Explore every episode of the podcast Good Enough Isn't
| Title | Pub. Date | Duration | |
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| If the Code Isn't There, It Doesn't Exist: Mike Barton on Accessibility as an AI Visibility Problem | 06 Oct 2026 | 00:35:13 | |
Featuring Mike Barton, VP of Corporate Communication & Content Marketing of AudioEye, with hosts Brad Stephenson and Mike Rubino
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| Nobody Wants a Corporate Doctor: Jim Evanger on Scaling Multi-Location Healthcare | 22 Sep 2026 | 01:04:33 | |
Nobody Wants a Corporate Doctor: Jim Evanger on Scaling Multi-Location Healthcare Featuring Jim Evanger, CEO and President of Foundation Partners Group, with hosts Brad Stephenson and Patrick Patterson Episode Summary Four out of five healthcare providers now work for a larger organization, and patients still say they don't want to go to a corporate practice. Jim Evanger has spent his career inside that tension, leading multi-location dental, orthopedic, sleep disorder, and behavioral health businesses as CEO or executive chairman. A few months into his role as CEO and President of Foundation Partners Group, which runs hundreds of end-of-life care locations, he sees the same pattern: the company is national, and every family experiences it as local. Brad Stephenson and Patrick Patterson press Jim on how that works day to day. He lays out his "support center light" model, where finance, HR, IT, and enterprise marketing like PPC, SEO, and AI search sit centrally, while reviews, referral networks, and community presence stay with the people closest to the patient. He walks through a KPI dashboard that tracks every step from first inquiry to paid claim, explains why higher deductibles are turning patients into comparison shoppers, and describes the red "I need help now" homepage button that grew his orthopedic funnel almost overnight. The back half turns to expansion. Jim explains why he favors acquisition over de novo growth in healthcare, and why buying practices to rack and stack EBITDA without vetting the providers is a mistake he won't repeat. He shares how to "create the hero" when a beloved doctor retires, and makes the case for clustering locations in one market, down to the river or freeway patients won't cross for care. He closes on summit night on Kilimanjaro, climbed on a broken foot, and the extra gear it proved he has. What You'll Learn
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| Intent Is the New Code: Artem Koren on Why the Next 100 Years Belong to Communicators, Not Engineers | 08 Sep 2026 | 01:02:28 | |
Intent Is the New Code: Artem Koren on Why the Next 100 Years Belong to Communicators, Not Engineers Featuring Artem Koren, Co-Founder and Chief Product Officer of Sembly AI, with hosts Myles Biggs and Patrick Patterson Episode Summary AI is great at information. It still can't meet you for coffee. That tension sits at the center of this conversation with Artem Koren, whose path to Sembly AI runs through a childhood chess obsession, a management consulting exit, a too-early 2009 machine learning startup, and a 2019 moment in his uncle's spare room when a transformer running on a single GPU summarized a news article and convinced him the technology had finally arrived. Myles Biggs and Patrick Patterson dig into what changed between that moment and now. Artem argues the last century of progress belonged to STEM and the next belongs to whoever can shape intent most sharply, information technology giving way to what he calls intent technology. They trace what that means for a team of skilled engineers who couldn't make the leap to large language models on their first attempt, why the flawless investment-bank PowerPoint was always a trust signal rather than the point, and what happens to that signal once anyone can generate a polished deck in minutes. The back half turns to Sembly itself. Artem walks through Sembly 3.0 and the new Studio product, where meetings become just one data source among many and the real interface is a stated intent: name the client, name the goal, get back a branded, sourced, client-ready deck or document. He closes on the career pyramid reshaping into something closer to medicine, junior work still needed but the middle thinning, and why taste and judgment stay human longer than most people expect. What You'll Learn
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| AI Search and Student Enrollment: Steph Gallo on Closing Higher Ed's Visibility Gap | 11 Aug 2026 | 00:46:50 | |
AI Search and Student Enrollment: Steph Gallo on Closing Higher Ed's Visibility Gap Episode Summary Google didn't change the rules. Students did. That's the premise behind this conversation with Steph Gallo, who brings three decades of marketing and brand development across healthcare, CPG, manufacturing, and higher education to a problem every enrollment marketer is now facing: prospective students are doing the bulk of their research before they ever touch your website, and most of that research is happening inside LLMs, on Reddit, and in third-party content that schools have never invested in. Brad Stephenson and Stacey Heubeck join Steph to unpack what that shift actually demands. They dig into the 59-point gap between branded and non-branded AI visibility, why schools show up fine when someone searches their name and vanish in program comparison questions, and how to make the case to a CFO who only wants to talk about last-click cost per enrollment. Steph gets specific about the internal work required, including the case she made to compliance and academics for publishing tuition, financial aid detail, and certification information that institutions have historically kept behind an admissions conversation. The back half turns operational. Stacey breaks down SEO versus GEO in plain terms and names the three metrics her team actually tracks. Brad walks through where paid and organic overlap turns into waste, and how a holdout test surfaces it without tanking performance. Steph closes on first-party data, the 90-day learning curve on value-based bidding, and why so many marketers abandon ship two weeks in. This one is built for career education and higher ed marketing leaders, but the playbook travels to any category where the buying decision starts long before the site visit. What You'll Learn
