Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.” 

And most marketers would be wrong… 

What you need to understand more than anything else is your product.

In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing—an approach that creates more cross-team collaboration and, ultimately, more successful marketing.

They discuss:

• Why writing about your product is not the same as understanding it

• Why marketers need to work more closely with product development teams

• Practical ways to shift to a product-first mindset

Additional Resources:

You can find Amber on LinkedIn and on her website, repurposeden.com

MOVE: The 4-Question Go-To-Market Framework

Key Takeaways: “Go to market is not just the sales channel.”

Small departments can make a big impact—with intentional strategy. Good relationships between each team and department in your GTM strategy are the keys to success.

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?

In this replay episode, we speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO.

What we discussed:

• A background on Park Mobile & how Jeff became a CMO
• What compelled Jeff to become CEO & relationship building
• The timeline to become a CEOThe power of networking

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Additional Resources:

• MOVE: The 4-Question Go-To-Market Framework

Sales and marketing: it’s time to make some room.

Say hello to customer success–the new roommate in the go-to-market space. Every GTM strategy must include not only sales and marketing, but customer success, too! And I’ve brought in two great friends and brilliant GTM leaders to talk about this new roommate.

Kelly Ford Buckley, General Partner & Fintech Investor at Edison Partners, and Jay Baer, Founder of Convince & Convert, join me on this episode–you’re not going to want to miss it. Let’s go!

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a salesperson — whether it be a new television or a bigger purchase like a car.  

But not all is doom and gloom when it comes to sales automation.

In this episode, I talk with Barbara Weaver Smith, Founder and CEO at The Whale Hunters. We discuss complex sales and how businesses will continue to ask the question — how do I make my business better. 

In this episode we discuss:

• The difference between sales 1.0, 2.0, & 3.0
• Sales enablement and technology explosion in sales and marketing
• The future of technology and where salespeople fit in
• A challenge for leaders

Check out this resource mentioned during the podcast:

• Whale Hunting With Global Accounts By Barbara Weaver Smith

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop &

Empathy is something you either have or you don’t, right? 

Wrong. 

Empathy is something you can build into the culture of your organization. 

In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.

They discuss:

• Energy management
• The effects of large world events in the workplace
• Scaling empathy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

ABM is all about marketing, right? I mean, it’s in the name — account-based marketing.

But ABM is more than that. Done right, it should be something that spans your whole organization.

That’s where ABM 360 steps in. 

In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material? 

In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience. 

In this episode we discuss:

• Understanding precision writing & solving the target’s problem
• How to structure persuasive copy
• Copywriting strategies—formatting, empathy, description, & metaphor
• Mistakes to avoid when writing copy
• Finding your buyers through immersive work

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Nobody likes to ask for help. 

But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get comfortable asking for help. 

So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help. 

In this episode, we discuss:

• Why asking for help is the best thing you can for your career
• Why networking outside your comfort zone is so important
• HOW to ask for the help that you need

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The antithesis to hate, after all, is love.

In this replay episode, I talk with Ricardo Gonzalez, Founder & CEO at Bilingual America, about cultural mastery, transformative education, and love.

In this episode we discuss:

• Having a cultural mindset and skillset
• The six stages of cultural mastery
• How empathy differs from sympathy
• How cultural mastery can transform organizational culture

Check out these resources we mentioned during the podcast:

• The 6 Stages of Cultural Mastery by Ricardo Gonzalez

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In today’s takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and more.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

So, you want to start an ABM program? 

Well, you need to know what obstacles to watch out for, so you can tackle them head-on — before it’s too late.

In this episode taken from B2BSMX, we take a look at the 5 biggest roadblocks you might face as you travel along your ABM journey.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share your story.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Who owns strategy? 

Is it leadership? Is it everyone? 

Maybe the correct answer is no one.

