Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30    PR in a changing world

2:00    TaleSplash's mission and client focus

3:45    The impact of social media on PR

8:00    Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.

Key Takeaways:

- The role of barcodes in global trade

- Mike's role in the advent of Bluetooth technology

- The future of space travel

Episode Timeline:

1:00The most fascinating thing happening in space exploration

3:30The economics of space travel

6:30Innovations in space propulsion

9:30The future of Mars exploration

11:30 The Pale Blue Dot

14:30 The current state of AI 

17:30 AI's impact on the economy

21:00 The evolution of GS1 codes 

24:30 The role of AI and barcodes in global trade

28:30 The genesis of Bluetooth technology

This episode’s guest:

• Mike on Twitter

• Mike on LinkedIn

• Email MWehrs@unidata-global.com

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Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences.

Key Takeaways:

- Chuck's journey from marine mammal trainer to the PR office

- The art of speaking to large audiences

- How to communicate an environmental message

Episode Timeline:

1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio

4:45 How Chuck changed careers from a marine mammal trainer to a PR pro

7:30 Chuck started in PR at the San Antonio Zoo

9:45 Chuck’s early PR lessons

11:15 SeaWorld's 60th-anniversary campaign

15:30 Communicating SeaWorld's sustainability and rescue mission

17:30 SeaWorld's rescue animals

19:30 How to speak to large audiences

24:00 Improvising in front of a large audience

27:00 Chuck's favorite SeaWorld animal story

29:30 PR is all about relationships

This episode’s guest:

• Chuck Cureau's website

• Chuck on Instagram and Facebook

• SeaWorld San Antonio

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If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging.

Key Takeaways:

·      How to create content for the holiday season

·      The importance of using platforms like TikTok and Instagram Live

·      The value of employee generated content

·      How to create a content calendar

Episode Timeline

·     01:09 - Are you a coffee or tea drinker?

·     01:16 - Any favorite teas?

·     01:32 - Can you summarize your expertise?

·     02:46 - Do brands have to start their holiday calendar early?

·     05:22 - Are there any keys tips for creating content for the holiday season?

·     08:17 - Are there any key tips for using Twitter effectively?

·     10:41 - How often should brands use Twitter Spaces?

·     17:37 - Is video king this year for the holiday season?

·     19:56 - Are there any new trends this holiday season that brands need to consider?

·     24:38 - Fun question: What is your favorite holiday?

·     27:10 - Where can people find you online?

·     29:18 - Final thoughts

Our Guest Today:

●      Rosemary Egbo was our guest today.

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Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online.

Key Takeaways:

·      How the ability to pivot can help businesses adapt and succeed

·      The importance of mapping out a story before writing it

·      The major role patience plays in determining the foundational elements of a cohesive message

Episode Timeline

·     01:13 - Are you a coffee or tea drinker?

·     01:31 - Do you like a specific brand of matcha?

·     02:08 - Can you summarize your expertise?

·     03:18 - What is the most important takeaway when crafting your story?

·     05:31 - How should entrepreneurs figure out the why?

·     07:05 - Is it helpful for entrepreneurs to write a press release about themselves?

·     08:22 - Is it easier or harder for entrepreneurs to tell their story?

·     09:52 - Talking about creating an impactful story

·     11:02 - What are the common struggles that entrepreneurs face when building their brand?

·     13:20 - Are we oversimplifying content?

·     15:15 - Is there anything people should know before starting their entrepreneur journey?

·     16:57 - Talking about the entrepreneur journey

·     19:21 - Should entrepreneurs be mindful of social media trends?

·     21:45 - Should entrepreneurs understand the basics of marketing?

·     23:01 - What was one of your favorite projects?

·     26:14 - Fun question: Would you ever write a fictional book?

·     27:38 - Where can people find you online?

·     28:06 - Final thoughts

Our Guest Today:

●      Vivienne Okafor was our guest today.

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Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.

Key Takeaways:

·      How the gaming industry has been affected by leaks

·      How leaks are unavoidable 

·      The importance of having a plan in place to address leaks

·      The importance of transparency in resolving a leak

Episode Timeline

·     01:02 - Are you a coffee or tea drinker?

·     01:25 - Inflation has hit the coffee market

·     01:33 - Can you explain your expertise to our listeners?

·     02:44 - How can PR pros curb leaks from happening?

·     06:37 - Should game developers and publishers go the 'Skate" route of messaging about the game's development?

·     10:43 - Should game developers or publishers do educational content around game development?

·     12:58 - Should employee relations be just as important in curbing leaks as cybersecurity?

·     15:11 - What are the negative side effects of leaks?

·     17:41 - Should there be a plan for leaks?

·     19:34 - Should there be a tiered plan for communicating to your audience based on the impact of the leak?

·     21:40 - Should we accept this as the norm?

·     22:40 - What should the messaging be for leaks?

·     24:45 - How can you improve employee morale when a leak happens?

·     26:24 - Fun question: What's your all-time favorite game?

·     27:15 - Which version of Skyrim?

·     27:36 - Where can people find you online?

·     27:54 - Final thoughts

Our Guest Today:

●      Andrew McCrea was our guest today.

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In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being trustworthy and meaningful when sharing content, which is key to driving value to a brand.

Key Takeaways:

-The importance of storytelling in marketing

-How PR has lost its way in recent years

-The shift from brand storytelling to content distribution

-How this has caused PR to become less effective

-The opportunity for corporate storytellers to create a deeper level of trust with audiences

-The difficulties brands face in maintaining trust with consumers

-The importance of transparency and owning up to mistakes

-The role of headlines and video in marketing

Episode Timeline

01:13 - Are you a coffee or tea drinker?

01:26 - Any favorite coffee brands?

02:33 - Can you summarize your expertise?

04:47 - What have you learned from advising over 500 companies?

06:08 - Why has PR shifted from brand storyteller to journalist?

09:13 - Is this shift because the journalism industry going bankrupt?

11:21 - Should the journalism industry embrace "yesterday's news?"

14:31 - Are PR pros always chasing trust?

16:37 - Talking about the PayPal PR nightmare and trust

19:03 - Is creating good content part of the trust?

21:20 - Google is prioritizing visual aspects in their search

23:22 - We are showing the customer what they need before they know it.

