers, she breaks down how testing through pop-ups, trimming color palettes, and partnering with a numbers-driven advisor turned creativity into repeatable wins—without losing identity.

Key Takeaways:

• Design is a system — Structure, function, and durability come before decoration.
 • Edit to scale — Kill slow styles, lead with best sellers, and let data guide risk.
 • Proximity is power — Staying close to production safeguards quality and cash.

🎧 Listen now for a grounded look at how craft, commerce, and clarity build resilient brands.

Our Guest:
 Ana Laverde is a Colombian handbag designer and industrial designer trained in Milan. With a background in luxury packaging and a hands-on approach to sourcing and production, she builds leather handbags defined by sharp edits, functional design, and repeatable commercial success—proving that focus and systems can turn craft into scale.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What does it really take for a heritage brand to become part of everyday culture? In this episode, Lew Frankfort—former CEO of Coach and author of The Bag Man—shares how Coach scaled from a small leather workshop into a global brand by designing for real life, not runway moments. Lew breaks down why he focused on “share of closet” over one-hit wonders, how early DTC testing and customer data shaped collections, and the craft decisions—like lighter-weight leather and functional silhouettes—that turned comfort into a competitive edge. He also reflects on Coach’s expansion into Japan in the 90s, the power of signature materials, and today’s brand stewardship with Stuart Vevers and Todd Kahn, where sustainability, vintage, and experiential retail are signals of listening, not gimmicks.

Key Takeaways:

• Design for real life — Function, comfort, and repeat use build lasting loyalty.
 • Data beats instinct alone — Zip codes, psychographics, and field testing reveal what customers won’t say.
 • Stewardship over seasons — Legacy brands win by evolving their codes, not abandoning them.

🎧 Listen now for a masterclass on building a brand that’s both human and durable.

Our Guest:
 Lew Frankfort is the former CEO of Coach and author of The Bag Man. Over more than three decades, he helped transform Coach into a global leader in accessible luxury by blending craftsmanship, customer insight, and disciplined brand strategy—setting a blueprint for how heritage brands can scale without losing their soul.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What happens when a Birkin is treated as an asset instead of a trophy? In this episode, Dana Auslander, founder of Luxus, breaks down how she built a private investment fund around Hermès quota bags—where discipline, data, and liquidity drive returns, not hype. Drawing on her background in law and finance, Dana explains why diversification can outperform a single headline purchase, how institutional-grade sourcing and third-party authentication make handbags investable, and why exit strategy matters more than chasing rare exotics. She also challenges viral myths about Birkin appreciation, shares what actually sells (size and neutral colorways), and makes the case for why Hermès is the only handbag brand that meets an investment standard.

Key Takeaways:

• Discipline over hype — Data, diversification, and timing matter more than rarity.
 • Liquidity creates returns — Exit channels define success more than acquisition.
 • Hermès is singular — Quota bags are uniquely positioned as investment-grade assets.

🎧 Listen now for a clear-eyed look at luxury handbags as a serious alternative asset class.

Our Guest:
 Dana Auslander is the founder of Luxus, a private asset fund focused on Hermès quota bags. With a background in law and finance, she built Luxus to bring structure, transparency, and rigor to handbag investing—treating iconic luxury not as fashion, but as a portfolio strategy.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Wholesale isn’t dead—it’s just evolving. In this episode, we unpack what’s actually working in handbags right now with Nancy Forman of Accessory Think Tank, from how specialty boutiques, focused DTC, and selective dropship can coexist, to the design details that truly move product. We dig into handles and straps that define comfort and versatility, intentional embellishment and personalization, smart material choices, and a disciplined approach to color. On the business side, we clarify when dropship helps (and when it hurts), why hometown boutiques still drive discovery and cash flow, and how to protect pricing while avoiding SKU bloat. If you want to design bags people reach for daily—and build a channel mix that scales without burning cash—this episode delivers a clear, usable blueprint.

