Public relations and comms face a problem today.
Job seekers are confused about what employers actually want, while employers often tell us they need creativity, responsibility, etc., but then admit they don't quite know what those words will mean in the next few years.
Because, of course, AI is changing everything. For one, the number of junior roles is falling.
In the past, agencies could afford to bring in juniors, spend time and money training them in return for doing some of the simpler work. But AI is changing that.
Today, it's not a question of whether I can find someone good enough to join us; it's a question of how I find top talent who can bring real new skills and value to my company from day one.
So this podcast is for both sides of that equation.
FOR AGENCIES: We discuss recruitment today. Who's getting hired, why, what works and what doesn't.
FOR JOB SEEKERS: We're trying to identify the real talent amongst you and then not only help you understand what's needed, but to nurture you and encourage the best of you to stand up and get noticed.
So, Getting a Job in PR is a podcast, but more importantly, an increasingly live experiment with a simple goal:
To find what the industry actually needs today and to encourage the people who match that to stand up above the noise.
So....
If you are a job seeker: Check out our monthly webinar on the website at GettingAjobInPR.com. That's a roundup of the latest findings from our industry research. Then listen to the shows to hear what agencies themselves from around the world are telling you.
If you are an agency: Come on the show and tell us what you wish newcomers had, so they know when they are ready to apply and when they should keep building their skills.
To quote that famous movie, we want to help the best of the best of today's new comms talent connect with an industry looking for the best.
Welcome then to Getting a Job in PR.
Enjoy the episodes and reach out as soon as you are ready.