24:53 - Testing out your web on yourself of loyal customers to get the right product to the right person.

26:22 - What tools do you recommend?

28:46 - Fun question: What is one thing people don't know about writing a book?

30:10 - Where can people find you online?

 30:36 - Final thoughts

Our Guest Today:

●     Robert Rose was our guest today.

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In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most effective SEO strategies, Ken notes, are those that focus on content, on-page SEO, off-page SEO, and the competitive landscape, while technical aspects, such as website speed and mobile friendliness, are also important factors in ranking well on search engines.

Episode Timeline

01:13 - Are you a coffee or tea drinker?

01:25 - Talking about Oregon Coffee

01:54 - Can you summarize your expertise?

03:03 - How do you do effective SEO?

05:00 - How should PR pros prepare for GA4 and Google Ranking Video Content?

06:34 - What have you found to be the most effective strategies for SEO?

09:43 - Should part of the SEO Strategy have a Video Search?

11:37 - Should PR pros take a holistic approach to SEO strategies?

13:53 - Test your site on yourself, friends and family?

15:40 - What are some ways businesses can use the LinkedIn Demand Generator?

17:53 - Talking about LinkedIn etiquette.

19:15 - Simple trick to know when someone is using an automated system.

20:25 - How to be effective at generating leads on LinkedIn?

22:07 - Niche or start small first, then grow?

22:49 - What is the future of B2B SEO and content strategy?

25:05 - What tools do you recommend?

27:15 - Should businesses focus on being guests on podcasts?

28:20 - If you are thinking about starting a podcast, hire a pro?

29:12 - Fun question: What is one of the greatest things you've learned?

30:27 - Where can people find you online?

30:53 - Final thoughts

Our Guest Today:

●      Ken Marshall was our guest today.

Subscribe and Leave a 5-Star Review: https://pod.link/1496390646

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Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk about the impacts of inflation on businesses and give tips on approaching customer experience - being honest and knowing your product. We also discuss SaaS and how it is important to constantly communicate the value prop of the software and how it is saving time, money, and making money for the customer.

Episode Timeline

01:36 - Are you a coffee or tea drinker?

02:05 - Talking more about coffee

02:54 - How do PR pros ease some of the inflation and stock shortage fears

05:00 - Is there a way to message it in a more positive light?

07:34 - How can PR pros message their value for SaaS?

11:42 - Should there be a more flexible payment system for SaaS?

13:16 - How do you create great customer experience?

16:03 - Will there be more automation?

18:05 - Should There be experts within the PR department?

20:10 - How do you measure to see how your initiatives are doing?

23:47 - is it up to the Marketing Managers to create the core responsibilities?

25:05 - Dividing up core responsibilities for extra?

27:38 - What are some ways that PR pros can work with marketers?

31:24 - The PR industry has a messaging problem?

33:09 - How much more is PR and marketing jobs going to be blurring lines?

35:06 - Fun question: Where's the next place you are going to travel?

35:58 - Where can people find you online?

36:36 - Final thoughts

Our Guest Today:

·     Mauricio Osorio was our guest today.

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In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.

Episode Timeline

00:59 - Are you a coffee or tea drinker?

01:34 - Inflation and coffee

01:49 - Can you summarize your expertise?

02:35 - What are some effective ways of telling a story

03:30 - Should PR pros focus in on the multicultural aspect?

04:57 - How do PR pros make sure the story is the right fit?

06:01 - Should PR pros do multiple campaigns?

07:49 - How should PR pros pitch journalists?

09:46 - What tools should PR pros and should they avoid mass emailing?

11:14 - Should press releases have additional content?

12:21 - Add bullet points and helpful tips to the message?

12:57 - What has been some of the worst pitches you've gotten?

14:10 - Bad pitches goes into spam?

14:34 - Are there ways to avoid doing a bad pitch?

15:48 - Fun question: what story do you wish you would have written?

17:01 - Any other story highlights?

17:55 - Where can people find you online?

18:28 - Final thoughts

Our Guest Today:

·     Brianne Garrett was our guest today.

Subscribe and Leave a 5 Star Review: https://pod.link/1496390646

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This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!

Episode Timeline

·      00:56 - Are you a coffee or tea drinker?

·      01:09 - Are there any specific coffees that you like?

·      01:44 - Can you summarize your expertise to our listeners?

·      02:17 - What are the benefits of crafting a personal brand?

·      03:53 - How should someone craft their personal brand?

·      06:08 - The toughest questions are figuring out the "why?"

·      08:17 - Should you add the "why" to choosing social media platforms?

·      10:17 - Even podcasters, in the beginning, hate the sound of their voice.

·      11:00 - It's always the first time you start it buys you.

·      11:25 - What mistakes should people avoid with their personal brands?

·      13:32 - Just like podcasts, your personal brand should have a niche.

·      15:42 - Do you recommend any tools for content?

·      21:03 - Recommend Davinci Resolve free version.

·      22:37 - Subscription models

·      23:13 - Finding alternatives to Adobe suite.

·      24:43 - Should you create a persona for your personal brand?

·      28:16 - Nobody likes perfect characters, so you should not be perfect?

·      29:28 - Using Joseph Campbell's Hero's Journey.

·      34:56 - Discern when and how you should apologize.

·      37:11 - What do you think personal branding is going to look like in the next five years?

·      41:43 - Discussing Web3

·      42:12 - Being careful with cryptocurrency

·      43:11 - Fun question: If you had nothing to do all day, how would you relax?

·      45:33 - Where can people find you online?

·      46:02 - Final thoughts

Our Guest Today:

·     Christine Gritmon was our guest today.

Download Options:

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:

Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.  

Episode Timeline

·      01:06 - Are you a coffee or tea drinker?

·      02:26 - Can you summarize your expertise?

·      03:30 - Have we seen a change in the health and wellness industry?

·      04:59 - What messaging has been resonating with your target audience?

·      07:27 - The snake oil effect? 08:32 - It's all about the wording?

·      09:15 - What has been the most impactful content?

·      10:30 - Internal comms were in the limelight for the past two years?

·      11:56 - What have you seen for video content?

·      13:14 - Do you see a transition from links to quality content?

·      14:37 - Is this Google's way of combating low-quality content?

