Explore every episode of the podcast Get Seen & Sell: Content & Marketing for Women in Business

As a social media copywriter, I see this all the time: business owners are consistently creating content, getting likes and engagement, but struggling to turn that attention into actual leads.

In this episode, I’m breaking down the five pieces I use to connect social media content to an email list and, ultimately, to an offer. I’m sharing how to create a free resource people actually want, write content that makes them want it, and build a simple system that moves people from discovering you on social media to nurturing that relationship through email.

I’ll also share why your freebie doesn’t need to be perfect before you put it out there, and how I use my clients’ own words to create content that resonates.

If you’re ready to put this into practice, join me for my 3-day Telegram Challenge, where I’ll help you create your opt-in, work through the tech, and create content that leads people directly to it.

Join the Likes to Leads challenge: https://juliazatta.myflodesk.com/challenge

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👉 https://www.instagram.com/juliazatta_copywriter/

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You’re posting consistently. Your audience likes your content. People are watching, commenting, and following you.

So why aren’t more of them becoming clients?

The problem might not be your content. It might be what happens after someone discovers you.

In this episode, Julia breaks down why so many women entrepreneurs are creating content without a clear path to their offers, and how a simple social media funnel can change that.

You’ll learn:

• What a social media funnel actually is (and why it doesn’t have to be complicated)
• The signs that your content needs a clearer path to your offer
• Three simple funnels you can use to turn social media followers into leads
• When to send people from social media to a DM, discovery call, application, or email list
• How to create a free resource that actually supports your paid offer
• The two questions you need to answer before building your funnel

If you’re tired of posting just to “stay consistent” and want your content to actually help grow your business, this episode will give you a simple place to start.

Want to build your own funnel?

Get my From Likes to Leads masterclass inside the free Back to Business Bundle, with 80+ resources to help you build your business.

👉 https://juliaz--catgriffin.thrivecart.com/back-to-business-bundle/

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👉 https://www.instagram.com/juliazatta_copywriter/

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What if the way you’re running your business isn’t actually working for you?

In this episode, I’m talking to online business coach Daire Paddy about building a business around you, rather than forcing yourself into someone else’s version of what a successful business should look like.

We get into:

• Why having one signature offer isn’t necessarily the best approach for creative entrepreneurs
• How to turn a million ideas into an offer ecosystem that actually makes sense
• Why your offers should be built around your clients, not your competition
• The importance of creating an experience, not just delivering information
• How Daire uses Telegram to create deeper relationships with her clients and community
• Why experimenting with unconventional ideas can lead to some of your best business decisions
• How to build a business that supports your actual life, energy, personality, and strengths

And Daire shares a sneak peek at her new 30-day challenge, The Unfair Advantage, launching September 1st: https://juliaz--daire.thrivecart.com/unfair/

If you’ve ever looked at someone else’s business and thought, “Maybe I should be doing it that way too,” this episode is a good reminder that there are 1,001 ways to build a business. You get to choose the one that works for you.

Connect with Daire on Instagram: https://www.instagram.com/dairepaddy/

And check out her podcast, Stacked and Steady: https://pod.link/1896711226

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How do you establish your expertise on social media without sounding like you're lecturing your audience?

In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her.

The answer? Storytelling.

I'll explain how you can use stories to show your expertise, reveal how you think, and invite your audience into the conversation without resorting to formulas that feel stiff, preachy, or disconnected from your personality.

If you want your content to demonstrate your expertise while still feeling human and conversational, this episode is for you.

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Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?”

In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting.

And this is where I think a mindset shift needs to happen.

People don’t necessarily buy when you’re ready to sell. They buy when they’re ready to buy.

We’re talking about why consistency matters, how Instagram Stories can help you build familiarity and trust with your audience, and what you can actually share when you have no idea what to post.

I’ll also share why your Stories don’t need to be polished, educational, or sales-focused all the time.

Sometimes showing your breakfast, answering a question, sharing what you’re working on, or giving people a glimpse behind the scenes is exactly what your audience needs.

