Grow with Evergreen | Growth Marketing Podcast - Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Grow with Evergreen | Growth Marketing Podcast

The Evergreen Agency

Business

Frequency: 1 episode/10d. Total Eps: 83

The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://theevergreenagency.co.uk/
83 shares
https://theevergreenagency.co.uk/hub/
66 shares
https://theevergreenagency.co.uk/how-...
65 shares

https://www.youtube.com/@theevergreenagency/
82 shares
https://www.youtube.com/@theevergreenagencyLinkedIn:
16 shares
https://www.youtube.com/@theevergreenagency
2 shares

https://www.tiktok.com/@theevergreenagency/
82 shares
https://www.tiktok.com/@theevergreenagencyHelping
15 shares
https://www.tiktok.com/@theevergreenagency
3 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 27%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

The Odd Company: £1M Bed Brand Growing by Being Unusual in a Usual World

Wednesday, October 7, 2026 • Duration 01:08:00

The Odd Company: how a 40 year old bespoke mattress brand reinvents itself without losing what made it special

The Odd Company started life restoring antique bed frames in Yorkshire. Customers kept asking for mattresses to fit them, cut out corners and all, and forty years later that oddness is still the thing that sets the brand apart.

Now at just over £1M and handmaking every mattress, headboard and base to order in Elland, marketing director Charlotte is steering the business into standard sizes, trade, and a much more competitive fight.

In this episode we get into the tension at the heart of that decision. Does a brand built on the unusual dilute itself by chasing the ordinary? Or is standard the only route to scale?

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Data & insights

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub

Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk

Find us on YouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Read moreCollapse

Cox & Cox: £26M Rebuilding a 25 Year Brand After Administration

Wednesday, September 23, 2026 • Duration 57:28

Cox & Cox went into administration, got taken out of it by new owners, and is now growing revenue by around 50% a year as a standalone business again under new leadership.

Jan Duckworth, managing director of Cox & Cox, joins Aaron and Darren to talk about what it actually took to turn a 25 year old brand around. Jan joined 15 months ago as a long-time customer of the brand, and has spent that time rebuilding everything from stock strategy to brand identity while trying to keep the heritage that made people love Cox & Cox in the first place.

If you want to see how a brand rebuilds trust and revenue after a genuinely rocky few years, this one is for you.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub

Bed Kingdom: £50M Built From a £400 University Project

Wednesday, September 9, 2026 • Duration 53:11

Bed Kingdom started life in 2011 as a £400 university project. Today the group behind it runs eight brands, employs teams in the UK, China and the Philippines, and is targeting £50 million in turnover on the way to £100 million within three years.

Ashley Hainsworth joins Aaron and Darren to talk about what an AI first business actually looks like when it goes past the marketing department. Ashley has woven AI into all six departments of the group, from buying and forecasting to customer service and accounting, and he has done it without cutting a single role. His line on it is simple. AI is the tool, but the human is the trigger.

This one gets into the future of search too. Ashley believes the traditional Google search box will not exist in two to four years, and he is already seeing dozens of orders a day arrive through ChatGPT.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Alternative Flooring: £9m Turnover, 23 Years, and Still Chasing International Growth

Wednesday, August 26, 2026 • Duration 01:07:59

Alternative Flooring has spent over 20 years turning carpets, rugs and runners into a design statement rather than a commodity. The business turns over around £9 million, works with between 600 and 700 independent retailers across the UK and Ireland.

Kirsty Barton, Marketing Manager at Alternative Flooring, joins Aaron and Darren to talk about what it actually took to build that brand. Kirsty joined the business 23 years ago as a sample assistant and has since worked across purchasing, sales and customer service before taking on marketing, giving her a properly rounded view of how the company has changed.

This one turns into a proper conversation about the risk of walking away from big shed retailers, why a two-person in-house team still runs everything from SEO and PPC to photoshoots and exhibitions, and how AI fits in when you don't fully trust it yet.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

St Eval: £10m Candle Brand on Why Polished Creative Stopped Working

Wednesday, August 12, 2026 • Duration 55:10

St Eval has been making candles in Cornwall for 30 years. It now turns over more than £10 million, employs around 70 people, and still finishes almost every candle by hand.

Fox joins Aaron and Darren to talk about what it actually takes to grow a brand like that without hollowing it out. Neil spent 11 years as Creative and Marketing Director at Pukka Herbs, where he helped take the business to £100 million and built ecommerce from nothing to a fifth of global turnover. He is now fractional CMO at St Eval and CEO of Artichoke.

