Grow with Evergreen | Growth Marketing Podcast – Details, episodes & analysis

Unlocking Red Light Therapy's Potential: A Business Journey

Today on the podcast, we're exploring a business focused on red light therapy. If you're not familiar with it, don't worry—we'll break it all down, including the marketing challenges this business faces in a now crowded market.

The Business Landscape: From Blue to Red Ocean

A few years ago, this business thrived in a "blue ocean"—a market with little competition. Now, the market is crowded, bringing new challenges that they’ve come to us to solve.

What is Red Light Therapy?

We spoke with Brian, the business owner, to learn about red light therapy—a treatment using specific wavelengths of red and infrared light to stimulate energy production in cells, offering benefits like pain relief and improved skin health. Brian's company sells devices for at-home use, which was a big advantage when he started in 2017. However, competition has since intensified.

The Marketing Challenges

Despite early success, increased competition has led to market share loss. Key issues include:

• Facebook Ads Tracking Problems: Attribution issues wasted budget, leading to ad shutdown.
• Google Ads Inefficiencies: Poor performance from previous agencies hampered results.
• SEO Shortcomings: Changes in Google’s algorithms have led to missed organic traffic opportunities.

Knowing Your Numbers

Brian aims to grow his business from £500,000 to £1 million within a year, but achieving this requires a clear plan and understanding of the numbers. This includes:

• Product Innovation: Understanding how new features impact sales and order value.
• Channel-Specific ROI: Ensuring each marketing channel delivers a clear return on investment.
• Data-Driven Decisions: Using tools like Google Analytics 4 (GA4) to gather accurate data on traffic and conversions.

Content and Education: Key to Selling High-Ticket Items

For a relatively new product like red light therapy, education is crucial. Brian needs to build trust and authority by educating potential customers on its benefits, rather than relying solely on direct sales.

By focusing on business fundamentals and a scientific approach to marketing, Brian can reclaim lost market share and continue to grow. Here's to his journey—may it shine as brightly as the red light his products emit!

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Scaling a bespoke kitchen business: A strategic marketing Approach

In today’s episode of the "Grow with Evergreen" podcast, we’re diving into a fascinating conversation with Brandon, the owner of a bespoke kitchen-making business based in Essex. Brandon's business, known for its high-quality, custom-made kitchens, is doing well with an annual turnover of about £800,000.

Brandon’s business has primarily grown through referrals, partnerships with architects, builders, and interior designers, and a small percentage of direct clients from their website and social media. However, with the economic downturn affecting his partners, Brandon has seen a corresponding dip in his incoming projects. He’s ambitious and sees potential to significantly grow his business, but he’s unsure how to attract more direct clients.

To scale the business effectively, Brandon needs to shift from a reliance on referrals to a more proactive marketing strategy.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today, we have an exciting episode featuring Ashley from Aura Surfaces. Ashley runs a new business that sells high-end surface coverings. Curious about what those are? I was too! Stick around and you’ll find out.Meet Ashley and Aura Surfaces: • New Business: Specialises in high-end surface coverings. • Customers: High-end homeowners, architects, and house builders. • Goal: To grow and hit that first million in the next 18 months.Ashley faces some key marketing challenges, and we’re here to help. Can we assist them in reaching their ambitious goal? We’re certainly going to try!What to Expect: • Insights into Aura Surfaces and their unique products. • Discussion on their current marketing strategies. • Exploration of their challenges and potential solutions.📈 Welcome to Grow With Evergreen, the podcast designed to help you grow your business by providing practical insights into paid media, creative, and digital strategy. Each episode, we delve into a business, dissect what they’re doing, and define a digital growth strategy they can deploy.Let’s get into it!#DigitalMarketing #EvergreenAgency #HomeAndGarden #Ecommerce #DigitalGrowth #Podcast #AuraSurfaces***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today, my guest is French Bedroom. They are a female-founded premium online bedroom retailer. I'm joined by not one, but two guests today. I've got Holly joining me and Moise. Holly's the MD. Moise is the head of e-commerce. They're a really good business. They're doing some amazing things. If you haven't checked them out, go and have a look at their website. It's FrenchBedroom.co.uk. Great brand, doing over six million pounds turnover, but they do have some marketing challenges, and we're gonna get into them today. This is sure to be a fantastic conversation. Let's get into it.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today our guest is Piers Dickinson. Piers runs a fantastic brand called Hyde & Hare. It's a Scandinavian-led interior brand focused on natural fibres.They sell some beautiful products and have marketing challenges, specifically creative when thinking about and scaling pay media and all-important client attention.It's going to be a great topic this one. We're going to have a lot of fun. Let's get into it.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today our guest is Hannah Powell. Hannah is the communications and HR director at Perrywood Garden Centers down in Essex.

