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Explore every episode of the podcast Grow Your Local Business

Dive into the complete episode list for Grow Your Local Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
MVP: The Competitor-Based Decisions Keeping You Small13 Oct 202600:15:40

In this Most Valuable Podcast episode, I want to ask you something… Have you ever skipped a networking event, held back a post or passed on an opportunity because of a local competitor?

In this episode, I’m walking you through the 4 areas where I see local business owners making competitor-based decisions sometimes without even realizing it. And what those decisions are really costing you.

Tune into this episode to learn:

  • The 4 areas where competitor-based decisions keep local business owners small
  • Why holding back your content to protect your ideas costs more than it protects
  • The worst thing that can actually happen when your competitor is in the room

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


You Don’t Need to Be Ready to Start Getting Clients06 Oct 202600:12:53

Are you waiting on the website, the logo, the professional photos or the business cards before you really start marketing your business?

When you don’t have those things yet, it’s so easy to feel behind... like everyone else has a “real business” except you.

Or like it will be easier to get clients once you have these things.

In this episode, I’m talking to the local business owner who hasn’t set up all the things yet. I’m sharing why you’re allowed to start right now and why starting messy might actually help you build a better business faster than waiting ever could.


Tune into this episode to learn:

  • The expensive way local business owners “set up” their business without ever actually marketing it
  • What one of my students did when she didn’t have the photos, the branding or even know how to use Canva
  • Why starting messy gives you something the perfect setup never will


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


MVP: Hoping to Get Local Clients vs Expecting To Get Fully Booked22 Sep 202600:20:11

This Most Valuable Podcast episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you.

Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions.

In this episode, you’ll learn:

  • The difference between passive marketing energy vs. confident, committed action
  • Three common ways you show up in your business when you're hoping to get clients (and what to do about it)
  • Why your brain resists showing up—and how to override it with belief and strategy

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: 5 Ways to Boost Local Sales with Better Instagram Captions15 Sep 202600:16:40

In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.

Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!

And when you know how to write them, every post becomes an opportunity to bring in your next client.

Tune into this episode to learn:

  • How many people actually read your captions and why those are your most ready-to-buy followers
  • 5 powerful jobs your captions can do to help you get found, build connection and convert followers into clients
  • How to make your captions work for you even if you “don’t know what to say”

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Fully Booked and Underearning 01 Sep 202600:12:24

Being fully booked doesn’t automatically mean you’re making the money you want.

You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners.

Tune into this episode to learn:

  • The two reasons you can be fully booked and still under-earning
  • Why the things filling your calendar matter just as much as how full it is
  • What has to change when you’re ready to make more without simply trying to squeeze more clients onto your calendar

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


You Are The Standard25 Aug 202600:16:56

How many decisions in your business are you making based on what everyone else in your industry is doing?

There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.”

Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it.

Tune into this episode to learn:

  • Why the “industry standard” may be one of the biggest things keeping you from becoming the local go-to
  • The problem with using what other businesses post, charge, sell, or achieve as evidence for what you should do
  • The question I want you asking instead of, “What does everyone else in my industry do?”


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


Stop Asking Your Local Customers What They Want18 Aug 202600:17:32

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want.

I disagree.

Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about yourself first.

Tune into this episode to learn:

  • The problem with letting your customers tell you what you should sell
  • Why the thing your clients think they need may not be the thing that actually gets them the result
  • The question I want you asking instead the next time you’re tempted to poll your audience


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


Are You Using Your Business Expenses Against Yourself11 Aug 202600:17:23

Have you ever looked at how much money your business is bringing in… and immediately discounted it because of how much you’ve spent? Somehow the website, software, marketing, coaching, equipment and support become evidence that you’re not actually doing as well as you thought.

But what if you’re looking at those expenses all wrong? In this episode, we’re talking about the difference between money you’ve spent and what that money has helped you BUILD... and why recognizing what you’ve already learned how to create might be one of the most important things you can do as you grow your business.