This one turns into a proper conversation about AI in creative work, why the most polished asset in the feed is now the one people scroll past, and why the brands with real stories are the ones that will still be standing in five years.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Button & Sprung: How They are Selling Mattresses With No Sales or Discounts

Wednesday, July 29, 2026 • Duration 52:37

Adam Black has built one of the UK's most respected mattress brands by doing the one thing the industry says you can't: never having a sale.

In this episode of Grow with Evergreen, Aaron and Darren sit down with the founder of Button & Sprung to unpack how a no-discount, no-gimmick brand grew into a multi-million pound business in a market hooked on Black Friday and sales.

Adam has done this before. He spent a decade building Feather and Black, a brand he admits was "on sale 500 days a year," before selling up and starting again with one goal: take all the lies out of the brand. What followed is a lesson in patience, positioning and building something that actually lasts.

If you are building a brand that competes on more than price, this one is for you.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

£180 Million in Marketing Lessons: What the Biggest Home & Garden Brands are Doing

Wednesday, July 15, 2026 • Duration 48:56

What does speaking to 10 guests with a combined revenue of £180 million teach you about the current world of home and garden sector brands?

Instead of our usual guest interview, Darren and Aaron are diving deep into the biggest marketing insights we’ve learned from our last 10 guests. Combined, these incredible home, garden, and lifestyle brands generate over £180 million in annual revenue. We are breaking down exactly what they are doing to scale, what they are avoiding, and how you can apply these lessons to your own brand.

If you are a business already doing serious revenue and looking to make smarter marketing decisions, this practical, experience-led discussion is for you

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub

£2M in Hot Tub Sales Using Leaflets and Localised Ads

Wednesday, July 1, 2026 • Duration 01:09:27

How to Sell High-Ticket Lifestyle Products Online (When Conversions Happen In-Person)

How do you sell high-ticket lifestyle products online when the real conversion happens face-to-face in a showroom?

In this episode of Grow with Evergreen, we dive deep into the world of outdoor living, hot tubs, and swim spas to uncover exactly how to bridge the gap between digital marketing and physical sales.

We are joined by Christina Mantoura Gough, the high-energy owner of The Hot Tub and Swim Spa Company, a multi-award-winning, multi-million-pound powerhouse in the wellness space.

Christina shares her honest experiences navigating the post-COVID market, balancing localised paid media, and maintaining a rock-solid focus on customer experience.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.

Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Taylors Bulbs: £19M in Wholesale Bulb Brand Growing Through Education

Wednesday, June 17, 2026 • Duration 50:53

How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels?
In this episode of Grow with Evergreen, Aaron and Darren catch up with Ian and Charlotte from Taylors Bulbs, a remarkable fourth-generation, £19 million UK agricultural and horticultural legacy brand. While they run a small direct-to-consumer ecommerce operation, their bread and butter is supplying the nation's premier garden centres, high-street retailers, and supermarkets.
Ian and Charlotte share an exclusive look at how a traditional wholesale titan manages to bridge the gap between B2B distribution and consumer desire. We dive into the psychology of the delayed purchase payoff, the art of simplifying chaotic point-of-sale marketing, and how showing the authentic, unpolished reality of farm life can capture millions of views online.

***Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.Home & garden storiesOur case studies share the full story - the thinking, the work, and the results, told alongside the brands we partner with.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubInsights, ideas, and real-world perspectives on growing home and garden brands - shared through our podcast, sessions, and behind-the-scenes content.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagency

How Plumbs Built a £20M Home Furnishings Family-Run Brand

Wednesday, June 3, 2026 • Duration 01:06:13

How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs.

How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way?

In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plumbs, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery.

Sarah shares a behind-the-scenes look at how their legacy family business rode the waves from massive mail-order operations to modern digital dominance.

We dive deep into data-led marketing, navigating an offer-led industry, and how they are leveraging cutting-edge AI visualisation tools to convert the under-55 demographic without losing their premium appeal.

If you are an established home, garden, or lifestyle brand looking to make smarter marketing decisions as you scale, this practical, experience-led discussion is for you.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.

Our services include:

Digital strategy

Paid search

Paid social

Video & motion

Graphics & print

Data & insights

Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories

Grow with Evergreen | Growth Marketing Podcast - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Grow with Evergreen | Growth Marketing Podcast - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other25

YouTube21

TikTok4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other25

YouTube21

TikTok4