In this episode from B2BSMX, Kelly Grover explores the intersection of sales, marketing and product and how true, strategic alignment can be achieved between these parts of your business. 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

With what is happening all over the world, we have a throwback today with Alicia Esposito, Director, Content + New Media @ G3 Communications, talking with Cole Baker-Bagwell, Founder & Chief Kindness Advisor at Cool Audrey, Inc, about her experience working in an environment that prioritizes kindness and mindfulness and all the benefits that come from it. 

Cole covers:

• How kindness & mindfulness can change business
• Definitions & implementation strategies 
• Tips & tricks for the audience

Check out this additional resource mentioned in the episode:

• coolaudrey.com

And be sure to check out the PEAK Community to get involved in conversations like this happening every day!

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Trent Ricker, CEO & President at Pursuant Group

In this episode, we discuss:

• Why solid business principles matter just as much in nonprofit organizations
• How to attract the right talent to solve the most pressing problems
• Why you need spend as much time listening as you do selling 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, guest host Amber Khan sits down with Les Hollander from DAX to discuss how you can grow your business with digital audio.

--

Interested in catching Amber on her live stream? Want to keep up to date on the latest interviews from entrepreneurs all over the world? Here is where you can stay connected.

INSTAGRAM: https://www.instagram.com/meetamberkhan/

LinkedIN: https://www.linkedin.com/in/meetamber...

Website: https://amplifyology.com/

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. 

But it was a challenge ripe for conquering.

In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

It’s obviously important to think and talk about health — it’s why I run a show highlighting heroes in healthcare. 

But sometimes, the best thing for your health is to stop thinking about it. 

In a world beset by pandemic fears, sports can be one of the best distractions from the stress of worrying about health. 

In this takeover episode, guest host Ted Weyn invited my long-time friend, Jack Curry, Sportscaster at Yes Network, onto the Heroes of Healthcare Podcast to discuss the uncertain state of sports since COVID hit — and what comes next.

What they talked about:

• Jack’s incredible career journey from the New York Times until now
• Why sports still matter in uncertain times
• How COVID has complicated professional sports and what to expect in the future

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Our nervous system is like a car because it has two pedals — the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). We are taught how to drive a vehicle but not how to drive our brains.

This is one of the major contributors to our chronic stress... We have no idea how to apply the brakes.

In this episode, Jamie Sewell, Director of Growth at BeniComp Health Solutions, presents not only how to operate the nervous system but also techniques for controlling our chronic stress both short- and long-term. 

In this episode we discuss:

• The physical, mental, and behavioral expressions of chronic stress
• Why breathlessness is the first sign of stress
• The two “pedals” of the nervous system and how to control them
• 3 ways to consistently reset from stress

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…

But you probably don’t have a word-of-mouth strategy.

In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.

In this episode we discuss:

• What talking triggers are and how to use them
• B2B companies that create exceptional word-of-mouth strategies
• Conducting customer interviews to understand your touchpoints
• Why the unexpected is the opportunity for brand differentiation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols of unity.

For many fighting alone in a new, scary setting, that unity could have made a huge difference.

That’s why Christen Roberts, CRNA, Mrs. Georgia American and Founder of Bambū, made it her mission to provide such a symbol to the extraordinary healthcare workers risking their lives to fight for all of us. 

In this episode, we discuss:

• The origin of Bambū
• How Christen’s message led to her pageant victory
• How you can help spread Bambū’s message of resilience, hope, and unity.

Heroes of Healthcare is hosted by Ted Weyn.

Oil and vinegar. Cats and dogs. Sales and marketing.

Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is possible. 

And companies that pull it off are guaranteed to find a pot of gold. 

In this episode from B2BSMX, Jay Tuel, Sales Development, and Brian Finnerty, VP Growth Marketing, at Demandbase, help you understand how to achieve that mythical alignment in your organization.

They discuss:

• Why alignment starts by focusing on pipeline and revenue
• How to communication and accountability
• How to get sales and marketing to really understand your ICP 
• How to build a playbook for repeatable processes

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

We’re in the business of helping people with their health... 

