Explore every episode of the podcast Grumpy SEO Guy

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Should you use AI content?

What people have told me.

What I do.

Search engine land article: https://searchengineland.com/ai-generated-content-google-search-experiment-472234

ahrefs article: https://ahrefs.com/blog/ai-generated-content-does-not-hurt-your-google-rankings/

4 cases where people say they can rank without backlinks. Is this correct?

Do you actually need backlinks?

Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1A

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

It's not "what can I do to my website?" It's "how does my SEO compare to my competitors?"

There is very little you can do to your new websites to improve your SEO. Because that's not how SEO works. Luckily for you, we explain what that is in this episode.

Learn how to identify linkfarms and why they are bad.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

We might do a part 2.

Patreon

What is negative SEO?

What is the purpose of negative SEO?

Referenced Episodes:

The Difference Between Good Backlinks And Bad Backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4

The Difference Between Good Backlinks And Bad Backlinks Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Spammy Marketing https://www.youtube.com/watch?v=mFv70Um0gik

SEO Penalties https://www.youtube.com/watch?v=ElGAxpB8q1A

SERP Charts https://www.youtube.com/watch?v=01am10-OwDY

Questions:

Do PBN sites need traffic?

Topical authority?

Local SEO clicks without links?

Is YMYL different than regular?

Have you seen Google penalize a site for paid links?

How do you find good link sellers?

How do you know which PBN sites are working better?

Parked domains reset authority?

New update to impression tracking?

How do you deal with competitors who sell AIO and GEO?

New local algorithm

Do websites only have a limited amount of linkjuice to offer?

Adult

Do backlinks to a certain page affect the rest of the site?

What is anchortext?

Do I have to know how to code?

What do you do to keep traffic from nonexistent traffic?

Best backlink metrics

Besides GMB what is the difference between local SEO and regular SEO?

How many links do I need?

Why can't we see a good example of a good PBN site?

Can you give examples of how to make PBN sites?

Do 301 reduce DR?

Is reusing code a footprint?

Should I use GSC on a private blog portfolio?

Hacks to find expired domains.

Ways to rank without using a PBN?

Keyword research?

Thoughts on a specific backlink method?

How to evaluate SEO providers?

Traffic drops vs. SEO problems

Favorite Wordpress Plugins?

New rules for expired domains?

How to build PBNs naturally?

Many weaker domains vs less stronger ones?

Recovering from content quality updates using new domains?

Is a well-known SEO marketplace legit? And one time payments?

Avoiding footprints via themes or builders?

Backlink decay on expired domains

Referenced episodes.

132 SEO Topical Authority, Content Structure, and Cannibalization https://www.youtube.com/watch?v=MkFLjYto1wY

30 What is the Difference Between Topical Authority (Relevancy) and Authority? https://www.youtube.com/watch?v=ErBbW69GYYs

128 Local SEO vs. Regular SEO https://www.youtube.com/watch?v=x_aTU1a62wo

131 The Dangers of Public Blog Networks https://www.youtube.com/watch?v=G1BNS-OQMNw

35 If Your Not Tracking Your SERPs You're Not Doing SEO https://www.youtube.com/watch?v=01am10-OwDY

59 Traffic Is Not an SEO Metric (and What You Should Use Instead) https://www.youtube.com/watch?v=ytNeZMCfXGU&pp=0gcJCZEKAYcqIYzv

115 SEO, AI, and LLMS.txt Part 1 Probably https://www.youtube.com/watch?v=-WflCZyBnj8&pp=0gcJCZEKAYcqIYzv

139 Why Are There No Good Examples Of PBN Sites? https://www.youtube.com/watch?v=X5i8j4DSVRU

3 How to Build a Private Blog Portfolio Part 1: Domain Acquisition: https://www.youtube.com/watch?v=ez24lr3G_Mc

Episode list too long, too much text.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Concepts covered:

Why I don't share our sites

Why I don't share a generic site

How to make your site

Why number of words in the excerpt doesn't matter, etc.

