PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
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PR for a Changing World TaleSplash's Amy Jackson
Episode 246
Wednesday, October 16, 2024 • Duration 22:58
Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.
Key Takeaways:
- Using the tech stack to help clients
- How companies can prepare for their 'PR moment'
- Navigating changes in the media landscape
Episode Timeline:
1:30 PR in a changing world
2:00 TaleSplash's mission and client focus
3:45 The impact of social media on PR
8:00 Leveraging the modern tech stack in PR
10:45 Navigating changes in traditional news outlets
13:00 The rise of affiliate marketing in PR
13:50 The Potato Farmer story
16:30 How organizations can prepare for their "PR moment"
Getting to Mars and the Advent of Bluetooth with Tech Pioneer Mike Wehrs
Episode 245
Wednesday, October 9, 2024 • Duration 39:00
Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.
Key Takeaways:
- The role of barcodes in global trade
- Mike's role in the advent of Bluetooth technology
- The future of space travel
Episode Timeline:
1:00The most fascinating thing happening in space exploration
From Whale Training to Press Releases with SeaWorld's Chuck Cureau
Episode 236
Wednesday, August 7, 2024 • Duration 33:09
Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences.
Key Takeaways:
- Chuck's journey from marine mammal trainer to the PR office
- The art of speaking to large audiences
- How to communicate an environmental message
Episode Timeline:
1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio
4:45 How Chuck changed careers from a marine mammal trainer to a PR pro
7:30 Chuck started in PR at the San Antonio Zoo
9:45 Chuck’s early PR lessons
11:15 SeaWorld's 60th-anniversary campaign
15:30 Communicating SeaWorld's sustainability and rescue mission
Tips for Creating Engaging Holiday Season Content with Content Marketing Expert Rosemary Egbo
Episode 146
Wednesday, November 9, 2022 • Duration 33:05
In This Episode…
If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging.
Key Takeaways:
· How to create content for the holiday season
· The importance of using platforms like TikTok and Instagram Live
· The value of employee generated content
· How to create a content calendar
Episode Timeline
· 01:09 - Are you a coffee or tea drinker?
· 01:16 - Any favorite teas?
· 01:32 - Can you summarize your expertise?
· 02:46 - Do brands have to start their holiday calendar early?
· 05:22 - Are there any keys tips for creating content for the holiday season?
· 08:17 - Are there any key tips for using Twitter effectively?
· 10:41 - How often should brands use Twitter Spaces?
· 17:37 - Is video king this year for the holiday season?
· 19:56 - Are there any new trends this holiday season that brands need to consider?
· 24:38 - Fun question: What is your favorite holiday?
· 27:10 - Where can people find you online?
· 29:18 - Final thoughts
Using Storytelling to Position Yourself as a Thought Leader with Branding Expert Vivienne Okafor
Episode 145
Wednesday, November 2, 2022 • Duration 29:20
In This Episode…
Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online.
Key Takeaways:
· How the ability to pivot can help businesses adapt and succeed
· The importance of mapping out a story before writing it
· The major role patience plays in determining the foundational elements of a cohesive message
Episode Timeline
· 01:13 - Are you a coffee or tea drinker?
· 01:31 - Do you like a specific brand of matcha?
· 02:08 - Can you summarize your expertise?
· 03:18 - What is the most important takeaway when crafting your story?
· 05:31 - How should entrepreneurs figure out the why?
· 07:05 - Is it helpful for entrepreneurs to write a press release about themselves?
· 08:22 - Is it easier or harder for entrepreneurs to tell their story?
· 09:52 - Talking about creating an impactful story
· 11:02 - What are the common struggles that entrepreneurs face when building their brand?
· 13:20 - Are we oversimplifying content?
· 15:15 - Is there anything people should know before starting their entrepreneur journey?
Why Building Relationships with Your Community Is Key to Navigating Leaks: An Interview with Andrew McCrea
Episode 144
Wednesday, October 26, 2022 • Duration 29:07
In This Episode…
Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.
Key Takeaways:
· How the gaming industry has been affected by leaks
· How leaks are unavoidable
· The importance of having a plan in place to address leaks
· The importance of transparency in resolving a leak
Episode Timeline
· 01:02 - Are you a coffee or tea drinker?
· 01:25 - Inflation has hit the coffee market
· 01:33 - Can you explain your expertise to our listeners?
· 02:44 - How can PR pros curb leaks from happening?
· 06:37 - Should game developers and publishers go the 'Skate" route of messaging about the game's development?
· 10:43 - Should game developers or publishers do educational content around game development?