✨ 3 Takeaways:
 • Wholesale still works—when paired with disciplined DTC and selective dropship
 • Design lives in the details: handles, straps, and personalization drive usability and desire
 • Test before you scale—materials, colors, and SKUs should earn their expansion

If this sharpened your strategy, follow the show, leave a quick review, and share it with a designer who’s navigating channel mix decisions right now.

👤 Our Guest:
 Nancy Foreman is the founder of Accessory Think Tank, a strategic consultancy focused on trend forecasting, product development, and go-to-market strategy for accessory brands. With decades of experience advising designers and retailers, she helps brands align creativity with commercial reality.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What if your content didn’t have to perform—just work? In this episode, we sit down with Brittany Hennessy to unpack how social media shifted from a scrapbook to a search engine, and what that means for founders building visibility without burning out.

We break down why clarity now beats consistency, how “real work” content outperforms polish, and why the smartest creators treat their feeds like living systems—not highlight reels. Brittany shares how to build momentum with limited time, what actually converts attention into trust, and how to use AI as a tool without losing your voice.

3 Takeaways:
 • Visibility beats virality — Consistent, clear signals outperform one-off hits.
 • Systems scale creativity — Batch once, reuse smartly, and let process replace pressure.
 • Boundaries build trust — Showing less, but with intention, creates stronger connection.

Our Guest:
 Brittany Hennessy is a social strategist and creator known for helping founders turn everyday moments into high-impact content. With a background in digital media and brand storytelling, she helps entrepreneurs build sustainable visibility—without chasing trends or burning out.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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What if the material doesn’t matter as much as the meaning? We go deep on the power of story to outsell specs, exploring why a polarizing point of view can create die-hard loyalty and how luxury falters the moment it tries to scale. With Wale Sanni—millennial product specialist with a razor-sharp lens—we break down founder-led allure, pricing psychology, and the difference between a bag that looks good and a brand that lives rent-free in your head.

We pull apart The Row as a live case study in anti-scale strategy, then map how Gen Z gravitates to human-led labels where the founder’s life becomes the product roadmap. Balenciaga’s City bag emerges as the blueprint for hero silhouettes that keep a house coherent across seasons. From there, we challenge assumptions about materials, pointing out why PU can top leather when the narrative resonates and how “if you’re not hateable, you’re not lovable” explains the magnetism of brands with real edges.

The conversation moves through quiet luxury, retail anthropology, and the function-versus-fantasy tightrope: novelty bags that dominate headlines but strain margins, top handles that work only when engineered for real life, and the subtle rise of coded status—insider emblems over loud logos. We spotlight Coach’s thoughtful reset, discuss indie makers trapped by underpricing, and unpack why price often scripts satisfaction before the box is opened. Along the way, we tackle resale dynamics, community-building, and what it takes to protect brand DNA while still giving culture something to talk about.

If you’re a designer, collector, or just bag-obsessed, expect sharp takes you can use: how to price with confidence, how to build a hero and iterate without dilution, and how to turn a founder’s story into a durable moat. Listen, share with a friend who argues about logos, and leave a quick review so more bag nerds can find us.

👤 Our Guest:
 Wale Sanni is a product specialist focused on luxury accessories, studying the intersection of founder-led design, pricing psychology, and consumer behavior. He advises emerging and established brands on building cohesive collections, hero products, and brand stories that resonate across generations.

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Heritage craft scales on design and strategy, not good intentions. Ruth Álvarez-DeGolia, founder of Mercado Global, and Emmy-winning filmmaker Fabiola Bercasa Beckman share how Guatemalan handwoven textiles become modern handbags that compete at Free People and Holt Renfrew. From labor hours to in-country design, they show how simplifying silhouettes increases artisan wages and perceived value, while embedding impact into the product—not a hangtag. This is a blueprint for ethical, beautiful accessories that customers want and that provide real income for the women who make them.

✨ 3 Takeaways

• Ethical fashion must compete on design and price — Impact only works if the product stands on its own at retail.
 • Simpler designs can pay artisans more — Fewer cuts and smarter layouts often increase hourly wages and margins.
 • Impact should be built into the product — Visible craftsmanship beats vague claims and one-for-one models every time.

