James Cronk is a club industry leader with over 30 years of experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the NGCOA Canada National Conference (18 times), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Portugal 2020), the CMAA World Conference (twice) and many more. In 2022 he was the keynote speaker at the Australian Club Managers Conference in Melbourne. A former golf professional and club manager, James’s has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated by BC Business Magazine as one of British Columbia’s ‘Top Ten Employers’. His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2022 James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global on-line training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world’s leading golf and hospitality industry gurus.

Igor is a Golf Entrepreneur, with a rich tapestry of experiences spanning continents and industries. His journey from the USSR to Australia, and eventually to the USA, is not just a tale of immigration but a testament to resilience, adaptability, and the relentless pursuit of success and a "better life".
In addition to his entrepreneurial endeavors, Igor's passion for golf has been a constant throughout his journey. Golf is not just a hobby; it's a discipline that mirrors many aspects of business and life. It requires patience, strategic thinking, and continuous improvement—qualities that have also been crucial to my success in business.
Igor sold his company 24/7 Golf to GOLFTEC and SkyTrak Golf, has a golf simulator app Golftrak.app, and has written two books and an entrepreneur board game that helps everyone get a taste for being "punched in the face" by "the school of hard knocks!"

Play Today is redefining the game of golf with our flagship digital scoring app that integrates blockchain technology to offer a Web3 golf experience. We delve into the Metaverse with Clive Mayhew and Reece Witters and discuss the future, concepts around AI, Web3 and the Metaverse.

For more information, please visit https://www.golfbusinesstechnology.com/podcast-interview-between-clive-mayhew-reece-witters-of-play-today-and-golf-business-technology/

Our exclusive Podcast Interview with Gabor Tankovics/CEO, Hyperscapes Golf and Chad Goetz/Senior Design Associate, Nicklaus Design. To get in touch with Hyperscapes Golf please visit https://hyperscapes.golf/

Our exclusive Podcast Interview with Ross Liggett /CEO, Metolius Golf. To get in touch with Metolius Golf please visit https://metoliusgolf.com/ Please visit https://www.golfbusinesstechnology.com/podcast-interview-between-metolius-golf-and-golf-business-technology/ for more information.

Rodrigo is an experienced golf director with solid sales & marketing skills and known to be highly motivated and goal-orientated. Has a proven track record in sales & marketing that has been complemented in the last 10 years with new skills in effective cost control, golf course maintenance (including maintenance schedules), and strategic planning. Firm believer in OKRs method, focusing on the GOP and in teamwork. Successfully implemented new commercial strategies / cost control strategies with very positive results in the golf courses both in the Algarve and Madeira.
Contacts throughout the industry and has been a guest speaker for the PGA’s of Europe and a contributing writer for the Edge Golf College in the business and marketing modules.
Rodrigo believe in a hands-on approach to the business and on incentivizing team spirit. Never forgetting the importance of good communication channels with the owner/shareholders.

Our exclusive Podcast Interview with Sqairz Golf. To get in touch with Sqairz Golf please visit https://sqairz.com/

Our exclusive Podcast Interview with V1 Sports. To get in touch with V1 Sports please visit https://v1sports.com/

Our exclusive Podcast Interview with Lightspeed & Landscapes Golf Management. To get in touch with Lightspeed Golf please visit lightspeedhq.com/golf

Our exclusive Podcast Interview with Nathan Morris/Director of Implementation, Club Caddie

To get in touch with Club Caddie, please visit https://clubcaddie.com/our-team/ or to speak with Nathan himself click here.

For more information, please visit https://www.golfbusinesstechnology.com/podcast-interview-between-club-caddie-and-golf-business-technology/

Our exclusive Podcast Interview with Oliver Dury/CEO, Zest.Golf Technologies To get in touch with Zest.Golf, please visit https://www.zest.golf/ or to speak with Oliver himself click here.

For more information, please visit https://www.golfbusinesstechnology.com/podcast-exclusive-interview-between-zest-golf-and-golf-business-technology/

Our exclusive Podcast Interview with Brian Verdugo/CEO, iGolf. To get in touch with iGolf, please visit https://igolf.com/ or to get in touch with Brian directly click here. For more information, please visit https://www.golfbusinesstechnology.com/podcast-interview-between-brian-verdugo-of-igolf-and-golf-business-technology/

Our exclusive Podcast Interview with Jason Pearsall/CEO, Club Caddie. To get in touch with Club Caddie, please visit https://clubcaddie.com/our-team/ or to speak with Jason himself click here.