Tune into this episode to learn:

  • The subtle ways business expenses can make you feel unsuccessful even when your business is actually growing
  • Why focusing on what you’ve spent can keep you stuck in a cycle that makes it harder to create MORE
  • A different way to evaluate your business expenses and what they’re actually helping you build

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Life You’re Building the Business For04 Aug 202600:20:19

What if you didn’t have to wait until your business reached some imaginary finish line before you started living the life you’re building it for? In this episode, we’re talking about how to define your version of success, stop postponing the experiences you want and become the person who can hold both a growing business and a fulfilling life.

  • How to identify the life you actually want your business to support—not the version of success you think you’re supposed to want
  • Why the life you’re waiting for may be more available to you right now than you realize
  • How to identify and solve for the beliefs, skills and systems you’ll need to build the life and business you want at the same time

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: 3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)21 Jul 202600:13:53

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.

This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting.

Tune into this episode to learn:

  • The 3 emotions that keep you consistent and following through, even in the messy middle
  • Why your brain defaults to quitting (and how to override it)
  • What to do with emotions like frustration, doubt, and comparison

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Why Growing Your Business Locally First Will Get You Fully Booked Faster07 Jul 202600:27:31

If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you!

Just because you can serve people anywhere, it doesn't mean it's the best place to START.

In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.

Tune into this episode to learn:

  • Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messaging
  • How local referrals, relationships and visibility can fill your calendar faster than trying to market to the masses
  • Why focusing on local isn't excluding anyone -- and how clients from other places can still find you

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck30 Jun 202600:21:07

I’m bringing this episode back as one of my Most Valuable Podcast (MVP) episodes because it’s one of the most important questions you can ask when you feel stuck:

Do I need to learn a new skill or do I need to implement what I already know?

So many local business owners stay stuck because they lump every problem into “I don’t know what to do.”

But “I don’t know” usually keeps you spinning.

In this episode, I’m helping you troubleshoot what’s really going on when you’re not getting the clients, bookings, followers, consults, sales or the local visibility you want.

Sometimes you truly do have a skillset gap. You need to learn how to position yourself, grow a local audience, create better content or sell.

But sometimes you have an execution gap. You know enough to take the next step, but fear, perfectionism, confusion, comparison or doubt are keeping you from following through.

When you can tell the difference, business gets so much clearer. You stop grabbing random strategies and start solving the actual problem.

Tune into this episode to learn:

  • How to diagnose whether your marketing problem is due to missing skillsets or implementation
  • Why saying “I don’t know” keeps you stuck and what to ask yourself instead
  • What to do when you do know what to do, but you’re not following through — and how to start taking action

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why I Keep Investing In The Same Mastermind23 Jun 202600:22:01

In this episode, I’m sharing something that might sound a little shocking: I’ve spent over six figures working with the same coach, in the same mastermind, over and over again. Not because I get new information and content every round. Not because I didn’t “get it” the first time.

But because I keep getting a return from the same process at a deeper and deeper level.

This episode is for the local business owner who is afraid to invest, the one who keeps investing in too many different things, and the one who has already invested in support but knows they haven’t fully applied what’s in front of them yet. I’m sharing how I think about ROI, why I believe constraint creates growth and what changes when you stop looking for the next new strategy and start becoming the kind of business owner who creates a return.

Tune into this episode to learn:

  • Why most business owners don’t need more new information — they need to apply, evaluate and master the process they already have.
  • How to think about ROI before you invest, including the questions I ask myself before making a high-level investment in my business.
  • Why the same process can keep creating results at every level of business, and how investing can become a declaration of who you’re becoming.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


Breaking Through What You Think Is Possible with Maddy of Color Chroma16 Jun 202600:30:47

If you’ve ever felt like the hardest part of business isn’t always what to do every day, but it’s believing bigger results are actually possible for you... this episode is for you.

In today’s episode, I’m talking with my Localpreneur Academy student Maddy Memmer, the owner of Color Chroma in Austin, Texas, a color analysis and personal stying business.

