Explore every episode of the podcast Good Content with Shannon McKinstrie
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Give Your Social Media Content a Holiday Twist | 04 Nov 2025 | 00:16:08 | |
Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun! In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Start Thinking Like a Marketer So People See Themselves in Your Content | 28 Oct 2025 | 00:11:55 | |
This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can put into action this week. Whether you’re selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Create Content That Makes Them Want to Keep Coming Back | 26 Aug 2025 | 00:14:49 | |
This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
Join my Broadcast Channel on Instagram where we break down even more viral reels! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram! | |||
| Here’s What I Would Post for You on Instagram This Week | 19 Aug 2025 | 00:15:23 | |
Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if I was running your account, whether you’re a coffee shop owner, realtor, or run a bigger business. We’re talking about random thoughts to educational demos, with POV storytelling, community-building content, and the easy carousels that we’re all loving right now. I’ll break down each post type, with examples and hooks to get you started, plus, we’ll touch on the pressure of niching down and having a perfectly (un)curated grid. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram! | |||
| How to Humanize Your Account When You Feel Stuck in Business Mode | 12 Aug 2025 | 00:11:16 | |
I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it matters, how it can make your business thrive, and what it really looks like in action. I’m sharing real examples, honest client stories, and practical advice to help you start blending your expertise with personality so your audience can actually relate to your content. Whether you love sharing life updates or prefer keeping things tip-focused, I’ll show you why letting us into your world, even just a little, can supercharge your growth without losing your authority. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Staying Top of Mind with Instagram Stories | 05 Aug 2025 | 00:11:27 | |
Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a real connection, sharing what’s happening throughout my day, what I’m doing, where I’m going, what I’m watching. I want that connection for you too, so I’m sharing my own experiences, like how a single Instagram Story led me to my new favorite restaurant, and simple ways to invite your community into your world, building a trusted, engaged community while keeping your audience hooked, because we want to see more than just tips and tricks, we want to get to know who you are and connect with you on a personal level. In this episode we’ll be covering:
Recommended episodes:
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| Creator Style Content is for Everyone, Even You | 29 Jul 2025 | 00:09:38 | |
Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disconnect still is. So today, I’m breaking down why your content needs to have that human, personal touch (just like creators and even big name brands do). I’ll walk you through real life examples from my explore page, showing you how businesses of any size can easily add more personality to their posts, because let’s face it you are a creator, whether you like it or not, and your voice deserves to be heard.
Featured content in this episode:
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| Start a New Instagram Account From Scratch (or Refresh Your Current One) | 22 Jul 2025 | 00:15:48 | |
Today we’re diving into something that so many of you have been asking for, how to start (or refresh!) your Instagram from scratch, without all the second guessing. Whether you’re brand new to the platform or you’ve been around a while and just need an account audit, I have tons of practical tips and golden nuggets to help you take the guesswork out of establishing a strong Instagram presence. We’ll walk through everything from the three lines every Instagram bio needs, to what your pinned posts should look like, and how to make your profile truly stand out. Plus, I’ll share some tricks for making engagement work for you right from the start, so you can stop stressing and start building a community that feels like your own little village. In this episode we’ll be covering:
Related episodes:
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| Instagram Growth Hacks That Actually Work and Give Your Account Personality | 15 Jul 2025 | 00:16:01 | |
What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded her Instagram following just by posting what she’s passionate about, and how big brands are nailing social by being, well, more human. We’ll break down my top two Instagram growth hacks, focusing on bonding with your audience and creating content that’s all you, even if it feels a little uncomfortable. I’ll discuss real content examples for inspiration, and make sure you don’t miss your assignment at the end! Whether you’re a business owner, service provider, or just wanting to have more fun online, this episode is packed with advice to remind you why social media can be enjoyable and effective. In this episode we’ll be covering:
Featured content in this episode:
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| Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer | 08 Jul 2025 | 00:11:01 | |
Let’s unpack what’s really working on social media right now, it’s all about feeling and nostalgia. In this episode I’m diving into why people are craving content that’s emotional, specific, and makes them feel something. I share real examples of trending content, including two major summer trends that I’m loving, plus actionable ways you can apply these trends to your own business, whether you’re in real estate, education, hospitality, or any other industry. We’ll discuss how specificity and a little nostalgia can turn even the most standard tip or post into something people want to save, share, and return to, because let’s be honest, boring hooks are out. Tune in and let’s create content that makes people reflect, laugh, or just pause and exhale! In this episode we’ll be covering:
Links to content in this episode:
Other episodes you might have missed:
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| Pin-Worthy Instagram Posts That Make Your Audience Feel Right at Home | 01 Jul 2025 | 00:11:53 | |
It’s time to wrap up our deep dive into the power of belonging in your social media marketing. In this episode, we’ll discuss creating “heard” content, evergreen strategies like the “you’re not alone” messaging and why pinning empathetic, relatable posts or reintroducing yourself can establish a welcoming vibe for new and returning visitors. With an emphasis on storytelling, we’ll talk about using customer wins, founder stories, and everyday relatable moments to spark a “that’s me!” reaction, inviting your audience to participate and trust your brand. In this episode we’ll be covering:
Links to reels in this episode: Other episodes you might have missed:
