Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.


What you'll learn about in this episode:
1. Client Gifting That Actually Moves the Needle
- Why gifts must feel personal (not promo) to change client attitudes
- How "high perceived value" (typically $25–$35+) beats swag every time

2. Timing & Touchpoints Across the Case
- Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
- How mid-case gifting calms nerves and post-settlement gifting says "not forgotten"
3. Design, Messaging & Differentiation
- Crafting firm-specific designs and note cards that tell why this gift was chosen
- Removing calls-to-action so the gift strengthens trust (not sells)

4. Execution Without the Headaches
- Creative, production, warehousing, and weekly fulfillment handled for you
- Practical ranges with glassware, blankets, tech, and more

5. ROI, Referrals & Ethics Nuance
- How a 1–3% referral lift can pay for the entire program
- Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts



  Resources: 
Website: edventurepromotions.com/ilovemypilawyer
LinkedIn: linkedin.com/in/edlevy
Instagram: https://www.instagram.com/ilovemypilawyer/ 




Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them.


What to expect in this week's episode:
 

1. Omnipresent Branding in a Moving Market
   - Why firms must show up across channels as search fragments into AI, social, and local touchpoints
   - Practical ways to build memorable multi-touch awareness without out-spending competitors
   
   
2. SEO+ for the AI Era
   - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration
   - How to make your content the source AI cites by injecting proprietary insights and local expertise
   
   
3. Paid Media That Actually Converts
   - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC
   - Measuring full-funnel impact from click to signed case—not just "leads"
   
   
4. Rebrands, Migrations & Reputation
   - Changing names/domains fast without losing equity—what to update and in what order
   - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants
   
   
5. Ops Alignment & Authentic Content
   - Connecting marketing to intake and case ops for higher close rates
   - Why real humans beat avatars for trust—and how to scale authentic content across channels

Resources: 
Website: jonandmarc.com
LinkedIn: linkedin.com/company/jon-and-marc
Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc



Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.

  What you'll learn about in this episode:  

1. AI and SEO Strategy:
   - The growing importance of optimizing for AI-driven search results
   - How to leverage backlinks and citations for SEO success
   
   
2. Local Service Ads vs. PPC:
   - Benefits of Local Service Ads for lead generation over traditional PPC
   - How LSAs help law firms save money while boosting profile visibility
   
   
3. The Power of Digital Asset Ownership:
   - Why owning and controlling your online presence is crucial for long-term growth
   - Treating digital assets with the same importance as a physical storefront
   
   
4. Retargeting and Organic Growth:
   - How retargeting strategies can increase conversion rates and visibility
   - The role of organic content in sustaining and growing law firm marketing
   
   
5. Building Trust Through Professional Relationships:
   - The importance of fostering genuine, personal connections with clients
   - How respect and understanding in business relationships drive success

Resources:    Website: www.seangarner.co/
LinkedIn: www.linkedin.com/in/seanagarner/
Facebook: www.facebook.com/SeanGarnerConsulting/


  Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights.


What You'll Learn from This Episode:

1. Ben Leader's Professional Journey:
   • His path from Clemson University to becoming a managing partner at Elrod Pope Law Firm.
   • The evolution of his firm over 40 years and how they adapted to the changing legal landscape.
2. The Power of Mastermind Groups:
   • How joining a mastermind group catalyzed Ben's professional growth.
   • The decision-making process and the skepticism that turned into one of the firm's best investments.
3. Revolutionizing Law Firm Marketing:
   • Insights into Ben's role in managing the firm's external relations and marketing strategies.
   • The initial detachment from marketing strategies and the subsequent realignment for better results.
4. Importance of Strategic Planning and Adaptation:
   • Tackling challenges in the legal field and implementing new strategies for steady growth.
   • The impact of embracing innovation and change in the law field.
5. Client Reviews and Their Impact:
   • The transformative effect of focusing on Google reviews and client satisfaction.
   • Strategies to incentivize staff for obtaining positive client reviews and the dramatic increase in the firm's online reputation.
6. Enhancing Intake Processes and Internal Efficiency:
   • The critical role of efficient intake processes in boosting case sign-ups.
   • Ben's experience with auditing and significantly improving the firm's call response rates.
7. Setting and Achieving Ambitious Goals:
   • The firm's journey from signing 160 cases annually to aiming for over 500.
   • The importance of setting achievable targets and the firm's strategies to meet them.
8. The Value of Peer Learning and Accountability:
   • Building relationships and learning from the experiences of peers in the mastermind group.
   • How accountability within the group fosters a culture of continuous improvement and success.
9. Future Aspirations and Continuous Improvement:
   • Ben's goals for the next year, including increasing case sign-ups and enhancing satellite office reviews.
   • Plans to integrate core values into the firm's culture and operations for sustained success.

Resources:  @elrodpopelawfirm 
                    @attorneyleader

Facebook - https://www.facebook.com/ElrodPope/

 

Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this week's #growyourlawfirm podcast, Ken has the privilege of speaking with & being a guest on Victoria Collier's Podcast, " SMART LAWYERS Transition to position" They discuss #KenHardison remarkable journey from humble beginnings to becoming a highly successful #lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant uptick in cases.

Throughout the conversation, Ken delves into the challenges he faced, emphasizing the necessity of establishing robust infrastructure and systems to navigate rapid growth. As well as having a client-centric approach. 

Key Takeaways:
1. The Entrepreneurial Journey: Ken reflects on his personal journey, from founding a law firm to successfully navigating the complexities of entrepreneurship.

2. Building A High-Performing Team: Ken emphasizes the critical role of assembling a team of "A players" for sustained growth.

3. Marketing Strategies for Law Firms: A deep dive into the ever-evolving landscape of legal marketing.

4. PILMMA: Navigating Resources for Law Firm Owners: Introduction to PILMMA and its role in providing resources, coaching, and mastermind groups tailored for law firm owners.

PILMMA mastermind program https://www.pilmma.org/mastermind/
https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Connect with Victoria Collier https://quidproquolaw.com/
Private Facebook Group https://www.facebook.com/groups/1284225722042602
LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/

Welcome to episode 205 of the #GrowYourLawFirm podcast, hosted by #KenHardison #PILMMA. In this episode, Ken sits down with @RyanShin from #SettLIT to talk about revolutionizing legal workflows with AI.

Ryan Shin's journey began in the fitness industry, working for Orange Theory. He later transitioned to the tech side, working in Silicon Valley for various companies and eventually becoming a consultant.

With a robust tenure spanning over two decades in revenue generation, Ryan has carved a niche from seed to Series C startup stages. He played an instrumental role in shaping the franchise landscape by conceptualizing and executing the operations for Orangetheory Fitness, successfully launching its first 33 international franchises testament to his entrepreneurial acumen. In the heart of Silicon Valley over the past decade, Ryan's leadership has been pivotal in sculpting SaaS organizations, scaling teams from the ground up to 75+ reps and driving revenues from $0 to an impressive $100M+ ARR. As a testament to his expertise and commitment to fostering growth, Ryan ardently mentor's sales leaders, account executives, and business development representatives, disseminating revenue generation strategies across the nation.

