Dave Hunter started GreenRoom Video after a career in theater, building it from side hustle to a $1.2 million company. Recently discovering he's an integrator (not a visionary) through reading Traction, Dave shares how he's learned to delegate, scale, and break through belief barriers that were limiting his growth. His team now handles projects from start to finish while he focuses on business development and strategy.

• The 80% rule: If someone can do what you're doing at 80% of your ability, they should be doing it to enable growth
• Belief barriers like "no one can do this as good as me" often limit business growth more than actual constraints
• Start with contractors before full-time hires to test your management skills and their abilities
• Learning whether you're a visionary or integrator fundamentally changes how you should approach running your business

Dave Hunter is the Founder and Creative Director of GreenRoom Video, a Chicago-area production company that has produced over 1,000 videos for Fortune 500 companies, small businesses, schools, and nonprofits. With a background in theater and more than a decade of experience in performance and production, Dave brings a creative storyteller's eye to every project. Under his leadership, GreenRoom Video surpassed $1 million in annual sales and continues to grow with a focus on helping organizations communicate their messages with clarity, creativity, and impact.

• [00:00] Welcome to the show!
• [06:27] Meet David Hunter
• [11:08] Having an Executive Assistant
• [15:41] 20 Dollar An Hour Projects
• [27:02] Belief Barriers
• [29:56] When To Be On Set
• [40:42] EOS Method
• [48:51] Connect with David
• [50:29] Outro

"If somebody can do what you're doing at 80% of what you can do, they should be doing it." - Dave Hunter

"There's several belief barriers we have where we don't think that's possible, but it is, and the only difference is choosing to try it." - Dave Hunter

"Your prices are too low if everyone's saying yes to your proposals." - Dave Hunter's business coach

"Act your wage as a company—profit doesn't mean your salary, profit means after your salary, there's still profit." - Dave Hunter

Find Dave Hunter online at GreenRoom Video

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John Bunn recently launched his solo podcast "Shifting Focus" after years of co-hosting How to Film Weddings. Starting with over $400K in student debt, he's built a wedding business that now books $30K+ weddings and has his entire year's expenses covered by the first month. John shares the psychology behind premium pricing, why cash flow equals creative freedom, and how getting specific about your ideal client changes everything about your business.

• When you don't need the money, you come across completely different in sales calls—clients can sense desperation vs. abundance
• Getting laser-focused on your ideal client (not just any client with money) is what allows you to charge premium rates
• Cash is oxygen for your business—sometimes picking up part-time work is the smartest move to take pressure off while you build
• Consistency in the right activities (not just any activities) is what creates long-term success in creative businesses

John Bunn is a wedding industry educator and mentor who has dedicated his career to elevating professionals through practical, results-driven education. After starting his own wedding video business in 2007, Bunn went on to film and photograph over 550 weddings, gaining deep insights into what truly drives success in the industry.

Since transitioning to education in 2018, Bunn has mentored and worked with tens of thousands of wedding professionals, focusing on what he calls "the things that nobody wants to talk about" — the fundamental business practices that create lasting success beyond fleeting trends.

Bunn's approach is rooted in real-world experience and a belief that sustainable success comes from shifting focus to what actually matters. His passion for teaching stems from the countless success stories he's witnessed, from working mothers who've transitioned to full-time wedding businesses to professionals finally booking their dream clients.

Known for his straightforward, no-nonsense approach, Bunn emphasizes that "trends come, and trends go, but those who shift their focus and put in the work are the true success stories." His mission is to help wedding professionals cut through industry noise and concentrate on the strategies that will genuinely impact their businesses and families.

As both mentor and coach, Bunn brings over 15 years of hands-on wedding industry experience combined with a track record of transforming careers through focused, practical education.

• [00:00] Welcome to the show!
• [05:09] Meet John Bunn
• [09:08] Shifting Focus
• [20:32] Healthy Mindset with Money
• [28:10] Importance of Being Profitable
• [40:56] When Cash Is Tight
• [56:24] Connect with John
• [59:20] Outro

"You come across completely different in your sales calls when you don't need the money." - John Bunn

"Cash is oxygen in your business. It's hard to make good decisions when you don't have oxygen." - John Bunn

"If you're not being intentional about where you want to go, you're going to be running someone else's race." - John Bunn

"There's nothing wrong with saying, I need to go pick up a part-time job. Stop by on your way to where you're heading." - John Bunn

"What does your business look like if you didn't need to make the sale today? That's the secret to selling." - John Bunn

Find John Bunn online

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Listen to the Shifting Focus podcast

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Ben Albert, founder of Balbert Marketing and host of Real Business Connections podcast, shares his belief that there's no single key to success - instead, every business has its own unique combination lock. He reveals his nearly 100% effective strategy for getting video testimonials by asking during emotional high moments, and explains how childhood experiences between ages 8-13 often shape the core values that drive our businesses. Ben also shares practical exercises for identifying what makes you "better versus bitter" and how to shift your time and energy accordingly.

• Success is a unique combination, not a universal key - Every business has different skills, clients, locations, and team members, requiring their own specific combination of strategies and approaches
• Ask for testimonials during emotional highs - The best time to request video testimonials is when clients are already feeling positive and engaged, not during random outreach
• Use the Better vs. Bitter exercise - Draw a line on paper and list what makes you better versus what makes you bitter, then systematically shift time from the bitter column to the better column
• Your origin story shapes your business values - The experiences and relationships from ages 8-13 often determine the core values and mission that drive your entrepreneurial journey

When Covid hit, Ben was furloughed and feeling lost. He hesitantly opened his MacBook, began reaching out to strangers on LinkedIn, and that one step launched his entrepreneurial journey.

Today, Ben hosts the internationally recognized podcast Real Business Connections, runs the thriving firm Balbert Marketing, and in just over a year, replaced his previous income—all while keeping it real and authentic. Ben has collaborated with industry giants like Chris Do, James Altucher, and Jordan Harbinger.

Through demand from his network, Real Business Connections has expanded to offer podcast production and growth services for top thought leaders. Once an underdog himself, Ben founded GrowGetters ONLY Collective, a community for growth-minded leaders to access mentorship, accountability, and meaningful connections.

He's on a mission to impact one million lives, one conversation at a time.

• [00:00] Welcome to the show!

• [05:08] Meet Ben Albert

• [07:27] Growgetters Only

• [09:44] Success Is A Combination Lock

• [18:30] Better And Bitter

• [20:22] Delegation

• [25:29] Video Testimonials Timing

• [39:30] Connect with Ben

• [40:12] Outro 

"There is no key to success. There is no one magic pill to solve everyone's problems. There is no key to success, resilience, success in your video business. It's a combination lock." - Ben Albert

"When's the best time to ask for a review or a video testimonial? It's during that emotional high." - Ben Albert

"I felt disconnected. So I didn't realize this. I was developing a deep, almost necessity for connection." - Ben Albert

"All you got to do is take something from the bitter column, do a little bit less of that, and then take the same amount of time in the better column and allocate that time to the better column." - Ben Albert

"Each business, each person has their own little combination. So part one, I find, is find someone who's already done what you tried, wanted, want to do, because they've built a playbook." - Ben Albert

Join Ben's free community

Listen to the Real Business Connections Podcast

Complementary Consultation / Meet and Greet with Ben

Connect with Ben Albert on LinkedIn

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FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry.

Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey. 

Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights.

• Discover the key to pricing your video services effectively and charging what you're worth.
• Learn actionable strategies for working with better clients and making a greater impact in the production industry.
• Gain insights into building confidence in your video business and thinking differently to achieve success.

Josh is an Ohio-based video producer and DP who intensely loves organizing. He loves to demystify the video production process so art and teams can thrive and make it a fun, low-stress setting.

He runs a handful of video production companies and coach creatives. Their music video company is JECP, Corporate is Myelin, weddings are PRSRVE, and coaching is housed under Theal. Their core values and process unify all three, serving a consistent experience across the board.

• [00:00] Welcome to the show!
• [03:31] Meet Josh Emerick
• [06:33] You have value to share
• [13:02] Navigating the year
• [15:10] Mastering proposals
• [21:40] Why music videos?
• [26:29] Marketing yourself
• [38:41] Growth through curiosity
• [42:41] Connect with Josh
• [43:28] Outro

"Confidence is the key to pricing yourself effectively and getting what you're worth in the video production industry."

"Working with top-tier clients can change the game for your video business, and we'll show you how."

"Success in the video business is all about thinking differently and building unwavering confidence."

Follow Josh Emerick on Instagram | Facebook

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Company of One, by Paul Jarvis 

In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights on self-belief, overcoming challenges, and the power of positive thinking in business and life.

• Learn the power of mindset in shaping your financial and creative journey as a filmmaker.
• Discover strategies to build wealth and establish successful, multi-figure organizations.
• Gain insights into overcoming personal and professional challenges for growth and success.

Since 1993 she has helped thousands of business owners and entrepreneurs worldwide, learn the systems, structures and strategies that teach, not just the "what and why", but the "how to", to minimize their taxes and maximize their profits. She specializes in helping agriculture families and businesses master 5 key areas. Tax, Legal, Risk, Wealth and Communication.

As certified speaker and coach she teaches how to build a plan and execute that plan for the results they want. As a money and business strategist, Marissa has been recognized as one of the nation's leading experts on building wealth, minimizing taxes and repositioning profits. She has built multiple multi-million dollar companies for herself and thousands of her clients.

• [00:00] Welcome to the show!
• [02:59] Meet Marissa Nehlsen
• [04:46] The mindset of a creative filmmaker
• [18:24] Developing a strategy
• [21:16] Serving over selling
• [24:15] Building a freedom plan
• [27:52] Belief is the foundation
• [34:39] Connect with Marissa
• [36:55] Outro

"Your mindset shapes your financial journey - change it, change your game."

"From a trailer to a multi-figure CEO - my story is proof that anything is possible."

"Solving bigger problems in filmmaking leads to bigger paychecks."

"Don't just think about success. Think, and then do something about it."

"Turn your challenges into your biggest strengths."

Find Marissa Nehlsen online

Follow Marissa Nelsen Instagram | Facebook | Twitter

Connect with Marissa Nelsen on LinkedIn

Listen to the Live Life Rich podcast

Download the 90-day Roadmap

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating as a one-man film crew, and emphasizes the significance of mentorship and giving back to the community through initiatives like film festivals. Join us for a deep dive into the intersection of creativity and business with Ethan de Aguiar.

• Discover the art of 'artrepreneurship' and how to balance creative passion with business savvy.
• Learn the secrets of managing a successful one-man film crew.
• Explore the power of mentorship in the filmmaking community.

A self-proclaimed "artrepreneur" & New Bedford, MA native, Ethan de Aguiar is an experienced filmmaker, focusing on the art of storytelling. Ethan brings the essence of the subject matter to life with cinematic visuals that create an immersive experience for audiences. Ethan has built long-term working relationships with notable local organizations such as New Bedford Creative, Destination NB, DATMA (Design Art & Technology Massachusetts), the Southcoast Community Foundation, YMCA Southcoast, Viva! Fall River and Fabric Festival just to name a few.

His short documentary "Love Letters for New Bedford" is a film that highlights the arts & culture scene in his beloved hometown of New Bedford, Massachusetts. The film has gone on to be selected into 13 film festivals (and counting!) and has also received 2 international awards for Best Documentary. He is currently working as a Director of Photography on a Pickleball "mockumentary" comedy pilot episode that he hopes will find investors that will take it to series. He is also working with a team of creative individuals to bring a permanent film festival to his hometown.