👤 Our Guests

Ruth Álvarez-DeGolia is the founder of Mercado Global, a fair-trade accessories brand partnering with women artisans across Latin America to produce responsibly made handbags for global retail. Fabiola Bercasa Beckman is an Emmy-winning filmmaker and creative collaborator whose work focuses on design, storytelling, and ethical systems that respect craft without compromising modern appeal.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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A single on-field embarrassment became the spark for Salt Athletic—Rafael de la Vega’s patented cleat bag designed for the athlete who uses it and the parent who buys it. In this episode, Rafael shares how early missteps with PR, broad targeting, and hype burned cash, and how a hard pivot—economics first, accelerator support, and factory access in Mexico and India—turned the company around. A near-dead runway led to a bold performance-ad strategy that paid for itself, and a key insight reshaped everything: the user is the player, but the buyer is the parent.

Rafael breaks down how Salt built a real brand system—from a clean, universal name to signature design cues like integrated handles and magnetic closures—and why D2C traction, league partnerships, and Nike shoebox activations beat vanity press. We dig into the realities of specialty retail vs. big-box marketplaces, drop-ship margins, and protecting price integrity while expanding into adjacent sports.

👤 Our Guest:
 Rafael de la Vega is the founder and CEO of Salt Athletic, the patented cleat-bag brand redefining how athletes carry their gear. With a focus on design language, manufacturing partnerships, and clear economics, he has turned a niche frustration into a fast-growing sports-accessory category.

✨ 3 Takeaways:
 • Solve for the user, sell to the buyer — Athletes want performance and style; parents want hygiene and durability.
 • Math beats hype — Unit economics, targeting, and calibrated ads drive growth, not PR.
 • Think in systems, not SKUs — Patents, naming, design cues, and channel strategy build lasting brands.

🔖 Hashtags:
 #HandbagDesigner101 #SaltAthletic #SportsInnovation #ConsumerGoods #BrandBuilding #PatentedDesign #D2CStrategy #AthleteGear #FoundersJourney #ProductMarketFit #SportsAccessories #Entrepreneurship #FashionPodcast

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Think launching a handbag brand is as easy as designing a pretty product? Think again. In this episode of Handbag Designer 101, we’re joined by industry expert Nancy Forman, whose decades of experience—from Bloomingdale’s to Accessory Think Tank—have made her a trusted voice in fashion strategy, manufacturing, and merchandising.

Nancy doesn’t sugarcoat it. Today’s market demands much more than a great idea—it requires a plan, a factory, and a deep understanding of your customer before you even produce your first bag. From hidden development costs to managing trade show expectations, her insights are a must-hear for any serious designer.

💡 Key Takeaways
 👜 Beyond the Sketch: Why product development starts long before design—and how skipping steps can sink your brand.
🌍 Small Runs, Big Potential: How Nancy’s Romanian factory allows brands to produce as few as 3–6 bags per style.
♻️ Smart Sustainability: Why leather vs. non-leather isn’t so black and white—and how to think critically about eco claims.

Whether you’re launching your first line or refining your supply chain, this conversation will shift your mindset and sharpen your strategy.

🎧 Listen now.

Our Guest: Nancy Forman is a veteran merchant, fashion consultant, and founder of Accessory Think Tank. She helps emerging brands build smart, scalable businesses through hands-on product development, manufacturing expertise, and retail insight.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Ever wonder why some emerging handbag brands thrive while others stall before launch? In this episode, Nicole Levy of Baikal Handbag Manufacturing breaks down the real operations behind successful accessories brands—from timelines and tariffs to minimums, materials, and distribution strategy.

Nicole explains why your first collection should be three or four tightly connected styles (not 15), how a repeatable signature builds brand recognition faster than trends, and why military olive is this season’s sleeper hit. She walks through the production ladder that actually works—sample domestically, run 10-piece U.S. test batches, then move core colors to ~150-unit overseas minimums—and how pricing files reveal whether wholesale is financially viable before you burn cash. We also get into boutiques versus department stores, what materials truly perform, and how 3D modeling elevates hardware without crushing your budget.

