Explore every episode of the podcast Grow Your B2B SaaS
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| S4E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts | 19 Sep 2024 | 00:28:08 | |
Are you wondering how to grow your B2B SaaS towards 10M ARR? In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success. The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward. If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts. In short, this episode gathers the best advice from Season 4’s guests to help you overcome the $10,000,000 ARR hurdle. Tune in to gain valuable insights and practical advice that can make a significant impact on your SaaS business. Season 4 guests of the Grow Your B2B SaaS podcast
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| S4E21 - How to grow your B2B SaaS to 10K MRR? Advice from 20 experts | 17 Sep 2024 | 00:30:09 | |
In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success. The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward. If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts. Season 4 guests of the Grow Your B2B SaaS podcast
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| S4E12 - Learnings & Advice from Second-Time SaaS Founder With Gary Amaral | 16 Jul 2024 | 00:36:34 | |
In this episode of the Grow Your B2B SaaS Podcast, Host Joran interviews Gary Amaral, the co-founder and CMO of two SaaS companies, Unkover and Breadcrumbs. Gary shares his journey, insights, and challenges in building these companies, along with practical advice for SaaS founders. Key Timecodes
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| S4E11 - Bootstrapping your fully remote B2B SaaS beyond 20M+ ARR With Liam Martin | 09 Jul 2024 | 00:45:31 | |
In today's episode of the Grow Your B2B SaaS podcast, host Joran welcomes Liam Martin, the co-founder of Time Doctor, a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring business. Key Timecodes
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| S4E10 - How To Grow Your SaaS While Being Sued With Preston Keller | 02 Jul 2024 | 00:30:03 | |
In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia. Key Timecodes
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| S4E9 - How to Bootstrap a B2B SaaS to $5M and Beyond With Bridget Harris | 25 Jun 2024 | 00:48:59 | |
Are you wondering how to bootstrap a B2B SaaS to $5M and Beyond? In this captivating episode of the Grow Your B2B SaaS podcast, host Joran explores the journey of Bridget Harris, co-founder and CEO of You Can Book Me. Managing over 20,000 customers and 1.5 million bookings each month, Bridget reveals key insights on bootstrapping a successful SaaS business, obsessing over customers, and leading a remote team. Learn how Bridget's strategic decisions and focus on top-notch products propelled You Can Book Me to $5 million in annual revenue. Discover essential frameworks and tips to scale your own B2B SaaS startup, all without external funding. Tune in now for practical advice that could reshape your entrepreneurial path! Key Timecodes
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| S4E8 - Learnings from a Second-Time SaaS Founder With Joe Lewin | 18 Jun 2024 | 00:31:43 | |
In the latest episode of the Grow Your B2B SaaS Podcast, host Joran engages in a candid conversation with Joe Lewin, founder of Foundy, an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up. Joe emphasizes the importance of validating business ideas early on. He advises aspiring entrepreneurs to ensure their market model and customer base are supported by real potential customers, not just friends and family. This validation can save time and resources by steering efforts toward viable opportunities. Key Timecodes
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| S4E7 - How MyAskAI bootstrapped with a team of 2 to $300k ARR With Michael Heap | 11 Jun 2024 | 00:34:31 | |
In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years. Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" consistently to achieve long-term success.. This episode offers a comprehensive look into the journey of building a successful B2B SaaS company, highlighting the importance of adaptability, customer focus, and strategic marketing. Key Timecodes (00:52): Introduction to Mike Heep and My ask AI (01:17): Mike's entrepreneurial journey and early career (02:53): From corporate to startup: Mike's transition (03:28): Goals and motivations for My ask AI (04:08): Overcoming challenges and rock bottom moments (09:27): Go-to-market strategy and distribution channels (16:14): Critical decisions and building with Bubble (21:08): Managing the company and prioritizing tasks (29:01): Advice for SaaS founders at different stages | |||
| S4E6 - How Tally bootstrapped to $100k MRR with a team of 3 With Marie Martens | 04 Jun 2024 | 00:38:35 | |
In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two. Marie shares invaluable insights on navigating the early stages of a startup, leveraging communities like Product Hunt and Indie Hackers, and the importance of doing things that don't scale to secure those crucial first users. Tune in to uncover how Tally's product-led growth strategy and passionate user base have driven their success, and get inspired by Marie's practical advice on managing work-life balance and scaling sustainably. Don't miss this episode packed with actionable tips for SaaS founders aiming to replicate Tally's impressive trajectory. Key Timecodes
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| S4E5 - How Involve.me bootstrapped to 7 figures in ARR | Lessons learned With Vlad Gozman | 28 May 2024 | 00:38:44 | |