·      15:14 - How have events changed in your industry?

·      16:53 - Are you going to see events including LinkedIn audio?

·      18:56 - Social audio is a niche?

·      19:59 - Could healthcare brands use short or long videos?

·      20:55 - Fun question: If you could create a health and wellness company, what would you create?

·      23:17 - Where can people find you online?

·      23:31 - Final thoughts

Our Guest Today:

·     Pearson Brown was our guest today.

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!

Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.

Episode Timeline

·      [01:05] Are you a coffee or tea drinker?

·      [01:10] Any favorite brands?

·      [01:51] Can you summarize your expertise?

·      [02:36] Can you give a brief overview of what SEO is all about?

·      [03:59] Can you tell us the difference between UA and GA4?

·      [06:05] Does GA4 combine mobile and desktop searches?

·      [07:27] What has changed in SEO in the past year?

·      [09:56] Should PR pros start to care about video searches?

·      [12:17] Will Google separate searches into shorts and longs (video)?

·      [14:39] How can small businesses create effective strategies?

·      [13:25] How can PR pros be effective at link building?

·      [15:43] Should PR pros care about Google My Business pages?

·      [17:37] How has the slow elimination of cookies changed SEO?

·      [18:53] Could the blockchain help with tracking?

·      [19:49] What's your opinion on the other SEO companies?

·      [23:06] What is the future of SEO look like?

·      [23:56] Will SEO get more content based?

·      [25:51] If you could create a new way of doing SEO, what would it be?

·      [26:41] Where can people find you?

·      [27:31] Final thoughts

·     Eric Seropyan was our guest today.

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode.  

Key Takeaways:

- The state of retail in a post-COVID world

- Why content is still king

- The future of AI in online publishing

Episode Timeline:

1:45 Is retail normalizing post-COVID?

3:30 Did COVID unlock new possibilities for retail?

6:45 What topics are connecting with people at Retail Wire?

9:00 Affirmational content always does well

12:10 The role of AI in online publishing

14:00 Ad networks refuse to work with AI content

17:00 Content is still king

18:45 How to create a great pitch

21:00 Is the AI boom like the Dot Com boom?

23:30 Dominick's approach to thought leadership

This episode’s guest:

• Dominick Miserandino on LinkedIn

• RetailWire

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Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen:

Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses.

Episode Timeline

·      [01:10] Are you a coffee or tea drinker?

·      [01:25] Any specific kind of green tea?

·      [02:03] Can you summarize your expertise?

·      [03:05] How do PR pros create content without going crazy?

·      [04:47] Should PR pros split between longs and shorts (video)?

·      [06:13] Are we seeing Meta only chasing trends?

·      [09:11] How will this change affect brands?

·      [10:41] Is it good or bad that Meta is only chasing after TikTok?

·      [13:05] How should brands use shorts?

·      [14:39] How can small businesses create effective strategies?

·      [16:39] Should we be choosy on our content and platform?

·      [18:47] Pick and choose your trends.

·      [19:27] Could you share three important tips?

·      [22:09] Take a break and don’t silo yourself.

·      [22:58] What is going to shape the future of social media?

·      [24:41] The future will be shaped by the future generations?

·      [25:29] Fun question: If you could create a new social media persona, what would it be?

·      [27:22] What characters do you usually create in DnD?

·      [28:12] Where can people find you?

·      [28:37] Final thoughts

·     Jon-Stephen Stansel was our guest today.

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog posts

Episode Timeline

·      [01:20] Are you a coffee or tea drinker?

·      [01:35] Do you have any favorite teas?

·      [02:11] What is truck driver tea?

·      [02:33] Can you summarize your expertise?

·      [03:33] Should PR pros create blog posts in 2022?

·      [05:14] Where should businesses post their blog posts?

·      [06:40] Should you add different forms of content to your blog post?

·      [09:14] Are we going to see long-form and short-form blog posts?

·      [10:53] How do you get started writing a blog post?

·      [12:13] How important are email newsletters for brands?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:15] What type of content is the most engaging for email newsletters?

·      [16:35] What type of stats do you look at for email newsletters

·      [17:47] Are there any strategies for getting the highest open rates?

·      [19:20] Keep people curious?

·      [20:14] Will there be anything that replaces email newsletters or blog posts?

·      [21:46] What is your pet peeve when it comes to email newsletters?

·      [23:15] Do not be boring or unoriginal

·      [23:24] Fun question: What blog post do you wish you would have written?

·      [24:00] Where can people find you?

·      [24:27] Final thoughts

·     Momina was our guest today.

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In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:

Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:21] Is it espresso and tonic water?

·      [01:46] It’s an elevated Americano?

·      [02:01] Can you summarize your expertise?

·      [03:00] How has PR changed in the networking industry?

·      [04:54] Is there messaging for supply shortages?

·      [06:16] Adding graphics and timelines to your supply shortage messages?

·      [06:57] How do press releases differ from B2C and B2B?

·      [09:19] Technical vs. somewhat technical press releases?

·      [10:07] Do you have any useful tips for PR pros that are working in B2B space?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:05] Is part of it creating different forms of content?

·      [15:21] Empathy and participation for internal communications

·      [15:47] Do you think PR pros are spending more time on internal communications?

·      [17:08] Should PR agencies start to do internal communications?

·      [18:01] Is the great pivot still happening?

·      [18:58] Do some social networks work better for product launches?

·      [21:33] Should PR pros try to find the next trend?

·      [22:38] Fun question: What is one innovation you would like to see in the PR industry?

·      [24:04] Getting a more holistic metric?

·      [25:04] Final thoughts

·     Asees Singh was our guest today.

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It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:

Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California.

Show Notes

·      [01:25] Are you a coffee or tea drinker?

·      [01:58] Can you summarize your expertise?

·      [03:24] How has product marketing changed since the pandemic?

·      [05:32] How has inflation hurt SaaS industry?

·      [07:37] New way to charge customers?

·      [08:15] New way to message for the SaaS industry?

·      [09:19] Are we getting more creative in product marketing?

·      [11:44] The press release of content effect.

·      [12:29] Using a variety of different content and platforms for content marketing?

·      [14:02] Are we going to see more product marketers scale down products due to inflation?

·      [16:05] What’s going to be the future of product marketing?