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👉 https://www.instagram.com/juliazatta_copywriter/

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What if hearing “no” could grow your business? Leadership coach Brandi Holder shares her No Project: a 30-day challenge to make intentional asks and start meaningful conversations on LinkedIn.

Brandi reveals how she came up with the idea for this challenge and shares the data she collected over 30 days, or going for no. But the real lesson she shares is about measuring your own data rather than believing the narrative you see out there on your feed.

We also talk about overcoming limiting beliefs, creating a networking system that feels genuine instead of salesy, and leaning into your strengths to build a more profitable, peaceful business.

If online visibility feels intimidating, this episode offers a practical way to create momentum at your own pace.

Follow Brandi Holder on LinkedIn: https://www.linkedin.com/in/bholder1/

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I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently.

I also dive into two exciting updates that could change the way you create content:

• Google's new Search Console feature that lets you see which search terms bring people to your social media content.

• Instagram's new search insights, including the magnifying glass feature that reveals the keywords helping people discover your posts.

I'll walk you through exactly how I'm using these insights to build content strategies for my clients, even when I don't have access to their Instagram accounts.

If you've ever wondered how to create content that's easier to discover without chasing trends, this episode is for you.

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What happens when the career you worked so hard for no longer feels aligned?

In this episode, I’m joined by leadership and change strategist Noelle Van to talk about the growing “quiet breakup” movement, where high-achieving women are quietly stepping away from traditional corporate success to create more meaningful, fulfilling work.

We discuss:

• The early signs you’ve outgrown your current role
• Why so many women feel disconnected despite being successful on paper
• The identity shift that comes with career reinvention
• Why community and support matter during major transitions

This conversation is incredibly validating for anyone questioning what comes next in their career.

Connect with Noelle Van on LinkedIn: https://www.linkedin.com/in/noellev/

Learn more about RESET: https://noellevan.com/reset

Listen to the Change Effect Podcast: https://pod.link/1680641352

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Discover the five LinkedIn content personalities and identify which one best matches the way you naturally communicate. You'll learn your strengths, your biggest blind spot, and one simple challenge to help you create more varied, engaging content.

You'll also see how understanding your content style makes repurposing easier, helping you turn one idea into multiple posts instead of constantly chasing new content ideas.

Take the free LinkedIn Content Style Quiz to discover your personality: https://juliazatta-dev.github.io/linkedin-content-style-quiz/

Then join the Pick & Mix Sale and grab my LinkedIn Content Repurposing Blueprint to learn how to turn one idea into weeks of content: https://collaborationclubhouse.newzenler.com/1-pick-mix-join-2026/

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What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?

In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.

In this episode, you'll learn:

• Why your LinkedIn profile should come before your content

• How to position a service that people may not be familiar with

• The difference between speaking to your clients and speaking to the people who hire you

• How to identify the right audience on LinkedIn

• Simple ways to research your target market before creating content

Interested in being coached on a future episode?

Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZatta

Connect with Julia on LinkedIn:

https://www.linkedin.com/in/julia-zatta/

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Are you posting consistently on social media but struggling to turn followers into leads?

In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list.

I also share insights from my own email analytics and explain how those insights help me create content that attracts subscribers and nurtures them into clients.

If you're ready to stop posting random content and start building a simple funnel that turns followers into subscribers, you won't wanna miss my upcoming training: From Likes to Leads. You'll get early access and exclusive early-bird pricing when registration opens.

Grab the From Likes to Leads Masterclass: https://juliazatta.myflodesk.com/likes2leads-masterclass

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In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online.

We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start writing. Lynn also shares why niching down matters, how to structure your book with a clear outline, and the publishing horror stories every entrepreneur should know before signing a contract.

If you’ve ever thought about writing a book to support your personal brand, credibility, or business growth, this episode will save you a lot of time, stress, and confusion.

Join Lynn's Skool Community - Publishing for Leaders

Listen to - Self-Publishing for Professionals

Follow Lynn Smargis on LinkedIn

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Thinking about using LinkedIn to attract clients, but not sure where to start?

In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients.

Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn?