In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way. From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders. He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in scaling a SaaS business. Tune in to discover practical advice and inspiring insights from Vlad's entrepreneurial journey to help you navigate the challenges and opportunities in the SaaS world. Key Timecodes
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| S4E4 - The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg | 20 May 2024 | 00:33:02 | |
In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions. Key Timecodes
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| S4E3 - How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-Jensen | 14 May 2024 | 00:37:51 | |
How did Userflow grow to 4.6M ARR with a team of 3? In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer. Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a digital nomad, and his experiences in the startup world. Key Timecodes
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| S4E20 - Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan Assen | 10 Sep 2024 | 00:39:11 | |
Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes
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| S4E2 - How Cybersmart grew to $5M ARR with $20M in funding With Jamie Akhtar | 07 May 2024 | 00:42:50 | |
Jamie, CEO of Cybersmart, shares invaluable insights and strategies for B2B SaaS founders navigating the journey from startup to scale-up. From effective time management to fostering a supportive company culture, Jamie offers practical advice gleaned from his own experiences. Whether you're striving to reach $10k in monthly recurring revenue or aiming for $10 million in ARR, this episode provides actionable tips to help you succeed in the competitive world of B2B SaaS. Transitioning from a hands-on founder to a visionary leader requires a shift in focus towards strategic initiatives and personal growth. By stepping back from day-to-day operations and honing in on high-level goals and vision-setting, founders can steer their companies towards sustainable success. Embracing change, fostering a robust company culture, and focusing on personal development are essential components for navigating the complexities of scaling a SaaS business. The evolution from being deeply involved in every aspect of the business to empowering the team and driving organizational success is a crucial phase in the founder's journey. Key Timecodes
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| S4E1 - How to bootstrap two SaaS companies to a combined $10M ARR With Michael Kamleitner | 30 Apr 2024 | 00:32:53 | |
When embarking on the journey of building a Software as a Service (SaaS) company, founders often face a many challenges at different stages of growth. One crucial aspect that cannot be overlooked is the process of finding the right people to fill key positions within the organization. Whether it's identifying the perfect fit for a lead role or building a strong management team, the importance of having the right individuals in place cannot be understated. This task requires a keen eye for compatibility in terms of go-to-market strategies, target audience alignment, and overall vision for the company's growth. In the Season 4 opener of the Grow your B2B SaaS podcast, host Joran Hofman engages in a candid conversation with Michael Kamleitner, CEO at Walls.io and Founder at Swat.io. Together, they explore Kamleitner's journey in bootstrapping two successful SaaS companies to a combined $10 million in annual recurring revenue (ARR). Key Timecodes
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| S3E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts | 25 Apr 2024 | 00:34:05 | |
In season 3 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?". By combining all the advice into one single episode you will be able to hear their answers in less than 40min! So, are you looking to grow your SaaS and unsure how to surpass the 10M Annual Recurring Revenue (ARR) mark? This podcast episode will be packed with advice from industry experts. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. If you like the answer of any of the guests, we would recommend jumping into the whole show as there will be a lot more advice! Season 3 guests of the Grow Your B2B SaaS podcast
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| S3E21 - How to grow your B2B SaaS to 10K MRR? Advice from 20 experts | 23 Apr 2024 | 00:28:13 | |
In season 3 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?". By combining all the advice into one single episode you will be able to hear their answers in less than 40min! So, are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with advice from industry experts. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. If you like the answer of any of the guests, we would recommend jumping into the whole show as there will be a lot more advice! | |||
| S3E20 - How to sell Enterprise SaaS, Learn from a 100M+ ARR founder With Jim Yu | 16 Apr 2024 | 00:43:41 | |
Wondering how to sell enterprise SaaS? Well prepare to learn from a 100M+ ARR founder. In this episode on the Grow Your B2B SaaS podcast, Host Joran Hofman dives into a conversation with Jim Yu, the founder and exec chair at BrightEdge, exploring the ins and outs of building and selling enterprise SaaS. Jim generously shares his journey, reflecting on the hurdles and lessons learned along the way. He stresses the importance of laying a solid foundation before scaling, understanding the nuances of sales strategies, and cultivating advocates within enterprises. Furthermore, Jim delves into the necessity of a structured approach, the creation of effective playbooks, and staying attuned to the macroeconomic landscape. Offering invaluable advice to SaaS founders, Jim advocates for continuous iteration and optimization of value propositions, customer acquisition costs, and lifetime value. Drawing from his experience in growing BrightEdge to over $100 million ARR, Jim's insights shed light on the intricate world of enterprise SaaS. Key Timecodes