·      [17:24] Fun question: If budget was unlimited what would you spend it on for product marketing?

·      [18:06] Final thoughts

·     Brandt Hill was our guest today.

Episode Length: 18:58

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In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author.

More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a portion to the breast cancer research and education, children with cancer, and her pending 501c3 called Luna's Light.

Show Notes

·      [01:20] Are you a coffee or tea drinker?

·      [01:30] Any favorite coffee creamers?

·      [01:51] Can you summarize your expertise?

·      [02:27] What is your writing process?

·      [04:24] How has your writing process changed for future books?

·      [05:57] How can they implement this in their own life?

·      [07:06] Do you have strategies to get book reviews?

·      [09:17] How did you write three books?

·      [13:32] Do you think writers should self-publish?

·      [16:00] Finding a platform built for indie authors?

·      [18:57] Learning through failure.

·      [19:38] Can you explain purpose over profit?

·      [24:20] How do you manage writing books and work on other projects?

·      [26:57] Fun question: What is one book you think everyone should read once?

·      [28:32] Final thoughts

·     Stephanie Solomon was our guest today.

Episode Length: 29:43

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In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing through mindful wellness and purposeful communication. The Whole Purpose creates customized wellness programs for corporations and hosts community wellness events, all driven by Kelly’s passion to help others live healthy lives.

Show Notes

·      [01:32] Are you a coffee or tea drinker?

·      [02:17] Can you summarize your expertise?

·      [03:24] How does wellness communication differ from traditional communication?

·      [04:08] How can PR pros implement this into their company?

·      [05:17] How can they implement this in their own life?

·      [05:59] Is wellness more difficult when many people are working from home?

·      [07:26] Does planned events help with wellness?

·      [09:09] How can PR pros persuade their companies to commit to wellness and wellness communication?

·      [10:00] Making events as accessible as possible?

·      [10:53] What are some tips for PR pros to start wellness communication?

·      [12:33] Having a healthy competition using Google and Apple health?

·      [13:54] Dogs and kids help with wellness.

·      [14:34] What is the future of PR when it includes wellness?

·      [22:05] Are there nonprofits that PR pros can work with for wellness initiatives?

·      [24:22] Fun question: If you could write a book about anything, what would you write?

·      [25:06] Final thoughts

·     Kelly Lam was our guest today.

Episode Length: 27:13

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In this week’s PR 360, we talk with Roberto Martinez, Founder of Braven Agency and a Google Coach, about coffee, digital transformation, Web 3.0., website optimization, and more. A little about Roberto:

Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is also Google’s California Digital Coach training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the city’s Entrepreneur in Residence (EIR). In 2022, he was appointed to the board of directors to the U.S. Hispanic Chamber of Commerce.

Show Notes

·      [01:14] Are you a coffee or tea drinker?

·      [02:16] Can you summarize your expertise?

·      [02:49] What are some things that affect SMB when it comes to marketing?

·      [04:22] Has digital transformation helped SMB?

·      [08:19] Are there any common mistakes PR pros make for B2B?

·      [08:19] Is short-form content popular because of short attention spans?

·      [10:45] Do you have any tips for small businesses?

·      [13:30] Should owners use their website and test it out like a customer?

·      [15:14] What should small businesses focus on for Web 3.0?

·      [18:59] What are some misunderstandings that small businesses make?

·      [20:53] Owners should focus on long-term plans/goals?

·      [22:24] What do you think the future of SMB will look like?

·      [24:32] Fun question: Since you’re a Google coach, what professional team would you like to coach?

·      [26:31] Final thoughts

·     Roberto Martinez was our guest today.

Episode Length: 27:45

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In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason:

Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies.

Show Notes

·      [01:42] Are you a coffee or tea drinker?

·      [02:38] Can you summarize your expertise?

·      [03:42] How has “transparency culture” affected the B2B industry?

·      [05:29] Are B2B companies doing more PR and marketing?

·      [07:56] Are there any common mistakes PR pros make for B2B?

·      [09:19] Is short-form content popular because of short attention spans?

·      [10:14] How long does it take for testing with a new client?

·      [13:20] How do PR pros go about staying the course when management does not see the vision?

·      [14:55] Do you have any formulas for marketing?

·      [20:14] How do you conduct a proper audit?

·      [22:03] How has social media affected B2B in the last few years?

·      [23:32] Is LinkedIn more important for B2B companies?

·      [25:16] Is there any content that B2B PR pros overlook?

·      [26:57] How will B2B change in the next five years?

·      [29:21] Fun question: What is one tool you would like to create for B2B PR pros?

·      [30:31] Final thoughts

·     Jason Bradwell was our guest today.

Episode Length: 31:22

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In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:

Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writing

 Show Notes

·      [01:05] Are you a coffee or tea drinker?

·      [01:57] Similar to ginger tea?

·      [02:22] Can you summarize your expertise?

·      [04:04] Why writing?

·      [05:30] Is it because you practice writing?

·      [06:04] How do you create good content?

·      [09:02] Is short-form content popular because of short attention spans?

·      [10:36] How can content specialists create interesting content and keep their clients engaged?

·      [13:26] Pallet cleanse your writing?

·      [14:47] How often do you experience writer’s block?

·      [16:22] How can PR pros improve their writing?

·      [19:38] Similarities between editing your writing and podcast

·      [20:26] What is content going to look like in 2023?

·      [22:08] The press release effect on content?

·      [23:26] Fun question: What was your favorite children’s book as a kid?

·      [26:05] Final thoughts

·     Sean Lawless was our guest today.

Episode Length: 27:05

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In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole:

Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newport Beach, CA, expanding her business and services across state lines. From foremost coastal and foothill properties in Orange County to the beautiful Texas Hill Country, she is renowned for her in-depth real estate knowledge, including demographics, market trends and timing, property sales, management and leasing.

Show Notes

·      [01:28] Are you a coffee or tea drinker?

·      [01:52] Can you summarize your expertise?

·      [03:02] How has COVID changed the real estate industry?

·      [03:51] Have real estate agents used 3D touring more?

·      [04:50] How have high inflation and interest rates affected the real estate industry?

·      [07:11] What are some highlights and challenges you face relocating?

·      [08:57] How did you navigate the pandemic while expanding your business?