Maddy is a former teacher who has spent the last few years building a business that has grown beyond what she once believed was available to her. In this conversation, we talk about the internal glass ceilings she had to break through, how her background shaped what she thought was realistic, and what it looked like to keep going even when her brain wanted to doubt the process. We also talk about what mindset work really is, why it matters so much in business and how learning to think more powerfully and intentionally helped her create a fully booked business.

In this episode, we talk about:

  •  The biggest belief shifts Maddy had to make as a former teacher stepping into entrepreneurship 
  •  Why mindset work is about more than “thinking happy thoughts” and how intentional thinking changed how she showed up in her business 
  •  How Maddy learned to keep going through doubt, emotional ups and downs, and the internal glass ceilings

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

[LIVE REPLAY] I’m Doing Something I’ve Never Done Before to Help You Get Fully Booked This Year09 Jun 202600:36:01

In this episode, I’m sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first.

I’m walking you through:

  • The 5 essential skills every fully booked local business owner needs
  • Why it’s never a mystery clients aren't coming in when you can bring your marketing back to a process
  •  Why I’m hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur Academy

FREE WORKSHOP:
Register for The Fully Booked Roadmap on June 22

FAST TRACK WEEK:
Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3

You’re Ready for Local Clients. Now It’s Time to Invite Them In.02 Jun 202600:12:08

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients?

In this episode, I’m sharing why marketing and selling are not just another business expense.  They are the exact skills that make every other investment in your business start paying you back.

Tune into this episode to learn:

  • Why getting your business ready for clients isn’t the same as actually getting clients
  • The two most important skillsets that make every other investment in your business start paying you back
  • How to avoid spending thousands of dollars on business investments that never get seen by locals you want to serve

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

From Garage to RV: How Brittany Powell Built a Fitness Business Around the Life She Wanted19 May 202600:30:54

Do you ever catch yourself waiting until you feel ready?

Ready to start. Ready to show up. Ready to sell. Ready to make the move. Ready for life to feel a little more stable before you really go for it.

In today’s episode, I’m talking with my Localpreneur Academy client Brittany Powell, a personal trainer and nutrition coach who built a 6-figure business from her garage without the perfect setup, Instgrammable background, or ideal circumstances.

Brittany shares how shutting down her gym during Covid — what could have felt like her biggest failure — actually opened the door to one of her biggest successes: building her online fitness app, growing a strong community and creating more freedom in both her business and her life. We also talk about why marketing locally first helped her gain traction, what it looked like to move her business into a whole new life chapter and why so much of growth comes from being willing to go before you feel fully ready.

Tune into this episode to learn:

  • How Brittany turned the closure of her gym into the beginning of her online business and fitness movement
  • Why marketing to women in her local community first helped her build trust, gain traction and get clients fast
  • What building her business from her garage — and later from an RV in Colorado — taught her about starting before you feel ready and building a business around your real life

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


The best time to host local events, classes and workshops12 May 202600:08:07

This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have:

When is the best time to host a local event, workshop, or class?

Most people immediately think the answer is about choosing the right day or time based on their demographic or asking their audience what works best for their schedule. And while that advice can be helpful, I gave my students a different way to think about it.

I’m talking about why your event timing may not be the real problem, but instead how to think about creating demand for local workshops and classes, and why people will make time for something they actually want.

Tune into this episode to learn:

  • Why deciding timeframes around your audience isn't always the answer 
  • What you're really selling when you host a workshop and class and why it's the exact reason they would change their plans and make special arrangements to be there
  • Why stepping into your authority is key for selling local events

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Choosing Your Local Niche: The Dos and Don'ts Every Small Business Owner Needs To Know05 May 202600:23:15

In this Most Valuable Podcast episode, we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.

Tune into this episode to learn:

  • The biggest mistakes small business owners make when choosing a niche or specializing
  • How to avoid "niche drama" and keep making money while you figure it out
  • The key components to a profitable niche

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

From Assistant Principal to Home Organizer: How Leslie Cuti Built Her Business and Created Fully Booked Months After 25 Years in Education28 Apr 202600:36:42

If you’ve ever had the thought that it’s too late to start a business… or that because you’ve already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that local go-to in your industry who has fully booked months…

I want you to meet my client, Leslie Cuti who's a home organizer in Hammond, Louisiana, and who started her local business 25 years into her career as an educator and assistant principal.