· 12:58 - Should employee relations be just as important in curbing leaks as cybersecurity?
· 15:11 - What are the negative side effects of leaks?
· 17:41 - Should there be a plan for leaks?
· 19:34 - Should there be a tiered plan for communicating to your audience based on the impact of the leak?
Why Trust is Key with Content Marketing Expert Robert Rose
Episode 143
Wednesday, October 19, 2022 • Duration 32:43
In This Episode…
In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being trustworthy and meaningful when sharing content, which is key to driving value to a brand.
Key Takeaways:
-The importance of storytelling in marketing
-How PR has lost its way in recent years
-The shift from brand storytelling to content distribution
-How this has caused PR to become less effective
-The opportunity for corporate storytellers to create a deeper level of trust with audiences
-The difficulties brands face in maintaining trust with consumers
-The importance of transparency and owning up to mistakes
-The role of headlines and video in marketing
Episode Timeline
01:13 - Are you a coffee or tea drinker?
01:26 - Any favorite coffee brands?
02:33 - Can you summarize your expertise?
04:47 - What have you learned from advising over 500 companies?
06:08 - Why has PR shifted from brand storyteller to journalist?
09:13 - Is this shift because the journalism industry going bankrupt?
11:21 - Should the journalism industry embrace "yesterday's news?"
14:31 - Are PR pros always chasing trust?
Creating the Best SEO Strategy for B2C and B2B Companies with Ken Marshall
Episode 142
Wednesday, October 12, 2022 • Duration 31:44
In This Episode…
In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most effective SEO strategies, Ken notes, are those that focus on content, on-page SEO, off-page SEO, and the competitive landscape, while technical aspects, such as website speed and mobile friendliness, are also important factors in ranking well on search engines.
Episode Timeline
01:13 - Are you a coffee or tea drinker?
01:25 - Talking about Oregon Coffee
01:54 - Can you summarize your expertise?
03:03 - How do you do effective SEO?
05:00 - How should PR pros prepare for GA4 and Google Ranking Video Content?
06:34 - What have you found to be the most effective strategies for SEO?
09:43 - Should part of the SEO Strategy have a Video Search?
11:37 - Should PR pros take a holistic approach to SEO strategies?
13:53 - Test your site on yourself, friends and family?
15:40 - What are some ways businesses can use the LinkedIn Demand Generator?
17:53 - Talking about LinkedIn etiquette.
19:15 - Simple trick to know when someone is using an automated system.
20:25 - How to be effective at generating leads on LinkedIn?
22:07 - Niche or start small first, then grow?
How to Create Inbound and OutBound Messaging for Your Customers with Mauricio Osorio
Episode 141
Wednesday, October 5, 2022 • Duration 39:09
In This Episode…
Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk about the impacts of inflation on businesses and give tips on approaching customer experience - being honest and knowing your product. We also discuss SaaS and how it is important to constantly communicate the value prop of the software and how it is saving time, money, and making money for the customer.
Episode Timeline
01:36 - Are you a coffee or tea drinker?
02:05 - Talking more about coffee
02:54 - How do PR pros ease some of the inflation and stock shortage fears
05:00 - Is there a way to message it in a more positive light?
07:34 - How can PR pros message their value for SaaS?
11:42 - Should there be a more flexible payment system for SaaS?
13:16 - How do you create great customer experience?
16:03 - Will there be more automation?
18:05 - Should There be experts within the PR department?
20:10 - How do you measure to see how your initiatives are doing?
23:47 - is it up to the Marketing Managers to create the core responsibilities?
25:05 - Dividing up core responsibilities for extra?
27:38 - What are some ways that PR pros can work with marketers?
31:24 - The PR industry has a messaging problem?
The Importance of Effective Storytelling with Brianne Garrett
Episode 140
Wednesday, September 28, 2022 • Duration 19:21
In This Episode…
In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.
Episode Timeline
00:59 - Are you a coffee or tea drinker?
01:34 - Inflation and coffee
01:49 - Can you summarize your expertise?
02:35 - What are some effective ways of telling a story
03:30 - Should PR pros focus in on the multicultural aspect?
04:57 - How do PR pros make sure the story is the right fit?
06:01 - Should PR pros do multiple campaigns?
07:49 - How should PR pros pitch journalists?
09:46 - What tools should PR pros and should they avoid mass emailing?
11:14 - Should press releases have additional content?
12:21 - Add bullet points and helpful tips to the message?
12:57 - What has been some of the worst pitches you've gotten?
14:10 - Bad pitches goes into spam?
14:34 - Are there ways to avoid doing a bad pitch?
