Grow Your Local Business - Leslie Presnall

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http://www.lesliepresnall.com/enroll
295 shares
https://www.lesliepresnall.com/3-simple-steps
157 shares
https://www.lesliepresnall.com/local-clients-from-social-media
149 shares

https://www.instagram.com/lesliepresnall
153 shares
https://www.instagram.com/drmelthompson
2 shares
https://www.instagram.com/michaelvvvvvvv
1 share

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How To Get More Local Followers With Instagram Trial Reels

Episode 140

Tuesday, November 18, 2025 • Duration 10:47

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”

But… do they actually work for local business owners?

Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).

In this episode you’ll learn:

The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you

Mentioned in this episode:

Work with me inside The Localpreneur Academy
Follow me on Instagram @‌lesliepresnall
Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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The Power of Zooming Out In Your Marketing

Episode 139

Tuesday, November 11, 2025 • Duration 07:38

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

Work with me inside The Localpreneur Academy
Follow me on Instagram @‌lesliepresnall
Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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Why You're Not Making Offers

Tuesday, June 27, 2023 • Duration 21:24

Love Your Lurkers

Tuesday, June 20, 2023 • Duration 11:30

How often do you remind yourself of your "lurkers" on social media?

Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business.

I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

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Secrets To Creating Content That Your Local Audience Wants To Share

Episode 36

Tuesday, June 13, 2023 • Duration 18:14

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence.

I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.

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Overcoming the Fear of Negative Feedback in Your Local Business

Episode 35

Tuesday, June 6, 2023 • Duration 22:33

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business?

Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive.

I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your industry.

Tune into today's episode to learn:

How to neutralize feedback
How to redirect your focus to the 99%
How to build a stronger belief in yourself, your business, your services and your social media presence

Mentioned in this episode:

Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @‌lesliepresnall
Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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Grow Your Local Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

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Latest published episodes

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Apple Podcasts

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Grow Your Local Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other57

Instagram21

Buzzsprout19

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other57

Instagram21

Buzzsprout19