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| S3E19 - How to build a billion dollar business within a year With Adam Robinson | 09 Apr 2024 | 00:39:58 | |
Is it possible to build a billion-dollar business within a year? Well, the answer is YES! In this special episode of the Grow Your B2B SaaS podcast, recorded live on stage at the SaaS Open event in Austin, USA, show host Joran Hofman sits down with Adam Robinson, the founder of retention.com. This episode covers the critical factors and hacks to building a billion-dollar business within a year. Adam's RB2B companies focus on identifying website visitors on a personal level, with Retention targeting e-commerce and B2B. Adam is striving to bootstrap his company to unicorn status and has a TV series called The Billion Dollar Challenge. Previously, he bootstrapped Rob Lee email marketing to an eight-figure exit as co-founder and CEO. Adam shares his experiences and insights on bootstrapping startups, the meaning of building a billion-dollar company, and the importance of radical transparency in business. He also discusses the challenges of scaling a business, the role of product-market fit, and the value of a founder brand. Adam emphasizes the need for financial discipline, focusing on product-market fit, and leveraging social media to spread awareness. Key Timecodes
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| S3E18 - How Chili Piper is Becoming A Billion Dollar Company With Alina Vandenberghe | 02 Apr 2024 | 00:27:47 | |
How is Chili Piper becoming a billion dollar company? In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a B2B SaaS company that helps sales teams automatically schedule appointments with leads They Instantly turn inbound leads into qualified meetings. They discuss Chili Piper's journey to becoming a billion-dollar company, including their valuation and mistakes along the way. Alina shares her personal motivation and the challenges she faced as an entrepreneur. She emphasizes the importance of trusting your own path and not listening to others' advice. Alina also provides advice for growing a B2B SaaS company, from zero to 10K MRR and beyond. Key Timecodes
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| S3E17 - How to setup affiliate marketing for B2B SaaS with Dustin Howes | 26 Mar 2024 | 00:39:32 | |
Do you already have an affiliate marketing program set up for your B2B SaaS? If not, Are you considering setting up an affiliate marketing program for your B2B SaaS but unsure where to start? Fear not! In this episode of the Grow Your B2B SaaS Podcast, hosted by Joran Hofman, we delve deep into the world of affiliate marketing. Our guest expert, Dustin Howes, brings over 13 years of experience in affiliate marketing, having worked with renowned companies in the industry. With his extensive expertise, including hosting the Affiliate Nerd Out podcast and creating his own affiliate marketing masterclass, Dustin is the go-to resource for discussing effective affiliate marketing strategies. Key Timecodes (00:36)Show and guest intro (1:17)Why listen to Dustin (2:14) What is Affiliate Marketing (3:12) Minimum Requirements for Starting an Affiliate Program (4:52) Misconceptions About Affiliate Marketing (6:57) Benefits of Setting Up an Affiliate Program for B2B SaaS Companies (9:32) Common Mistakes in Setting Up and Managing an Affiliate Program (11:55) How the perfect Onboarding of Affiliates should look like (14:09) Why it's important to write content for your affiliates (18:02) Dustin’s Ideal process for setting up an affiliate program (20:47) The Importance of Patience in Growing an Affiliate Program 25:09 Can your Existing Clients be your Affiliates? (25:43) Best Practices for Onboarding Affiliates (27:49) Influencers vs. Established Publishers: Which Content Strategy Reigns Supreme? (29:24) Challenges in Affiliate Marketing Outreach (31:57) Advice for Growing a SaaS to 10K MRR (33:13) Advice for Growing a SaaS to 10M ARR (35:13) Advice for SaaS Founders (37:02) The One thing Dustin wishes he knew 10 years ago (37:06) The Importance of AI in Marketing | |||
| S3E16 - The Unsexy Truth about Startup Success with Cristobal Alonso | 19 Mar 2024 | 00:40:04 | |
What is the unsexy truth about startup success? Building a successful startup isn't easy. Founders face tough challenges while trying to make their vision a reality. It's commonly stated that founders face the heat in their kitchens but keep cooking nonetheless, and as a result, we primarily see the final product presented without actually knowing what it took to come up with this final product. In this exciting episode of The Grow your B2B SaaS podcast, host Joran Hofman talks with an expert in the field about what it really takes to start and grow a SaaS business. As the CEO of StartupwiseGuys and the author of "Perform: The Unsexy Truth About Startup Success," Cristobal Alonso shares practical advice from his experience in investing and starting businesses. He focuses on what works rather than flashy strategies. Join in as he spills the secrets to making your startup thrive. Key Timecode [00:00:00.000] - Show Intro [00:00:37.270] - Guest Intro [00:02:06.050] - Joran introduces the topic of startup success [00:03:06.450] - Cristobal defines success in startups [00:04:21.900] - Cristobal explains the key aspects of startup success from his book [00:06:01.620] - Common mistake in building a startup: hiring [00:07:44.480] - Importance of resilient culture in startups [00:08:59.420] - Implementing the startup success principles [00:09:44.300] - Differences between European and US startup examples [00:11:52.220] - Commonalities among successful European founders [00:15:51.110] - Implementing the startup success framework [00:17:09.770] - Transition in Accelerator programs towards funding and support [00:18:33.900] - Advice for founders reaching 10K MRR [00:19:36.900] - Advice for founders approaching 10 million ARR [00:30:29.070] - General advice for SaaS founders [00:35:18.850] - One thing Cristobal wishes he knew 10 years ago [00:37:44.370] - How to contact Cristobal | |||