For more information, please visit https://www.golfbusinesstechnology.com/podcast-interview-between-jason-pearsall-of-club-caddie-and-golf-business-technology/

Join our conversation with Steve Elkington and Grant Cohen from Victory Links. Steve Elkington is an Australian professional golfer on the PGA Tour Champions. Formerly on the PGA Tour, he spent more than fifty weeks in the top-10 of the Official World Golf Ranking from 1995 to 1998. Elkington won a major title at the PGA Championship in 1995, and is a two-time winner of The Players Championship.[

Victory Links We pay for producing the inventory and you generate incremental revenue for your golf venues with awesome, private label snack foods + beverages that showcase your brand. ● Developing unique versions of popular products your golfers and guests already consume at an increasing volume ● Creating highly relevant private label brands that enhances the guest experience and deliver higher F&B profit margins ● Deploying state of the art vending machines around the facilities that minimize the cost of reaching golfers throughout their round while increasing total sales ●We finance the inventory, you purchase quantities as they sell by the case to minimize cost and maximize margin

Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the $102B golf industry. In his role at NGCOA, he has chaired the board of the American Golf Industry Council, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives (ASAE). Jay currently serves on the board of directors of ASAE and the US Travel Association. Golf Inc. Magazine named Jay among the top 25 most powerful people in golf. Jay has been an Honorary Commander for the Joint Military Base in Charleston, is a member of the Golf Writers Association of American and is an Associate Member of the PGA of America.

Leading the operation of the PGA Coaching Center is PGA Master Professional Tim Cusick, who was hired to develop, open and operate the facility. A 35-year PGA of America Member, Cusick spent three years with the PGA of America as an Education Faculty Member, implementing the Professional Golf Management education and training program for PGA of America Golf Professionals and university students across the country. For 16 years, he served as Director of Golf Instruction of The Four Seasons Golf and Sports Club in Irving, Texas.

Grant is the Director of Enterprise Implementation at CC and was a primary player in the development of the new F&B module that Club Caddie will be introducing in 2025.

Creating singularity in off-course golf

The PLATFORM enabling players, coaches and golf technology. PLATFORM Golf's mission is to transform golf by allowing players to make a real putt on a tilting green while enabling approach shots from uneven lies.

Five Iron Golf, founded in 2017, has revolutionized urban golf culture by creating premium indoor golf entertainment venues that blend state-of-the-art simulator technology with upscale amenities. The company has experienced rapid expansion, growing from a single location in New York City’s Flatiron District to 32 venues across 13 U.S. states and 5 countries, making it one of the fastest-growing concepts in the golf entertainment sector.

​Golf.ai is an innovative company leveraging artificial intelligence to enhance the golfing experience for players of all levels. Their suite of AI-powered tools aims to provide real-time insights, personalized coaching, and performance tracking to help golfers improve their game.​

This virtual caddie offers real-time, shot-by-shot advice tailored to your swing. It provides club recommendations and dynamic shot analysis by considering factors such as playing history, course conditions, temperature, wind, altitude, humidity, slope, and hazards. It's designed to function like having a professional caddie by your side, offering guidance on every shot. ​golf.aiGolf Business Technology

AI Scorecard™ allows users to track every player and tournament, going beyond traditional leaderboards. It offers live player performance tracking, AI-generated insights, and trend spotting, initially launching with PGA Tour and LIV Golf events. ​swee.ai+2golf.ai+2Golf Business Technology+2Golf Business Technology+1golf.ai+1

This feature provides personalized equipment insights, recommending optimal club configurations based on swing data and gear specifications. It also allows comparisons with professional golfers’ gear, helping users make informed decisions about their equipment. ​Golf Business Technology

AI Golf Rules™ offers instant answers to golf rule questions during your round, eliminating guesswork and ensuring you have the correct rule information in seconds. ​Golf Business Technology+1golf.ai+1

Golf.ai supports over 29 languages and offers 8 distinct accents and personalities, making it accessible and user-friendly for a global audience. ​golf.ai

Golf.ai's tools are available for use at over 40,000 global golf clubs, allowing golfers worldwide to benefit from AI-driven insights and assistance. ​golf.ai

Golf.ai is a privately held company based in La Jolla, California. They specialize in technology, sports AI, artificial intelligence, user experience, and software development. ​LinkedIn

For more information or to try out their services, you can visit their website at golf.ai.