• [00:00] Welcome to the show!
• [05:53] Meet Ethan de Aguiar
• [14:17] Future for Ethan's business
• [21:21] Partnership vs Employee
• [26:06] Clearly defining partnership roles
• [32:06] Quarterly check-ins within your team
• [33:10] Managing a partnership business structure
• [35:41] Don't give up
• [36:52] There's room for everyone
• [40:03] Connect with Ethan
• [40:49] Outro

"I see myself as an artrepreneur; it's not just about the art, it's about building a sustainable career."

"In this industry, you wear many hats. It's about being multifaceted and adaptable."

"Mentorship can shape careers. I want to give back, maybe through organizing film festivals or workshops."

"Clear roles and open communication are the backbones of any successful creative project."

"It's not just shooting a film; it's managing a business, understanding your audience, and marketing your vision."

Check out Ethan's new comedy miniseries "Pickleball is Life: Dill With It!"

Follow Ethan de Aguiar on Instagram | YouTube

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In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact.

• You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort. 
• Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio.
• Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections.

Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking "pretty." Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically.

She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others.

For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you'll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits.

• [00:00] Welcome to the show!
• [05:35] Meet Alyssa Houseknecht
• [08:04] Working with agencies
• [11:46] Conquering cold outreach
• [21:40] Staying consistent
• [25:34] Marketing case study
• [29:36] Marketing with video
• [34:29] Freelance vs Business Owner
• [43:13] The importance of mindset
• [45:36] Connect with Alyssa
• [46:20] Outro

"It's not just about shooting videos; it's about crafting a narrative that aligns with your business vision."

"When you understand your worth, you set a standard in the industry."

"The right clients don't just bring you business; they bring you joy and a sense of achievement."

"Your impact extends beyond the screen; it's the value you bring into every project."

Find Alyssa Houseknecht online

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Follow Confident Company on Instagram

Grab your free copy of the Confident Brand Guide

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In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients.

• You'll discover the importance of truly understanding your worth in the filmmaking industry.
• You'll gain insights into setting clear boundaries with clients, ensuring mutual respect.
• You'll learn how to approach potential clients with confidence, professionalism, and clarity.

Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5).

Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter." 

• [00:00] Welcome to the show!
• [03:05] Meet Andrew Mason
• [07:12] Joining the Studio Sherpas Masterclass
• [13:05] Hosting a successful interview
• [18:20] Staying mentally present in an interview
• [21:27] Finding the perfect interview question
• [24:08] Why host a podcast
• [25:41] Starting a podcast
• [32:08] What's next?
• [34:21] Facing imposter syndrome
• [36:17] It doesn't hurt to ask
• [38:50] Connect with Andrew
• [39:34] Outro

"It's not just about the camera; it's about understanding your value."

"When you set boundaries, you set the stage for success."

"Every filmmaker has a unique voice; find yours and let it shine."

"Confidence isn't arrogance; it's understanding your worth."

"The right client will respect your boundaries and value your work."

Find Andrew Mason online

Follow Andrew Mason on Twitter

Grab your comprehensive checklist: Podcasting Made Simple

Download the PDF resource guide to Unlock the Power of AI 

Find out more about the Studio Sherpas Mastermind

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Getting Things Done, by David Allen

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber

Soundtracks: The Surprising Solution to Overthinking, by Jon Acuff

In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling.

• Discover the importance of specialization in the video and photo industry.
• Learn the value of setting clear boundaries and expectations with clients.
• Understand the dynamics of a successful video and photo team.

Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ability to capture Hi-Res images of products, food, corporate events, marine vessels and real estate serve to amplify his clients' advertising and marketing.

• [00:00] Welcome to the show!
• [03:38] Meet Joel
• [10:06] Joel's team
• [12:38] Striving for growth
• [15:51] Balancing work and family
• [17:04] Landing your dream clients
• [20:37] Learning to say "No"
• [23:38] Creating clear expectations for your clients
• [26:05] Cut out what you don't want to do
• [30:03] Connect with Joel
• [31:43] Outro

"I've always been a creative, grew drawing, painting, just naturally had a knack for it."

"I shoot some products too, like their vape product, vape lines and things that have to be done in the studio with controlled lighting."

"It's one thing to be creative. It's one thing to actually live off of it."

"I'm creating a lot of social media content, primarily marketing and advertising video and photography for the real estate industry, the marine industry, and cannabis."

"I try to stick with houses, boats, and bud."

Find Cordero Video & Photo online

Follow Cordero Video & Photo on Instagram | Facebook | YouTube

Follow Joel Cordero on Instagram

Download the PDF resource guide to Unlock the Power of AI 

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth.

• Discover the value of building a supportive community in the filmmaking and entrepreneurial world.
• Learn how to adapt and thrive in challenging times by reflecting on your business goals.
• Gain insights into the importance of personal growth and embracing change in your creative journey.

• [00:00] Welcome to the show!
• [01:24] The importance of community
• [04:02] The roller coaster of business
• [05:59] Pushing forward
• [08:11] The most important aspect of the Onward Summit
• [09:59] Change in order to grow
• [14:28] Staying balanced in life
• [17:56] Outro

"Having a healthy marriage is incredibly important in running a successful business."

"Your success in what you can do on your own is limited; seek out and build a supportive community."

"In challenging times, it's crucial to reflect on your business goals and adapt to changing circumstances."

Find out more about the Onward Summit

Download the PDF resource guide to Unlock the Power of AI 

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

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In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence.

• Learn the importance of valuing your unique perspective and expertise in the video industry.
• Understand how setting the right prices aligns with your worth and attracts ideal clients.
• Gain insights into building a thriving video business while staying true to your passion.

• [00:00] Welcome to the show!
• [01:26] AI filmmaking resources
• [03:29] Tapping into creative expression
• [07:57] It's ok to charge your worth
• [09:13] Your unique perspective
• [10:36] The value of video
• [11:54] Value yourself
• [14:22] Ask better questions
• [16:24] Finding the right audience
• [17:43] Niching workshop
• [19:07] Outro

 "Understanding your worth is the first step to building a successful video business."

"Setting the right prices isn't just about numbers; it's about valuing what you bring to the table."

"Your unique perspective is your biggest asset in the competitive video industry."

Download the PDF resource guide to Unlock the Power of AI 

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

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In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on collaborations with clients worldwide. Tune in to gain valuable insights into succeeding in today's professional landscape.

• Discover the importance of passion in your filmmaking journey.
• Learn how to stay motivated by focusing on your 'guiding star'.
• Understand the globalized nature of today's video production industry.

In 2014, Jeremy started a creative agency which has to date delivered on over 700 mandates, many for clients like Louis Vuitton Americas, EssilorLuxottica North America, Sephora Canada, BMW Canada, P&G Canada, Air Miles, Canadian Tire, TD, Cadillac Fairview, and more.

Building off their success, they developed Comparascope.com to help video professionals like them to easily manage client expectations and align on vision & scope.

• [00:00] Welcome to the show!
• [03:40] Meet Jeremy Thibodeau
• [10:37] The four pillars of creative work
• [11:53] Living off of your true passion
• [14:35] Pushing passion projects
• [17:15] Niching
• [18:54] Passions and profits
• [24:38] Leveraging a side hustle
• [30:30] Comparascope
• [36:16] Monetizing Comparascope
• [42:37] Connect with Jeremy
• [43:36] Outro

"If you're passionate about everything, then you're not investing really in anything."

"Know what your guiding star is."

"Don't forget why you got into it."

"If you're going to make money doing something that you're passionate about, chances are a lot of other people are passionate about that kind of work too."

Find Comparascope online

Connect with Jeremy Thibeadeau on LinkedIn

Download the PDF resource guide to Unlock the Power of AI 

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT. 

Key topics covered include:

• The significance of face-to-face interactions in building trust.
• The challenges and benefits of using AI tools like ChatGPT.
• The essence of simplifying communication for better understanding.
• The humorous side of AI-generated content.

• You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs.
• You'll discover the potential and pitfalls of using AI tools like chat GPT in video production.
• You'll appreciate the value of simplifying messages and the unexpected humor AI can bring.

Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public health, she crafts effective marketing strategies by understanding human behavior and empathy. Her love for nature and animals drives her nonprofit work, while her dedication to ethical marketing ensures a compassionate connection with audiences. Get ready to be inspired for a sustainable and compassionate world with Crystal as your speaker.

• [00:00] Welcome to the show!
• [04:12] Meet Crystal Tosh
• [06:15] Crystal's marketing agency
• [07:58] Authentic connection
• [10:30] AI's influence on social media
• [12:13] Using video content for a video business
• [16:12] Be true to yourself
• [25:23] Finding your ideal clients
• [33:59] Becoming a people-person
• [40:21] Listen to the right voices
• [44:04] Connect with Crystal
• [45:20] Outro

"When you are, like, literally within hugging distance of me, look out, because here I come." - Ryan

"Tell it to me like I'm in third grade. And I'm like, oh my gosh, yeah, this sounds so much more like me." - Ryan

"You just get all of the non-verbals and you get an opportunity to really listen on a whole other level." - Ryan

"If people don't trust you, if potential clients don't trust you, you're going to be... it doesn't have to be hard." - Ryan

Find Crystal Tosh online

Follow Crystal Tosh on Instagram | Facebook

Download the PDF resource guide to Unlock the Power of AI

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Justin Schenck, founder of Growth Now and host of the Growth Now Movement podcast, shares how curiosity became his business superpower and why podcasting is the ultimate networking tool. He breaks down the harsh realities of podcasting (78% of shows quit after 7 episodes) while revealing how to use video skills as a "golden ticket" into high-value networking rooms. Justin emphasizes building genuine relationships over transactional networking, showing how simple curiosity-driven questions can lead to meaningful business connections.

• Podcasting is the ultimate networking tool - It gives you permission to reach out to anyone and have meaningful 45-minute conversations that build real relationships
• Use your video skills as access - Offer to create testimonials or recap videos for events you want to attend but can't afford, turning your craft into networking currency
• Curiosity beats hard selling every time - Simply asking "Have you ever thought about..." is more powerful than any sales pitch or business card exchange
• Local podcasts have massive monetization potential - Niche, local shows are easier to sponsor and can generate six-figure advertising revenue with smaller audiences

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. He has been named a Top 8 Podcaster to follow by INC Magazine, featured in Thrive Global and chosen as an 'Icon of Influence' in the new media space. 

Justin's podcast has grown to become a podcast that is currently getting played in over 100 countries every single week and he has gone on to help countless people grow their brands and business with his company PodBrand.io 

He is also the host and creator of one of the go to events for entrepreneurs and forward thinkers; Growth Now Summit LIVE!

• [00:00] Welcome to the show!
• [06:26] Meet Justin Schenck
• [12:59] Networking
• [20:23] What's Your Vehicle?
• [22:14] Should You Start A Podcast?
• [29:26] Working With The Right Clients
• [37:17] Society for Human Resource Management
• [49:13] Connect with Justin
• [50:16] Outro

"Curiosity is a superpower." - Justin Schenck

"The greatest thing about podcasting is anybody can have a podcast. And the worst thing about podcasting is anybody can have a podcast." - Justin Schenck

"78% of shows don't make it past their first seven episodes. It's called Podfade." - Justin Schenck

"You have this superpower as filmmakers to get into almost any room with the thing that you can do." - Ryan Koral

"The people who are worried about your price point are the worst people to work with." - Justin Schenck

Find Justin Schenck at the Growth Now Summit

Follow Justin Schenck on Instagram | Facebook | YouTube

Listen to the Growth Now Movement podcast

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals. 