Entrepreneurship was never part of the plan. But in less than two years of running her business part-time, she retired early and took it full-time. In this episode, Leslie shares what she had to believe to start her business from scratch, get more visible in her community and learn how to market herself in a way that felt totally new.

Tune into this episode to learn:

  • What Leslie had to believe about herself to go from educator to business owner and take her business full-time
  • What helped her create fully booked months, including her Local Marketing Plan and the local collaborations that brought her more visibility
  • The mindset shifts that helped her get more comfortable selling, showing up on camera and putting herself out there in brand new ways

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why You’re Afraid to Be the Fully Booked Local Go-To21 Apr 202600:11:39

So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that.

More clients. More visibility. More responsibility. More pressure. Less time for their personal life.

In this episode, I’m talking about why that happens and why it doesn’t mean you’re not meant for more. It just means you’re looking at that future version of your business through the lens of who you are today and how you solve problems today.

The version of you who becomes the local go-to and builds a fully booked business is not the exact same version of you today.

Tune into this episode to learn:

  • Why your brain is so quick to focus on the pressure, the time, the work, the visibility and all the reasons growth might feel like “too much”
  • Why you can’t judge your future business by your current capacity, current schedule, current skillsets or current life circumstances
  • How you become the person who can handle more clients, more visibility, and more demand by growing into it day by day

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

What to Do When There’s Interest But No Sales Yet14 Apr 202600:16:16

Do you have inquiries, interest, and people telling you they love what you’re doing… but it’s not turning into sales yet?

Do you feel like something is just “off” and you need to change something to get people to buy? Maybe you’re thinking it has to be your pricing, your packages, your offers or your messaging.

But what if nothing has gone wrong? What if these are actually the signs that it’s working? And by changing things too soon, you unintentionally slow down your results?

In this episode, I’m breaking down how so many local business owners miss the early signs that momentum is actually building — and how misreading those signs can lead you to pull back, change things too soon and slow down results that were already on the way.

Tune into this episode to learn:

  • The success signals to look for — even before the sales come
  • How your brain can accidentally create a slowdown by thinking “something is wrong,” which leads to changing offers, lowering prices or ghosting your marketing. 
  • How the ability to stay with the process, hold your energy and keep showing up is what turns early traction into bigger results, real clients and eventually a fully booked business.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How Too Many Offers Are Slowing Down Your Local Sales07 Apr 202600:20:34

In this Most Valuable Podcast episode, I'm re-sharing how having too many offers in your local business is slowing down your sales.

I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.

Tune into this episode to learn:

  • Why too many offers confuse potential clients and slow down local sales
  • How juggling multiple services drains your marketing momentum and energy
  • What happens when fallback offers fill your schedule (and how to fix it)

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Local Marketing Shifts That Built Demand for Her Flower Farm with Brooke Palmer31 Mar 202600:38:19

In this episode, I’m sitting down with Brooke Palmer of Jenny Creek Flowers — a former teacher turned flower farmer in Ithaca, New York — to talk about how she built local demand.

Tune into this episode to learn:

  • How Brooke set herself apart, became known in her city and sold out her products and workshops with a waitlist
  • The mindset shifts that helped her go from not selling to making thousands of dollars via email and social media posts
  • Why staying focused on your local audience, keeping your strategy simple and prioritizing your own growth helps you build faster

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

What’s the Deal with Instagram Hashtags in 2026?24 Mar 202600:09:42

Are hashtags still relevant on Instagram in 2026… or are they basically pointless now? There’s a lot of confusion around hashtags right now, especially with so many people saying different things. In this episode, Leslie breaks down what hashtags can still do specifically for local business owners, what’s changed on Instagram and how local business owners should think about visibility in 2026.

Tune into this episode to learn:

  • How Instagram determines who to show your content to in 2026
  • The 2 best practices for using hashtags to reach more local people in 2026
  • The difference between being proactive and being optimized on Instagram — and why you need both

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why You're Waiting To Feel Established17 Mar 202600:12:54

Are you waiting for something outside of you to finally make you feel more confident, more legit or more established in your city?