·      [11:10] Is it different getting clients in Austin than in SoCal?

·      [13:15] Is there any major difference between Austin and SoCal?

·      [14:27] How are you utilizing social media?

·      [16:01] Being more authentic?

·      [16:49] Is there a social media platform that is better for real estate agents?

·      [17:45] What content works best for real estate agents?

·      [18:35] Are you breaking it down between short and long-form videos?

·      [19:40] Short attention spans.

·      [19:53] Fun question: What was your favorite room in your house?

·      [20:48] Final thoughts

·     Nicole Christopherson was our guest today.

Episode Length: 22:09

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Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.

Key Takeaways:

- The Six Ps of PR

- How Brad built his agency without a traditional background in PR

- The secrets to successful affiliate marketing

Episode Timeline:

2:20 The 2009 blog boom

4:30 Brad built the website he wanted to see

6:30 Well Spent could never happen in 2024

7:30 Is the counter-culture dead?

9:55 Harnessing the power of blog rolls

11:45 How COVID grew the affiliate market

13:30 How bigger publications warned up to affiliate posts

16:20 Building a brand people want to be part of

20:30 What Brad had to learn about the PR world

23:30 Where other agencies get it wrong

25:20 Brad's Six Ps of PR

27:20 The product that shocked Brad

This episode’s guest:

• Brad Bennett

• BDBCreative on LinkedIn

• BDBCreative on Instagram

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https://pod.link/1496390646

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In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan:

Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s represented include NBCUniversal (USA Network, Bravo, E!), PBS, and Lionsgate. He’s currently the Senior Director, Social Strategy for Paramount+ in international markets. Dan holds a Master of Arts degree in Advertising from The University of Texas at Austin and currently lives in Brooklyn, NY.

Show Notes

·      [01:06] Are you a coffee or tea drinker?

·      [01:28] Do you like drip coffee or espresso?

·      [02:05] Can you summarize your expertise?

·      [03:47] What is the current state of social media?

·      [03:31] What are some ways for PR pros to create stories?

·      [05:20] What have you learned from creating avid fans from Psych and Burn Notice?

·      [08:03] How would someone new go into catch up with everything?

·      [09:27] How can PR pros create that enthusiasm for their brand?

·      [12:10] Should PR pros create a social voice within their brand guidelines?

·      [13:46] Any other tips to create engagement?

·      [16:01] What should PR pros focus on when creating content in 2022?

·      [18:22] Look at videos from fans to get ideas?

·      [19:01] How do you fit social audio into the content strategy?

·      [22:20] What is next for social media?

·      [24:22] Fun question: What social network do you love to use personally?

·      [25:47] Final thoughts

·     Dan Quitério was our guest today.

Episode Length: 27:44

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In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha:

Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.

Show Notes

·      [01:16] Are you a coffee or tea drinker?

·      [01:28] Any favorite coffee brands?

·      [01:48] Can you summarize your expertise?

·      [02:36] What makes a good story for PR/Marketing?

·      [03:31] What are some ways for PR pros to create stories?

·      [04:40] Take you out of the story?

·      [05:06] What is some advice for creating stories?

·      [06:33] Should PR pros learn how to tell stories in different mediums?

·      [07:53] Is it better to network with different departments to try to push yourself?

·      [08:59] How should PR pros attach analytics to their storytelling?

·      [10:19] What is the “map?”

·      [11:25] We need real-time analytics for PR pros?

·      [11:42] How do you turn a customer from a fan into an advocate?

·      [14:18] PR pros are creating characters out of their brand?

·      [14:34] Is this generational?

·      [15:47] Fun question: What is your favorite dog breed?

·      [16:27] Final thoughts

·     Martha Garcia was our guest today.

Episode Length: 17:42

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In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole:

Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprises as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.

Show Notes

·      [01:01] Are you a coffee or tea drinker?

·      [01:14] Any favorite tea brands?

·      [01:32] Can you summarize your expertise?

·      [02:29] Can PR pros use the four keys of fun to create better strategies?

·      [03:54] Making it fun to get people’s attention?

·      [05:32] How has gamification changed since you help create it?

·      [07:34] What should devs and PR pros understand about the mobile space?

·      [11:14] How do we get better ad targeting?

·      [13:31] How can PR pros get more attention to their mobile games?

·      [17:52] How can PR pros avoid deceptive ads?

·      [24:11] Is the mobile space maturing because of AAA publishers getting into the space?

·      [29:27] Fun question: What mobile game would you like to make right now?

·      [31:18] Final thoughts

·     Nicole Lazzaro was our guest today.

Episode Length: 34:33

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In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama:

Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era.

Show Notes

·      [01:11] Are you a coffee or tea drinker?

·      [01:46] Can you summarize your expertise?

·      [02:26] What are some things PR pros need to know about video marketing?

·      [04:00] Are there ways for PR pros to generate user content?

·      [05:01] Is it more important for brands to create video content?

·      [06:27] How should PR pros create strategies around short-form and long-form video content?

·      [07:31] How do you create interesting content people want to watch?

·      [09:34] Are we going to be seeing more employee influencers??

·      [10:48] Are there any tips to pitch influencers?

·      [12:22] Will web3 impact influencer marketing?

·      [13:40] Will there be physical and virtual influencers in the future?

·      [14:21] Will virtual influencers be region-specific?

·      [15:21] Should PR pros focus on the community aspect?

·      [16:31] Will there be new analytics for virtual influencers?

·      [17:16] How should the brand go about implementing NFTs?

·      [18:30] Fun question: What did you want to be when you grow up?

·      [19:14] Final thoughts

·     Fama Ndiaye was our guest today.

Episode Length: 21:12

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In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie:

Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti, showcasing the effectiveness of marketing efforts. Her work is inclusive of General Market, Multicultural, and Global initiatives. Rosemarie is also a part-time lecturer at CSU Dominguez Hills, where she teaches Advertising Media Analysis and Advertising Strategy & Writing.

Show Notes

·      [01:15] Are you a coffee or tea drinker?

·      [01:30] Any favorite coffee brands?

·      [01:47] Can you summarize your expertise?

·      [03:38] What has changed in advertising?

·      [06:31] What should PR pros know about advertising?

·      [09:39] Should PR pros start spending some ad money on Web3?