In this episode, you'll learn:

• How to determine whether LinkedIn is the right platform for your audience

• The difference between marketing to individuals (B2C) and organizations (B2B)

• How to research potential clients before creating content

• Why your LinkedIn profile matters before you start networking

• How Sales Navigator can help you find decision-makers inside companies

Resources mentioned in this episode:

• 16 LinkedIn Post Ideas (free download)
• Linkedin Profile Glowup
• Power hour consultation

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👉 https://www.instagram.com/juliazatta_copywriter/

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Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort.

The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas.

In this episode, we cover how to repurpose the content you have already created into engaging LinkedIn posts that save you loads of time and keep your content calendar topped up.

Connect with Julia:

• Work With Me: Ready to hand over your content? Book a discovery call
• DIY Strategy: Grab the LinkedIn Content Repurposing Blueprint.

Love the show? Leave a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐

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You can post consistently and still struggle to attract clients on LinkedIn.

In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network.

You’ll learn how to:

• Use LinkedIn analytics to understand your audience
• Build a network that supports your business goals
• Find and connect with the right people
• Turn LinkedIn into a relationship-building platform instead of a content-dumping ground

Plus, I share practical networking tips you can start using this week.

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Posting consistently on LinkedIn but still not attracting clients?

In this episode, content expert Julia Zatta explains why weak positioning could be the real issue. Learn how to audit your last 5 LinkedIn posts to understand why your content may not be converting. Then learn how to tweak your hooks so your content immediately tells the right people: “This is for you.”

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If you think more engagement equals more clients on LinkedIn, think again. In this episode, I break down how the feed has changed, why your audience might not be engaging, and what to focus on instead. We’re talking visibility, silent buyers, and how to build real opportunities beyond just posting.

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If you’ve been overthinking your LinkedIn content or struggling to show up consistently, this episode breaks it down into a simple, actionable plan.

You’ll learn exactly how to approach a week of LinkedIn content like a ghostwriter, with five strategic post ideas designed to build visibility, spark engagement, and position you as a leader in your space. This episode focuses specifically on your personal profile, where personal branding and connection matter most.

If you try any of these post ideas and get stuck, send a message on Instagram or LinkedIn for support.

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👉 https://www.instagram.com/juliazatta_copywriter/

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Are you on LinkedIn because your audience is actually there… or because you feel like you should be?

In this episode, I break down how to decide whether LinkedIn is the right platform for your business based on your audience, your goals, and your overall content strategy.

Using real client examples, I walk you through when LinkedIn makes sense, when it doesn’t, and how different platforms like Instagram and email can work together to support your visibility, lead generation, and brand positioning.

If you’re a coach or solo entrepreneur trying to figure out where to focus your content efforts, this episode will help you stop guessing and start building a strategy that actually works.

Book a call with me: https://tidycal.com/julia-zatta/clarity-call

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👉 https://www.instagram.com/juliazatta_copywriter/

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You know LinkedIn could bring you clients.

You want to show up.

But when it’s time to post… You freeze.

In this episode, you’ll learn 5 mindset shifts I use with my clients to help build their visibility muscle. So you can stop overthinking every word or relying on AI to “fix” your ideas.

If LinkedIn feels more intimidating than it should, this will help you reset and start posting with confidence.

Want help putting this into practice?

Check out my 7-Day LinkedIn Visibility Sprint and write 7 posts with my guidance so you can finally hit publish with confidence.

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👉 https://www.instagram.com/juliazatta_copywriter/

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She came to me for LinkedIn support, but the real issue was that her Instagram wasn’t converting. So we rebuilt her entire content system across Instagram and email. If you’re a coach or solo entrepreneur, this will show you why tips don’t convert, what your audience actually needs to see, and how to create a clear path from content to leads.

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👉 https://www.instagram.com/juliazatta_copywriter/

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Join the Let's Get Digital Bundle: https://juliaz--catgriffin.thrivecart.com/lets-get-digital-bundle/

This week, content strategist Julia breaks down LinkedIn’s new AI-powered algorithm and what it means for your visibility. Learn why topical consistency, profile optimization, and content depth now matter more than ever. Plus, how to avoid outdated tactics hurting your reach, and why now is the time to refresh your LinkedIn profile.

