Hammer Down: The SEMA Hot Rod Industry…

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https://www.sema.org/hria
16 shares
https://www.sema.com/hria
4 shares
https://www.performanceracing.com/
2 shares

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Show Vs. Go - Jonathan Goolsby and Eddie Denkenberger Share Perspectives on the SEMA HRIA Hammer Down Podcast!

Wednesday, October 16, 2024 • Duration 37:26

Show Vs. Go - Jonathan Goolsby and Eddie Denkenberger Share Perspectives on the SEMA HRIA Hammer Down Podcast!

Two top builders share insights on managing projects and customers on different levels!

This episode of Hammer Down, the Official SEMA Hot Rod Industry Alliance (HRIA) Podcast hosted by Kevin Oeste and HRIA Chair and HushMat & ZyCoat Owner Tim McCarthy chat with Eddie Denkenberger of Superior Autoworks and Jonathan Goolsby of Goolsby Customs on some key considerations when building custom cars going for the top awards, versus cars built primarily to drive!

Join Eddie and Jonathan as they:

Share insights on the different build strategies of Ridler, Slonaker, AMBR and SEMA builds vs. building cars people want to drive rather than show.
Discuss ways to communicate with customers on ultra high level builds.
Share experiences on why having strong manufacturer relationships are important for success.

This episode is great for builders looking to aim for the top shows and awards, and also for manufacturers to learn more about what custom car builders face on these kinds of projects.

Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.

So buckle up, rev your engines, and join us on this thrilling ride through the world of hot rodding. Welcome to Hammer Down!

https://goolsbycustoms.com/

https://www.facebook.com/SuperiorAutoworksde/

https://www.sema.org/hria

#SEMA #HRIA #HotRodIndustry

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Fake Parts, Real Problems: Manufacturers Fight Fake Hot Rod Parts on Hammer Down!

Season 3 · Episode 1

Friday, February 13, 2026 • Duration 38:17

Fake Parts, Real Problems: Manufacturers Fight Fake Hot Rod Parts on Hammer Down! The Official SEMA HRIA Podcast

Host Kevin Oeste sits down with Jeff Grantmeyer (Borgeson Steering) & Brian Downard (Lokar Performance) to expose the rising problem of counterfeit & knockoff hot rod parts flooding online retailers. From fake steering boxes & missing springs to warranty scams & safety risks – they share real stories, how they're fighting back, and crucial tips to make sure you're getting GENUINE hot rod parts and quality.

The conversation highlights challenges manufacturers face from fake products sold on platforms like eBay and Amazon, including:

Customers unknowingly buying inferior knockoffs that use stolen part numbers, photos, or "equivalent to" phrasing in listings to appear in searches.
Real-world examples of warranty fraud, such as missing components (e.g., return springs on e-brake cables, altered MSD boxes), swapped inferior parts for credit returns, and customers receiving help for non-genuine products.
Safety concerns with critical components like steering gears, throttle cables, and drive-by-wire systems, where cheap copies lack proper R&D, testing, and liability coverage.
Manufacturers share tactics they've adopted: requiring proof of purchase/photos for warranties, branding/laser-etching/date-coding parts, listing authorized dealers on websites, and reporting fraudulent listings to eBay/Amazon (though it's often a "whack-a-mole" battle).
Tips for consumers and builders: Buy from authorized sources, compare photos/details to official product images, avoid deals that seem too good to be true, check for branded packaging/castings/engravings, and register warranties when possible.
Positive outlook: Both companies report strong sales, ongoing innovation to stay ahead, and recent policy changes (e.g., elimination of the de minimis exemption for low-value imports) that may help reduce cheap overseas knockoffs.
The episode emphasizes education, due diligence, and supporting American-made quality to protect brands, builders, and enthusiasts in the long-term health of the hot rod industry.

Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!

Wednesday, December 17, 2025 • Duration 01:00:01

Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!

On this episode of Hammer Down! The Official SEMA HRIA Podcast, Kevin Oeste dives into the world of automotive merchandise, branding strategies, hot rod industry insights, SEMA Show behind-the-scenes, apparel design tips, and more with special guest Tim Sousamian of Traders ABM. Tim shares his journey from truck accessories to running massive pop-up merch ops at SEMA and events all over the country.

Key topics covered:

How to start small with branded merch without overcommitting inventory
Avoiding common pitfalls like over-relying on logos and matching quality to your brand's image
The risk-reward of event merchandising, including on-site manufacturing in custom rigs
Turning merch into a profit center or marketing tool for hot rod shops and builders

Funny moment: Kevin admits to wearing more SEMA gear than his own brand's stuff – his wife cringes, but it's great promo!

Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.

Subscribe today for more!

More about the SEMA Hot Rod Industry Alliance:

https://www.sema.com/hria

Traders ABM:

https://www.tradersabm.com

PRI President Mike Good on Hammer Down! on the SEMA HRIA Podcast

Thursday, December 4, 2025 • Duration 59:16

Hammer Down: The SEMA Hot Rod Industry Alliance Podcast With Guest Mike Good of PRI

Join Hammer Down! Host Kevin Oeste chatting with PRI President Michael Good about the buzz around the 2025 PRI Show and how it powers the hot rod and racing worlds.

They discuss:

Preview of the massive PRI Show in Indy, with over 1,060 exhibitors and groundbreaking innovations in the Featured Products Showcase.
How PRI connects with the hot rod industry, from advocacy on noise ordinances to new products and track initiatives
Sim racing's rocket-ship growth and its role in attracting next-gen talent to motorsports.
Tips for exhibitors to maximize ROI, plus new show features like the PRI Paddock and Hall of Fame inductions.

Tune in now on your favorite podcast platform and gear up for PRI!

This episode is a must-listen for any Hot Rod builder, manufacturer, or shop owner interested visiting or displaying at the PRI Show in Indianapolis, IN.

Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.

So buckle up, rev your engines, and join us on this thrilling ride through the world of hot rodding. Welcome to Hammer Down!

Performance Racing Industry (PRI): https://www.performanceracing.com/
SEMA HRIA (Specialty Equipment Market Association): https://www.sema.org/hria

#HammerDownPodcast #SEMA #PRI #HotRodIndustry #Motorsports #Racing #SimRacing #HRIA #SEMAHRIA

Event Success with Gary Case of the Triple Crown of Rodding | SEMA HRIA Hammer Down! Podcast

Season 2 · Episode 3

Friday, September 26, 2025 • Duration 56:36

Event Success with Gary Case of the Triple Crown of Rodding | SEMA HRIA Hammer Down! Podcast

Gary Case is no stranger to organizing and participating in automotive events, building award winning hot rods and trucks, and selling parts. On the latest "Hammer Down" podcast, Case joins host Kevin Oeste to chat about his journey from building hot rods at age 15 to co-founding the highly successful Triple Crown of Rodding event with Bobby Alloway. Gary shares the secrets to his success, including the importance of giving back, providing a premium vendor experience, and staying passionate about the industry.

Tune in to hear:

How Gary got started building hot rods
The launch of Stylin' Concepts and selling parts at events
Gary's event history from the Sport Truck Nationals to the Hot Rod Power Tour to the Triple Crown of Rodding
The importance of long-term relationships in business
Tips to be successful as an exhibitor at automotive events
Why they give back to their vendors, exhibitors, and partners
Gary's take on the current health of the hot rod industry

… and a LOT more!

Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.

https://www.sema.org/hria

https://www.triplecrownofrodding.com

#SEMA #HRIA #HammerDownPodcast #TripleCrownOfRodding #HotRodIndustry #CarShow #AutomotiveEvents #EventPromoter #HotRods

What exactly is SEMA and the Hot Rod Industry Alliance and what do they do? SEMA 101 | Hammer Down Podcast

Season 2 · Episode 2

Wednesday, September 17, 2025 • Duration 37:10

What exactly is SEMA and the Hot Rod Industry Alliance and what do they do? SEMA 101 | Hammer Down Podcast

This episode of Hammer Down hosted by Kevin Oeste sheds answers the question "Just what exactly is SEMA and what do they do?" with special guests SEMA Board Of Directors Member and Hot Rod Industry Alliance (HRIA) Past Chair Tim McCarthy and current HRIA Chair Jeff Grantmeyer. Tune in as they:

Define Trade Associations and what they do
Share the purpose of the Specialty Equipment Market Association (SEMA) and how the association is structured
Clarify the roles of the all-volunteer SEMA Board Of Directors and how a person is elected to the Board
Chat about the SEMA Councils and Networks, what they are, and the Hot Rod Industry Alliance (HRIA) in specific
Discuss the benefits of membership to SEMA and a Council like the HRIA
Share how people in the automotive aftermarket industry can get involved with SEMA and the HRIA

… and a LOT more!

Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.

https://www.sema.org/hria

#hria #podcast #sema #hotrod #hotrodindustry #carpodcast #semapodcast #hammerdown

Hammer Down: The SEMA Hot Rod Industry Alliance HRIA Podcast – Details, episodes & analysis

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Hammer Down: The SEMA Hot Rod Industry Alliance HRIA Podcast – Details, episodes & analysis

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