 

What you'll learn about in this episode:

 Discussed the importance of understanding law firms' operations and needs.

Highlighted the value of stripping unnecessary elements and focusing on operational efficiency.

Benefits for law firms in obtaining comprehensive client information for personal injury cases.

Addressed misconceptions about AI and its role in replacing human roles.

How law firms should to start exploring and incorporating AI into their workflows.

  

Resources: 

https://www.settlit.legal/

https://www.linkedin.com/company/settlit/

ryan@settlit.legal

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 204 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cheryl Leone, with Law Firm Coach, to discuss Cheryl's role in helping him grow his law firm, especially in areas of management and processes. Ken and Cheryl joined forces in 1998. Cheryl has held every position in a law firm and can say 'been there done that' Dave came on board 1/2/2000 bringing to the table the best business practices he had learned as a retired IBM project manager. Merging the two of them. Dave and Cheryl created Catalyst with a promise to transform dreams into reality...   
 For seven years, Cheryl and Dave acted as mentors, consultants, and held positions of CEO and CO0 with Ken through catalyst. They made strong changes in how to run and manage and market a law firm.  Their business theories transformed Ken's firm into a multimillion-dollar law firm.  He hit his first million at four years.  He continued to grow and thrive by embracing change through effective business management tools.   Ken was able to successfully retire as a practicing attorney and created PILLMA many years ago, so he could share with others how to build multi-million-dollar law practices through change.  He remains active with PILMMA which has become a leader in managing and marketing law firms.  
 The three of them are well recognized coaches and mentors to other attorneys nationwide. Cheryl and Dave are semi-retired and do life coaching to some law firm owners.       Law Firm Coach is a division of Catalyst Group, Inc., a mentoring company located in Raleigh, North Carolina. Combining some 75 years experience in the business and law firm field, Cheryl Leone and Dave Favor argue they are simply mentors, sharing their knowledge and expertise where it is needed. Using time tested values based management practices, strategic planning and the principles of high performance, the two of them create profitable, productive and balanced law firms and lawyers that withstand the test of time.      What you'll learn about in this episode:   1.       Embracing change is essential for law firm growth. 2.       Strategic planning is crucial for long-term success. 3.       Internal support and staff buy-in are pivotal for implementing changes. 4.       The value of client relationships and over-delivering for client satisfaction. 5.       Sacrifices, including time, energy, and financial investment, are integral to achieving growth. 6.       Continuous learning and adaptability are key in the ever-evolving legal landscape. Top of Form   Resources:    Cheryl Leone cjleone@catalystgroupinc.com  www.lawfirmcoach.com    Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 203 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lexamica co-Founder, Gabriel Stiritz, to discuss how Lexamica is transforming the way the legal industry handles referrals.

 

Gabriel is a versatile leader with expertise ranging from operations to creative direction. After driving success at a multi-state nonprofit and Sanford Law Firm, he co-founded Lexamica, a case referral platform revolutionizing the plaintiff-side legal community. Lexamica empowers law firms to serve more clients and boost revenue through a power attorney referral network. Gabriel's vision is to create ecosystems where both legal professionals and clients thrive.

 

What you'll learn about in this episode:

 

●      Learn about Gabriel Stiritz and his background

●      How referrals play a crucial aspect in the legal industry

●      Discover how Leamica can help your law firm

●      The benefits of utilizing the Lexamica platform

●      Importance of continuous client communication

 

Resources: 

https://www.linkedin.com/in/gabriel-stiritz-540aa166/

https://lexamica.com/

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 202 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Hebenstreit from PMP to discuss navigating through the ever-evolving landscape of legal marketing. 

Prior to joining PMP, Kyle was with Deloitte Consultings Strategy & Analytics practice, where he worked side-by-side with established companies to transform their operations to enable growth opportunities in today's increasingly digital, data-driven marketplace.

Kyle previously worked in the media and entertainment industry at Skydance Media, where he supported creative development for the company's feature film department and, ultimately, became Chief of Staff to the CEO. During Kyle's tenure at Skydance, the company produced several major motion pictures and expanded its business to include television, gaming, and fashion.

Kyle received a BS from the University of Southern California and an MBA from Indiana University, Kelley School of Business.

 

 

What you'll learn about in this episode:

• Discover different advertising revenues
• Learn about the important of building your brand
• Understanding and recognizing consumer behaviors
• How to measure success beyond immediate ROI
• Know how to adapt to the legal industry changes

 

Resources: 

https://www.pmpmg.com/

https://www.facebook.com/pmpmg

https://www.linkedin.com/company/pmp-practicemadeperfect/

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 201 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ashley Johnson, Founder of Dogwood Patent and Trademark Law to discuss the importance of safeguarding your law firm's identity. 

Using My Two Passions in One Law Firm. Prior to becoming a patent attorney, I completed undergraduate degrees in Chemistry and Biochemistry, as well as a Masters Degree in Biochemistry from North Carolina State University. After law school, I chose to practice patent law because of the technical background that it required. Practicing patent law allows me to combine my love of technology with assisting inventors and new businesses to create products that are helping improve the world.

There was one major struggle I faced when I worked for the larger law firm, and it was the personal touch that I felt like I needed to provide my clients but lacked the time. I chose to start my own patent law firm in 2019 after 17 years of practicing law because I wanted to be able to help my clients in a one-on-one setting where they can get the insight and guidance that they need.

As the founder of Dogwood Patent and Trademark Law, it has been so rewarding to help small businesses and startups at each step of the patent process. Our clients come from a variety of backgrounds, from medical devices and engineering design to green technology and consumer products.

 

 

What you'll learn about in this episode:

• Learn about Ashley Johnson and her company
• How Trademarks can protect your Firm's brand
• Why you should use Trademarks
• Discover the value of utilizing Trademarks
• Learn why you need to regularly monitor your brand

 

Resources: 

https://www.facebook.com/DogwoodPatentandTrademark

https://www.linkedin.com/in/ashley-johnson-patent-attorney-raleigh-nc/

www.dogwood-law.com

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 200 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for a solocast to discuss year-end planning tips and tricks to help your law firm succeed in 2024. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

 

• The importance of evaluating your Marketing Budget
• Why you need to do a year-end financial assessment
• How to utilize tax benefits for technology upgrades
• Ken's top recommendations for starting 2024 off right

 

Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 199 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kerri Coby White, CEO of KerriJames, to discuss the Intake Game Changer for your Law Firm. 

Kerri Coby White is CEO of KerriJames and author of the upcoming book The Law Firm Growth Machine. KerriJames helps law firms accelerate growth in just 30 days, leveraging data and utilizing AI to expand their reach and drive revenue all while reclaiming time.