✨ 3 Takeaways:

• Start focused, scale intentionally — A small, cohesive collection and a clear signature outperform sprawling assortments every time.
 • Know your numbers before you produce — Pricing files, MOQs, freight timelines, and margins determine viability long before retail does.
 • Choose distribution that builds loyalty — Boutiques drive discovery and repeat D2C sales in ways department stores rarely can.

👤 Our Guest:
 Nicole Levy is the founder of Baikal Handbag Manufacturing, a full-service development and production partner for emerging and established brands. With deep expertise in domestic small-batch manufacturing, overseas production, materials, hardware, and costing, she helps designers build collections that are both beautiful and financially sound. Her work has supported projects ranging from Western luxury to government-funded initiatives using innovative leathers.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

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What if the real engine of modern luxury isn’t loud marketing—but meaning delivered consistently across every touchpoint? In this episode, Dr. Jessica Quillin, fashion strategist and PhD in 19th-century poetry, breaks down how elevated storytelling creates brands that feel unified on the site, in the feed, and in the store. She shares her journey from studying the philosophy of beauty to advising global fashion houses, revealing how emotions become experiences—and how experiences become communities that buy, return, and advocate.

Jessica takes us through the post-pandemic clutter of beautiful but disjointed brand moments: e-commerce that doesn’t guide, social feeds that don’t match the retail floor, and campaigns disconnected from values. Her antidote is both strategic and doable—codify your identity, then run small, disciplined pilots. Launch a three-post content series, read the data, refine, and repeat. From nostalgia-powered Gen Z engagement to experiential moments that spark belonging, Jessica shows how consistency across platforms is now one of the strongest moats in fashion and accessories.

💡 Key Takeaways:

1. Meaning Scales Faster Than Noise: Codified identity + emotional storytelling = real brand equity.
2. Pilot, Don’t Spray: Small experiments on single channels will sharpen your narrative—and your ROI.
3. Narrative Systems Win: Reusable “story bricks” keep your website, social, and in-store aligned and unmistakably you.

👤 Our Guest:

Dr. Jessica Quillin is a fashion strategist, brand storyteller, and co-founder of Quillin Consulting. With a PhD in 19th-century poetry, she bridges deep cultural insight with modern marketing strategy, helping luxury and fashion brands build cohesive, emotionally resonant identities across every platform.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

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What if the secret to growth isn’t chasing the next trend—but carrying a dream with enough grit to outlast them? In this episode, Adriana Castro shares how she turned Colombian craftsmanship and business discipline into a timeless accessories brand. Leaving a safe corporate path for design school, she transformed professors into mentors and built her first collection—and its production—from the ground up in Barranquilla. Adriana breaks down her hybrid strategy of pairing indigenous natural fibers with noble, long-lasting materials, and how stewardship programs like “certificates of adoption” can give accessories deeper meaning and legacy.

The conversation gets real about pricing, margins, and the danger of designing aspirationally without scale. Adriana opens up about balancing passion projects with profitability, identifying her true customer through data, and letting hero products carry the brand. From Sarah Jessica Parker rewearing the Eva Clutch to navigating the mental health side of entrepreneurship, Adriana’s story is both grounded and inspiring—a reminder that longevity comes from clarity, consistency, and care.

💡 Key Takeaways:

1. Design with Purpose: Pair heritage craftsmanship with modern functionality to create lasting relevance.
2. Price with Precision: Know your costs, protect your margins, and let data—not ego—guide decisions.
3. Sustain the Maker: Longevity in business starts with valuing the people and energy behind every piece.