But it’s a job that can take a toll on our own wellbeing. 

How do we ensure wellness in the people spending every day making others well? 

I can think of no one better to ask than Dr. Jonathan Ripp, Chief Wellness Officer at The Mount Sinai Hospital, joined by Ted Weyn, for this takeover episode.

What they talked about:

• Tackling burnout in healthcare
• Taking a data-based approach to wellbeing
• The concentric circles impacting wellness

Heroes of Healthcare is hosted by Ted Weyn.

You’re driving sales. You have revenue. You have a growth trajectory.

So, you’re building a brand, right?

Wrong. 

To explain why, I invited master brand-builder David Brier, Chief Gravity Defyer at DBD International, onto the show — to help you separate the transactional from the actions and strategies that truly build memorable brands. 

It’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can fix them is a different story.

Recognizing the issues quickly is the shortest route to recovery. 

On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, point out common issues that show your go-to-market is broken and how to respond. 

What we discussed:

• Telltale signs of a broken go-to-market framework
• How to respond to the issues

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Where do great ideas come from? 

From people who have seen the world from a different point of view.

That’s what Hayley Berlent says. And she would know. 

Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light. 

Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands. 

Now, she runs her own brand consultancy agency, The Additive Agency. 

It’s time to dispel any misinformation about the COVID-19 vaccination. In this takeover episode, Dr. Eric Eskioğlu, EVP & Chief Medical Officer at Novant Health, does just that.

Plus, he and Ted discuss… 

• The socioeconomic effects of the pandemic
• The future of AI and other advanced technologies in healthcare
• Dr. Eskioğlu’s unconventional journey into medicine and his advice for new physicians

Heroes of Healthcare is hosted by Ted Weyn.

There’s much to be learned from the failures of implementing ABM strategies.

In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.

We discussed:

• The power of personalization
• Prioritizing time-efficiency
• Providing new industry knowledge and unique perspective
• Listening closely to the insights

Thanks to COVID, most people are familiar with telemedicine, but some healthcare heroes were using it to change lives long before the pandemic. 

In this takeover episode, two pioneers — Tanya Mack, President, and Dr. Anne Patterson, CEO, from Women's Telehealth — share their insights about the past, present, and future of telehealth.

They discuss:

• How Women’s Telehealth started and provides care for high-risk patients in remote areas
• How COVID-19 changed telemedicine
• What telemedicine will look like after the pandemic is over
• The importance of vaccination for pregnant women 

Heroes of Healthcare is hosted by Ted Weyn.

In this episode, Sangram talks with Jim Ewel, author of The Six Disciplines of Agile Marketing.

We discuss agile marketing as a whole along with its disciplines and why it is important for marketers to understand today.

In this episode, Sangram talks with Clay Scroggins, author of Leveraging Influence When You Lack Authority.

Every new technology comes with the fear that it will make a job obsolete. 

With healthcare recruiting, that fear was sparked by fax, email and internet job boards… 

But the news of the recruiter’s demise has been greatly exaggerated.

One need only look to Paul Olzak, Medical Staff Development Officer at Lake Health, to know that this is true. He joins me in the latest Heroes of Healthcare to explain what being a healthcare recruiter means in the modern world. 

We discuss:

• How to attract the best talent in healthcare
• How recruiter outreach and internet search are evolving in the healthcare talent pool
• How recruiters help each other succeed

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting turned top over teakettle with the onslaught of the worldwide pandemic.

In this episode of Flip My Funnel, two key players in the innovative team at E2OPEN, Kathy Mammon and Annika Helmrich, unpack several of the valuable lessons and struggles they have faced and some creative tips for overcoming these challenges. 

Here's a sneak peek:

• Focus on content and create an influence pipeline. 
• Tips for increasing email open and click-through rates.
• Navigate account based marketing by identifying key personas and picking the proper channels. 
• Get aligned with sales!
• Create a vital project timeline so others can be empowered by ownership.  

