Growth Machines: Combining Product-Led Growth and Sales – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

Business

Frequency: 1 episode/16d. Total Eps: 19

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - marketing
06/05/2026
#84
🇫🇷 France - marketing
05/01/2026
#74
🇫🇷 France - marketing
04/01/2026
#54
🇫🇷 France - marketing
03/01/2026
#31
🇨🇦 Canada - marketing
22/08/2025
#88
🇨🇦 Canada - marketing
21/08/2025
#64
🇬🇧 Great Britain - marketing
16/07/2025
#97
🇨🇦 Canada - marketing
09/07/2025
#41
🇬🇧 Great Britain - marketing
05/05/2025
#78
🇫🇷 France - marketing
27/04/2025
#86

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 62%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas

Season 2 · Episode 8

Thursday, September 12, 2024 • Duration 22:24

In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years.

Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the company's sales, customer acquisition, and internal processes.

They discuss challenges faced, surprising insights, customer behavior monitoring, and adjustments made during the transition. Jesse also highlights the importance of a flexible approach, constant improvement, and focusing on customer self-service.

00:00 Introducing Jesse and an overview of Nylas
04:46 Challenges and Concerns with PLG Transition
07:26 Strategies for Sales Team Adaptation
11:30 Metrics and Outcomes of the PLG Implementation
17:10 Signals and Customer Interaction
19:32 Future Directions and Conclusion

Read moreCollapse

Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform

Season 2 · Episode 7

Thursday, August 29, 2024 • Duration 19:32

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales.

Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. She highlights the importance of customer success, segmentation strategies, and the role of tech partnerships.

The conversation also delves into the benefits of combining sales and PLG, such as improved NPS and revenue per rep, and touches on nuances like sales team incentivization and the relationship between product and sales teams.

Kristen concludes with advice on questioning basic assumptions to drive business inflection points.

00:00 Kristen Habacht's Background and Typeform Overview
00:48 The Evolution of Typeform's Product-Led Growth
02:54 Segmentation and Sales Strategies
06:51 Challenges and Counterintuitive Insights in PLG
09:50 Sales and Product Team Dynamics
16:31 Combining Sales and PLG for Success
19:50 Conclusion and Final Thoughts

Read moreCollapse

The sales paradigm shift | Leah Tharin

Season 1 · Episode 5

Thursday, March 28, 2024 • Duration 28:30

In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on Leah’s ProducTea.

In our talk, Leah emphasizes the merging of PLG and traditional sales approaches, advocating for data-driven sales strategies. She warns against common mistakes such as misinterpreting user engagement as buying signals and stresses the need for iterative processes to identify genuine buying signals effectively.

She also discusses successful implementations of Product-Led Sales, citing examples where expansion revenue and leveraging trials or low-cost offerings have been used to penetrate larger accounts. Leah underlines the importance of adaptation to meet market demands, particularly in maximizing efficiency and capitalizing on changing customer expectations.

[00:22] Introducing Leah Tharin
[00:56] The Evolution and Impact of Product-Led Sales
[02:21] Combining PLG and Sales: Strategies and Challenges
[03:51] Identifying and Leveraging Buying Signals
[12:14] Navigating Sales Concerns
[16:42] Expanding into Enterprise with PLG
[23:42] Common Approaches when Introducing PLG

This interview is part of my book about Product-Led Sales which recently came out on Amazon. More info on www.PLGandSales.com.

Read moreCollapse

Introducing PLG when you are doing sales | Ben Williams

Season 1 · Episode 4

Thursday, March 14, 2024 • Duration 21:18

In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek.

We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights from his experiences, including his time at Snyk, on how companies can blend PLG with traditional sales methods. He highlights common challenges and suggests how to deal with them.

We discuss bottom-up adoption, the role of PLG in improving lead qualification and Go-to-Market efficiency, and how PLG can help with contract expansion. Ben emphasizes the significance of developing a growth model for the business and the necessity to focus on driving specific impact instead of trying to boil the ocean.

[00:22] Introducing Ben Williams
[00:53] Combining PLG and Sales: Insights from Snyk
[06:21] Key Metrics for PLG Success
[08:39] Beyond Acquisition: PLG's Role in Retention and Expansion
[11:30] Integrating PLG into Sales-Led Organizations
[18:19] Deciding Where to Start with PLG
[20:13] Closing Remarks

This interview is part of my book about Product-Led Sales.

More info on www.PLGandSales.com

Read moreCollapse

Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

Season 1 · Episode 3

Thursday, February 29, 2024 • Duration 18:42

In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.

Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their previous company. Right out of the gate, they embraced a Product-Led Growth model for Leadfeeder, drawing inspiration from successful American companies like HubSpot.

