Grow Your Occupancy – Details, episodes & analysis

Whether you're selling senior living or just about any other service, the fundamentals of sales and great salesmanship that yield results are very similar.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Wallie Garrett, Sales Consultant at Two Sisters Maid to Clean, about the sales skills she uses when selling home cleaning services that result in sales success.

A lot of senior living operators have been seeking to cut out senior living lead aggregators from the occupancy equation lately. Some have been successful in doing so, and you can be too!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jenni Bost, Vice President of Marketing at Radiant Senior Living, about how they not only got rid of lead aggregators but are organically ranking high in their local markets!

Senior living prospects and their family members often face a variety of emotional and logistical challenges that can prevent them from moving forward with a senior living decision. Vetting movers and real estate agents, downsizing possessions and furnishings, preparing to sell their home, and actually moving are tops on the list of challenges.

In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Maureen Longoria, CEO and Co-founder of LivNow Relocation, about some recent AARP survey results from seniors considering senior living, the challenges they're facing, and why finding solutions can help you convert more prospects to move-ins.

It's a hot topic in senior living sales: saying no to costly paid referral sources for leads.

But how do you do it?

In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.

Seniors and their family members look to senior living communities for guidance and information to help them make the choice of where to live.

While most senior living community websites provide the basic details like services, amenities, floor plans, and levels of care, what the prospects really want is for every aspect of the senior living experience to be demystified. Compelling storytelling about real people's experiences in senior living is vital to meet this want.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Dan Hutson, VP of Marketing at Priya Living, a senior living marketing thought leader and early proponent of content marketing, about how we can be a resource of help and knowledge for seniors and their families considering senior living.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sara Robertson, CEO of The Arbors and Ivy Senior Living Residential Communities.

Sara tells about their transformation from not being "numbers people" to using data to make decisions, and how it has impacted revenue and sales.

Sara also shares her thoughts about women in senior leadership roles in the industry, her journey up through the ranks, and how she is leads by both her head and her heart.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Michael Morris, CEO and Founder of Willow Ridge Senior Living.

At age 15, Michael first caught the senior living “bug” as a dining room server. Years later, he and his wife invested their life savings to open a senior living community. Fast forward to today when he and his wife now own and operate ten communities. Mike shares his passion for all things senior living.

Julie Podewitz, Founder & CEO of Grow Your Occupancy, recently talked with Mona Hilton, Founder of sales and marketing automation software Advantage Anywhere.

Mona shared how the right technology can increase your senior living sales teams' productivity, lower costs, and improve sales outcomes.

It's the "nature vs. nurture" argument: are successful salespeople born with their talents as part of their nature, or do their talents require nurturing through training and coaching to bloom?

Julie Podewitz, CEO and Founder of Grow Your Occupancy talks with Dan Fantasia, President of Treeline, Inc. about this question.

Plus, Dan explains the importance of matching a top candidate with a company based on its culture, and gives his advice on improving how you can identify top talent and attract it to your organization.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, and Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC, are back for part 2 of their conversation about Sherrie's strategies for overcoming sales challenges in senior living communities.