Welcome to Going Indie with Antoine van der Lee, the podcast that dives deep into the world of independent creators and developers. Join Antoine as he chats with indie creators from around the globe, sharing their stories, insights, and the challenges they’ve overcome. From turning side projects into successful businesses to breaking free from the 9-to-5 grind, each episode uncovers the habits, strategies, and tools that help these creators thrive on their own terms.
Whether you’re dreaming of independence, looking to refine your indie career, or seeking inspiration to take the leap, this podcast delivers real-world advice and practical tips. Each month, Antoine welcomes a new guest to discuss their journey, offering you a valuable peek into the mindset of those who’ve successfully gone indie.
Tune in to hear from experienced creators and discover how you can make the leap to independence, freedom, and business success.
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com.
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Shipping side projects in 2-2-2 Easy Steps - Jordi Bruin
Episode 1
Wednesday, October 2, 2024 • Duration 01:11:32
In the premiere episode of the Going Indie Podcast, host Antoine dives deep with seasoned indie developer Jordi Bruin.
They explore the intricacies of managing and updating multiple apps, fast-paced development strategies, and transitioning from industry analyst to indie developer. The conversation highlights leveraging new APIs for inspiration and balancing personal and professional projects. Jordi also shares his unique '2-2-2 methodology' for app creation, tips on building a personal audience, staying motivated, and embracing the indie lifestyle.
ABOUT OUR GUEST Twitter: https://twitter.com/jordibruin 2-2-2 Methodology Course: https://gumroad.com/a/771970163/bltks
ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at https://www.going-indie.com.
Check out the full podcast here: https://www.youtube.com/playlist?list=PLg4qABgFp_nR8uTWuI9EoUa2TFma4ifFv Don’t forget to subscribe!
Check out my course if you're ready to start your indie journey: https://www.going-indie.com
THIS PODCAST IS MADE POSSIBLE BY SWIFTLEE https://www.avanderlee.com
AND ROCKETSIM The "Essential Developer Tool for App Developers" as recommended by Apple: https://www.rocketsim.app
GET IN TOUCH Contact us on youtube@avanderlee.com
SPONSOR THE NEXT EPISODE You can find all the details here: https://podcast.going-indie.com/sponsor
FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles! Twitter: https://twitter.com/twannl Spotify: https://open.spotify.com/show/41dH1bzaTZ2ZZsZ9g6UD2a
The Golden Ratio - Hidde van der Ploeg
Episode 2
Thursday, November 7, 2024 • Duration 59:47
Exploring the Indie Journey: From Designer to Successful App Developer
In this episode of Going Indie Podcast, we sit down with Hidde van der Ploeg, an indie developer and designer. Hidde shares his journey from being a designer to teaching himself to code and building successful apps like Gola, NowPlaying, and Helm. He talks about starting with Objective-C, transitioning to Swift, and the challenges and triumphs along the way. Hidde also discusses the importance of design consistency, dealing with client projects, the role of inspiration, and why collaboration can be beneficial for indie developers. This episode is a treasure trove of insights for aspiring indie developers, designers, and anyone interested in the intersection of design and development.
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com.
TIMESTAMPS
(00:00) - Introduction to the Golden Ratio
(00:13) - Welcome to the Deep Podcast
(00:21) - Interview with Hidde van der Ploeg
(00:35) - Hidde's Journey from Designer to Developer
(03:20) - Learning to Code: Hidde's Experience
(05:20) - First App Development Challenges
(06:03) - The Evolution of Hidde's Apps
(06:54) - The Importance of WatchOS
(10:51) - Transitioning to Full-Time Indie Development
(19:29) - Adapty Sponsorship
(20:19) - How you can go Indie
(21:05) - Balancing Client Work and Indie Projects
(23:03) - Design Inspiration and Style
(29:53) - Understanding the Design Process
(30:29) - Starting with a Problem
(31:05) - Designing for Clarity and Personal Touch
(33:09) - Balancing Functionality and Aesthetics
(37:03) - Importance of Consistency in Design
VIDEO
ABOUT OUR GUESTTwitter: Helm for App Store Connect:
From Apple Design Award to Indie Developer - Klemens Strasser
Episode 3
Sunday, January 5, 2025 • Duration 01:12:44
From Apple Design Award to Indie Developer: Klemens Strasser’s Inspiring Journey
In this episode of the Going Indie Podcast, host Antoine delves into the fascinating journey of indie developer Klemens Strasser. Klemens, who transitioned from a student Apple Design Award winner to a full-time indie developer, shares his experiences and insights. They discuss his strategy for balancing multiple apps, the importance of accessibility, and lessons learned from his time working on the renowned app Fantastical. Klemens also provides valuable advice for aspiring indie developers, shedding light on marketing, paywall optimization, and maintaining a healthy work-life balance. Don’t miss this inspiring story filled with practical tips and honest reflections.
