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Explore every episode of the podcast Grow Your Local Business

Dive into the complete episode list for Grow Your Local Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
How Dr. Mel fully booked her practice in a small town -- and again in a big city24 Sep 202400:33:33

Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


MVP: Building Local Credibility17 Sep 202400:25:07

I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.


Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Turn On Your Instagram "Open" Sign11 Jun 202400:26:02

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you.

A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.

I'm breaking it all down in this Most Valuable Podcast episode (originally episode #5!) and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!

Tune in today's episode to learn how to:

  • Clearly tell people you're available in 3 steps
  • Not have just an inspirational or informational feed
  • Make clear offers on social media
  • Change your mindset around making offers and selling regularly

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How Bookkeeper Sarah Fulton increased her clientele by 60% in 6 months04 Jun 202400:36:40

In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year!

Tune into this episode to learn:

  • The strategy and mindset behind developing her social media presence
  • The power of knowing your numbers so you can hit your goals
  • Plus, simple bookkeeping tips to get started tracking your numbers

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Are you secretively selling?28 May 202400:19:58

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.

It's totally normal. We aren't born sales people.

But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)

I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.


Tune into today's episode to learn:

  • How to know if and why you're trying to disguise your selling on social media
  • How to normalize promoting and selling your services... even if you're scared now
  • What the most valuable posts are for your local audience

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Location Drama21 May 202400:17:27

This week I’m diving into something that affects so many local business owners all over... your location.

Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you.

Location Drama is any negative thoughts you have about your location. It's when you blame your location for your results OR you think certain bigger results are impossible because of where you're located.

Join me as I walk you through how to identify your location drama and how to work through it so you can ultimately create success no matter where you're located.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When Your Industry Is Saturated In Your City07 May 202400:19:45

Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients.

Tune into this episode to learn:

  • The mindset trick to get you out of scarcity and into enoughness
  • Why what you see in your industry bubble on social media is different than what your local audience sees
  • How to tap into your uniqueness as the local go-to person

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Collect More Testimonials From Local Clients30 Apr 202400:22:05

Do you get your clients amazing results, but you struggle to get amazing testimonials?

In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof.
 
But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.

I'm sharing the exact questions I ask my clients to get the perfect testimonial.

Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials. 

I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.

Tune into today's episode to learn:

  • How to easily systematize your testimonial collection process
  • How to incentivize your clients to leave reviews
  • How to ask the right questions to get the perfect testimonial
  • How to share a client's story even if they don't leave a testimonial

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Building Local Credibility23 Apr 202400:25:07

In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.

Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How much should I promote what I sell (without being annoying)?16 Apr 202400:19:44

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience?

This week I’m re-releasing this MVP episode where I share my answer to this commonly asked question with a few different perspectives to consider.

Tune into today's episode to learn:

  • What I've learned from promoting and selling out the same local event for 6 years
  • How to feel uncomfortable and promote yourself anyway
  • How to show up with you and your client's end-results in mind

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Lifetime Return02 Apr 202400:23:59

In this episode, we’re exploring the lifetime return on investments you make in your business.

And not just money investments but also time and energy investments.

How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?

Tune in for this really powerful conversation!

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Getting Content With Your Clients10 Sep 202400:14:16

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?

Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.


Tune into this episode to learn:

  • How to plan for getting content and making it part of your workflow
  • How to be proactive with collecting content vs leaving up to chance when working with clients
  • How to have a back up plan for content when clients don't want to be featured

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Downtimes and slow seasons26 Mar 202400:16:47

We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

6 Ways To Get Discovered Locally On Instagram with SEO19 Mar 202400:18:50

Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: Finding Your Local Voice27 Feb 202400:27:02

Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice.

I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.

In this episode, I'm helping you find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.

Tune into today's episode to learn:

  • How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
  • How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
  • How to challenge yourself to stay in front of your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

6 Writing Tips To Uplevel Your Captions -- And To Make Them Easier To Read20 Feb 202400:24:55

Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention?

This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your audience to read, it's easier for them to take action to buy with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Make People Fall In Love With Your Local Business13 Feb 202400:12:57

Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business.

We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.