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| Awesome at boring: the unglamorous habits that fund real growth, with Jon Morris | 28 Jul 2026 | 00:58:02 | |
Episode summary Most marketing leaders can walk into a room and defend their channels, their campaigns, and their creative. Far fewer can walk into the CFO's office and defend their budget in the language that office actually speaks. In this episode, Jon Morris makes the case that this gap is the single biggest thing holding marketing leaders back, and he hands over the benchmarks and mental models to close it. Jon turned a $10,000 business plan prize into Rise Interactive, one of the largest independent digital marketing agencies in the world, at nearly $40 million in revenue and a nine time Inc. 5000 run, before an impressive exit. He now runs Fiscal Advocate and Engine BI, building the financial infrastructure marketing organizations too often fly blind without. The heart of the conversation is a simple, uncomfortable truth: you will not grow faster than your competition if you spend less on sales and marketing as a percentage of revenue than they do. Jon lays out the benchmarks he coaches leaders to, walks through the only three ways to actually grow revenue, and explains why marketing that can't connect to one of those levers has a short shelf life. He also gets into "difficult is good," his framework for finding a real differentiator and then investing behind it until it becomes a moat, including the two question test that exposes whether your "we're data driven" positioning means anything at all. Threaded through it all is Jon's philosophy of being "awesome at boring," the process discipline and data driven management that compound quietly over years, and a grounded take on AI: not a replacement for marketers, but a multiplier for the ones who bring human taste, judgment, and orchestration to the tools. For any marketing leader or founder trying to fund growth, prove impact, and build enterprise value rather than just revenue, this one is a masterclass.
Jon Morris is the founder of Rise Interactive, which he grew from a $10,000 business plan prize into one of the largest independent digital marketing agencies in the world, reaching nearly $40 million in revenue, around 250 people, and nine appearances on the Inc. 5000 before its acquisition. He stepped down as CEO in March 2020. Today he is the founder and CEO of Fiscal Advocate and Engine BI, where he functions as an outsourced finance department and data infrastructure partner for marketing agencies and services businesses, helping leaders make better decisions with better numbers. A self described student of business and champion of being "awesome at boring," Jon is a frequent voice on agency economics, growth strategy, and the financial side of marketing leadership.
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| Irreplaceably Human: What Cannes Lions 2026 Means for Creative, AI, and Marketing | 15 Jul 2026 | 00:38:04 | |
Featuring: Patrick Patterson (CEO, LE), Howard Diamond (CRO), and Pat Van Gorder (Chief Partnerships Officer) of Level Agency Host: Myles Biggs
Level sent three leaders, CEO Patrick Patterson, CRO Howard Diamond, and Chief Partnerships Officer Pat Van Gorder, to Cannes Lions this year, and this episode is their debrief. Rather than a straight recap of the world's biggest creativity festival, the conversation centers on a question every marketing leader is quietly asking right now: as AI absorbs more of the work, what actually stays human, and what does that mean for how brands should be building their teams, their agency relationships, and their creative? The panel keeps returning to one phrase: irreplaceably human. It surfaced constantly at Cannes this year as agencies, brands, and platforms all tried to name what AI genuinely cannot replicate: taste, judgment, curiosity, and one-to-one connection. The group unpacks the split they saw play out at the festival itself, a creative side focused on craft and human insight, and a media and technology side focused on scale and automation, and argues the two are only getting more valuable when they're built together rather than treated as separate disciplines. From there the conversation turns practical. The panel discusses why creative is becoming the clearest competitive differentiator in a market where every brand has access to similar AI tooling, how client conversations about AI have shifted in six months from "are you using it" to "how are you proving ROI with it," and why award-winning creative work correlates with measurable business outcomes rather than existing as a vanity exercise. They also make the case for indie and scaled independent agencies having a real moment at Cannes this year, not just attending, but presenting, partnering, and winning.