Referenced episodes:

How to Build a PBN Part 1 Domain Acquisition: https://www.youtube.com/watch?v=ez24lr3G_Mc

How to Build a PBN Part 2 Hosting: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCZEKAYcqIYzv

How to Build a PBN Part 3 Website Management: https://www.youtube.com/watch?v=AguAeXhEBwI

Sorry the mic sounds weird. No idea what's transpiring.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Principles covered:

Beginners don't understand that a big part of SEO has nothing to do with YOUR website.

SEO is not something YOU do to YOUR website.

SEO is not a checklist.

The 4 things you need to rank.

When two websites have perfect on page, who ranks? The one with greater authority.

Website attributes are the MINIMUM to even be considered to rank.

There are very few things you can do to your website to make you rank higher.

PROBABLY the reason you are not ranking is because you do not have enough authority compared to your competition (assuming everything else on your site is correct).

SEO is like a race.

Just because you improve doesn't mean you're going to rank higher.

Things that won't help you: dwell time, site loading speed, good content.

Mentioned episodes:

SEO Is a Competition, Not a Checklist: https://www.youtube.com/watch?v=HZo8Cdt3PnI

4 Things You Need to Rank: https://www.youtube.com/watch?v=W3L7tAil0Bg

Is This Lower Authority Website Actually Outranking This Higher Authority Website?: https://www.youtube.com/watch?v=lWgsq9UgYBY&pp=0gcJCXwKAYcqIYzv

4 Reasons Backlinks You Built Didn't Work: https://www.youtube.com/watch?v=g_6viPUeUW4

EEAT, Content, Dwell Time - not ranking factors: https://www.youtube.com/watch?v=r9EzrCZ94NE

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

The 4 reasons you build backlinks and they do not help:

1. You have too little authority
2. You built bad backlinks
3. You have a problem with your site
4. You are not relevant

Mentioned episodes:

the 4 Ways to Get Backlinks - https://www.youtube.com/watch?v=U-r_Bi3FBt8

the 4 Things You Need to Rank - https://www.youtube.com/watch?v=W3L7tAil0Bg

You MIGHT Get a Penalty. Maybe - https://www.youtube.com/watch?v=thcGIEPiN6I

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

You might learn:

Does the person understand SEO or do they just sound smart?

Three types of SEO agencies

Their goal is to impress you, your goal is not to impress them

Questions to ask

Are their answers logical or are they just using lines?

Mentioned episode:

https://www.youtube.com/watch?v=G1BNS-OQMNw

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How to email me

Topics for new episodes

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:32 What is SEO?

2:41 What are keywords?

3:17 Why do SEO?

4:00 What is the goal of SEO?

6:50 PPC (pay per click) is different than SEO

7:20 How ads (pay per click) work

9:08 The 4 variables you must manipulate to rank high in SEO

9:40 The difference between local SEO and normal SEO

Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo

11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE

20:05 episodes that explain the 4 ways to get backlinks:

First version: https://www.youtube.com/watch?v=sYPARAuCXao

Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).

22:10 Things that do not change your position

Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE

27:51 How do you check your progress?

30:12 Interview on the Content Manager Podcast:

https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy

1:54 What is topical authority?

Episodes that talk about relevancy:

https://www.youtube.com/watch?v=ErBbW69GYYs

https://www.youtube.com/watch?v=kS-Fh3QXB8A

2:03 What is relevancy?

2:29 How do you get relevancy?

3:21 Why does this matter?

3:32 The 4 things you need to rank.

Episodes that talk about the 4 things you need to rank:

Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg

Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv

Episode that talks about penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

5:14 How authority is passed

5:56 Most of your time will be used getting backlinks

6:35 Why do you need to care?

7:07 How relevancy works in ranking

7:30 Why search engines want to give good results

8:23 How authority works in ranking

9:06 Relevancy answers the question "will my website appear in the search results?"

9:37 Authority answers the question "what position will my website be in the search results?"

10:23 How should you structure the content on your site?

10:50 How to create posts

11:16 What is not ok.

11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:01 Private blog network vs. public blog network

3:54 Things that can happen to a public blog network

• deindexed
• penalized
• link farm

Episode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw

4:50 If links are public, everyone knows about them, and they lose their effectiveness

5:00 Search engines are looking for public blog networks

5:16 Where are the real backlinks?