👤 Our Guest:

Adriana Castro is the founder and creative director of Adriana Castro, a Colombian luxury accessories brand celebrated for its craftsmanship, sustainable practices, and timeless design. Her work bridges artistry and entrepreneurship, honoring her heritage while redefining what it means to build a brand with purpose and endurance.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

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What if the difference between a forgettable line and an enduring brand came down to a handful of details and a few brave decisions? In this episode, Steven Alan unpacks how a small Soho storefront became a global showroom, why discovery will always trump trade-show buying, and how clean distribution keeps both the magic and the margin intact. From recognizing Claire V’s voice in five self-sewn bags to cultivating independent designers who’d later define the modern accessories space, Steven shares how instinct, restraint, and precision build brands that last.

He also gets candid about scaling too fast—expanding from eight to twenty-three stores, adding overhead, and learning the hard way that growth without discipline can crush profitability. Post-COVID, he pared everything back, rebuilt around his core menswear, and reopened with a Chelsea studio that blends craftsmanship, curation, and calm. His playbook now? Specialize deeply, collaborate selectively, and let great product—not PR—do the talking.

💡 Key Takeaways:

1. Craft Creates Belief: Every zipper placement, stitch, and texture matters—they’re what earn a customer’s trust.
2. Scale with Purpose: Growth without clarity or discipline erodes the foundation of your brand.
3. Quiet is Power: Thoughtful distribution and organic word of mouth can build more enduring value than flashy marketing.

👤 Our Guest:

Steven Alan is a designer, retailer, and curator known for redefining modern American style through his namesake brand and visionary showroom. With a career spanning three decades, he’s launched and nurtured some of fashion’s most recognizable independent labels while championing authenticity, craftsmanship, and understated design.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

🔖 Hashtags:

#StevenAlan #HandbagDesigner101 #FashionBusiness #IndependentDesigners #BrandBuilding #RetailStrategy #Craftsmanship #SustainableGrowth #FashionPodcast #DesignDiscipline

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What happens when you walk away from Marc Jacobs and Calvin Klein—and bet on your own name instead? In this episode, Joy Gryson shares the bold pivot from corporate fashion to building a modern handbag brand that exploded in Korea and won a loyal global following.

She reveals how consulting bridged the leap, why she and her husband chose small Italian workshops over legacy factories, and how a park meetup with Steven Alan unlocked their sales pipeline. From the “It Bag” craze to mastering retail math and international strategy, Joy offers the real roadmap for scaling without selling out.

✨ 3 Takeaways:

1. Learn the math behind the magic — taste gets you noticed, but knowing costs, margins, and calendars keeps you in business.
   
   
   
2. Localize to globalize — success in Korea wasn’t luck; it was built on tailoring silhouettes, service, and merchandising to the market.
   
   
   
3. Bet on your own name, strategically — consulting, smart sourcing, and timing made her leap sustainable, not reckless.

Our Guest:

Joy Gryson is the founder and creative director of Gryson, Olivia Harris, and TriBeCa by Joy Gryson—brands known for their sophisticated balance of modern design and timeless craftsmanship. Before launching her own labels, she honed her skills at Marc Jacobs, Calvin Klein, and Coach, gaining a deep understanding of both design and business that would later define her entrepreneurial path. Her handbags have been carried by women around the world who appreciate understated luxury built with intention.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

🔖 Hashtags:

#HandbagDesigner101 #JoyGryson #FashionBusiness #ItBagEra #Entrepreneurship #HandbagDesign #BrandBuilding #WomenInBusiness #IndependentDesigner #MarcJacobsAlumni #DesignToRetail #MadeInItaly #FashionPodcast

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Ever wonder what it takes to turn a small retail dream into a lasting fashion empire? Clare V, founder of her namesake brand, proves that steady growth, not viral fame, builds a real legacy. Starting with a 500-square-foot shop in Silver Lake, Clare turned local roots into a thriving retail network by prioritizing people over transactions. From matching a friend’s salary to open her first boutique to hosting in-store events and community-driven experiences, she redefined what modern brick-and-mortar can be—authentic, intentional, and profitable.

