Explore every episode of the podcast Growth Marketing Camp

What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.

For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.

In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.

Here's what’s in store:

 🔥 Finding the Right Co - Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.

🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.

🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.

Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.

Don’t miss this episode if you’re looking for fresh perspectives on leading a startup. 

Tune in and learn how: 

Ever wondered how to transform field marketing from routine to remarkable?

Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.

In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:

🔥 Field Marketing Masterclass (how to seamlessly weave field marketing into your broader GTM strategy)

🔥 Predictability in Events (Ajay’s approach to ensuring every stage of an event is a success, from planning to execution)

🔥 Curated Experiences that Convert (the art of designing personalized events that resonate deeply with your ideal customers)

🔥 Cracking the C-Suite Code (strategies for aligning field marketing with company goals and securing executive buy-in)

Ajay also dives into the power of cross-team collaboration, the importance of measurable outcomes, and why field marketing should be viewed as a crucial part of a company’s growth strategy, not just a series of events.

This episode is brimming with actionable insights, strategic advice, and Ajay’s unique perspective on how to make field marketing a cornerstone of your company's success. 

Tune in and discover how to elevate your field marketing game.

Have you ever wondered how to grow your business through the power of community?

You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.

In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:

🔥 Community Building 101 (how & why of community marketing)

🔥 The art of employee advocacy (and how to foster a culture of creativity and support within teams)

🔥 Apollo’s LinkedIn strategy (& the unconventional yet effective marketing tactics that have led to impressive organic growth)

🔥 The genius behind the Customer Advisory Boards (& the importance of building deep customer relationships)

The episode is packed with creative marketing insights, personal anecdotes, and practical tips for all marketing professionals. Enjoy!

In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:

🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)

Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.

We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!

Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:

🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)

🔥 Scott’s marketing philosophy: “Always Make Lemonade”

🔥 The power of continuous learning (& the importance of embracing the unpredictable)

🔥 Marketing red & green flags

Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. 

In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:

🔥 The steps for building an ABM program from scratch without enormous budget

🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play 

🔥 How businesses can implement efficient and tangible ABM strategies

🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers

Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.

With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.

In this engaging conversation on Growth Marketing Camp, Obaid breaks down:

🔥 The unique strategy behind HockeyStack’s streaming platform  (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)

🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)

🔥 The secret recipe behind HockeyStack's content engine

🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)

Trust us on this, you do not want to miss out on this episode. Dig in!

Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.

Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:

🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)

🎯 How to foster a thriving environment & company culture 

🎯 Advice for young professionals on how to find their calling

🎯 How brands can adapt to the challenges & stay successful

Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧

In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.

We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success. 

In this captivating conversation, Corrina shares:

🔥 What ABM is (& why she fell in love with it)

🔥 The power of micro-communities as a key ABM strategy 

🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)

🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)

Check it out!

Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.

Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!

In this episode, we discuss:

✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution

✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)

✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)

Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy!

Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: 

• The most cringe-worthy content our guests have seen (& created)
• Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?
• Has LinkedIn become the new Facebook for 'personal branding' overkill?
• Ghosting on LinkedIn: Why do some thought leaders / creators vanish? 
• The LinkedIn 'Algorithm Apocalypse' - hot or hype? 

We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include: 

• Travis Tyler, Sr. Digital Content Producer at PandaDoc
• Todd Clouser, The Worst Marketer in the World at Lavender
• Nadia Milani, VP of Marketing 
• Morgan J Ingram, Founder & CEO at Ascension Media Productions

It's going to be a scream!

This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. 

Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.

In this captivating Growth Marketing Camp episode, Ashley shares:

✨ The definition of thought leadership (& what the most essential elements of it are)

✨ Her 4 pillar framework for thought leadership

✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)

We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!

In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.

In this episode, we discuss:

🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents 

🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)

🚀 Common pitfalls in building out original research (& how to avoid it)

🚀 What lesson has taken Becky the longest to unlearn

We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!

Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:

🎉 The importance of building networking schedules and custom excursions for attendees

🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads

🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS

🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team  

Melanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you. 