5:40 The reason there are no forums with only good backlinks sellers

6:15 the reason I think 99% of people in the SEO industry are scammers

6:52 What you should do before buying backlinks from a forum

7:17 When something is advertised to the public, that is a public network

7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv

8:12 The hardest part of SEO is finding good backlinks

8:51 Episodes about the difference between good and bad backlinks

Part 1 - https://www.youtube.com/watch?v=HFHg6XwPha4

Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ0

8:59 The 4 ways to get backlinks

9:17 Episodes that explain the 4 ways to get backlinks

Old version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzv

New version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:30 Know how it works before ordering backlinks

10:50 A story about a public link network that was discovered by the search engines

11:51: Public networks get discovered

11:59 The 2 ways to use a private blog network

14:02 The reason (good) publicly available backlinks wouldn't work, anyway

16:05 When link networks are public, they eventually stop working

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:51 he purpose of link directories

3:45 A main problem: they're copies of each other

5:07 Suspicious names

6:12 Same IP address

Episode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA

6:54 Link farms

7:25 Description of a link directory

8:32 Can link directories help you?

9:16 Why do they have directories linking to them?

We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/

1:55 Why are we mentioning link directories?

2:45 The reason people build directories

3:44 Problems with directories

They are all duplicates of each other

On the same IP

Linkfarms

5:00 Defining link farms

6:33 The exception to link directories with local SEO

Details of decent link directories

7:35 Why so many sites have directory links

0:35 The problem with Episode 128 and why it didn't come out at the planned time

1:12 How to email me

3:30 The reasons your rank is declining and how to tell and how to fix it:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

4:30 The 4 things you need to rank:

(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ

(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv

5:10 The 4 ways to get backlinks:

(long episode) https://www.youtube.com/watch?v=sYPARAuCXao

(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt8

6:15 LLMS.txt does nothing:

https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:08 Local SEO vs. Regular SEO

2:07 Map

The episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

The episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0Bg

Documents about local SEO:

https://ahrefs.com/blog/local-seo/

https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:09 What is a ranking factor

2:34 Why do you do SEO?

3:55 Many of the things people do are not SEO

4:16 Why did your impressions fall?

4:45 Definition of impressions

6:51 Why did your traffic fall?

Episodes that answer this question:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

9:38 If you're not tracking your SERPs you're going to have no idea if you're successful

10:30 EEAT has no effect on your rank

Google's own documentation says this:

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

12:23 EEAT audit = scam

12:28 People do EEAT on your website = scam

13:12 Other things that are not ranking factors

17:24 Things that are ranking factors

The episode that talks about relevancy and authority and algorithms

https://www.youtube.com/watch?v=zjoV09CHyGA

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:22 Announcements

2:19 The four things you need to rank

Episode talking about types of penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

4:28 Relevancy

Episode covering anchortext:

https://www.youtube.com/watch?v=kS-Fh3QXB8A

6:24 Authority

Episode on helpful or harmful inks

https://www.youtube.com/watch?v=E7_DM7fj4Yg

8:10 How the algorithm understands where to rank you

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:57 Reminders (How to contact me with questions)

2:14 Authority is basically like high school popularity

3:10 What makes somebody popular in high school?

5:56 What makes a website rank?

7:15 The 4 things you need to rank

Episode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI

12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 Why is my traffic decreasing?

3:02 Traffic is not an SEO metric

3:13 Traffic is a function of monthly search volume and your rank

3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN

Episode that explains traffic and position:

https://www.youtube.com/watch?v=01am10-OwDY

4:52 Tracking your SERPs is the main thing you need to do

6:15 A SERP chart needs to do these 3 things

7:43 Average position is a ridiculous metric that doesn't tell you anything

10:07 The way you check if you're at the top of the results is with a SERP chart

10:29 Sometimes you lose traffic because your SERPs drop

The episodes that talk about why you lose position:

https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzv

https://www.youtube.com/watch?v=ivSogvXY6FA

10:47 There are 4 reasons your rank can decrease

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:55 Reminders

2:44 An AI reminder

AI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY

3:34 Authority comes from backlinks

3:58 SEO is like running in a race

4:30 There's always a website in first position, etc.