·      [12:38] Is it about diversifying your ad spend?

·      [17:04] Should advertising and PR be combined?

·      [19:01] Are there any standards PR pros should be aware of?

·      [21:40] What is the future of ads?

·      [24:09] Fun question: If you could create an ad for your life, what would the message be?

·      [25:35] Final thoughts

·     Rosemarie Sanchez was our guest today.

Episode Length: 26:49

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On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face?

A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:26] What abnormal teas do you like?

·      [01:45] Can you summarize your expertise?

·      [02:56] What has been the biggest surprise for PR and small businesses?

·      [04:10] Are we seeing Press Releases going more digital?

·      [05:07] What are some skills PR pros need to succeed?

·      [06:26] Fewer brand awareness campaigns?

·      [07:36] awareness plus some type of trackable data?

·      [07:46] What are some pain points you are seeing from small businesses?

·      [10:12] How do you meet small business needs?

·      [12:06] How do PR pros find the right solutions?

·      [14:35] Collaboration is key?

·      [15:12] How do PR pros build the right stacks?

·      [15:18] What is the future of influencer marketing?

·      [16:39] Any advice for PR pros for networking?

·      [17:19] What is the future of small businesses?

·      [19:00] Any advice for people to get reviews?

·      [21:40] What new tech are you excited to see for small businesses?

·      [22:53] Fun question: What is one thing people do not know about you?

·      [23:43] Final thoughts

·     Joe Martin was our guest today.

Episode Length: 24:43

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On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:20] Any favorite coffee or tea brands?

·      [01:43] Can you summarize your expertise?

·      [02:16] What should PR pros know about organic reach in 2022?

·      [02:58] Are there any tips or advice for using organic reach with paid reach?

·      [03:46] When talking about collaboration is that with influencers or your team?

·      [04:58] How do you not keep yourself from being siloed?

·      [06:28] Can working with influencers help your organic and paid reach?

·      [07:11] Could you use employee influencers for organic reach?

·      [08:31] What has changed in influencer marketing?

·      [11:20] How do you find the right influencer?

·      [12:43] How do you start the collaboration process?

·      [14:12] How do you define a good influencer campaign?

·      [15:18] What is the future of influencer marketing?

·      [16:18] Is social audio going to be apart of organic reach?

·      [18:07] Would this be based on your industry, too?

·      [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?

·      [20:04] Favorite thing to bake?

·      [20:46] Final thoughts

·     Kaitlin Rodriguez was our guest today.

Episode Length: 21:58

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On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.

Show Notes

·      [01:26] Are you a coffee or tea drinker?

·      [01:49] Any favorite coffee or tea brands?

·      [02:35] Can you summarize your expertise?

·      [04:38] How popular is the podcast industry?

·      [09:44] What should brands know about starting a podcast?

·      [13:37] What should brands know about podcast ads?

·      [17:05] What’s the most important analytics for podcasting?

·      [20:07] How important is YouTube to podcasting?

·      [24:06] What’s your opinion on social audio?

·      [26:38] How do social audio and podcasting work together?

·      [29:09] What’s going to lead us to the next phase of podcasting?

·      [31:59] Podcasts and monetizing

·      [33:03] A mix of independent and branded podcasts.

·      [34:29] Fun question: If you could create a new podcast hosting site, what features would it have?

·      [36:48] Final thoughts

·     Dave Lee was our guest today.

Episode Length: 41:23

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We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.

Show Notes

·      [01:14] Are you a coffee or tea drinker?

·      [01:53] Can you summarize your expertise?

·      [03:09] How has crisis comms changed over the years?

·      [05:38] How do PR pros manage a crisis for a crowd?

·      [07:18] When is it the right time to comment on a customer’s complaint?

·      [09:23] Understand who you’re talking to first.

·      [10:05] Understand the situation first before name-calling.

·      [11:32] How can social media help in a time of crisis?

·      [13:36] How should companies deal with political issues?

·      [15:53] Can social audio help with managing a crisis?

·      [17:38] Should PR pros create an audio release with their press release?

·      [18:17] What are your thoughts on live streaming during a crisis?

·      [21:26] How can brands minimize their reputation hit during a crisis?

·      [23:39] Who will be the person to manage the accountability?

·      [25:43] Should brands use employee influencers for accountability?

·      [27:46] Can brands have an internal and external crisis at the same time?

·      [28:17] What crisis should PR pros be aware of for the future?

·      [30:13] Add inflation to the crisis list.

·      [31:39] Fun question: Who would you like to interview for your podcast?

·      [33:16] Final thoughts

·     Molly McPherson was our guest today.

Episode Length: 34:56

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We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:41] Can you summarize your expertise?

·      [03:15] How has crisis comm changed over the years?

·      [04:42] How does corporate crisis impact a company's reputation?

·      [05:55] Is there any way to de-escalate bad brand reputation?

·      [07:39] How should PR pros create a crisis plan in a post-pandemic world?

·      [09:05] Should you have a hard copy and a digital copy of a crisis plan?

·      [10:08] What are some key tips to successfully manage a crisis?

·      [11:17] Should we think of brand reputation and crisis management as yin and yang?

·      [12:51] How do PR pros manage a good reputation with their customers?

·      [14:14] Is there a way to minimize cancel culture during a crisis?

·      [16:16] How can PR pros manage the soft assets of brand reputation?

·      [18:07] Is there anything that PR pros should avoid when talking about brand reputation?

·      [20:14] How do you skirt the line between telling the truth and company’s secret?

·      [21:58] How can PR pros repair trust?

·      [23:28] Should PR pros add cancel culture to their crisis plan?

·      [25:07] What’s the future of brand reputation?

·      [27:21] Do you think there will be any impact with Web3?

·      [28:48] Fun question: What strategies would you like done away within crisis comm?

·      [30:00] Final thoughts

·     Bill Coletti was our guest today.

Episode Length: 31:01

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Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.

