Founded by Erin Kleinberg in honor of her late grandmother, SIDIA crafts luxurious body care and evocative scents that redefine modern luxury. Erin, the visionary behind Coveteur and the award-winning agency Métier, felt a deep desire to share her story of family and care through SIDIA. With a legacy of uplifting womxn, Erin channels her brand-building expertise to create products that empower and inspire. SIDIA embodies this ethos, offering a fresh perspective on what luxury truly means today. In 2023, SIDIA firmly established itself as a leader in meaningful fragrance and body care, resonating deeply with women everywhere.

In this episode, Erin also discusses:

• How to best utilize your network
• The importance of hand care and how it is overlooked
• Determining you resiliency threshold as an entrepreneur
• Unique partnerships such as the iconic Beverly Hills Hotel
• Their recent launch in Credo

We hope you enjoy this episode and gain valuable insights into Erin’s journey and the growth of SIDIA. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out SIDIA at www.sidiathebrand.com and on Instagram at @sidiathebrand

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Looking for just Creative? Lacking design bandwidth or top tier design?

Creative Assets is a design studio specializing in creative for brands. 

Curious if Creative Assets is right for you? Learn more at Creativeassets.agency

Crown Affair, founded by Dianna Cohen, is a modern haircare brand that emphasizes the importance of ritual in personal care. The brand is known for its handcrafted tools and clean, effective formulas, designed to not only enhance the health of your hair but also transform your relationship with it. Crown Affair’s approach encourages mindfulness in daily routines, turning haircare into a moment of self-care. Their products are thoughtfully created to blend functionality with a sense of luxury, making the experience of caring for your hair both effective and enjoyable. Under Cohen’s leadership, Crown Affair continues to set a new standard in the haircare industry by prioritizing quality, sustainability, and intentional living..

In this episode, Dianna also discusses:

• Working in consumer for a decade prior to launching the brand
• Hair as a powerful reflection of inner-self
• Being first doesn’t mean you will “win” the category
• Launching in Sephora and expanding into DTC
   

We hope you enjoy this episode and gain valuable insights into Dianna’s journey and the growth of Crown Affair. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Crown Affair at www.crownaffair.com and on Instagram at @crownaffair

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Looking for just Creative? Lacking design bandwidth or top tier design?

Creative Assets is a design studio specializing in creative for brands. 

Curious if Creative Assets is right for you? Learn more at Creativeassets.agency

With a passion for brand building from a young age, Dominique Gagnon brings over 15 years of experience in the consumer goods and beauty industry to her role as President and General Manager of Consumer Brands at Debut. Gagnon's career began in her family business, launching European prestige skincare brands in the US market. After completing her education at Harvard Business School, she worked with Fortune 100 companies like Nestle and Unilever as well as VC-backed startups before joining Debut, a first-of-its-kind, vertically integrated brand incubator that offers biotechnology-driven, climate-positive solutions, backed by BOLD, L’Oreal’s venture capital fund. At Debut, Gagnon has led the conception and launch of DEINDE, a skincare solution that harnesses biotech-derived ingredients to target 'inflammaging,' an emerging dermatological concern linked to aging which launched DTC in January.

In this episode, Dominique also discusses:

• The challenges of building a brand for a new benefit platform in a category
• Inflammation vs inflammaging
• The value of biotech and a new era of anti-aging skincare
• The future of preventative skincare

We hope you enjoy this episode and gain valuable insights into Dominique’s journey and the growth of DEINDE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out DEINDE at www.deinde.com and on Instagram at @deindeskin

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

MERIT Beauty was launched in January 2021 and has already rapidly grown into a leading beauty brand that is sold in 800+ Sephora stores. Founded by Katherine Power (Founder of WhoWhatWear, Versed), MERIT has raised $20 million in Series A led by L Catterton.

How did they achieve such rapid growth with a new brand? Founding SVP of Growth at MERIT, Aila Morin joins us to share exactly that.

In this episode you'll learn:

• The entire brand launch strategy
• How building community has been the catalyst for MERIT's success
• Current strategies they are using to acquire new customers
• Insights into the brand's Sephora partnership

You’ll also learn the brand’s new product launch strategy and MERIT's new "Great Skin" launch coming soon.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Marrying his two passions of painting and fashion and working behind-the-scenes at over 100 fashion weeks around the globe, Sébastien Tardif had a successful career as a Celebrity Makeup Artist. Now, he's using his expertise as Co-Founder and CEO of Veil Cosmetics, a beauty brand that focuses on weightless, breathable formulations that softly veil imperfections.

In today's episode, Sébastien gives insight into the behind-the-scenes of New York Fashion Week and how his experience as a celebrity makeup artist led him to launch his own beauty brand.