5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition

6:25 Why do you lose your rank?

Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhA

Episode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA

7:46 People do not hire us if they are already in the first place

8:14 When people get outranked they complain on SEO discussion websites about losing rank

9:10 Websites on the first page organically get backlinks

The 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8

The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:06 Why are backlinks expensive?

10:36 Presume everyone is doing everything on page right

10:59 How does the search engine know which website to rank then?

Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s

https://www.youtube.com/watch?v=1dZSbWKJlJ0

12:50 Examples of unhelpful advice

15:00 You need to pay for authority

15:50 What to do if you do not have money for SEO

16:30 If you do not have money for SEO, do this

18:30 EEAT definition

18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

19:42 SEO is about doing better than your competition

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:07 Reminders

2:35 SEO is no barriers to entry

5:18 EEAT

5:44 This website from Google says EEAT is NOT a ranking factor

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

6:06 Content is King

6:45 What I think "content is king" originally meant

9:08 Good quality content probably gets you better quality backlinks which can help you rank higher

9:31 Dwell time

9:56 Low dwell time on a high quality website

10:23 High dwell time on a low quality website

11:55 Dwell time is not a ranking factor

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:41 How to set up an SEO Zoom advisory Call with me

2:22 Episode 101: SEO: The Ethics of Linkbuilding

3:05 We tell how SEO works, not the way you need to do it

3:23 The 4 ways to get backlinks

4:50 Episode 102: SEO is Simple, Not Easy

5:40 The 4 things you need to rank

8:54 Episode 103: Be Careful of This SEO Buyer Scam

9:22 A description to explain these scams

11:50 Episode 104: Doin' SEO: A Day in the Life, and a Question From Patreon, PBNs, and OBL

12:25 OBL description

12:32 Episode 105: There are 4 Things You Need to Rank. These Are What They Are With Examples

12:42 The 4 things you need to rank

13:28 Episode 106: There Are 4 Ways to Get Backlinks. Here They Are

13:41 The 4 ways to get backlinks

15:29 Episode 107: You Might Get a Penalty. Maybe.

16:23 Episode 108: What Are Those Spammy SEO Links Everyone Seems to Be Getting Constantly

17:32 It's marketing

18:58 Episode 109 Good Content is a Myth, and What UFC and SEO Have in Common

19:19 Quality of content is not a ranking factor

21:47 Episode 110: How to Track Your Progress in SEO

12:06 SEO is the process of getting your website to the top of the search engine

25:05 Episode 111: How to Make a PBN (Correctly), a Review

25:30 3 Things to know

26:16 Episode 112: SEO is NOT Conversion Optimization

26:30 Defining these

27:50 Episode 113: DR is Not the Main Thing You Should Look at

28:17 We're going to talk more about this in a while

28:30 Episode 114: Good SEO Backlinks vs Bad Backlinks - a Review

29:03 Forum profile vs sidebar vs blog comment vs contextual

29:58: Episode 115: SEO, AI, and llms.txt

30:56 How to get with AI

32:34 Episode 116: Three Reasons Your SEO Backlinks Are Not Helping You

33:03 A reason it’s not working

36:09 Episode 117: How to Increase Your DR (and an Update on My Public Challenge)

36:38 There is never a reason to increase your DR

39:50 Episode 118: The High DR Backlink Scam – EXPOSED

40:37 Here’s how the scam works

41:00 Episode 119: My SEO Advice (AI Services and AI Content)

41:59 AI Content on your site

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:54 Reminders

1:18 How to plan an SEO Zoom Advisory Call with me

2:25 Avoid paying anybody to do anything related to AI right now

2:43 llms.txt does not get you listed in llms

2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)

3:21 Don't pay people to do stuff that doesn't work

3:32 AI SEO/GEO is the same as regular SEO

3:52 People say things without proof. Where's the proof?

4:56 Avoid paying people to be listed in AI tools

5:20 Good AI SEO is good SEO

5:35 Avoid paying anyone for an AI audit

5:40 EEAT audits are pointless because EEAT is not a ranking factor

7:04 The reason EEAT audits are a scam

7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)

8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)

8:10 Search engines cannot tell the quality of content, so they rely on authority

8:46 How would they factor bias?

