Explore every episode of the podcast Gym Business Coach Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Body Composition Chat With InBody | 29 Aug 2024 | 00:36:28 | |
"This can’t be right!" Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right. It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health. Yes, there is! In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym. Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company. InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey. In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI). It might sound like a cliché, but you really don’t want to miss this episode. Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape. Don’t let your competition leave you behind – let’s dive in! Key Takeaways:
Additional Resources: - Check out InBody - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Stretch Your Revenue With Evans Armantrading Jr. | 27 Aug 2024 | 00:33:06 | |
Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever? Well, maybe not forever, but definitely longer than you might think. In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more. Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle. And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful? Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing. Curious? Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses. You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in! Key Takeaways:
Additional Resources: - Unlock your gym’s potential with CNU Stretch - Join the waitlist for tickets to the 2024 FitPro Growth Summit - Win an InBody 380 body composition scanner - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| 6 Week Challenge - The Rise & Fall (Part 2) | 25 Jul 2024 | 00:30:06 | |
Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership. This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program. As you see, it's all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues. But what seems like a quick fix could easily turn into a business nightmare because these short-term gains come at a high cost. You'll spend more time and money on marketing and sales, trying to keep up with the constant turnover. Also, these challenges often attract the wrong type of clients who leave after the challenge, either due to unmet goals or after achieving their short-term objectives. On the other hand, running these challenges can strain your gym systems, overburden staff, and disrupt your gym's culture. And let's not forget the ethical dilemma – these challenges mostly promote a quick fix that isn't the long-term solution your clients need. At the end of the day, the challenges can damage your gym's reputation. Tim tested this controversial model back in 2016 and discussed the results and 6-week challenges with Randy in an episode almost five years ago. This week, they're revisiting the topic. Have their views shifted since then? Tune in to find out! Key Takeaways:
Additional Resources: - Check out Part 1: 6 Week Challenge - The Rise & Fall - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Are Your Coaches Putting You At Risk? | 14 Sep 2023 | 00:24:44 | |
Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim recently spoke with. Those young men stepped into a gym model that, on the surface, seems efficient but has some lurking pitfalls. It is a personal training gym, which also functions as a big box. They offer a variety of training formats, from one-on-one sessions to team training and semi-private setups. With seven or eight coaches mostly focusing on one-on-one training, they have fallen into a structure where each coach has a unique roster of clients. These aren't clients the coaches brought with them; the gym assigned these clients as they sold memberships. Now, you might ask, "What's the problem with that?" Well, there are numerous reasons why this model could be putting gym owners at risk. And yes, some of these pitfalls have already manifested for these young entrepreneurs. But it's not all doom and gloom. The three-hour coaching call Tim had with these owners wasn't just about pointing out problems. They discussed challenges and crafted a comprehensive action plan and a clear roadmap for the future. With Tim's guidance, these gym owners are on a path that promises their business model will be transformed in just eight weeks, placing the control firmly back in the hands of the gym owners. So, are you a gym owner wondering if your current model might be putting your business at risk? Or are you simply curious about the potential pitfalls in the world of fitness entrepreneurship? Tune in for this episode as Tim and Randy highlight all the risks your coaches might expose you to and how to navigate away from such positions. Let’s dive in! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Are Lockdowns Coming Back? | 12 Sep 2023 | 00:25:46 | |
According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it. Thinking back to the first round of COVID, a lot of the stuff they told us to do just didn't pan out the way they said it would - masks, vaccines, closing up shops… but then places like Walmart kept going like nothing happened. That seemed quite unfair, especially for the gym owners. And it's pretty clear that people in power like telling us what to do. So, how are you going to handle it this time? That’s the very topic of this episode - to raise awareness. It feels even more important now than the first time to get ready for whatever comes next. And it seems that this time, a lot of people aren’t keen on following the same old playbook. Here’s the thing: How you see COVID and how it impacts your day-to-day, especially if you run a place like a gym, is deeply rooted in your beliefs. Of course, nobody wants people sick, hurt, or passing. But at the end of the day, the data from everything that we went through in the first round completely contradicts everything that they forced upon us. So, this is your opportunity to decide what side of the coin you're going to be on. Join Tim and Randy as they offer their perspective on what they, as gym owners, are going to do in the case of new lockdowns. Tune in now! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Profit First for MicroGyms w/ John Briggs | 07 Sep 2023 | 00:36:49 | |
Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" book, subtitled "The New Workday Standard of Creating More by Working Less." John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor real estate investors, dentists, and landscape professionals. At this point, there are more than 10 derivative books. He's on a quest to protect unfairly treated taxpayers from massively overspending on taxes. So, if you're a business owner looking to retain more of your hard-earned money and build long-term wealth, John Briggs is your guy. Tune in for this interview Tim and Randy had with him on how to leverage tax codes to your advantage. He shared four immediate tax mitigation tips for gym owners, along with many more strategies to ensure you pay only what you owe and not a penny more. And remember, if you're paying a penny more, it's on you, right? Join them, and let’s avoid that pitfall! Key Takeaways:
Additional Resources: Follow Incite Tax on social media: Join Profit First for Microgyms Facebook group - - - - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| How to Optimize Your Gym’s Weak Points and Boost Conversion Rates | 05 Sep 2023 | 00:25:06 | |
In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey. Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. Essentially, that's throwing the baby out with the bathwater. Why does this happen? Each step in your conversion process - from lead acquisition and booking an appointment to member sign-up - has its own conversion percentage. If you're not tracking these percentages, you're flying blind. So what's the solution? Optimization. Instead of scrapping a generally well-functioning system due to one problematic area, focus on refining that weak link. A minor tweak could be all you need to massively improve your overall conversion rates. Even if you're not a marketing whiz, understanding your business metrics and knowing which aspects affect your conversion percentages is essential. It's not just about knowing where you're going wrong; it's also about knowing where you can go right. Tune in for this episode and let Tim and Randy show you how to pinpoint your weak link and transform it into a potential game-changer for your gym. Let's dive in! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Two Types of Clients | 31 Aug 2023 | 00:12:54 | |
Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele. For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts. However, they got only 15 sign-ups for this cost-free event, leading them to cancel the whole thing. In contrast, they had no trouble attracting 100 attendees for a Thanksgiving event just five years ago. So what changed? Well, the failure of the Memorial Day event wasn't really a flop; it was more of an eye-opener. Over the years, the gym has transitioned from focusing on large group boot camps to primarily offering semi-private training sessions. This shift doesn't just affect the workouts; it also changes the social dynamics among members. In this episode, Tim and Randy delve into the differences between clients who prefer semi-private training versus large-group sessions, explaining why it's crucial to understand your clientele for improved service. Keep in mind: it's not always about what you're offering; sometimes, it's about who you're offering it to. Tune in now! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| SOP - The Boring Thing You Need to Do | 29 Aug 2023 | 00:17:31 | |
The topic of this episode is something most gym owners try to avoid - standard operating procedures. Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’re pure magic. Here’s why… Instead of viewing SOPs as a boring chore, think of them as a golden ticket to escape your everyday grind, especially when every moment of your day feels packed. To step away from the grind, you need to train others to do what you do. And for that? You need an SOP, a detailed playbook that encapsulates the essence of your business. But the beauty of SOPs isn't just the immediate relief they offer. They can transform your business into a genuine, sellable asset, not just knowledge trapped in your mind. Because potential buyers aren't interested in what you know; they want replicable processes that you’ve documented. Even if selling isn't your goal, SOPs allow you the luxury of enjoying your business's success without being anchored to your desk. Yes, SOPs can seem tough and tedious, but the benefits are crystal clear. Tune in to this episode, where Tim and Randy discuss how gym owners can effectively use SOPs. Let’s dive in! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Don't 'Just Do It’ | 24 Aug 2023 | 00:10:46 | |
Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.) All these offerings come at a low price of $99 a month for unlimited workouts. This move shows that Nike, a giant corporation with vast backing and a massive marketing budget, is stepping into the fray. They might shake things up, especially in places like West Hollywood or Newport Beach in California. If you operate a large group training studio, it might seem they're aiming for your clientele. However, for those running a semi-private training studio with a distinct concept, there's no cause for alarm. Among the gyms we collaborate with that focus on semi-private training, this development is a non-issue. Why? Tune in to find out because, in this episode, Tim and Randy explore whether Nike is genuinely diving deeper into the boutique fitness studio market or if there's a different marketing strategy at play. Let’s find out! Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| 7 Steps To Switch To Semi-Private Training | 22 Aug 2023 | 00:25:05 | |