Their client list includes firms ranging from large, multi-million-dollar law firms to solo and lifestyle practitioners for whom they develop growth strategies, build systems, and leverage data to deliver long-term, sustainable growth.

Kerri has more than a decade of experience in legal business development and marketing and has advised hundreds of lawyers helping them convert more prospects into profitable clients.

A board member of Trusted Legal Partners (TLP), Kerri is also a frequent speaker on the small and consistent strategies that, compounded over time, result in significant growth gains for law firms.

 

 

What you'll learn about in this episode:

• The importance of knowing your firms highest call volume
• How to become a data-driven law firm
• Learn why you should invest in your intake team
• Kerri's advice on the top call centers
• Why you should continuously strive to improve

 

Resources: 

https://www.kerrijames.co/

https://www.linkedin.com/in/kerricobywhite

https://www.facebook.com/KerriJamesConsulting/

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 198 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Leonard Scheiner, CEO + Founder of Geek Haus, to discuss using the power of Public Relations to elevate your law firm. 

Leonard Scheiner has worked with numerous Fortune 500 companies, law firms, and industry experts for more than a decade to build memorable brands, create valuable online authority, and scale new client acquisition to predictably grow the top and bottom lines of a firm.

One client achieved over a 300% increase in revenue, while others have earned tens of millions of dollars' worth of new business driven by Leonard's frameworks and tactics. Often, Leonard has been at the creative and strategic epicenter of dramatic revenue growth and business transformation. 

Earning his MBA from Pepperdine University in beautiful Southern California, and combined with in-house law firm marketing experience, this sets the foundation for the work Leonard does through is agency.

Today, Leonard is the CEO at Geek Haus, a law firm PR and marketing agency based in Los Angeles.

 

 

What you'll learn about in this episode:

• Learn how Leonard got started with Geek Haus
• See how Public Relations can help your Law Firm
• Discover PR strategies specific to Personal Injury Lawyers
• Using PR to enhance your Law Firm's credibility
• Strategic planning can lead to effective + cost-efficient results

 

Resources: 

https://www.gogeekhaus.com

https://www.leonardscheiner.com

https://www.linkedin.com/in/leonardscheiner/

https://www.facebook.com/leonardscheiner

https://www.instagram.com/leonardscheiner

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market.

Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth.      What you'll learn about in this episode:  

1. Brand Positioning for Competitive Markets:
   – Why smaller law firms don't need to "out-yell" or outspend big competitors
   – How to stand out by identifying and owning a unique brand message
   
   
2. Using Client Insights to Shape Strategy:
   – The value of interviewing past clients to uncover real differentiators
   – Leveraging referrals and testimonials as brand-building tools
   
   
3. Identifying Your Firm's Audience Sweet Spot:
   – Mapping competitor messaging to find open market space
   – Aligning your message with your ideal client's values and mindset
   
   
4. Operational Alignment with Brand Identity:
   – How client service philosophies can drive both marketing and internal systems
   – Building processes and team culture around brand promises
   
   
5. Avoiding the Data Overload Trap:
   – Why over-analyzing attribution can hurt more than help
   – Embracing a media mix and measuring success holistically

  Resources: 
Website: www.rouxadvertising.com/
LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/
Twitter (X): twitter.com/RouxAdvertising  


Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 197 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Moebes, founding attorney at Moebes Law, to discuss how Michael has mastered referral partnerships.

Michael Moebes, Esq. is the eponymous founding attorney at Moebes Law, LLC: a law practice dedicated to representing injured individuals. Specifically, Moebes Law specializes in workers' compensation, veterans disability, and personal injury claims. Has an accident ruined your life? You should probably give Michael Moebes a call.

Michael began his professional career as a client representative with IBM before resigning to attend law school at Georgia State University in Atlanta. He spent three years representing employers and insurers at the insurance defense law firm of Drew, Eckl & Farnham in midtown Atlanta before joining the legal team at Liberty Mutual Insurance Company for two years. These five years taught him how insurers evaluate injury claims in terms of validity and financial exposure in addition to teaching him about the nuances of practicing injury law throughout the great state of Georgia.

In 2009, Michael started Moebes Law, LLC and has passionately represented the injured ever since. In fact, he has recovered millions of dollars and won countless medical procedures in the course of his representation of injured workers and veterans since starting his firm. He is active in the National Organization for Veterans Advocates, the Workers Injury Law and Advocacy Group, and numerous local and national bar organizations. He's a registered neutral by the Georgia Supreme Court as well.

Michael has been named a "Rising Star" (before he was over 40) and then a "Super Lawyer" by the Georgia "Super Lawyers" organization multiple times, an honor given to 2.5% of attorneys in their practice field as voted upon by their peers. He has also been named among the "Legal Elite" by GeorgiaTrend magazine. He has lectured at the Georgia Trial Lawyers annual convention, the "Fundamentals of Law Practice" course at Georgia State University College of Law, and the "National Return to Work Week" radio show. In 2013, he was interviewed for the companion guide of "Solo By Choice," a guide to starting one's own law firm.

When not practicing law, Lieutenant Colonel Moebes served as a Medical Service Corps officer with the U.S. Air Force Reserves for 23 years before retiring in 2020. He deployed three times in support of Operation Iraqi Freedom: twice to Balad Air Base, Iraq and once to Andrews AFB, Maryland. In the course of his decorated military service, he facilitated the aeromedical evacuation of thousands of wounded warriors, and he participated in the Jessica Lynch rescue mission in 2003. He was featured in cover story articles in the Daily Report newspaper after both Iraqi deployments. The three-part "Iraq Diary" article published in October 2003 won national recognition.

When not serving his country or his clients, Michael enjoys traveling, writing, and time with his three young children, wife, and dog of questionable lineage. He and his family are active members at Buckhead Church and support several local charities, including Wellspring Living, the Sandy Springs Conservancy, and the Anti-Defamation League; he was selected to the Glass Leadership Institute for the ADL. He serves as Treasurer of the Board for Act 3 Theater in Sandy Springs and Secretary for the Sandy Springs Bar Association. He was chosen for Leadership Sandy Springs in 2013 (becoming an LSS Ambassador in 2014).

 

 

What you'll learn about in this episode:

• Discover Michael's journey to becoming a Lawyer
• Learn the importance of referral partnerships
• Tips for building your own referral relationships
• How Summits and CLE events can help you grow your network
• What it means to have Reciprocal Referrals
• The importance of following up after a case settles

 

Resources: 

https://moelaw.com/

https://www.linkedin.com/company/callcolonelmoe/

https://www.facebook.com/CallColonelMoe/

https://twitter.com/CallColonelMoe

https://www.tiktok.com/@callcolonelmoe

https://www.instagram.com/callcolonelmoe/

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 196 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with the Vista Consulting Team; Tim McKey, Sarah Waggoner, and Rebekah Summerville, to discuss the best practices and strategies for streamlining legal operations to improve efficiency in your Law Firm.

Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista's aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad's interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim's prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista's client teams is Tim's forté.

Tim's experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting.

Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are "light bulb" moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim's ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients' success, as well as Vista's success.

Tim's strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.

Personally, Tim has 2 daughters, Sarah and Caroline, 3 granddaughters, Mary Grayson (MG), Ryleigh, and Kate, 1 grandson, Timothy, and 1 wife, Jodi. A self-proclaimed business nerd, Tim enjoys reading, pondering and discussing future business trends, models, and disruptive change, tennis, exercise, and the pursuit of the "abundant life. 

Sarah Waggoner joined the Vista team as the Director of Talent Acquisition in 2021. She began her career in Birmingham, Alabama as a Med/Surg nurse in 2008, then moved to Kingwood, Texas where she worked in Med/Surg and labor and delivery. She's also served as the director of a Teddy Tennis franchise, a pro at Kingwood Country Club, and the Children's Director at Kingwood First Baptist Church. Using her diverse background, Sarah brings incredible organizational skills and a unique perspective to our team. In her role as Director of Talent Acquisition, Sarah is responsible for all talent acquisition efforts, helping clients navigate the process of finding, identifying, and onboarding top talent. She works closely with the Vista Operations Consultants to understand their client's talent needs.

Sarah graduated from Samford University in Birmingham, Alabama in 2007 with a degree in nursing. She also lettered four years in tennis at Samford. Sarah lives in Kingwood, Texas, with her family.

Rebekah Summerville joined the Vista Consulting Team at its inception as an Accounting Consultant. She's worked with Vista founder Tim McKey at McKey Business Group since 1996 and still serves as their Chief Financial Officer and CPA. She manages to balance the dollars and cents for both the McKey Business Group and the Vista Team. She has a knack for explaining complex accounting concepts in a no-nonsense, easy-to-digest way. Rebekah graduated from Belhaven University in Jackson, MS, with a degree in accounting.

She's a huge fan of both of her athletic kids and enjoys spending lots of time cheering them on at all of their sporting events and practices. When she's not on the bleachers, you can find her spending quality time with friends and family. She also enjoys running and Pilates as a stress relief.

 

 

What you'll learn about in this episode:

• Learn how to properly plan for succession
• Understand what a Fractional CFO is
• Why you should embrace the legal industry evolution
• The importance of evaluating your firm's financial health
• How to acquire top talent for your firm

 

Resources: 

https://vistact.com/

https://www.facebook.com/Vistact

https://www.linkedin.com/in/timmckey/

https://www.instagram.com/vistaconsultingteam/

https://www.linkedin.com/company/vista-consulting-team/

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 195 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Founder and CEO of Bridge Legal, Ed Scanlan, to discuss pioneering legal tech solutions.  

Ed is the Founder and CEO of Bridge Legal. Launched in 2018, Bridge Legal stands as the leading platform for high-volume litigation firms and funders offering comprehensive solutions for capital deployment, client acquisition, and case maturation. Bridge's software platform, Bridgify, provides predictive analytics to manage risk and improve ROI for funders and firms. 

Prior to Bridge, Ed founded and was CEO of Total Attorneys. Since its inception in 2002, Total Attorneys was a pioneer in legal technology and digital marketing, inventing the legal lead generation industry and growing to serve thousands of law firms across the United States until its sale to Internet Brands in 2014.

In 2021, Ed launched the specialty finance company Ute Capital, which provides capital to firms building mass tort portfolios. In 2022, Ute raised a $50MM institutional facility to fund its strategies.

Ed was inducted into the Chicagoland Entrepreneurship Hall of Fame, was listed in Crain's Chicago Business 40 under 40, named Collegiate Entrepreneurs' Organization's Young CEO of the Year, and was a Midwest Finalist for the Ernest and Young Entrepreneur of the Year Award. He has been featured in multiple publications, including the New York Times, Business Week, Inc., Smart Money, Crain's Chicago Business, and the Chicago Tribune.

 

 

What you'll learn about in this episode:

• Learn about Ed Scanlan's background
• What Bridge Legal can do for your law firm
• Learn about Bridge Legal reporting and analytics
• Find out how they handle "burstable" staffing needs
• How Bridge Legal is using AI to predict lead quality

 

Resources: 

https://www.facebook.com/bridgelegaltech

www.bridgelegal.com

https://www.linkedin.com/in/edmundscanlan/

https://bridgelegal.com/services

 

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 194 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for a solo cast to talk about transforming your Law Firm using his niches to riches method. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

• The importance of choosing your niche
• How cars are increasing their safety features
• Learn how to become an expert in your niche
• Tips for establishing yourself as expert
• Why you should set yourself apart from other Attorneys

 

Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 193 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez, law firm operations guru, entrepreneur, and technologist; to discuss law firm efficiency and technology.  

Eric Sanchez has just about done it all within law firm operations and legal technology.  A veteran of the U.S. Marine Corps, Eric developed strong leadership skills and a solid work ethic that has fueled his success in the years to come. 

For over two decades, he led one of the largest and most successful plaintiffs' practices in the Southeast. He was the chief architect for many of the firm's core systems. His greatest work was in In re Black Farmers Discrimination Litigation, which resulted in a settlement of $1.25 Billion dollars and maximum fee award of nearly $100 Million dollars. Eric's unique approach to problem-solving, combined with his passion for technology, led him to design the intake and case management platform now marketed by legal technology company, GrowPath. Eric holds a M.A. in Public Policy and Administration from Northwestern University, a B.S. in Criminal Justice, and is a prolific inventor holding 25 technical patents raging from cybersecurity, database management, and email. 

After exiting GrowPath, Eric is again focused on his passion: law firm operations.  As the founder of Maestro Strategic Partners, he serves as its managing partner.   In that capacity he offers consulting services ranging from strategic advisory, marketing, operations, and technology.

 

 

What you'll learn about in this episode:

• The importance of addressing inefficiencies in your Law Firm
• How to use AI to improve your Law Firm's efficiency
• Why you shouldn't surround yourself with "yes" people
• Learn how to conduct an annual audit of your core systems

 

Resources: 

https://mstratpartners.com/

 

 

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 192 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss the benefits of creating an offshore team to unleash your law firms growth potential. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

• Why you should outsource your workforce overseas
• Learn the challenges that come with Remote Employees
• Ken's top 3 Agencies for hiring offshore employees
• The importance of having an effective onboarding and training process
• Get advice for fostering connections with your remote team

 

Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 191 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, the Managing Director of Business Design Corp to discuss how to go from chaos to clarity and building a process-driven law firm. 

Michael Mills is an entrepreneur and visionary who has revolutionized the way businesses approach process implementation. With an impressive track record in the business world, Michael has made a significant impact through his entrepreneurial endeavors and expertise in process implementation.