9:16 Avoid paying people for AI SEO

9:29 The 4 things you need to rank.

10:55 Should you use AI content?

11:38 A lot of AI content is filler content

12:24 Duplicate content is not a thing

12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)

12:45 When duplicate content is a problem

13:38 AI slop is placeholder content

15:26 If it's possible for search engines to detect AI content, it can get penalized

16:25 We recommend not using 100% AI content

16:42 the reason AI content might get penalized

17:40 AI blogs are low effort

18:04 AI was trained on existing content. What is it adding?

18:20 People have told me they are having trouble getting AI content indexed

20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)

21:20 Why would an expert use AI content?

21:47 Content is not a ranking factor, but it is a conversion factor

22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)

24:21 What are they trying to sell you?

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:23 How to plan a SEO Zoom Advisory Call with me

2:48 Definition of dr

3:17 DR doesn't mean what people think

3;55 Low DR backlinks can be good, too

4:19 Here's the episode about Marketing SEO Spam

4:35 anchortext definition

5:44 The problems with high DR websites

7:12 Don't buy backlinks based on DR

7:29 The episode about lower DR ranking over higher DR

8:12 A refersher of a good backlinks:

8:16 contextual

8:20 likely on a relevant website

8:22 on a relevant post

8:25 makes sense grammatically and syntactically

8:31 doesn't look like it was written for SEO

8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink

9:14 Here's the scam

10:05 Anything that can be automated will not help SEO

11:07 If you're buying backlinks based on DR you are probably going to get scammed

11:53 Content wrtiers dislike this podcast

12:07 Developers dislike this podcast

12:21 The 4 things that are necessary to rank

13:13 Dwell time is not a ranking factor

13:14 content quality is not a ranking factor

13:15 UX is not a ranking factor

13:32 How Impressions work

13:52 How to know how much traffic you are going to get

16:01 Quality of content is not a ranking factor

16:04 Dwell time is not a ranking factor

16:06 AI is not stealing your traffic

16:09 LLMS.txt does nothing

16:12 EEAT is not a ranking factor

16:19 Even Google admits EEAT is not a ranking factor

16:26 Anyone offering you an EEAT audit is scamming you

16:30 Anyone offering you an HCU audit is scamming you

16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you

16:39 Anyone claiming UX is a ranking factor is scamming you

16:54 Don't buy backlinks based on DR

17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month.

18:12 There are better ways to spend your money

18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks

18:29 DON'T BUY BACKLINKS BASED ON DR

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1:37 Schedule an SEO Zoom Advisory Call with me

2:30 HCU audits are scams

3:10 RIGHT NOW AI SEO is the same as regular SEO

4:01 Zero people have shown proof that AI is stealing their traffic

4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank)

7:21 How do you increase DR?

9:19 A history lesson of authority and page rank

11:59 The first reason people ask how do they raise their DR?

13:12 Clients pay us to be at the top of the search engines, not to increase their DR

13::33 The second reason people ask how do they raise their DR?

14:50 Higher DR doesn't mean more authority than less DR

15:36 The third reason people ask how do they raise their DR

16:22 Would you rather be at the top of the search engines or having 100 DR

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1:42 Schedule an SEO Zoom Advisory Call with me

2:06 The first reason (not enough authority)

3:45 You need enough authority compared to your competition

4:02 The second reason (they are spammy)

4:46 The third reason (other problems with your website)

6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site

6:50 Article I was talking about

8:50 We do not sell backlinks off a menu

11:02 The 4 things you need to rank

11:04 1 No penalties

11:06 2 Content

11:07 3 Relevancy

11:09 4 Authority

11:10 There's a reason we do it that way

11:30 When you have everything you need, THEN you need authority

13:18 We cannot "take a quick look at your website" because SEO has covers more than your website

15:50 It's impossible to do SEO without studying your competition

16:00 Review

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1:48 How to arrange a Zoom SEO Advisory Call with me

2:48 Is AI going to replace SEO?

3:49 Is AI really stealing your SEO traffic?