The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’ Firstly, it's important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach. One of its greatest advantages is that it's a simpler and more effective approach than offering a myriad of confusing packages. It also presents fewer risks than, for example, strength training in a large group setting. There's a common misconception that 'more options' equates to 'better service.' However, overloading with options often brings more challenges than benefits. In this episode, Tim and Randy point out the benefits of focusing on a few key areas rather than spreading oneself too thin. They also share a clear roadmap consisting of seven steps to transition successfully to a semi-private training model. Key Takeaways:
Additional Resources: - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| How Employees Make Money | 17 Aug 2023 | 00:24:44 | |
In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications. A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation. However, this overlooks a fundamental aspect of business and value creation. While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business. In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation. Key Takeaways - Education vs. experience in the fitness industry (00:45) - Gym business value creation (03:57) - If it doesn't make dollars, it doesn't make sense (05:57) - The business side of fitness (06:55) - Creating clear expectations for your coaches (13:36) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Your Exit Strategy | 15 Aug 2023 | 00:23:03 | |
Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business. In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner. Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration. This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold. In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly. They explore the significance of systems and processes in making your gym business more attractive to potential buyers. Key Takeaways - Self-employed vs business owner (01:05) - Built to sell (05:26) - Who not how (08:02) - The value of a business (13:03) - Systems to bring a repeatable client experience (13:39) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Are Your Partnerships Symbiotic? | 23 Jul 2024 | 00:13:57 | |
Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell. Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings. For instance, adding stretch therapy to gym services perfectly meets clients' needs. It also gives gym owners complete control over the service quality and delivery, while also making great use of the gym space. Plus, stretch therapy is a perfect complement to personal training. In fact, it has already gone mainstream because of the real benefits it offers. Want to learn more? Join Tim and Randy as they explore the untapped potential of stretch therapy and share a strategy that could transform your gym's offerings and open up another revenue stream. Tune in now! Key Takeaways:
Additional Resources: - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Only Two Numbers That Matter | 10 Aug 2023 | 00:16:51 | |
In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business. However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta. In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business. By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity. Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue. Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue. Tune in to this episode to learn more about these key metrics and how to use them to grow your business. Key Takeaways - Simplicity wins (00:27) - Return on Adspend (1:39) - Why cost per lead is irrelevant (02:36) - What is the Delta metric? (07:12) - Focus on memberships and recurring revenue (10:20) - How to double your income (12:49) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Ozempic Effect | 08 Aug 2023 | 00:15:54 | |
In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss. This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss. The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort. The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry. As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition. We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health. However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging. In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results. Key Takeaways - Ozempic for weight loss? (01:46) - The psychology of the fitness consumer (05:32) - The power of belief (07:00) - Why gym owners should be fighting Ozempic (12:11) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| How To Remove The Fear Of Raising Rates | 03 Aug 2023 | 00:19:56 | |
As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability. However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates. One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision. Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices. In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business. Key Takeaways - When to raise rates (01:24) - Should you go for a global rate increase (04:11) - How to mitigate the fear of raising rates (06:25) - The math equation to win (06:58) - Red ocean vs. blue ocean (11:07) - Member count vs. Gross revenue (13:45) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Changing Your Business to Fit Your Employees | 01 Aug 2023 | 00:22:41 | |
As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success. However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies. As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction. An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches. In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team. Key Takeaways - The pay-as-you-go model (03:21) - You fall to the level of your systems (07:15) - Team development and leadership (09:53) - Don't change your schedule to appease employees (16:04) - Employees cannot dictate to your business (18:39) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| If I Had to Do It Again | 27 Jul 2023 | 00:30:28 | |
Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors. From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success. So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you. If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success. By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity. Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market. Key Takeaways - Location, location Location (05:35) - Semi-private training model (10:04) - Programming for a higher price point (15:34) - Semi-Private Pro App (19:38) - Automation is your friend (20:55) Additional Resources - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| This Is The Way | 25 Jul 2023 | 00:33:26 | |