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| The Importance of Belonging on Social Media | 24 Jun 2025 | 00:07:54 | |
At the heart of every thriving social media presence is a feeling of belonging, and in this episode I’m breaking down why cultivating a sense of belonging isn’t just a nice extra, it’s a non-negotiable. Inspired by a stand-out Instagram reel and a real-life story of resilience, we’ll discuss helping your audience feel truly seen, heard, and part of something special, whether you’re a solo entrepreneur or a big brand. Plus, I’ll give you a simple assignment to start infusing that sense of belonging into your own content and a preview of what’s coming up next week, where we’ll dig even deeper. In this episode we’ll be covering:
Links to reels in this episode: Other episodes you might have missed:
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram! | |||
| Train the Instagram Algorithm to Hype Up Your Content | 21 Oct 2025 | 00:11:50 | |
How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultimate hype man. We’ll talk about how Instagram’s shift toward interest-based content is shaping what you see in your feed, why keywords and identifiers are more powerful now than ever, and how using strategic hooks, hashtags, and local references can get your posts seen by the audience who really wants them. With a few simple tweaks, you’ll be equipped to make the algorithm work for you. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best? | 17 Jun 2025 | 00:16:16 | |
Today, we’re diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years, and in this episode I’ll break down what makes each one unique, why you don’t need to choose just one, and how to play to your strengths and your audience’s preferences. We’ll talk about the shifts in content trends, like the rise of “me” and “I” centric copy, how big brands are nailing it with simple, story-driven posts, and how you can use your favorite hooks not only for reels, but also for carousels and captions. If you’ve ever struggled with your reach or felt overwhelmed by different content options, this episode is for you! In this episode we’ll be covering:
Links from this episode: Other episodes you might have missed:
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| How to Start Using Trial Reels for Your Instagram Account | 10 Jun 2025 | 00:09:27 | |
Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You’re not alone! I’ve been experimenting with trial reels since they first launched, testing out different hooks and content styles, and I’m here to share what’s really working. We’ll explore why storytelling and clear elevator pitch style intros just might be the secret sauce for trial reels, plus I’ll walk you through my step by step process so you can test, duplicate, and optimize your content with ease. There’s no magic one size fits all code, but I’ll break down exactly how to find the formula that works for you, and how to repeat it. In this episode we’ll be covering:
Other episodes you might have missed:
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| POV: They’re Hitting Follow…Immediately | 03 Jun 2025 | 00:11:33 | |
We’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, I’ve got you, friend! I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and viral examples that have actually converted viewers into followers. In this episode we’ll be covering:
Featured content in this episode: Recommended episodes:
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| Was That an Ad? Even the Big Brands are Making it Personal | 27 May 2025 | 00:12:09 | |
This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We’ll walk through some big brand reels breaking down how they fit into the REP hook, discussing why the best marketing doesn’t feel like marketing, and how being human and relatable always wins, even in a world driven by trends and algorithms. In this episode we’ll be covering:
Links to reels in this episode: Other episodes you might have missed:
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| Why You Don’t Need Fancy Content to Stand Out | 20 May 2025 | 00:13:52 | |
Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my grandmother’s original cottage and how content creation made it all possible. We’ll also talk about why the best content these days looks and feels like it’s coming from a real person, and I’ll break down strategies for simple, relatable posts that make you the friend people want to follow, no matter your business size or follower count. Plus, I’ll highlight real examples as inspiration so you can create easy, authentic content that fits right into your life. In this episode we’ll be covering:
Links to reels in this episode:
Other episodes you might have missed:
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram! | |||
| Use The Relatable Expert Hook to Create Your Next Helpful Reel | 13 May 2025 | 00:13:28 | |
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Expertise, and Personal. We’ll discuss how to infuse these elements into your reels, using relatable words, recognizable brands or phrases, and personal storytelling to create effortless, trust-building content. I also share tips on structuring your hooks on screen, demoing in your videos for maximum impact, and using your own expertise without overthinking it. In this episode we’ll be covering:
Links to reels in this episode:
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| Nail Your Short Form Videos with This Simple Formula | 06 May 2025 | 00:16:48 | |
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. I’m sharing examples of reels that have exploded with engagement and how the 3 S’s apply every single time. We’ll discuss why certain words work so well to make your videos more relatable and actionable, and why specificity in your hooks helps connect with your audience and increase shares. We also cover how to benchmark what viral really means for you, what average engagement rates look like, and how to leverage trends that make your content instantly relatable. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Are You Talking About What You Love? | 29 Apr 2025 | 00:09:54 | |
Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing you could jump on national TV and feel confident sharing? Because when you tap into that area of expertise, your excitement lights up your audience, and your content becomes magnetic. We’ll walk through real examples where you can sense the creator’s passion, and discuss how borrowing popular words, phrases, or brands can help make your content relatable and attention-grabbing. If your social content feels bland or forced, this episode is your permission slip to reset, pivot, or even rebrand if what you’re talking about no longer excites you. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Embrace the Content Creator Mindset | 22 Apr 2025 | 00:08:28 | |
Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, especially as a business owner, and why treating your business account like a personal account is key to building real community online. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| Repurpose Your Content for More Impact with Less Effort | 15 Apr 2025 | 00:12:52 | |