Michael has owned several successful businesses, including multiple software companies and a consulting firm. His extensive experience in these ventures has provided him with valuable insights into the intricacies of building and scaling companies.

Recognized as one of the pioneering Certified E-Myth Coaches in the United States, Michael worked alongside a team of talented CECs to assist numerous business owners, both large and small, in transforming their companies into process-dependent organizations.

Drawing upon his extensive knowledge gained from years of E-Myth experience, Michael spearheaded the development of The TouchStone Business System in 1994a groundbreaking web-based application specifically designed for process organization and implementation.

This innovative system has been installed in thousands of businesses worldwide, empowering them to streamline their operations and achieve greater efficiency.

As the Managing Director of Business Design Corporation and TouchStone Business Systems, Michael continues to make a profound impact in the field of process implementation. With over 25 years of industry experience, his expertise is unparalleled in this niche. Michael and Business Design Corporation stand out as the foremost authority in leveraging processes to optimize business outcomes.

 

 

What you'll learn about in this episode:

• Importance of having well-defined processes
• Why you should get started with building out processes
• Learn how to write easy-to-follow processes
• How to transition from People to Process dependency

 

Resources: 

eBook: https://bit.ly/BDCFiveStepPlan

www.linkedin.com/in/michael-mills-BDC

https://www.businessdesigncorp.com/

https://www.facebook.com/BusinessDesignCorp

https://www.youtube.com/@BusinessDesignCorporation

https://twitter.com/TouchStoneBDC

 

Additional Resources: 

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 190 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is interviewed by Tanner Jones, Host of the LAWsome Podcast by Consultwebs. Ken and Tanner discuss PILMMA's recent study on How Consumers Choose a PI Lawyer. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

• Insights on law firm consumer behavior studies
• Conducting a study on personal injury consumer behavior
• Characteristics clients seek in law firms
• Trends in Personal Injury Marketing
• Top Tips to resonate with PI Clients

 

Resources: 

https://www.consultwebs.com

https://www.youtube.com/watch?v=yzh8MepnLdk&list=PLE4Q2ufz2OSEuIJQvysVbUwdEWk9tGoza&index=5

 

Consumer Report: 

https://online.flippingbook.com/view/778438206/

 

Additional Resources: 

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 189 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solo cast to discuss one of his favorite topics – Mastermind Groups and how they can help your Law Firm succeed. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

• Learn how a Mastermind Group is valuable to your firm
• Know the benefits to being in a Mastermind Group
• The importance of tracking numbers and setting benchmarks
• What it means to be an authentic Mastermind Group
• Understanding the "Mastermind Effect"

 

Resources: 

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising's President, Eric Morgan to discuss the importance of building a winning marketing strategy. 

As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. 

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.

 

 

What you'll learn about in this episode:

•   Learn how to make your law firm stand out
• Understanding your brand and your unique value proposition
• What it means to create a Brand Strategy
• Learn what "Strategy" is not
• Why building long-term relationships is crucial for your law firm

 

Resources: 

https://rouxadvertising.com/

https://www.facebook.com/RouxAdvertising/

https://twitter.com/RouxAdvertising

https://www.linkedin.com/company/rouxadvertising/

 

Additional Resources: 

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 295 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dirk Derrick, founder of The Derrick Law Firm, to discuss how data-driven strategies and focus group insights are transforming case valuation, negotiation leverage, and trial outcomes. Dirk shares the evolution of his practice, how he escaped the "insurance matrix," and how his firm now helps attorneys nationwide unlock the true value of their cases.

Dirk Derrick is the founder of The Derrick Law Firm in South Carolina. He pioneered the use of large-scale focus groups and data analytics to shift the power dynamic away from insurance companies and in favor of injured clients. Dirk's approach has helped double his average case value and is now used by plaintiff attorneys nationwide.     What you'll learn about in this episode:   1. Escaping the Insurance Matrix:
– Why traditional case valuation methods undervalue claims
– How Dirk's data-driven approach creates new leverage with insurers
2. Running Focus Groups at Scale:
– How Dirk built in-house courtrooms and ran 850+ mock juries
– Using juror data to improve presentations and trial outcomes

3. Leveraging AI and Analytics:
– The role of AI-generated reports in legal strategy
– Turning juror data into case valuation and negotiation tools

4. Creating Client-Centered Service Models:
– How Dirk's team builds lifetime fans through intentional relationship-building
– The impact of communication cadence and client touchpoints
5. Expanding with Purpose:
– How Dirk scaled to 10 offices and 30+ attorneys without losing quality
– The leadership model he uses to maintain consistency firm-wide


Resources: 
  Website: www.derricklawfirm.com
LinkedIn: www.linkedin.com/company/the-derrick-law-firm/
Facebook: www.facebook.com/derricklawfirm
Twitter (X): x.com/DerrickLawFirm  


Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 187 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to do a solo cast to discuss the importance of mastering Referral Systems in your Law Firm. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

 

What you'll learn about in this episode:

• Learn why you should implement referral systems
• What types of referrals you could be utilizing in your firm
• How great client service can create lasting relationships
• The importance of creating a Client Advisory Board
• How to keep top-of-mind awareness with your past clients

 

Resources:  

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 186 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Keith Dyer from LawFirmBuilder to discuss how growing your business will help you grow your law firm.  

Born and raised in North Carolina. Keith owned an Ad agency for 23 years with clients like ECU, the Wyndham Championship and Lorillard Tobacco. Keith started his own Fractional CMO, LawFirmBuilder and has been doing that for the last 10 years.

 

 

What you'll learn about in this episode:

• Learn what it means to be a Fractional CMO
• How LawFirmBuilder can help your law firm
• Why top-of-mind awareness marketing is important
• Benefits of hiring a Fractional CMO
• Learn the difference between a CMO and Marketing Director

 

Resources: 

https://lawfirmbuilder.com/

https://www.facebook.com/lawfirmbuilder

https://www.linkedin.com/in/keithdyercmo/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 185 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Matt Hill and Chad Hill to discuss how you can co-pilot your law firm with AI to grow your law firm. 

Matt Hill focuses his practice on representing the disabled veterans. He represents veterans and their dependents across the nation. In addition to representing the disabled, Mr. Hill is a recognized authority on VA law.  He has authored several books on VA service connected benefits. Matt gives presentations across the nation on VA disability compensation. He is the treasurer for the board of directors of the National Organization of Veterans Advocates (NOVA).

Chad Hill is the CEO of LawOps.ai. He has spent his career at the intersection of marketing and technology. He grew up working at his parent's PI and SS law firm.

 

 

What you'll learn about in this episode:

• How Matt and Chad got started with AI
• Learn what Lawops.ai can do for your law firm
• Why you should utilize AI tools to increase your staff's productivity
• The risks to using AI tools in the courtroom
• How AI and offshore are going to reduce staffing overhead

 

 

Resources: 

https://www.lawops.ai/

https://www.hillandponton.com/

https://www.linkedin.com/in/matthew-hill-317b8a58/

https://www.linkedin.com/company/lawops/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 184 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mirena Umizaj from Mirena & Company, to discuss how you can diversify your law firm by growing your firm's inventory. 

