Are you ready to get amazing results on social without showing your face?

As you probably know, video is one of the best ways to dominate on social. And if you’re like most people you don’t want to be behind the camera. 

Well, I’ve some good news for you… Faceless social accounts are blowing up now.

In this episode we cover how you can start getting amazing results with your own faceless social account.

For more info go to: https://liquisdigital.com/episode141

Whether you're an established enterprise or a budding startup, these game-changing AI tools are shaping the future of business and redefining efficiency. 

In this episode, we explore a variety of AI tools that are guaranteed to enhance your business and save you time.

For more info go to: https://liquisdigital.com/episode140

Running Facebook and Instagram ads is a great way to get in front of an audience that doesn’t know you or your service exists. 

In this episode, I’m going over my Facebook & Instagram ad strategy for local & service-based businesses.

For more info go to: https://liquisdigital.com/episode13

Have you ever wanted branded merch for your business? Or maybe you already have merch, but you’re tired of storing it and keeping tabs on inventory? 

Well, I have good news for you my friend! With today’s print-on-demand industry, you have some new options available to you.

In this episode we’re going to explore how you can start boosting your business with branded merch for free!

For more info go to: https://liquisdigital.com/episode41

If you aren’t already leveraging TikTok for your business, then you need to listen to this episode because you are missing out on major opportunities. 

Maybe you don’t think your audience isn’t on TikTok. Or maybe you think it’s all about dancing, lip synching, and pointing at word bubbles. Or maybe you don’t think you have relevant content for the platform. 

Well, I can confidently tell you that you are 100% dead wrong.  

In this episode I am going to show you how to start leveraging the power of TikTok to grow your business.

For more info go to: https://liquisdigital.com/episode40

Implementing a solid marketing funnel in your business will significantly amplify your marketing efforts. You might even have some type of marketing funnel in your business already whether you know it or not!

For more info go to: https://liquisdigital.com/episode39

In this episode we’re going to cover the top things to look for in choosing the right plugins for your website. 

The top reasons I recommend WordPress are because of its scalability, the high level of support available, and the large amount of integrations that are available to really build or transform your site into anything you could need or want.

For more info go to: https://liquisdigital.com/episode38

In this episode, we’re going to cover the top things to look for in choosing the right theme for your website. 

A huge benefit to building your website on WordPress is the endless theme options available to you… Allowing you to really build whatever you want!

But with so many theme options out there, how do you choose the right one?

This is the 3rd of 4 episodes in our DIY Website Series. 

In this series we will be covering the most important and challenging parts of the process you need to overcome to create your own website. Like which website platform to choose, selecting the right hosting provider for your needs, finding the right theme for your objectives, and which plugins to use.

For more info go to: https://liquisdigital.com/episode37

In today’s episode, we’re going to cover the top things to look for in choosing the right hosting provider for your website.

Building your website on the WordPress platform is a really great option. But there’s another big decision to make… hosting! The provider you choose to host your website will determine how great (or horrible) your finished website will perform. 

With so many hosting options out there, how can you possibly choose the right one?

This is the second of four episodes in our new DIY Website Series. 

For more info go to: https://liquisdigital.com/episode36

In this first episode, we’re going to cover the main website platforms, and the pro’s and con’s of each so you can make the very best decision.

Today’s technology and tools are making it easier and easier for you to build your own website. 

This is great, however it leaves you with having to make some pretty big decisions right from the start, like which website platform you should use! With so many options available, it can be overwhelming to sort through all the pros and cons of all these different website platforms.

But of course, I’ve got your back on this! 

This is the first of four episodes in our new DIY Website Series. 

For more info go to: https://liquisdigital.com/episode35

In this episode, we’re uncovering the top reasons DIY websites fail, and how you can avoid these mistakes. 

I do believe that if you have the resources, it’s always best to hire professionals to do what they do best. 

But I also know that many small businesses can’t always afford the designer price tag that it may take to build that high-end lead-generating website. 

In that case, it probably makes more sense for you to DIY your website. 

But as with all things, there is a right way and a wrong way to do it. 

Through the years I’ve seen a lot of ways DIY sites fail.

For more info go to: https://liquisdigital.com/episode34

Your website’s most visited page is the home page. To turn your home page into a lead generating sales machine, there are some specific and simple things that your homepage must have.

For more info go to: https://liquisdigital.com/episode33

Unpacking the psychology behind why your customers aren’t taking action on your website and what you can do about it.

If you’re wrestling with questions like, “Why isn’t my website generating more sales?” Or, “How can my website be more effective?”  Or, “Why isn’t my business growing faster?” Then, this episode is for YOU.

The answers to these questions are most likely not what you think and have a lot more to do with psychology than anything else.