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

Mental health issues — burnout, depression, anxiety, and suicide — are multiplying in the medical community. And the stresses of COVID have only exacerbated what was already a worrisome trend.

In this takeover episode, Dr. Kellie Stecher, Co-Founder & President of Patient Care Heroes, shares what she has been doing to bring much-needed mental health resources and care to the heroes who care for us.

What we talked about:

• The effects of the pandemic on her OB/GYN practice
• Supporting the mental health of the medical community
• Advocating for gender equity issues and a safe reporting structure for harassment and bullying

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but it’s an achievable goal. 

In these volatile times, marketing teams need to work hand in hand with the sales development reps to create a powerful demand generation campaign that can drive customer engagement to dizzying new heights. 

Shawn Herring is the VP of Marketing at PandaDoc, an innovative, rapidly-growing SaaS company specializing in document workflow. 

Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.

You have to transform to fit your market.

On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.

What we discussed:

• The M in the MOVE framework
• The call to action for companies

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?

This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.

There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.  But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.

Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.

It’s no secret frontline workers had it rough in recent months. 

They put their wellbeing on the line for ours. 

But how do they deal with the strain of such a demanding job? 

It’s a problem that vexed Heather Isola, Director of Physician Assistant Services at Mount Sinai Health System, in the early days of the pandemic — but ultimately, it boiled down to one thing: building resiliency. 

In this Heroes of Healthcare takeover episode, Heather and Ted Weyn discuss resilience and how to build it in your healthcare teams. 

Be honest. 

How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right?

Because personalization works. It’s all over the B2C world, but it takes a little more intentionality in the B2B world, specifically in the world of partner portals. 

In this episode, Cindi Johnson from Tanium, lays out in detail what a personalized portal should look like, and the steps required to get there. She also talks about: 

• The 5 Ps of developing, implementing, and growing a personalized portal experience
• Why you’re going to have to crawl before you walk when it comes to building a personalized portal, and why that’s okay
• The importance of promotion in personalizing a partner portal
• Why sometimes the “five times” rule isn’t enough

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

When a crisis strikes, how do you react?

For many healthcare professionals, a crisis is a calling. 

That was the case for Dr. Juan Cucalon, Board-Certified Anesthesiologist, when COVID-19 hit earlier this year. 

In this takeover episode, guest host Ted Weyn talks with Dr. Cucalon, who shares why he couldn’t just sit by and do nothing while a pandemic was raging. 

They discuss:

• How and why Dr. Cucalon stepped up to respond to COVID-19
• The challenges in treating a new virus
• Why a second wave didn’t surprise Dr. Cucalon

Heroes of Healthcare is hosted by Ted Weyn.

When it comes to building a personal brand, what should you be doing? What should you NOT be doing? 

Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. 

Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: 

• Why personal branding can make such a big difference
• Why today’s modern sales professionals are focusing on the wrong thing
• Not taking NO for an answer (but in a respectful way) 
• His new book, The Framework of Reason

This post is based on a podcast episode with Sangram Vajre. To hear more interviews like this one, subscribe to FlipMyFunnel wherever you listen to podcasts.

Connect with Dale at https://www.linkedin.com/in/copierwarrior/.

Most companies are using social media, but that doesn’t mean they are using it correctly.

There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.

We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

What was it like at Mount Sinai Health System in New York in early 2020? The leadership decisions directly affected the patients, staff, first responders, and public who were fighting against COVID-19 before we even had a way to test for it.

Nobody argues this point anymore: Emergency management for health systems is of the highest importance. 

In this takeover episode, Ted Weyn, host of the Heroes of Healthcare podcast, talks with Dr. Marc Napp, SVP & Chief Medical Officer at Memorial Healthcare System, about his experience leading emergency management as SVP & Deputy Chief Medical Officer at Mount Sinai Health System during 2020.