Sébastien also discusses:

• Runway tips and tricks from a professional makeup artist
• His process for selecting products for launch
• Overcoming social media challenges with email marketing
• Communicating the Veil Cosmetics's story to the brand's community
• The brand's approach to partnering with retailers

You'll also hear Sébastien's advice to his younger self and what's next for Veil Cosmetics.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While searching for skincare solutions for her own melanin-rich skin, Noelly Michoux started to question why the beauty industry takes a one-size-fits-all approach when skin is so diverse. She quickly realized that she was searching for a solution that did not exist, thus, leading her to launch 4.5.6 Skin and creating the world’s first skincare lab fully dedicated to studying the needs of darker skin.

In today's episode, Noelly introduces listeners to the Fitzpatrick skin phototypes and how her brand finds skincare solutions for Skin Phototypes 4, 5, and 6.

Noelly also gives insight into:

• The research and development that went into starting the brand
• Approaching the French Cosmetic Valley for support
• Evolving and scaling the brand
• The marketing strategy for sharing the brand's story

You'll also hear Noelly's most rewarding moment since launching 4.5.6 Skin and how she continues to overcome imposter syndrome and pursue her passion.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming the 5th generation to take on the family's hotel, Susanne Kaufmann decided to launch a skincare line to be used in the hotel's spa. Serving as her inspiration for her namesake brand, the Austrian Alps provide key ingredients for Susanne Kaufmann skincare products.

In today's episode, Susanne discusses the importance of trustworthy partnerships and product efficacy.

Susanne also gives insight into:

• The process of starting and scaling the brand
• The brand's evolving sustainable packaging
• How the pandemic affected the brand
• The brand's most successful marketing channel

You'll also hear Susanne's advice to her younger self and what's next for the Susanne Kaufmann brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After personally struggling with problematic skin for years, Camille Chulick decided to take matters into her own hands. She and her husband unexpectedly founded Averr Aglow, an all-natural results-driven skincare brand. Their focus is creating solutions for common skincare problems.

In today's episode, Camille gives insight into Averr Aglow's development process and key experiences while building the brand.

Camille also discusses:

• The importance of understanding the manufacturing process
• What led to the brand's exponential growth in the beginning years
• The brand's strategic plan to expand to retailers in the future
• Averr Aglow's most effective marketing channel

You'll also hear the philosophy behind the Averr Aglow name and what's next for the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Prompted by her own experience with shopping for an engagement ring, Nicole Wegman unexpectedly decided to start her own jewelry brand. As Founder and CEO of Ring Concierge, Nicole seeks to continually disrupt an industry that has been historically dominated by men.

In today's episode, Nicole Wegman gives insight into how the brand's omni-channel presence has allowed them to double its growth year after year.

Nicole also discusses:

• The hiring strategy that has led to such fast growth
• The power of social media in continuing to build the brand
• Current strategies they are using to keep fine jewelry accessible while combating inflation
• Retail expansion and how Ring Concierge relies on organic growth

And so much more!

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After starting her career as a marketer on The Oprah Winfrey Show and later working under famed Los Angeles based floral designer Eric Buterbaugh, Itika Oldwine-Grimble decided to launch her own floral business, Oldvine Florals. The brand is committed to designing blooming creations with a modern twist for the flowery landscape of L.A.

In today's episode, Itika Oldwine-Grimble gives insight into her background and how her digital marketing career led her on her journey to launching a floral brand, and later, Oldvine Fragrance.

Itika also shares:

• Insight into the brand's process for managing and sourcing flowers
• Her decision to pivot the brand's business model through the pandemic
• The brand's most effective marketing channel
• The challenges of creating a fragrance brand during the pandemic

You'll also hear Itika's advice to her younger self and what's next for Oldvine Florals and Oldvine Fragrance.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With a background in strategic marketing, Andrew Bilski teamed up with Skin MD Dr. Sharad Paul to create Skin by Dr. Sharad. Together, this unique duo created the world's first medically-proven, fast acting, vegan anti-wrinkle, skin elixir. The brand focuses on providing mainstream consumers with preventative health and wellness using products that are clinically backed.

In today's episode, Andrew Bilski gives insight into his career from working with L Catterton to help failing businesses turn into profitable brands to applying the same principles and methods to start his own brand with Dr. Sharad.

Andrew also shares:

• How he and Dr. Sharad met and eventually started a brand together
• Different marketing strategies used in the US vs New Zealand
• Insight into the development process of the brand's no-tox proprietary compound
• How he adopted his data driven approach to growth and marketing

You'll also hear about what's next for Skin by Dr. Sharad.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After spending over 20-years as a celebrity esthetician, Angela Caglia became fed up with the subpar products on the market. Thus, inspiring the creation of her namesake brand, Angela Caglia. The brand focuses on providing products with clean ingredients, clinical expertise, and transformative results.