Patrick Patterson is CEO of Level Agency, where he leads the agency's overall strategy and its approach to applying AI across marketing operations and client work. Howard Diamond is Chief Revenue Officer at Level Agency, leading the agency's sales and client growth strategy. Pat Van Gorder is Chief Partnerships Officer at Level Agency, leading the agency's strategic partnerships across technology, media, and platform relationships.
If you enjoyed this episode, subscribe to Good Enough Isn't wherever you get your podcasts, share it with a colleague who's thinking about creative and AI, and leave a rating and review. It helps more marketing leaders find the show About the Show
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| The Power of Story: What AI Can't Replace | 01 Jul 2026 | 00:49:47 | |
The Power of Story: What AI Can't Replace Episode Summary In a world where AI can generate content on demand, the ability to tell a genuine, human story has never mattered more. LaQuita Cleare, founder of Clear Communication Academy and a communication coach who has worked with leaders across more than 50 countries, joins Myles and Patrick to make the case that storytelling has moved from important to essential. The conversation opens with a sharp observation: AI has leveled the playing field on information, which means the only thing that separates a forgettable leader from a memorable one is the stories they tell and how well they tell them. LaQuita traces her path from an eight-year-old rejection outside a Chicago theater workshop all the way through years in Hollywood as an actress and producer, and explains how those experiences shaped the framework she now teaches executives. She unpacks what she calls the Engagement Code, connection plus content plus delivery equals engagement, and walks through why most leaders skip the connection piece entirely and wonder why their teams, prospects, and audiences are not moved. The Hollywood analogy runs throughout: leaders who do not know who they are outside of their title cannot tell a compelling story, and audiences can feel that immediately. The episode closes with a nuanced take on AI in the storytelling space. LaQuita draws a clear line between using AI as a ghostwriter (reductive, often damaging) and using it as a thought partner to mine your own experiences and find the stories worth telling (genuinely powerful). Patrick shares how he extracted years of meeting transcripts to surface the stories he was already telling without realizing it, and LaQuita ties it all back to what AI cannot replace: presence, authenticity, and the willingness to fully commit to your own story. What You'll Learn
Featured Guest LaQuita Cleare is the founder of Clear Communication Academy and the creator of the Engagement Code framework. She has coached CEOs, politicians, royal families, and Fortune 500 leaders on the stages and in the boardrooms of more than 50 countries. Before building her academy, LaQuita spent years in Hollywood as an actress and producer, where she learned the mechanics of storytelling from the inside out. She holds a master's degree in psychology and brings together the science of human behavior and the art of performance to help leaders communicate in ways that inspire action, not just understanding. Her work is rooted in a simple conviction: brilliant people lose the room every day because they lead with logic and skip the connection. Connect With LaQuita Connect With the Show
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| People-First AI Transformation: Mohammad Anwar and the HUMAIN First Framework | 17 Jun 2026 | 01:16:51 | |
People-First AI Transformation: Mohammad Anwar and the HUMAIN First Framework Featuring Mohammad Anwar, President & CEO of Softway and Culture+, and Wall Street Journal Bestselling Author Mohammad Anwar is the President and CEO of Softway and Culture+, a Wall Street Journal bestselling author, and one of the more honest voices in a conversation about AI that tends to be dominated by hype. Mohammad built Softway from a one-man software shop he started at 20 -- out of necessity, not ambition -- into a 300-person firm, only to nearly lose it all by 30 when the chip on his shoulder calcified into full-blown arrogance. The turnaround came from an unlikely place: a University of Houston football comeback where the coach credited love as the reason his team won. That moment launched a three-year behavioral transformation that tripled Softway's revenue, improved EBITDA margins by 43 percentage points, and eventually produced two Wall Street Journal bestselling books and an entirely new business, Culture+, built on the idea that love is not a soft concept but the most powerful strategy a leader has. In this episode, Mohammad and Myles go deep on why 78% of workers believe their jobs are not safe in the age of AI, why 90% of AI pilots are failing, and why the answer in both cases is almost never the technology -- it is the people. Mohammad walks through his HUMAIN First framework, unpacks the critical difference between efficiency and effectiveness, and makes the case that the organizations most likely to win the AI era are the ones willing to put humans at the center of the strategy first. What You'll Learn