Key Offerings1. AI Caddie™2. AI Scorecard™3. What's in My Bag™4. AI Golf Rules™Language and AccessibilityAvailabilityCompany Background

Players 1st is a SaaS (software as a service) customer experience platform designed to help golf clubs retain and recruit players. Featuring a digital dashboard, the service uses innovative surveys to give club managers the ability to quickly analyze customer experience feedback. This information gives them the power to make the right moves to improve player satisfaction and loyalty.

Paul Woodham, The R&A Sustainable Agronomy Lead, Europe, has over 30 years’ experience in golf course management. Paul’s career began in greenkeeping and progressed with 14 years’ as a professionally qualified and experienced agronomist. He has worked across all types of course ranging from public and private operations and across  Members courses to Tour and Resort venues with experience in tournament monitoring.

Paul has a degree in Turfgrass Science and is a member of the BASIS Professional Register. Paul is also a regular contributor to industry publications and presents education seminars and workshops on the national and international stage.

Agilysys Golf

A seamless solution that simplifies operations, enriches the player experience and helps maximize the value of your golf business.

To learn more https://www.agilysys.com/en/ecosystem/hospitality-and-leisure/golf/

The First Golf Tee Scientifically Proven to Increase Distance and Accuracy

Flightpath is the world's most advanced tournament-legal tee, delivering superior distance, accuracy, and durability compared to standard golf tees.

About Flightpath Golf

Cofounded by Daniel Whalen and Caroline Castille, Flightpath Golf is an innovative golf technology company focused on delivering golf products that provide a unique and premium experience.  Their flagship product, Flightpath Golf Tees, deliver maximum performance to the golfer through patented advanced tee technology, resulting in longer and straighter drives.

Mustard Golf’s AI analyzes swing videos uploaded right from your phone. Understand your personal areas of improvement and get better, in just minutes a day, without leaving your home.

Rocky Collis is the CEO of Mustard.

Peter Morrice is a senior editor of Golf Digest, working mostly on instruction content. His golf game is proof that the more you hang out with long hitters, the shorter your drives get.

ReelGOLF™ is the first on-course autonomous videography system to create PGA® Pro Tour quality video for the everyday golfer. With ReelGOLF™, smart cameras are placed discretely near the tee boxes and greens on signature Par 3 holes to capture tee-to-green shots. Simply scan our QR Golf™ code, to record your shot, and the video will be sent to you within minutes. It’s that simple.

Just Scan, Shoot, and Share!

Joe Russell is an accomplished hospitality executive with over three decades of experience in the luxury hotel and resort industry. He currently serves as the Managing Director of Trump International Golf Links & Hotel in Doonbeg, Ireland, a position he has held since April 2003. In this role, Joe has overseen all aspects of the business, from the initial development and building program of the facility to the expansion of operations, including membership and real estate services. His leadership has been instrumental in establishing the resort as a premier destination in Ireland.

Before joining Trump International, Joe served as the General Manager of The Berkeley Court Hotel in Dublin from 1999 to 2003, where he was responsible for the overall operation of this prestigious property, including the management of an extensive refurbishment program that led the property into The Leading Hotels of the World portfolio. Before that, he had various roles as  Deputy General Manager at Jurys Ballsbridge Hotel in Dublin and several senior roles with the Thistle Hotel Group in London.<

Throughout his career, Joe has demonstrated a strong commitment to excellence in hospitality management, leading teams to deliver exceptional guest experiences while driving business growth. His extensive experience and passion in both the hotel and golf industry have made him a respected leader in the field.

Pioneers in golf cart batteries

Listen to our interview with CTO at Trojan Batteries John Anderson

Trojan Battery Company draws on 100 years of innovation to provide a range of batteries to fit your golf cart and low speed electric vehicle applications. As the original creator of the golf cart battery, Trojan is the most trusted battery brand providing innovative, high performing, dependable, and safe products across multiple technologies.

Our products are designed and assembled in the USA with highly responsive customer service and technical support for your peace of mind.​

Our mission is simple - to help everyone on Earth move better, live better and be better.
Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.

Transform with technology

Founded in 2011, our innovative products have been used by the world’s best athletes and consumers in over 60 countries throughout the globe.
We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come. In 2021, we were recognized by Fast Company as one of the World’s Most Innovative Companies.