| S3E15 - How to scale your SaaS to 1M MRR using processes with Matt Wolach | 12 Mar 2024 | 00:40:16 | |
Are you wondering how to scale your SaaS to 1M MRR? Well, the secret lies in setting up and having the right processes in place. In this episode of the 'Grow your B2B SaaS' podcast, Joran Hofman sits down with Matt Wolach to discuss how to scale your SaaS to 1M MRR using processes. Matt is a multi-faceted professional with experience as a founder, investor, mentor, and podcast host. His diverse background includes roles such as VP of Sales, CEO, CRO, and Director of Sales and Marketing, offering a wealth of insights on growing B2B SaaS companies. Matt shares his journey of overcoming sales challenges in his early days, highlighting the importance of persistence and learning from failures. Through his own ventures and client successes, Matt emphasizes the significance of developing effective sales processes to achieve growth. Key Timecodes
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| S4E19 - Go To Market learnings from B2B SaaS Trumpet With Rory Sadler | 03 Sep 2024 | 00:39:39 | |
In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan. In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the challenges faced, and the lessons learned along the way. From embracing technology and AI to maintaining a strong customer focus and building a robust social media presence, Rory provides valuable insights for SaaS founders and entrepreneurs looking to navigate their own growth trajectories. Key Timecodes
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| S3E14 - How do investors analyse SaaS businesses? With Cameron Hay | 05 Mar 2024 | 00:34:27 | |
In this post-COVID era, money isn't flowing freely anymore. But here's the burning question: How exactly do investors analyse SaaS businesses? Join us in this episode of the "Grow your B2B SaaS" podcast where we roll up our sleeves and dive into the detailed aspects and complexities involved in analyzing SaaS businesses, particularly in the post-COVID era. We'll shine a light on the crucial role of data-driven decisions in navigating the increasingly selective investment terrain of 2024 and beyond. Leading our discussion is none other than Cameron Hay, co-founder of Finomatic Consulting. With a treasure wealth of valuable experience and knowledge in corporate finance, accounting, and data analytics, which is highly beneficial in his role as an expert in assisting private equity-backed SaaS firms, Cameron is the go-to expert for private equity-backed SaaS firms seeking financial optimization and real-time KPI analysis. Buckle up for insights that will reshape your investment strategies! Key Timecodes
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| S3E13 - How to turn Discovery Calls into Customers with Chris Orlob | 27 Feb 2024 | 00:39:24 | |
What questions are you asking your prospects during the discovery call? Is your approach effectively engaging your prospects during the discovery call, and more importantly, are you successfully converting them into paying customers? The key to a fruitful discovery call lies in a carefully designed and proven strategic process. If you're aiming to enhance your customer conversion rate from discovery calls, then this episode is a must-listen. Our featured expert on this pivotal subject is Chris Orlob, the CEO of Pclub.io. With a wealth of experience in sales, marketing, and scaling startups, Chris brings a formidable background to the table. His track record includes driving substantial growth, such as elevating Gong.io's revenue from modest figures to over $200 million during his tenure. Moreover, as the co-founder of PClub and an investor in numerous startups, Chris possesses invaluable insights into refining go-to-market strategies and establishing scalable sales processes. His expertise is particularly pertinent for SaaS startups seeking growth and market expansion. Key Timecode
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| S3E12 - How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker | 20 Feb 2024 | 00:40:22 | |
Ever wondered How to unify Sales, Marketing & SDR’s in your GTM strategy? Well, In this insightful episode of the Grow Your B2B SaaS podcast, we welcome Chris Walker, CEO of Passetto, a leading GTM consultancy, and Executive Chairman at Refine Labs. With his acclaimed podcast, Revenue Vitals, Chris brings extensive expertise to the table, emphasizing the crucial role of aligning sales, marketing, and SDRs for sustained growth. Learn valuable strategies for harmonizing sales, marketing, and SDR efforts in your go-to-market approach. Discover the significance of data-driven decision-making, customer-centric methodologies, and strategic cohesion for long-term success in the dynamic B2B landscape. Chris Walker's expert insights and strategic vision provide actionable guidance for SaaS founders and GTM professionals eager to optimize strategies and achieve business excellence. Tune in and transform your GTM approach today! Key Timecode
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| S3E11 - How to Achieve Explosive Growth and Increase Profitability with Stefan Avivson | 13 Feb 2024 | 00:36:04 | |