Key topics covered include:

• The transition from motion design to leading a consulting company.
• The growth journey of Root Insurance with Kevin's involvement.
• The importance of being a strategic partner rather than just a videographer.
• The art of understanding and addressing client pain points.

• You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients.
• You'll gain insights into the challenges and rewards of transitioning roles within the video industry.
• You'll understand the significance of addressing client pain points and delivering tailored video solutions.

Kevin Rapp has spent over 15 years in the video production industry, starting as a motion designer and now leading his own consulting company as Chief Creative Officer. He's spent time both at studios and in-house, helping Root Insurance grow from a 100 employee startup to an 1,800 person public company in 3 years. He also loves writing bios about himself in the third person.

• [00:00] Welcome to the show!
• [04:11] Meet Kevin Rapp
• [07:34] A new take on video investment
• [14:33] The "meal prep" view of video campaigns
• [20:36] Direction of content trends
• [22:11] System approach to making multiple use asset campaign
• [26:53] Guiding your clients
• [30:49] Video creators' intuition
• [35:36] Building creative trust
• [40:56] Navigating how AI is changing the video landscape
• [43:30] Adding actual value to your customers
• [46:30] Connect with Kevin
• [50:25] Outro

"You are the expert. That's what people get wrong. You need to be in control, position yourself as the expert."

"You realize that they don't want to buy video, they want to buy a result."

"You need to flip the script. This is Sales 101, having great rapport, asking good questions, digging deep on what the actual struggles are."

"Clients love taking control. That's where the whole like Studio Sherpas, like this, we want to be able to guide our clients."

Connect with Kevin Rapp on LinkedIn

Download the PDF resource guide to Unlock the Power of AI 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales. Key topics include:

• The importance of being a solution to a problem clients have or will have.
• How to stand out in a crowded market.
• The power of reaching out to people and building relationships.
• The impact of surrounding yourself with positive, idea-driven people.

• You should walk away knowing how to position yourself as a solution to clients' problems and stand out in a crowded market - and a little strategy you can use to compound the opportunities for new work that can have HUGE dividends.
• You'll discover the importance of reaching out to people, building relationships, and surrounding yourself with positive, idea-driven individuals.
• You'll gain insights into the power of being human, connecting with others, and making a positive impact in the video production industry.

Walid Azami is a photographer/director based in Los Angeles. Walid is a refugee from Afghanistan, he had always had a major interest in the creative/entertainment business and in photography. He started his photography career with singer Usher. Some of his work is the cover of RollingStone Magazine Italia with Tiziano Ferro. He has worked with people like Bob Proctor, Bernie Sanders, Perry Farrel, Mariah Carey, Kanye West, and Madonna.

Walid has invested the last 7 years in helping thousands of photographers/videographers, teaching them how to build a business from scratch.

• [00:00] Welcome to the show!
• [03:55] Meet Walid
• [06:25] Walid's story
• [15:22] Race to the bottom
• [18:32] Starting from the ground up
• [19:13] Solution focused
• [19:40] Break trends
• [20:44] Reaching out
• [21:58] Serving people
• [29:16] Curate your circle
• [38:38] Overcoming self-doubt
• [44:10] Connect with Walid
• [45:42] Outro

"Every time I post, every single time I write a blog, every single time I pick up the phone or I text or email a client, I have to answer one question. How am I going to be a solution to a problem they have?" - Walid Azami

"Anyone that does that today is gonna stand out. I would not follow trends." - Walid Azami

"I reached out to three people every single day. I'm an intense guy. So I wasn't allowed to go to bed until I learned, I learned one thing and I reached out to three people." - Walid Azami

"The amount of money that will come your way is astronomical, astronomical. Good karma, good relationships." - Walid Azami

"We have to reach for humanity. And man, there's something about people that feels good when someone asks about you and notices you and all that." - Walid Azami

Find Walid Azami online 

Find out more about "S.T.E.P. Pricing" (the course for photographers)

Follow Walid Azami on Instagram | Facebook | Twitter | YouTube

Learn more about the Onward Summit

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of documentary storytelling.

• You'll discover the importance of predictability in the video business and how to navigate the feast or famine cycles.
• You'll understand the transformative power of documentary storytelling and its impact on brand connection.
• You'll gain insights into the challenges and rewards of niching down in the video production industry.

• [00:00] Welcome to the show!
• [02:22] Facing a tough economy
• [05:19] Lead generation
• [07:50] Niching to Enroll Films
• [10:46] An evolving team
• [14:35] Creating processes
• [21:03] Enroll Films!
• [24:13] Meet The Difference Makers Podcast
• [31:04] Hiring an executive producer
• [32:55] The future of this show
• [39:23] Evaluating your time

"Without predictability in business, you go through feast or famine."

"I want to have a conversation with people that understand the value of video."

"I've known forever, YouTube is the place to be."

"I've been doing this work inside of Studio Sherpas and educating filmmakers."

"This basketball coach was the person who was responsible for me ending up at the university."

Learn more about the Onward Summit

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the show notes page

On today's show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them.

We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business!

• Leverage AI and human creativity to create effective and efficient video content
• Video is the best way to emotionally connect with your audience online
• Repurpose video content to increase your impact

Jim Fuhs is the President of Fuhsion Marketing, a seasoned digital marketing consultant, and a
retired Marine LtCol with over 30 years of business and social media experience. Jim has a
unique approach to marketing that fuses Marine Corps Leadership with next-level digital
marketing, offering his clients a perspective that sets him apart from the rest.

As a highly successful Marine Corps Officer, Jim's leadership experience and expertise enable
him to navigate the ever-changing marketing and technology landscape. He is a sought-after
speaker, live streamer, podcaster, remote live stream, and virtual event producer, with a
passion for excellence that shines through in everything he does.

Jim's mission is to revolutionize the marketing industry with his innovative strategies and
unparalleled insights. His commitment to excellence and dedication to his client's success has
earned him a reputation as an innovator in the industry. Whether you are a small business or a
large corporation, Jim is here to help you unlock your brand's full potential and take your
business to the next level. 

• [00:00] Welcome to the show!
• [02:33] Meet Jim Fuhs
• [08:01] Jim's marketing positioning
• [09:43] Tell your story
• [12:57] AI in filmmaking and branding
• [21:07] Importance of video content
• [28:18] Creating a live show
• [32:49] Repurposing content
• [42:15] Being on camera
• [45:13] Connect with Jim
• [46:01] Outro

"People connect with you, I think, through video much more than they do through other mediums, short of being in person." [10:45] - Jim Fuhs

"You're creating this legacy that people can go out and watch 10 years from now." [10:58] - Jim Fuhs

"How can you simplify things as opposed to feeling like you got to complicate them?" [45:00] - Jim Fuhs

Find Jim Fuhs online 

Follow Jim Fuhs on Instagram | Twitter

Learn more about the Onward Summit

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren't selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling!

• Price your offerings based on the problems that you solve for your clients
• Position yourself as the expert to lead the sales process to a successful outcome
• Use empathy to create real connection and communicate value

 Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men's Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online.

He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms.

He's also worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell's, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others.

He is the creator of the HERO system for viral video and the 3PP methodology for predictable, scalable video sales. These systems have driven millions in sales - for a wide array of Shark Tank clients, numerous members of Ezra Firestone's Blue Ribbon Mastermind, and countless others.

• [00:00] Welcome to the show!

• [02:41] Meet Matt Johnston

• [07:08] Creating empathy

• [09:27] Be specific with your target audience

• [12:22] Rethinking sales as a video creative

• [24:50] Don't compete

• [26:37] Take control of the sales process

• [35:10] Mindset for success

• [40:38] Outro

"You can't sell anything to someone until you understand what their struggle is." [14:42] - Matt Johnston

"You're not selling video, you're selling solutions to problems." [15:12] - Matt Johnston

"Your mind will make you way more money than any tactic." [39:01] - Matt Johnston

Find Matt Johnston online

Follow Guide Social Global on Instagram

Follow Matt Johnston on Instagram

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business.

We also talk about some different strategies for effective video marketing for your business and for your clients. It's important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business.

• The road to success is long and takes steadfast consistency.
• Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money.
• Use a consistent and intentional social media presence to build trust and authority.

Having spent the last 5 years as the lead video producer at Business Builders, a small but mighty marketing agency in sunny St. Augustine, FL, Peter Grano has developed his skills as a DP, Director and Editor to better serve the clients that the agency serves day in and day out. With a huge appetite (in more ways than one) for excellence and a unique eye for lighting, Peter believes that people are everything in this business. Through intentional relationships and investing in himself through communities like this one, Peter constantly seeks to provide value to others and believes that without intentional friendships, you're not going to last, much less get to produce the kind of work that you've always wanted to.

Stumbling into the world of Studio Sherpas has been one of the greatest blessings in his life and he considers himself lucky to be talking to the very handsome and skilled cinematographer, Ryan Koral. 

• [00:00] Welcome to the show!
• [03:47] Meet Peter Grano
• [13:31] Current successful trends in business marketing
• [18:48] Produced vs user-created content
• [23:24] Create the wow factor
• [27:18] Don't create, document
• [31:24] Build trust and authority through social media
• [35:16] Relationships and consistency
• [43:41] Enjoy the journey
• [47:59] Delegation
• [55:43] Connect with Peter
• [57:45] Outro

"It always starts out on a personal level with some of the best clients." [29:46] - Peter Grano

"You don't just do stuff for money, there is a personal side to everything." [37:36] - Peter Grano

"It's a long road to success and being consistent is the most important thing." [37:57] - Peter Grano

Find Peter Grano online 

Follow Peter Grano on Facebook

Follow Business Builders on Instagram | Facebook | Twitter

Learn more about the Onward Summit

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It's time to clear things up and move forward into greater success for your business!

• Find a common denominator that links your target clients.
• Use the 3 P's of Positioning to communicate with clarity who you serve and how you help them.
• When marketing, lead with the problem that you solve for your client.
• Use the ABCs of business to diagnose the health of your business and identify what is holding you back.

Robby Fowler is a branding and marketing strategist who helps high-integrity consultants, coaches, and trainers build, brand, and market personal brands that make more (than) money.

Robby believes too many personal brand businesses are trapped on a treadmill of activity because they're not crystal clear on what specific business they want to build. While every personal brand wants more money, Robby helps them get there by building a business worth giving their lives to.

• [00:00] Welcome to the show!

• [01:50] Meet Robby Fowler

• [06:06] Turning setback into success

• [12:30] The Three P's of Positioning

• [16:22] Niching

• [25:13] How to develop a successful hook

• [31:04] Growing through experience

• [34:54] The ABCs of Business

• [41:44] Connect with Robby

• [43:31] Outro

"Fog slows down even the fastest Ferrari" [14:00] - Robby Fowler

"Get busy then get picky" [20:37] - Robby Fowler

"Use what you might consider as your weaknesses as your strengths. [24:09] - Robby Fowler

Follow Robby Fowler on Instagram | Facebook | Twitter

Connect with Robby Fowler on LinkedIn

Get your free copy of THE 7 SIMPLE SECRETS BEHIND PERSONAL BRAND WEBSITES THAT GET RESULTS

Get the 4 Freaky Fast Friday Wins emails

Get more insights on his podcast, The Brand ED Podcast

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before! 

• Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience.
• Repurpose content in many forms for maximum exposure and impact.
• In order to create content you must consume and learn from content that speaks to you.
• Leverage the simple steps of mastering LinkedIn to build your authority in your field and grow your network.

Dorien Morin-van Dam is a leading expert in organic social media and content marketing with over 12 years of experience. As a Certified Social Media Manager and Agile Marketer, she is well-versed in the latest techniques and best practices for driving engagement and results through organic social media.

Dorien is an international speaker, and hosts her own livestream show and podcast, "Strategy Talks." You'll recognize her on stage and online by her always-present orange glasses, a nod to her Dutch heritage.

• [00:00] Welcome to the show!
• [03:16] Meet Dorien Morin-van Dam
• [08:51] What is effective in the social media world today
• [13:56] Adopting the voice of your client
• [15:50] The power of blogging today
• [22:46] Niche your marketing
• [25:16] Incorporating video into blogs
• [27:39] Baby steps for getting started
• [35:02] Content marketing from a live show
• [42:16] Consume to create
• [45:45] Connect with Dorien
• [46:46] Outro

 "They're telling me the stories, and the passion of their business shines through when the business owner talks to me." [08:28] Dorien Morin-van Dam

"Make sure you stay true to who you are and the kind of video that you like." [41:23] - Dorien Morin-van Dam

"In order to create content you have to consume content, I am a firm believer in that." [42:55] - Dorien Morin-van Dam

 Find Dorien Morin-van Dam online 

Follow Dorien Morin-van Dam on Instagram | Twitter #strategytalks

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

No one wants to be the annoying person who simply pesters people until the agree to buy. That approach to marketing will only take you so far, and is not the way to create fulfilling relationships. On today's show I talk to Duane Zingale about his journey of breaking away from that style of pressure marketing and instead leveraging genuine relationships. Stop viewing yourself as a salesperson and start viewing yourself as a leader. Once you have built a healthy relationship with someone, you can then lead them into the best option to solve their specific problem. This leadership style of marketing will lead you to so much more success and a network of fulfilling relationships.

• Stop focusing on getting a sale and start focusing on guiding your potential clients into what is best for them
• Capture their heart and then they will trust you with their minds
• Use The LISTEN Framework to connect truly with others and lead them into a sale

 When Duane Zingale is not lost in a Lego Fairytale with his two amazing daughters, he is likely to be found geeking out on crafting relationship-based marketing ecosystems with his LISTEN Framework™.

And it's not just about building a funnel for the sake of it. Duane is emphatic about creating a connection through digital empathy. He is a Marketing Connection Consultant & Founder of the digital marketing group Legacy Catalyst.

This guy loves tech so that you and I don't have to! His Mission with Legacy Catalyst is to get behind more than just a business… but to champion movements that will change the world one life at a time leaving a lasting Legacy.

He likes to say when you leave your digital footprint today you start leaving your legacy for tomorrow. And that's why he believes starting a movement is the most powerful way to market and monetize your personal brand!

That's why he launched the "Marketing Your Movement™ Show" to help personal brands such as coaches & consultants lead a transformational community and earn a return on their influence.

Duane helps his clients leverage automated marketing systems to create conversations in context …. Using his LISTEN Framework™ to build a relationship with potential clients through their customer journey.

• [00:00] Welcome the show

• [04:25] Meet Duane Zingale

• [07:20] Humanity in business

• [11:22] Journey into leadership-based marketing

• [19:13] The LISTEN Framework

• [31:49] Finding your zone of genius

• [44:36] Creating the life you want to live

• [47:28] Building a self-sustaining sales funnel

• [52:52] Importance of an email list

• [55:14] Connect with Duane

• [55:50] Outro

"Let's make marketing human again" [08:08] - Duane Zingale

"People don't care about your solution until they know that you care." [10:32] - Duane Zingale

"The best way to help somebody move forward is actually to be able to listen." [17:16] - Duane Zingale

"I have to stop giving out of my excellence to step into my genius." [30:50] - Duane Zingale

Find Duane Zingale online 

Download The LISTEN Framework Today

Receive a FREE PDF of "Wonderfully Different, Wonderfully Me" coloring book

Follow Duane Zingale on Instagram | Facebook | Twitter

Follow Our Wonderful Family on Instagram | Facebook | Twitter

Register now for the Onward Summit

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

Follow Grow Your Video Business on Instagram

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today's show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business! 

• Digital communication strips the humanity from our business relationships
• Use video messaging to build genuine connection and make your clients feel valued
• Never try to solve conflict over text-only messaging

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling author of "Human-Centered Communication" and "Rehumanize Your Business," and host of Chief Evangelist and The Customer Experience Podcast.

• [00:00] Welcome to the show!
• [03:46] Meet Ethan Beute
• [05:28] Why video communication?
• [17:47] Personal growth through responding well
• [22:56] Impactful examples
• [32:05] Specific use cases
• [37:52] What is BombBomb?
• [40:25] Bonus use cases
• [44:26] Outro

"The sincerity matters above all." [12:10] - Ethan Beute

"All anyone that we're working with wants out of life is to be seen as the unique individual human being that they are; that they matter." [14:30] - Ethan Beute

"Our single biggest impediment to growth is human vulnerability: fear of judgment, fear of rejection…" [28:05] - Ethan Beute

Find Ethan Beute online 

Follow Ethan Beute on Instagram | Facebook | Twitter

Follow BombBomb on Instagram | Facebook | Twitter

Get your free, enhanced, digital copy of the book Human-Centered Communication

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Executive coach Michael King breaks down why being talented at your craft doesn't automatically make you good at running a business. He shares his framework for moving from reactive daily tasks to intentional vision-building, emphasizing that most creatives are thinking way too small about what they're building. Michael challenges listeners to create a "to-be list" focused on identity and impact rather than just grinding through endless to-dos.

• Talent vs. Leadership are different skills - You can be amazing at video production but terrible at running a video business, and both require intentional development
• Start with identity, then vision, then structure - Before diving into tactics, get clear on who you are, what you want to build, and who you need on your team
• Create bandwidth for future thinking - You have to intentionally make time to work ON your business, not just IN it, even when you're swamped with client work
• Embrace being "good and different" - Stop comparing yourself to others and own what makes you uniquely valuable in the marketplace

Michael King is not just a coach — he's a builder of people, companies, and creative movements. With over a decade of executive insight, creative thinking, and relentless execution, King has launched full-scale leadership systems and founded anti-agencies that prioritize genuine service over industry norms.

At the center of King's approach is a fundamental belief that strategy, simplicity, and systems unlock the best in people. This philosophy drives his work across multiple domains: coaching Fortune 500 executives, building platforms for founders, and speaking to teams and leaders around the globe.

King is the creator of innovative frameworks like TEAMS and leads transformative experiences through Accelerator, an immersive strategic coaching experience designed to drive meaningful change. His reputation is built on delivering insight without fluff, transformation without ego, and strategic thinking that helps leaders grow what matters most.

Whether working with C-suite executives or emerging entrepreneurs, King brings the same commitment to practical wisdom and results-driven strategies that have made him a sought-after voice in leadership development and organizational transformation.

• [00:00] Welcome to the show!

• [04:19] Meet Michael King

• [13:51] Recognizing Your Talent

• [18:42] Learning to Run a Business

• [26:33] Future Thinking

• [32:37] Staying Focused On Your Calling

• [36:23] Good And Different

• [41:33] Connect with Michael

• [42:31] Outro

"There's a huge difference between talent and leadership." - Michael King

"The reason why you're not moving the needle is because the tactics and the strategies... [are] not connected to the vision." - Michael King

"There's always room for good and different." - Michael King (quoting a club manager's advice to comedian Yakov Smirnoff)

"You're leaving too much on the table. It's not big enough. It's not impactful enough. You have more in you." - Michael King

"The people that you surround yourself by will determine the future of your business." - Michael King

Find Michael King online

Connect with Michael King on LinkedIn

Follow Michael King on Instagram | Twitter

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FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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In this episode, we delve into the power of content-driven conversations and Morgan's innovative approach to generating traction online. We talk about how Morgan creates captivating shows that not only engage audiences but also deliver tangible results. Also we explore the concept of embracing authenticity and vulnerability, revealing how sharing failures and challenges can deepen connections with our audience and in turn foster greater support and engagement. Don't get stuck in the trap of perfection, instead start creating engaging content for your business and your clients!

• Intentionality is more important that production quality
• Create content for your business that can be multi-purpose
• Taking your audience into the vulnerable process is more engaging than simply showing them the polished final product

Morgan J Ingram is a dynamic leader, innovator, and entrepreneur who has significantly impacted the world of B2B sales and marketing. As the CEO and founder of Ascension Media Productions, he is leading the charge to transform traditional outbound sales and marketing methods by creating content-driven conversations that generate revenue.

Morgan's commitment to innovation and cutting-edge solutions has led him to pioneer a new approach to growth called narrative-led growth. This strategy enables employees to produce and share content that aligns with the brand narrative, creating a revenue marketer journey that drives sales conversations.

He was recognized for his content creation and strategy work in 2016 on The SDR Chronicles, where he did over 100 videos focused on the profession of sales development while he was in the role on YouTube.

Recognized as one of the Top 50 Sales Leaders to follow by LinkedIn and a Top 25 Sales Development Thought Leader by Inside Sales, Morgan is a highly sought-after speaker and trainer. At JB Sales, he helped some of the world's top companies, including Salesforce, Zoom, and Snowflake, improve their top-of-the-funnel prospecting efforts.

Morgan's work has been featured in prestigious publications such as Forbes, the HubSpot blog, and the Harvard Business Review. He has also been named a 4x LinkedIn Top Sales Voice.

• [00:00] Welcome to the show!

• [03:45] Meet Morgan Ingram

• [08:07] Getting started in "Edutainment"

• [15:30] Structuring content creation

• [18:52] Morgan's most interesting projects

• [24:04] Marketing for video businesses

• [27:30] Why are people fascinated with the process?

• [30:32] Vulnerability in marketing

• [40:19] Practical content creation

• [46:18] Connect with Morgan

• [47:10] Outro

"Looking at the systems that you already have built to have good productions and that's the content that you should be sharing." [25:30] - Morgan Ingram

"It feels like a connective tissue for me to like something that I aspire to do." [28:14] - Morgan Ingram

"At the end of the day, we as ourselves, have to live with ourselves 100% of the time." [33:24] - Morgan Ingram

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Check out the full show notes

At the deepest level, we are in the business of helping people. In order to succeed in the business of helping people, the most important thing is for your business to be others-oriented. On today's show, our guest Nathan Cheuvront has built a wildly successful commercial video business by putting special attention on how his business interacts with people. From the very beginning, Nathan and his business partner have focused significantly on serving others, taking personal responsibility, building relational bridges, and creating top-notch experiences for each other, their clients, and their team members. If you want to take your video business to the next level, make sure you go out of your way to serve the people around you!

• A business partner relationship is much like a marriage
• Serve others at every opportunity
• Create the right team that works for your goals
• Create experiences that clients and team members love

 Nathan is a self taught commercial film producer that loves creative work and has been figuring this commercial video thing out for the last 10+ years. Now working on $200k + commercial productions and have been running my own production company Southend Films with my business partner since 2017 here in Atlanta Georgia.