Software development

Whether it’s the development of a tee time and membershipmarketplace, help with software integrations, or a custom build — we areexperts in technology development.

Revenue Management

We will help you measure course occupancy and RevPAR to setup a Dynamic Pricing program to increase course revenue that’s driven bycustomer behaviour.

Course Marketing

We’re able to create custom communications catered directlyto your target audiences, and measure the success of that message by analysingthe data given.

 

Creators of the world’s most intelligent digital caddie, the ShotSense Golf Team blends deep analytics, cutting-edge AI, and real-world golf expertise to help every player make smarter decisions and score lower.

PROTOCONCEPT is a golf head parts brand founded in Japan in 2019, dedicated to pursuing innovation and excellence. Leveraging the world's top forging technology and cutting-edge technology, PROTOCONCEPT manufactures high-quality golf heads.World-class Forging Technology

While typical forging can lead to variations due to polishing, PROTOCONCEPT employs the world's top-notch precision forging technique, capable of manufacturing high-precision parts like automotive components.

Leveraging the expertise of a company known for its precision manufacturing, they forge highly precise heads that are nearly perfect.

This approach results in minimal individual differences and the creation of high-quality heads.

PROTOCONCEPT's heads are forged by a forging company in Japan.

Co-founder and CEO of Whoosh. He is a reformed VC and successful serial entrepreneur with leadership experience scaling B2B & B2C companies in automotive, hospitality, and telecom.

Read is a 4x founder with 3 successful exits, including an IPO. Known for his charisma and visionary leadership, Colin inspires trust in his team, partners and investors. He is a lifelong golfer and 2x collegiate All-American. When he’s not at work or on the golf course, he’s with his wife and two boys, likely rooting for the Phoenix Suns or Boston Red Sox.

Whoosh is a modern hospitality technology company that provides the most advanced reservation and operations software to manage everything from the course to the clubhouse. Our solution offers the industry’s first cloud-based, tablet-focused tee sheet and booking tools for private, semi-private and public/daily-fee facilities that puts reservation control in players hands for golf, racquets, simulators, lessons, fitness and more. Inspired by frustrating technology at clubs in which our founders belonged.

Our success is directly attributed to KRISP™ Lens Technology. A team of world-class optometrists, golf professionals, and passionate enthusiasts developed the finest golf-specific optics available. Every decision we make is driven by one goal: Elevating Your Game.

Your eyes are just the camera - they capture light and convert it into electrical signals. But your brain is the director, editor, and interpreter that creates the visual experience you actually "see."

The same blade of grass can appear lighter or darker depending on what surrounds it. Your brain decides what color you"see" based on context and light reflecting to you. Essentially, vision is more like your brain constructing reality based on the data your eyes provide, rather than simply displaying a direct feed from your eyes!

Your brain processes visual information to execute every shot, so getting the correct visual input is the difference between success and failure on the course.

Golf VX is a sports entertainment company. No matter if you are a serious golfer or just to have fun, we are here to bring the joy and excitement of playing golf. We believe everyone deserves the opportunity to uplevel their golf skills using the latest technology while sharing passion and connecting with friends.

We operate and accommodate all your needs. Our flagship stores offer the most advanced and intuitive technology by revolutionizing the indoor golf industry. We install Golf VX simulators in homes or workplaces for personal entertainment and company perks. We provide commercial sales and installation services of our golf simulators to those who want to open their own indoor golf venues. Lastly, we offer franchise opportunities to help entrepreneurs to create businesses and bring exciting venues to their cities.

One of the true icons of the game and one of the select band of golfers to have won more than 165 worldwide victories. He shares with Ben Hogan, Jack Nicklaus, Gene Sarazen, Rory McIlroy and Tiger Woods the distinction of being one of only five golfers to have won the career Grand Slam, made up of all four Major Championships. Player also won nine Majors on the Senior Tour and the Senior Grand Slam.

Turned professional in 1953 and has subsequently travelled more than 30 million kilometers while competing in tournaments all over the world. Won for the first time in 1955 and has since won almost everywhere golf is played worldwide.

Turned 50 in 1985 and immediately won the first Senior Tour event he entered. Went on to win 40 professional events around the world. His haul of nine Senior Major titles equals the nine Majors he won earlier in his career.