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| What Google Marketing Live 2026 Really Means for Marketers | 01 Jun 2026 | 00:48:17 | |
What Google Marketing Live 2026 Really Means for Marketers with Bill Buchanan and Nicole Jennings Google Marketing Live 2026 dropped a wave of announcements that left the marketing world buzzing. In this episode, Brad Stephenson sits down with Level Agency President Bill Buchanan and EVP of Service Delivery Nicole Jennings to explain what actually matters, what brands should do right now, and what they'll wish they had started sooner. Bill attended GML in person, including a rare behind-the-scenes session with Google's keynote team. Nicole brings her perspective from Brand Performance and her leadership over Level's full service delivery organization, which spans media, SEO, creative, and development. Together, they unpack why Google's pace of change is unprecedented even by Google's own standards, and what it signals for where search is headed. This episode was recorded just before Brad took the stage at SMX Advanced to speak on unifying the search experience. The conversation covers how AI mode is reshaping the funnel from top to bottom, why the new ad formats are less important than the foundational infrastructure beneath them, and why the brands that get the data foundation right now will have a compounding advantage heading into the back half of 2025. Bill and Nicole also walk through what CMOs in higher education, healthcare, home services, and financial services need to prioritize, and close with the one thing everyone will wish they had done sooner when they look back at this moment a year from now. What You'll Learn:
Featured Guests: Bill Buchanan is President of Level Agency. With decades of experience in digital marketing and a front-row seat at Google Marketing Live 2026, Bill helps shape the strategic direction that guides how Level partners with clients across SEO, media, data infrastructure, and AI adoption. Nicole Jennings is EVP of Service Delivery at Level Agency, responsible for the full range of client-facing services including media, SEO, creative, and development. Nicole brings a practitioner's perspective to big-picture platform changes, translating what Google announces on stage into what brands actually need to do on Monday morning. Connect With the Guests: Bill Buchanan: https://www.linkedin.com/in/wbuchanan Nicole Jennings: https://www.linkedin.com/in/nicolejennings/ Connect With the Show: Level Agency: level.agency How to Support the Show: If you enjoyed this episode, please subscribe, leave a review, and share it with someone on your marketing team who is trying to make sense of AI search. About the Show
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| When LLMs don't like you: Has your brand's SEO survived the search-pocalypse? | 20 May 2026 | 00:39:25 | |
When LLMs Don't Like You: Has Your Brand's SEO Survived the Search-pocalypse? Episode Summary The search engine results page has changed more in the past two years than in the entire history of SEO. In this episode, Brad Stephenson (SVP of Marketing and Sales Enablement at Level Agency) sits down with Matt Beaulieu, a 15-year SEO veteran and Level's resident expert on AI brand visibility, to unpack what is actually happening to your brand inside large language models, and why most companies have no idea. Brad and Matt break down the shift from a 10-blue-links world to one dominated by AI Overviews and zero-click environments, where informational queries are being answered without ever touching your website. That is not the real problem, though. The real problem is that LLMs are building a consensus about your brand from sources you may have forgotten existed, including outdated social profiles, Glassdoor reviews, Reddit threads, attorney websites, and Wikipedia, and the picture they are painting may be costing you business right now. The good news is that this is fixable, and the brands that move first have a real window to pull ahead. Matt walks through Level's AI Brand Consistency Audit process, the content and technical levers that actually influence how LLMs cite and recommend brands, and how to approach reputation repair in a way that is authentic and durable. Whether you are a CMO who has never thought about schema markup or an SEO practitioner trying to evolve your approach, this conversation gives you a clear place to start. What You'll Learn
Featured Guest Matt Beaulieu is an SEO Director at Level Agency with 15 years of experience in search. He began his career at a white-label SEO company working across SMB, mid-market, and enterprise brands before joining Level three years ago, where he now specializes in higher education (with a deep focus on trade schools) and financial services. Matt leads Level's AI brand visibility practice and developed the agency's proprietary AI Brand Consistency Audit methodology. Resources Mentioned Connect With the Show How to Support the Show If you found this episode valuable, leave us a review and share it with a marketing leader in your network. Every share helps us keep bringing you conversations that go past the surface level. About the Show