In today's episode, Angela gives insight into her career and brand inspired by European skincare principles and explains Barbra Streisand's influence behind the brand.

Angela also shares:

• Her thoughts on starting a brand in your 40s
• How she allocates her time for running a brand while continuing to provide esthetician services
• The brand's most successful marketing initiatives
• The brand's approach to balancing DTC and retail partnerships

You'll also hear about what's next for Angela and the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by the healing power of the ocean, Allison McNamara founded MARA. Winner of Glossy Beauty Clean Beauty Brand and Glamour Beauty Award: Best Clean SPF you’ll see why Chrissy Teigen, Hailey Bieber, Molly Sims use MARA products to #SeatheGlow.

In this episode, you’ll learn:

• Strategies for driving organic growth and collaborating with other brands
• Why and how MARA used algae in their formula
• How MARA introduced the first-ever SPF sunscreen oil to market with Sea Kale Sunscreen Sérum, which sold out twice at credo Beauty within the first 2 weeks of launch.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Amidst a thriving tech career with industry giants like Accenture and IBM, Laura was quietly fighting a personal battle with alcoholism. Determined to quit alcohol for good, she faced a new challenge: finding a delicious non-alcoholic drink at social events. This struggle often left her feeling uncomfortable and out of place. Realizing she wasn't alone in this, Laura created Mingle Mocktails—a vibrant line of fun and flirty mocktails designed to shatter the stigma and isolation of abstaining from alcohol, no matter the reason. Crafted to taste great, Mingle Mocktails reimagines your favorite cocktail flavors with zero alcohol and fewer calories. Since 2017, Laura has grown Mingle Mocktails into the fastest-growing non-alcoholic spirits brand in the industry. 

In this episode, Laura also discusses:

• Building Mingle from the ground up
• How the health and wellness movement promoted the desire for better for you replacements
• Helping to build the category of adult non-alcoholic beverages
• Expanding into the nation’s top retailers including Whole Foods, Target, CVS, etc
• The social impact of abstaining from alcohol and how young people are at the forefront
• Their organic partnership with Bethenny Frankel

We hope you enjoy this episode and gain valuable insights into Laura’s journey and the growth of Mingle Mocktails. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Mingle Mocktails at www.minglemocktails.com and on Instagram at @minglemocktails

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Looking for just Creative? Lacking design bandwidth or top tier design?

Creative Assets is a design studio specializing in creative for brands. 

Curious if Creative Assets is right for you? Learn more at Creativeassets.agency

Shea Marie is the founder and CEO of The Feelist, a luxury plant-powered beauty and skincare brand, and SAME, a luxury swim, resort, and activewear brand made in Los Angeles. 

In this episode, you'll learn:

• How Shea manages her personal brand in addition to running the day-to-day of two high-growth brands
• The social media strategy that drove 500+ million impressions for The Feelist
• SAME’s direct-to-consumer strategy

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Andrea Abraham is a self-proclaimed "makeup junkie" who founded Woosh Beauty to fill a need that was missing in the beauty industry.

In 2017, Woosh Beauty was launched in 150 ULTA Beauty stores. Her equally innovative and useful products empower women to feel confident without spending hours on their makeup.

In this episode, you'll learn:

• Andrea's journey from self-proclaimed makeup junkie to inventing extraordinary makeup for ordinary days
• How she navigated being her sole investor and working with patents, designers, and engineers
• Strategies she used to alter her marketing messaging based on real-time feedback
• Behind-the-scenes of the brand's 150 ULTA Beauty store launch

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Alexandra Cristin is the founder and CEO of Glam Seamless, which provides high-quality hair extensions for every budget. In 2012, Cristin launched her business buying extensions and packaging them herself, ultimately generating $100,000 in sales in her first year; today, Glam Seamless has been successfully acquired and Cristin is celebrating her 10th year in business as Founder & CEO of the brand.

In this episode, you'll learn:

• Alexandra's journey from nothing to building an empire and ultimately the brand getting acquired.
• Giving back through her foundation - empowering young women from low-income families to reach their full potential
• Importance of sourcing products and understanding how to work with and vet manufacturers.
• Evolving and growing a brand for over a decade, while staying at the forefront of the industry and growing fast

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Divya Gugnani is the co-founder of Wander Beauty, a high-growth beauty brand with a celebrity-cult following and 30+ beauty award wins in the last 5 years.

In this episode, you'll learn:

• Starting the brand from scratch and growing rapidly with an innovative approach to product
• Beyond product and marketing, how Wander creates an overall end-to-end brand experience
• Staying true to their origins while maximizing growth

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

When Joanna Czech is not prepping Kourtney Kardashian and Travis Barker for the Met Gala or working with Kim Kardashian on SKKN, Czech is the founder and CEO of Joanna Czech Skin Care. From packaging to product, Czech has reimagined the standard skincare to a whole new level and has been hailed the “Rolls Royce” of skincare by her notable clients. 