Player retains full ownership of his name, image, and likeness, with all of his business and philanthropic ventures operating under Gary Player Enterprises. This includes Gary Player Design, the Gary and Vivienne Player Foundation, and sponsorships or endorsements with esteemed partners such as Rolex, Berenberg, and PXG. As one of the world’s most accomplished golf course architects, Player has completed hundreds of design projects across the globe. The Gary and Vivienne Player Foundation focuses on providing education for disadvantaged children in South Africa through the Blair Atholl School, while also supporting a range of charitable causes in the United States. Throughout his illustrious career, Player has received numerous awards recognizing his outstanding contributions to the game of golf.

In 2000 he was awarded the European Senior Tour’s Lladro Lifetime Achievement Award. Twelve months later he was named as the World Golf Hall of Fame’s Global Ambassador. Captained the Rest of the World Team at the UBS Cup matches in 2001, 2002 and 2004, and the International Team in the 2003 and 2007 Presidents Cup. He also captained the South African team in golf’s return to the Olympic Games.

CommuniTee is an all-in-one golf course marketplace. Designed to keep golfers engaged, our app helps golfers discover local course events, register for events, book tee times and communicate directly with courses and golfers in their community. Our social media design gives golfers the ability see other golfers booking tee times and registering for events on our app, which makes it easier to find playing partners and play more golf.

 

Product benefits

For Courses: CommuniTee is an all-in-one golf course marketplace, providing courses a platform to connect with golfers, collect customer data, promote tee times and events, and sell all their services from a single platform.

For Golfers: Our app helps golfers of discover courses local events, book tee times and connect with golfers in their community. Designed as a social media, golfers can see every other golfer booking tee times on our app and choose to join their round, expanding the criteria of how golfers search for tee times.

Viya Golf appointed Marc Arnold as its new Director of Instruction, overseeing the teams of coaching professionals at three of Abu Dhabi’s top golf courses: Saadiyat Beach Golf Club, Yas Links Golf Club, and Yas Acres Golf & Country Club.

Marc’s journey to this position is full of international experience. Born in England, he studied at the University of Birmingham for his foundation degree with the PGA.

He kicked off his international coaching career in 2017 as a PGA Teaching Professional at The Royal Golf Club in Bahrain.

A year later, he moved to the UAE to become Head Teaching Professional at Al Hamra Golf Club in Ras Al Khaimah, which hosted the Challenge Tour Grand Final in 2019 and is part of the DP World Tour schedule for 2023 and 2024.

Marc’s résumé includes working in the UK, where he joined the prestigious Centurion Club in London in the summer of 2020.

After a successful stint, he was named International Ambassador for the club, coaching members and guests between the UAE and the UK.

In February 2022, Marc returned to Abu Dhabi to continue his development, joining the team at Yas Acres Golf & Country Club as Senior Golf Professional.

His focus has been on working with the academy’s golf professionals to provide top-level instruction to players of all ages and abilities.

ezLocator stands out as a pioneering entity within the golf industry, dedicated to revolutionizing the management of daily hole locations on golf courses. Founded in 2008 by Jon Schultz, a mechanical engineer with a profound passion for golf, ezLocator leverages patented software to automate the pin-placement process, enhancing the golfing experience for players while simultaneously improving the health of the greens. This comprehensive analysis explores ezLocator's offerings, the benefits it presents to golf courses, and considerations for operators thinking about integrating this technology into their operations.

Old Tom Capital is an investment holding company shaping the future of golf and providing outsized returns to our investors. Our team invests across all stages and asset classes. We provide our portfolio companies unparalleled insights, extensive relationships, capital, and robust strategic resources.

How we invest

Domain Focused

At Old Tom Capital, we focus on what we know best – golf. We invest in markets around the globe where golf is changing and growing, leveraging our deep industry expertise to drive impactful innovation and outsized returns.

Stage Agnostic

We adopt a flexible investment approach, avoiding rigid asset class constraints. Our investment sizes range depending on the needs of the businesses we support, allowing us to be opportunistic in finding objectively great businesses.

Thesis-Driven

Our investment decisions are guided by a well-defined thesis about the future of golf. We develop strong points-of-view that shape our strategy, ensuring that every investment aligns with our vision of driving the golf industry forward.