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| Stop Treating AI Like a Tech Problem | 06 May 2026 | 00:52:45 | |
Episode Summary Charlene Li has been right about every major wave in technology for three decades, from the internet's disruption of media in 1993, to social media's challenge to organizational power, to the AI revolution reshaping business today. In this episode, she makes a bold claim: most leaders have their AI strategy completely backwards, and the gap isn't technical; it's a leadership problem. If you're still treating AI as an IT initiative, you're already behind. Charlene unpacks why organizations that are winning with AI aren't doing it by chasing tools or running endless pilots. They're doing it by connecting AI to their actual business strategy, building cultures of psychological safety, and developing what she calls "superhuman", humans and AI working in integrated intelligence. The distinction between a company that knows AI is important, one that's using it, and one that's actively leading it is what separates the winners from the rest. The conversation also goes deep on the human cost of AI adoption, the truth that not every job will survive, and what leaders owe their people in terms of transparency, reskilling, and trust. Charlene doesn't sugarcoat it. She challenges leaders to stop promising safety they can't guarantee and start building the scaffolding that gives people confidence, no matter what comes next. What You'll Learn
Featured Guest Charlene Li is a New York Times bestselling author, former Forrester analyst, and founder of Altimeter Group, the independent research firm she built to tackle cross-functional disruption problems before selling it to Prophet. She has advised 14 of the Dow Jones Industrial 30 companies and is the author of seven books. Her latest, Winning with AI, argues that everything most leaders think about AI strategy is backwards. She is a recognized expert in digital transformation, leadership, and what it takes to thrive when disruption arrives. Connect With Charlene
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| Why Distribution Wins: Lessons from 4 Exits and the AI Era | 08 Apr 2026 | 01:12:04 | |
Why Distribution Wins: Lessons from 4 Exits and the AI Era with Raj Singh (VP of New Products, Mozilla) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Raj Singh, a serial entrepreneur who's built and exited four companies across the dot-com crash, the 2008 financial crisis, COVID-19, and now the AI wave. He's currently VP of New Products at Mozilla, where he's building an AI-powered small business suite for the ownership economy. Together, they break down what it actually takes to build something that wins: how to find insertion points before the market does, why distribution is still the hardest problem in tech, what the "95% rule" means for AI product design, and why the team, not the technology, is almost always why startups fail. Whether you're a founder, a product leader, or just trying to understand where AI is actually taking us, this conversation is packed with hard-won perspective from someone who's been in the arena through every major disruption of the last 25 years. What You'll Learn in This Episode
Featured Guest Raj Singh — VP of New Products at Mozilla, four-time founder with exits spanning the dot-com era through the AI wave. Builder of AI calendars, remote work tools, food communities, and now an AI small business suite (Solo, Trunk, Pencil, Post Full) inside Mozilla. Connect With Raj
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| From Behaviors to Exits: The Business Psychology Behind Every Great Transition | 25 Mar 2026 | 01:22:44 | |
In this episode, hosts Myles Biggs and Patrick Patterson sit down with Laurie Barkman, succession and exit strategist and founder of Business Transition Sherpa. Laurie has lived a remarkable arc: one of the first professional digital marketers at American Eagle Outfitters, CEO of a 125-year-old logistics firm, and a private equity veteran who now helps founders build businesses that do not collapse without them. What holds it all together is a conviction she has carried since the start: business is psychology. Whether you are selling jeans for a hundred dollars or guiding a founder through a hundred-million-dollar exit, how people decide and trust has not changed. The tools have. Tune in to learn why hope is not a strategy, how to build a business that thrives without you, and what the early digital marketing pioneers can teach us about navigating AI disruption today. Key Takeaways
Resources and Links Guest: Laurie's website: lauriebarkman.me Laurie's book: The Business Transition Handbook Laurie's podcast: Succession Stories Laurie's LinkedIn: Connect with Laurie Barkman Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency
AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today. About the Show
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| Poetry, Private Equity, and the Marketing Principles That Outlast Everything | 11 Mar 2026 | 01:08:59 | |