• [00:00] Welcome to the show!
• [04:02] Meet Nathan Cheuvront
• [07:23] Being relational minded
• [12:18] Serving others
• [16:11] Personal responsibility and self reflection
• [19:06] Challenges of partnerships
• [23:29] Benefits of partnerships
• [27:49] When to lean on others
• [31:08] Choosing the right people
• [37:26] Do what is best for your business in this season
• [41:12] Creating good experiences on set
• [46:05] Connect with Nathan
• [46:55] Outro

"You want to build bridges, not burn them." [11:41] - Ryan Koral

"We are in this business of helping people. When you filter it down all the way. It's like, 'How can I help you?" [12:24] - Nathan Cheuvront

"You're wearing too many hats and you're doing too many things. There is a lot of power in delegating." [27:19] - Ryan Koral

 Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Nathan Cheuvront online 

Follow Nathan Cheuvront on Instagram | Facebook

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On today's show I take some time to reflect and share with you some changes that I am walking through in this season. For me it's a time of reevaluating and it has produced a passion and a drive within me that I haven't experienced in years. I want you to feel this way about your business too. Many times we get so caught up in all of the things that we have to do that we miss the heart of why we do what we do. I believe this is the quickest way to suck the life out of your business.

I want to encourage you to take some time to reflect and evaluate what you truly are called to do, and make the needed adjustments to align your business with that mission. When you do, you will experience an excitement and passion for your work like never before!

• Take time to reflect on what you are truly passionate about.
• Build your business to reach the dreams that are within you.
• Always keep your "why" in mind to maintain the fire for what you do!

• [00:00] Welcome to the show!
• [02:35] Momentum is messy
• [05:54] Our new direction
• [13:20] Leading from your passion
• [19:45] What gets you fired up?
• [24:43] Knowing your why
• [26:30] The power of niching
• [32:14] Outro

 "Momentum is messy." [02:45]

"I feel like nothing can stop me because I know what my purpose is." [25:07]

"I want you to be able to do this work, and I want it to mean something to the people you are doing it for, and I want it to mean something to you." [31:33]

 Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

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Today on the show, I am joined by two students from my mastermind group to explore what type of impact being in a powerful community mastermind has had on us and our businesses. A thriving community that you can trust and can keep you accountable is one of the most effective and efficient ways to grow your business, help avoid pitfalls, and overcome internal hurdles keeping you back from success. The value of these groups cannot be overstated. Do whatever it takes to find some close community that can help keep you accountable and steer you into the direction of success on this wild journey of being a business owner! 

• Mastermind groups provide accountability to push you past what may be holding you back.
• By learning from the challenges of others you set yourself up for success in overcoming a wide variety of issues.
• Within a mastermind group you can gain the clarity that you are looking for at an exponentially fast rate.

• [00:00] Welcome to the show!
• [03:57] Meet guests
• [08:44] What makes the mastermind setting different?
• [12:37] Why join a mastermind?
• [18:59] Learning from others' experiences
• [21:12] Layout of a mastermind session
• [36:02] When to join a mastermind
• [38:03] The importance of commitment
• [43:10] Creating time to invest in your business
• [57:13] How to join!

"If you can't carve out an hour and a half every other week for your business, then what are you really doing? You really don't have a business, you just have a job." [47:15] - Jon

"That's what it's about for me: having a business that makes money, makes people happy, makes me happy, makes me money." [48:32] - Geoff

"The whole point of the mastermind is so that we can learn faster, we can make smarter decisions quicker, we can make our businesses more efficient so that we are more profitable… it's the fastest way, I think, to be able to grow." [50:16] - Ryan Koral

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Learn more and apply to be a member of the Studio Sherpas Mastermind

Learn more about the Onward Summit

Join the Grow Your Video Business Facebook Group 

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

The entrepreneurial journey is one that is filled with challenges and obstacles to overcome in order to succeed. Today on the show, my guest Kelly Baader is someone who has faced many personal and business challenges and had what it takes to overcome them all. When you are called into this journey, it's your character that will help carry you through the difficulties and into massive success. Kelly explains how she found strength in facing her struggles and how to take intentional time to structure your business through focused and creative thinking. 

• Overcoming personal struggles to achieve what you believe in can be one of your greatest sources of strength.
• Take advantage of The Power of One framework to bring clarity to what you offer, who you serve, how you communicate it, and who you are.
• Don't expect your business to fit perfectly into someone else's cookie cutter plan - you are a unique individual.

Kelly is the CEO of Influential Entrepreneurs, LLC, a Kingdom-Advancing Leadership Development Company that empowers you, the Christ-Centered Entrepreneurs to Grow & Scale Your Business Elegantly with Identity-Aligned Positioning, Compassion-Driven Marketing, and Confidence-Fueled Selling.

Kelly's approach to individual identity aligned success has made her a sought after-speaker on renowned stages like TEDx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event. 

She also hosts a top-ranked podcast - Christian CEO Podcast since 2016. 

Kelly is a certified business and leadership coach by ICF, John C Maxwell Team, and Kingdom Driven Entrepreneurs. She has coached and mentored entrepreneurs and organization leaders in 4 continents since 2008. 

She has been featured in the industry-leading publication and podcasts like The Huffington Post, Youpreneur FM, Eternal Leadership, Stewarding Your Influence, Kingdom Driven Entrepreneurs, and many more. 

Kelly's book: A Little Girl Called Grace was Amazon Bestseller in 2012. 

Kelly is happily married, has two lovely adult children, and after traveling the globe, she and her family have now settled in Switzerland.

• [00:00] Welcome to the show!
• [04:45] Meet Kelly Baader
• [05:33] Finding fulfillment
• [08:09] Overcoming the valley of disappointment
• [16:34] The background of The Power of One Framework
• [21:11] Overview of The Power of One Framework
• [28:33] Applying The Power of One Framework
• [33:20] Finding your purpose in the now
• [35:47] Getting started with The Power of One Framework
• [41:12] The fastest way to transform your business
• [44:15] Connect with Kelly
• [44:57] Outro

 "The deeper self awareness you are willing to accept, the faster you will grow." [27:16] - Kelly Baader

"The only thing for sure in the business world is change." [35:36] - Kelly Baader

"Everything has to be people based. I don't care if you are 'B to B' or 'B to C', for me there is only 'P to P'." [39:06] - Kelly Baader

 Get the The Lead Machine: Website Checklist for Filmmakers

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While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Kelly Baader online 

Learn the 4 Cornerstones to Build Your Profitable & Identity-Aligned Business

Follow Kelly Baader on Instagram | Facebook | Twitter | YouTube

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Do you want to revolutionize the way that your business interacts with clients? It's time to put some serious attention on how your clients experience your brand. Shannon Williams is a truly creative soul who knows how to infuse his business with the power of story and connection. Tap into your secret weapons of clear communication, vulnerability, and emotional appeal to create a client experience that is genuine and puts your client in the center. 

If you develop your client experience well, your clients can walk away from interactions with you feeling that they are the hero of a grand adventure. That is how you develop clients that are so satisfied they keep coming back! 

• The essence of your brand is how people feel about who you are and what you do.
• Your brand should tell a story that makes your client feel like they are the hero.
• Build connections with your audience through authentic vulnerability in your messaging.
• Sometimes it is hard for us to see our business clearly because of how close we are. Look for outside help in gaining clarity for your brand story.

Shannon is a multi-hyphenate creative based in Columbus, OH. He's passionate about the music of language, the power of story, the intelligence of good design, the compelling still image, and building community amongst creatives.

• [00:00] Welcome to the show!
• [05:59] Meet Shannon Williams
• [12:57] The power of the story brand mindset
• [22:58] Actively creating connections
• [26:11] Telling your story
• [30:12] Tapping into vulnerability
• [40:07] Where to start with personal branding
• [48:13] Connect with Shannon
• [53:05] Outro

 "Brand is how people feel about what you do." [17:23] - Shannon Williams

"Feeling creates connection, connection inspires loyalty, and loyalty informs action." [24:00] - Shannon Williams

"If the only thing that we're doing is relying on the work that we're doing for clients, it could be a lot more powerful when we add the soul of our own brand." [27:32] - Ryan Koral

 Get the The Lead Machine: Website Checklist for Filmmakers

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While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group

Find Shannon Williams online

Find Shannon Williams online at 10 Speed Studios

Follow Shannon Williams on Instagram | Twitter

Follow 10 Speed Studios on Instagram | Twitter

Connect with Shannon Williams on LinkedIn

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Have you ever wanted the superpower to be able to tell what people really think and feel about you? Facial Coding is the next best thing! People lie with their words all of the time and will often tell you what they think you want to hear. But on today's episode, Dan Hill shares some of the tricks that he has learned over years of working as a facial coding expert that will help you cut through these lies and get to the truth. Being able to understand what people really think by understanding their facial expressions can give you insight that will help you land more clients, preserve good business relationships, build a healthy team, and so much more. It's more than just about reading facial cues, it's about having the emotional intelligence to truly understand the people around you and how they feel!

• Being able to read how people truly feel is essential to all aspects of running a business - the key to this is understanding facial cues.
• Listen with your eyes to how people are responding to what you are saying and/or doing. Make the necessary adjustments to get the response that you desire from them.
• People don't make decisions without proper emotional engagement.
• Use faces properly in your films to provoke the emotional reaction that you aim to achieve.

Dan Hill is an internationally-recognized expert on the role of emotions in business, politics and sports among other realms. In 1998 he founded Sensory Logic, a market research firm that specializes in the use of facial coding to capture and quantify people's emotional responses to sundry stimuli. The company has done work for over 50% of the world's top 100 B2C advertisers. Dan is the author of 10 books, has spoken to audiences in over 25 countries and has been a pundit for CNN, Fox, MSNBC, et cetera on presidential candidates. His work for pro and Division 1 NCAA teams led to a front-page profile in The New York Times.

• [00:00] Welcome to the show!
• [03:09] Meet Dan Hill
• [04:56] What does Dan do?
• [10:50] Baseball cards
• [11:44] Cracking the code of smiles
• [22:34] Hacking a pitch meeting
• [28:04] Keeping audience engagement
• [32:31] Understanding faces in filmmaking
• [36:53] The element of fear
• [38:26] Final thoughts
• [39:42] Connect with Dan
• [40:46] Outro

"Ultimately in business you sell hope and happiness, and the hope is about the prospect of happiness." [23:47] - Dan Hill

"Actions speak louder than words, and in your face you show behavior, you show action." [25:54] - Dan Hill

"Listening with your eyes at what are they doing, how are they responding with their face?" [38:55] - Ryan Koral

 Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Dan Hill online

Follow Dan Hill on Instagram | Facebook | Twitter

Connect with Dan Hill on LinkedIn

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If you're just itching to find a way to turn your passion projects into profitable and sustainable sources of income, then today's show with Cody Dulock is certainly for you! Through his work with Musicbed, Filmsupply, and other brands, Cody has developed a process for how to approach creating work that is not only fulfilling for you, but also profitable. Stop just dreaming about having the creative freedom to create the films that you want, take some real steps to make them a reality!

• Look into creative funding avenues to get your passion project funded.
• Take stock of the assets that you own to see if there is any potential for passive income through film licensing.
• Work with the end in mind when creating passion projects so that you can continue making them in a sustainable way.

 Cody helped start Filmsupply 8 years ago and is now helping start the new highly curated photo licensing brand Stills. He leads the artist representation teams for the FM brands Filmsupply and Stills and also leads FM's film funding company Trust.