They discuss:

• Building emergency management capabilities
• Realizing COVID was indeed a crisis
• A few components of emergency management
• The second wave of emergency response: social responsibility

Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations. 

A key phrase today is “customer obsession.” Customers demand openness and transparency, as well as highly personalized experiences. True marketing leaders will expand their priorities and support strategies that build trust and an intuitive, natural customer life cycle. 

Maria Chien,  Vice President and Executive Advisor for Channel Marketing Strategies at Forrester, delivers some key insights on partner enablement, the changing B2B landscape, and shifting perspective of the customer experience.

Here's a sneak peek:

• Marketing leaders need to be open - not just open for business, but open to new ways of doing business and new partnerships.
• Buyers are looking for personal connections and expect suppliers and their partners to work with them on that shared set of goals through the pre- and post-sale experience. 
• Enhance channel and partner marketing capability, and enable partners to give buyers streamlined, personal, and relative engagement.
• Design and optimize customer loyalty, communication, and engagement strategies that increase retention and reduce churn.

As part of our Takeover Series, welcome Ted Weyn Jr., host of Heroes of Healthcare, as he interviews his father and retired pharmacist Ted Weyn, Sr., about the vital role local pharmacies once played in public health. 

Here's a sneak peek:

• Common medicines like headache relief or cough syrup were made by hand daily.
• Pharmacists once acted as nurse practitioners, providing basic medical care to underserved areas. 
• In NYC, Weyn Sr.'s pharmacy near the United Nations was the cornerstone of neighborhood well-being. 
• Hilarious anecdotes from Weyn Sr. from his many years as a pharmacist, business owner, and pillar of the community. 

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

Businesses have had to adapt to the changing landscape caused by the COVID-19 Pandemic. From remote work to company culture, businesses share success stories and inspire others to learn from their reboots.

Michael Kostow, EVP & GM, Marketing Cloud at Salesforce, joins the show to discuss how he has navigated the COVID-19 Pandemic and to share others’ journeys: 

• How Salesforce Handled the 2020 Pandemic
• Salesforce Events Moving Into 2021
• Success Stories & Strategies of Businesses Already Rebooting 

Within the topic of go-to-market, there are 4 disciplines:

• Sales led
• Customer led
• Product led
• Category led

And while it’s still uncertain which option is the best approach, there is one common thread among all 4 — understanding the customer. At the end of the day, it’s still all about the customer and providing an incredible experience.

We speak with Scott Dorsey, Managing Partner at High Alpha, about the 4 categories, why the customer should always come first, and how culture impacts a business. 

What we discussed:

• Dissecting the 4 categories of go-to-market
• Building a business: the early days of gaining customers & CEO difficulties
• The role of expansion as you move through go-to-market
• Advice for listeners about go-to-market & who owns it
• Stories of culture that have succeeded or failed & CMO advice

Check out this resource mentioned in the episode:

• MOVE: The 4-Question Go-To-Market Framework

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

What if you didn’t have to wait until you were “in charge” to lead those around you?

Authority doesn’t always equal leadership. 

Regardless of your position, you can start leading now. 

Reggie Rivers is a former running back for the Denver Broncos and currently a keynote speaker for his company Corporate Kickoff.  In this episode of the #FlipMyFunnel podcast, Reggie joined us to talk about leadership, trust, and celebrating small wins.

Bridging healthcare gaps in underserved communities comes with unique challenges, including socio-economic misalignment. In today’s episode, Rashard Johnson, President at Advocate Aurora Health and guest host, Ted Weyn, unpack what this means and how they are addressing on the southside of Chicago.

Heroes of Healthcare is hosted by Ted Weyn. To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode from B2BSMX, John Guido, Founder of P2P Global, hosts a panel discussion with members of P2P Global about partner to partner engagement, drawing on his years of experience working with a host of different solutions providers. 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.