5:06 Most AI articles are clickbait

5:38 No one knows how AI works for SEO

5:57 AI services are probably scams

6:47 AI did not steal 70% of your traffic

7:21 AI problem vs SEO problem

7:40 People are trying to sell you dumb nonsense because you are afraid of AI

8:26 Being listed vs. ranking

9:27 Problems with AI

10:30 AI fatigue

11:22 Is AI content ok?

12:30 Avoid buying backlinks from AI sites, AI slop

13:13 Hypothetical explanation of how search engines would penalize AI

14:22 What do search engines do?

14:54 Examples of things that are spammy

15:51 Good quality content comes form popularity, not content

16:43 The other side of the argument

17:29 Don't have an entire website that is AI

18:20 How to get your website found in AI

18:46 llms.txt

19:41 ahrefs article stating llms.txt isn't considered by LLMs

20:41 Whose traffic is actually declining?

20:03 How do people use AI?

22:28 AI is different than SEO

23:47 AI saves time

24:10 Not visiting a website isn't bad for SEO

24:36 AI is probably trained by information that is biased

25:28 Search engines are just fine.

26:04 There are only a few ways that AI can consider a website

26:59 AI will plausibly have a popularity metric like backlinks

27:24 You rank because you're popular, not because you're useful

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1:30 Reminders

2:06 How to arrange a Zoom SEO Advisory call with me

2:23 SEO AI Preview

4:07 We are thinking about doing videos

5:39 The 4 things you need to rank

9:17 Why you need backlinks

10:01 This is how authority works

11:57 Good backlinks and bad backlinks

12:57 YOU HAVE TO UNDERSTAND WHY

14:23 Think like a search engine

14:33 SEO is manipulation

16:01 A process to distinguish good backlinks from bad backlinks

16:50 Quick version

17:40 Good backlinks

17:46 Citations

17:52 Contextual (definition)

18:24 Spammy backlinks

18:24 Blog comments

18:46 Forum profile backlinks (definition)

19:25 Footer backlinks (definition)

20:32 Blog roll backlinks (definition)

21:17 Review

21:32 Checking the website itself

22:11 IP addresses

24:24 No links to gambling/pharma/adult

24:45 No links from pharma/adult/gambling

26:00 No backlinks from places that don't make sense

26:58 No backlinks from languages that don't make sense

28:01 IT HAS TO MAKE SENSE.

28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.

29:16 Selling articles and links to whoever wants them is a big red flag

29:29 Review

29:59 Normal content

30:06 No spun content

30:31 AI content should make you rethink

32:34 Good backlinks help you

32:36 Bad backlinks harm you

1:56 How to do a SEO Zoom Advisory Call with me

BACKGROUND

3:01 What is authority?

3:14 What are the 4 things you need to rank?

3:57 Pagerank

4:43 Different SEO tool's authority calculations

THERE IS MORE TO IT THAN DOMAIN RATING

6:29 A high DR website can be bad and a low DR website can be excellent

7:41 Do you want a course about buying domains for your PBN?

9:58 Why the THEORY episodes are more important than the how to episodes.

11:36 Examples 4 of things that are more significant than the metric DR.

12:15 Number of backlinks is probably the least important factor that exists.

13:47 DR does not make the decision for you.

14:14 SEO is not about DR

15:00 The 4 things you need to rank again

15:28 Search engines do not use DR It's an estimate.

15:45 Higher DR does not mean a website ranks higher.

16:22 Two domains, which should you buy?

17:13 Stop buying domains and backlinks because of their DR

17:50 Better traits but lower DR = it's a better domain

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01:14 Reminder

01:48 How to arrange an SEO Zoom Advisory Call with me

01:59 Question for listeners

02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO

04:08 Why people will get frustrated with this episode

04:16 What is SEO?

05:03 What is conversion optimization?