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com. By purchasing the course through this link, 20% of the price will go directly to Klemens, supporting his indie journey.
TIMESTAMPS
(00:00) - Introduction to the Apple Design Awards
(00:13) - Welcome to the Going Indie Podcast
(00:48) - Meet Klemens Strasser: Indie Developer
(02:07) - Journey to Becoming an iOS Developer
(03:10) - Working on Fantastical
(10:21) - Winning the Apple Design Award
(26:11) - The Importance of Accessibility
(31:53) - Sponsored by www.superwall.com
(32:35) - Joining the Indie House at WWDC
(32:40) - The Indie Journey Begins
(33:12) - Taking the Leap: Planning and Financial Security
(35:38) - App Development and Paywall Strategies
VIDEO
ABOUT OUR GUESTX: Bluesky: Art of Fauna - Nature Puzzles: Personal website:
How Blackbox Won an Apple Design Award, twice! – Ryan McLeod
Episode 4
Monday, February 3, 2025 • Duration 01:15:51
From Apple Design Award to Indie Success: Ryan McLeod’s Journey
In this episode of the Going Indie Podcast, host Antoine chats with Ryan McLeod, the indie developer behind the award-winning game Blackbox. Ryan, a two-time Apple Design Award winner, shares his journey from indie beginnings to expanding Blackbox for Apple Vision Pro. They discuss the challenges of balancing development with marketing, the impact of Apple’s recognition, and the creative process behind his unique puzzle game. Ryan also reflects on working solo versus building a team, the long-term mindset needed for indie success, and the power of community among indie developers. Don’t miss this insightful conversation packed with lessons and inspiration!
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com. By purchasing the course through this link, 20% of the price will go directly to Ryan McLeod, supporting his indie journey.
TIMESTAMPS
(00:00) - Winning the Apple Design Award
(00:11) - Introducing Ryan McLeod and Blackbox
(01:20) - Ryan's Journey to Indie Development
(02:16) - The Birth of Blackbox
(03:10) - Challenges and Creativity in Game Development
(06:14) - Monetization Strategies and Early Struggles
(06:50) - The Launch and Initial Reception
(09:18) - Adjusting Monetization and User Feedback
(11:15) - The Reality of Indie Success
(12:07) - Marketing and User Engagement
(13:14) - Balancing Ethics and Business
(17:54) - Sponsored by www.rocketsim.app
(18:46) - The Importance of Analytics
VIDEO
ABOUT OUR GUESTX: Bluesky: Blackbox:
Building a Business on Swift on the Server, Vapor & Open Source - Tim Condon
Episode 6
Monday, April 7, 2025 • Duration 01:01:53
In this episode of the Going Indie Podcast, host Antoine chats with Tim Condon, an influential figure in the Swift on the Server community and founder of Broken Hands. They explore Tim's journey to becoming an independent developer, managing multiple projects like Vapor and organizing the Server Side Swift Conference. Tim shares valuable insights on hiring employees, creating a sustainable business, and maintaining a healthy work-life balance. The conversation also covers Tim's experience with speaking at conferences, building a personal brand, and navigating the initial challenges of going indie. This episode offers plenty of practical advice and inspiration for aspiring indie developers.
This episode is sponsored by www.swiftconcurrencycourse.com: The Essential Swift Concurrency Course for a Seamless Swift 6 Migration.