• [00:00] Welcome to the show!
• [02:33] Meet Cody Dulock
• [03:32] Cody's film background
• [07:54] Finding funding through "Trust"
• [13:40] The impact of Musicbed
• [19:36] Selling your film
• [27:49] Income through licensing
• [30:34] How to go about licensing
• [33:14] Connect with Cody
• [35:13] Outro

 "If that's what you love, you should do that. Like, don't worry about what we like. You need to be pursuing the things that you're passionate about because they will keep you fired up." [26:02] - Cody Dulock

"Curating your portfolio is critical." [26:48] - Cody Dulock

 Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Follow Cody Dulock on Instagram

Follow Stills on Instagram

Follow With Trust on Instagram | Twitter

Follow Musicbed on Instagram | Facebook | Twitter

Follow Filmsupply on Instagram | Facebook | Twitter

Use this code to get 25% off at Filmsupply: STUDIOSHERPAS2023

Take your projects to the next level with Musicbed. Hear the difference for yourself and sign up for a free account. Use my code RYAN at checkout to receive 1 month free when you purchase an annual subscription.

Follow Ryan Koral on Instagram

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward.

Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of.

• Understand the mind of your ideal clients and position yourself to be the solution to their needs.
• Develop a narrow niche that will help you pinpoint your marketing and make it more effective.
• Create free lead magnets to build relationships with potential clients.
• Effective delegation is key to scaling your business that isn't limited by your own bandwidth.

Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact.

He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency.

Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris.

He believes no one is lying in bed at night thinking of ways to give you their money. They are thinking of their problems. If you can help them solve those problems they will gladly pay you a fair exchange. He also believes that the church has done a great job of teaching us how to give, but not how to earn.

Billy's refreshing approach to business has made him a sought after speaker and consultant. Nowadays you'll find Billy looking for the next great vacation spot for his family — all while coaching, serving clients, and recording his top-ranked podcast, The Blessed Entrepreneur.

• [00:00] Welcome to the show!
• [03:27] Meet Billy Sticker
• [04:14] Billy's business journey
• [07:27] Building a thriving business, not just a job
• [10:35] Targeted marketing
• [18:17] The power of niching
• [31:29] The Traffic Light Formula
• [35:50] Delegating well
• [39:33] Teaching your creative process to your team
• [45:10] Connect with Billy
• [46:29] Outro

 "When it comes to marketing, you want to fish in the pond where the fish are." [23:13] - Billy Sticker

"We're married to a mission, not a method." [38:54] - Billy Sticker

"If you're the main creative genius in the business, you can start to train people to step into your altar ego." [43:07] - Billy Sticker

  Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Billy Sticker online 

Free training from Billy Sticker

Follow Billy Sticker on Instagram | Facebook | Twitter | TikTok

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Blessed Entrepreneur, by Billy Sticker

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman

Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups.

We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the "freemium" business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place!

• The best way to grow in 2023 is to have a very narrow niche.
• Embrace the "freemium" model by using free stuff to hook potential clients, build trust, and create raving fans.
• For serious growth, your customers are more important than your sales team.
• Utilize your website to get a conversation started with potential clients, don't try to sell to them immediately.

Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Schmarketing" to describe the necessary alignment between sales and marketing.

Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events.

In his local Arizona community, Dan puts pen to paper with his life motto of "always be helping" and spends time advising startups and mentoring executives and young people with ambitions with the Arizona Commerce Authority and Galvanize location in Phoenix. He also demonstrates his commitment to social responsibility with mentorship at Seed Spot.

Most proudly, Dan has been married to the beautiful, smart, and thoughtful Amy Tyre for 33 years, and they share two children, Eli and Sally, and a rescue pup named Stinson.

• [00:00] Welcome to the show!
• [02:28] Meet Dan Tyre
• [04:17] Dan's interesting career background
• [22:55] Dan's books
• [25:55] Principles of an Allbound business
• [30:12] The riches are in the niches
• [34:29] The HubSpot Flywheel
• [38:55] Inbound marketing for your website
• [40:56] Using a CRM
• [41:50] Free resources
• [46:16] Connect with Dan
• [46:52] Outro

 "Number 1 - treat people like human beings." [26:07] - Dan Tyre

"You help before you sell." [27:00] - Dan Tyre

"Never before has it been so easy for me to say, 'here's exactly, not just what we do, but who we do it for.'" [31:48] - Ryan Koral

"You can actually grow quicker in 2023 if you have a smaller focus, a niche focus." [32:42] - Dan Tyre

"Your customers are more important for new business than your sales team." [34:42] - Dan Tyre

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Dan Clouser, author and podcast host, shares his journey from running a youth sports organization for 30 years to full-time RV life while hosting "The Journey of My Mother's Son" podcast. He emphasizes that growth only happens outside your comfort zone and reveals how years of coaching taught him that life, like baseball, is a game where you're either winning or learning. Dan discusses the power of authentic storytelling, the importance of listening without judgment, and how genuine conversations reveal that people have far more in common than they realize.

• Growth requires discomfort - You can only grow outside your comfort zone, whether that's being pushed or making a conscious decision to step into uncomfortable territory
• You're either winning or learning - Failure is only truly failure if you don't learn something from it; every loss contains a lesson that can prevent future defeats
• Authentic connection beats perfect branding - Being willing to show your face, share your story, and be vulnerable creates deeper connections than hiding behind logos or polished facades
• Listen to understand, not to respond - Real conversations happen when you listen to understand someone's perspective rather than just waiting for your turn to speak

Dan Clouser is an author, blogger, podcast host, speaker, and consultant who founded and operated the Berkshire Baseball & Softball Club (later the BIG Vision Foundation) for 30 years. The organization ran youth sports teams, tournaments, and a 130-acre sports complex, where he dedicated his career to teaching leadership and life lessons to young people.

In 2019, he and his wife Sandy answered what they felt was a calling to leave their comfort zone and embark on a cross-country RV journey. Inspired by his late mother Loretta Magary—a free spirit who took her own transformative travels in the 1980s—they sold most of their possessions and hit the road with their golden retriever, Youkilis, to continue her legacy of giving back through volunteering and storytelling.

Through speaking engagements, writing, and podcasting, he shares the stories of the "many little people in many little places doing many little things" who are making a difference in the world. His mission is to inspire others to take their own steps toward positive change, honoring the belief that collective small actions can transform the world.

Following Youkilis's passing in April 2024, he and Sandy continue their journey together, documenting the remarkable people they meet along the way.

[00:00] Welcome to the show!

[04:38] Meet Dan Clouser

[05:51] Comfort Zones

[11:37] A Game of Failure

[16:42] Journey of My Mother's Son

[21:54] Creating Personal Connection

[29:08] Understanding Someone's Why

[34:14] "A Good Boy's Journey"

[37:11] Connect With Dan

[40:04] Outro

"Growth only happens when you're uncomfortable. You can't grow any other way." - Dan Clouser

"You're either winning or learning. It's only a failure if you don't learn something from that failure." - Dan Clouser

"All of us as human beings have a lot more in common than what we don't. We're a lot more alike than we are different." - Dan Clouser

"Understanding is not necessarily agreeing." - Dan Clouser

"This is the first shot that we've all had at this life. We're all going through this the first time with no experience of what's coming next." - Dan Clouser

Find Dan Clouser online

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Check out Dan's latest book: A Good Boy's Journey

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The quality of the customer service experience that you provide is equally as important as the quality of the work that you produce. On the show today I talk with customer service expert Shep Hyken about how to create a truly remarkable customer service experience in your business. 

Customer service is not simply a department within your business, it's a philosophy that should permeate every step of your customer service journey. Every single interaction between your business and your client speaks to the level at which you care for your client. Be intentional to meet client expectations in all of these interactions to show that you care. This type of customer service will lead to more loyal customers than you would ever imagine!

• The quality of what you produce means nothing if you have no clients to pay for what you produce.
• Care more about the client rather than making the sale. This will lead to healthy, loyal relationships and also to more closed deals.
• Become service aware and evaluate every client touchpoint in your business to make sure you are meeting client expectations.
• Meeting expectations every time will create a truly remarkable experience for your client.

 Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. His articles have been published in hundreds of publications, including Forbes, and he has been quoted in the New York Times, Inc, Real Simple, Wall Street Journal, USA Today, and more. Shep works with companies and organizations that want to build loyal relationships with their customers and employees.

• [00:00] Welcome to the show!
• [03:09] Meet Shep Hyken
• [05:47] Where to start with customer service
• [10:24] Great customer service within healthy boundaries
• [14:34] How to stand out
• [19:28] Importance of a CRM
• [21:23] Be aware of opportunities
• [25:47] Using video to create amazing customer service experiences
• [28:21] Human centered communication
• [37:53] Connect with Shep Hyken
• [38:16] Outro

 "Being intentional means you're aware of the opportunities you have to create that experience." [07:39] - Shep Hyken

"Customer service is not a department, it's a philosophy." [15:16] - Shep Hyken

"Nobody ever became truly successful by being mediocre and average" [16:51] - Shep Hyken

"It's not about being over the top. It's about doing and meeting the expectation" [17:29] - Shep Hyken

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We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell. 

It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors.

If you have a story burning within you, maybe it's time to start developing your business to be able to produce this content that you dream about. Buckle down and "do the thing"! The world needs the story that you have to tell.

• Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity.
• Build trust with your investors and give them a remarkable experience that they can't get anywhere else.
• Test your ideas for original content to make sure that they are actually good ideas and that will make money.
• Build a thriving team that can excel in the 5 key areas of a successful film production team.

 Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrick's work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another.

All of Patrick's work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again.

Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries.

Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world.

• [00:00] Welcome to the show!
• [02:42] Meet Patrick Moreau
• [06:50] Building sustainability while creating original content
• [11:14] Sourcing ideas for original content
• [14:20] Securing investments for your original content
• [19:33] Managing creative input from investors
• [26:05] Testing your content ideas
• [29:46] Building your core team
• [36:34] Patrick's education classes
• [39:32] Do The Thing!
• [41:34] Connect with Patrick
• [42:15] Outro

"We got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices." [39:50] - Patrick Moreau

"And then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it." [23:29] - Patrick Moreau

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Life doesn't have a one size fits all solution, and neither does your business! Join me for today's show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness. 

Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment! 

• Find the right path forward that works for YOU. Don't fight to make yourself fit into someone else's formula.
• Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results.
• Don't focus on avoiding what you don't want, focus on pursuing what you do want and you will find more of it.
• Sometimes you need to slow down and reevaluate in order to speed up.

 From "Paper Boy" to "Breakage Boy" at a local beer distributor to the "Video Guy" to "Same Day Edit Guy" to the MIND Mechanic, Michael's had quite the journey... Since the mid-2000's he's been building a career as a Creative, Coach, and Speaker. Michaels Video Clients range from mom and pop shops to 300+ Wedding Couples to Netflix, Oprah Network OWN, Tony Robbins, Richard Branson, Tim Ferriss, the Number ONE Doubles Players in Tennis The Brian Brothers, he has worked with a full gamut of clients.

He loves to share the good, bad and ugly experiences from growing his video production company in high school to making millions traveling the world and almost going bankrupt. His lessons learned from millions made, millions lost, and millions in the making inspires people that TRULY ANYTHING IS POSSIBLE! He now works with clients in his coaching practice ranging from ADHDERS, CREATORS, DREAMERS, DOERS, ENTREPRENEURS & NEURODIVERGENT THINKERS...to TEACH THEM TO BECOME THE MECHANICS OF THEIR MIND, SO THEIR DREAMS DON'T DIE IN THEIR HEARTS, HEADS, OR HARD DRIVES!