05:42 Traffic is a factor of monthly search volume and your rank

06:00 How to calculate how much traffic you get

07:45 How to calculate how much you will get in sales

08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts

09:28 How to determine how much money you will make

11:02 How to make more money

11:38 The 4 things you need to rank

11:46 Conversion optimization

13:32 Once the person is on your website, SEO ends

14:15 Once the person is on your website, conversion optimization applies

15:40 The difference between an SEO problem and a conversion optimization problem

18:11 SEO is not the same as conversion optimization

21:30 You need to know why this works

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1:10 New episodes

1:36 How to arrange an SEO advisory call with me on Zoom

4:38 The reason we're making this episode

5:30 The reason SEO can't be taught in 10 minutes

6:17 The difference between a private blog network and a private blog portfolio

7:24 Do NOT link your sites together

7:42 In specific order, what you need to rank

10:15 Things that do not generate authority

11:00 What transfers authority

11:35 There are 4 ways to get backlinks

13:27 Are PBNs blackhat?

14:45 The purpose of a PBN

15:40 Find the websites

20:50 Find hosting

21:20 Do not use the same provider

23:50 Do not use SEO hosting companies

25:05 Content

26:36 Make a regular website

28:24 How many words?

28:54 Plugins

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Reminders

Announcement

What is the purpose of SEO?

The SERP Tracker we use.

A secret bonus you can do with a SERP tracker

Three things to look for in a SERP tracker

01:32 Email me

02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients

04:22 Quality of content is not a ranking factor

04:44 How to be smarter than everyone else in SEO

05:00 Song analogy check this one

0:700 Example of bad content that ranks

09:42 Search engines can't tell good content, so how do they evaluate?

10:02 Authority is a metric for popularity which is a metric for how good content is

11:33 Why I think people are so stuck on why content quality matters

13:50 No one can do SEO for more than 6 months and think content is king

14:18 Why people won't quit saying "content is king."

15:15 Why people keep saying content is king

15:40 In most cases the quality of your content is not why you're not ranking

17:08 Why people double down

17:30 The similarities between UFC and SEO

26:13 Content is king is useless

28:03 The 4 things you need to rank

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You've seen them. Everyone has seen them.

Let's talk about them.

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Do things you're not supposed to and you get a penalty. Sometimes.

Maybe it's uncertainty built into the algorithm.

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There are 4 ways to get backlinks.

1) Do nothing

2) Buy

3) Guest Post and Link Outreach

4) Build Your Own Sites and Use Those

Learn which one might be best for you.

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1. No Penalties. Why you should avoid them and different types of penalties.
2. Content. What it does and does not do.
3. Relevancy. What it is and how to get it.
4. Authority. What it is and how to get it.

And how they all play a role in search.

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Being an SEO Consultant:

Wake up

Do you need to rise at 4am?

Time in email

Time in meetings

SEO employee vs SEO entrepreneur

Backlinks, content, research.

Answer to a Patreon member's question:

At what point do PBN outbound links start becoming diminishing returns?

Three answers:

What number of OBLs from a PBN post?

What number of OBLs from a PBN site overall?

How about too many backlinks from a PBN to the client site?

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How the scam goes and what you should say if you're a seller and someone asks you this.

And a preview of the discussion about why free SEO audits are worth what you pay for them.

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Finding good backlinks is hard.

What you need to rank.

SEO is not a checklist.

An economic comparison with SEO.

Why you're not the CEO of a company.

Why you're not ranking.

SEO is a competition.

$9,000 for 90 backlinks vs $10 for 100,000 backlinks.

Why you can't buy $1 backlinks on a $1,000 domain.

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People say acquiring backlinks is bad. Thoughts?

Topics covered: The 4 things you need to rank. The 4 ways to get backlinks and their ethics.

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All the information from each episode. Lots to share.

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There are no certifications. There are no degrees.

An example of overoptimization, and a quick discussion of penalties. SEO changes.

Why SEOs complain whenever there is an algorithm update (EVERY TIME).

HCU audits (REALLY???).

What shady agencies do.

Why I do a podcast.

SEO actually exists.

The SEO industry has a lot of bad opinions about it.

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Why there are no (good) SEO certifications.

The most important question you should ask..

Why you should always demand specifics.

Content is not a ranking factor.

DEMAND SPECIFICS.

Ask them to explain SEO to you.

DEMAND. SPECIFICS.

Ambiguity = scam

Internet marketing and SEO have a rotten reputation which makes perfect sense.

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What is SEO?

How is SEO different from conversion optimization?

Why traffic is not an SEO metric (and what is)?

Why content is not king.

The four things you need to rank.

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