In this episode, you'll learn: 

• How Joanna became the most sought out celebrity esthetician
• Time management as an aesthetician with high profile clients and CEO of a rapidly growing brand with a DTC and retail business
• Creating a differentiated and highly sought-after hero product that took the entire skincare industry to new heights
• Her skincare philosophy and explains how her treatments are based on the conditions of the skin rather than the type

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After bootstrapping for the first nine years in business, Courtney Claghorn, CEO of Sugared + Bronzed, successfully scaled her once apartment-based company. Courtney's commitment to providing a streak-free, safe tanning experience has made her company one of the most sought-after in the industry.

In this episode, you'll learn: 

• How Courtney took a chance on starting a business based on a skillset, she didn't have
• Pivoting and rebranding as Sugared + Bronzed scaled
• How Courtney and Sam went from bootstrapped to securing the first commercial location
• The strategy in navigating the difficulties and limitations of COVID
• The importance of taking pride in an upbeat environment and team
• Would she change anything if she could start over
• Courtney's tangible tips for productivity

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Being raised with the foundational principles of the winemaking world, April Gargiulo knew she had to bring the same craftsmanship and ethics of never cutting corners to the beauty industry. Fighting cystic acne, hyperpigmentation, and the inevitable skin changes from becoming a mother, April founded Vintner's Daughter, a performance-driven nutritional skincare company. It has organically taken the industry by storm. 

In this episode you’ll learn: 

• How April has intertwined ethics from the luxurious winemaking industry with the beauty industry
• How Vintner's Daughter successfully launched without a large marketing engine or investors
• The continued organic growth from Girlfriend to Girlfriend marketing
• Proven success in avoiding the destructive cycle of new-next-more
• Struggles to present the multidimensional story of the brand in an understandable way
• The importance of cultivating a team of collaborative missionaries
• How Vintner's Daughter shows appreciation to its customers without discounting the brand

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Shortly after accepting her new role with Olaplex, CEO JuE Wong fearlessly took the brand public during the pandemic. Since then, Olaplex has continued to pave the way in bond-building technology.

In today’s episode, JuE gives insight into Olaplex’s innovative approach to hair care and how partnering with hair care professionals has caused the brand to thrive. 

JuE also shares:

• The pros and cons of social media
• The brand’s method to managing and dissecting data
• Olaplex’s approach to navigating the supply chain and the residual effects of the pandemic
• Tips on building a great leadership team

You’ll also hear about JuE’s daily routine as she leads one of the largest independent hair care brands in the world.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After realizing the exclusivity of South Asian skin tones in the beauty industry, Bina Khan took it upon herself to fill this gap. Just B’s mission is to create smart, multi-dimensional makeup that brings out the beauty of brown skin.

Today, Bina explains the meaning behind the name and the philosophies behind the brand to celebrate women for who they are. 

Bina also shares:

• Inventing processes for product formulation during the pandemic
• Just B’s unique concept of providing a spectrum of colors to their customers
• The brand’s social media marketing strategy

You’ll also hear about the brand’s approach to expanding their retail partnerships and Just B’s future product categories. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Having been a bridesmaid six times herself, Grace Lee saw an opportunity for aspirational bridesmaid dresses at affordable prices, and so she created Birdy Grey. Birdy Grey is a direct-to-consumer bridal brand on a mission to change the way women shop for their big day.

In today’s episode, Grace gives insight into the idea behind the brand and her goal to take the pain points out of the bridesmaid dress shopping experience.

Grace also shares:

• What has been the brand’s greatest prospecting tool
• The timeline from launch to category expansion
• Navigating the challenges and opportunities brought on by the pandemic

You’ll also hear about Birdy Grey’s partnership with the Princess Project, Operation Prom, and other charities as well as what’s next for the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Carrie Barber has collaborated with some of the most influential beauty brands on the planet, including Glossier, Sephora, and VIOLET GREY. In 2013, Carrie and her partner took a bold leap by acquiring and relaunching MAKE Beauty. Carrie continues to evolve MAKE, pushing the brand forward into the next chapter of beauty. For her, this means making sustainability the standard, using cleaner and more effective ingredients, incorporating technology into formulations and the digital experience, and experimenting with pigment again. Today, MAKE offers a collection of utilitarian personal care essentials designed to seamlessly integrate into your daily routine. 