Transitioning to a semi-private training model can be a game-changer for gym owners. By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients. Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training. Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages. Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach. With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market. Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients. In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition. Key Takeaways - Why Semi-private is the way (01:01) - How to tap your toe into semi-private (07:30) - Do not say your clients won't transition (10:38) - How to stand out from the competition (18:19) - Programming for semi-private (21:52) - Built to deliver (22:47) - The glass ceiling of your business (29:49) Additional Resources - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Finding Your Unicorn | 20 Jul 2023 | 00:26:43 | |
In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business. While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations. In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis. By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward. To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations. Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward. Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. Key Takeaways - How to replace yourself as a gym owner (06:07) - Skillsets that make a good fitness director (07:53) - The roles of a fitness director (13:52) - Delegate and automate (18:21) - Finding the right person for the role (21:18) Additional Resources - Directing Fitness: Redefining the Fitness Director Role for the Training Studio: https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Man in The Mirror | 13 Jul 2023 | 00:36:59 | |
In the world of fitness business, taking action and implementing effective strategies is essential for long-term success. In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth. Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge. They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks. While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach. Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success. Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress. Tune in and unlock the key to long-term success in your gym business! Key Takeaways - Parallels between gym owners and fitness clients (01:38) - The diet starts on Monday mentality (04:59) - Take action now (09:09) - The benefits of having a business coach (16:26) - Audit your time (21:27) - Eliminate, automate, delegate (24:10) - Give yourself the same advice you give your clients (34:48) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Laser Focused Growth | 11 Jul 2023 | 00:30:09 | |
The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers. The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements. Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists. However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads. It's worth noting that elements of this personalized marketing already exist. For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content. But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds. Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today. Tune in to learn more! Key Takeaways - Segmenting leads using AI (01:15) - Knowing your avatar client (07:53) - Identifying your avatar clients’ interests (09:27) - You have to know who you are serving (12:54) - Every lead costs you, even those that aren’t a good fit (16:23) - A systematized approach creates a consistent experience (23:43) - It doesn’t take much to win (27:10) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the | |||
| Recovering from Front-Loaded Sales | 06 Jul 2023 | 00:19:57 | |
In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends. Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships. While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base. Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability. Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat. In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business. Key Takeaways - The problem with front-end offers (01:39) - Systematically training clients at a higher ticket price (06:05) - Building a reliable and sustainable gym business (08:07) - 20-mile march consistency (12:02) - What's the end goal of your business (15:08) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Data Drives Hard Decisions | 18 Jul 2024 | 00:20:09 | |
Faced with a tough choice in your business? Data could be the key to making the right call. A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady. An analysis of client retention data was the only way to figure out a solution. What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing clarity, it was time to decide to move to the semi-private training model. Even though some people didn't like it, it was the best decision for the business. That's just one example of how data can help gym owners make the hard decisions. In this episode, Tim and Randy explore how data can inform and guide decision-making, even in the most challenging situations. Join the conversation! Key Takeaways:
Additional Resources: - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Urgency and Success | 04 Jul 2023 | 00:11:47 | |
If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency. Urgency fuels action, propelling individuals to make things happen and seize opportunities. Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake. Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain untapped. Aspiring gym owners, for example, must embrace urgency to propel their businesses forward. Those who embrace urgency and consistently take action are more likely to overcome obstacles, achieve their goals, and realize their potential. In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life. Key Takeaways - Urgency - The X factor of success (01:51) - The 2 most valuable traits of an entrepreneur (02:47) - Action trumps perfection (04:03) - The biggest mistake you can make as an entrepreneur (06:28) - Make a decision and go hard (09:34) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Transactional Client | 29 Jun 2023 | 00:12:25 | |