They offered a free trial, focused on making users happy, and went the unconventional way of prioritizing product usage over immediate profits. Pekka stresses the importance of nailing the basics and staying focused on the product metrics, which paved the way for Leadfeeder's success.

[00:00] Introduction
[02:49] The Power of Free Trials and Feedback
[03:52] The Role of Analytics and Support
[06:55] An Unconventional Approach to Outbound
[13:24] Knowing When to Give Up on a Sale
[15:44] Key Roles in the Growth Journey
[17:33] Advice When Building a Business
[18:12] Conclusion and Upcoming Book Announcement

This interview is part of my book about Product-Led Sales.

More info on www.PLGandSales.com

Read moreCollapse

Pricing challenges in PLG | Kyle Poyar

Season 1 · Episode 2

Thursday, February 15, 2024 • Duration 29:37

In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.

Pricing and packaging can be an enabler or blocker when thinking about product-led approaches. Kyle talks about the different challenges this can present. He includes suggestions how to gradually introduce the product-led elements and points out common pitfalls to watch out for. At the end, we cover some trends and other observations of what’s happening in the market.

[02:32] Barriers to adopting Product-Led Growth
[06:31] Strategies for transitioning to Product-Led Growth
[11:07] Using PLG to create shared incentives across Go-to-Market teams
[13:07] Which companies aren’t the best fit for Product-Led Growth?
[17:10] Current market developments around Product-Led Growth
[22:32] A common mistake when going from PLG to enterprise
[25:02] Moving beyond user journey automation in PLG

This interview is part of a series from my book about Product-Led Sales. More info on that on www.PLGandSales.com.

Read moreCollapse

Introducing a self serve plan at Amplitude | Franciska Dethlefsen

Season 1 · Episode 1

Thursday, February 1, 2024 • Duration 26:17

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude.

We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when the switch is made, and the importance of customer education in retaining clients.

She also highlights the potential challenges and opportunities presented by this transition, such as customer churn, while also maximizing revenue opportunities

[00:18] Meet Franciska Dethlefsen
[00:57] The Journey to Self-Serve at Amplitude
[06:45] The Evolution of the Self-Serve Plan
[10:26] Addressing Concerns and Building Confidence
[17:57] The Impact of the Plus Plan Launch
[21:22] Lessons Learned and Future Opportunities
[25:27] Closing Remarks and Preview of Next Episode

This interview is part of my book about Product-Led Sales. Go to www.PLGandSales.com for more info.

Read moreCollapse

Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen

Season 2 · Episode 6

Thursday, August 15, 2024 • Duration 18:55

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering.

Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach.

Key topics include the importance of internal alignment, the role of different team members in driving the project, and early learnings from their beta phase. He also shares insights on balancing value in their freemium model and the backend complexities that come with PLG implementation.

00:00 Meet Sindra Halland: CEO of SalesScreen

01:01 The Evolution of SalesScreen

02:04 Transition to Product-Led Growth

04:10 Challenges and Strategies in PLG Implementation

07:32 Building the Essential Package

12:42 Beta Testing and Learnings

16:48 Final Thoughts and Future Outlook

18:08 Closing Remarks and Contact Information

Read moreCollapse

Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata

Season 2 · Episode 5

Thursday, August 1, 2024 • Duration 20:56

In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy.

Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial product-led component. They discuss the trials and triumphs of this transition, the importance of understanding customer needs, and how personalized trials have become a key part of their success.

Laura also shares insights into how close collaboration between sales and product teams has become essential and unexpected learnings that have shaped their strategy.

00:00 Laura's Background and Dreamdata's Journey
01:55 Transition to Product-Led Growth
03:09 Sales and Product Integration
05:19 Customer Trials and Sales Strategy
09:53 Unexpected Insights and Challenges
16:29 Segmentation and Qualification
20:21 Wrap Up and Get in Touch

Read moreCollapse

Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle

Season 2 · Episode 4

Thursday, July 18, 2024 • Duration 21:03

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.

Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigating risks.

The conversation highlights the need for a hybrid approach in scaling businesses. Andrew also shares his experience with adapting commercial infrastructure to support this hybrid model and tackling both internal and customer-facing complexities.

00:00 Andrew Davies' Background and Paddle's Mission

01:36 Evolution of Paddle's Go-to-Market Strategy

03:26 Challenges and Decisions in Product-Led Growth

07:02 Hybrid Sales and Product-Led Approach

10:00 Complexities and Learnings in Scaling

16:18 Final Thoughts

Read moreCollapse

Growth Machines: Combining Product-Led Growth and Sales – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Growth Machines: Combining Product-Led Growth and Sales – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other11

LinkedIn2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other11

LinkedIn2