In this episode, Carrie also discusses:

• How her involvement with MAKE started with a DM
• Reformulating the products to keep the ethos of the brand while embracing the new
• Marketing makeup and skincare as a digital only brand
• How to grab attention with branding and packaging
• Partnering with biotech labs
• The importance of supporting makeup artists and community

We hope you enjoy this episode and gain valuable insights into Carrie’s journey and the growth of MAKE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out MAKE at www.makebeauty.com and on Instagram at @makebeautyofficial

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With their complementary backgrounds in finance and fashion, Founder Matthew Hoyle and Designer and Creative Director Cass Dimicco created Aureum Collective. Aureum Collective is a jewelry brand with a luxury feel at an accessible price point. All their pieces are designed with quality, versatility, and beauty in mind.

In today’s episode, Matthew and Cass dive into creating an influencer brand and focusing on organic reach to expand including plans for in-person experiences and events.

Matthew and Cass also share:

• Their experience with the manufacturing process
• Aureum Collective’s most popular and signature products
• Navigating challenges during the pandemic
• The long term vision for the brand including future plans for retail partnerships

You’ll also hear about what’s next for the brand, including new product categories coming soon.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While looking for products to help his patients heal faster and better after various surgical and non-surgical treatments, 111SKIN Co-Founder Dr. Yannis Alexandrides discovered a gap in skincare. He and his wife, Eva, decided to team up with a group of leading scientists to formulate products that would address his patients’ needs. 

Today, Yannis and Eva take us behind the scenes of their spouse-owned business. You’ll learn the story behind the brand, their most effective DTC marketing initiatives, and the decisions behind 111SKIN’s unique packaging and branding.

Yannis and Eva also share:

• How the brand continues to be a pioneer in the category even with new competitors
• The foundations of the success of 111SKIN
• The challenges of keeping up with trends and product innovation
• How important it is to keep a work-life balance

You’ll also hear about what’s next for the brand, including new products on the horizon and tips for taking care of your skin from skincare experts themselves.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After discovering her sensitivity to many of the artificial ingredients and fillers in traditional supplements, Sara Cullen decided to redefine vitamins. Sara is the Founder and CEO of GEM, a unique category that is working to evolve the supplement aisle into a food aisle.

In today’s episode, Sara gives insight into the brand’s goal to look proactively and holistically at your mind, body and health. In addition, she explains how she focuses on creating products from different scientific perspectives while using the healthiest and most nourishing ingredients.

Sara also discusses:

• The GEM product development process
• Constant product evolution via customer feedback
• GEM’s “kaleidoscopic look” approach to branding
• The benefit of the brand’s subscription model

You’ll also hear Sara’s plans for expanding and scaling the brand as well as her vision for GEM over the next year. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After a visit to her dermatologist, Tiffany Scott was inspired to begin focusing on not only what she was putting into her body but also what was going onto her skin. Realizing the limited options of clean and cruelty-free luxe cosmetics, Tiffany launched her own beauty brand, RÓEN.

Today, Tiffany explains the story behind the RÓEN name and what it has been like launching a successful clean beauty brand and partnering with top retailers like Credo and goop.

Tiffany also shares:

• How having a Creative Director has catapulted the success of the brand
• Navigating the surprise of the pandemic as a new brand
• Insight into the process of finding ethically sourced mica
• The importance of being selective with retail partnerships

You’ll also hear about the brand’s focus over the next year and the future of RÓEN.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by her conscious-minded upbringing and doula career, Carson Meyer created C & The Moon from her kitchen in Malibu. Focused on natural and organic ingredients that are not only good for your body, C & The Moon products also keep the preservation of our planet in mind.

In today’s episode, Carson dives into the brand’s history from creating her first product in her kitchen to becoming a celebrity favorite. She also discusses how her environment and role models have influenced the brand and the products she creates.

Carson also shares: 

• The inspiration behind the brand’s name
• The journey to out-growing her kitchen
• Challenges faced while scaling C & The Moon
• The brand’s marketing strategy

You’ll also hear about what’s next for C & The Moon.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Founded by Max Johnson along-side his three-time breast cancer surviving mother, Awe Inspired is more than just a jewelry brand. Awe Inspired is a mission-driven fine jewelry brand, with collections that represent the customer’s personal journey in addition to a mission to give back.

Awe Inspired is known for their “Goddess Quiz,” which matches a customer’s Meyers-Briggs personality type to their inner Goddess and Awe Inspired jewelry products. Focusing on the customer experience both online and in Nordstrom, with their own store and a partnership with Neiman Marcus coming soon.

In today’s episode, Max explains the inspiration behind the brand and why it is so important for Awe Inspired to give back to those most in need. 

Max also shares:

• The brand’s approach to intentional jewelry design
• How Awe Inspired has been able to attract the attention of A-list celebrities
• Some of the growing pains experienced by the brand
• The goals for the brand and product category expansion plans over the next year

You’ll also gain insight into how the mother-son dynamic duo has used their unique knowledge and experience combination to their advantage for the growth and success of the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After spending years looking for a clean, convenient, and effective product to keep her jewelry clean, Brea Fullerton decided to listen to her intuition when it told her to create a product unrelated to her career and completely unheard of in its category. Brea’s persistence is admirable as she created her self-funded company Shinery, a simplified jewelry care line using only ingredients that are safe for you and your jewelry.