In the past decade, Mirena successfully deployed a billion dollars to law firms nationwide. She has worked on the largest class-action suits and mass tort settlements in the United States, including the BP Oil spill, IVC Filter, Mesothelioma, Transvaginal Mesh, RoundUp, Hernia Mesh, Boy Scouts, Opioids, Human Trafficking, Route 91-Las Vegas Shooting, Military Earplugs, Talcum Powder, and JUUL litigations. 

Mirena is also a Settlement Planning specialist who goes beyond the standard legal conventions, infusing thoughtful and flexible options to clients who receive a recovery. Whether for the Plaintiff or Firm, she improves their bottom line, helping them achieve financial goals of any size and nature. Best of all, her compassion for the plight of the claimant sets her above the rest as she ascertains their well-being through the entire process of the litigation. Mirena's knack for finance and heart to serve provides firms and plaintiffs with holistic, intuitive, and integrated planning to create cutting-edge portfolios.

To bring it all full circle, Mirena supplies firms with comprehensive legal concierge services by giving Plaintiffs and Attorneys smooth procedures, detailed reports, and systems of navigating legal planning and funding complexities. By her awareness of market trends and how it affects all aspects of the law she offers a strategic edge in civil justice. She has the wherewithal, drive, discipline, and passion for directing and participating in cases that change our world.

Mirena's career began in UNICEF, working as a translator for American troops who assisted Kosovos genocide victims. She subsequently found her way into the US Department of Justice & Immigration, paving the way for her outstanding reputation today.

At the young age of 17, Mirena immigrated to the United States from Albania. She earned her degree with honors in International Relations and Communications, graduating from Rollins College in Winter Park, Florida. She fluently speaks three languages, frequently traveling between the US and Europe.

 

 

What you'll learn about in this episode:

• How Mirena got started in the legal business
• Learn how to grow your inventory
• Why you should think of your law firm as a business
• You should stop resisting CFO's
• How Mirena & Co help law firm owners

 

Resources: 

www.mirenaandco.com

https://www.facebook.com/MirenaandCo/

https://www.linkedin.com/company/frameless-consulting-llc/

https://www.instagram.com/mirenaandco/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 183 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan from Legal Soft, to discuss the many moving parts of AI and how this is going to impact your Law Firm. 

 

Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.

 

 

What you'll learn about in this episode:

• Who Legal Soft is and what they offer
• How ChatGPT is only one part of the AI era
• How AI is going to impact your law firm
• Using AI from Discovery to the Verdict in a trial
• Learn how to reduce your overhead by hiring offshore

 

Resources: 

https://www.facebook.com/legalsoftsolution

https://www.linkedin.com/in/hamid-kohan-0367276/

https://legalsoft.com/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 182 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kaitlin Nares, Partner and Founder of Hagen Nares PLLC, to discuss what it means to be efficient during a time Kaitlin calls "The Great Resignation." 

Kaitlin Nares is a partner and founder of Hagen Nares PLLC. Kaitlin is known for her compassion, professionalism, and clear communication. Kaitlin co-founded Hagen Nares PLLC as the culmination of her passion for the law and her desire to help families that have been severely injured at no fault of their own. Kaitlin empathizes with her clients because she identifies with her clients. As a mother, Kaitlin understands that countless people are waking up in the middle of the night worried about themselves or their injured spouses and children, mounting medical bills, missed calls from debt collectors, lost work, and the run-around from insurance companies. Kaitlin believes that these people deserve a caring and patient advocate.

Kaitlin is experienced going toe to toe with the nation's largest insurance companies. These companies have chosen profit over safety resulting in catastrophic consequences for families. Kaitlin's area of expertise includes truck wreck litigation and traumatic brain injuries. These are some of the toughest civil cases. They require a mastery of the laws, regulations, science, and medical literature. Kaitlin is a trial lawyer and willing to hold these large companies accountable. Her goal is to change laws and policies to make our communities safer.

Kaitlin prioritizes communication and understanding, and values honesty and trustworthiness. Kaitlin lays out for her clients the complicated process of collecting against insurance companies. She then educates her clients on their diagnosed injuries and paints a picture of their medically recommended long-term treatment needs. Along the way, Kaitlin takes over the frustrating, and many times, disheartening, phone calls with insurance adjusters. She communicates with her clients during each step of the process so they can make well-informed legal decisions. Kaitlin is trial tested and will advocate for your family. 

Kaitlin serves on the board of Colorado Trial Lawyers Association and is a member of the American Academy of Justices Traumatic Brain Litigation section. 

Kaitlin resides in Denver, Colorado and enjoys exploring the Rocky Mountain region. Kaitlin loves spending time with her two babies- 23-month-old Brody Parker and 7-month-old Noah Kennedy.

 

 

What you'll learn about in this episode:

·         How Kaitlin started with her Law Firm

·         Why it's important to have a specialized area of practice

·         Learn how to build a good culture with remote employees

·         The importance of tracking monthly KPI's

·         Becoming more efficient with less meetings

 

Resources:  

www.HNTrialLaw.com

https://www.instagram.com/coloradolawyermom

https://www.facebook.com/hagennares

https://www.linkedin.com/in/kaitlinnares/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 181 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gregg Goldfarb, host of Cut to the Chase; to discuss what the new Insurance Law means for Florida Attorney's. 

Gregg Goldfarb is an accomplished attorney who has been fiercely advocating for injured clients for 25 years. He has a proven track record of success, having helped thousands of clients in complex litigation cases, securing millions of dollars in compensation for their injuries. Gregg's expertise covers a wide range of cases, including whistleblower litigation, mass tort claims, accidents, PIP insurance claims, and civil rights claims.

In addition to his legal work, Gregg is also a respected member of his community. He has been an advocate for the disabled community for over 15 years and has served as the past President of the South Florida Center for Independent Living. Gregg has also founded an environmental non-profit called Clean Miami River, further showcasing his dedication to making a positive impact.

With a bachelor's degree from the University of Virginia and a law degree from the University of Miami School of Law, Gregg has a wealth of knowledge and experience. He has worked on over 3,000 legal cases in state and federal court, ranging from defective product cases to police misconduct cases.

Moreover, Gregg Goldfarb is the host of the podcast Cut to the Chase, which focuses on compelling legal and public interest news, as well as science. The podcast features interviews with industry experts discussing current breaking news in the legal world, and sometimes even covers basic information on matters ranging from science to insurance. As of late last year, Gregg has produced over 100 episodes of Cut to the Chase, showcasing his passion for informing and educating his audience.