Tune into today's episode to learn:

  • What it looks like to have unconditional love for your business
  • Why your business is 100% lovable and worthy of clients
  • How to talk about your business that makes other people love it too
  • All the different ways to love what you offer -- and sell it

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


Avoiding Disappointment06 Feb 202400:18:51

Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business.

Tune into this episode to learn:

  • The difference between allowing, avoiding and indulging in disappointment -- and how each impacts your success
  • Why trying to avoid disappointment while growing your business creates even more disappointment for you
  • A new, powerful way to think about disappointment and how it leads you to more wins faster

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Creating Value vs Showing Value30 Jan 202400:16:42

In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer.

Tune into this episode to learn:

  • Why you need both types of content to set yourself apart as that local go-to person and to sell your services
  • Examples of each type of content
  • How to not get stuck giving too much away or sharing too much value

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How Nicole went from hearing "NO" 75% of the time to tripling her business in one year23 Jan 202400:33:30

Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year.

Tune into this episode to learn:

  • How Nicole strategically learned from each "no" she heard
  • The key mindset shifts that were missing in her business
  • How she learned to believe in and sell the value of what she offered

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

What’s Stopping You From Believing You Can Be The Local Go-To09 Jan 202400:17:54

When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me."

"So and so down the street is so much better and further along than me."

"I'll never be that successful."

"My industry is too saturated."

If that's you, then today's episode is for you. I'm showing you how what you currently believe about you, your business and what's possible is creating your current results.

Then I'll teach you how to believe new things so you can create bigger results.


Tune into this episode to learn:

  • How to identify the limiting thoughts that are keeping you small
  • The steps to believe new things about you and your business and what's possible
  • How to be thinking every day so you can show up like that local go-to person

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Create a Follow Up Process03 Sep 202400:18:45

Do you ever stress out about how to follow up with a potential client?

Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....

And now you're waiting...

You start to question... Should I reach back out? How long should I wait? What should I say??

I'm breaking it all down in this in this episode!

Tune into learn:

  • The 3 steps to create a solid follow up process for potential clients
  •  How to detach your emotions and stay neutral and professional
  • How having a follow up process can keep you from overthinking


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Leaving my full-time job and facing my worst case scenario19 Dec 202300:27:46

In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals.

Tune into this episode to learn:

  • Why failing when going after your dream business isn’t the worst case scenario
  • The key mindset shifts I had to make to take the leap to full-time entrepreneur
  • How to increase your risk tolerance

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When People Don't Support You12 Dec 202300:19:19
Are you chasing clients?05 Dec 202300:26:21

Do you ever have potential clients reach out and show interest... but then they totally ghost you? 

Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist?

I think this is totally normal.  But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it doesn't feel good.

I know you REALLY want the systems and marketing in place where people come to you instead.

And that's what we're diving into on this episode of the Grow Your Local Business podcast!

Tune into this episode to learn:

  • How to know when you're chasing clients vs building a business where they easily come to you
  • The difference between following up and chasing
  • 6 strategies to use your time more wisely when you feel the urge to chase a client

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Ways to Speed Up Your Content Creation Process in Canva28 Nov 202300:15:33

I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva.

If you can relate, then today's podcast episode is just for you.

Tune into this episode to learn:

  • 4 tips to create faster and avoid perfectionism when creating in Canva
  • The simple questions to ask yourself about your ideal client to get projects done and published
  • How branding yourself will save you hours in the design process

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Squeeze Every Ounce of Goodness From Your Testimonials21 Nov 202300:14:51

Today I'm sharing how to get the MOST out of your hard-earned testimonials.

Tune into this episode to learn:

  • The common mistake that's making people scroll by your testimonials on social media
  • How to reuse one testimonial for multiple pieces of content
  • How to show your audience what's possible when working with you / buying from you


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Setting Client Boundaries14 Nov 202300:20:04

Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable.

Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy.

But this turns into you as the business owner not being so happy...

So what do you do? How can you set clear boundaries and make sure you follow through? That's what we're diving into on this episode of the Grow Your Local Business podcast.

Tune into this episode to learn:

  • What a client boundary is (along with real life examples from my clients)
  • How boundaries help your business run smoothly AND get your clients results faster
  • How to follow through with and enforce your boundaries

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Ways To Collaborate With Other Local Businesses This Holiday Season07 Nov 202300:18:15

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.