It's a fantastic business by all accounts, but she does have challenges, marketing challenges that we're going to get into on today's episodes.

Crucially, she wants to know how she can drive that footfall into those garden centres all year round.

She also wants to discuss how she can measure and track the ROI on the pavement and the marketing spend.

There's a lot to get into. You're going to have a lot of fun on this episode. Let's get into it!

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today, our guest is Sean Lade. Sean runs a fantastic business specialising in water irrigation systems. Yes, that really is a thing!

His business is doing amazingly well, but he does have some challenges.

Specifically, those challenges are scaling his paid ads profitably. How many of you can relate to that?

Also with this business, as you might well imagine, seasonality is a key concern, he's got some big competitors in this market.

And the kicker with this one is that Sean is one of our clients. This is going to be a fantastic episode. Let's get into it.

***

The Grow with Evergreen podcast is designed to help grow home, garden and lifestyle brands by providing practical insights into all things paid media, creative, and digital strategy.

Aaron & Konrad will delve into your business, they’ll dissect what you’re doing, and help you to define a digital growth strategy that will grow your business online.

Grow with Evergreen is produced by The Evergreen Agency - the UK's best small paid media & creative agency for home, garden & lifestyle brands

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

As a small ecommerce business owner, getting the most out of your limited marketing budget is crucial.

In a recent episode of the Grow with Evergreen podcast, our MD, Aaron, spoke with Stuart, owner of a handmade furniture company, about optimising Google Ads campaigns on a tight budget.

Here are 5 key takeaways:

Use Google Ads conversion tracking, not Google Analytics

Many businesses import conversion data from Google Analytics into Google Ads. However, this can lead to inflated and inaccurate conversion reporting. Instead, conversion tracking should be set up directly in Google Ads for more precise data on which ads and keywords are driving sales.

Only assign conversion value to actual purchases

Avoid assigning monetary values to micro-conversions like add-to-carts or initiating checkout. This artificially inflates your campaign's perceived performance. Only attribute value to completed purchases.

Move away from "Maximise Clicks" bidding

The "Maximise Clicks" bidding strategy focuses on volume over quality. For most ecommerce businesses, it's better to use manual bidding or "Target Impression Share" to have more control over ad spend and reach your ideal customers.

Leverage audience targeting

Take advantage of Google's in-market and affinity audiences to show your ads to people actively shopping for or interested in your products. Start with observation-only targeting to gather data before adjusting bids.

Refine location targeting settings

Under location options, choose "Presence: People in or regularly in your targeted locations" rather than the default setting that includes people merely interested in those locations. This ensures your budget is spent reaching people who can actually purchase from you.

Implementing these optimizations can help stretch a limited ad budget further and drive more qualified traffic to your ecommerce site. Even small improvements in efficiency can make a big difference for growing businesses.

For more Google Ads tips and digital marketing advice for home, garden and lifestyle brands, check out the full Grow with Evergreen podcast episode.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we dive into an inspiring conversation with Matthew, the Managing Director of Holland’s Country Clothing, an online country clothing store that has achieved an impressive £7.5 million in turnover.

Matthew shares his journey, the challenges faced, and his ambitious goals to dominate the entire sector.

A Family Business with Big AmbitionsMatthew’s story begins with the roots of Holland’s Country Clothing, a family-run business established in 1978.

Originally starting as market traders, the business made a significant shift online in 2008. Today, they’re generating substantial revenue and investing heavily in Google Ads, spending £450,000 a year on this channel alone.

With a strong online presence and a well-established brand, Matthew isn’t just looking to grow—he’s aiming to monopolise the country clothing space entirely.

Despite their success, Matthew faces some significant marketing challenges, particularly around increasing spending while maintaining a profitable return on ad spend (ROAS).

Matthew’s journey with Holland’s Country Clothing is a testament to the power of combining traditional business values with modern digital marketing strategies.

As he continues to refine and expand his approach, there are clear opportunities for further growth—especially in areas like paid social and post-click optimisation.

This episode serves as a valuable case study for any business owner looking to scale their ecommerce operations effectively.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow With Evergreen podcast, we met John-Paul, the founder of Build4Less, an online building materials company.

With a turnover of £15 million and over 90,000 products on their website, Build4Less has become a significant player in the UK's ecommerce construction industry.

However, like many businesses in the building sector, in the current economic climate they're facing challenges in maintaining growth.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

hello@theevergreenagency.co.uk

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.