In this episode, hosts Myles Biggs and Patrick Patterson sit down with Cody Lee, Principal on the Peak Performance Group at Summit Partners, to trace a career that spans pharmaceutical advertising, poetry, copywriting, growth marketing, and private equity. Cody leads the Marketing Center of Excellence, supporting more than 120 portfolio companies in technology, healthcare, financial services, consumer, and more. His path is anything but linear, and that is exactly the point. What holds it all together? A conviction that the fundamentals of marketing do not change. How people think, what motivates them, how markets work. Cody introduces one of the most useful mental models in the episode: separating what is valid from what is relevant. It is a framework he learned from his father at 16 in a client meeting, and it is now more critical than ever as AI floods every organization with valid content that lacks relevance. Tune in to learn how to connect marketing to a financial investment thesis, why the four Ps still win, what generative search is actually doing to your funnel, and how expanding your surface area of opportunity is the best career advice for anyone starting out, especially right now. Key Takeaways
Resources and Links Guest: Cody's LinkedIn: Connect with Cody Lee Marketing Order of Operations article: Read the framework Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency Special Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today. About the Show
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| The Unconventional Journey From Tie-Dye to Term Sheets with Thomas Cooperrider | 25 Feb 2026 | 01:13:24 | |
In this episode, hosts Myles Biggs and Patrick Patterson sit down with Thomas Cooperrider, Principal at Dynamic Core Capital Partners (formerly Dubin Clark), to explore his remarkable journey from a self-proclaimed "hippie" middle schooler to a leader in high finance. With a unique background in engineering and economics, Thomas offers a masterclass in leveraging a diverse skillset for success. Are you prepared for a future where AI is an accessible virtual assistant for everyone? Thomas unpacks his prediction for 2026 and what it means for personal and professional productivity. But what about the journey to success? This conversation confronts the challenges of personal growth, from embracing awkward phases to the importance of mentorship and stepping out of your comfort zone. Tune in to learn how to embrace your own unconventional path, why "good enough isn't," and how to cultivate a mindset of continuous improvement. Key Takeaways
Resources and Links Guest: Thomas Cooperrider's Substack: Subscribe to Thomas Thomas Cooperrider's LinkedIn: Connect with Thomas Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency Special Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today. About the Show
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| How to Scale AI with Empathy and Rebuild Trust in a Digital World | 11 Feb 2026 | 00:55:43 | |
In this episode, hosts Myles Biggs and Patrick Patterson sit down with Krish Sailam, Level Agency's new SVP of Artificial Intelligence, to explore the real-world application of AI beyond the hype. With two decades of experience driving innovation for brands like Amazon, Cisco, and BMW, Krish offers a masterclass in navigating technological disruption. Are you prepared for a future where every customer interaction is personalized and instantaneous? Krish unpacks the immense opportunity AI presents for revolutionizing customer service and creating unparalleled experiences. But what about the risks? This conversation confronts the dark side of AI, from the erosion of trust caused by deepfakes to the broken hiring market flooded with AI-generated resumes. Krish provides a framework for how to think about these challenges and what it takes to lead with empathy and authenticity in an increasingly digital world. Tune in to learn how to be a "market maker" in the age of AI, why empathy is your most critical tool for innovation, and how to build and maintain trust when you can no longer believe what you see online. Key Takeaways
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| The AI Search Revolution: Dan Monaghan on Why Your Marketing Funnel is Broken | 28 Jan 2026 | 00:55:31 | |
Dan Monaghan, founder, investor, and author of The AI Search Revolution, joins hosts Myles Biggs and Patrick Patterson to sound the alarm on how AI is quietly rewriting the rules of search and fundamentally breaking the traditional business funnel. Drawing on his experience co-founding WSI Digital in 1995, years before Google, Dan shares why the current AI revolution is the most significant technological disruption he has ever witnessed. This episode is a masterclass in strategic thinking, urging listeners to move beyond using AI for simple tasks like writing emails and instead leverage "Einstein in your pocket" for high-level problem-solving and strategic growth. Dan discusses the importance of identifying the number one constraint in your business and applying AI to solve it, a principle he uses to guide his own ventures. The conversation also covers the need for adaptability, the power of curiosity ("think like Sherlock"), and a look at the cutting-edge AI tools Dan uses in his daily life. Key Takeaways