Key Takeaways:

- How to get into PR out of college

- How to write a great pitch

- How to create media lists

Episode Timeline:

2:00 The perks of working for Taco Bell

4:05 How to get a job in PR right out of college

6:45 The importance of writing in PR

7:40 A journalist's take on pitches

10:40 The importance of finding a mentor

12:30 Media lists are all about quality

13:30 AI and the future of PR

15:00 Kailie's feature in the Daily Pilot

18:00 How to redirect clients

20:45 Kailie's family ties to Grocery Outlet

24:15 Tod's love of Grocery Outlet chicken

This episode’s guest:

• Kailie Fagen on LinkedIn

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!

Show Notes

·      [01:20] Are you a coffee or tea drinker?

·      [01:27] Any specific chia brands?

·      [01:55] Can you summarize your expertise?

·      [02:59] How can brands invest in customer experience?

·      [05:12] Can brands overinvest in customer experience?

·      [07:16] Have PR pros created the best customer experience?

·      [08:29] How can Web3 fit in with the customer experience?

·      [09:49] Can Web3 and Web2 work in conjunction?

·      [10:29] What is required for investors to build a strong community?

·      [13:30] How transparent should PR pros be?

·      [18:24] How can PR pros build a customer experience advisory board?

·      [21:32] We’re talking about a customer representative board?

·      [21:51] How do you manage cancel culture with customer experience?

·      [25:05] Can AI bots help with customer experience?

·      [26:58] Fun question: What is the most surprising feature from social media?

·      [27:33] Final thoughts

·     Evan Hamilton was our guest today.

Episode Length: 29:05

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We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her.

Show Notes

·      [01:24] Are you a coffee or tea drinker?

·      [01:37] Any specific tea brands?

·      [01:59] Can you summarize your expertise?

·      [03:31] How can freelancers show off their expertise on social media?

·      [04:54] Find the right social network to show off your work.

·      [05:42] How is Upwork taking the lead in the freelance industry?

·      [07:16] Have you seen better conversion rates on TikTok?

·      [08:22] Have you seen better organic reach on TikTok?

·      [08:46] Is social audio in the content strategy?

·      [09:38] What is your opinion on Clubhouse?

·      [11:09] What is your advice for struggling social media managers?

·      [12:51] Need a “bucket” system for social media content?

·      [14:20] What features would you like social media companies to implement?

·      [15:56] What is the future of social media?

·      [16:51] What do you think of Web3?

·      [17:40] Is the community aspect of Web3 something PR pros should continue to focus on?

·      [18:27] Are we going to see more brands doing live streaming?

·      [19:57] Fun question: What is the most surprising feature from social media?

·      [21:04] Final thoughts

·     Kirsten Agnello-Dean was our guest today.

Episode Length: 22:00

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.

Show Notes

·      [01:08] Are you a coffee or tea drinker?

·      [01:40] Can you summarize your expertise?

·      [02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?

·      [03:32] How can brands use Twitter Spaces Effectively?

·      [04:54] Should brands use their employee influencers for their Twitter Spaces?

·      [05:50] Are we going to see more social audio content from brands?

·      [06:35] Are there better social media platforms for authors?

·      [07:14] Is there a way to use Clubhouse well?

·      [08:02] How can B2B companies use these features?

·      [09:01] Is written content still important?

·      [10:26] Blog posts and podcasts are evergreen content.

·      [11:19] What are your thoughts on Web3?

·      [12:22] Are there any ways to implement some of Web3?

·      [13:35] Are we going to see a return of physical events?

·      [15:25] Or are we going to see a more hybrid approach?

·      [16:40] Doing live stream events requires a different approach for PR pros?

·      [18:12] Quality of quantity?

·      [18:48] Could PR pros use a mixture of short-form and long-form content to answer questions?

·      [19:57] Ways of using short-form and long-form content.

·      [20:11] Fun question: What is one feature you would like Twitter to implement?

·      [22:14] Thoughts on Twitter downvote.

·      [23:02] Final thoughts

·     Michelle Garrett was our guest today.

Episode Length: 24:13

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We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.

Show Notes

·      [00:46] Are you a coffee or tea drinker?

·      [01:28] What are your favorite tea brands?

·      [02:00] Can you summarize your expertise?

·      [06:28] How has marketing changed for books?

·      [08:54] What have you found to be the best marketing for books?

·      [10:26] Are there any good practices to getting people to review your book?

·      [13:39] Are there better social media platforms for authors?

·      [17:17] Should we be using Shorts (video) for quick answers?

·      [19:29] Are we going to see a return to book signings at book stores?

·      [22:40] Are book signings going to become book experiences?

·      [24:26] Using NFTs and Web3 to create a community?

·      [25:54] Experimenting with Web3

·      [27:24] Is Web3 and subscription models helping self-publishing authors?

·      [28:41] Any new trends coming from the book publishing industry?

·      [30:05] Fun question: If you could be any character from any book, what character would you be?

·      [31:24] Final thoughts

·     Shana Bull was our guest today.

Episode Length: 33:38

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We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.

Show Notes

·      [01:18] Since we’ve spoken, have you tried any new coffee?

·      [04:29] Can you summarize your expertise?

·      [11:56] Why Clubhouse is not as good as podcasts.

·      [13:24] What Clubhouse needed to do to keep being popular.

·      [15:06] Why Clubhouse needed to look at the Twitch model.

·      [16:33] Could social audio be good for specific industries?

·      [18:04] How are businesses going to pivot if Twitter launches the down vote feature?

·      [18:56] How can brands adjust to live streaming and Tiktok?

·      [23:56] What’s your opinion on Web3?

·      [28:45] Discussing NFTs

·      [31:09] How some industry could use NFTs?

·      [32:06] What are some simple changes our listeners can make to their outbound communications?

·      [35:36] Where do you see social media going in the next five years?

·      [42:03] Fun question: If you could create a new digital art, what would it be?

·      [42:41] Final thoughts

·     Neal Schaffer was our guest today.

Episode Length: 44:57

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.

Show Notes

·      [01:02] Are you a coffee or tea drinker?

·      [01:27] Can you summarize your expertise?

·      [02:21] What is the benefit of being proactive in client and media relations?

·      [03:27] Do you have any advice for being proactive?

·      [04:35] What is beneficial for you and your client addressing key issues?

·      [05:33] Can you overreact to an issue?

·      [06:58] Basically have the discernment to know what to do?

·      [07:32] Why is taking longer than 48 hours send a subtle message that you don’t prioritize your media client?

·      [08:54] How do PR pros remind themselves about replying to the media?