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com. By purchasing the course through this link, 20% of the price will go directly to Tim Condon, supporting his indie journey.
(00:11) - Meet Tim Condon: Swift on the Server Pioneer
(00:27) - Tim's Journey to Going Indie
(00:37) - Balancing Projects and Personal Life
(01:02) - Conferences and Branding
(02:03) - Tim's Background and Experience
(03:07) - Discovering Server-Side Swift
(04:33) - Challenges and Opportunities in Tech
(06:48) - Going Indie: The Transition Phase
(08:56) - Impact of COVID-19 on Indie Work
(09:47) - Building a Sustainable Business
(11:18) - The Importance of Networking
(13:46) - Consultancy and Passive Income
(15:20) - Navigating Career Changes
VIDEO
ABOUT OUR GUESTX: Bluesky: Website: Broken Hands:
The Power of Consistency: a Path to Indie Development - Pol Piella
Episode 5
Monday, March 10, 2025 • Duration 01:09:35
The Power of Consistency: a Path to Indie Development - Pol Piella
In this episode of the Going Indie Podcast, host Antoine chats with Pol Piella, an indie developer known for his apps like NowPlaying and Helm, and his iOS CI newsletter. They discuss Pol's transition to indie development, balancing multiple projects, and the dynamics of working with a partner. Pol shares insights on splitting revenue, handling App Store releases, and the importance of consistency. The conversation also delves into Pol's personal journey, including his move from the UK to Spain and how personal events influenced his decision to go indie. Pol emphasizes the importance of building a public profile, taking time off, and setting clear priorities. This episode is packed with actionable advice and inspiration for aspiring indie developers.
This episode is sponsored by https://www.revenuecat.com: Build and grow your subscription business
Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com. By purchasing the course through the following link, 20% of the price will go directly to Pol Piella, supporting his indie journey: https://courses.avanderlee.com/p/from-side-project-to-going-indie?affcode=2082304_qvgl8xvo
TIMESTAMPS
(00:00) - Introduction and Personal Reflections
(00:05) - Welcome to the Going Indie Podcast
(00:44) - Meet Pol Piella: Journey to Indie Development
(02:06) - Balancing Projects and Moving Countries
(03:08) - Early Career and Learning Experiences
(04:50) - Challenges and Personal Growth
(08:16) - The Decision to Go Indie
(12:27) - Creating and Publishing Content
(18:36) - Developing the QR Code App
(28:39) - Sponsor: www.revenuecat.com
(29:20) - Managing Time and Preparing for Independence
(37:52) - Leveraging Full-Time Job Experience
(38:32) - Negotiating Work-Life Balance
(39:43) - Managing Side Projects and Full-Time Jobs
(41:49) - Transitioning to Indie Work
VIDEO
ABOUT OUR GUESTX: https://x.com/polpielladevBluesky: https://bsky.app/profile/polpielladev.bsky.socialWebsite: https://www.polpiella.devNewsletter: https://www.ioscinewsletter.comNowPlaying: https://nowplaying.pageHelm: https://helm-app.com
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ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at going-indie.com.
ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at going-indie.com.
ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at going-indie.com.
ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at https://www.going-indie.com.
ABOUT OUR PODCAST Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at https://www.going-indie.com.
Check out the full podcast here: https://www.youtube.com/playlist?list=PLg4qABgFp_nR8uTWuI9EoUa2TFma4ifFv Don’t forget to subscribe!
Check out my course if you're ready to start your indie journey: https://www.going-indie.com
THIS PODCAST IS MADE POSSIBLE BY SWIFTLEE https://www.avanderlee.com
AND ROCKETSIM The "Essential Developer Tool for App Developers" as recommended by Apple: https://www.rocketsim.app
GET IN TOUCH Contact us on youtube@avanderlee.com
SPONSOR THE NEXT EPISODE You can find all the details here: https://podcast.going-indie.com/sponsor
FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles! Twitter: https://twitter.com/twannl Bluesky: https://bsky.app/profile/avanderlee.com Spotify: https://open.spotify.com/show/41dH1bzaTZ2ZZsZ9g6UD2a