• [00:00] Welcome to the show!
• [02:31] Meet Michael Gebben
• [05:05] Michael's background
• [08:24] Finding the right solution for you
• [11:16] Overcoming procrastination
• [20:26] Defining your fulfillment
• [23:01] Becoming a mechanic of your own mind
• [25:17] Achieving in spite of your brain
• [36:14] Slow down to speed up
• [40:41] Focus forward on what you want
• [42:15] Connect with Michael Gebben
• [42:55] Outro

 "Action creates clarity. There's things you think you'll love, you'll love. There's things you think you'll hate, you'll hate. There's the things you think you'll love, you'll hate. There's things you think you'll hate, you'll love. And so we've got to do to know. [21:28] - Michael Gebben

"One of the hardest things to do at times, but it was the greatest thing that I did, is slow down the speed up." [36:33] - Michael Gebben

"What you're focused on you'll get more of." [41:01] - Michael Gebben

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Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well. 

In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don't let your work get lost in the abyss, be creative and make it stand out!

• Create a solid distribution plan for your content so it doesn't get lost in the noise.
• Use multiple hooks to promote the same content.
• Explore different revenue streams that can greatly impact your business with little effort.
• Partner with ad agencies to help your client succeed and utilize your product to it's fullest potential.

Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona

Over the last 10 years he's worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online.

Today he runs a marketing agency that helps online experts leverage video marketing to grow their business.

• [00:00] Welcome to the show!
• [06:45] Meet Brice Gump
• [11:20] Basic formula for video ad success
• [13:55] Creatively hooking an audience
• [19:49] Offering video ad distribution as a video production business
• [25:35] Turning brand films into effective video ads
• [30:02] Structuring a business to be ad friendly
• [32:18] Helping your client succeed beyond your product
• [35:24] Targeting ads for specific platforms
• [38:19] Best practices when partnering with ad agencies
• [41:04] Final thoughts
• [47:44] Connect with Brice
• [48:41] Outro

"We would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved." [10:55] - Ryan Koral

"There's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere." [12:56] - Brice Gump

"So just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up." [24:27] - Ryan Koral

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Are you tired of feeling alone in your business? Today on the show I talk with Caitlin Wall about some issues that we ALL face as business owners. Too often we are plagued with the feeling of being alone and the trap of endless comparison with others. If we aren't careful this will develop into self-limiting mindsets that will ruin our businesses. The truth is that we aren't alone. We all face the same struggles and can all learn from each other. Success can be contagious so it's time to surround yourself with people who can help inspire you and pull you out of this destructive thought pattern. You're not alone and if others are able to do this, so are you!!

• Find a community that can help you not feel alone in your business
• Tap into the data behind your lead generation to know where to put your focus
• Solid branding can give you the confidence and presence to take your business further than you ever thought
• The mindset of success is contagious

 Caitlin is the owner of Caitlin Wall Photography & Films based out of New Boston, NH, which specializes in website and social media video content for local artists and creators as well as national brands.

• [00:00] - Welcome to the show!
• [05:56] - Meet Caitlin Wall
• [15:24] - How to approach niching
• [20:32] - Lead generation
• [31:45] - The trap of comparison
• [34:17] - The true value of branding
• [45:45] - Inspiration of success
• [50:55] - Connect with Caitlin
• [51:48] - Outro

 "And to feel like you're not alone really is pretty empowering because it's like: Oh, okay, if that person did that, got to the other side of that, I think I can do it, too." [31:33] - Ryan Koral

"A lot of times you have just these struggles that are the same and you don't think that we're all feeling it, but you know, we are." [31:30] - Caitlin Wall

Sign up for the Profit Accelerator live workshop

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Today's episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of "butt in the seat" work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. There's so much more in this episode… so I hope you're ready to tap into a killer resource that can give you the tools to grow your business! 

• Focus on fixing the ONE bottleneck that is holding your business back
• Your mindset of how you view yourself is absolutely fundamental in the structure of your business
• Avoid the trap of "copycat" services
• Trust is the most important factor to getting big ticket sales

Brian is the founder of The Six Figure Home Studio, co-founder of Filepass.com, and owner 456 Recordings. He's built 7 different six-figure income streams throughout his careers in live music, recording, real estate, vacation rentals, software, and education. He's spent over a quarter of a million dollars on paid advertising, which has forced him to become an expert on marketing funnels.

• [00:00] Welcome to the show!
• [02:39] Meet Brian Hood
• [06:26] Finding Fulfillment
• [09:51] Your Mindset
• [13:34] Copycat services
• [26:21] Why people spend money - Trust
• [36:41] Eliminating bottlenecks
• [40:57] Generating quality leads
• [46:36] Connect with Brian
• [47:40] Outro

 "The closer you are to the money as a service provider, the more you can typically charge and the more you can make." [24:12] - Brian Hood

"Trust is the number one factor. And if you don't have the trust, you don't have the client." [29:30] - Brian Hood

"With every client I work with, the first place we start is what are you offering and who are you offering it to? That's the number one thing I look at. What are you offering?" [41:24] - Brian Hood

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Listen to Ryan and Brian talk on Episode 206 of the 6 Figure Creative podcast

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What really matters and what do you really want? On today's show Dan Nicholson and I talk about this question and what it means for your business. Too often "more" is equated with "better." However, this is far from true sometimes.

Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire.

• Be intentional to discover what you really want in life. Then build your business to support that.
• Focus on eliminating downsides to your business more than increasing work.
• Prioritize optimization over maximization.
• Work to get close to what you want rather that just doing more.

A serial entrepreneur since birth, Dan Nicholson took a detour through the "conventional" model of graduating summa cum laude with degrees in accounting and information systems, completing a fellowship at the Governmental Accounting Standards Board, working at Deloitte and various Fortune 500 companies, and being named to the 40 Under 40 list of global accountants four times. One day, Dan woke from his cloud of dissonance, tired of the corporate drudgery of meetings about meetings and future meetings. Now, he takes the conventional and applies it to the non-conventional by helping purpose-driven  entrepreneurs achieve financial certainty. 

Dan is the founder of multiple companies across finance, accounting, and software, but  his real passion is teaching entrepreneurs and small business owners. He is the founder  of CertaintyU and creator of a 20-week entrepreneurial education course and certification, Certified Certainty Advisor. The course teaches the concepts, principles  and action steps to becoming an extraordinary leader and reach the top 1% of your  industry. He is also author the USA Today and WSJ Best Seller, Rigging The Game:  How To Achieve Financial Certainty, Navigate Risk and Make Money on Your Terms,  and the host of the popular podcast, Rigging the Game, and lives in Seattle with his wife  and two daughters.

• [00:00] Welcome to the show!
• [04:01] Meet Dan Nicholson
• [05:39] Optimize over maximize
• [18:19] Optimizing what's important
• [23:38] Sustainable middle ground to fight feast/famine cycle
• [26:20] Using the principle of compound interest
• [34:45] Closer vs more
• [35:45] Preference vs binary
• [40:54] Figuring out what you really want
• [48:23] Connect with Dan
• [50:18] Outro

"But as a small business owner, you have to optimize what's the most efficient path forward towards your main priority." [07:34] - Dan Nicholson

"At the end of the day, if you're not clear on what it's going to take to get you to where you want to be, then geez, good luck getting there." [21:51] - Ryan Koral

"Discipline is answering the question: would I be a disciple of myself?" [30:05] - Dan Nicholson

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Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today's guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works.

Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business.

• Transform word of mouth into an active strategy to land better clients more consistently.
• Create a culture of open communication within your business to grow a strong team while preventing issues.
• Orient your business so that it can connect with the clients that you align with.

Joana Galvão is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents.

Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date.

• [00:00] Welcome to the show!
• [02:29] Meet Joana Galvão
• [11:41] Making the transition into hiring help
• [15:20] Remote vs in-person work
• [20:56] Mistakes to avoid in your business culture
• [32:13] Constant evaluation
• [37:27] Transforming word of mouth into strategy
• [46:55] Focus on this when starting out
• [54:52] Connect with Joana
• [56:05] Outro

"I like to turn word of mouth into a strategy" [39:48] - Joana Galvão

"It's quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that they'll send work your way." [40:09] - Joana Galvão

"I think the best thing to do is get very clear on the type of client that you would love to land." [47:21] - Joana Galvão

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Find Gif Design Studios online

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Rework, by Jason Fried

Building a healthy team where each member flourishes individually while also having a strong team-oriented mindset is not an easy task, nor does it happen on its own. My guest today, Joey Mathews, has built his video production businesses to feel like family. From immense empowerment and trust in each individual to creative profit sharing, Joey has built a business that is focused on creating absolutely stunning work all while fostering individual and business health. 

Joey's insights on leading a creative business are so refreshing and inspiring. Don't fall for the lie that you can't have beautiful work, a healthy team, and a profitable business; it's how we should all operate!

• Create a culture for your team that is built on mutual trust, an attitude of helping others, and wholeness of health.
• You limit yourself and your business if you don't find a way to tap into healthy collaboration.
• Be creative to make sure that your business is efficient and profitable.
• Charge what your work is worth, but make sure you are adding so much value that your client feels like they underpaid.

Joey is an Emmy award winning filmmaker, business owner, husband and father based out of Houston, Texas. He founded 31Films in the early 2000's, capturing luxury weddings around the world, and launched Filmlab in the early 2010's, producing story-driven commercial films for brands including: Disney, CBS Sports, Four Seasons and Microsoft.

• [00:00] Welcome to the show!
• [02:45] Meet Joey Mathews
• [06:47] Balancing creativity of your product with business success
• [13:18] Building a culture in your business that feels like a family
• [27:56] Joey's greatest business milestones
• [34:22] Making your business profitable
• [42:10] Passion projects
• [45:15] Outro

"Being able to say no to some opportunities is hard but I think for the betterment of everyone to not be burnt out, you know, I think it's really important." [15:18] - Joey Mathews

"I think when you're growing a team there has to be, I mean, you have to treat it almost like a marriage, you know, where you're working together towards a common goal and you're helping each other and it's a give and take." [18:43] - Joey Mathews

"I think it's important for people to find ways to scratch that itch and to be able to do that creative work." [43:57] - Joey Mathews

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While Working Less Than 40 Hours Per Week"

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Book Mentioned

Profit First, by Mike Michalowicz

Early in my career I was repulsed by the idea of sales. However, over the years, I have learned just how crucial it is to building a sustainable business. Today on the show I dive into this with my guest, Mario Martinez Jr., who is an absolute sales machine.

We focus on leaning into the prospecting side of the sales process to help destroy the feast or famine cycle and set up your business for consistent and reliable revenue! Following Mario's PVC method will not only make reaching out to new clients so easy, it will make you more effective than ever before at landing these new clients.

Don't settle for simply hoping that prospective clients find their way into your sales pipeline. Use this method with confidence and understanding to actively bring them in!

• Focus on actually helping your clients and, in return, your sales will soar.
• Reverse engineer your client's desires to find their true motivation. Then capitalize on helping them with that goal.
• Learn how to prospect successfully to avoid the feast or famine cycle.
• Master the P.V.C. Method to build connections with potential clients that will eventually lead to sales.