·      [10:01] What are your thoughts about setting reasonable expectations?

·      [11:20] What are common mistakes PR pros make?

·      [13:00] What are some simple changes our listeners can make to their outbound communications?

·      [14:25] Why is it important to go the extra mile?

·      [15:26] What’s the future of media relations?

·      [17:19] How can PR pros tackle misinformation?

·      [18:54] Fun question: If you could create a virtual assistant for PR pros, what features would it have?

·      [19:14] Final thoughts

·      Justin Goldstein was our guest today. Learn more about Press Record Communications.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.

Show Notes

·      [01:38] Are you a coffee or tea drinker?

·      [01:47] Can you summarize your expertise?

·      [03:33] Why did you decide to pursue a career in PR?

·      [05:32] Do you have any tips for PR pros in using TikTok?

·      [10:22] Have you seen a boon all year round with Esports?

·      [11:06] Have you seen differences in the way they consume content in regards to generation?

·      [12:52] Do you intend to use NFTs?

·      [13:57] Do you have any tips for PR pro on how to create video content?

·      [16:31] How do you keep everything straight with content management?

·      [18:16] Will you utilize social audio and podcasts?

·      [19:25] What’s in store for the future of content creation?

·      [21:25] Fun question: If you could be a NHL pro player for the Ducks, what position would you play?

·      [22:26] Final thoughts

·      Adam Brady was our guest today. Learn more about Anaheim Ducks.

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We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.

Show Notes

·      [01:05] Are you a coffee or tea drinker?

·      [01:32] Can you summarize your expertise?

·      [02:51] Why did you decide to pursue a career in PR?

·      [04:09] What is GRC’s Tiger Team?

·      [05:14] What is your role in the Tiger Team?

·      [06:11] Why is it important to give back to your community?

·      [09:37] Have you seen any positive impact with your employees of Tiger Team?

·      [10:35] Is Tiger Team going to try out anything new?

·      [11:51] Have you seen any PR agency try to emulate Tiger Team?

·      [12:39] Final thoughts

·      Melinda Pham was our guest today. Learn more about Global Results Communications.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.

Show Notes

·      [00:56] Are you a coffee or tea drinker?

·      [01:35] Can you summarize your expertise?

·      [03:03] What do startups miss when it comes to marketing their products?

·      [05:38] Where do you find the equilibrium in marketing?

·      [10:18] How have product announcements changed since 2020?

·      [12:56] It sounds like sustainable marketing?

·      [16:12] Do you see business getting into podcasting in 2022?

·      [19:55] What’s your take on drop-in/drop-out audio?

·      [22:08] Is it getting hard for PR pros to produce content?

·      [25:26] How can engineer marketing, sustainability marketing, and employee influencer all come together?

·      [27:52] We are seeing a new way of marketing?

·      [28:30] Fun question: What product would you like a company to make?

·      [29:30] Final thoughts

·      Corey Haines was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:32] Can you summarize your expertise?

·      [04:03] What have been the bigger themes in brand credibility?

·      [07:03] How can brands avoid that credibility hit?

·      [09:30] How do brands stay on top of everything and keep a good standing online?

·      [12:47] What’s going to be the biggest threat to credibility?

·      [15:48] Is there any way for brands to avoid cancel culture?

·      [18:14] Is social good and cancel culture leading us into a more neutral stance?

·      [20:08] Should PR pros create a credibility plan?

·      [29:42] Do you have any other tips for brands to keep their credibility good?

·      [33:31] Fun question: If you could create a tool to make brand credibility easy, what features would it have?

·      [37:04] Final thoughts

·      Brian Hart was our guest today. Learn more about Flackable.

Thanks so much for tuning in. Join us again next week for another episode!

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Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024.

Key Takeaways:

- Trust and relationships are essential in PR

- Managing a remote work culture

- Grace's new role as CEO

Episode Timeline:

1:50    Grace's transition from President to CEO

3:20     Lessons Grace has learned in her new position

5:00    Building trust with clients and team members

6:40    Caliber's expertise in fintech and insurtech PR

9:45    Leadership skills for success in 2024

11:00  The importance of staying on top of trends

12:30 Managing a remote work culture

15:00 Remote workers need to interact with everyone on the team

17:00 The Caliber College of Public Relations

20:00 Grace's thought leadership philosophy

This episode’s guest:

• Grace Keith Rodriguez on LinkedIn

• Caliber on LinkedIn

• Caliber’s website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Hosted on Acast. See acast.com/privacy for more information.

We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.

Show Notes

      [00:42] Are you a coffee or tea drinker?

      [01:19] Can you summarize your expertise?

      [02:20] AI seems to become more and more important for PR pros and marketers?

      [03:55] When you say, “language,” does that mean something like JavaScript?

      [05:15] How can PR pros effectively use AI?

      [08:04] It’s automation with oversight?

      [09:58] Is the reason to use AI content because SEO is getting more difficult?

      [11:39] What content is going to be popular in 2022?

      [12:49] Are we going to see less written content?

      [14:04] What’s your opinion about the new audio channels?

      [15:21] What content is going to be successful in 2022?

      [17:13] Fun question: If you could create a fun personality for AI, what would it be?

      [18:19] Final thoughts

      [18:53] What excites you about the future of AI?

• John Cass was our guest today. Learn more about AIContentGen Inc.

• Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you!

Show Notes

      [00:56] Are you a coffee or tea drinker?

      [01:49] What’s the best coffee drinker you’ve tasted?

      [04:28] Businesses should only weigh in on non-controversial topics?

      [07:53] How do you see businesses incorporating podcasting into their marketing plan?

      [10:53] Where do you think the drop-in/drop-out audio is going?

      [12:13] Twitter spaces could be a new version of AMA’s?

      [12:46] Do you think Twitter Spaces will last longer than?

      [16:36] Do you have any tips for small businesses to understand Twitter?

      [21:07] Do you think written word content is dying?

      [25:41] If you could create a parody Twitter account, what would it be?

      [27:52] Final thoughts

• Tyllah was our guest today. Learn more about Touched by Ty.

• Thank you for tuning in! Join us again next week for another episode!

• Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
• If you enjoyed this episode, leave us a review!

• If you want to get involved, leave us a comment!
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