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As a LinkedIn strategist and ghostwriter, I share what I’d do if I were starting LinkedIn from scratch, based on how I rebuilt my own presence when I pivoted my business.

Spot the gaps in your LinkedIn profile, network, and messaging to attract clients effectively. Why trust me? I specialize in working with coaches and consultants for business growth. This episode guides you through essential steps to create a strong personal brand. 

If you’re ready to fix your profile and create a clear direction for your content, you can explore working with me below:

LinkedIn Profile Makeover: https://juliazatta.mvsite.app/products/offers/view/1190990

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LinkedIn strategist and ghostwriter Julia Zatta breaks down the exact framework she uses to position founders, coaches, and consultants as thought leaders on LinkedIn. If you want to stand out on LinkedIn, this episode will help you rethink how your LinkedIn profile, positioning, and content strategy work together. This episode is perfect for service-based business owners, consultants, and coaches who want to attract clients, collaborators, and opportunities through LinkedIn.

Additionally, if you’d like support refining your LinkedIn positioning, profile, and content strategy, you can learn more about Julia’s 1:1 LinkedIn content coaching here: https://juliazatta.mvsite.app/products/courses/view/1191877

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Psychotherapist and author Emma Redfern joins LinkedIn content expert Julia Zatta to explain Internal Family Systems (IFS) and how it helps entrepreneurs overcome self-sabotage, fear of visibility, and inner conflict. Learn how understanding your “parts” can build emotional resilience, confidence, and self-leadership while growing your business and showing up online.

Get Emma Redfern's book here: https://a.co/d/0bH4rNBC

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Are you an entrepreneur struggling with the fear of posting on LinkedIn? This episode unpacks why visibility can feel challenging, especially during a career pivot. LinkedIn content strategist Julia Zatta shares mindset shifts to:

• overcome overthinking,
• build content confidence,
• and grow your LinkedIn presence to attract new leads and convert them into clients.

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I’m joined by Francesca Baccarella, a professional actor turned marketer, to talk about camera confidence for founders. We talk about:

• why so many people freeze on video,
• how to calm your nerves on camera,
• and how to show up without feeling like you’re performing.

Francesca shares practical tips to create natural short form video content for business owners. She also shares the importance of using video to build brand trust in the Age of AI.

Join her next in person workshop here: https://www.eventbrite.co.uk/e/camera-confidence-for-founders-tickets-1979879296272?aff=oddtdtcreator

Follow Francesca on LinkedIn: https://www.linkedin.com/in/francesca-baccarella/

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In this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales.

Connect with Colleen on Instagram: https://www.instagram.com/noshamesalesgame/

Get Colleen’s book on Amazon: https://a.co/d/eNkDZAR

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What does financial confidence have to do with personal branding on LinkedIn? More than you might expect.

In this episode, I’m joined by my client Debbie O’Hara, a money mindset and business coach who helps female entrepreneurs grow and scale their businesses. We talk about what it’s really like to build a personal brand on LinkedIn with strategic support, how money confidence affects visibility, pricing, and boundaries, and why undercharging often shows up in your content. If you’re an entrepreneur using LinkedIn to attract clients and build authority, this episode is for you.

Connect with Debbie:

• Instagram: https://www.instagram.com/howdebbiesaves/
• LinkedIn: https://www.linkedin.com/in/debbie-ohara-coach/
• Book a call with Debbie: https://hello.dubsado.com/public/appointment-scheduler/65cf95e23845a8003a431276/schedule

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👉 https://www.instagram.com/juliazatta_copywriter/

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In this episode, I’m joined by Mollie Lo, a top 1% LinkedIn social seller, to talk about how to generate leads on LinkedIn without spammy DMs or awkward sales tactics. We cover:

• Inbound vs outbound lead generation and why you need both
• Why psychological safety is the real foundation of LinkedIn sales
• How to start DM conversations without cold pitching

If LinkedIn selling makes you cringe or freeze up, this conversation will help you rethink how content and DMs work together.