Dan Naudo is the club manager at Jumeirah Golf Estates, a leading golf and lifestyle destination in Dubai. With a strong background in managing world-class golf and leisure venues in both the UK and the Middle East, Dan brings a wealth of operational experience and a passion for creating exceptional member and guest experiences. His previous roles include senior leadership positions at London Golf Club, Fairmont St Andrews and Sindalah Golf Club in NEOM, Saudi Arabia. Now at the helm of Jumeirah Golf Estates, Dan is focused on enhancing its vibrant community spirit, expanding lifestyle offerings and further building on the reputation of the prestigious venue that hosts the DP World Tour Championship and two award-winning golf courses.

SpeakSport, a unique new venture in innovative AI-Voice Technology solutions for golf facilities. SpeakSport is a cutting-edge AI-Voice Technology, designed to transform golf course operations, enhance customer engagement, and streamline efficiencies around the clock.

SpeakSport’s proprietary AI-Voice Technology allows daily-fee, resort and private facilities alike to:

• Drive Efficiencies: Automate routine phone calls 24 hours a day with a personalized touch – including tee-time bookings and common inquiries, allowing staff to focus on providing exceptional guest/member experiences and prioritize the customer in front of them.
• Capture Customer Data: Leverage detailed insights into customer behavior to drive smarter decision-making and expand the loyalty marketing funnel with more data.
• Cut Costs: Reduce overhead with 24/7 support capabilities, eliminating the need for additional staffing and resources.
• Build Customer Loyalty: Offer a seamless, consistent, and personalized experience, fostering long-term relationships with golfers – and even upselling additional events/offerings at the facility.

Noteefy (pronounced 'Notify') is a technology company that accelerates golf course revenue, while improving the golfer and operator experience. Noteefy's proprietary software helps courses fill more times and golfers play more, when and where they want.Co-Founder & CEO of Noteefy - the #1 demand automation platform for golf courses & resorts. Noteefy helps tens of thousands of golfers play more easily, and over 800+ golf course & resort operators fill every available tee time.
Former college wrestler turned obsessive golfer (trying to get the handicap down). Background is in corporate venture, previously helping to lead the Accenture Ventures team in the Northeast US.

Lightspeed’s Fraser Marriott Unveils Data-Driven Vision for Golf Operations at 2026 PGA Show

ORLANDO, FL (April 1, 2026) — Speaking exclusively from the floor of the 2026 PGA Show in Orlando, Fraser Marriott, Head of Golf at Lightspeed Commerce (NYSE: LSPD), outlined a transformative roadmap for the golf industry, emphasizing operational efficiency and measurable growth through data-driven innovation.

Marriott, who oversees Lightspeed’s golf go-to-market teams and product initiatives, shared insights into the brand’s record-breaking year. Under his leadership, the division has successfully doubled its EBITDA margin while achieving an unprecedented 125% team-wide attainment. These results underscore Lightspeed’s commitment to not only providing software but driving tangible financial outcomes for course operators.

"Our focus is on moving beyond legacy systems to provide a unified platform that mirrors the modern golfer's expectations," said Fraser Marriott. "By implementing strategic processes and meticulous planning, we are enabling operators to optimize their sales operations and foster sustainable growth in an increasingly competitive market."

With over 12 years of expertise in sales management and data analysis, Marriott has spearheaded the integration of high-level sales operations with localized golf course needs. Key highlights from his address at the PGA Show include:

• Operational Efficiency: Leveraging Lightspeed’s cloud-based ecosystem to streamline pro-shop, food and beverage, and tee-sheet management into one cohesive data stream.

  
  

• Data-Driven Strategies: Utilizing advanced analytics to help courses identify revenue leakage and optimize pricing models in real-time.

  
  

• Collaborative Growth: A focus on building cohesive, high-performing teams that bridge the gap between technical product development and on-the-ground course management.

The interview highlighted Lightspeed’s role as more than a vendor, but a strategic partner. Marriott emphasized that the recent success of the golf division is rooted in a "startup mindset" supported by enterprise-grade infrastructure. This approach has allowed the team to remain nimble, responding to industry shifts with precision while maintaining the stability of a global commerce leader.

"The goal is simple: enable success through clarity," Marriott added. "When operators have access to the right data and a streamlined process, they can spend less time behind a desk and more time enhancing the member experience."

For more information on Lightspeed Golf and its latest initiatives, visit www.lightspeedhq.com/golf.

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial services, and connection to supplier networks.