For more info go to: https://liquisdigital.com/episode32

If you’re a local business and you’re not focusing on Local SEO you’re missing out on a massive opportunity to bring in new, ready to buy, customers.

In this episode, I’m going over how using Local SEO will drive more customers to your local business.

For more info go to: https://liquisdigital.com/episode130

Would you like to know how to transform your mediocre DIY website into an exceptional, high-performing website?

With today’s technology it’s becoming easier and easier for website DIYers to build their own website. 

And that’s great! 

But even with all these advanced tools, there are several key elements that are ignored for simplicity’s sake, leaving your DIY website looking unprofessional as if… well… you did it yourself. 

Not to worry though! In this episode I’m taking my 14+ years of web design experience and showing you the key elements that you can implement on your site today, to take it from mediocre to exceptional.  

Let’s dive in!

For more info go to: https://liquisdigital.com/episode31

All effective websites start with powerful content.

A website without powerful content is useless, regardless of how well it’s designed.

The purpose of your website should be to achieve a measurable result. And it’s the content’s job to drive the visitor toward your goal, whereas the design and functionality of the website should support the content and enhance the visitor’s overall experience.

In this episode, we’re uncovering the biggest secrets to creating high-converting website content. 

For more info go to: https://liquisdigital.com/episode30

Creating an irresistible lead magnet that converts your website lookie-loo’s into actual buyers.

80 to 90% of the traffic on your website is not ready to buy right now. 

So what do you do with this 80-90%?

For more info go to: https://liquisdigital.com/episode29

Leverage the power of list segmenting to maximize your sales and marketing efforts. 

Segmented email campaigns earn 100.95% higher clickthrough rates as well as revenue increases of as much as 760% compared to non-segmented email campaigns.

On top of that… Only 14% of subscribers believe that the majority of the emails sent to them are relevant.

Are you segmenting your marketing emails? If not, the above stats should at least prompt you to consider it!

Get out your gavel because court is in session.  

For more info go to: https://liquisdigital.com/episode28

In this episode, we’re getting nerdy on Google Analytics so you can find out what’s working and what isn’t.

If you're like most businesses, you probably have no idea what people are doing once they get to your website… Or how they are even getting there!

If you’re doing any sort of marketing, how do you really know what’s working and what isn’t? 

The biggest waste of time with marketing is to create a goal, execute tactics to achieve that goal, but have no real way to measure or track your efforts!

So pull out your pocket protector and tape up your glasses, because school is in session.

For more info go to: https://liquisdigital.com/episode27

Having this ONE page on your website can automatically generate more sales without lifting a finger.

Yes, your website has many functions like building credibility, making it possible for referrals or organic traffic to learn more about you, and even creating an opportunity for people to connect with you in some way.

But what if your website could actually start making sales for you?

How can your website do that?

With a Sales Page!

In this episode, we’re dissecting the anatomy of a high converting sales page.

So pick up that scalpel, because we’re going in. 

For more info go to: https://liquisdigital.com/episode26

How’s your social media marketing going? Are your social platforms driving new leads to your business? Are you forging new relationships and connections? When you check your follower count or engagement, is it as good as the other platforms you follow?

Or do you feel like you are spending a ton of time, putting in a ton of work, and nothing is happening?

In this episode, we’re tackling the social media platforms 1-by-1 and sharing strategies and tips that will help you start winning the Social Media game. 

It’s time to take out your pencils because class is in session!

For more info go to: https://liquisdigital.com/episode25

Most companies using marketing automation outperform their competitors.

Implementing marketing automation in your business will not only boost your conversions, it’s going to save you a ton of time, create consistency in your messaging, build trust, and nurture relationships with your customers. 

In this episode, we’re going to give you the step-by-step on how to create a killer automated email sequence that will boost your conversions to the moon.

So put on your helmet because this rocket is about to launch.

For more info go to: https://liquisdigital.com/episode24

According to a study done in 2021 by Litmus – Email Marketing has a return on investment of $42 for every $1 spent. To quote marketing guru Neil Patel, “Out of all the channels I’ve tested as a marketer, email continually outperforms.”

Building an email list is one of the best ways to cultivate a loyal customer base for your business.  What are you currently doing to build your email list?

In this episode, we’re digging into how you can start building your email list using a proven technique called Gated Content.

So grab your shovels, because we’re about to dig deep. 

For more info go to: https://liquisdigital.com/episode23

SEO stands for Search Engine Optimization. Successful SEO is every business owner’s dream!

Unfortunately, it’s not like the old days where you could easily game the system and rank at the top for whatever keyword you wanted.

Some say that the good ol’ days of SEO are dead.

But I like to say it’s just evolved.

In this episode, we are demystifying all the things you need to know to start improving the SEO on your own website.

So get ready, because the genie is coming out of the bottle. 