In this episode, Leslie breaks down one of the sneaky thoughts that can keep local business owners playing smaller than they want to. If you’ve been hesitating to follow up, put yourself out there, send the email, pitch the collaboration or market your business more boldly, this episode will help you see what may really be going on underneath the surface.

Tune into this episode to learn:

  • The sneaky thought that may be keeping you stuck at your current level and how it's affecting how you market and sell in your business
  • Why waiting to feel “established” is slowing your growth
  • Why feeling established, confident, and credible starts with your thinking first — not your circumstances.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

My Story: How I Became A Local Marketing Coach10 Mar 202600:41:17

In this special 150th episode of the Grow Your Local Business Podcast, I’m doing something different.

I originally planned to record an Ask Me Anything episode, but after seeing how many of your questions were really about me and my story, I decided to take this episode in a different direction.

So today, I’m pulling back the curtain and sharing the full journey... from growing up in North Louisiana, to dreaming of working for a fashion magazine in New York City, to becoming a teacher, blogger, event host, social media manager and eventually the local marketing coach I am today.

This episode is personal, but it’s also a lesson for you: your audience wants to know you.

They don’t just want your tips, your strategy or your how-to content. They want your story, your personality, your life and the things that make you you.

That connection is what builds trust, relationships and real demand over time.

Inside this episode, I’m sharing how I built a name for myself locally in Baton Rouge, how my local blog turned into sold-out events and a thriving community, how I left teaching, found coaching, launched The Localpreneur Academy, and why I eventually let go of one business to fully go all in on the one I have now.

If you’ve ever wondered where I started, how I got here, or what this whole business journey has really looked like behind the scenes, this is it.


Tune into this episode to learn:

  • How my career evolved from magazine editor to teacher, blogger, event host, social media manager and coach
  • The pivot that helped me stand out locally and become known in my city
  • How letting go of old identities, offers and distractions helped me focus and grow faster

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Getting Content With Your Clients03 Mar 202600:14:16

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?

Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.


Tune into this episode to learn:

  • How to plan for getting content and making it part of your workflow
  • How to be proactive with collecting content vs leaving up to chance when working with clients
  • How to have a back up plan for content when clients don't want to be featured

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

560 Appointments in One Year: The Pop-Up Strategy That Built Local Demand with Erica Huckaby24 Feb 202600:36:16

Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community through pop-up shops and markets.

This created the kind of local demand that forced her to hire help and expand her space sooner than she expected. In this episode, Erica breaks down what actually drove that momentum (spoiler: it wasn’t doing it alone), and the behind-the-scenes lessons that helped her grow fast without burning out.

In this episode you’ll learn:

  • How Erica managed the fear of growing too fast and the simple ways she controls demand locally so her calendar stays full without becoming overwhelmed.
  • The collaboration strategy that helped her tap into other local businesses’ audiences and get seen by thousands of people in her city.
  • The market learning curve that took her from zero sales at her first market to booking 40 appointments... plus what she changed in her setup, messaging, and offer to make events actually convert.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The one metric I obsess over17 Feb 202600:07:07

In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re supposed to lead somewhere.

If everything is “up” but sales aren’t coming in, you don’t have a local visibility or marketing problem, you have a conversion and selling problem.

In this episode you’ll learn:

  • Why all roads lead to sales and how every other metric should be treated as a path leading to conversions
  • The difference between marketing vs. selling and why growing an audience without strengthening your selling skillset leads results in less local demand
  • Why you should think like a business scientist and troubleshoot what’s not converting and test new theories

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Self-Confidence Required to Become the Local Go-To10 Feb 202600:10:36

What if the thing that’s keeping you from becoming the local go-to in your city isn’t your visibility or marketing strategy… but the belief that you need to feel confident first?

In this episode, we’re talking about the difference between confidence and self-confidence and why self-confidence is the real skill you need to grow visibility, show up consistently on social media, put yourself out there locally and become the person people think of first.