Her strategic discipline is what sets her apart. Clare walks us through how she uses e-commerce heat maps to pick new locations, tests markets through pop-ups before signing leases, and balances wholesale for both cash flow and discovery. She shares how retail exclusives protect brand integrity, how data informs design and merchandising, and why the shift from “Clare Vivier” to “Clare V” became a masterclass in rebranding with grace.

💡 Key Takeaways:

• Growth works best when it’s deliberate, data-driven, and community-minded.
• Protecting your name and pricing builds long-term trust.
• Wholesale and retail can thrive together when strategy leads the way.

🎧 Listen now for a founder’s blueprint on sustainable success, creative resilience, and building a fashion brand that lasts.

Our Guest:
Clare V is the founder and designer behind Clare V, a California-based lifestyle brand known for its effortless French-meets-LA aesthetic, community-driven retail, and commitment to thoughtful growth.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

#ClareV #HandbagDesigner101 #SustainableGrowth #FemaleFounders #RetailStrategy #ModernLuxury #IntentionalDesign

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In an era dominated by DTC, what role do trade shows still play in building a fashion brand?

In this episode of Handbag Designer 101, we sit down with Matthew Mathiasen, Show Director of NY Now, to unpack why wholesale isn’t just relevant—it’s essential for emerging accessory brands looking for long-term growth, especially now with The “It Bag x NY NOW” new program.

With over 100 years of history, NY Now has evolved from a traditional gift show to a curated marketplace where boutiques and innovative designers connect. Matthew explains how specialty retailers are becoming brand champions, helping independent designers break into new regions, build community, and create consistent cash flow—with fewer strings than big-box retail.

💼 You’ll learn:
 👜 Why boutiques offer better margins, faster payments, and stronger loyalty
 🛒 How NY Now’s “The It Bag” section helps handbag designers showcase their hero products
 📦 How to prep for a trade show like a pro—from booth setup to buyer pitches
 🔁 The hybrid wholesale model: in-person connection + online ordering via Bulletin
 📣 Why knowing your brand story and supply chain readiness is key to wholesale success

Whether you're a first-time exhibitor or scaling up your sales channels, this episode offers the clarity and tactical advice you need to navigate today’s wholesale landscape.

🎧 Listen now and discover how to grow your brand through smarter retail relationships, and apply to be part of “The IT Bag x NY NOW.”

Our Guest: Matthew Mathiasson is the Show Director of NY Now, America’s longest-running gift and lifestyle trade show. With decades of experience in the wholesale space, he champions independent designers and works to create meaningful connections between brands and retail buyers both in-person and online.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and

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Ever wonder why some handbags turn heads while others disappear into the crowd? Cathy Schwartz-Shino—veteran of major handbag licenses and founder of Edit Accordingly—pulls back the curtain on what truly makes a brand unforgettable: a strong identity, the right partnerships, and attention to detail. Today’s shopper doesn’t wait for department stores to declare what’s in; they chase meaning and individuality. Whether it’s vintage, upcycled, or a fresh new silhouette, Cathy explains how licensing, royalties, and cohesive design DNA separate authentic brands from imitators. Her message is clear: success isn’t about copying luxury—it’s about owning your signature.

Key Takeaways:

• Authenticity Wins: True success comes from defining your own brand DNA, not replicating others.
  
  
  
• Strategic Growth: Regional strategy and selective partnerships fuel sustainable expansion.
  
  
  
• Creative Focus: Mood boards, collaboration, and local curation keep collections relevant and distinct.
  
  
  

🎧 Tune in for a masterclass on building longevity and luxury in an ever-changing accessories market.

Our Guest:
 Cathy Schwartz-Shino is the founder of Edit Accordingly, a consultancy that helps brands refine their creative and business strategies across the accessories space. With decades of experience leading handbag licenses for global brands, Cathy bridges design and commerce—helping companies craft products that resonate deeply with modern consumers.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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For Dawn Del Russo, building a career in fashion has been a journey of resilience, adaptation, and staying true to herself. With just $10,000 in savings—partly from communion money she’d carefully saved—she launched Bella Dawn boutique without formal training, diving into trade shows and pricing with sheer determination and countless hours of research. A surprise feature on Fox Good Day New York brought her first big sales surge, along with a crash course in scaling without infrastructure.