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| Advertising That Feels Like Value, Not Noise | 07 Jan 2026 | 01:07:41 | |
Advertising That Feels Like Value, Not Noise With Lonn Shulkin (President, BAM Strategy) This week, Myles Biggs and Patrick Patterson sit down with Lonn Shulkin, founder of BAM Advertising, for a candid conversation about leadership, trust, and what it actually takes to build an agency that lasts. From Lonn’s early career lessons to BAM’s growth and eventual partnership with Level Agency, this episode explores how people-first leadership, emotional intelligence, and long-term thinking outperform short-term tactics. Lonn shares hard-earned insights on managing ego, earning trust with clients and teams, and why retention, not acquisition, is the true indicator of success. Rather than chasing hacks or hype, this conversation focuses on building organizations grounded in values, accountability, and genuine care for people. If you care about leadership, sustainable growth, or creating work environments people don’t want to leave, this episode is for you. What You’ll Learn in This Episode
Featured Guest Lonn Shulkin — Founder, BAM Advertising Learn More
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| Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment | 17 Dec 2025 | 00:26:31 | |
Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment Higher education is operating in a more competitive and consumer-driven environment than ever before, and new data reveals what actually drives enrollment growth. In this episode of the Career Education Report, Patrick Patterson, CEO of Level Agency, and Prithwi Dasgupta, President of LeadSquared North America, join host Dr. Jason Altmire to unpack findings from a national benchmarking study analyzing more than 500,000 student inquiries and $100 million in higher education advertising spend. Together, they discuss how student behavior, marketing channels, and operational execution intersect, and where institutions are falling behind. In this conversation, you’ll learn:
Practical insights for enrollment leaders, marketers, and executives looking to move beyond surface-level metrics and design student-first experiences that convert. Resources & Links
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| Will AI Replace Universities? ECPI’s Bold Experiment in AI-First Learning | 04 Dec 2025 | 01:10:23 | |
Will AI Replace Universities? ECPI’s Bold Experiment in AI-First Learning with Stephen Arthur (Director of AI & Analytics, ECPI University) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Stephen Arthur, Director of AI and Analytics at ECPI University, one of the first institutions boldly pushing toward an AI-first university model. While most universities are still debating whether students should be “allowed” to use ChatGPT, Stephen and his team have already built a proprietary AI learning platform, integrated it into curriculum design, student support, faculty workflows, and the operational backbone of the university. Stephen shares how his unusual journey, from aerospace engineering to marketing analytics, to AI product leadership, shaped the mindset needed to drive change in one of the most tradition-bound industries in America. You’ll hear how ECPI is breaking higher-ed inertia, converting AI skeptics into evangelists, and redefining what it means to prepare students for the workforce of the future. If you’ve wondered whether AI will replace universities, or remake them, this episode is your front-row seat. What You'll Learn in This Episode
Stephen Arthur — Director of AI & Analytics, ECPI University Stephen on LinkedIn – https://www.linkedin.com/in/stephen-arthur/
Level Agency – https://www.level.agency/ Patrick Patterson – https://www.linkedin.com/in/pattersonwork/
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| From Hustle to Human: Rediscovering Meaning in the Age of AI | 13 Nov 2025 | 01:29:36 | |
From Hustle to Human: Rediscovering Meaning in the Age of AI with Brooks Canavesi (Baryons) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Brooks Canavesi, serial entrepreneur, technologist, and co-founder of Baryons, an AI company building personal mentors designed to help people flourish. Brooks shares his journey from competitive athlete and founder to a wilderness rehab turning point, and why “good enough isn’t” only works when it’s paired with well-being. We unpack the science of flourishing (PERMA), how Baryons’ voice-first AI uses memory, intention, and post-call processing, and why the goal isn’t more hustle, it’s human agency. If you’re curious about human-centered AI, personal growth, or building tech that actually helps people live better, this one’s for you. What You’ll Learn in This Episode
Featured Guest Brooks Canavesi — Co-Founder, Baryons On X: @brookscanavesi Learn more Baryons — Personal AI mentors for work and life: https://baryons.com/ Takeaways for Operators & Leaders