Today, Brea reveals how she was able to create a non-existent category without a roadmap. She also opens up about self-funding the entrepreneurial process and some unexpected expenses to keep in mind.

Additionally, Brea shares:

• How she focused on educating herself to ensure her brand avoided harmful ingredients
• Her experience with the packaging and branding process
• The brand’s initial launch strategy and her successful pivot to tradeshows

You’ll also hear what Brea might have done differently in hindsight and her plans for Shinery over the next year.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Upon opening her Med Spa, Dara Levy decided to make dermaplaning the foundation of all services her spa offered. Now, she’s committed to bringing aspirational and affordable med-spa quality results home through her brand, DERMAFLASH.

In today’s episode, Dara opens up about launching a brand new product category with a product that has been embraced by iconic celebrity makeup artists and is the only device that is both sold and offered as a service by Ulta. 

Dara also reveals:

• QVC’s influence on the brand’s success
• The challenges of building a cohesive team
• The positive influence the pandemic has had on DERMAFLASH
• Her most surprising parts of her journey as Founder of DERMAFLASH

You’ll also gain insight on the biggest growing pains for the brand and Dara’s plans to launch skin care solutions to amp up the efficacy of DERMAFLASH devices.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Early in her career as an esthetician, Tammy Fender recognized a disconnect between luxury skin care and natural ingredients for her clients. This led her to create her own namesake brand targeting plant-based luxury skin care and holistic living on every level—body, mind and spirit.

Today, Tammy discusses how she conveys her calming energy through her brand and encourages people to connect to the plant kingdom through her products.

You’ll also gain insight into:

• Tammy’s story on starting and growing her brand
• How she has found her favorite and most effective ingredients
• Their most effective ways to educate partners
• How Tammy Fender competes with mainstream brands in the space

You’ll also hear Tammy talk through one of their hero products which landed them an Allure’s Best of Beauty award in 2020, as well as the brand’s most powerful marketing initiatives.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by her personal health journey and crafted in her kitchen, Hint Inc Founder and CEO Kara Goldin introduced the award-winning Hint water to the world nearly two decades ago. Kara is out to create enjoyable better-for-you experiences that people want to share.

In today’s episode, Kara shares her inspiration behind creating the brand as well as the story behind the Hint name.

Kara also discusses: 

• Hint’s journey to DTC
• How the brand has evolved over the years
• What she believes has been the most challenging part of building her business
• Her favorite marketing strategy thus far

You’ll also hear Kara recall several moments of success for the brand, and she’s not just chatting revenue-centered milestones. She’s opening up about what truly drives her to push Hint forward each day: connecting directly with consumers and hearing stories about the impact Hint has made on their health and wellbeing. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Dr. Yug Varma has made it his mission to revolutionize microbiome research. With a rich background in bio-organic chemistry, microbiology, and synthetic biology, he’s set out to transform the way we tackle chronic bacterial diseases. Dr. Varma is not just advancing science; he's making it accessible to everyone, especially those battling acne.

Introducing PHYLA, the game-changer in acne treatment. Born from Dr. Varma's groundbreaking research, PHYLA focuses on achieving clear, healthy skin through the power of phages. Unlike typical acne treatments that wipe out all bacteria—including the beneficial ones—PHYLA’s approach preserves a diverse microbiome. This means healthier skin, free from the side effects caused by harsh chemicals.

Experience acne-free, glowing skin with PHYLA. It’s vegan, free from harmful chemicals like Benzoyl Peroxide, Parabens, and benzene, and dedicated to leaving your skin's microbiome thriving. Say goodbye to harsh treatments and hello to clear, radiant skin!

In this episode, Dr. Varma also discusses:

• Acne- Current and Future Approaches
• How the phages in the Phortify Serum represent the first scientific breakthrough in acne treatment in 40 years
• The simplified 3 step Phyla Phage System
• Making products that are accessible and the impact of PHYLA

We hope you enjoy this episode and gain valuable insights into Dr. Varma’s journey and the growth of PHYLA. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out PHYLA at www.phylabiotics.com and on Instagram at @phylabiotics

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.

Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand’s revenue to the $100 million mark. 

Ju also dives into: 

• Formulating a product in Korea to bring to the US
• What differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at home
• Leveraging Amazon to launch and build a company in an unconventional way
• How paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty Patch

You’ll also hear about recently launched products and what’s next for the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with beauty icon Frédéric Fekkai. 

Frédéric Fekkai has been revolutionizing luxury hair care for decades, by not only crafting some of the most luxurious hair care products on the market but also through operating his high-end salons where he focuses on creating a totally customized experience for his clients. 