For more info go to: https://liquisdigital.com/episode22

If you’re a local service-based business, getting Google Guaranteed is a must. 

Since implementing this for some of our local service-based clients, they’ve seen an astronomical increase in business. 

In this episode, I’m going over everything you need to know about getting Google Guaranteed.

For more info go to: https://liquisdigital.com/episode129

Content is king! You’ve most likely heard this one before… because it’s true!

Having a content strategy is going to help you achieve your business goals a lot faster than if you’re just flying by the seat of your pants.

The downside to content marketing is it can seem like a daunting task, where even the most ambitious business owners can fall short if they don’t have a plan.

In this episode we’re going to lay out how to execute a content plan that will help you achieve your marketing goals without the burnout!

So head bunker down because we’re about to blow this thing up!

For more info go to: https://liquisdigital.com/episode21

Your Contact Page is the page where your site visitor will hopefully take the action of contacting you. 

It’s important that you create an inviting Contact Page that incentivizes visitors to take action.

In this episode, we’re revealing all the things your Contact Page needs to be a hot lead generating machine. 

So clear the lines, because your phones are about to start ringing!

For more info go to: https://liquisdigital.com/episode20

If set up correctly, your service and product pages can often be the entry point to your website when someone is organically searching for products or services that match your own. 

It’s important to treat these pages as complete landing pages, created to convert new traffic and even cold leads.

These pages are typically where conversion happens on your website.

Are your product and service pages set up to convert? 

In this episode, we are uncovering all the key elements your product and/or service page needs to be successful!

For more info go to: https://liquisdigital.com/episode19

The About Page on a website is often the most neglected and overlooked page. But, it’s the page most responsible for helping people to decide if they want to do work with you!

Is your About Page driving people to work with you? Or is it driving them away from you?

In this episode we are uncovering all the key elements your About Page needs to be successful.

So get ready for real talk, because we’re about to get real personal.

For more info go to: https://liquisdigital.com/episode18

Your homepage is the entry point of your website. It’s going to be the most visited page, so it needs to leave a lasting impression. It should entice people to explore your site – not hit that back button.

So, how effective is your homepage?

In this episode we are uncovering all the key elements your homepage needs to be successful.

So put on your swimsuit ‘cause we’re diving in. 

For more info go to: https://liquisdigital.com/episode17

Your brand isn’t your logo, your color scheme, or fonts. According to Jeff Bezos, “Your brand is what people say about you when you’re not in the room.”

Simply put, branding is not just what is seen, it’s what is felt. It’s a lasting impression. But how do you go about creating or improving such things tactically?

In this episode Brad talks with Andy, partner and marketing logician at Liquis Digital, about what it really means to brand from the inside out and how you can develop your own brand in this way to stay relevant for the long haul.

For more info go to: https://liquisdigital.com/episode16

If you’re looking to improve your social media presence, the first place you need to focus your attention is your bio.

Your bio is one of the first things people see when they visit your profile. Plus, it’s the key element for viewers to decide whether to follow or connect with you. 

In this episode we’re going to outline how you can create the perfect bio that makes the right impression and attracts new followers 

For more info go to: https://liquisdigital.com/episode15

How much money have you wasted on Google or Facebook ads because you didn’t understand how to play the ad game?

It stops today my friend! Listen in as I explain the difference between Google AdWords and Social ads – and when it’s appropriate to use which.

In this episode, you will learn how and when to use these ad types to maximize your efforts, plus winning strategies based off of your audience’s mindset. 

So buckle up, because we’re taking off!

For more info go to: https://liquisdigital.com/episode14

Do you struggle with what to post on social? Do you constantly run out of content? Or have you just given up because you don’t think you have enough quality content to post on the regular? 

Well my friend, that ends today.

In this episode, I am going to show you how to consistently create killer content and how to repurpose that content across the internet in new ways for a wide reach that feels different on every platform.

Get ready… Your social media game is about to evolve to the next level!

For more info go to: https://liquisdigital.com/episode13

There are many different types of platforms you can utilize to communicate with your audience… but with a 98% open rate, text messaging is the most effective.

How can you start incorporating text messages in your business? I know after you listen to this episode, you’re not going to want to miss out on this golden opportunity.

So sit back, push play, and let’s jump in!

For more info go to: https://liquisdigital.com/episode12

Running Google ads is a great way to drive more customers to your business. 

After 15 years of reviving, dead, money sucking Google Ad accounts, here are my Top 7 reasons you're probably not getting results with your Google Ads.

Having an effective landing page on your website is going to be the difference maker in converting your visitors into leads and sales. 

So, whether your business objective is to sell a product or service, or to build your email list… crafting an effective landing page is something you can’t afford to ignore. 

In this episode we are going to give you everything you need to create an effective landing page that actually converts!