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| From Janitor to CEO: Crafting Better Education at Scale | 30 Oct 2025 | 01:13:05 | |
From Janitor to CEO: Crafting Better Education at Scale with Bill Nance (StrataTech Education Group) Episode Summary This week, Myles Biggs and Patrick Patterson sat down with Bill Nance, an education operator and change leader, now the CEO of StrataTech Education Group. Bill’s journey spans art & design, IT, operations, finance, and strategy, experiences he’s used to rebuild how schools work from the student's perspective. Bill shares why great leaders do the hard work themselves until they understand it, make the call without perfect data, and protect the brand by owning demand rather than renting it. You’ll hear how he balances quarterly pressure with long-term purpose, why referrals outperform short-term volume, and how AI can widen opportunities, from adaptive learning to securing real funding for real students, without sacrificing human connection. If you care about student experience, sustainable growth, or pragmatic AI in higher education, this one’s for you. What You’ll Learn in This Episode
Featured Guest Bill Nance – CEO, StrataTech Education Group; former executive at Delta Career Education and Ancora; operator focused on student experience, brand ownership, and technology-enabled transformation. Bill Nance on LinkedIn – https://www.linkedin.com/in/billnance/ Learn more
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| Higher Ed in the Age of AI: Rethinking Relevance & Results | 18 Sep 2025 | 01:22:07 | |
Higher Ed in the Age of AI: Rethinking Relevance & Results with Dr. Michael Hageloh & Dr. Bruce Fraser (Indian River State College) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with two innovators who are shaping the future of higher education: Dr. Michael Hageloh and Dr. Bruce Fraser of Indian River State College in Florida. Together, they discuss how AI is disrupting higher ed, not as a technology problem, but as a change management challenge. From Steve Jobs’ lessons at Apple to democratizing knowledge in the classroom, Michael and Bruce share their experiences leading transformation at scale. They make the case that students are customers first, that knowledge is no longer scarce, and that AI, used wisely, can help colleges unlock creativity, adaptability, and epic wins for the next generation of learners. If you care about innovation, the future of education, or how to lead through massive change, this conversation is packed with insights. What You’ll Learn in This Episode
Featured Guests Dr. Michael Hageloh – VP of Marketing at Indian River State College, former Apple executive, author, and change leader. Learn more:
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| Founder & CEO of Forever Human AI, Tracey Cesen | 04 Sep 2025 | 01:25:49 | |
A wide-ranging, human-first conversation about scaling AI responsibly. Tracey traces her path from nursing to programming to CEO, explains why “good enough isn’t,” and lays out a practical playbook: pick the right problem, bring people along, then layer AI on strong workflows and platforms to unlock real innovation—not just busywork.
Tracey Cesen — Founder & CEO, Forever Human AI. Former President/CEO in professional services; earlier roles across healthcare, finance, and ed-tech. Advocate for human-centered tech, product thinking, and pragmatic change management.
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| Meet our CRO, Howard Diamond | 29 Aug 2025 | 00:44:32 | |
“Good enough isn’t.” Howard shares lessons from 16+ years helping build a high‑growth agency, the poker‑player mindset he brings to decision making, and how Level’s no‑markup, fully transparent approach to media sets clients up for epic wins. You’ll hear why Level doesn’t have “an AI strategy”, we have a strategy enabled by AI, and what that means for marketers who don’t want to hand their competitive edge to the ad platforms. In this episode, you’ll learn:
Guest Howard Diamond — Chief Revenue Officer, Level Agency Hosts Myles Biggs with Patrick If this was useful, follow the show so you don’t miss upcoming episodes, and share it with a colleague who’s navigating the same AI‑driven marketing landscape. About the Show
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| ChatGPT-5 & Monetizing LLMs | 21 Aug 2025 | 00:39:53 | |
Episode 1 – ChatGPT-5 and Monetizing LLMs AI is moving fast, and not always in the way we expect. In this episode of Good Enough Isn’t, host Patrick Patterson (CEO) and co-host Myles Biggs sit down with Howard Diamond (CRO) of Level Agency about the launch of ChatGPT-5 and what it means for both power users and everyday professionals. They dig into:
The conversation also looks at the bigger picture, trust, privacy, creative disruption, and why old-school tactics like direct mail might resurface in an AI-driven world. If you want a candid, no-ego look at where large language models are headed, and how they’ll reshape marketing and innovation, this episode delivers insights you can’t miss. About the Show
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