When broadcast opportunities began competing with her retail business, Dawn made the tough decision to close her beloved boutique—a move that ultimately led to her thriving career as a QVC personality, representing brands like Marc Fisher and Rebecca Minkoff. Through it all, she’s stayed committed to authenticity, embracing her strengths, turning down misaligned opportunities, and building her Live the Glamour brand as a platform rooted in genuine passion for fashion and business.

💡 Key Takeaways:

• Success often comes through pivots—knowing when to let go of one dream to embrace another.
• Media moments can transform a business overnight, but preparation matters.
• Authenticity isn’t just a value—it’s a growth strategy.

🎧 Listen now for lessons in resilience, brand evolution, and building a career grounded in authenticity.

Our Guest:
 Dawn Del Russo is the founder of Live the Glamour and a QVC personality who has represented leading brands while building her own platform. From boutique owner to media personality, she’s navigated every stage of entrepreneurship with adaptability, authenticity, and style.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Ever wonder how a personal story becomes a global brand? Peter Gryson, co-founder of Joy Gryson, shares his journey from corporate fashion to building a handbag label that stands out in a crowded market. From retail floors to a VP role at Calvin Klein, his path reveals how determination, adaptability, and vision can turn obstacles into opportunity.

"I wanted to be successful, and that became my objective." That drive fueled Peter’s rise—and later, the creation of Joy Gryson with his wife, Joy. Together, they built a brand rooted in design passion, sharp market awareness, and an ability to evolve with consumer demand.

Key Takeaways:

• Resilience Wins: Fashion is full of setbacks, but perseverance and adaptability open new doors.
  
  
  
• Power of Partnership: Collaboration with designers and manufacturers is the backbone of quality and innovation.
  
  
  
• Market Awareness Matters: Tuning into consumer shifts is essential to staying relevant worldwide.
  
  
  

🎧 Tune in now for insights on building a brand that balances creativity, strategy, and global growth.

Our Guest:
 Peter Gryson is co-founder of Joy Gryson, a handbag brand with strong traction in Asia and beyond. With decades of experience in trend forecasting, brand development, and fashion leadership, he brings a unique perspective on how creativity and business acumen can drive long-term success.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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Ever wonder why it’s so hard to break into the accessories world? Karen Giberson, President of the Accessories Council, pulls back the curtain on an industry made up of specialized silos that rarely connect. From Macy’s competitive executive training program to navigating the stigma of QVC, her path shaped a mission to create meaningful connections across accessory categories.

"I’d rather put my product in the trash than sell it to you." That early rejection in television retail revealed the uphill battle Karen faced—but also pushed her toward building the Council, where for over two decades she’s been breaking down barriers, championing collaboration, and proving that networking is non-negotiable.

Key Takeaways:

• Fragmented Industry: Accessories thrive in silos—footwear sizing, eyewear regulations, jewelry sourcing—but collaboration sparks breakthroughs.
  
  
  
• Networking Is Power: With 100+ opportunities annually, Karen believes success depends on showing up, asking for help, and making connections.
  
  
  
• Cross-Pollination Wins: Innovation often comes when designers look beyond their lane—like handbags borrowing from jewelry hardware or even automotive design.
  
  
  

🎧 Listen now for insider lessons on breaking into—and thriving in—the world of accessories.

Our Guest:
 Karen Giberson is President of the Accessories Council, a non-profit trade organization supporting designers and brands across categories from handbags to eyewear. With decades of experience spanning retail, TV, and advocacy, she’s dedicated to uniting a fragmented industry and creating opportunities for designers to connect, grow, and succeed.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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As we continue the journey of what it takes to build a luxury handbag brand from scratch the harsh realities of the industry, we pick up where we left off with Julie Deane, and her difficult choice to sell her company. This is precisely the thrilling journey Julie Deane, founder of the Cambridge Statue Company, unravels with us. We take a deep dive into the complex world of the handbag business, learning about the trials of selling, the betrayal of manufacturers, and the courage it took for Julie to take control and become her own manufacturer. This story of resilience and innovation shines a spotlight on the unexpected opportunity that a Google Chrome advert presented, reflecting the success of the company's adept use of technology. 