There are different types of fitness clients with unique motivations and expectations. One particular type is the transactional client. These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine. Transactional clients typically have limited emotional attachment to the business or service they engage with. Effectively managing transactional clients requires a different approach compared to other types of clients. In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business. Key Takeaways - Growth Summit replay (01:29) - Who is a transactional client (02:07) - The lifestyle client (04:01) - How to deal with a transactional client (05:02) - You can’t change the marketplace (06:26) - Don’t fight transactional clients (08:13) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Growth Summit Recap | 27 Jun 2023 | 00:16:00 | |
Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023. The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth. But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees. Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year's Growth Summit, a transformative experience that left a lasting impact on all attendees. Key Takeaways - How to get the Summit's replays (01:04) - The planning stage of the Growth Summit (3:03) - The attention to detail (5:35) - The biggest takeaway from the event (7:44) - What's possible in your business (9:35) - Speaker lineup at the Summit (10:18) - The power of the numbers (11:17) - Brand new class at the Iron Circle (13:49) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Adjusting Your Thermostat | 22 Jun 2023 | 00:18:07 | |
In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success. Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business. Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level. Most gym owners have their internal thermostats set too low. They don't believe they can achieve greater success in their business. The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities. Feel like you need a new thermostat? Tune in to this episode for real-life examples of what's possible in your gym business! Key Takeaways - Where's your thermostat set? (01:35) - It all begins with the internal belief system (05:00) - The Roger Bannister effect (07:22) - Mindset shift for success (11:53) - Comfort is the enemy of growth (14:27) - Change the belief of what's possible (15:39) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Break up- Breaking up With Your Clients the Right Way | 20 Jun 2023 | 00:12:48 | |
In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways. Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial. By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression. This sets the stage for them to speak highly of your business, even if they didn't achieve their desired outcomes. In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects. Key Takeaways - The breakup with your clients (03:07) - Perceived value vs. true value (04:43) - The value of leaving in good terms (05:40) - Is it in the client's best interest (07:12) - Do the right thing (11:16) Additional Resources - Relive Every Session of the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| High Ticket | 15 Jun 2023 | 00:26:21 | |
The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors. Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions. The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat. The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales. However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model. At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses. Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue. Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them. Key Takeaways - The rise of high ticket offers (02:02) - Are you using high ticket offers to compensate for shortcomings? (03:56) - Gym business big advantage (06:09) - Are you charging enough? (07:57) - Monthly recurring revenue > base operating expenses (09:16) - Can you facilitate a high-ticket program? (13:56) - Do you have a business or a job? (20:00) Additional Resources - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Short Game Vs. Long Game | 13 Jun 2023 | 00:20:19 | |
Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions. When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions. These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue. While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability. A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses. In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making. Key Takeaways - Cash flow challenges in a gym (00:27) - Avoiding cash flow emergencies (03:14) - Forecasting ahead in your business (04:30) - You have to play the long game (08:21) - Slow, steady growth for long-term success (10:07) - Don’t compromise your business (14:34) Additional Resources - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Secret Element You're Missing | 08 Jun 2023 | 00:27:30 | |
At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients. Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences. However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients. A well-designed delivery system creates a remarkable customer experience. In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience. Join Tim and Zach as they delve into the world of semi-private programming, client experience, how gyms can differentiate themselves in a competitive industry, and what we have been doing behind the scenes! Key Takeaways - What is the delivery system in your gym (00:58) - Fitness programming from a business perspective (03:20) - The concept of muscle confusion and branding around it (10:22) - Concept, tangible product and experience (11:19) - The Movement Matrix – our concept for semi-private programming (16:42) - How to beat your competition (20:52) Additional Resources - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| What's Next | 06 Jun 2023 | 00:15:40 | |