In today’s episode, Frédéric explains the evolution of the Fekkai brand including one of their most recent goals to not only pamper the customer, but also our planet.

Frédéric also walks us through:

• The most notable changes through the evolution of the brand
• Modernizing his product formulas and packaging and competing with other luxury brands currently on the market 
• Social media’s influence on marketing now vs the 1990s
• His hindsight view of what he might have done differently

You’ll also hear about Fekkai’s best selling products and what’s next for the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

LYS Beauty, Sephora’s first Black-owned Clean Color Cosmetics brand, is on a mission to diversify the clean beauty industry. Chief Executive Officer Tisha Thompson created the brand after realizing how often deeper skin tones are an afterthought in the beauty space. 

Today, Tisha gives insight into the inspiration and meaning behind the brand name and product packaging.

Tisha also shares:

• The LYS Beauty product development process
• How LYS Beauty helps consumers break through insecurities and build confidence while not breaking their wallet
• The most effective marketing initiatives for LYS Beauty

Lastly, Tisha dives into her plan to expand the LYS Beauty team in 2022, LYS Beauty hero and award-winning products, and brand new products that have just launched!

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by his wife’s dedicated skin care routine and using his facial rejuvenation expertise as a Facial Plastic and Reconstructive Surgeon, Dr. Amir Karam created a simple and effective skin care brand. Also focused on affordability and accessibility, Karam MD Skin is packed with all the ingredients your skin needs.

In today’s episode, Dr. Karam dives into how Karam MD Skin was created as well as his mission and goals for the brand.

Dr. Karam also shares:

• His approach and intention during product formulation
• Using social media to educate, inform, and market Karam MD Skin
• The efficacy of Karam MD Skin products that have even surprised him 
•  His vision for Karam MD Skin over the next year

You’ll also hear about Dr. Karam’s stance on botox and fillers.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Originating from her passion for environmentalism and triggered by her pregnancies, Karen Behnke founded Juice Beauty in 2005. A first of its kind in clean beauty, Juice Beauty has become known for setting the standard for product results, efficacy, and quality within the clinical organics category.

Today, Karen discusses her journey paving the way for clean sustainable beauty long before it was a trend. She also shares the intention behind Farm to Beauty and what it means for Juice Beauty.

In addition, you’ll hear about:

• The difficulties Karen faced when launching one of the first clean beauty brands
• The importance of retaining the right team that will grow with your brand and excel through adversity
• Navigating the pandemic with a retail focused beauty brand which forced them to focus on digital marketing
• Advice Karen offers to other growing brands

Karen also shares exciting news for Juice Beauty, including their inclusion in the first phase of the Ulta Beauty at Target launch.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

A desire for a career change and a calling to share their Indian culture prompted sisters Shaz Rajashekar and Kiku Chadhuri to create their hair wellness company, SHAZ & KIKS. SHAZ & KIKS focuses on clean, natural, Indian-inspired products that nourish and balance your entire hair ecosystem to its healthiest state.

In today’s episode, Kiku Chadhuri walks us through how she and her sister started a beauty brand from the ground up with professional backgrounds in engineering and marketing and personal passions for sharing their Indian culture with the world. 

Kiku also shares:

• The challenges she faced with starting a brand while working full time
• Their experience with product formulation while working closely with experts in Indian culture and age-old practices and ingredients
• SHAZ & KIKS’s most effective marketing channels and the marketing strategies they are focusing on
• Launching SHAZ & KIKS in Credo and being selected for Sephora’s Accelerate 2022 Brand Incubator Program

You’ll also hear what is on the horizon for SHAZ & KIKS in 2022, including pursuing goals to be an environmentally conscious brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Very early on in her esthetics career, Rachel Roff discovered a lack of education and services available for treating common concerns and conditions seen in darker skin tones. 

That injustice led her to create Urban Skin RX, an inclusive clinical skincare brand with a mission to develop clinical skincare geared towards problem-solving formulas for melanin-rich skin.

In this episode, Rachel digs deep into the evolution of Urban Skin RX. She’s uncovering how she went from running a top medical spa and laser center to effectively and safely treat melanin-rich skin to creating a clinical skincare line that now allows her to fuel her mission on a much larger scale – making inclusive skincare accessible to consumers! 

Today, Rachel also discusses: 

• The turning point for Urban Skin RX and when Rachel knew the brand was a success
• How the pandemic has contributed to the success of Urban Skin RX and has changed the way the brand operates
• How the Urban Skin RX brand has grown through social influencers and keeping up with beauty trends
• The challenge of work-life balance many entrepreneurs face

You’ll also hear about what to expect from Urban Skin RX in 2022.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming a manicurist to support her dream of becoming a singer, Deborah Lippmann soon discovered the need for luxury nail care products. 