If you’ve ever felt imposter syndrome, fear of showing up or like you’re just not good at marketing, this conversation will reframe everything (and give you a much more doable way to move forward).


In this episode you’ll learn:

  • Why “confidence” is a result, not a requirement to get started and the simple mindset shift that helps you start showing up before you feel ready
  • The real difference between confidence vs. self-confidence and how to use self-confidence to follow through on marketing even when you feel uncomfortable
  • How to stop making “I’m bad at this” mean “I’m not cut out for this” and instead use those early messy reps to build the local visibility that eventually gets you fully booked

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Creating Certainty To Buy03 Feb 202600:18:32

Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go.

In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly.

In this episode you’ll learn:

  • How to build certainty in you as the local go-to so people know you're the best choice
  • How to build certainty in your audience so they believe they can have/achieve what you're offering
  • Why sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


The Power of Constraint: Why Less Marketing Works Better with Tyler Blankenship27 Jan 202600:35:13

I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some weeks it was crickets.

Even though he’d been in business for 4 years, he wasn’t getting the traction he expected. He would "panic market" and make his to-do list a mile long to reach clients.

But once he joined The Localpreneur Academy, he constrained his marketing plan, focused on mastering ONE skill that could create consistent leads and committed to showing up from a totally different identity.

And within 6 months…

He's fully booked with a month-long waitlist

He landed his biggest project ever (10x bigger!)

And his confidence is on a completely different level

In this episode, he's sharing how you don’t need more tactics... you need a simpler plan + the belief to stick with it.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.



Creating Original Content + Seeing Yourself As The Local Expert20 Jan 202600:14:13

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.

And it’s not because you found the perfect viral hook or used the trend of the week.

It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated.

In this episode, I’m breaking down what’s been happening online over the past few years (hello AI content + viral trend overload)… and how you can use this moment to become the one people remember, trust and choose locally.

Because reaching people and standing out are NOT the same thing.

And I want you to be remembered.

In this episode you’ll learn:

  • Why AI content + viral trends have made everyone’s marketing look “good”… but also made it way harder to stand out (and what to do instead)
  • The real difference between reaching more people and standing out as the local go-to they actually remember and trust
  • The simple mindset shift that helps you step into your authority as the expert in your city

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

2 Things That Will Guarantee You Grow Faster13 Jan 202600:11:26

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.


In this episode you’ll learn:

  • Why you might not be changing fast enough and how to fix it
  • How to speed up your learning curve by increasing your reps, especially with content and visibility
  • How to stop doing the same things over and over and getting the same results

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

2026 Social Media Predictions And What They Mean For Your Local Business06 Jan 202600:18:14

Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.

She's breaking down her top social media predictions for 2026, including what’s shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you.

In this episode you’ll learn:

  • Why AI content is increasing fast, but audiences are craving the real you (and how to use AI without losing your voice)
  • Why viral trends are starting to burn your audience out and how original content will help you become the local top choice faster and easier than ever
  • Why social media SEO matters more than ever in 2026

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Get More Local Followers With Instagram Trial Reels18 Nov 202500:10:47

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”

But… do they actually work for local business owners?

Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).

In this episode you’ll learn:

  • The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
  • How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
  • A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Power of Zooming Out In Your Marketing11 Nov 202500:07:38

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

  • Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
  • The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
  • Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Working In Your Business When You're Not Motivated04 Nov 202500:15:26

If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.

In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up.

Sound familiar?

You’ll hear the exact coaching I gave her and the mindset shift that can change the way you approach your business when you’re tired, busy or just not feeling it.

Because nothing has gone wrong when you’re not motivated.

You just need to learn how to create commitment from your thoughts... not wait for motivation to show up.

This episode will help you see that you can do hard things, even without motivation… and that consistency, success, and growth come from deciding who you want to be and honoring that decision again and again.

In this episode you’ll learn:

  • How to shift from waiting for motivation to generating commitment
  • How to make decisions ahead of time so you can show up even when you don’t feel like it
  • How to build evidence that you can do hard things in business and in life

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Competitor-Based Decisions07 Oct 202500:15:40

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?