Connect with Mollie Lo on LinkedIn: https://www.linkedin.com/in/lotusmentoring

Get Mollie's lead gen tutorial: https://www.lotusmentoring.net/signup

Visit Mollie's website: https://www.lotusmentoring.net

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LinkedIn’s algorithm has shifted from prioritizing recency to prioritizing relevance, changing how entrepreneurs and service providers approach LinkedIn content. In this episode, we look at how social media SEO works on LinkedIn and explore what the new algorithm is actually looking for to help you build your personal brand effectively. If you are a founder or entrepreneur looking for actionable marketing tips and a fresh personal branding strategy using LinkedIn, this episode will help you rethink how you show up and make your marketing efforts work smarter in 2026 and beyond.

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If you want LinkedIn to bring you visibility and inbound leads in 2026, this episode breaks down what actually matters right now. Julia Zatta, LinkedIn Ghostwriter and Content Strategists, walk you through five actionable steps to help build an authoritative personal brand and attract clients using LinkedIn marketing strategies. This is for you if you're an entrepreneur or service provider looking to enhance your personal branding on LinkedIn for small-business growth.

Join the 7-Day LinkedIn Visibility Sprint: https://juliazatta.mvsite.app/products/courses/view/1190973/?action=signup&coupon=7DS26

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Get on the 7-Day LinkedIn Visibility Sprint Waitlist: https://sendfox.com/lp/19gg2n

In this episode, LinkedIn content strategist and ghostwriter, Julia Zatta, reviews what actually worked in her LinkedIn content this year and shares how she’s shaping her 2026 visibility strategy. She breaks down the content types and formats that drove visibility and engagement, what she’s testing next, and how service-based business owners can evaluate their own LinkedIn content to build a simpler, more sustainable content plan going into the new year.

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LinkedIn marketing for personal branding is more than just posting content. In this episode, I share a simple yet powerful 10-minute daily engagement routine to increase visibility and attract clients on LinkedIn.

This marketing strategy for small business owners helps you start meaningful conversations and build genuine relationships that lead to new opportunities. Hit play to learn simple, actionable tips to enhance your LinkedIn engagement and elevate your personal brand.

7-Day LinkedIn Visibility Sprint: https://sendfox.com/lp/19gg2n

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In this episode, I share why your LinkedIn profile may not be generating leads, even if you’re posting consistently. After auditing several LinkedIn profiles lately, I´m sharing the most common mistakes entrepreneurs make in their personal branding and LinkedIn content. You'll learn practical suggestions to improve your positioning so you can transform your personal brand into a powerful client-attraction tool. Tune in to learn how to optimize your LinkedIn presence, refine your visibility strategy, and start attracting the right clients.

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Most business owners wait way too long to outsource LinkedIn. If that’s you, this episode will help you spot the signs that it’s finally time to bring in support.

I also share a behind-the-scenes moment from a client call that perfectly illustrates why outsourcing LinkedIn is often more cost-effective than doing it yourself.

Book a free LinkedIn Visibility Call with me to explore how we can work together: https://tidycal.com/julia-zatta/linkedin-strategy

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If people are viewing your LinkedIn profile but not reaching out, something isn’t clicking. As we head into 2026, this gap is costing you visibility, credibility, and real opportunities to attract clients and grow your personal brand. In this episode, LinkedIn strategist Julia explores why refreshing your LinkedIn presence is critical now and how to leverage your personal brand so you can stop being your industry's best kept secret.

Book your LinkedIn audit here: https://juliazatta.mvsite.app/products/offers/view/1187601

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Set yourself up for LinkedIn success in 2026 with a clear, client-attracting profile. In this episode, learn five common mistakes coaches, consultants, and service providers make in their personal branding,and how to fix them. This LinkedIn marketing strategy helps you build clarity, trust, and visibility for business growth.

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Most founders struggle with LinkedIn content. Some don’t know what to post. Others share ideas that don’t connect. In this episode, LinkedIn ghostwriter Julia Zatta teaches a simple LinkedIn content strategy for personal brands. Discover five reliable sources of content that build trust, attract clients, and keep you consistent all year.