In today’s episode, Deborah Lippmann, Creator and Founder of the brand Deborah Lippmann, shares how manicuring top celebrities inspired her to develop The Deborah Lippmann brand which is focused on developing innovative and high-quality products that keep your nail and skin health in mind.

Deborah also shares:

• How the brand has revolutionized the at-home manicure
• How the Deborah Lippmann brand has continued to thrive during the pandemic
• The evolution of eCommerce experienced by Deborah Lippmann
• Tips to consider when visiting your manicurist or nail tech

You’ll also hear about some of Deborah Lippmann’s new and top products for your nails, lips, and skin.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today we’re sitting down with Alicia Grande, CEO and Founder of Grande Cosmetics. 

Listen in as Alicia uncovers how she launched Grande Cosmetics with just $25,000 and a dream, and managed to create the most innovative lash and brow products on the market today! 

In this episode, Alicia gives insight into:

• How Grande Cosmetics was founded and their success story
• Combating counterfeit products and ensuring quality products are delivered to their customers
• What makes Grande Cosmetics stand out from their competitors
• Grande Cosmetics marketing strategies then and now

You’ll also hear about the company’s goals for 2022 and new products on the horizon for Grande Cosmetics.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Most hair care brands focus on the product itself, but at Virtue Labs, it’s the science behind the products that matter. Their focus is to develop products that actually make a difference and not just give the appearance of solving common hair care issues. 

On today’s episode, Melisse Shaban, Founder and CEO of Virtue Labs, walks us through what it takes to build a beauty brand focused on giving everyone their best hair scientifically possible. Melisse explains:

• The creation of Virtue Labs proprietary hair healing protein
• The methods they use to communicate their aspirations to consumers and how they differentiate themselves from other hair care brands
• How Virtue Labs has navigated supply chain issues during the pandemic
• Their relationship with Jen Garner and her role in their customer acquisition strategy

You’ll also hear about Virtue Labs hero products and how they can help you reach your hair goals.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. 

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Known for their Vitamin C-infused shower heads, Vitaclean aims to enhance the everyday shower experience by promoting healthier skin and hair. It is more than a showerhead, it is an experience. Vitaclean’s products are designed to neutralize chlorine and other impurities found in tap water, effectively reducing acne, dry skin and hair and other skin irritations. Additionally, Vitaclean's shower heads are equipped with aromatherapy features, offering a spa-like experience in the comfort of your home. With a strong emphasis on sustainability, the brand uses eco-friendly materials and encourages recycling of their filter cartridges. Vitaclean's commitment to quality and wellness has garnered a loyal following, making it a trusted name in the personal care industry.

In this episode, Sara also discusses:

• How they discovered the effects of unfiltered, hard water
• Repositioning and innovating an already existing product
• Their Vitamin C shots infused with spa like scents 
• When your skin and hair are on point, your confidence is too
• Their latest product and its benefits, the new shungite shampoo 

We hope you enjoy this episode and gain valuable insights into Sara’s journey and the growth of VITACLEAN. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out VITACLEAN at www.vitacleanhq.com and on Instagram at @vitaclean_official

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.

Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:

• Prima’s mission behind their brand and the success they’ve seen with addressing stress in many forms
• How a consumer can educate themselves on legitimate CBD brands and products
• How Prima launched their own app to connect one-to-one with consumers to support their retention strategy
• Prima’s marketing plans for the future leveraging email and influencer marketing

You’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with Amy Liu, CEO and Founder at Tower 28 Beauty.

Listen in as Amy gives a behind the scenes look into how she used her career in marketing and personal experience to start her own beauty brand. In today’s episode, Amy shares:

• How her professional experience helped her to raise starter funds and more specifically how she did it
• How she uses her own experience with sensitive skin to ensure Tower 28 Beauty products are designed for sensitive skin and made for all
• Insight into growing Tower 28 Beauty from solely DTC to launching in retailers such as Sephora and Credo
• The unique strategy used to pitch Sephora based on the idea of concentric circles of influence

You’ll also learn about Tower 28 Beauty’s marketing initiatives and their future goals.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With the skincare industry constantly evolving, how do brands like Vanity Planet stay on top of trends?

Today, we’re sitting down with Toni Battaglia, Director of Product Development and Brand Strategy of Vanity Planet to discuss just that. 

Listen in as Toni gives us a behind the scenes look at Vanity Planet’s trend forecasting model that allows them to roll out top-selling products time and time again. 

• Vanity Planet’s mission to offer professional spa grade skin care devices at accessible price points
• Vanity Planet’s product design process
• How important it is to listen to customers to elevate existing products
• How Vanity Planet leverages brand partnerships and influencer marketing

You’ll also hear about some new product launches on the horizon for Vanity Planet. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

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