What you'll learn in this episode:

  • 3 ways to partner with other local small businesses November - December
  • How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
  • The best way to choose businesses to partner with and that are aligned with you
  • How to be more visible on social media and get more local followers - even in all the promotional noise
  • How to get featured in local media and gift guides

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Real Reason Your Services Are Worth It -- And Why Your Local People Will Buy31 Oct 202300:16:03

Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience.

Tune into this episode to learn:

  • Why people aren't actually paying for your time  or experience
  • What's going to get people to say "OMG this is totally worth it"
  • The most important things you need to be talking about in your marketing

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Key Shifts To Have A Successful Black Friday24 Oct 202300:18:54

You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details.

--

Don't plan your Black Friday promotions without listening to this episode first!

I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or sale this holiday season.

These 3 things are going to help you show up bigger with more visibility, reach the right people, and follow through with all your social media + promotions.

It's the difference between having a profitable Black Friday and one that produces lackluster results.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Shattering Your Personal Glass Ceiling 17 Oct 202300:18:09

When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and here are a million other reasons why." But in today's episode, I'm sharing an exercise I teach inside The Localpreneur Academy to help you break through all these limiting beliefs that are thickening your glass ceiling.

Tune into this episode to learn:

  • A powerful exercise to determine your current personal glass ceiling
  • How to uncover the limiting beliefs that stand between you and your goal
  • The key questions to ask yourself to start shattering your own glass ceiling and reach your goal (and beyond)

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Stay Consistent in Your Local Marketing and Business with a Minimum Baseline27 Aug 202400:17:40

In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 89 to learn:

  • How to start with small, doable commitments to build consistency


  • How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently


  • Plus, practical tips for time management to fit something new into your day

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Creating Your Business Vision10 Oct 202300:23:05

In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today.

Tune into this episode to learn:

  • How to create a bigger future vision for your business and life, plus how to allow yourself to want it
  • How to live in your future vision every day so you ultimately create it
  • How living in your future vision helps you implement the most impactful actions and decisions in your business today

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.




Ask Me Anything About Growing Your Local Business03 Oct 202300:20:31

We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode.

You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching.

Proof That It's Working26 Sep 202300:21:09

One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimately work.

Tune into this episode to learn:

  • How to get unstuck and out of the thought loop "it's not working"
  • How to digitally and mentally catalogue the proof that people want what you have so you stay in a space of inspiration
  • Why believing "it's working" will help you create bigger results in your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Quick & Easy Tips To Leverage The Link In Your Instagram Bio19 Sep 202300:13:26

You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio.


Tune into today's episode to learn:

  • The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutes
  • How to make it even easier for your followers to work with you or buy from you
  • How to direct your audience to the exact steps you want them to take

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Handle Going Viral as a Local Business12 Sep 202300:21:20

Going viral on social media can be a lot of fun, but have you ever thought about what would happen if you had THAT much local demand at once?

As a small business, you don't have enough availability or product to go around. So how should you handle all those disappointed people... and keep them happily coming back?

Learn from me... I had a viral snafu a couple years ago. Imagine 1000s of people showing up unexpectedly and not having enough room to get in the door. 

But I made a plan for the next time I went viral. And you should too before it ever happens. Because you never know which post will take off. 


Tune into today's episode to learn:

  • How to create a simple plan to handle the local demand when you go viral as a service-based or product-based business
  • The hard lessons I learned from going viral and how I prepared for it the second time
  • How to communicate with your local audience in a stress-free way so they want to come back again 

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Social Media Urges05 Sep 202300:18:08

Are you familiar with that screen time notification you get every week that tells you how many hours you spent on your phone?

If you're like me and my clients, it shocks you a little. Like... I spent HOW much time on my phone?! How is that even possible?!

Today, we're diving into what causes us to pick up our phone so much in the first place, and how to BE on social media as a business owner without always BEING on the app.

This episode could save you hours a week.


Tune into today's episode to learn:

  • My tips & tricks for establishing social media boundaries for yourself
  • How to stop yourself when you feel the urge to pick up your phone
  • The easiest way to consistently cut down on your screen time week after week

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

A Week In The Life29 Aug 202300:24:34

Today I'm taking you behind the scenes into a week in the life of my business. I'm sharing how I plan my week, what I prioritize and focus on, and how I fit in all my marketing and content creation.