I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.

Competitor-based decisions don’t fuel growth. They limit it.

In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.

From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.

I’ll show you how to shift out of this so you can grow your business with confidence faster.

In this episode you’ll learn:

  • How focusing on your competitor stops you from marketing, networking, selling and growing
  • How to make business decisions based on your best clients (not your competitors) so you can grow faster.
  • The mindset shifts that help you show up as the go-to in your city.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Are You Stuck in This Cycle That Keeps You Unbooked?30 Sep 202500:18:03

You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.

But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels.

Tune into this episode to learn:

  • The vicious "busy" cycle that keeps so many business owners unbooked and underearning
  • Why people feel productive but they've stalled their progress
  • What it actually looks like to break this cycle and finally start filling your calendar with clients.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.



How To Market Your Business Before You Have Clients23 Sep 202500:09:06

When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients.

In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster.

Tune into this episode to learn:

  • How to market without client proof, result photos or testimonials
  • Practical examples of ways to create content and show your expertise
  • A simple 3-step framework you can use daily to get visible and start booking clients

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

5 Things You Don’t Need to Get Your First Local Clients16 Sep 202500:27:25

So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.

In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and booked faster.

You’ll hear:

  • Why over-preparing can slow you down more than help you
  • Client examples of booking first clients without “professional” setups
  • The mindset shift that will help you stop hiding and start meeting people today

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: The Lifetime Return09 Sep 202500:23:59

In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.

And not just money investments but also time and energy investments.

How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?

Tune into this episode to learn:

  • The common mistake of trying something once, not seeing instant results, and quitting before it ever has the chance to work
  • How to shift your perspective so “failed” attempts turn into future wins
  • The evaluation → tweak → implement cycle that compounds your growth over time


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why Instagram Growth Advice Doesn’t Work for Local Business Owners02 Sep 202500:16:05

Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.

That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them.

In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local businesses and what to focus on instead if you want to attract real paying clients in your city.

Tune into this episode to learn:

  • Why viral growth doesn’t equal local growth and how it can actually hold you back from getting clients
  • What makes 100 local followers more valuable than 1,000 random ones (and how to reframe the way you think about growth)
  • The core actions you need to focus on to consistently attract local followers and why the system matters more than any single tactic

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

4 Ways Local Business Owners Can Make Time for Marketing26 Aug 202500:17:05

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done.

Here’s the truth: you’re not going to “find” extra time. You have to make it.

And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the most important things you do to grow your business.

Tune into this episode to learn:

  • Why marketing is one of the two most important things to focus on in your business
  • The power of using open client spots to market yourself, get visible and book more clients
  • The simple time-management shifts that help you stay consistent, stop overthinking, and finally get your marketing done

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Stay Consistent in Your Local Business with a Minimum Baseline19 Aug 202500:17:40

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

This coaching tool is a game changer.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it.

It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 130 to learn:

  • How to start with small, doable commitments to build consistency

  • How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently

  • Plus, practical tips for time management to fit something new into your day

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

5 Ways to Boost Local Sales with Better Instagram Captions12 Aug 202500:16:40

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.

Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!

And when you know how to write them, every post becomes an opportunity to bring in your next client.

Tune into this episode to learn:

  • How many people actually read your captions and why those are your most ready-to-buy followers
  • 5 powerful jobs your captions can do to help you get found, build connection and convert followers into clients
  • How to make your captions work for you even if you “don’t know what to say”

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How to Market Like You’re Fully Booked05 Aug 202500:12:16

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.

This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now.

Tune into this episode to learn:

  • Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing falls flat when you don’t
  • The key messaging shifts that move you from “I’m available” to “Here’s why you need to work with me”
  • How over-educating, over-entertaining, and underselling are quietly repelling your best-fit clients

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)29 Jul 202500:13:53

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.

This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting.

Tune into this episode to learn:

  • The 3 emotions that keep you consistent and following through, even in the messy middle
  • Why your brain defaults to quitting (and how to override it)
  • What to do with emotions like frustration, doubt, and comparison

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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