 

What you'll learn about in this episode:

• Learn How Gregg got started as a Lawyer

• Why Gregg started his podcast Cut to the Chase

• What the new insurance law means for you

• How to pivot with the changes in the legal industry

• Marketing and how it has changed in the last 10-15 years

 

Resources: 

• https://www.youtube.com/channel/UCvh1RvBY7j8nb8d23nk0OlA
• https://www.instagram.com/masstortguy/
• https://www.cuttothechasepodcast.com/
• www.gregggoldfarb.com
• https://markets.businessinsider.com/news/stocks/miami-attorney-gregg-goldfarb-reaches-100th-episode-milestone-with-his-cut-to-the-chase-podcast-1031991431
• https://www.accesswire.com/viewarticle.aspx?id=730206
• https://www.linkedin.com/in/gregggoldfarb/
• https://twitter.com/GreggMGoldfarb
• https://www.facebook.com/GreggGoldfarbLLP

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.  

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.

 

 

What you'll learn about in this episode:

• Learn what CallRail is and what they do
• How CallRail products can help your Law Firm
• The importance of tracking where your leads come from
• What conversion intelligence is and how it can benefit your Law Firm
• How to improve your clients experience

 

Resources: 

• https://sta.mx/lt1
• https://www.linkedin.com/in/christopher-nelson-205588140/
• https://twitter.com/CallRail
• https://www.facebook.com/CallRail

 

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand. 

Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam's business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response.

Adam's success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits. 

Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward's Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.

 

 

What you'll learn about in this episode:

• Who Adam Armbruster is and what ESA does
• How Marketing has changed in the last decade
• What it means to be a power brand attorney
• Learn how to become a household name in your market
• Why you should embrace AI in your law firm

 

Resources: 

https://www.linkedin.com/in/adam-armbruster-4bb862a/

https://twitter.com/AdamonTV

https://powellandsons.com/

Here is what business owners found out the hard $$$$ way: https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/

 

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Welcome to episode 178 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dr. Jean Oursler who developed The Caveman Brain to discuss how measuring your Law Firm's growth can help you better manage it.  

With a Ph.D. in Business Psychology, Dr. Jean is one of the country's top business consultants, a top-rated speaker, a world-class business performance coach and the creator of Caveman Brain®. Dr. Jean developed The Caveman Brain® Business Growth System to help individuals, teams, and companies who want to accelerate their business growth. This groundbreaking business growth system is the only one that uses skill set, mindset and tool kits to specifically align an individual, a team, and a company to achieve maximum results in the shortest time possible. Dr. Jean says when you use this customized, done for you system, you can achieve results in as little as 30 days and what is great is that you can do it on your own or have one of our certified Growth Coaches™ to assist you.

As a business psychologist, Dr. Jean employs a business growth philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of her clients. In fact, Dr. Jeans clients call her The Results Queen® because she is all about getting unprecedented results- at an unprecedented speed - that creates and maintains unprecedented levels of performance.

Dr. Jean uses her mission, To Leave You Better, Than I Found You, to help everyone understand what your Caveman Brain® is so you can prevent it from holding you back and use it to propel you forward to better results in your business. This engaging purpose and passion come across in all her presentations whether they be on a stage or in front of a microphone.

 

 

What you'll learn about in this episode:

• Learn how Jean Oursler became a business consultant
• What makes a great partnership?
• Why Mastermind Groups and Coaching are important for your firm's growth
• Utilizing programs to maximize your law firm
• Top 3 things you need to do in order to succeed

 

Resources: 

• https://cavemanbrain.com/
• https://www.facebook.com/cavemanbrain
• https://www.linkedin.com/in/jeanoursler/
• https://www.youtube.com/user/JeanOursler

 

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape.
Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you.


What you'll learn about in this episode:
 

1. Why execution without strategy leads to wasted marketing spend
    – Most law firms jump into tactics like SEO or PPC without a clear plan
    – A solid marketing strategy must align with business goals and target audiences
   
   
2. How to differentiate your firm in a saturated legal market
    – Generic messaging like "we win big" no longer cuts through the noise
    – Law firms must find unique positioning and voice that resonates with clients
   
   
3. The importance of client-centered messaging over firm credentials
    – Clients care more about outcomes and empathy than awards or titles
    – Speak to what your clients are worried about—not just what you've achieved
   
   
4. Simple ways to analyze your client base and adjust targeting
    – Data on demographics, case types, and referral sources reveals key patterns
    – Many firms are surprised to find they're speaking to the wrong audience
   
   
5. What fractional CMOs actually do—and why your firm might need one
    – Fractional CMOs provide strategic leadership and manage execution
    – They bring executive-level marketing expertise at a fraction of the cost
   
   

  Resources: 
Website: www.lawfirm-cmo.com
LinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052   


Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 177 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, the VP of Business Development from Consultwebs to discuss Google Analytics 4 and how it's going to affect your Law Firm. 

As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

 

What you'll learn about in this episode:

• What is GA4 and why do you need it 
• The new features being included with the GA4 updates
• How GA4 is going to change your Marketing
• How is AI impacting Law Firms
• When does the GA4 changes take effect

 

Resources: 

• https://www.consultwebs.com
• https://www.facebook.com/consultwebs/
• https://twitter.com/Consultwebs
• https://www.linkedin.com/company/consultwebs/

 

Additional Resources:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 176 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Legal Soft's President + CEO Hamid Kohan to discuss building your law firm to be smarter and more efficient. 

Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.

 

What you'll learn about in this episode:

• Learn how Hamid got started in his career
• How is Legal Soft different from other VA firms
• In what way is AI going to affect Law Firm Owners
• How to stay up to date with the ever-growing changes
• Learn what it means to "Tune Up Your Practice"

 

Resources: 

• https://www.facebook.com/legalsoftsolution
• https://www.linkedin.com/in/hamid-kohan-0367276/
• https://legalsoft.com/

 

Additional Resources:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 175 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to talk about the Focus and Discipline you need to grow your Law Firm.  

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

 

 

What you'll learn about in this episode:

• Why some Attorney's struggle to take the time off work
• How to succeed in growing your Law Firm
• Focusing and executing on ONE goal
• What GRIT means and how to get GRIT
• Tips for increasing your Focus & Discipline at work

 

Resources: 

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.   

An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital. 

Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.

 

 

What you'll learn about in this episode:

• How to leverage AI in your content
• Will Google continue to be the number #1 search engine
• Learn what speakers will be present at the PILMMA Super Summit
• Utilizing AI to increase your work productivity
• Why you should invest in an AI prompt engineer

 

Resources: 

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 173 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solocast to discuss Google My Business and Local Service Ads.  

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

 

 

What you'll learn about in this episode:

• How Law Firms can utilize Local Service Ads (LSA's)
• The benefits to using Google My Business
• Tips for getting the most out of your GMB & LSA's
• Why Google Reviews are important

 

Resources: 

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Welcome to episode 172 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss how to increase your lead conversions by investing in your Intake department. 