What is explosive growth and increased profitability, and How can you achieve explosive growth and Increase profitability? To help us understand this topic in the context of B2B SaaS companies, show host Joran Hofman invites subject matter expert Stefan Avivson. As a seasoned entrepreneur, Stefan commonly known as Mister Raw, recounts his journey of starting and selling multiple companies, along with the valuable lessons learned from both failures and successes. His focus on helping startups unlock their full potential and drive revenue growth is highlighted. Stefan shares his extensive entrepreneurial experience and insights gained from mentoring startups. Key Timecodes
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| S3E10 - How to implement a profit-led approach for your SaaS with Guillaume Moubeche | 06 Feb 2024 | 00:39:03 | |
Wondering how to implement a profit-led approach for your Saas? Well to help us understand this topic, show host Joran Hofman interviews subject matter Guillaume Moubeche, also known as G. He's the brains behind Lempire, a company famous for its software products like lemwarm, lemcal, taplio, and tweethunterr, all made to help businesses grow. Guillaume's journey is amazing; he took Lempire from zero to $20 million in just five years. Thanks to Guillaume's smart leadership, Lempire is now valued at $150 million as of 2021. Guillaume's success story has been shared in over 200 media outlets. His hard work and talent for innovation have made Lempire a leader in the software industry Guillaume discusses the importance of implementing a profit-led approach for SaaS businesses emphasizing the importance of profitability to ensure the sustainability and success of startups. He also discusses the common reasons for startup failures, highlighting the significance of financial stability and the management of cash flow. He stresses the importance of adopting a profit-first mindset and challenges the traditional narrative controlled by VCs, advocating for a more sustainable and profitable approach to business growth. Guillaume emphasizes the significance of trust in building a successful B2B SaaS business. He introduces the concept of the "trust triangle," which consists of emotional connection, credibility, and reliability. He stresses the importance of establishing and maintaining trust with customers as a key factor in business success. Guillaume shares insights from his book, emphasizing the central role of trust in growing a business, particularly in the B2B domain. He highlights the pivotal role of trust in business growth, emphasizing the significance of establishing emotional connections, credibility, and reliability with customers. Guillaume stresses the value of providing tangible benefits to customers, such as helping them make more money or save time, while earning their trust through consistent delivery and reliability. Key Timecodes
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| S3E9 - How to achieve Product Market Fit for your B2B SaaS With Maja Voje | 30 Jan 2024 | 00:46:31 | |
How can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM Bootcamps, hosting podcasts, and mentoring within the Swiss entrepreneurship program. Key Timecodes
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| S3E8 - How to get your first 1.000 users for your B2B SaaS With Simon Høiberg | 23 Jan 2024 | 00:35:30 | |
What exactly is user acquisition, and how can you secure your first 1,000 users for your B2B SaaS venture? This process requires SaaS founders to meticulously craft products with the end user in mind. Establishing a minimal, lovable product before embarking on user acquisition stands out as a pivotal step in this journey. Shedding light on this crucial aspect, show host Joran Hofman engages in a conversation with Simon Hoiberg, the esteemed founder of FeedHive. Simon is widely recognized for his expertise in initiating and managing small, bootstrapped self-serve SaaS products, boasting a successful track record of building multiple SaaS businesses. Key Timecodes
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| S3E7 - How to price your B2B SaaS to accelerate growth? with Wolter Rebergen | 16 Jan 2024 | 00:33:51 | |
What is your pricing approach for your B2B SaaS, and what metrics guide your pricing decisions? Additionally, how do you package your product? In this episode of the 'Grow Your B2B SaaS' podcast, host Joran Hofman engages in a deep dive with Wolter Rebergen, VP of Revenue Operations at Younium, to understand B2B SaaS pricing better. The discussion highlights the significance of effective pricing in fostering B2B SaaS growth, the evolving trends, and its pivotal role in startup success. Drawing from his wealth of experience with various B2B SaaS companies, Wolter shares valuable insights and expertise. Key Timecode
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| S3E6 - How to prepare your SaaS for an exit? With Dirk Sahlmer | 09 Jan 2024 | 00:28:13 | |
What is a SaaS exit and how can you prepare for a SaaS Exit? This is one of the topics that has been extensively discussed on the Grow Your B2B podcast, with an in-depth coverage by Nathan Latka, Thomas Smale and Andrew Gazdecki. In this podcast episode, Dirk Sahlmer, the head of origination at the SaaS group, shared valuable insights on preparing SaaS companies for successful exits. With 17 acquisitions under their belt, the SaaS group has established itself as a key player in the industry, focusing on acquiring SaaS companies with a bootstrapper mindset and driving their growth. Dirk's journey into M&A began with a background in engineering and co-founding a company, eventually leading him to his current role as head of origination at the SaaS group. His extensive experience and expertise in the industry have equipped him with unique perspectives on preparing SaaS companies for exits. Watch on YouTube: Key Timecodes
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| S3E5 - How to implement the Growth Hacking mindset in your B2B SaaS? With Sean Ellis | 02 Jan 2024 | 00:41:55 | |