For more info go to: https://liquisdigital.com/episode11

Have you thought about how a chatbot could transform your business? People who have incorporated a chatbot into their business report higher conversion rates, better customer service, and lower overhead.

Chatbots, an automated messaging software that is used to converse with people, have been around for years.

But in the world AI (Artificial Intelligence), the release of GPT-3 in 2020, has changed the game for the future of chatbots.

Chatbots have been a great tactical asset so far, but now they are better than ever. Companies who are adopting this evolving technology early, are winning sooner.

In this episode, we are going to talk about how you can very easily get started with a chatbot and harness its power for your own business growth. 

For more info go to: https://liquisdigital.com/episode10

Have you ran (or considered running) digital ads for your business? Maybe you’ve heard the hype of how so many people are significantly increasing traffic to their website and creating numerous leads with paid ads, but in all your attempts, you just seem to be losing money.

Running digital ads for your business can be challenging… Running them successfully can seem impossible. With all the platforms available and their endless options, how do you choose the right platforms and options for your business?

In this episode we are going to examine the different advertising options available and uncover which ones might work best for you.

Be sure to stay until the end as we’ll reveal some of the current tried-and-true strategies we’re using for ourselves and our clients.

For more info go to: https://liquisdigital.com/episode09

It’s no secret that if you are running a business, you need to have some sort of presence on social media. With all the different social media platforms out there, it can be overwhelming to know exactly which ones to use and how to set them up properly

In this episode we are sitting down with Andy Ptacek, the Marketing Director of Liquis Digital, to uncover the various features of the top social platforms and dive deeper into how your business can leverage the right social media platforms for success.

For more info go to: https://liquisdigital.com/episode08

Call-to-actions (CTA’s) is one of the key factors for converting more leads into customers on your website. They are the main component in directing your website visitors to take the action you want them to take.  

Can you afford to get this wrong?

In this episode we are going to discuss what call-to-actions are, when and where to use them effectively, and also dive deeper into some different strategies that will help you achieve your business objectives. 

For more info go to: https://liquisdigital.com/episode07 

Do you own your website or are you just renting it? Your website is one of the important digital assets for your business. It’s the hub for your business online, and if you’re just renting your online presence, you may be leaving yourself open for issues that are out of your control. 

In this episode, we’ll break down the pros and cons of owning vs. renting your website and dive deeper into the costs of both. 

For more info go to: https://liquisdigital.com/episode06

Is your business leveraging the power of email marketing?

If not, you are missing out on an enormous opportunity to cultivate your business.

In this episode, we are going to examine how you can leverage email automation and email newsletters to convert more leads into customers, and increase sales for your business.  

For more info go to: https://liquisdigital.com/episode05

In this episode, we dive into clarifying your message with Liquis Digital marketing logician, Andy Ptacek.

Join our conversation as we walk through the steps of how you can clarify your message on your website to help more people and in return, grow your business faster!

For more info go to: https://liquisdigital.com/episode04

Are your ads under performing or not producing the conversions they should? There is a good chance you are having the wrong conversation with your prospects, at the wrong time.

In this episode we will discuss how you can better understand where your audience is in the buying cycle and how you can target the right ad at the right time to increase your ad performance. 

For more info visit: https://liquisdigital.com/episode03 

Potential customers are leaving your website and there are some simple ways you can stop this from happening!

46% of internet users agree that the #1 reason for leaving a website is not being able to tell what a company does.

Additionally, 53% of all mobile website visits are abandoned if the webpage takes more than three seconds to load.

In this episode we'll talk about why potential customers are leaving your website, and what you can do about it.

Be sure to stay tuned to the end because I’ll show you a simple test you can do to identify how to fix these issues. 

For more info go to: https://liquisdigital.com/episode02 

Over the last 15 years we’ve had the opportunity to work with 100’s of services and local based businesses. 

I’m going to share with you the exact marketing framework we use here at Liquis Digital to get local service-based businesses ahead of their competition.

Welcome to The Liquis Digital Marketing Podcast! I'm your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008.

In our very first episode, Andy Ptacek and I discuss why we started this podcast and go through the details of what we will be covering in future episodes.

Thanks for taking a sec to see what we're all about and be sure to subscribe because you won't want to miss beat.

Connect:

LinkedIn

Instagram

Facebook

YouTube

Welcome to The Liquis Digital Marketing Podcast! I'm your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008.

Each week, we'll break down complex marketing topics into bite-sized steps you can take now to grow a profitable audience for your business.

We'll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

Thanks for taking a sec to see what we're all about and be sure to subscribe because you won't want to miss beat.

One of the top questions I get in our agency when talking to our marketing clients is How much to spend on Google Ads to see results?

Buckle up because we answer that question today.