As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities? This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren't too tough. A few years ago, Tim found himself at a crossroads, wondering what's next. The gym was doing well, providing a good lifestyle, but deep down, he knew there was more to explore. He looked around the industry, searching for groups of gym owners who were playing at a higher level and were asking the same questions. To his surprise, such a group didn't exist, and he knew he had to create one. That's how the Iron Circle was born back in 2019. The Iron Circle is a community of high achievers, gym owners who are hungry for more, who constantly ask themselves, "What's next?" They've reached a level where their gyms are running smoothly, and they've started exploring new avenues—expanding their fitness empire, venturing into other businesses, making investments, and more. The possibilities are endless. Key Takeaways - History of the FitPro Growth Summit (00:23) - Tim's story (02:07) - What's next for gym owners (03:43) - Is the gym business your final career (10:45) - We help gym owners win (11:38) Additional Resources - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Your Fitness Website | 01 Jun 2023 | 00:18:00 | |
Having a website is crucial to the success of your fitness business. A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business. In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it's clear that neglecting to create a website is a detrimental mistake. But not all websites are created equal. Some go further than looking pretty and play a huge role in bringing in leads and driving the conversion of these leads. Tune in to this episode to learn more about optimizing your website for SEO and conversions. Key Takeaways - Why you MUST have a website for your business (00:59) - Optimizing your website for conversions (03:19) - Website conversion analytics (07:52) - SEO for your website (10:36) - Inbound organic website links (14:49) Additional Resources - Get Started with Website Optimization: 97display.com/profit - Grab your tickets for the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Don't Underestimate The Task At Hand | 16 Jul 2024 | 00:21:26 | |
As a gym owner, have you ever wondered why some clients stay with you for years while others come and go? Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing. The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution. Tim and Randy stress the importance of understanding where potential clients are in their awareness journey. From being completely unaware to being fully aware of their fitness needs and solutions. Once you understand this, you’ll appreciate more the importance of initial consultations over free classes and many other approaches. Tune in to learn some proven strategies that will help you build a thriving gym with a steady stream of loyal clients. Key Takeaways:
Additional Resources: - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Orangetheory Steps Away From HIIT | 30 May 2023 | 00:14:08 | |
In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism. A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market. The primary purpose of a unique mechanism is to position your business strategically. It serves as the driving force behind your clients' results when engaging with your products or services. When Orangetheory burst onto the fitness scene, they introduced the concept of the "orange zone," a proprietary system that targeted fat-burning and optimized workout efficiency. This marketing strategy won them many clients. But a recent ad may suggest they are trying a different approach. In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience. Key Takeaways - Unique mechanism marketing strategies (01:51) - The Orange Zone for fat loss (02:58) - Is Orangetheory really stepping away from HIIT? (04:09) - What do clients want (08:11) - How to market yourself differently (11:42) - What's your proprietary formula? (12:31) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| When To Order A Replacement | 25 May 2023 | 00:18:52 | |
As a gym owner, your No.1 priority is to remove yourself from your business's operations. Your ultimate dream is to create a thriving business that doesn't solely rely on you. You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently. That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence. But removing yourself isn't easy. Many gym owners desire to do it but don't know how or when to do it. Others don't know what to do with the time they free up. In today's episode, Tim and Randy lay a plan on how you can replace yourself from the operations and where to spend your time as a business owner. Key Takeaways - The No. 1 goal of most gym owners (00:55) - When to remove yourself from the gym (03:44) - Where a gym owner's focus should be (07:43) - Your job as a business owner (11:18) - Eliminate, automate, delegate (13:47) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Diet Starts Monday | 23 May 2023 | 00:18:41 | |
In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential. It's a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation. Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation. They forego the opportunity to acquire knowledge and insights that could revolutionize their business. Just as clients who are initially hesitant to step foot in a gym due to concerns about their physical condition, gym owners fear exposing their businesses' flaws and vulnerabilities. However, it is vital to recognize that seeking help is not an admission of failure or incompetence but a testament to one's commitment to growth and improvement. In this episode, Tim and Randy explore the detrimental consequences of such inaction and shed light on the transformative power of embracing coaching and other opportunities to grow your businesses. Key Takeaways - ProFit Gym Owners Awards (00:39) - FitPro Growth Summit update (04:16) - The diet starts on Monday (07:31) - Pursue opportunities for growth (09:57) - Why a gym owner might be hesitant to seek help (11:17) - Your growth will cost time and money (13:05) - Rattle the chain (14:53) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Paying Your Staff 101 | 18 May 2023 | 00:17:53 | |