Mario is the CEO and Founder of Vengreso. He spent 105 consecutive quarters in B2B Sales, Marketing and Executive Leadership. In 2021, he earned the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film "The Story of Sales". He was also named among the Top 10 Sales Influencers by The Modern Sales Magazine and Top 25 Most Influential Inside Sales Professionals. Mario is also the host of the popular The Modern Selling Podcast.

• [00:00] Welcome to the show!
• [03:17] Meet Mario Martinez Jr.
• [13:34] How to "Help" clients through corporate video
• [17:41] Reverse engineer what clients really want
• [21:48] The two sides of sales
• [25:01] The PVC method of prospecting
• [27:37] Hyper-personalization
• [31:40] Adding value
• [33:13] Call to action
• [35:49] The most effective way to add value
• [39:38] Connect with Mario
• [42:49] Outro

"The greatest salespeople in the world are called business owners, or entrepreneurs. They work off of 100% commission to feed themselves and the company." [05:18] - Mario Martinez Jr.

"Sales is the art of helping." [10:50] - Mario Martinez Jr.

"My best advice to a business owner is; this is the life we choose and make the best of it because it's a great life if you can focus in on the most important things that you need to get done, today." [42:28] - Mario Martinez Jr.

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Connect with Mario Martinez Jr. on LinkedIn

Follow Vengreso on Instagram | Facebook | Twitter

Use Mario's coupon code: 50PERCENTOFF4LIFE 

Test out FlyMSG Now and use Mario's coupon code: 50PERCENTOFF4LIFE 

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Terry Rice, a former Facebook executive turned keynote speaker and performance coach, shares his powerful transformation story from corporate alcoholic to successful entrepreneur after losing everything. He reveals his R3 framework (Reclaim, Realign, Rebuild) for personal and business transformation while emphasizing the importance of authentic personal branding over perfectionism. Terry demonstrates how being vulnerable about his struggles - including addiction, job loss, and family tragedies - has actually opened doors to bigger opportunities, including speaking at Google and having a documentary made about his life.

• Character branding beats personal branding - Show your real self, including failures and struggles, rather than a polished façade that people can't relate to
• Own your flaws as fuel - Use your mistakes, challenges, and pain as branding material rather than trying to hide them - it creates deeper connections with your audience
• Authenticity opens unexpected doors - Being vulnerable about personal struggles can lead to major opportunities, as Terry's experience shows from one LinkedIn comment to a documentary deal
• Identity-first transformation works - Get crystal clear on who you are and what you represent before focusing on tactics, systems, or external business elements

Terry Rice is a keynote speaker, performance coach, and author who helps professionals align who they are with where they're going—then act accordingly.

Known for his bold, story-driven approach, Terry teaches leaders how to live and tell better stories that build trust, drive impact, and unlock exponential growth. Whether on stage or in a coaching session, he blends lived experience with actionable strategies to help high performers shed limiting identities, ignite their vision, and build rituals that deliver lasting results.

Before launching his coaching and speaking business, Terry held consulting roles at Meta and Adobe—giving him a firsthand view into high-performance business environments. His insights have been featured by Good Morning America, Fast Company, and The Wall Street Journal, and he's spoken for top organizations including Amazon, Google, and Berkshire Hathaway.

Terry also teaches entrepreneurship at General Assembly and contributes regularly to Entrepreneur.com.

Based in Brooklyn, he's a proud husband and father of five and a relentless advocate for mental and physical fitness as the foundation of long-term success.

• [00:00] Welcome to the show!

• [05:54] Meet Terry Rice

• [14:13] Character Brand

• [19:07] Own Your Flaws

• [25:07] Being Authentic

• [36:32] Intentionally Reflecting

• [41:29] Follow The Plan

• [45:26] Connect with Terry

• [47:19] Outro

"If I look at your brand and think to myself, I would not hang out with you on purpose. Why would I want to work with you? Because that's me hanging out with you on purpose, right?" - Terry Rice

"The more you can own your edge and use that as fuel, use that as branding, the faster you'll grow and you'll remove some of that guilt, that regret, that shame that you might have as well." - Terry Rice

"There's two types of pain, right? There's the pain of discipline or the pain of regret. The challenge is the pain of discipline weighs ounces, whereas regret weighs tons." - Terry Rice

"I don't care about your editing tools. I don't care if you're using Adobe. I want to know about your soul. Because if our souls are aligned with a message that I want to spread, then cool, we're good." - Terry Rice

"We can't go back and create a new beginning, but we can start from now and create a new ending." - Terry Rice

Find Terry Rice online

Follow Terry Rice on Instagram | Threads| Twitter | YouTube

Connect with Terry Rice on LinkedIn

Check out more resources from Terry Rice

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

Today on the show I talk with my friend Cameron Herold about the frightening, but extremely profitable, step for your business of hiring a second in command. As entrepreneurs, we are often bogged down by the menial tasks of running the business that we never get to spend time growing the business or doing the parts of it that we love. Cameron's perspective is so valuable in helping us see the importance of hiring a second in command, understanding who to hire for this role, and knowing the right steps to accomplish this game-changing goal. Take back your life and structure your business from the top down in a way that serves you and gives you the bandwidth to create the fulfilled life that you desire! 

• Know when it's time to bring in administrative help, and then eventually a second in command.
• Building your business to have a solid second in command will free you up to do the things that you love.
• Reframe the way you think about hiring. You shouldn't view it as an expense but as gaining an asset that will generate more revenue.
• It's your business, you get to make the rules. You are the only reason you are still doing the work that you hate.

Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 6 books, Cameron is also a top rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World's Leading Network for Seconds in Command, he's also the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.

• [00:00] Welcome to the show!
• [02:55] Meet Cameron Herold
• [06:01] Why do you need a second in command?
• [10:49] Finding a second in command that fits your business
• [17:31] When to take the step of hiring a Number 2
• [18:55] The results of a good second in command
• [21:02] Overcoming the mental roadblocks
• [23:40] Dealing with the fear of paying someone
• [29:23] Fractional employees
• [33:41] The COO Alliance
• [36:36] Rethinking the Org Chart
• [37:13] Connect with Cameron Herold
• [38:24] Outro

"The opportunity is to find a second in command who loves to do the stuff that you don't and who is great at the stuff that you're not and who doesn't want to work on the stuff that you want to work on." [9:30] - Cameron Herold

"You need to hire for attitude and proven skill" [14:31] - Cameron Herold

"Here's what's interesting about the entrepreneur: we get to make the rules because it's our business." [21:44] - Cameron Herold

"You don't hold people accountable, you hire accountable people. You don't manage people, you grow them." [37:02] - Cameron Herold

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Cameron Herold online

Check out the course, Invest In Your Leaders

 Follow Cameron Herold on Facebook

Connect with Cameron Herold on LinkedIn

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The Second In Command, by Cameron Herold

The Miracle Morning for Entrepreneurs, by Cameron Herold and Hal Elrod

On today's show I talk about prioritizing health and happiness with Dr. Ellen Wong. Happiness is one of the most fundamental human desires, yet how to truly achieve it is so seldom talked about. Your happiness is not a result of your success, but instead a defining factor of it.

Dr. Ellen Wong has studied mental health and happiness for years and is passionate about helping others become truly whole, healthy, and happy. She shares with us some ideas on controlling your time - the one resource that you truly have. She also breaks down her 9 pillars of living a fulfilled and happy life. Start taking steps to live a meaningful life that is full of true happiness and complete inner peace.

• Take control of your time.
• Define what level of success is required in your business for you to live the life you want.
• Consistently evaluate the 9 pillars of Happiness in your life and make adjustments as needed.
• Take the authenticity challenge.

Dr. Ellen Wong is a naturopathic doctor, speaker and Chief Happiness Officer for entrepreneurs and executives. With over a decade of experience, she helps her clients identify the roadblocks that prevent them from living healthy, happy lives. Her signature Pillars of Happiness™ framework guides her clients to build successful businesses while elevating their health, finding more inner peace and taking back control of their time. Ellen's ultimate goal is to give everyone practical tools to prioritize their happiness as much as their success.

• [0:00] Welcome to the show
• [2:39] Meet Dr. Ellen Wong
• [4:05] Becoming a Chief Happiness Officer
• [12:24] Take control of your time
• [19:32] Managing time for health as an entrepreneur
• [27:14] The 9 Pillars of Happiness
• [31:33] Daily reflection
• [33:41] Environmental elements that affect mental health and happiness
• [37:23] The Authenticity Challenge
• [43:42] Connect with Dr. Ellen Wong
• [44:48] Outro

 "Health and well-being is not simply the absence of disease." [5:08] - Dr. Ellen Wong

"I think one of the biggest misconceptions about happiness is that we always assume that it's like at the end of some arbitrary goal." [6:29] - Dr. Ellen Wong

"When you think about it, time is literally the only nonrenewable resource you have and so how we spend it is actually crucial." [14:49] - Dr. Ellen Wong

"I really want to turn happiness into the most utilized tool of positive impact in the world." [25:15] - Dr. Ellen Wong

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Dr. Ellen Wong online 

Free Guide: 9 Essential Questions to Ask for a Happier Life

Connect with Dr. Ellen Wong on LinkedIn

Follow Dr. Ellen Wong on Instagram | Facebook | TikTok | YouTube

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Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen!

• Don't neglect thinking like an ad agency even if you are a company of one.
• Use the 7 story archetypes to build strong foundations for the stories that you produce.
• How to shift your business to be capable of producing the original content that you want to make.
• Learn to control what you can and lean into effective preparation in order to succeed.

D.C. Joseph is the Founder and Chief Executive Officer of Serif Creative. They help brands achieve creative greatness. 

Over the years, he's become an award-winning, Emmy-nominated filmmaker, a producer of international campaigns, a strategic advisor to C-suite executives, and the Executive Director of the Columbus International Film Festival, the oldest film festival in the U.S.

His journey through entrepreneurship has been anything but easy or ordinary. It encompasses learning the art of storytelling in his grandmother's biker bar to competing in mixed martial arts and international grappling tournaments to filming music videos in Iceland. These collective experiences helped him develop his craft of bringing stories to life through film. As brands began to request his work, he saw how he could impact their broader marketing needs, ultimately setting the foundation for Serif Creative.

Today, his passion is rooted in Serif—community, team building, and establishing a company that can provide for creatives—continue to grow. They motivate his team and him to seek new experiences to sink their teeth into and eagerly raise the bar when it comes to storytelling and creating meaningful connections. 

• [0:00] Welcome to the show!
• [3:03] Meet D.C. Joseph
• [6:09] Client direct work vs agency work
• [13:05] The 7 story archetypes
• [18:27] Creating original content
• [22:27] Setting up your business for successful, original content creation
• [33:38] Presenting original content to buyers
• [43:50] Connect with D.C.
• [44:47] D.C.'s closing thoughts
• [46:18] Outro

 "The grass is never greener on the other side, It's where you're watering it. So, the same struggles that you have with client work also exist in producing your own." [23:53] - D.C. Joseph

"Ultimately, the timing will never be right, you just have to make it happen." [25:48] - D.C. Joseph

"I had to decide, do I want to improve my filmmaking or do I really want to improve as an entrepreneur, as a business owner?" [41:40] - Ryan Koral

"Control the controllable. There's only so many things you can control. It doesn't do any good to think and get distracted by the things you can't control. So if you want to have a level of control, it all starts with preparation." [44:59] - D.C. Joseph

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Josh Emerick online

Find Doug Joseph online 

Follow Serif Creative on Instagram | Facebook

Connect with Doug Joseph on LinkedIn

Follow Ryan Koral on Instagram

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What's your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!