And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events!

Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.

In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:

✍️ How to convince busy executives that LinkedIn is a channel worth investing in

✍️ What 3 key questions every marketer needs to ask before starting a newsletter 

✍️ Top advice for small and scrappy marketing teams on creating a newsletter 

The cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!

In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:

🔥 How your brand can find unique angles for your content 

🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)

🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on

🔥 Why you should never give up on creating content (& how to do edutainment the right way)

Plus, we get lucky, and Morgan shares all about his pursuit of a life of excellence, the Mamba Mentality and what it means to him, and how it influenced his founder journey. Check it out!

This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.

In this episode of Growth Marketing Camp, we discuss:

💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)

💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)

💎 How to leverage your current customers to help inform your strategy and the content you are creating

In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!

This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.

In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:

✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)

✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue) 

✨ What’s the difference between success and failure (& why setting up a strong foundation matters)

If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!

In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within. 

Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations. 

In addition, we discuss: 

☎️ How to use AI-powered voice analysis to optimize your marketing campaigns, adjust bidding strategies, and uncover previously unnoticed customer needs and pain points.

☎️ How to leverage partnerships to elevate your brand.

☎️ Ways Masami and CallRail CRO, Marius Smyth, are transforming the organization by breaking down silos, aligning strategies, and fostering collaboration across teams.

Dig in!

In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:

🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)

🚀 How event marketers can leverage data from virtual events (& what they should  pay attention to)

🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)

Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!

Melissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it actually took to deliver such a grand launch campaign.

In this exclusive episode of Growth Marketing Camp, you’ll learn:

📩 Why it’s important to listen to your customers (& how to use those audience-driven insights to pave a new path for your brand)

📩 How to build a GTM battle plan around your circle of influence (& bring your brand along)

📩 Why YOU should join Gated on this ride (Melissa drops exclusive insights, use cases, and tips)

We have a very special episode on our hands. Go check it out!

Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport. 

Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss everything related to dark social, events, and evangelism.

In this episode of Growth Marketing Camp, you’ll learn:

• What is dark social (& how you can leverage it for your brand)
• How to successfully combine dark social & evangelism with field marketing 
• How to make your customer a star of the show (& all the deets)

As a bonus, Arthus shares insights into the digital to physical content flywheel that’s helped them stand out at events and create FOMO. Check it out!

The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing the Mayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners.

In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video content to drive revenue in sales and marketing. We’ll dig deep into building impactful business relationships via LinkedIn, why availability is your number one ability, and how feedback is a gift if given in a constructive and helpful way.

Finally, Rob shares his thoughtful perspective on nurturing and training your creative muscle to achieve success. Tune in and learn how to stand out in the best possible way!

If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.

Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advantage, setting up a feedback loop early on to define your ICP, and the power of resilience and refusing to fail. And at the heart of it all is Lavender's core value of giving first.

You’ll also hear about how they made a big splash at SaaStr 2022 event and completely stole the show without even having a booth. What was their secret? Well, you’ll just have to tune in to find out.

In this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to running a successful brand. 

Alexis shares invaluable lessons on investing in your personal brand and making yourself eternally employable. You’ll understand the importance of positioning yourself in the job market by leveraging LinkedIn. We also discuss the changing landscape of B2B thought leadership content and how brands can utilize it to their benefit.

Whether you're a job seeker, a business owner, or just someone looking to learn more about personal branding and career development, this episode will provide you with the mindset and tools you need to own your career and inspire you to take steps toward success. Tune in and get ready to take notes!

In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.  

We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel. 

Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!

As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and why you should always lean into (& trust) your gut feeling. 

We dig into the challenges women face in the corporate world: the covert sexism and discrimination, as well as the more subtle ways women are held to different standards and expectations than their male counterparts. From dress codes to office culture, women often have to work harder and navigate more obstacles just to be seen as competent and professional. 

Catherine offers invaluable insights into how women can advance in their careers and the importance of supporting and empowering each other so that the next generation of women in tech won't have to face the same struggles. Check it out!

Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.

In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact. 

Are you ready to learn the art of social listening, the power of curiosity, and the magic of imagination? Well, Christina Garnett is about to take us on a journey into her world where she’ll share tactics and strategies that have propelled her to uplift advocates, create raving fans, and make customers heroes. Buckle up & listen to this bomb episode! ❤️‍🔥

Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. 

Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that. 

By sharing his thoughts, experiences, and learnings on LinkedIn constantly, he’s managed to cultivate trust for his agency Funky Marketing and his network.

In this Founder Stories episode, Nemanja shares:

• The power of personal connections as a trust builder for your brand
• The story of how Funky Marketing came to be (& how it helped him stand out)
• How he applied his experience in B2C to B2B to skyrocket his business (& close 47 deals inbound in one year).

Tune in and enjoy!

The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. 

Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing. 

Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp to share their unique, emotional, and powerful founder story. Saddle up and get ready to be inspired!

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. 

Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.

So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!

Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12.

Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that generates millions in revenue.

Listen to this episode for the ultimate cherry on top of your day!

In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric.

Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies.

Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to tailor messages with maximum impact. And once you’ve maxed out your execution on the email side, why it’s a good idea to work on chatbots and use them as an engine to respond to prospects, segment your audience based on their verticals, and promote assets. Dig in!

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. 

In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." 

Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.

We’re kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!

In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success.

We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tune in.

We’re closing out this incredible year with a bang (& what a year it’s been). Join the party and enjoy!

This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.

Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.

Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!

Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.

This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who’ve hit a plateau.

He’ll answer the questions:

• How can early-stage startups best approach channel expansion?
• How can you look outside of media to achieve growth?
• What the steps needed are to achieve success (& growth) profitably and sustainably

Tune in to learn his plan to build a better economic model!

In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.

Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his experience enabled him to find success. You’ll also get kickass tactical ideas to replace those tired case studies for something more exciting.

The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!

A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community?

Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more.

Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she’s found success doing so.

Tamara has built tangible advantages for Vena Solutions directly attributed to her community building through the launch of Plan to Grow, a community for finance professionals.

She shares insights on how to get started, how she measures the ROI of community, and why the first task should be to get buy-in from leadership. We uncover the reasons behind Vena’s company-wide shift from MQL to the MQA approach, how she’s leading and supporting it, and how she’s aligning this transition with ABM. Check it out!

On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!

Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue.

If you want to learn what it takes to ride the podcast train, you’re in the right place. Check it out.

Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.

This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius.

In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You’ll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness. Check it out!

Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.

And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You’ll learn his motivation that compelled him to jump into the Founding waters and the specific steps he took to bring Beam Content to the light of day.

In this episode, Brooklin shares some of the greatest challenges they are facing (as a new company), where lies the opportunity for SAAS brands, and the importance of getting very specific about what you do and what you don't do. You’ll learn how to uncover unique brand stories worth telling your customers, what kind of content to create and how to best answer the questions your customers are asking. Tune in and enjoy the ride!

If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you.

Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.

In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn’t shy away from simplicity and how to make the complex simple. Dig in!

Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app.

Ryan joins us on this week’s episode of Growth Marketing Camp to share what his team’s top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the rest of the company.

He also shares the importance of setting your customers up for success and how they manage to do so at Kalkomey Enterprises. So put on your hiking boots, and tune in!

Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.

Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.

Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!

This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training.

Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!

This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus.

In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo.

As a bonus, we chat about what led Melissa to leap into the startup space after spending over a decade at Google, plus what’s critical for her enjoyment of work and what inspired her to start a Slack community for marketers called 2 pizza marketers. This episode is a pure delight, so tune in and enjoy.

Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.

Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she’s building Sweater’s presence across all platforms. To hear all this and much more, tune in!

On this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell.

Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program out from scratch.

Check it out!

Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify.

Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That’s exactly how she’s built a winning content strategy.

Finally, she articulates how to best establish yourself in the company as the new VP of marketing. Another exciting episode is ready for you to tune in and enjoy!