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

 

What you'll learn about in this episode:

·         Why you should stop spending money on getting more leads

·         How hiring a dedicated Intake person can make you money

·         Tips for increasing your intake conversions

·         Utilizing the PILMMA Intake Trainings for your team

·         Why your Intake person should have to sell to you

·         The Key Metrics to track in your Intake Department

 

Resources:  

• PILMMA Intake Training 2.0:
• Intake with Chris Mullins – Monthly Training; 3rd Wednesday of every Month at 3:00 PM EST

 

Additional Resources:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 171 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken hosts a solocast to discuss the hottest AI tools like ChatGPT and how you can get the most out of AI for your law firm. 

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

 

What you'll learn about in this episode:

• What is ChatGPT
• How ChatGPT can help your law firm
•   The benefits to using AI in your business
•   Examples of using ChatGPT and AI

 

Resources: 

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 170 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Author and Lawyer, Fiona McEntee to discuss how she "saves the whales" and her fight with Immigration Law. 

Fiona McEntee is the Managing Attorney of McEntee Law Group in Chicago. Fiona is a Member of Media & Advocacy Committee for AILA National, the bar association with over 16,000 immigration lawyer members. She is regularly featured in national and international media including MSNBC, CNN, and The New York Times.

Fiona frequently speaks/writes on the extraordinary ability visa and green cards (O-1/EB-1A) and on immigration options for startups including the new International Entrepreneur Parole.

Fiona was also asked to submit a statement to Congress on the need for a startup visa and how the outdated U.S. immigration policies push entrepreneurs and startups to other countries.

In her spare time, Fiona wrote and published Our American Dream, an award-winning children's book on immigration, and U.S. Immigration Options for Startups: Accelerate Your American Dream, an eBook released in January 2023.

 

What you'll learn about in this episode:

• How Fiona got started as a Lawyer
• Why she is passionate about Immigration Law
• How she grew her firm from 1 to 14 employees
• Her niche with Start-Up Immigration
• How an 8-minute interview changed her world

 

Resources: 

• https://www.linkedin.com/in/fionamcentee/
• https://twitter.com/USVisaLawyer
• https://www.facebook.com/McEnteeLawGroup
• https://www.ouramericandreambooks.com/

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 169 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones from Consultwebs to discuss the risks of relying on Artificial Intelligence to generate legal content or communications. 

As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for the company and its clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

What you'll learn about in this episode:

• What AI (Artificial Intelligence) is 
• Using AI to create your website content
• Risks of relying on AI too heavily
• Keeping the human touch while using AI

 

Resources: 

• https://www.consultwebs.com/
• https://www.facebook.com/consultwebs/
• https://twitter.com/Consultwebs
• https://www.linkedin.com/company/consultwebs/

 

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 168 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Robert Ingalls from LawPods to discuss how a podcast can benefit and create value in your law firm. 

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. 

Robert's path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life. 

As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.

What you'll learn about in this episode:

• How Robert got started with Podcasting
• The value behind starting a podcast
• How you can utilize a podcast to get more leads
• You can repurpose one video into multiple videos for increased content
• How LawPods can help you with your podcast

 

Resources: 

• https://lawpods.com
• https://www.instagram.com/lawpods
• https://www.tiktok.com/lawpods
• https://www.facebook.com/lawpods
• https://www.twitter.com/lawpods
• https://www.linkedin.com/in/robertingalls

 

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.

    What you'll learn about in this episode:  

1. AI is reshaping legal marketing strategy
   - Law firms must learn how AI-driven search and content affects visibility
   - Firms that avoid AI tools risk falling behind in efficiency and reach
   
   
2. Smaller firms can still compete with giants
   - Community involvement and personalized branding are powerful differentiators
   - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust
   
   
3. Differentiation starts with messaging
   - Firms must clarify why a prospect should hire them instead of a competitor
   - Storytelling, clear positioning, and niche services help break through the noise
   
   
4. AI is a tool- use it wisely
   - AI is great for content outlines and repurposing - but human oversight is essential
   - Abuse of AI can hurt search rankings and brand credibility
   
   
5. Authenticity wins on social media
   - Static, outsourced posts often fall flat—audiences prefer real voices and stories
   - Ghostwriters can help lawyers find and refine their authentic tone for better impact

Resources: 
Website: www.legalfenix.com/
LinkedIn: www.linkedin.com/in/ronlatz/
Facebook: www.facebook.com/legalfenixmarketing
YouTube: www.youtube.com/@LegalFenix



Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm. 

Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known.

After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets.

She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations.

Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com)

Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com.

 

 

What you'll learn about in this episode:

• Why a PR firm could be beneficial for your law firm
• How Pamela got started in PR and when she started Pam Perry PR
• Getting started with Public Relations
• Tips for doing PR on your own
• How to get featured in a newspaper

 

Resources: 

• pamperrypr.com
• https://www.linkedin.com/in/pamperryprcoach
• https://www.facebook.com/pamperryprpage/
• https://twitter.com/pamperry

 

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 166 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Sam Mollaei to discuss Artificial Intelligence and how you can make it work for your law firm. 

As a lawyer and legal disruptor, Sam has grown 3 of his law firms to 7-figures before the age of 33, received 4 ClickFunnels TwoCommaClub Awards as a lawyer, generated more than 11,500 legal clients, and gathered over 2,916 5.0 Star Google Reviews for his law firm, Sam now helps busy lawyers grow and automate their own automated virtual law firm.

 

What you'll learn about in this episode:

• What Artificial Intelligence means today

• How AI tools can change how you do business

• The benefits of using AI in your law firm

• The limitations of using Artificial Intelligence

• ChatGPT, Dalle, Quillbot and many more! 

 

Resources: 

• www.mylegalacademy.com
• https://www.facebook.com/groups/legalfunnel
• https://www.linkedin.com/company/legalfunnel

 

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Welcome to episode 165 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis from Cooper Hurley Injury Lawyers to discuss database marketing; what it is and how you can use it in your law firm.

Cassidy Lewis is the Chief Marketing Officer at Cooper Hurley Injury Lawyers where she has proudly led the firms branding, digital, and advertising efforts since 2017. Prior to Cooper Hurley Injury Lawyers she gained experience in several marketing roles that includes political campaign strategies, client services, sales, and owning her own marketing business. Lewis has both her bachelor's and master's degree in marketing along with several certifications. Outside of work she enjoys spending time with her husband, littles, and watching any history documentary.

 

What you'll learn about in this episode:

• Getting started with database marketing

• What database marketing is and how your firm can utilize it

• Mailings are NOT dead

• Using statics in your marketing to increase your case leads

• Opportunities that you may be missing 

Resources: 

• www.cooperhurley.com
• https://www.facebook.com/VirginiaBeachinjurylawyer
• https://www.linkedin.com/in/cassidy-lewis-74822536/

Additional Links:

• PILMMA's Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA's Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/