What is growth hacking? and why is it important to implement your growth hacking mindset for your B2B SaaS? Well, In this episode on the Grow Your B2B SaaS Podcast, show host Joran Hofman interviews Sean Ellis, an expert in growth hacking and author of the book Hacking Growth. They discuss the concept of growth hacking and its application in startups and businesses. Sean shares his unique perspective gained from working with billion-dollar companies and emphasizes the importance of understanding the cause and effect of results in the growth process. Key Timecodes Sean Ellis
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| S4E18 - Learnings from a SaaS founder with 25+ years of entrepreneur experience With David Baum | 27 Aug 2024 | 00:47:01 | |
In entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato, a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran, David shared important lessons from his experiences, emphasizing perseverance, problem-solving, and engaging with the community. This episode is full of his key insights, providing valuable guidance for both new and experienced entrepreneurs. Key Timecodes
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| S3E4 - How to improve your SaaS Sales With Kevin Dorsey | 26 Dec 2023 | 00:35:23 | |
Wondering How to improve your SaaS Sales ? Well, In this episode, Joran interviews Kevin Dorsey, the Senior President of Sales and Partnerships at Bench, discussing the strategies and processes for successful SaaS sales. Kevin's experience and expertise in sales leadership make him a valuable guest for this episode. Kevin Dorsey, known as KD and the Father of Modern Sales Leadership, has an impressive background in sales, having worked with over 400 sales organizations and achieved success in different industry verticals. His expertise and experience make him a valuable resource for discussing SaaS sales strategies. Kevin defines SaaS excellence as a higher standard of execution and expectations in sales, product development, customer success, and marketing. He emphasizes the importance of consistently holding oneself to a bar of excellence and delivering value. According to Kevin, achieving SaaS excellence involves repeatability at a high standard, focusing on problem-solving, understanding customer needs, and striving for continuous improvement. He emphasizes the habit of operating with the intention to achieve excellence. Key Timecodes
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| S3E3 - Lessons learned; Bootstrapping to 20M ARR With Emeric Ernoult | 19 Dec 2023 | 00:40:25 | |
Bootstrapping a B2B SaaS to 20M ARR in revenue without significant external funding is challenging. Even though it might seem extremely difficult, you can do it using solid processes, having skilled people on the team, and the founder staying motivated and focused on the goal. This big goal is doable and possible with the right plan and determination. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman interviews Emeric Ernoult, Co-founder of Agorapulse, a social media management software. Emeric shares his experiences and insights on growing a bootstrap SaaS to over 20 million ARR and the lessons learned. Emeric Ernoult co-founded Agorapulse, a social media management software company. Before entering the SaaS industry, Emeric worked as a business lawyer and launched a social network. He is passionate about growing SaaS companies and has valuable experience mentoring and advising other founders. Key Timecodes
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| S3E2 - How to audit your SaaS growth? With Asia Orangio | 12 Dec 2023 | 00:43:12 | |
What is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable growth, Asia shares her expertise from working with numerous SaaS founders and growth teams over the years. Asia has extensive experience working with and advising SaaS founders and growth teams for the last six years, and has worked with companies of all sizes and stages of growth. Her expertise spans from early-stage MVPs to scaling up, making her a valuable guest for discussing SaaS growth audits. Tune in to gain actionable advice and learn from the experiences of industry experts. Key Timecodes
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| S3E1 - How to achieve Product Led Growth for your SaaS With Wes Bush | 05 Dec 2023 | 00:37:35 | |
How can you achieve successful product-led growth for your SaaS? We dive into this topic with the author of the bestselling book “Product-Led Growth”; Wes Bush. We will discuss everything from the core principles and significance of product-led growth (PLG) to how to implement PLG and overcome the most common challenges. Wes dispels the common misconception that PLG is solely about free trials or freemium models, breaking it down into three essential components: acquisition, product experience, and monetization. Subject matter guest expert Wes goes beyond the misconception that it's solely about free trials or freemium models. Instead, he breaks down the essence of product-led growth into three key components: acquisition, product experience, and monetization. It's about seamlessly guiding users from discovery to value realization and ultimately converting them into paying customers without direct sales intervention. Key Timecodes Wes Bush
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| S2E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts. | 30 Nov 2023 | 00:29:19 | |
In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?" So have you surpassed the 10K MRR, and looking to scale to 10M ARR? This podcast episode is for you! This podcast episode will be packed with valuable advice. Make sure to follow the podcast if you like this content 💙 Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other answers. Want an even quicker way to digest the information? Season 2 guests list and Topics covered