Want help with your LinkedIn strategy? Book a visibility call with me: https://tidycal.com/julia-zatta/linkedin-strategy

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As the year wraps up, your LinkedIn feed will be flooded with gratitude lists and highlight reels. But how can you make your posts stand out and truly build trust? In this episode, we dive into 5 surefire LinkedIn post ideas to elevate your personal brand on LinkedIn and get meaningful engagement.

We’re talking:

• What to say instead of a generic “2025 recap”
• How to write a post that gets replies, not crickets
• And the easiest way to turn your lessons into real thought leadership

Press play, and let’s write the kind of content people remember.

Want support with your visibility strategy for the new year?

Book a Visibility Call with me here → https://tidycal.com/julia-zatta/linkedin-strategy

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Learn how to build approachable authority on LinkedIn to stand out without sounding performative. In this episode, linkedin ghostwriter Julia Zatta breaks down what real thought leadership looks like in 2025: grounded confidence, clear insight, and human tone.

Discover how to share bold opinions, show expertise without ego, and position yourself as a trusted leader people want to follow.

Book a visibility call with Julia here: https://tidycal.com/julia-zatta/linkedin-strategy

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If your LinkedIn posts aren’t getting traction, it’s not your ideas, it’s your hook.

In this episode, I'll show you how to write scroll-stopping openings using the 3C Framework, specifically for personal branding on LinkedIn. You’ll learn

• Why tension grabs attention,
• How storytelling chemistry keeps your audience engaged,
• And how to write hooks that make people need to click 'see more'.

Resources mentioned

Typegrow text formatter: https://typegrow.com/tools/linkedin-text-formatter

Grab my FREE Hook templates: https://sendfox.com/lp/1x478y

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Many LinkedIn users don’t realize they can publish articles and newsletters — or how powerful they are for visibility and lead generation. In this episode, Julia Zatta explains the difference, shares new LinkedIn features, and shows how to use newsletters to build authority and nurture clients.

Book your Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy

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In today’s episode, I’m breaking down one of the most common questions I get from founders:

“Should I post on my company page or stick with my personal profile?”

If you’ve been ignoring LinkedIn because you’re too busy (or too overwhelmed to figure it out) — this one’s for you.

We’ll cover:

• The key difference between your personal profile and a company page
• When a company page is actually worth the effort (and when it’s not)
• How to use both together without becoming a content zombie
• What NOT to waste your energy on (you’re welcome)

Spoiler: The algorithm does not love your company page.But that doesn’t mean it’s useless. You just need to know how to play the game.

If you want me to help you show up on LinkedIn book a Visibility call here: https://tidycal.com/julia-zatta/linkedin-strategy

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In this episode, I explore how you can tell if your LinkedIn strategy is driving results for your personal brand. I outline the common patterns I've observed with my clients, whether they are senior leaders or early-stage entrepreneurs, and provide actionable insights into what LinkedIn marketing strategies to focus on at each stage in your business. Hit 'subscribe' to stay up to date with each new post and learn LinkedIn marketing tips for personal brand growth.

Book your LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategy

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Founders often weaken their LinkedIn brand without realizing it. In this episode, I share the top mistakes I see all the time as a LinkedIn ghostwriter, plus simple fixes.

Want help improving your brand and messaging? Book your free LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategy

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I’m joined by my client, pain recovery coach Laura Haraka, to talk about LinkedIn marketing for coaches, social media for small businesses, and what happens when you find the right support. Laura shares her journey from teaching to coaching, the impact of outsourcing marketing as a small business, and the wins she’s seen since we started working together. A must-listen if you’re ready to delegate and don't know where to start.

Connect with Laura here: https://www.feeltoheal.live/

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Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently.

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Hiring a content writer for your small business can feel overwhelming.

What if they create more work instead of saving you time?

In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner.

Looking for a content writer to support your small business?

Book a visibility call: https://tidycal.com/julia-zatta/linkedin-strategy

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Hot takes don’t have to be clickbait or chaos. In this episode, I break down how to share strong opinions on LinkedIn in a way that attracts the right audience, builds trust, and positions you as an authority, without alienating your ideal clients. Share your thoughts in the comments or DM me on LinkedIn and tell me about it.

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