As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff. It's a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees. In today's episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group. The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should still receive payment in such cases. The simple answer is you should always pay your coaches no matter the situation with the clients. But there's more to this question, including how to structure your pay periods, other benefits to offer your coaches, and much more. Tune in! Key Takeaways - You always pay your coach (02:03) - The roles and responsibilities of a trainer (05:45) - Coaches compensation and benefits (10:53) - The downsides of a split shift (12:50) - The best pay period for a gym business (15:04) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Stop Lying to Yourself | 16 May 2023 | 00:14:16 | |
In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their business This is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received. Many gym owners wanted the script to copy and paste into their marketing plays for quick success. This is even more ironic, given that, as gym owners and coaches, we often advise our clients against similar shortcuts regarding their fitness goals. Your business is no different. There are no magic bullets or secret potions that can instantly lead to success in the fitness industry. Like success in fitness itself, success in the fitness industry requires hard work, consistency, and dedication to the right principles. Tune in to this episode for a reality check on what it takes to succeed as a gym owner and what to focus on. Key Takeaways - ChatGPT script to bring in clients? (02:06) - There's no shortcut to success in the fitness industry (04:55) - Copy and paste tactics won't grow your business (08:01) - Protect your reputation as a gym owner (11:45) - Don't burn down your market (12:39) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Dating Your Clients | 11 May 2023 | 00:20:56 | |
In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients. As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members. Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems. In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons. The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members. Tune in to learn more about the other type of trials and which one we recommend for your gym! Key Takeaways - What is a trial membership (02:31) - Trials vs. challenges (02:50) - The free trial (04:12) - The paid upfront converted at the back trial (05:46) - The Netflix trial (08:02) - The 2-week guarantee (10:40) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Glass Ceiling Of Your Success | 09 May 2023 | 00:26:06 | |
Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it. In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth. So why does this happen? Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you're going to lose members over time. Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you'll lose. So, how do you break through the glass ceiling? Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth! Key Takeaways - Growth Summit speaker lineup (00:39) - The glass ceiling in specific fitness models (03:41) - The attrition problem in a fitness business (05:16) - Outspend your attrition to get ahead (07:26) - More is not always better (11:30) - The semi-private model numbers (12:11) - Semi-Private Pro delivery system (19:43) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| 15 Years In The Business With Trevor Wittwer | 04 May 2023 | 00:28:55 | |
In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit. He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch. Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results. This, in turn, helps with better retention and more profits. Trevor also shares some nuggets to grow your business as a gym owner and a sneak peek of what he will be talking about at the summit. Tune in! Key Takeaways - Trevor Wittwer’s background and story (01:54) - The worst feeling as a coach (05:47) - Buying an existing gym vs. starting a new one (07:39) - Location is the No.1 driver of growth (09:23) - Coach Catalyst app (11:06) - Streamlining the gym onboarding process (16:06) - Levers of growth in a fitness business (22:38) Additional Resources - Connect with Trevor Wittwer --- - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Customer Service Superpowers with Hank Ebeling | 02 May 2023 | 00:31:44 | |
In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd. However, one area where gyms can differentiate themselves is through exceptional customer service. In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry. He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive advantage. This approach emphasizes the importance of having strong leadership in place, implementing effective systems to support service delivery, and developing a range of strategies to surprise and delight customers. Hank also highlights the importance of intentionality and consistently seeking out opportunities to deliver and show our customers that we care about them through exceptional customer service. Tune in and discover some simple ways to delight your clients and deliver exceptional customer service! Key Takeaways - Crushing the competition with service (05:15) - Surprise and delight tactic (10:34) - Building a relationship with your clients (12:06) - Creating a culture of service in your gum (15:25) - FORD framework for knowing your clients (24:24) - People first culture (27:16) Additional Resources - Book a call to learn if Hank's SUPERHERO SERVICE, SUPER PROFITS course is the right fit for you: calendly.com/hankebeling/30min - Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST https://hankebeling.com/free-checklist Hank's Social Media: - Facebook: @hankebelingiv - Instagram: @hankebeling - LinkedIn @hankebeling ---- - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| The Mindset Of A Champion with Ben Newman | 27 Apr 2023 | 00:28:04 | |