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| S2E21 - How to grow your B2B SaaS to 10k MRR? Advice from 20 experts. | 28 Nov 2023 | 00:26:01 | |
In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?" We want to save you a lot of time in this summary episode, as we combined all the answers into one single episode. Are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with great advice. All the guests will give practical advice on how to grow your SaaS and make it successful in the long term. Learn from industry experts. Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other answers. Want an even quicker way to digest the information? Season 2 guests list and Topics covered
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| S2E20 - Why you should hire globally as a SaaS company? With Amir Reiter | 21 Nov 2023 | 00:25:33 | |
Why should you hire globally as a SaaS company? In this episode on the Grow Your B2B SaaS podcast, we delve into the crucial topic of the importance of global hiring for SaaS companies. Our guest, Amir Reiter, CEO and founder of CloudTask, a prominent B2B sales solution marketplace, brings his expertise, drawing from experiences at companies like Drift, HubSpot, and NetSuite. Amir shares insights on the evolving dynamics of work, emphasizing the significance of seeking talent on a global scale, especially post-COVID. Whether expanding your SaaS business or contemplating international hires, this episode is a must-listen. We explore the keys to successful global hiring, distinguish between outsourcing and global hiring, and highlight the transformative impact on both businesses and the lives of those working globally. Tune in for invaluable perspectives! Key Timecodes
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| S2E19 - Strategic Finance: getting from Product-Market Fit to Go-To-Market Success Joyce Mackenzie Liu | 14 Nov 2023 | 00:36:37 | |
Embarking on the journey from product-market fit to go-to-market success is a pivotal moment for any SaaS startup. It requires a strategic approach and a keen understanding of market dynamics. The CFO plays a crucial role in guiding the company through this critical transition. In this episode on the Grow Your B2B Podcast, we explore the important aspects and best practices that can help startups navigate this journey successfully. Our subject matter expert is Joyce Mackenzie Liu the Founder and CEO of Pegafund a company that provides fractional CFO services and leadership upskilling to high growth, investor-backed SaaS businesses. Joyce shares her insights on strategic financing for SaaS companies, particularly in achieving product-market fit and go-to-market success. She emphasizes the importance of understanding product metrics, customer feedback, and financial stability to determine product-market fit. Joyce also highlights the significance of having accurate financial reporting and leveraging SaaS metrics to make informed strategic decisions for growth. Furthermore, she discusses the evolving role of the CFO, emphasizing the need for business intelligence and commercial expertise in a rapidly changing market. Key Timecodes
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| S2E18 - How to become profitable as a bootstrapped SaaS? With Melissa Kwan | 07 Nov 2023 | 00:36:28 | |
Building a successful startup, especially in the competitive world of B2B SaaS, is a challenging task. It requires dedication, strategic decision-making, and a focus on achieving profitability. Achieving profitability in a startup requires careful planning, customer focus, revenue-driven decisions, and adaptability. In this podcast episode on the Grow Your B2B SaaS, host Joran Hofman interviews Melissa Kwan, a successful entrepreneur bootstrapping her third startup, E-Webinar. Melissa shares her expertise on how bootstrapped founders can achieve profitability and why they must do so. Melissa emphasizes that becoming profitable allows founders to have financial stability, pay their team, and have the freedom to focus on their own happiness and personal goals. Melissa also discusses her anti-VC stance, explaining that she prioritizes a particular lifestyle over financial gain and prefers to build a company where life comes first. She advocates for founders to enjoy the journey and find fulfillment along the way rather than solely working towards a big exit or financial success in the future. Melissa advises founders to focus on revenue generation and make decisions based on what will increase revenue, rather than solely focusing on product features or improvements. By thinking about their product as a revenue-generating machine, founders can ensure the sustainability and profitability of their business. Melissa's insights shed light on the importance of profitability for bootstrap founders and the potential for a fulfilling and balanced lifestyle while building a startup. She encourages founders to prioritize their happiness and well-being while also considering revenue generation and making informed decisions for the growth of their businesses. We discuss strategies to increase revenue and profitability, such as focusing on add-ons and catering to power users. Melissa highlights the need to learn and implement marketing strategies, such as SEO and content generation, and emphasizes the challenges of transitioning from a sales-driven approach to a marketing-led one. She also shares her approach to building an audience on LinkedIn by crafting thoughtful, longer-form content. She provides insights into pricing strategies, revenue-driven decision-making, cost consciousness, and the importance of community and work-life balance.