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own. In this episode we’ll be covering:
Links in this episode: Content I’ve Repurposed:
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| Use the REP Hook Formula and Start Filling in the Missing Pieces | 14 Oct 2025 | 00:11:46 | |
Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now. In this episode we’ll be covering:
Featured content in this episode:
Recommended episodes:
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| The Reel That Had Me Clicking Buy Immediately | 08 Apr 2025 | 00:11:29 | |
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering:
Links to reels in this episode: Other episodes you might have missed:
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| We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style | 01 Apr 2025 | 00:12:41 | |
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard. In this episode we'll be covering:
Links to reels in this episode:
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| Is There Enough “You” In Your Content? | 25 Mar 2025 | 00:13:18 | |
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal. So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation. In this episode we’ll be covering:
Links to reels in this episode:
Other episodes you might have missed:
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| Use Customer Insights to Create Reels That Attract and Convert | 18 Mar 2025 | 00:10:44 | |
What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we’ll be covering:
Other episodes you might have missed:
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| You’ll Want to Start Using This Brilliant Marketing Strategy | 11 Mar 2025 | 00:12:51 | |
Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode! In this episode we’ll be covering:
Featured content in this episode: Recommended episodes:
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| Start Talking About Yourself in Your Content | 04 Mar 2025 | 00:10:39 | |
I know you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering:
Featured content in this episode: Recommended episodes:
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| Stories Work! Here’s How to Make Them Work for YOU | 25 Feb 2025 | 00:12:01 | |
If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:
More episodes:
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| Relatable Humor That Says “They Get Me!” | 18 Feb 2025 | 00:10:19 | |
We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share. In this episode we’ll be covering:
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| THIS is the Secret to Success on Instagram | 11 Feb 2025 | 00:13:47 | |
Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares. In this episode we’ll be covering:
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| Making Sense of the Instagram Algorithm | 04 Feb 2025 | 00:10:17 | |
Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with! In this episode we’ll be covering:
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| How to Get New (and Old!) Followers to Binge Your Content | 07 Oct 2025 | 00:13:41 | |
Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating. In this episode we’ll be covering:
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| Hashtags Are Not Dead: Here's How to Use Them in 2025 | 28 Jan 2025 | 00:12:51 | |
Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. In this episode we’ll be covering:
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| Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos | 21 Jan 2025 | 00:15:06 | |
I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!
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| Become Their Favorite Comfort Creator with Everyday Moments | 14 Jan 2025 | 00:14:26 | |
Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers. In this episode we’ll be covering:
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| We’re Getting Back to Basics and Loving Our Content | 07 Jan 2025 | 00:14:38 | |
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable! In this episode we’ll be covering:
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| Your Simple B-Roll Can Become Easy Reels That Actually Convert | 31 Dec 2024 | 00:12:51 | |
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels. In this episode we’ll be covering:
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| Let’s Make Content Creation the Easiest Thing on Your To Do List | 24 Dec 2024 | 00:12:39 | |
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. In this episode we’ll be covering:
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| Build More Connections with Everyday Moments | 17 Dec 2024 | 00:12:26 | |
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you. In this episode we’ll be covering:
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| Transform Your Business in 2025: Top Tips and Trends for Good Content | 10 Dec 2024 | 00:12:01 | |
What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025. In this episode we’ll be covering:
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| How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) | 03 Dec 2024 | 00:12:27 | |
Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now. In this episode we’ll be covering:
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| Personalization is the Key to Your 2025 Content Strategy | 26 Nov 2024 | 00:12:00 | |
As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content! In this episode we’ll be covering:
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| Your Next Powerful Piece of Content is Already on Your Phone | 30 Sep 2025 | 00:09:00 | |
Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the right identifiers (aka the words and phrases that make your audience feel truly seen). We’ll dive into those identifiers, exploring what your community calls themselves, how to call them out directly in your content, and why that can boost your engagement, reach, and sales to the next level. In this episode we’ll be covering:
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| Maintaining Your Brand Identity When Everything is Trendy | 19 Nov 2024 | 00:10:04 | |
In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content. In this episode we’ll be covering:
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| Turning Inspiration into Unique and Original Content | 12 Nov 2024 | 00:07:24 | |
This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired. In this episode we’ll be covering:
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| Is Engagement the Most Important Metric on Instagram? | 05 Nov 2024 | 00:10:10 | |
Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering:
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| Turn Your Content into Swipe-Worthy Carousel Posts | 29 Oct 2024 | 00:15:16 | |
Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts! In this episode we’ll be covering:
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