In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA. He has authored the number one bestseller, "Uncommon Leadership," also featured in Wall Street Journal and USA Today. Apart from being a renowned speaker and author, he is also a performance coach for several football and basketball programs, including Michigan State University, Alabama Crimson Tide, and the Kansas State football team. He has also worked with players from the last six Super Bowl championship teams. Mr. Newman's impressive resume speaks volumes about his expertise and achievements in the field of performance coaching. He will be one of the keynote speakers at the upcoming FiPro Growth Summit in Scottsdale, Arizona, from June 8-10th, 2023. Ben Newman teaches various strategies and techniques to help individuals and organizations improve their performance and achieve their goals. He teases some of his powerful techniques in this episode and what to expect at the FitPro Growth Summit. Tune in! Key Takeaways - Ben Newman's impressive resume (00:40) - Standards over feelings (03:49) - The importance of the 'burn' (05:39) - Fall in love with the work, not the result (09:45) - The seduction of success (12:23) - Why we all need a coach (14:16) - You got to find a way (21:53) Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Are You 50% of The Way There | 11 Jul 2024 | 00:21:51 | |
It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? If not, where are you falling short, and what adjustments can you make to get back on track? If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random. Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps it's time to introduce a new pricing structure. Remember, this is about your livelihood. Your gym likely supports your family and your lifestyle. Take control and ensure your hard work translates into success. In this episode, Tim and Randy remind you to check your numbers and if you're not happy with them, course-correct and make the rest of the year a true success story. Key Takeaways:
Additional Resources: - Win an InBody 380 body composition scanner - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Profitable Nutrition Programs with Nicole Aucoin | 25 Apr 2023 | 00:29:50 | |
As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout. To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability. Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our clients the results they need. In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring. She will be speaking at the PreCON at the FitPro Growth Summit. She believes something as fundamental as nutrition shouldn't be complicated, which is why she focuses on a simple, habit-based approach when working with clients. She helps gym owners develop nutrition programs that help clients see faster and more sustainable results while increasing revenue streams and driving client retention. Tune in to this episode for a sneak peek of what Nicole will be talking about at the FitPro Growth Summit PreCON! Key Takeaways - Nicole Aucoin's background and programs for gym owners (01:56) - Long-term strategies for a nutrition program in a gym (08:00) - Mindset and mental health support for fitness clients (09:46) - Why gym owners need to embrace more than fitness (14:33) - How to find a good nutrition coach (20:01) Additional Resources Connect with Nicole Aucoin Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||
| Underground Chat with Scott Carpenter | 20 Apr 2023 | 00:35:33 | |
Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around. In business and more so in the fitness industry, there’s a lot of value in collaborating and learning from each other. You are more likely to find success when you are exchanging ideas with your peers in the industry rather than going it all alone. Tune in to this interesting conversation as Tim, Randy, and Scott talk all things fitness business. Key Takeaways - Meet Scott Carpenter (00:26) - Developing an abundance mindset (02:05) - Collaboration and learning from each other (05:35) - You don’t know what you don’t know (09:06) - Front-end high ticket offers (09:49) - Selling fitness vs. selling a result (15:17) - Selling accountability to our clients (17:35) - The role of lifestyle clients in a gym (23:23) - Dont create bad clients with low pricing (31:42) Additional Resources Connect with Scott Carpenter Additional Resources - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group --- If you haven't already, please rate and review the podcast on Apple Podcasts!
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| What Did You Decide | 18 Apr 2023 | 00:29:29 | |
There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons. Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with. When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business. Unfortunately, some gym owners are just out there on their own, which can be a tough place if you want to succeed in this industry. One of the biggest challenges for gym owners is taking action. It’s easy to get stuck in a rut and hope for the best, but that won’t get you very far. You must be willing to step out of your comfort zone, take risks and try new strategies to see growth in your business. In this episode, Tim and Randy discuss the cost of inactivity to gym owners and what they need to do to succeed. Tune in! Key Takeaways - Surround yourself with the right people (02:29) - The thermostat of life (05:12) - How to succeed as a gym owner (14:07) - Relinquish your need for control (17:52) - Growth or delay (20:47) - The cost of inactivity (22:38) Additional Resources - Learn more about our Brand New Coaching Program for Gym Owners - Grab your tickets for the 2023 FitPro Growth Summit - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group --- If you haven't already, please rate and review the podcast on Apple Podcasts! | |||