Does the thought of navigating various challenges such as Brexit, the pandemic, and the quest for the right investors sound daunting? Julie shares how she faced these hurdles head-on while establishing a luxury handbag brand. She also opens up about her ultimate decision to sell her company to a French group that values British manufacturing, ensuring job security for her employees. In our closing chapter, we engage in a heartfelt talk about the highs and lows of being a handbag designer. Julie shares some invaluable advice for anyone considering this career path and emphasizes the unique and exciting experiences it brings. These captivating insights are a must-listen for anyone interested in the behind-the-scenes reality of the handbag industry. Don't miss out, and remember to leave us a rating and review!

Follow Julie:

https://www.instagram.com/julie_deane/

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“Have you ever wondered what it takes to create and scale a handbag brand? Quickly? Well, prepare to find out in this fascinating chat with our guest Julie Deane, the brains behind the Cambridge Satchel Company. Julie shares her journey from a humble start, fueled by her mother's support, to making a mark in the world of handbags, focusing on the satchel's practical appeal. Join us to explore her intriguing life, living between Cambridge and the West Coast of Wales, where her garden's quince tree has become a community hub.

The conversation takes a twist as Julie offers insights into the business side of her handbag journey. She opens up about identifying a gap in the market for school satchels and how her mother’s early endorsement of her work-from-home lifestyle paved the way. Listen in as she recounts fascinating tales of convincing a skeptical manufacturer to produce her satchels, and the subsequent rush to find additional manufacturers to meet the demand for her bags.

In the final part of our chat with Julie, we delve into the complexities of scaling a handbag brand. She shares stories of her challenges, ranging from photographing bags for her website to dealing with knockoffs of her designs. Tune in to hear about her ingenious solution for showing the size of her bags using a banana for comparison and the defining moment when the New York Times labeled her bags a 'street style bag'. Julie's story is a testament to the power of determination and entrepreneurship, providing a wealth of inspiration for aspiring designers and entrepreneurs.” This is only Part 1. Stay tuned for the second half of Julie’s journey of what happens next.

Connect with Julie Deane:

https://www.linkedin.com/in/cambridgesatchel/ 

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What happens when an environmental lawyer trades the courtroom for the world of fashion? For Jimena Suarez, founder of From Sentient, it means creating vegan handbags that blend Mexican craftsmanship, innovative materials, and ethical values—without sacrificing style. Sixteen years after going vegan, she saw a gap in the market for beautiful, high-quality accessories that align with her values.

Her path took her from advocating for gender equality and animal rights to studying social entrepreneurship at Berkeley, where From Sentient took root. Today, her brand redefines sustainable luxury through thoughtful design and artisan collaboration.

Key Takeaways:

• Desirability Drives Success: Purpose alone isn’t enough—people must want the product.
  
  
  
• Innovation Takes Time: Like the iPhone, great design evolves through research, iteration, and patience.
  
  
  
• Craft + Ethics: Partnering with skilled artisans transforms vegan materials into luxurious, culturally rich handbags.
  
  
  

🎧 Listen now for a story of innovation, ethics, and style converging in fashion’s future.

Our Guest:
 Jimena Suarez is the founder of From Sentient, a Mexican-based vegan handbag brand merging ethics with aesthetics. Formerly an environmental lawyer, she collaborates with artisans trained in traditional leather craftsmanship to create elegant, innovative vegan bags like the flagship Raíz (“roots”) collection.

#WomenInBusiness #FashionInnovation #VeganHandbags #SocialEntrepreneurship #HandbagDesigner101 #MaterialInnovation #LuxuryAccessories

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

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