Tune into today's episode to learn:

  • How I structure my week to guarantee the most important things get done
  • How I simplify my calendar so I don't feel hectic or overwhelmed every day
  • What's working best for me now

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Are you secretively selling?22 Aug 202300:21:57

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.

It's totally normal. We aren't born sales people.

But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)

I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.


Tune into today's episode to learn:

  • How to know if and why you're trying to disguise your selling on social media
  • How to normalize promoting and selling your services... even if you're scared now
  • What the most valuable posts are for your local audience

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Creating Your Local Engagement Strategy15 Aug 202300:21:23

What if you could get more local people to KNOW you exist today on Instagram?

I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you.

That's why in today's podcast episode, I'm sharing how to create your local engagement strategy.

Tune into today's episode to learn:

  • How to grow your local following faster with an engagement strategy
  • The non-complicated way to implement a doable, repeatable engagement strategy
  • Different ways to engage with other local accounts and your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Your Imaginary Trolls08 Aug 202300:12:33

We all have those people in our mind who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.

Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.

These are your imaginary trolls.

These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.

Today I'm sharing my experience with my own personal troll, plus how to let yours go so you can be yourself on social media and promote your business freely without worrying what your imaginary troll is thinking.

Tune into today's episode to learn:

  • How to identify your imaginary troll and what you're really scared of on social media
  • How to be more aware of the results you create (and don't create) when your imaginary troll gets in your head
  • Plus, how to let your imaginary troll go so you can show up freely and confidently online

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How Dana became THE local go-to furniture restyler with a 7-month waitlist13 Aug 202400:39:23

My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!

She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.



Tune into this episode to learn:

  • The strategy and mindset shifts that took Dana from living in a new city with zero social media presence to now fully booked 7 months in advance
  • How Dana shifted from "time management" to "Dana Management"
  • How to start and implement simple systems and processes in your business so you're never starting from scratch

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


How To Be More Confident On Social Media01 Aug 202300:19:24

We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action?

What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the new clients? What if you could feel confident despite all that?

In this episode, I'm teaching you how to generate confidence on demand so you can show up fully confident now.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Deciding You Belong as a Local Business Owner25 Jul 202300:15:16

At some point as an entrepreneur, you'll question if you're ready yet or if you really belong. Maybe it's in a certain spaces, events, local networking groups, programs... or even in your  industry.

This week I’m sharing how to let go of imposter syndrome and decide you belong now.

Tune into today's episode to learn:

  • All the areas where you may be telling yourself you don't belong, you aren't ready yet or you're not good enough
  • How you're identifying yourself as a business owner and how it could be keeping you small
  • Why it's worth it to go through the uncomfortable emotions and be in new spaces now


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Tricks to Instantly Be a Better Writer18 Jul 202300:12:44

Wanna be a better, faster writer for your social media posts, emails and websites?

Well, let me first say that as a former journalism major and then English teacher... you can throw a lot of writing rules out the window. 

Especially if they stress you out, keep you frozen or stop you from sharing.

Your local people need to hear from you... as you.

You don't have to be a "good" writer. There are just a few things you need to focus on instead to be instantly better for your audience.


Tune into today's episode to learn:

  • Why you can throw complicated grammar rules out the window and just write like you
  • How to find your sweet spot between too-polished-professional and fluffy over-the-top marketer
  • The benefits of hearing your writing out loud to sound more authentic... and to speed up your writing process

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Many Benefits of Repeating Yourself on Social Media11 Jul 202300:16:17

Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently?

Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about letting your brand and message seep into your followers' minds as you establish yourself as the local go-to person.

Tune into today's episode to learn:

  •  Why you don't always need to re-invent the wheel or start from scratch
  • How to repurpose, reuse and recycle your best posts, ideas and promotions
  • How to improve your marketing and results - even with saying the same things

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Simple Ways to Say Thank You to Your Best Local Clients06 Jul 202300:09:09

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch.

Tune into today's episode to learn:

  • Why customer appreciation doesn't have to be complicated or take a ton of your time
  • How to implement simple strategies for customer retention and loyalty
  • Sure ways to make your customers feel appreciated with a more personal approach from you as the business owner

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why You're Not Making Offers27 Jun 202300:21:24
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