Key Timecodes Melissa Kwan
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| S2E17 - How to leverage Marketing Automation for your SaaS? With Shay Howe | 31 Oct 2023 | 00:36:42 | |
What is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the customer experience. Shay Howe, CMO at Active Campaign, is the guest for today's episode. Active Campaign boasts a clientele exceeding 185,000 and annual revenue well surpassing 165 million, experiencing a year-on-year growth of 65% in 2021. Currently, they have accumulated more than 10,000 reviews on G2, a fact that is deemed highly impressive. Alongside his role at Active Campaign, Shay is also the co-founder of Lead Honestly, Chicago Camps and an advisory board member at G2. Without further ado, a warm welcome to the show, Shay Key Timecodes Shay Howe
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| S4E17 - How to build a startup within a Corporate? Building Respona within Visme With Farzad Rashidi | 20 Aug 2024 | 00:40:45 | |
In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Farzad Rashidi, the co-founder and driving force behind Respona. Farzad reveals how Respona, a startup born within VisMe, a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business. Farzad shares the ups and downs of building a startup inside a big company, the critical role of SEO in their growth, and the valuable lessons learned from engaging directly with customers. Plus, he offers insider tips on how Respona uses AI to stay ahead and why focusing on the right audience is key to success. Tune in for actionable tips and real-world advice from someone who’s turned a startup dream into a profitable reality. Key Time Codes
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| S2E16 - How to achieve Product Market Fit? With Andy Karuza | 24 Oct 2023 | 00:35:29 | |
Achieving Product-Market Fit is a pivotal milestone for any business, ensuring that your product seamlessly meets the demands of your target audience. Discover the essential steps to achieve Product-Market Fit with our comprehensive guide. From market research and identifying customer pain points to refining your value proposition, we provide actionable insights to align your product with market needs. Learn effective strategies for customer feedback loops, rapid iteration, and leveraging analytics to fine-tune your offering. Our expert tips will guide you through the process, helping startups and established businesses alike to navigate the competitive landscape and position their products for success. Explore the path to sustainable growth by mastering Product-Market Fit with our in-depth resources and strategies. Elevate your business to new heights – start optimizing your approach today! In today's episode on the Grow Your B2B Podcast, we dive deep into the critical milestone of achieving product-market fit. Joining us is Andy Karuza, the marketing lead at Nacho, a seasoned startup investor, advisor, and serial entrepreneur. Andy shares his wealth of experiences, failures, and successes, offering invaluable insights into the journey of finding product-market fit. Achieving product-market fit is the bedrock of sustainable growth for any SaaS company. Andy Karuza's journey and insights provide a roadmap for entrepreneurs to navigate the challenges and make informed decisions on their path to success. Remember, it's not just about selling a product; it's about solving a problem and creating a product that customers love. Key Timecodes
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| S2E15 - How to plan, predict & prove your Go To Market plan? With Mark Stouse | 17 Oct 2023 | 00:37:18 | |
The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics. Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining key objectives, target audience, and messaging. Leverage market research to predict trends and customer needs, ensuring your GTM plan remains adaptable to dynamic market landscapes. Implement analytics tools to measure and prove the plan's effectiveness, tracking key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and revenue growth. Regularly reassess and refine your strategy based on data-driven insights to stay ahead in a competitive market. A well-structured GTM plan, grounded in foresight and substantiated by measurable results, is the cornerstone for achieving sustained market success. Key Timecodes
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| S2E14 - How to get capital as a bootstrapper? With Nathan Latka | 10 Oct 2023 | 00:31:23 | |
Bootstrapping, the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran Hofman hosts a subject matter expert on how to get capital as a bootstrapper. Our guest is Nathan Latka. Nathan is the founder of FounderPath, a platform that helps SaaS companies grow without giving up equity. In addition to that, he has deployed capital to over 200 bootstrap founders out of a $150 million fund. He is the author of the Wall Street Journal bestselling book, "How to Be a Capitalist Without Any Capital.” Lastly, he is a host of "The Top Entrepreneurs" podcast, which has over 20 million downloads. Key Timecodes
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| S2E13 - How to secure an early-stage investment for your SaaS? with Lotte Geldermans | 03 Oct 2023 | 00:39:15 | |
Securing early-stage investment for your SaaS (Software as a Service) startup is a pivotal step in turning your innovative ideas into a thriving business. To attract potential investors, it's crucial to first develop a compelling business plan that clearly articulates your product's unique value proposition and the problem it solves. Create a robust financial model that demonstrates a realistic and scalable revenue stream. Building a prototype or minimum viable product (MVP) can also instill confidence in investors by showcasing your team's ability to execute. Networking plays a crucial role; attend industry events, engage with potential investors on social media, and leverage your professional connections. Be prepared to tell a compelling story about your vision and how your SaaS addresses a market need. Finally, consider seeking guidance from mentors or advisors who have experience in your industry. With a solid plan, a strong network, and a compelling story, you'll be better positioned to secure the early-stage investment needed to propel your SaaS startup to success. In this episode of The Grow Your B2B SaaS podcast, we tackle a critical aspect of securing early-stage investments. Our subject matter expert is Lotte Geldermans, the portfolio lead at PitchDrive, an early-stage VC utilizing a data-driven approach for rapid investments. Lotte brings five years of experience at PitchDrive, overseeing a growing portfolio of startups. Lotte shares insights gained from evaluating numerous startup ideas and the evolution of the startups they've invested in. Key Timecodes
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